Racism & Sociopaths w/ Tarte | @Jouelzy

[@jouelzy]

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[@karishajohnson6537]

What’s unsettling is these women gleefully accept (cheapened) trips from a makeup company who purposely makes make up they can’t even wear.

[@MISSMADISONMEDIA]

Right.. They were so ready to sell out until they realized.. like no they’re really serious about not messing with us😅 Now everyone looks goofy

[@xBlackBunnyx]

Right!!!!!

[@yougotgamesonyourphone6947]

Their videos are cringe af too.

[@TheAmbitiousDiaries]

This.

[@WomenCEOProject]

Exactly

[@CrystalMosby]

I am genuinely confused as to why ANY Black influencers would Still in 2023…. want to work with a brand that has 35 shades of porcelain foundation and 5 brown shades (that all pass the historical brown paper bag test btw)..CONTINUOUSLY year after year. Like idk what’s NOT clicking for these people. They don’t care about black women. They aren’t faking it , they’re consistently harmful. At some point reality should kick in.

[@brooklynforever1990]

🎯

[@morrisdavidmullings9833]

To be honest that's how big companies work.

[@acestarone]

It is so telling how they quietly left the chat

[@tayzonday]

Is there just one hotel in Miami? They don’t have to fill ANY small rooms. Book big rooms at multiple hotels 🤔

[@rogodwynn]

Hi legend 🔥

[@jannahumar336]

I love how we see you on all the videos we watch 😭

[@1232N]

There are likely discounts/group rates for booking at just one hotel that make this possible. Hotel vacancies were likely far and few between during this race.

[@tayzonday]

@@1232N Then they really ought to be transparent about everybody who is attending and do a room drawing from a hat.

[@1232N]

@@tayzonday why? Should companies have employees draw salaries from a hat? The room designations are obviously partially dependent upon the value of the creator to the specific company. There’s no evidence this is dependent upon race. Are you really suggesting that the company said: “let’s make sure to give the black girls worse accommodations” If not then what are you asserting? If not then will you agree that that’s a preposterous conclusion?

[@theorderofthebees7308]

The Tarte CEO deciding to address racism as a get ready is incredulous- if that wasn’t her subliminal shouting out I don’t care …. I don’t know what else is-

[@Selenas627]

Right!!!! It rubbed me all the way wrong

[@litawi7869]

It was all the mini shrugging for Me….👿

[@JoyFay]

As far as I'm concerned, many Nigerian parents intentionally raised sociopaths. I have many stories. Because I'm neurological different and came from a less privileged background, I've experienced a lot of control, manipulation, ableism, poverty shaming, religious abuse- they always hide behind religion and even college. degrees to shame others. Many Nigerians only "like" you when they think you belong to the upper class of society. They learned these bad behaviors from their parents, schools, church- it's very much cultural as you stated. But please, there are others of us that are not sociopaths and are genuinely compassionate, we also often fall victim to their toxic schemes.

[@toriyt2714]

Glad someone who is Nigerian said it

[@leadinglikealady]

I don’t think Nigerian parents aim to raise sociopaths - I think many have lost their way through the generations and as a result we see pathologies being passed down to children. African/Black parents before the millennial generation barely regard self-reflection (let alone therapy) as a habitual practice. There’s a lot of unlearning that needs to happen and hopefully it won’t have to be triggered by psychologically harmful behavior like the kind Nike is demonstrating. It’s…A LOT.

[@JoyFay]

@@leadinglikealady but the parents don’t change. Older Nigerians won’t even acknowledge any type of wrong doing. Yet they are always the first to tell people how to raise “godly” children.

[@leadinglikealady]

@@JoyFay I agree that some don’t change, & I pray this cycle ends with our generation 🙏🏾

[@Boahemaa]

@@toriyt2714 yes we all observe it but...

[@rogodwynn]

Nigerian Americans are often conditioned to aspire to the role of *the* sole Black person who has “made it” in white spaces, which is something for us to consciously challenge and contend with. Unfortunately, Specs has not only made it her brand, but has sabotaged the growth of the Black people around her. I’m so embarrassed.

