The Natural Hair Movement Failed | @Jouelzy

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[@jouelzy]

Comments & sharing help the most! Two videos in on week! And this video is very nostalgic w clips from my now privated natural hair vids. For more exclusive content join my Patreon patreon.com/jouelzy

[@dnh31tlg10too]

I loved that video, only saw it once. I still use your soundbite, ‘juices and berries’. Yes, Jouelzy, I give you all the credit for starting that truthful conversation. I’m still riding with you, till the wheels fall off.

[@pearlsrevealed]

Not a total failure. It moved a lot of sisters into the process of learning to care for their hair. What’s being called influencer manipulation is mostly girls learning as they go and codifying what they found works for them. I enjoyed searching for and finding women whose hair looked like mine (I found 2) even though I had been sisterlocked since 2004. I mainly watched to find new shampoos and hair science (like Green Beauty or anything about low porosity) for myself; and to pass on styling techniques and hairstyles to family and friends. The failure to be authentic in the face relentless social pressure and marginalization within the BC is sad but completely understandable. Pursuit of the appearance of looser hair texture via twist outs and less focus on styling what you have was the big failure IMO. There are still great compilation videos on styling 4c hair of various lengths. But I understand from an influencer POV about not being able to capitalize on your journey and control the narrative of the unambiguous black Women’s aesthetic is disheartening.

[@sheliapollard8262]

I absolutely LOVE this video!!! I agree with everything you said. I also find it interesting how the loose natural hair bloggers are now transitioning to locs/micro locs.

[@politereminder6284]

Would you kindly link the 2013 video you reference.

[@ssbakker5798]

I was there with you 10/11 years ago and am still following you. I always loved your video's! I then agreed with your commentary but was sad that you left the natural hair community because we have similar hair texture. I even feel more connected to you because you also have had JW-upbringing. Keep on progressing!❤️

[@Model_Roe]

I think the issue with the natural hair movement is that mixed race women with wavy loose hair became the face of it there is still a stigma against coarser 4c type hair and because it doesn't lay down flat it's seen as less desirable than looser hair types

[@13579hee]

They became the face........... because thats what a LOT of Black women (including those with 4c hair) wanted to look at

[@DosesOfZia]

Respectfully, I always felt like if your know you’re biracial and your hair is NOT type 4 you had no business in that space. That’s a curly/wavy hair movement, not a natural hair movement.

[@Wholelottarosie-lc8ed]

EXACTLY!!! I wish BW were honest about this. Even when people say that celebrities are trying to look black but in fact, they are trying to look MIXED. Absolutely no one is trying to look like a DS, 4C hair. Not even other BW. And if you say I'm lying, why are straight weaves and wigs so popular?? Don't give me the protective style bs because for many women, we have NEVER seen their natural hair. When I tried to call this out I was called the hater and didn't love myself. Oh well, I'll be natural over here while you look like clowns.

[@nicollettenyob]

@@DosesOfZia exactly!! Curly hair not natural hair. Monoracial black women need our own space that does NOT include biracials.

[@Model_Roe]

@@DosesOfZia totally agree their hair texture is more or less the same as white women who are Jewish or Southern European because a lot of Italian Greek Portuguese women have similar hair type

[@kaligirwanamahoro9921]

I'm tired of the ABSOLUTE chokehold that laying edges have on our community. Why is it that hair be 4c but the edges be 2A

[@GhGh-ci8ld]

awe i love a lil baby hair moment, i think its just a different look, like when a white girl slicks her hair back with gel vs wearing it out with hippie beach waves. both cute. i dont think if youre wearing a two strand twist without extensions you need baby hairs for that. the natural coils in the front look cute that way, if youre doing a stretched braid out and youre rocking a tight wave then i think a babyhair fits

[@stefanothegr8138]

Not 2A 😂😂😂

[@ariesmry]

As long as people are doing haircare practices that damages those hairs and pushes the hairline back, laying edges are here to stay

[@ashatashabazz1262]

It’s the flat ironing and relaxing the edges for me 😩😩😩.

[@vennettegloud3128]

What people do with their edges is their business. I don’t have short slick baby hair edges. I have long nappy grown up hair edges, but I can do a gelled up long hanging ringlet look if it goes with the style I’m wearing. Generally my reaction to the “edges” phenomena is how sometimes the edges are more interesting than the overall hairdo itself! 😂. Be careful with some of these edge controls. They can smother your lymphatic circulation, which is all around your hairline, front and back. That in itself will take your edges out…jussayin

[@ElegantPaws01]

They profit off 4C insecurities with unnecessary products.

[@tanishac87]

I completely agree with this!!! I spent hundreds of dollars on products and none of them worked!!!

[@kierratoole2953]

Agreed! So many unnecessary products!

[@butterflygirl01]

Like some Asians with this hair businesses that’s making them billions of dollars . Black women let their insecurities contribute to their pockets the most and they will continue doing it, it’s easy money, they see how desperate and depended on straight hair black women are

[@A1glenn838]

Agree, what’s natural about applying all the products to change the “natural “ look of your hair

[@LoveLaRieXO]

Facts. I grew my “4c” hair 20 inches with Shea butter, water, aloe Vera juice, and low manipulation. All of these companies stay scamming Blk women and waaaay too many of us blindly fall for it EVERYTIME!

[@NicoleTheAlchemist]

I don't believe it failed. I believe the natural hair movement was and still is successful. Why? Because a lot more of us embraced our hair and know how to take proper care of it. What failed was the marketing of the movement, not the movement itself IMO.

[@Deanna0456]

I agree!

[@antoinettechevalier2453]

I agree! I’m so happy the “natural hair movement “ existed when I went natural. Twist outs, braid outs, the plethora of products and tools - so much of this wasn’t accessible in terms of how-to tutorials before the movement. I learned to create really cute styles and to care for my natural hair properly. I feel like I’d be going bald, still trying to make relaxers work, if it weren’t for the “natural hair movement “. Some good things surely came outta this.

[@sierrasurreal]

Right, it’s how I learned to care for my hair and I know that is true for many other people so, I can’t say it’s a failure.

[@luvnDuggs]

Agreed I’m still natural and so is my mama and a majority of my relaxer friends. Plus in my career I make it a point to represent for us in beauty campaigns.

[@alexpresso38]

I agree! I went natural a little over 2 years ago and I've learned so much from this movement. I believe that when it comes to the movement, it's best to take everything with a grain of salt. You can weed through a lot of the negativity that way. I do not plan on going back to a relaxer anytime soon and I've managed to make it to this point without too much over buying. I've truly accepted the nature of my hair and it's limitations, and that is a wonderful feeling. :)

[@cmg25]

When I started seeing those “length check” tshirts, I was like: this will not end well.

[@smilemajik8189]

😂😂😂

[@LisePlansandJournals]

There’s no natural hair movement. There’s a natural-but-not-too-unambiguously-black-hair movement. It shows in the vitriol against Lipgloss and in the ‘movement’ overall.

[@Boahemaa]

Exactly my thoughts. It was never natural. It was manipulation other than relaxing or straightening..

