‘Putting Ideology Over Success’ Jaguar’s ‘Woke’ Rebrand ‘Is The New’ Bud Light | Andrew Gold

[@sonnyirish3678]

Poor Jaguar they are finished.

[@Donatello40973]

They currently have ZERO cars for sale . Every car they make going forward will be electric. They're done .

[@covertcounsellor6797]

And they have moved prematurely. EV technology is not at that point yet.

[@Donatello40973]

@covertcounsellor6797 Apparently , they haven't seen those Tesla graveyards in the winter . I live in Boston , it gets cold , you wouldn't catch me driving an EV . If the the woke Marxist Massachusetts governor signs a gas powered ban , she's finished .

[@mikedx2706]

Jaguar is now going into clothing, perfumes, deodorants, and electric sex toys.

[@Jeanne90275]

The name "Bud Light" meant nothing to them?😂

[@lg2151]

I feel compelled to give my v12 etype a hug and tell it not to worry, it’s all going to be ok.

[@justmyopinion526]

😂😂❤

[@waltersickinger263]

How could they be so stupid?

[@andrewhotston983]

Progressive is the new stupid.

[@grahamlong6870]

Why not? Boots the Chemist are as stupid!

[@63mckenzie]

Have you heard the guy behind the campaign? It explains everything.

[@mhep9367]

Drinking the r****** coolaid.

[@MrAndyj007]

@@63mckenzie yup this is what happens when you put a woofter gay man in charge ..of marketing.. .. utter discgrace .. ..

[@DogmaDisputant]

Trust me guys, their new car was in the ad. It was just tucked away.

[@Songbirdstress]

Hmm, tucking is so last week.

[@aaronbeat1136]

@@Songbirdstress Let it all hang out, ideally in the ladies toilet

[@Wingcrawler]

I misread tuck as fuck

[@bumberClart1000]

They did the Wokey Cokey. Knees bent arms stretched..

[@parapendejadas4913]

Bud Light and Zoolander had a DEI baby: It's called the DRAGguar.....

[@anferFFmax]

LMAO!

[@mikeydflyingtoaster]

Ironic that one of his looks was ‘Ferrari’

[@RobinHarding-ep1ud]

Lammy failed the screen test for the Jaguar advert as he was too far right ! 😂😂😂😂😂😂😂😂😂

[@sarl2121]

You laugh, but I bet he earnt money from this. He's the don of the DEI protection racket in the UK. His family/friends profit from nearly every film, show, advert made in the UK.

[@nikondaveman]

Love my 2010 Pre Woke Jag XF even more !

[@Bad_Gnasher]

I'd sell it now while it still has some value.

[@christianolsson834]

Fantastic car, the XF.

[@lg2151]

Me too, I love my v12 1970’s etype….

[@nikondaveman]

@christianolsson834 Mines getting on a bit but still brings a smile 👍

[@nikondaveman]

@@Bad_Gnasher Probably not worth much now. Rather just keep it for the feel good factor !

[@OrganizedKaos13]

The advert was that bad it killed off Two Jags Prescott..

[@HubbaHubba64]

Jaguar will probably end up giving the buyers a choice of badges on their cars but with the old one at a cost

[@dennisxavier9513]

Remember, Jaguar is owned by Tata.

[@ianlowden6168]

A conservative Indian organisation, so this makes no sense actually!

[@mmccbb7mcb278]

Tolerance is the last virtue of a dying society. The same with businesses. Go woke go broke. Whoever coined that saying deserves a medal.

[@kenjewell5619]

It is not going to end well. The audience they are targeting won't be able to afford a Jaguar price tag

[@Stezzmeister]

That's BMW, Merc and Audi all getting a new clientele 😄

[@IamNotanumber-z3j]

Maybe Jaguar is trolling us

[@orvillefindley8117]

If they no longer wanted to make cars, why no just sell the company to someone who does. They'll be lucky to get £1 for the company now.

[@63mckenzie]

Never interrupt your enemy while they are making mistakes.

[@andystreet4022]

Jaguar is owned by the Indians. Smash up it's British heritage, the whole thing goes tits up and they ship it all off to India. Jobs a good un. Don't forget....the West is outlawing new vehicles within 5 years or so so there won't be a market. However, the newly appointed centre of world trade India, the Far East and China, with no restrictions on manufacturing or energy use, would love a premium manufacturer for all their new millionaires.