[@incognitonegress]

It's easier 2 say 🗑

[@Boahemaa]

you don't become the sole black person in the room without being anti-black or perceived as such in some way. If racists are comfortable around you, you have to interrogate that not bask in it because it will turn around and bite you eventually since you are still black.

[@bennybenz7722]

To call herself Harriet Tubman with no history of chattel slavery is truly sick. Esp with Nigeris having a big hand in it.

[@f.ades6329]

My sentiments exactly; embarrassed begins to cover it

[@letzsnuggzz]

Exactly. They have a model minority complex.

[@itslatasha4726]

This is my first time seeing the Tarte lady. She seems like a truly disingenuous person. It would have been horrible for her to have become a psychologist of any kind.

[@nami-ic5nv]

the worst person you know is either a nursing or psych major

[@incognitonegress]

​@nami-ic5nv AND...n any human services field. Jus ask around. But ya don't wanna hav that convo... 🙏🏽

[@nami-ic5nv]

@@incognitonegress so real

[@nikkirobinson01]

It's so weird hearing about Tarte being racist again bc I was around watching Jackie and other creators talk about Tarte back in like 2013/2014

[@amcmee_]

I tried them once prior to Jackie talking about them and my shade was never in stock at my local ulta. I found something better. After the call out ignored. They don't care about people of color.

[@tbaby0307]

I said the same thing when I clicked on this video. I thought we were done with Tarte and these trips years ago.

[@milodavis1]

Yeah i thought we all agreed after Alissa and Jackie posted that video we weren’t buying it.

[@deder71]

I just said the same thing. I remember Tierra Walker saying something similarly years ago

[@vintageincolor]

Same here this has been a decade

[@casst2890]

I think I might be in the minority here but I don't believe that Nike/Specs & Blazers was actually invited on the trip by Tarte because was the ONLY influencer who didn't post ANYTHING about Tarte. What brand would invite an influencer out to a trip and not require them to post a sponsored post? What would be the point of inviting her. Fannita posted as did Chelsea Olivia. I really think Nike flew herself there just to start drama OR Tarte sent her there to start drama, but I don't think she was there as an influencer at all simply because she did NO influencing for TARTE. Make it make sense!

[@jouelzy]

You really might be on to something!

[@carrington2949]

It is so incredibly obvious to me. She volunteered herself up as damage control.

[@HellenShort]

Yes, Tarte let's pretend to apologise while not addressing the fact that Black and Brown people got the worst rooms and weren't around for the premium events.

[@k0k01]

Why are we still supporting this brand again? They aren’t anything special to be honest.

[@brooklynforever1990]

This! They have already made their position clear enough already 🙄

[@leelee6946]

Yeah, the Tarte response was super shady and disingenuous. The aftermath from other black influencers was very problematic as well. Cringe just doesn’t quite sum it up. We really want to do the bidding for white supremacy, huh? No solidarity; I don’t recall Bria throwing anyone under the bus.

[@JulianSteve]

First I Am Eloho, second Fab Socialism, and now Jouelzy! Three different perspectives, but the points still stands. Tarte sucks and the influencers, especially the Black influencers condoning their blatant racism is unacceptable. However, the colorism, and fat-phobia are unacceptable. Thanks Jouelzy and congratulations again on the baby! Okay, back to work👨🏾‍💻

[@mrod87]

Def gotta check all three for the social commentary. 😂❤

[@JulianSteve]

@@mrod87 It’s worth it👏🏾‼️

[@throwthatassinaprayercircl2662]

Did you mean the black influencers cosigning their racism? I'm asking genuinely because I don't understand otherwise.

[@JulianSteve]

@@throwthatassinaprayercircl2662 Not necessarily, but it’s possible. I do know that their fans were instigating the racism.

[@lovingme974]

@@throwthatassinaprayercircl2662 yeah condemning is def speaking against, which they are not.