[@DeLaTr0ll]

Yes! I witness with my daughters one is 3B the other 4A and it’s night and day with the compliments. Disgusting.

[@ittckus1]

💯💯💯

[@DeLaTr0ll]

@@tenacious-e3o what’s wrong with you lol?

[@mimiad397]

The natural hair movement never existed. It never embraced natural texture hair. The natural hair movement was about being relaxer free...okay but then it was still about ALTERING your natural hair textures. Trying to tell women with 4 hair that their hair NEEDS to be defined,Curly and their edges need to be layed/look like a completely different texture lol. All while selling useless products that they know don't do sh..🤣. I remember years ago when FOR THE FIRST TIME I found a carefree natural youtuber and her comment section was filled with NATURALISTAS complaining that she didn't try to define her type for hair or about hair edges not looking like a completely different texture to the rest of her hair.

[@NatalieBaucum]

I'm 50. I went natural (no perm) in September 2002, as did my mother and 2 cousins. There weren't ANY natural hair products on the market in 2002. We used old school jheri curl gel. 🤣 Look, natural hair ain't for the WEAK! You have to accept your hair texture AS IS and deal with it. That's the purpose of being natural. Be ok with it swelling, the shrinkage, washing it a few times a week if need be, refreshing curls....etc. Just do you young ladies! Don't let society take away your power over your hair! I rock an afro. I rock kinky curls. I do what I want and guess what? Folk deal with it!

[@DeLaTr0ll]

Yea! All I used was ORS hair lotion with olive oil. There really wasn’t much but I still was natural🤷🏽‍♀️.

[@Deanna0456]

Girl I had pink lotion and blue magic grease. The first “natural hair” product I used was Taliah Wajiid in like 08. That’s all there was to be honest.

[@michele33s68]

Perfectly stated!!!

[@Indigolily80]

Yup. I went natural in college around 2000. It wasn't until about 2015 that I started looking online for styling ideas. I never saw anyone with my texture of hair. It took me forever to find a brand that actually kept my hair moisturized h all day with little breakage when combing it..

[@jewelsjewels3655]

Me too I went natural in 03' all we had was grease lol

[@angel-ke9vs]

It may have not reached all its objectives but it had an impact. I live in South Africa, a majority black country. This is the first time I have seen bonnets, sulfate free shampoo and other natural hair products in mainstream pharmacies even super markets. When I was young it was all about relaxers, hair food and braid spray. It's all because of the natural hair moment. Rome was not built in a day, you can't dismantle so much social conditions in a day. We can only keep going and hoping for things to get better.

[@mpazinambao2938]

Same in my country! It taught me so much, and my hair started growing after learning so much.

[@michalapalmer8874]

There are many in the Black community that are deeply invested in self hate so when someone actually deeply loves themselves in their blackness it causes an uproar. I love lipglosss

[@iamgooberz]

So true & so sad.

[@Wholelottarosie-lc8ed]

Say it louder for the people in the back!!!

[@rellie_90]

Say that…invested. How dreadful smh 🫣

[@patriciathabibliophile3127]

no lies told

[@tacrewgirl]

This

[@ChrisBrooks34]

Honestly lipgloss TikTok kinda showed me how almost in real time that infamous tweet of how you could say something as simple as I like pancakes and somebody would be like so you hate waffles and you'd be like B that's not what I said at all we have in 2 different conversations where you coming from? Then even worse they pulled lipgloss pic from her socials and set up fake profiles to prove their point. WTF! That's insane.

[@iamgooberz]

ALL THE TIME!!!! I had to figure out that I can’t argue w these types of folk because they will project and it will be a waste of time.

[@trxphywaifalt]

& watching all the lightskinned/mixed girls and BM mad because she said she pulls white boys even more in her natural state was nuts. Its almost like they want us to be bitter and upset that we are dark skinned with “nappy” hair and no one is allowed to actually be attracted to us because we dont have the wavy hair and light skin like them. So they’re basically like “how dare anyone be attracted to you??” Its insane

[@KNGDDDE]

That's actually a great idea. Because we aa blk men are tired of being accused for not liking African features. Yea not every blk man does but when u run into women TELLING u what you like in 85% of these spaces regardless of what ur actually saying, you get the message. If anything bw should found it notable blk men would go so far to subvert the narrative but like with most things blk men say and do, it's disregarded or harshly criticized.

[@corn8591]

@@KNGDDDE Sir, I need you to stop and ask yourself why a grown man felt it necessary (AND REASONABLE) to non-consensually post pictures of a young woman on dating apps to prove that at least four Black men wanted her? Furthermore, I need you to reflect on why you and so many other Black men feel the need to tell a young woman that her lived experiences are false. Why do you think you do that? Why are you in support of random men on the internet trying to take hold of her lived experience in order to stomp out a narrative that wasn't even there? Some self-reflection would do you some good, pookie.

[@KNGDDDE]

@@corn8591 I'd take you up on ur offer but all you've shown me is how poor your reading Comprehension is considered I've already answered all or most of ur question Pookie tho? You really think pookie tunes into this kind of stuff? Furthermore, I'm not invalidating bw gripes. Colorism, featuring etc is a thing. But 90% of these broads are capping and idiots like you believe them like well trained dogs. Apparently blk men hate African features but also marry and date African women more often the blk women date blk men? Blk men hate African features yet the overwhelming majority of blk have unaltered native African features and styles? Were colorist tho right? But bw can where weave, praise non blk ppl, embrace feminism (ww led) and praise non blk men over blk men, fail to promote and achieve their own natural hair movement... but blk men are colorist? Hopefully you see the bigger picture and include some critical thought the next time you try to tell a blk man what he should believe from blk women. As far as I'm concerned yall bxtches have zero credibility. Yall bxtches are most known for wearing other racial groups hair, but blk men got self hate. Lmao gtfoh

[@TheDopalisciousangel]

As a 4C girl that's been natural since 2010 I agree with what you are saying. KZbin was taken over by bi-racial "babyhaired" girls. I noticed that all of the 4C videos were mainly for how to get curl definition or perfect twist outs. Now that I'm loc'd I'm seeing it again with the curly ended faux locs and loc extentions with curly ends. People really have a hard time embracing their natural hair texture and it's sad.

[@QueenSamiyah]

Amen! I'm watching it with Halle and her sister Chloe. They came in the game with these beautiful locs now all of a sudden they always have these curly weaves wrapped around them. They always look beautiful but their natural looked was definitely 'tamed' as their star rose smh

[@BrittBrittistheish]

I noticed that with the baby hair too! Its because the baby hair gives the illusion of a looser texture. OOP I said it.

[@empyrea_2546]

Oop....I second ths

[@LisaF777]

Not really. In the same way that bm get shape ups, it's to tidy up the hairline.

[@sagittariusbeauty]

@@LisaF777 Wtf does that even mean?

[@TT-xz5sy]

@@LisaF777 i see what you mean. Cause most black mens hair would be wild without it.