[@GreatSageSunWukong]

Theres nothing stopping them making them in india just as the london taxis are made in china they don't have to destroy them here on their way out, india bought royal enfield and didn't ruin them

[@bufordmaddogtannen]

Can you believe the audacity of the colonies nowadays... 😂

[@nioengland]

Poor management is Late to the Party.. Wokeness is almost Dead and Buried.. So the Bosses at TCFKAJ rock up wearing Glitter and Preaching DEI at People

[@sarl2121]

Narcissists always need to tell you that their banal self-indulgent offerings are innovative, visionary, original etc., etc. Because they never are.

[@frederickkay4308]

Let’s see how many farmers now boycott Jaguar Land Rover now??

[@Pago77]

The guy with the brush scares my kids. At least they’ve include the whole alphabet, including ”P”

[@bufordmaddogtannen]

Since the brand is now just"J", I'd argue it's J as in Jimmy. 😂

[@snakeplissken5480]

the more they do this the more I want to buy the general lee

[@MrAndyj007]

ha ha .. dada daa daa dada dada daa daa daa daa.. yee haaa daisy duke

[@gavriloprincip11]

Jaguar has a new TRANS-MISSION

[@danielmori501]

If it's not a Toyota it's a very bad motor, being proved right again.

[@John-h7l9e]

This advert has to be a wind up no company can be that stupid.

[@RobinHarding-ep1ud]

As Jimmy Young used to say TA TA for now ……..Jaguar ……..good bye ….for good ✋

[@slimkuns]

C'mon guys! ...I literally just fixed this ad

[@GreatSageSunWukong]

British? they got bought by the indian company Tata years ago, they are long gone

[@oukie666]

Interestingly, Bud Light actually previously had high sales, Jaguar however 😂😂😂

[@domdavisx]

They look like something out of the bloody hunger games 😂

[@andrewjackson8089]

But people will buy Range Rover and Land Rover 😮 same company.

[@nriik4081]

You don’t get it, those people in the ad identify as cars

[@TheJohnbjunior]

Let's all watch the stock price, wonder what will happen ?

[@davidlee6720]

Andrew Gold the handsome sod is also six feet four, life can be so unfair!

[@covertcounsellor6797]

I just wonder if they have done any qualitative or cognitive response research in the target demographic?

[@Slumbert]

Jaguar is a very flexible cat...... can screw itself in catass.

[@86breakfastclub]

A travesty

[@desidesigning]

18 year old gonna buy 100k GBP car 🚗

[@edebube]

Gillette, Bud Light, Disney, Target, Harley Davidson and now Jaguar. Go woke, go broke. They are late to the woke party. Wokeness died on the 5th November 2024.

[@pi1986]

Do young wokes have the money, and willing to spend it there?

[@mikedx2706]

The younger Wokes only buy bus passes because they cannot even drive.

[@ristau]

Faguar is no more.

[@Robert-n7v]

Is this dr who? Teletubbie?

[@michael-ll3mi]

Great marketing: everyone is talking about the advert. Whether negative or positive. Got you to notice the Jaguar brand without showing a car.

[@andrewhotston983]

A boycott is great marketing? I don't think so.

[@chillyfly]

That makes as much sense as saying an aeroplane accident is good PR for an airline as their name is on the front page of every daily... Nonsense.

[@mikedx2706]

That is the bullshit excuse that bad marketing agencies sell their gullible clients.

[@michael-ll3mi]

@chillyfly Think about it 🤔 Jaguar is not a brand for the everyday people. It's for people with money.

[@sams3015]

You’re all so lazy for calling it “woke”, it’s not “woke” it’s just bored people trying to make something edgy and failing miserably at it. Also if you hear anyone make the “Faguara” joke please give them a box to the face for being as dull & cliche as this ad

[@MarkGovern]

Such boring news coverage. Tired of hearing about this sort of stuff. No one cares if some companies have a woke policy and no one cares that others don’t have one. There is so much more interesting topics to cover that would actually be a lot more fulfilling for everyone.

[@jillyanddavedave280]

Better buy a Tesla

[@rickreid8572]

It's actually a great ad- if you understand art, that is. If you're an idiot, then you'll rant over it.

[@IamNotanumber-z3j]

It’s been done a hundred times , remember Pirelli , the sledge hammer is Apple , Bowie did it over 40 years ago ? It’s aimed towards Gen z Bratt club . This ad feels like a KIA ad from 15 years ago. Truly terrible brand Experiment .

[@andrewhotston983]

The ad is for selling cars, not appealing to w@nky art critics.

[@davidoconnor3201]

If it makes your company go under, it isn't a "great ad" mate. No matter how condescending people like you are 👍🏻

[@andrewjackson8089]

It’s clear that you are just better than everyone else lovey 😘

[@DogmaDisputant]

The ad couldn’t be more derivative if it tried.