[@KikisInterlude]

I want black women to divest from many many things...going where we are tolerated instead of celebrated is one of them.

[@LisePlansandJournals]

🎯🎯🎯

[@leadinglikealady]

Umm 😂…as a Nigerian I’m not sure why this influencer Nike (never heard of her until this video) is using Nigerian culture to explain herself or her approach to whatever it is she does. I had to rewind this video at least five times to keep track of how she somersaulted (Nigerian for involved) herself into the initial issue you were explaining re: Tarte. She just seems like an author of confusion 😂

[@Boahemaa]

somersaulted is the right word because she was not even at the event. She makes me uneasy at best.

[@Luvanmusiq]

Somersaulted! Hahaa. Mental gymnastics for sure

[@ad2094]

An author of confusion! You hit the nail on the head. It's very funny when you notice people who are so used to being around people from different ethnic backgrounds, they start using their own ethnic background to explain themselves. Yes there is culture but Nigeria has hundreds of cultural groups and Nigerian people come in all personalities and tendencies.

[@anngiddings6382]

I use to watch her on TikTok not much followers She messy Thank God I click on this video So I can stay away from people like that 😔

[@nia-yl7lq]

Nike is something else, she picks and chooses. She's the same one complaining about Chris Brown not letting her into the club and wanted everyone to back her.

[@ashlovestoshop]

I KNEW she looked familiar! Ugh! And see this just makes me more mad because they’ll use her erratic behavior as proof that CB isn’t a colorist. Truly the worst!

[@nomanejane5766]

​@@ashlovestoshopum, actually he is. He's talked about it in his songs / online

[@ashlovestoshop]

@@nomanejane5766 I don’t think you read and comprehended my comment. Please reread it.

[@carrington2949]

@@nomanejane5766No one is doubting Chris Brown’s long and substantiated history of colorism. It is Nike’s use of the race card when it benefits HER.

[@emo652]

I don’t follow any of this but love to watch some videos about what random things are happening on the internets

[@jouelzy]

I hope I explained it enough for it to make sense!

[@Boahemaa]

@@jouelzy yes you did. I am bewildered though. What is really going on with young black women??!!!

[@traumaqueeen]

Congrats on being a mommy!

[@kanampersand]

This is such a wholistic view of the scandal. I remember the early Tarte scandals with the KZbin girlies. The tendency for these platforms to repeat cycles of harm toward POC and Black creators is actually a mess.

[@t_ylr]

Nike is wild!!! I don't begrudge any social media ppl getting the bag or even letting yourself be tokenized to get the bad. But she is gleeful about jumping in front of bullets for these yt folks. Like she said she charges a "diversity fee" or something like that. Which says that she knows exactly what she's doing and she's happy to help these brands pretend to care about black ppl.

[@Boahemaa]

so you don't hate the game but the player? She is not bootlicking correctly enough for you? The revolution is never coming. We all want to profit from other people's oppression.

[@t_ylr]

@@Boahemaa Bestie, I genuinely don't know how to respond. Cause I feel like you literally read what i say and took and away the opposite of what I meant hahaha. I'm literally saying I don't hate the player because I understand the player of forced to exist in a racist exploitative game. My problem with Nike is that she loves the game lol

[@7Mushrooms7]

I don't believe she takes any fee. She's a fraud and a scammer. She likes to pretend she's smarter and more important than she is.

[@latashabynum9961]

When that girl said, "I know how to use racism to my advantage", just say you Aunti Ruckus omg disgusting

[@oniciamuller]

Look, I'm only 1 min in but I had to pause and type a blessing for mommy and babe. Blessings on you two and your community. Thanks Jouelzy for making me smarter

[@prettynpetty8342]

This really makes BW look desperate as hell to be accepted by corpos and other influencers who are staunchly committed to not accepting them. Don't aspire to influence for companies like Tarte who don't even have products catered to you. It makes no sense.

