Q&A: J.Cole

Rhapsody sat down with newly signed Roc Nation artist J.Cole for a minute at SXSW 2010. Watch him share his thoughts on lyrical hip-hop, game-changing emcees, and the ubiquitous struggle of artistic integrity vs. commercial viability.
Check out J.Cole calling out his favorite album of all time for our On the Record series.

[@122lesa]

Hes is a LEGEND in the making

[@goldbloch4546]

You were right

[@katonya87]

This guy is awesome! Very respectable!

[@TheSummertimeshine]

Im glad J.cole made it phenomenal rapper!

[@bklynchicka994]

He might be from NC but all I see is a New Yorker when I look @ him & I

[@wafflegirl411]

Jcole is my future hubby:) love him

[@SMiLExALOT]

I LVOE HIM!!!

[@cutie3654]

yes work out is a club song..but this was damn near two years ago,obviously things changed!

[@Bryant721]

Now that everything is said and done, the album answer is pretty hilarious now.

[@XxXxpwnedXxXxX]

2019??

[@hremostypas]

2022

[@RealNickLanford]

Cole World...no hoodie

[@SportsFeen]

you just described, J.Cole , and Kanye West

[@L1661N6]

Dang, this is the interview audio sample Canibus used in his diss song of J.Cole, called "J.Clone".

[@nothingbutsuccess]

Is he the only rapper that went to college? Lol

[@ivyybineyy]

J.cole is probably the only rapper with cense he isnt like those YMCMB wierdos .i mean the ymcmb rappers are good and all but jcole's music has real meaning.

[@MrLonewolf21]

Lil wayne graduated straight A's.

[@123joboo]

6:50 RICK ROSS

[@BeyondEntertainment_]

Isnt Work Out a club song?

[@finzo396]

your only saying that cause of what he did to taylor swift. real talk, if you watch interviews he is very down to earth

[@tymiaBOMBSHELL]

funny he mentioned jay electronica and now theyre on the same label aha.

[@jpwopwop]

I dont if he"s enough! They dont play songs like 'Lost one's' on the radio, they play 2 CHAINZ LAME butt!

[@clv717]

9:14 I guess "Work Out" isn't a club song?...

[@moustafaberjaoui2376]

I think 2chainz went too, Doesn't sound like it tho.

[@Crater56]

43 like 0 dislikes, snm

[@Materiuhlism]

kanye west is the least down to earth guy on the planet

[@TracyStarNow]

he says at 6:47 .. Cant be rapping about drugs *cough, cough* WIZ KHALIFA