[@yyyid9518]

This baby hair look trend boils my blood… I need it to end yesterday

[@KiaRoane]

I think the biggest issue is some young ladies actually learned how to take care of their natural hair, while most were indoctrinated by chasing “the Tracy Elis Ross” look, and they bought all this crap that never made their hair look that way, and then gave up and become resentful.

[@breannajoseph2018]

THISSS!! 4c hair becomes easier to take care of once you accept it and love it for what it is

[@meagain9514]

Wow this resonates b/c I’m in the 2nd group. I bought all the products and tried all the techniques and I could never replicate those looks. Weird thing is that my hair is mostly 3c with some 4a in the middle (I think) and it’s tailbone length so I thought that my hair was “supposed” to look like theirs. I’m slowly accepting that my hair is my hair and it does what it it does and that’s just fine. It’s a process for me because I still have to figure out my grove when it comes to my tresses. But I love seeing this true movement of acceptance and love for our natural coils!

[@MeganAllen1738]

Precisely. People always complain about "how much work" type 4 hair is, but I've had this hair my whole life, been natural my whole life, & I've never felt that my hair was a burden or hassle because I never try to over-compensate for my hair's natural texture. The reason a lot of woman's type 4 hair is a burden to them is because they are fixated on manipulating it into something it's not.

[@politereminder6284]

True ! But I also think the product wars became tedious. The "no oil" movement eventually became toxic. . Also, people want to argue and make all sorts of "rules" about other people's hair. It's okay if you choose to use commercial products only, but chewing people up for doing something different is toxic.

[@butterflygirl01]

@@MeganAllen1738 it’s only difficult because they’re trying to make it look like something it’s not . Anyone would get frustrated having to use all types of curl and gels to loosen their hair every single day, just moisturize it and style it, leave it alone. Their hair looking 4 type bothers them the most. It’s not so much that it’s too hard to manage.

[@wayawuffin]

the way i saw people unironically be like, “what do you mean black men don’t like you, you ROACH” i started looking around for the hidden camera 😭 though i don’t have the kinkiest hair, i definitely clocked all the times i got positive attention for my hair (when it was big and stretched) vs when i didn’t (when it’s shrunken) and internalized that. unlearned one set of beauty standards just to put on another 😩

[@kyrathedestroyer_]

no literally.

[@beautifulblacksoul8611]

It failed when I realised that texturism was huge in this so-called community when you made that video years back. I grew up with natural hair, so I didn't clock it even though I had midback 4C hair. When I clocked it, I dipped.

[@beautifulblacksoul8611]

@@rebeccarambo2893 it is. I wanted to play around with my hair and stop treating it like it's my entire identity. Currently, it is tailbone length. My personal challenge was to not let the naysayers convince me that it would break off if I relaxed it. I think I'll grow it out to midbutt and then loc it or go bald. I am going to try every different style (hopefully) before going back natural.

[@librarianrose4472]

@@beautifulblacksoul8611 interesting to know how much it would cost to log such long hair

[@ambitiousbeauty1013]

@@librarianrose4472 call your local hair school and ask. They will do it cheaper than other places.

[@CaribbeanGlow]

Same..I was natural all my life and the movement gave me some good information about hair care to grow or long but once the type 2-3 obsession was becoming the main focus I dipped. I really didn't like it cause I have 4a hair which loves to clump and it loses the body I crave, twist outs are too much work for a style if I'm gonna pick out anyway. So I dumped the gels and embraced/encouraged frizz. I stopped watching natural videos cause majority was getting 3a look. I got want I needed, grew my hair out and dipped. Came back in 2023 and we are back to square one, hating on type 4 hair and loving type 2-3 and still trying to embrace 4c hair. Nothing changed.

[@beautifulblacksoul8611]

@fossgore thank you for your comment, and yes - indeed. Nothing at all has changed. I do believe, though, and this is my sneaky conspiracy theory, that alongside the fairly open disdain for type 4 hair is the greater disdain for relaxed hair. Not because there is a genuine need to protect black women from chemicals because (bleaching, dyeing, antiperspirant, etc), but because it removes the ability to lord the looser hair types over relaxed hair. Women just remove themselves from the conversation when relaxing, and you can't really say shit then when it's relaxed and long. So, now, they're back to "caring" about the health of relaxed women. Sidebar: I accomplished my goal of midbutt hair and have been transitioning back to natural for a year. Did not cut my hair. Hair is still mid-butt (I transitioned to texlaxed first before being natural for a year), but slowly cutting the relaxed ends off. Maintaining this look through gorgeous minibraidtwists (braiding the new growth and twisting the relaxed hair). After blowing it out of course.

[@id5711]

I also find the obsession with length to be quite toxic.

[@frenchgirl5878]

No it’s not. Long healthy hair will never not be desirable. It’s only natural to want that.

[@id5711]

@@frenchgirl5878 I personally find it to be toxic. It's not always natural to want certain things.

[@BunniiBlossomBleum]

@@id5711 just say you want different things than others. You truly have absolutely no clue why a girl may desire long fucking hair. You Projecting to her that her thoughts are toxic is what is truly toxic .

[@bluebellbeatnik4945]

@@frenchgirl5878 in a society built for men, yes. in a society that is matriarchal probably not.

[@truthspeaker1508]

Long hair is coveted by most races of women.

[@reabetswebotlholo3057]

I remember when I first got vaccinated one of the ladies asked me "why didn't you comb your hair" after I took my grey hoodie and I came up with some lame excuse of "sorry its the fluff from my hoodie" and this just goes to show how black people (more especially black women) can never just show up as they are.

[@BuffyNoir140]

The wig/weave community has brainwashed black women (men) that long straight hair 30 inch wig is their real hair. If you go outside you see 10 black women, at 6 will have long braids to their buttocks, 2 will have a straight wig bra strap length, 2 maybe natural.

[@millymurray1]

They can if they stop looking for validation...if u like ureself it doesn't matter what others think...

[@gladysnqiwa9152]

Girl we need to keep the natural hair movement going here in South Africa. It will help us gain more self confidence. Please urge others to keep it up. ❤💯

[@lilsunnybeans3342]

Whew what a full circle moment. Almost feels prophetic lmao. I began watching you when I was 18. I’m 28 now. It’s crazy how you peeped the inevitable conclusion to the movement. What a journey hahaha.

[@LisePlansandJournals]

Same. I started watching her in my early 20s and I’m 31 now.

[@cmg25]

The writing was on the wall. It was never about what LipGloss was speaking on. It was ALWAYS about manipulating the hair to match “beauty standards.” When we can roll out of bed, or the gym, or wherever with little to no effort like folks AND be taken seriously, then that will mean progress has been made. Instead we spent the last decade policing each others hair and making other people rich.

[@tomaitoe]

@@cmg25 say that!!

[@ashlovestoshop]

I said the same thing! It’s so crazy to come back to this moment some 10 years later.

[@powersxoxo6437]

@@cmg25 yeah we have to change the standards of beauty, especially for the younger generation of black girls

[@princessm8977]

That's why Nappyfu was always my number one. She was clearly a 4c girlie and I could relate to her.