[@MakaykayLAMB]

“If she the messiah, show me to the promised land sis” 😂😂😂😂😂 Perfect way to end.

[@meacelestin]

I'm enjoying the Donna Summer-ish look. And the content, of course

[@krsouff]

A book like "Post Traumatic Slave Syndrome" needs to be written for every majority Black country in existence today. Both on the continent of Africa and the world over. Nigeria's could be called, "Post Traumatic Genocide Theft and Colonization Syndrome." Even though Dr. Degruy's seminal work has it's flaws, the idea of drawing a through-line from the traumas (both casual/everyday and the "big' events) a group of Black people in a specific geographic place experienced, all the way to modern day maladaptive behaviors those people now exhibit is invaluable. In many African, as well as Caribbean countries, outside of intellectuals and the wealthy robust conversations about these issues aren't often had. There is a lot of denial in both the young and old generation in Nigeria. Which in many ways is understandable. Most African countries were not freed from the yoke of colonialism until the 1940s or even later. Nigeria in 1960. Both of my parents are older than Nigeria's independence. What did living under harsh colonialism for so long do to the psyches of all these people? Or seeing generation after generation that no matter what your people tried, someone that didn't look like you held the keys to power, respect, and a comfortable life? What about living under the yoke of imperialism that quickly slid in to take the place of colonialism? What did it do to the psyche of a people to be made servants, slaves, on their own land? All while never being given the space and opportunity to grieve their family that was stolen and sold into the horrors of slavery across the Atlantic? Much like African Americans, Africans on the continent have never had a genuine, collective opportunity to grieve and heal from hundreds of years of domination, violence, and scarcity. The specific and harmful maladaptive behaviors we see them exhibiting today surely have to be, at least in large part, a byproduct of all that. These ideas need to become everyday household discussions. Conversations rooted in understanding of the history, empathy, and a genuine desire to create solutions and move forward.

[@TheRaineWay]

Haven’t heard of Niké prior to this situation and haven’t heard about her afterwards. 💁🏽‍♀️

[@Dosesofbliss]

With so many brands for people of color, why get upset over brands who don't cater to us? If you made about this don't go to saks for luxury make up

[@starzzzy22]

Thank you for pointing out that being an influencer is WAY more than posting popular videos online. Influencers have teams behind them helping them navigate the industry, deals, controversy, etc.

[@nowwhytheheck]

wow Jouelzy! your read at the end connecting cultural expectations around familial reputation, childhood wounds, and Nike's behavior is so keen! yes would love discourse around this example and others.

[@ojiugo]

Nigerians aren't a monolith so I wouldn't necessarily say that her particular pathology is related to being Nigerian or specifically Yoruba. Within Nigeria, cultural expectations when it comes to family and respect are wildly different based on what ethnic group you're from (I'm Igbo and my Yoruba friends think Igbos are more disrespectful because we don't have the same rules around family and hierarchy). But even with that, I'd still say that toxic families are toxic regardless of where they're from. Her narcissism seems to be learned based on what you described here about her relationship with her family. Yes, there are some families that will disown their children because of a nontraditional career, but I think that's true of families from a variety of cultures (and probably has more to do with elitism and aspiring to Western ideals of "success" ). In my experience it's rare and I've never actually seen it outside of media. But again I think it speaks more to toxic family dynamics than anything cultural. And I say this coming from a fairly "elitist" family and having a nontraditional career. Tl;dr being an asshole is universal. And it's beyond annoying that people like her (among many others) give the rest of us a bad reputation. The majority of Nigerians aren't like Specs but the few like her definitely feel the need to make sure everyone knows who they are.

[@Luvanmusiq]

All of this please. Yes! As a mental health provider, madness does not care your racial/ethnic background. She is a mad woman. And leading with “Nigerian woman… Nigerian influencer” is honestly irrelevant. She is manipulative and desperate to be on somebody’s camera. All of this attention is feeding her. Next!

[@jo-annmahaka]

Not that passive aggressive, gaslighting get ready with me 😂!? Girlllllllll... come on sis. That was very white woman (why can't you people be happy with my gracious crumbs) .

[@carrington2949]

It was insane. They need to make it a TikTok challenge. 😂

[@sakurachan9088]

The tarte CEO is very unserious. You don’t care if some people get the short end of the stick, you just want a bunch of people on your trip, don’t invite them if resources won’t be equally shared

[@pisceanbeauty2503]

This seems like the endgame of social media influencing, where latching yourself to spectacle and drama is most profitable regardless of the hit to one’s character or what harmful institutions or ideology they promote or uphold. Scamming is also profitable. It’s still the Wild West of the internet, and many people are more concerned with making money than any other aim.

[@Boahemaa]

I am genuinely afraid for them. In general there are so many of them doing it that we will get over it as a society but personally it will be devastating for them. It will definitely not be worth it in the long-run.

[@s.carlton5122]

Love that Joelzy was advocating for #JusticeForFannita and the breakdown was 🤌🏽🤌🏽🤌🏽🤌🏽

[@jlew1591]

So happy for you, Joulzey. Happy that mommy and baby are safe and thriving. Awesome video as always.

[@NadiaGladys]

I know this is a serious topic regarding how Beauty brands exploit beauty creators- especially black creators - but man I cackled. That Nike/SpecsAndBlazers is a character. WOW. Meanwhile Tarte will just continue their harm under the veil of "diversity and inclusion" because outrage is profitable. Just a mess. MESS😩😩

[@sunflowerglo5492]

She’s definitely a pot stirrer and liar 😅

[@leadinglikealady]

That Nike girl is an author of CONFUSION! Lmao like I didn’t understand her purpose in all of this. Very odd

[@yournajesty2906]

Congrats on your little one Jouelzy! ❤ and I had no idea about this Tarte mess so thank you for this insightful video

[@JoyJoysWorld]

Awwwww I still can't believe theres a baby around! So precious.🥹

[@aviianna]

I partially feel that tarte uses this as a marketing tactic because they aren't really relevant. If we didn't hear about mess, would we hear about tarte? Maybe, but it would be much less than we do now.

[@Selenas627]

4:31 “so Tarte is not new to this drama, they’re TRUE to this drama” heyyy 👏👏👏👏

[@mamimelusine]

Oh my goodness even just your baby’s cute little baby sounds and back of their head is adorable. Congratulations again you are glowing.

[@jennifereluwa8919]

Jouelzy, you are so hilarious. The way you throw shade with such wit..I find myself chuckling throughout all your videos 😭

[@mrsoMglovinit]

I’ve been stalking your page waiting for a new video to get me through the work day🎉

[@xBlackBunnyx]

I'm not here for neither Specs nor Fannita, TBH. One of the very first times I saw Fannita, she was talking down to a BW who simply wrote her a benevolent comment. Her excuse is always, "I have a personality." Such a weak, pathetic excuse for poor behavior. It's sick that these women would conspire against Bria despite the backlash and attacks she's been receiving since Magdalena or w/e Tarte lady's name is shed her fake white tears in the "apology" video. The fact that Specs is trying to be a scamming lil martyr for white supremacy is absolutely bizarre. She is also extremely unprofessional. Another thing is that a lot of influencer are going to continue to stand behind Tarte because they're paid to do so. When Tarte made that video claiming to be hurt I saw very popular KZbinr and TikTok personality, Meredith Duxbury or w/e her last name is in the comments acting as if the Tarte owner was being lied on and attacked. This isn't surprising... It's gross that there was no solidarity between these black women. They're all dark black women but then the two decided to try and use the fact that they're dark against Bria who is also dark esp. after Specs claimed Bria pulled her "black card." I'm so sick of this foolishness.

[@amehka5416]

That fat chick is loud and embarrassing, honey they don't like you, they're laughing at you.

[@cherrynoire13]

That fake I care acting in that get ready with me video of is crazy & unsettling…and Specs is clearly a sociopath (I think this is no longer the clinical term but u get the msg).