[@ruffey1748]

And Nappyfu sticks with it regardless! She's been real!

[@Abena425]

I love Nappyfu!

[@LisePlansandJournals]

Loveeeee her. African Export too! But she no longer makes videos 😢

[@deanj0805]

Bought all that product just to go back to grease and water and FINALLY my hair is in its glory!

[@iamgooberz]

That Blue Magic really is magic! 😅

[@puppyprincess2822]

I read a comment that mentioned that since type 3s took over the movement, they were the ones saying no butters, cremes, oils couldn't work on natural hair, meanwhile type 4, specifically 4c had no problems with using said products

[@r_n_c_4408]

Yes ma’am went back to grease and water and have been flourishing ever since!!!

[@alexiszakarra1532]

What grease are you all using?

[@ahub87]

@@alexiszakarra1532 A lot of ppl went back to blue magic

[@kaylanwinters48]

For me, the wake up call was the underrepresentation of Locs. That loose natural hair advice was not working for my 4C hair, so I decided to Loc it. I thought the NHC was supposed to uplift all natural hair, but I realized Locs still are stigmatized even within our own “community”.

[@r_n_c_4408]

Especially for women! They love men with locs but it’s a different energy for a woman with locs…..sad

[@Rae_rae81]

And don’t let them be starter locs on a twa 😫🥴 it took almost a year before the backhanded compliments stopped from my family

[@Fringedjewels]

Full disclosure; I am not natural, but I have always loved locs. My cousin has grown her locs past her waist and I loved it from the beginning, even shared care tips I researched online. I always believed in a diaspora of ethnic hair and that you should embrace your best you for you. I “relax” (My hair would break before it would ever go straight.) quarterly to 1) help control tangles and 2) deal with the need for frequent washings (thanks to diva-level seborrhea and skin/scalp sensitivity- My recently-discovered goat cleanser for both is CeraVe’s Psoriasis Cleanser.). I make most of my own hair/skin serums and recently developed a combo for a gel/glaze that lessens tangles and reduces frizz without crunch; a snail mucin serum, combined with snow mushroom powder (both give great slip), red ginseng powder, my diy kombucha toner (water is another option) and essential oil from carrot seed & evening primrose. Sorry, I don’t measure, I eyeball it.

[@kaylanwinters48]

@@Rae_rae81 my locs are down to my back now and I still get backhanded compliments. 🙄

[@summeretry251]

I locced my hair when I was in high school and my dad's wife and her twin absolutely hated it. Judged me so much and told me they were unkempt. Locs gave me my independence, but they did come with side eye from other Black women.

[@eryabolonha]

Crazy how the Natural hair movement marketing is so linked to BM's preference. I'm not speaking directly for myself(although I'm included), but as a general idea, we're sold/marketed what BM's find desirable, from hair products to wigs/extensions texture, to bleaching creams. If we were to analyze it from beauty standard's POV, we are being sold an illusion that shames our natural selves. I can't help but think we as women feel the need to be desired and that's our Achilles heel

[@dr.aliadixonnursepractitio6473]

THIS 💯

[@_Alimm]

!!!! It's normal to want to feel desired, wanted but I think it's at a point with black women where we center it way too much. We have an issue with the male gaze BAD. Black men appreciating our natural hair would be helpful yes but no one can love you into loving yourself. We can't wait for them to adore us to accept ourselves, we'll be waiting for damn ever.

[@eryabolonha]

@@_Alimm I have wondered if self-confidence alone is enough. Look how much lip-filler popularity made us appreciate our natural plump lips(not every black women has it, I know), sometimes beauty really is in the eyes of the beholder, so many women don't hate their hair, but the treatment they get because of it

[@SamriBliss]

Yep! We need to take men’s gazes out of the equation altogether and look in the mirror 🪞- who you see in the mirror 🪞 is who you need to love and impress!

[@powersxoxo6437]

I don’t think black men like weave. They’re used to seeing us wear it because we go out and get them done so often. If we all came together and rocked our natural hair/natural bodies/natural face, they’d be forced to readjust. They’re men do they’d still be attracted to us because we’re women. I do think colorism/preference for looser curls is an issue though. Our community really needs to overcome that.

[@_Alimm]

I hear so much from black people speak on breaking generational traumas and it's interesting that conversation does not leak into the trauma we have around our features (unstretched 4 type hair, wide nose, dark skin) and instead it flips into nasty criticism and vitriol against anyone who brings it to the forefront. We have been violently oppressed around raw black aesthetics and it's bone deep into our insecurities now. We got work to do collectively but it starts with the indiviual. Time to get tf off Twitter and seek real books and education.

[@yvy6269]

Oh, we can have this conversation but only as far as it being the legacy of historical oppression and blaming white people. I don't think that's relevant anymore; we need to talk about today.

[@peacebeyondpassion2]

Yass! READ LADIES. It will give you a whole other perspective of you really are and the fact that they know who we really are. So many of us (without realizing it) look for validation from Social Media? You'll forever be on a roller coaster waiting for that. Confidence is key. If you love yourself and value yourself because there is no one else like you, you will change and do you!

[@BunniiBlossomBleum]

I hate my nose Because it reminds me of a man who proudly abandoned me and raised his wife’s children. Not because I’m black… see that there . Has nothing to do with me being black but the fact I’m traumatized from seeing my face 😂it literally is the biggest reminder I was rejected for existing. YOU PEOPLE HAVE NO REASON WHU SOME GIRLS DO WHAT THEY DO AND ARE SO QUICK TO LABEL SOMEONE ELSE MOVEMEMTS it’s so backwards in my eyes. And then when someone most likely defends themselves you too turn them into a stereotype… all they want to do is argue when I have legit criticism… like what and then add I’m just trying to help. Being a passive aggressive positive person doesn’t help it just seems like projecting… maybe you have an insecurity you don’t know about on why it triggers you to see a black girl do what she feels she needs to beauty wise.. other races do it left and right but they aren’t receiving this scrutiny especially so PROUDLY AND LODULY by there own race. I’m over the double standard… it’s not because black woman need to love themselves more it’s everything and everyone in the damn community shit is embarrassing at this point your own people will manipulate a situation to try and have you feel a certain why.- note don’t worry I’m not triggered or anything like insecurity wise, I just seen your comment and felt like I had a good challenging response 😂. Idc if you agree or not im not gonna read no responses 😂

[@CaribbeanGlow]

Oh man, the amount of vicious attacks from black women when I give them the unfiltered facts that we hate our hair and want type 2-3 hair. They DARVO every single time it's really sad to watch.

[@CaribbeanGlow]

@@yvy6269 exactly. Yes white people during slavery started it, but in the modern day we continue it. Brining up white people is the main way to avoid accountability and end the conversation.

[@thePLAINESTjane]

I love how Jouelzy unapologetically calls out the swindles in the Natural Hair Community. Thank you! You called out these issues a decade ago and what do you know? The SAME dialogue sadly still rings true.