[@Deolah_]

I am and will not be claiming the actions and values of Nike as mine even though she is Nigerian. I think the desperation that we see in Nike to present herself as exceptional and “different” is something that is common among a lot of immigrants and children of immigrants especially when the culture is conservative and traditional leaning and they are born from a country that is literally falling and failing. you have nothing else to aspire to but whiteness because you begin to associate it as a safe haven and road to success. I don’t really want to necessarily make assumptions about why Nike’s relationship with her parents is the way it is but I think my explanation regarding the conditions of Nigerian immigrants associating whiteness and capitalist ideals as an equation to success might be the reason.

[@Deolah_]

Like before we even begin to get into Nigerian culture can we first talk about the impact that colonialism has had on almost succeeding in breaking it apart and how so much Africans are still healing from the damage of colonialism?

[@lajourdanne]

I haven’t really followed this issue but have seen the original videos. This was soooooo well put 👏🏾👏🏾👏🏾 Excellent video!

[@mambamed8345]

I love your new intro jouelzy. Send my my love to your new bundle of joy ❤️

[@Naiimahh]

Specs blocked me for saying something similar to what you said about her need for her parents approval and how it's fucked her up lmao. As a West African i clocked her tea immediately!

[@lexieburnafteruroll]

I don’t even know what’s going on here but I went to college in 2010 and fell head 1st into the beauty community. It shaped me so much working as a manager at Ulta or Sephora was a dream job for me and all I wanted was to be able to afford Anastasia or Mac on my broke ass college budget 😂 I bought Juvia’s Place when it was just and indie brand and still remember the 1st collab w/ black creator Missy Lynn. My 1st big pallet purchase was actually the Tarte Amazonian Clay pallet and I remember the manager at Sephora being so nice to me 😅 they were out of stock but he made sure I was shipped one. I used that thing down to the pan and even to contour bc back then there wasn’t contour shades readily avail for dark skinned women. Shortly after than time the buzz hit when FENTY foundation came out and they broke the internet w/ their inclusivity. Tarte still Didn’t get the memo and continued to make tone deaf exclusionary makeup. After graduating I actually did become a prestige sales manager at Ulta and I actively would skip them when selling … which wasn’t hard bc most of my customers were black anyway so they didn’t have anything to really offer & haven’t bought for yrs. They obviously don’t care for anything past white skin tones and I clocked it as a kid(aka my early 20s now in my 30s) So I’m not surprised they are in more exclusionary/racist drama. As they say “ *a snake only sheds it’s skin to become a bigger snake* “.

[@fried_okra3005]

The wittle baby noises in the intro 🥹🥰😩

[@devilangel777]

Only some people noted Tarte has been a white brand. It's not for black people and never has been. Why were these 3 black women willing to be tokens for a problematic brand. Just leave it alone.

[@angelinaoliver5587]

That’s what I’m saying💯

[@KiKiCarr]

lol your child is adorable ❤ congrats again sis

[@melevonne]

Nike talking about the people in her influencer training is disgusting.

[@carrington2949]

It is why I never share any personal stories at work. She is giving me that messy vibe.

[@autumnt728]

PLEASE that apology was giving “ im so sorry I’m just a girl. Like I cant believe you were excited about idk…the main event but I’ll just get you a ticket next time”. I am triggeredddd 😂

[@The_spade_effect]

She gon make them points EVERY TIME. i totally agree a mess

[@msarieskat]

I don't understand Chasing behind a brand for Crumbs that is not even made for you. There are plenty of black owned, make up brands, why not support them?

[@LisePlansandJournals]

Colder ice.

[@MakaykayLAMB]

The chocolate British girl telling her experience? She’s STUNNING.

[@cadymoore570]

She’s Nigerian I think she went private cus i was following her and can’t find her anymore

[@carrington2949]

The one with the beautiful melodic tone?

[@theorderofthebees7308]

On a completely different note - thank you Jouelzy for showing the baby - so unexpected and so cool !