[@acestarone]

Oh yes remember the hair vitamin promotions that were mostly given to women with 3c hair

[@PBLKW]

@@acestarone So That made you feel different about the hair that grows out of your scalp?

[@acestarone]

@@PBLKW nope.

[@aviianna]

Also, that comment about creating a narrative that BM loved 4c hair when BW didn't really reminds me of Toni Morrison's The Bluest Eye. Morrison said that she wrote the book because she felt like with the whole "Black love" movement happening around her that she didn't want to see the erasure of the reality/history of how being black was degraded.

[@breannajoseph2018]

Wow I didn’t even peep that

[@simunzamwaanga3542]

Just read the book, interesting.

[@Styl849]

I swear when I say every black person needs to read that book I'm not even joking. I read that book in high school and after I finished I remembered thinking that it is literally dangerous for black people to see themselves through the European lense and beauty standards. Toni Morrison will forever be the goat for The Bluest Eye.

[@tdr.220]

While I do agree that the movement was highjacked by those who already had an "acceptable" or "passable" hair texture in society at large, I must also say that the movement has changed my life for the better. I stopped getting relaxers 5 years ago and I'm never looking back. I love the newfound freedom in just being and loving myself. So while the "movement" was bittersweet, I do appreciate the solidarity around loving one's natural texture of hair.

[@mekakoop9777]

Like you, I also appreciate the movement. I haven't had a relaxer since 2013. It's nice to be part of a community that gets it. But the frustrating thing is ignorant people that try to give me hair advice when they really don't get it. Even now year 2022 there are still people that don't realize there are different hair textures i.e I have 4C. But a few of my cousins are 3B. And my family don't understand why my hair doesn't look like my cousins. Smh...

[@beautifulmind6697]

It was NOT "hijacked" 3s STARTED it.

[@PBLKW]

All black women don't have the same texture of hair. So you think people with a better grade of hair hijacked movement. They're wearing their natural hair. And so are many of us. Who cares if your hair is naturally curly or if you have to wear a Twist out. Natural is natural

[@rimun5235]

I've only seen from the online community that the movement failed. Some people need to leave their houses and go see those of us on the streets rocking our hair. I remember going natural around 2012 and I never saw natural hair. Now, it's genuinely rare to see relaxed hair in the streets. Sure, you'll see wigs, but I see so many of us rocking our hair. Not everyone has some level of self-hatred. Some of us loved our hair from the moment we went natural. I never strayed from the formula of loving my hair. The funny thing is the people who swore up and down they could never do it, joined me. My whole family except 1 person is natural. All my aunts, cousins are rocking their type 4 hair. Not everyone lives on instagram lusting after other people's curls.

[@peacebeyondpassion2]

Beautifully put. It wasn't a fail for me, it was a freedom!

[@rainicewaller6210]

I was born in 88. When I was 12, wearing my natural hair in its natural state was unheard of. In today's climate, it's the norm for young girls to be natural. The discourse surrounding Lipglosss, a 19 year old, it's proof that the natural hair movement flourished. Millenials aren't relaxing their daughters hair at 4 and 5 years old. It's only a fail, if despite being natural, you still struggle to appreciate your hair in its natural state.

[@Heavenhellhaleema]

I agree. In the early 2000s, I think the ONLY place I MIGHT have seen natural hair was in an India Arie video lol. I got my first perm in 2002 when I was 10 and that was considered very late, as every other black girl I knew had theirs done around 1st grade. The amount of black women in our generation I had met who had literally NEVER SEEN their natural hair texture was astounding, and I think the natural hair movement changed that, even if they didn't stick with it. I think the movement might not have delivered what we wanted, but I also wouldn't call it a failure.

[@jasminerosewater3891]

THIS. Them saying it "failed" means they are too online to see how it benefited and empowered millions of women.

[@Boahemaa]

The natural hair movement was dead on arrival. All the manipulation that influencers taught to get your hair done exceeded relaxing or straightening. That's when I knew it was about making your kinks look like loose curls. So it was not about loving your tight coils at all. It was about making it look like it was naturally loose curls. Definitely not natural.

[@youjustgotburned3980]

I would rather imitate a white girl than another black girl (mixed race), meaning instead of making my hair have loose curl like a biracial's,then I might as well just straightening it or wear wigs like I used. Cz what's the point really?? I'm not engaging in Black-Pride if it concerns me putting biracial's above me,rather let us all suffer against discrimination equally I mean if I'm gonna imitate someone,than let me at least imitate my master. And if this Black-Pride thing isn't working out, I'll rather let REAL white people rule over me then let biracials have their way with me It all comes down to choosing your masters when sh*t gets real ya know

[@Indiegirl007]

So, I'm in an interracial relationship and I was discussing what Lipgloss said with my white male partner. And we both agreed that she is correct. Black women who look like Lipgloss DO get a lot of pull from white men. And not just white men, every other race of men. I saw so many young women who look like Lipgloss at a festival and these girls were either with other races of men or they were being APPROACHED by other races of men. All the brothas were with the lighter skinned, baby haired down, beat face, skin tight clothing, ladies. I don't understand why she was attacked for just stating the truth. I asked my boyfriend why he thought this is, and he said it was because they appreciate the natural. He even said that he doesn't much care when I add hair and prefers my natural curls/coils and bare face. I feel like black men will only say this about a specific girl.

[@akosua8779]

AGREED my hubby prefers me natural and Kinky with a afro. He actually doesn't like it all that much when I straighten or blow put my hair. I agree with Lipgloss and I live in Canada

[@MK-hh1vo]

Exactly! When she made the "white boy" comment my 1st response was "She ain't lying about that!!!" I couldn't believe the backlash to stating the obvious!!! My change from relaxed to natural hair became an *unexpected* magnet to "the other man"! In my case, white, Latino, Asian and Mideastern men expressed admiration I didn't expect any wasn't ready for! Look at the hair of most Black women interracial couples. 🤷🏾

[@mc5549]

Truth will always be attacked. The girls that are benefiting from the standard of beauty don't want things to change. They the first ones to say something negative.

[@Carolina-cb6hp]

​@@darylenelorde8388 I agree

[@trarondahicks188]

I agree. I have a white bf and he doesn't mind (he loves it) my natural 4b/4c hair but a black guy....

[@DosesOfZia]

Yes, failed miserably & started scamming with Jheri curls, relaxed edges, labeling type 3 hair as 4B/4C, etc. And the way the girls attacked each other on KZbin…. 🤦🏽‍♀️

[@witkneemenyon5612]

Rally they were doing that ? Texturizers and relaxing edges ?

[@Jaetheeintrovert]

@@witkneemenyon5612 yes ma’am. Curling & straightening edges is a trend rn

[@thediscustedkitty6348]

@@Jaetheeintrovert People are still doing that? 🤦🏿‍♀️ It looks so weird to have a head full of kinky hair with straight wispy edges.

[@butterflygirl01]

I notice relaxers and texturizers on the rise. Some of these women were wearing straight weaves and didn’t really experience their natural hair and went natural for the length so they can texturize and relax it later on

[@akosua8779]

@@butterflygirl01 and no shame to them. Let black women live their lives how they see fit. We don't need to police or nanny each other. Let black women live their lives. No race is sitting their policing their hair. We need to stop and get it together.

[@virtualkitten88]

Through my daughter, I’m learning to be more comfortable with natural hair without manipulation. I started my natural hair journey during the 2010s and realized just recently how much it bothered me to see hair that wasn’t stretched with a twist-out or braid-out. When my daughter would literally wash and go -no styling products, no braids or twists- I would confront her about about her hair being “undone” but I never really could explain what was undone about it. It was clean, moisturized and detangled. We have more unlearning to do.

[@homebody61]

This!

[@sakinahdiane7505]

I loved Lipgloss video and it was unsurprising seeing the hate she got from that video. The anti Blackness within the Black community is ridiculous and I hate how BM try to act like they weren't the ones telling us our hair was undesirable. They love talking shit about the wigs but also talk shit about our natural hair too. We can't win. Smh. Thank you always keeping it 💯 Jouelzy. Been rocking with you since the natural hair days.

[@merinajalaya740]

My husband chased me, he said I was the most beautiful one on the whole campus. I wore my natural fro and it was huge at the time. He is a white man. I've shaved it and grown it back like 2 times in the 4 years we've together. He says I'm beautiful period.

[@jewlzn7130]

It seems to me like more white men desire the natural hair than do black men

[@jmaldo92]

That's how it's supposed to be ❤️

[@ziolp]

You found a good one

[@des8336]

@@ziolp they aren’t hard to find as long as you’re looking in the right places

[@chavons8537]

The internet has made it okay to bully people for no reason. You see someone going through a self love journey and you pick her apart. It's honestly a sickness.

[@Chromagens]

1) I do not get the baby hair obsession. My edges will be FUZZY and my hair will NOT be laid 🗣️ 2) there's a lot I love about the newer wave of natural hair stuff coming from some stylists and "no oil". But the influencer finger wagging really feels like consumers and viewers not wanting to own up to some choices 3) the Lip Gloss situation... Sigh. Completely unnecessary. But also revealing seeing how people choose to come for her for literally nothing smh.

[@youjustgotburned3980]

You don't see white people,Indians,Chinese or even Aborigines laying their edges It's always us black girls who always have to be extra! Why can't we just be natural like everyone else?! I tell u the truth,an Indian girl with a Punjabi has more of a chance to be accepted than a black girl with her hair natural (4C to be specific)

[@Chromagens]

@@youjustgotburned3980 eh, I hesitate to compare what we do with other types of women in this way. I think laying edges and having very very slick laid down hair is a waste of time with natural hair but not because of an idea that other women don't so we should not. Further, there's a lot of styling that non black women do that is a bit hidden to us (many of them put in a LOT of time & effort). I do agree tho that we should lean towards more simplicity with our hair and not stressing over it + creating more insecurities. Very tightly curly hair has the least mainstream acceptance, I agree. I think there is some improvement but we do have some more to work on. I do think a lot of that work has to be done amongst black people in addition to mainstream targets (like fighting legal discrimination).

[@homebody61]

We shouldn’t shame women for laying their edges. For example, I have a large forehead and find that laying my edges gives my face a softer look. It’s a choice, like anything else.

[@Chromagens]

@@homebody61 I'm not shaming anyone, I just don't get it as a styling trend personally. People should do what fits their aesthetic. I didn't intend for my comment to read as demanding black women toss their edge control or anything 😆

[@homebody61]

@@Chromagens I understand! It’s all good! ❤️

[@indi1omccoln565]

I really hate it for the folks who missed out on you calling the natural hair community out WAY BACK! Because not a single lie was told and still years later your words ranged true 😌 Still is one my top favorite moments from old YT

[@Reneg8d_Ren]

Yes! What a time to be alive! People really missed out on that. She really shook the natural hair table and people could not deal with the truth!

[@naturally_eesha6523]

Ok! She did not lie.

[@KiaRoane]

Yes that video was iconic!!!!

[@ncp2103]

Yesss! I still remember that video. I went natural in 2011 and found jouelzy through the natural hair movement. Could see the bs back then & still see it now SMH

[@chryllaird]

Video was a moment! Everyone was talking about it.

[@spongemariam]

People have been telling 4c girls to get locs when they are struggling with their hair. Its weird as hell because if someone with a looser hair texture was struggling, they will be recommended products or processes, not a locs.

[@pearlsrevealed]

4c naturally tangles therefore it makes sense to lock it up. Been locked since 2004. No regrets. In the past 2 years finely stopped making my grid pattern neat for the black community gaze. I truly wash n go now. Rub some oil on hands and rub into my roots. Quickly pull locks apart but only twist new growth every other month instead of every wash. LIBERATING!!!!! And I never lay edges. Like Lipglosssssss I am now my authentic self.

[@denyshadials5702]

Looser hair textures are harder to loc.

[@ayanajohnson2155]

That's a good point though

[@Ehlaar]

Right like just give up trap it together so that it can finally fall and frame the face. society has seen proof that eventually locs get long but have no faith in loose 4c hair to actually grow. they think that it’s kind advice example like people know it’s easier to achieve length being lazy with one huge dookie sized loc than it is to see length with loose 4c natural hair. I won’t give up on my loose natural hair! To me loc-ing is just admitting defeat God designed each hair to come out of its own follicle for a reason!

[@ayanajohnson2155]

@@Ehlaar 😂😂😂You have a point about the follicles. I was also thinking to myself that if He created the hair to shed daily, did He want us to keep it and hold on to it? If so, is it indefinitely, or only for a season?

[@waliyahw1]

4c ain't 4c anymore.😂 The gaslighting 4c women get from the type 3 pick Me's is exhausting. I JUST started to wearing my natural hair when dancing. My edges were taking a tole from all the wigs. But when I get around mu dark skin mother with type 3 hair, she won't stop critiquing/shaming for wearing it. She's another pick that leans on the fact she's dark skin with extremely loose hair. She HATES I'm lighter than her but didn't inherit HER hair. The YT community just made me more insecure. The only videos I see are the women with my mom's hair. They would only send NATURAL HAIR CARE to the 3type girls. It's all jokes.

[@beautyandfashion1563]

wake it up! all the natural hair videos were type 3 girlies cosplaying as 4c

[@Likeicare96]

@@beautyandfashion1563 I don’t have 4c hair. It’s more 4a with some 4b in the crown. However, I would be accused of lying and not loving myself when I said that because my hair has tighter curls than some influencer who claims to be 4c (when they’re obviously type 3). It was so weird. The only reason I didn’t say I was 4c is because I didn’t want to misrepresent myself and cause others to think they did their hair wrong when mine is just genetics. My mom has pure 4c, and the way I do her hair and my hair is different. Even with the same products, different results, both beautiful But we’ve been so lied to by these natural hair youtubers, people don’t know what type 4 hair is anymore. Don’t get me started on “your hair isn’t nappy, it’s just dry” movement

[@KD-CD]

@@Likeicare96 I've had the same experience!