[@jkgolden6143]

I am a Nigerian woman in my 30s. and Specs or whatever her name is is crazy, attention seeking and has a lot of unresolved trauma in her life. looks a lot like self hate to me. I will say that I my parents approval is very important to me. and that is mainly because they have made so much sacrifices so that I can live a better life that I just want them to be happy when then think of me. In Nigerian culture there is a lot of pressure to be successful, educated, and not disgrace your family in any way. So I would not be surprised if some of that has influenced Specs. However, her outlandish behavior would embarrass any Nigerian parent.the typical Nigerian parent would be like please shut your mouth and go read a book I beg

[@CW12190]

this was an excellent analysis!! thank you so much, and congratulations on the new baby xxo

[@SassyRaven]

lol now Joulezy you had too much fun with this video 😅 “just light hearted racism…LOL” 😂😂😂

[@samanthasy9290]

I wish we would serious boycott and tarte products, especially since they’re repeat offenders of racist drama. Tarte is very insidious with this particular mess because they let Bria/Fannita take all the hits and they went pretty much unphased and they’ll do it again and again because most people don’t look at the bigger picture; black outrage is good for any multimillion dollar company’s brand. Tarte knew EXACTLY what they’re doing by asking Fannita to come at the last minute. Tarte preyed on her naïveté. Tarte got the “perfect” black person to do all their bidding while excepting the scraps (specs and blazers). Specs will always come in and make the whites look good while simultaneously spewing antiblack rhetoric. This whole situation is a messss and tarte pretty much got away with it

[@smarti1144]

I don't normally boycott for various reasons. And I have used their concealer and it was wonderful. But that was my first and last purchase years ago. There are so many other brands that are equal or better.

[@LucindaR]

Nah nah nah. Not Mercury in microbraids. The laugh that just escaped me is not of god 😂😂😂😂😂

[@MieyaOladipupo]

Whew! Thanks for making this video. I seen something about this on tiktok but was so confused and felt old af at the ripe age of 31 😂.

[@xBlackBunnyx]

Magdalen could've put the delusional anti-black creator in a shoe box out by the dumpster and she would've went live on tiktok claiming to be in the room with Tarte movers and shakers. 😂😂😂

[@annieothername]

The “mammy” commentary is appreciated here. It’s an easy thing to pass by because like you said, you don’t want to sidestep from the central drama but the reality is, the blowback was so fast because grace isn’t offered to dark skinned women and fatphobia informs people’s (un)willingness to listen too. You’re dope, and I wish you and baby well! 🥰

[@smallroomartist]

Look at that hair! Congrats on the little one!

[@frenchgirl5878]

I feel like specs might have been paid to stir drama and move the focus away from Tarte. Because what better way to escape the public’s wrath than to present another common enemy?

[@23ahndra]

Tha BAAABEEEE!!!🥹😍 Congrats sis. Enjoy motherhood.

[@bluefood726]

WELCOME BACK JOUELZY

[@thinkExistBE]

"If she the Messiah, show me to the Promise Land sis." I can't take you! 😂I laughed so hard!

[@ElizabethGaming5563]

I’ve been waiting for your view. Thank you cause you were able to say what I was feeling.

[@aspireistoinspirebeforewee3519]

Don’t forget about how Fannita asked for black people to boycott’s a brand then goes on this trip after Brias situation

[@zaidarivas7152]

Ladies, you have black owned cosmetic brands such as Fenty and Il Makiage. DO NOT SPEND YOUR COIN WHERE YOU ARE NOT APPRECIATED!!

[@BlackDandy_Chelle]

Maureen’s “get ready with me” was so tone deaf

[@tanyagwatiringa7559]

Motherhood looks good on you Jouelzy 😍😍😍😍

[@umuu2]

You look so good mama Jouelzy 🥹🥹 the hairdo is giving me LIFE

[@GoddessOverdoze]

I’ve been waiting for this video

[@KawaiiPrncessBby]

After watching yur TikTok on this, I was hoping you might talk about this in a yt

[@tresvegan3633]

This is so sad because that anti black company wins when all of this unnecessary feuding takes place. 🤦🏽‍♀️💔

[@oliviajoans]

I wish you could do a similar summary of the BookTok influencer bullying

[@vandajohnson8588]

If she the messiah, show me to the promise land sis! lol insightful and funny always!