[@TaureanBaby]

A word...even on IG on these so called 4c pages...when people say that's not 4c, the level of attacks. I even hear people say, "there are different types of 4C"...that's when I knew I had to step out of the twilight zone because that was way too far for me lolol

[@Wholelottarosie-lc8ed]

Im so sorry. All the natural hair community did was expose how hateful and mean BW are to each other. They LOVE to make you feel bad, less than, ugly and try to stunt on you for not having "good hair". This is why I don't have a sisterhood or kinship to BW and it's sad. I'm tired of the competition and stepping on others to elevate oneself. It's been this was since I was 6, I'm now 42. I can't even walk down the street in NYC without BW doing the most to try to compete. Mean mugging, getting aggressive, and if they have a WM forget it. I've seen women literally start pawing, kissing, being extra on their WM when I approach as if to make me jealous. Lol. Girl it's not a competition. All it does is make YOU look insecure.

[@tanmack8655]

I used to get so distraught when my hair didn't look like or style like other people who said that they were 4c. I now know that they may not have been 4c or a different porosity. I made a comment about my baby hairs not laying down like a KZbin influencer's edges with 4c hair. SOOOOOO many people came for me in the comments talking about they were protecting her. FROM WHAT?!?!. I was done with the natural hair community. You have ALWAYS kept it real and I have really appreciated you.

[@MynameisNOTthepoint]

The situation with Lipgloss truly pissed me off!! Men are so damn weird and dangerous! By and large when black men say they like natural hair, it is often the texture of those who hijacked the natural hair movement to begin with. If for some reason they are willing to accept the 4b-4c texture, your puff better be to the high heavens🙄. They really tried to gaslight her into back tracking on her LIVED experience. Wow

[@butterflysky2061]

I have been natural since 08. I remember being on KZbin and trying to find natural hair info and it was sooooo different it was so empowering and so liberating. It was a real community. I remember Mae, there was a girl named Cali and a few others that were so cool in the beginning. A few years later there was a real shift and it just didn't feel the same. People were asking me what my hair type was and I was like I don't know natural lol. I knew then it was a bit too much I fell off.

[@bre9328]

All the ppl with self hate joined the movement, because they saw the first wave of naturals hair growing and thriving....that was the shift

[@TraceTrace25]

Yes I went natural after seeing rustic beauty’s hair back in ‘09. Up until 2011 the community was REAL.

[@kaligirwanamahoro9921]

Even the tiktok sound "here is my natural hair untouched" has MANY "natural girlies" with their edges done. I'm so tired of the shenanigans, have we forgotten what untouched means

[@quickpstuts412]

The movement failed because we (Type 4 kinky girls allowed it). Yes. I said it. We complain about the Type 3s and racially ambiguous people hijacked the movement, but WE ALLOWED that. They wouldn't have hijacked the movement if we chose not to watch and subscribe. KZbin does not force you to watch or subscribe to anyone. So before we blame the Type 3s, let's ask ourselves why those women often had more subscribers than 4C women, when actually so many more African American women have kinkier types???? We know the answer, but it's sometimes hard to be honest with ourselves and self reflect. The algorithm is responding and showing you what you click and watch! I have been natural since 2010 and struggled with accepting my hair, but learned that natural hair is a repellent for dusties! LOL It made me realize I was trying to appeal to men who didn't really prefer me anyway. So why not learn to love myself and screw all that!!! It's so freeing. I get stares, rarely get compliments on my hair in its kinky state and I don't give a HOT DAMN! My hair is thick, edges are healthy and I'm doing me!

[@armamia.1701]

This is so right. I remember one KZbin saying that when she posts hair tutorials, even though her hair looks bomb all the time, her videos just were not attracting a lot of attention. And the algorithm showed that we the consumers are watching the same type of videos, but on people with looser textures. She said, that is what we want to see. We black women are largely to blame, cuz we will still be the ones telling other black women that their hair don’t look good if they don’t have baby hairs (perpetuation of looser textures), or if they don’t have a complicated style.

[@MsXtines]

Spot on!

[@sp123]

This is assuming the algorithm is fair and cares about black people when it does not

[@krimezofkolor4683]

Yes sisss . I love the hell out of my natural but it took time for me to love myself with my natural hair . My bf doesn’t mind how I have my hair he loves me for me . Yes it definitely repels dusties so win win for us . Cheers to continuing to love ourselves fully sis ! In all it’s Natural edge fullness, kinky coarse hair glory !

[@vivianhudson9145]

@@sp123 This! Before I went natural I didn't know what my hair texture even was because I had been getting relaxers since I was a kid, so of course I'm going to watch whatever first popped up on KZbin, which was all girls with looser textures doing wash and gos and making it look easy. I try to seek out people with hair like mine now but back then I didn't know what to look for

[@SamriBliss]

It’s mostly black boys and later BM who made fun of my kinky hair. My Asian husband loves my kinks. 😏 Go where you’re celebrated not tolerated ~ Pink pill

[@youjustgotburned3980]

That's great and all But see, we're trying to teach black women to love themselves...not look for love elsewhere when BM reject them Cz the reality is,not many black women in interracial relationships are happy,they set their standards lower and put up with so much just so they can get a non-black guy to love them...as a result,the non-black man will start treating her in a way he NEVER would a woman of his race While you're cool,many black women aren't. In fact, they're so thirsty for attention and validation to a point where they are literally being emotionally exploited and taken advantage of for views So,my goal is to teach black women the TRUE (not just words and silly affirmations,but real stuff!) meaning of Self-love....not "Searching for love and affection from other races" So please be careful when making a comparison between black men and other races,cz you don't want black women to be naive enough to think that the Grass is greener on the other side Black women need Self-love before they can think about getting live from others

[@akosua8779]

Pink pill!

[@writteninstars]

shame on you for pushing that mess!

[@victorialake9474]

I’m an older woman in my 50s. Natural hair just was. It wasn’t kinky hair, loose curl hair, mixed or unmixed hair. You just wore what The good Lord gave you and used the products that were available and that you could afford. I was happy that there was a new movement for natural hair. The BW with the hair texture that received the most discrimination had a platform. Then all of a sudden BM, non-BW, and all these other people came into the space. They know that they did not face the same hair discrimination but just could not stand BW having a platform. It is so sad that when BW try to talk amongst ourselves about things that happen to us and brainstorm to find solutions, others come to profit off of BW hard work and efforts. I just wish there was an Underground Railroad where we could help each other without others jumping in and taking it down.

[@mynameispeaches]

I think as mentioned before too many unambiguous BW cannot discern and don’t see a problem with being “all inclusive” until it’s too late. Then it’s Oh they took over the movement! No we handed them the keys.

[@peacebeyondpassion2]

Well that will always happen because we're awesome! They want our rhythm but not our blues. They have no creativity, swagger, or imagination, so you imitate another. It is no longer a compliment to do this because we often never get our props. But those in the know will continue to lean on one another, and know who we are to each other. Nobody can take that away from us.