[@TeeRql]

They're better off saying whoever got more followers & engagement get the bigger room lmao. Their shade range should show how racist they are without even saying anything 😂

[@charityspov]

Love mama Jouelzy❤❤

[@ivysrainbow6735]

Specs and blazers is one of those histrionic delusion witches who make me afraid for my baby. The wisdom gained with age makes us hyper vigilant to predacious psychos but it’s so hard to teach a child what to look out for and how to be selective about who you choose for friends.

[@anewplasticidea]

0:33 the LOOOOOVE IN YOUR EYESSSS

[@GgAmble]

I do not care for tarte. I tried shape tape, it was ok. I received a few freebies with the order. My skin reacted to the blush, I still have a scar on my cheek. I started to use Mac back in the late 90’s. I used nc41. But Al east they always have darker shades.

[@nic0le126]

I bought their foundation n concealer last week. I didnt know all this was goin on. :o

[@tonidaleyofficial]

You look beautiful

[@teeayteeayetc]

Lol not the Tarte ad playing while I watch this

[@meansnas]

Appreciate your intellect ma’am!!

[@Scriven42]

Bebe!!!!!!!!

[@rivearivea]

As an aside...why is this "influencer" nobody ever heard of before this incident always hoarse and congested-sounding?

[@Luvanmusiq]

😂😂

[@LisePlansandJournals]

@@Luvanmusiq😂😂😂😂😂😂

[@zakiyahamahad7404]

Tarte has shown us for years that they do not care for Black or Brown customers or influencers. When Alyssa and Jackie showed you those foindations 3(?) years ago, BW should have believed them and left Tarte alone. There are too many companies that respect us to be disrespected just for a trip to Miami.

[@shellygarland8766]

This ate, i want a deep dive on ms nigerian kinfolk scammer

[@Ayanislucky]

Great video as usual

[@EloiseInParis]

Tarte is a racist mess, a lot of TikTokers and younger girls didn't know. No one was mad that Fannita got invited last minute or went. All she had to do was get on the plane and enjoy her trip. It was that her first post leaving for the trip was an obvious dig at Bria, which was bad enough considering it was a fellow black woman she never met or had beef with, but her Pyrex issues made it worse. She was just justifiably complaining about the mistreatment of black creators, and then the first check she was offered after that she decided to sh*t on another black woman. Then she got to Miami meets Nike, and doubles down on hating a complete stranger for a brand. Finally she goes home and backs down on the "I know the truth" rhetoric, but triples down on her disdain for Bria. Someone she still has never had any contact with. She got caught up in part because of her age, but 24 is more than old enough to have some empathy and to keep the name of someone you never met and has done nothing to anyone you actually know out your mouth. Fannita laid low for a while which was smart, and if she goes back to her old content she'll be just fine. But I think the idea of Bria talking to her is ridiculous. You don't have to have enemies, but you don't need to try and make nice with everyone either. Nike is a scammer. Her need for attention caused her to snitch on herself, and then be exposed again by her former "students". Her "influencer" days or over. Now I'm just waiting for her to pop up as a conservative, and make money off of racists in need of a token. Tarte's days are numbered. Makeup sales are down overall. Their products are fine, but they don't have any truly popular staples, and their new releases are just ok. The Dubai trip was a joke because they flew out all these influencers who did "get ready with me's" using other brands and at times raving about them. After the jokes were posted, they quickly had the girls post videos using all Tarte products but it was too late. Now this Miami trip reminded everyone how they are not inclusive with products and racist. It won't be long before there is plenty of Tarte at your local Marshall's and TJ Maxx, and the brand fades away.