[@octaviabull9401]

I agree

[@jetunnadine]

4C adjacent and 4C misrepresentation are terms that I needed to explain my thoughts around people believing they have 4C hair because of the negative connotations surrounding the hair type. Most people claim they have 4C when their hair is thick, dry or tangled completely ignoring that is it an actual type of curl. Also, Ms. Gloss read us for filth when she said "these men are the reason that you're shaking in your boots as soon as you take that wig off" oh she read down.

[@arnettrabaker4872]

Jouelzy coming for my neck on a Tuesday morning. I have been thinking about returning to straightened hair in the last few weeks and I do think it’s in part due to the fact that I will never have the type of natural hair that has been glorified in the community. Giving me lots to think about as always, Jouelzy!

[@arnettrabaker4872]

@@texasrose31 Sis, yes! I have been deliberating the pros and cons of going back to a perm. I really don’t miss the application of it, I sure miss the results.

[@ahmosel4901]

Look up "Straight naturals" on YT first. They straighten their hair with heat and their hair is long and healthy

[@beautyandfashion1563]

the amount of blood, sweat, tears and money i spent trying to change my 4c hair into something its not is wild. Wish i could go back and tell myself that my hair was perfect the way it looks without any manipulation

[@Zikomo7]

The natural hair movement failed because the 4Cs let it. We allowed the 3s in. We gave them more attention than the 4s. Also, we can’t deny BMs part in this. They said they wanted natural so we went. Then they clarified that they wanted wavy not coily natural.

[@dr.aliadixonnursepractitio6473]

Yes the million following Bi racial natural girls have million plus followers on KZbin and IG WE are the problem so many black women who idolize bi racial women

[@Zikomo7]

@@dr.aliadixonnursepractitio6473 Exactly. I remember white girls tried joining and saying they were natural too but we quickly put a stop to it. We needed to do the same with the 3s. But we didn’t because a lot of us idolize them. Not saying hatred is the answer but our views, shared, retweets, etc are currency. We should have saved it for women who look like us.

[@incognitonegress3453]

Lolololol! Cuz who still listens 2 them heathens. I never n my life listen r entertain a ninja preference. The audacity

[@Zikomo7]

@@incognitonegress3453 Haha you're one of the smart ones then. Unfortunately most of us prefer BM and try to please them. But that's a whoooole 'nother conversation.

[@kimmieyc6476]

It's funny you guys are always being horrible to 3s. I'm dark skin with 3c hair and growing up girls with type 4 hair would cut my hair and tie it in knots. It's sickening, black people need to learn to love their hair and learn to care it and most importantly stop giving people our image to capitalize on, stop giving in to these companies for a quick coin when they are mostly white owned. I spent a good portion of my childhood just thinking that I was simply not likeable when it was something as simple as jealousy that stems from letting white people pitting us against each other. My mother, brothers and father have type 4 hair, my hair is simply a recessive gene. I grew up with them not letting play with white dolls, my father made a point to getting me mostly curly kinky hair dolls so I never saw the hype about being light skinned or having curly hair.

[@xikrx5951]

Lip Gloss is a very attractive young lady and anyone who thinks otherwise is either jealous or needs to heal. I think she looks stunning rocking the style that's causing her all this grief but I'm Wht so what do I know 😁😁

[@everythingispolitics6526]

"We survived. Bitch I'm still alive!". God, you're awesome 💐🌟

[@MoniqueSoChix]

I remember I got blocked from curlz and Kinky Curly for bring your name up and for chewing them up for using and being fake. I can’t believe that was almost 10 yrs ago 🤣🤣🤣

[@angfilm8790]

it definitely imploded but I think with people like lipgloss on tiktok inspiring others, there could be a 2nd movement resurging in a form that the natural hair movement SHOULD HAVE BEEN!! perhaps in rebellion to the standards that have been put in place because of this failure

[@talisha5863]

I definitely see a resurgence of the natural hair movement for black women of all complexions with 4c hair. Some of us are styling our Afros without edges and without tireless hours of manufactured curls. I also think we’ve inspired people from other ethnicities to embrace their wavy or curly hair and not feel obligated to blow out or straighten their hair everyday👏🏽👍🏽

[@ayanajohnson2155]

Oh I hope so. That would be very encouraging

[@tmaposa]

Another youtuber named Mayowa experienced a lot of bullying and cruel remarks over her natural hair texture from the so called natural community.

[@FloweryPotatos]

I am LOVING the amount of black content creators that are supporting Lip Gloss and our truly natural hair! I will continue to like, comment, and share every video that involves black women supporting each other. Each day, the community of black women falling in love with themselves grows. THANK YOU! 🥰

[@butterflycorpse8704]

This makes me sad, how our hair, the hair that grows out of our head is still marginalized within our own communities.

[@dr.aliadixonnursepractitio6473]

If black women would stop supporting bi racial and Latina natural hair KZbin’s and IG pages (in my Cyn Gs voice) they could never take over but we do it to ourselves Some Black women idolize these women and want to look like them so a black man can want them and desire them..Trauma bond has caused this and us black women are the problems white women are not supporting their channels only black women

[@mynameispeaches]

i agree. Some of us are satisfied to stand behind ambiguous/light/bright women because it's all we've ever known and assume it's our rightful place. It may not even be a conscious thing. We don't even know what it looks like to compete and fight to be on top. We are too afraid to be accused of hating. Meanwhile, we are the only ones sacrificing our image to keep everyone else comfortable.

[@nataliekhanyola5669]

This!!

[@tottryship5608]

I agree, but the thing is curly hair is a Black thing it doesn't matter if loose or tight. It has always been. Curly hair is a product of our coiling genes. So unlike other ethnicities or races, we will always be associated with it.

[@butterflygirl01]

Yea and straight hair is the furthest they can get to looking less black or ✨black✨ to attract bm. I still think bw love themselves more then bm🤷🏽‍♀️ , but some of them have a hard time with their hair texture and black features, because they’re looking up to the beauty standard that BM created

[@butterflygirl01]

@@tottryship5608 yes black ppl have curly, kinky, and coily hair textures. Curly hair is uplifted over kinky and coily hair in the natural hair community and that’s the problem

[@happythredz]

i was just thinking abt this: i have a 3a blonde afro wig that a loooot of (non black) ppl would compliment and acknowledge me with. it was a really weird month of wearing it bc my natural is 4a/b that didn’t get that same desirability. i had to stop wearing it

[@_Alimm]

I have a similar longer, looser curled natural wig that looks very natural. I get favored and complimented up the ass. I'm talking non-stop doors held open, free things, people are sweet as hell. It messed with my head, like the minute I go out into the world without it I'm not remotely cared for anymore, not even a little bit.

[@patriciathabibliophile3127]

I have type 4a hair and I experience the same thing my curly hair got no compliments. When I wore my Zoe Saldana hair ( loose wavy hair) people ( mostly black people) would give me tons of compliments and they would treat me with more kindness and respect.

[@patriciathabibliophile3127]

I have type 4a hair and I experience the same thing my curly hair got no compliments. When I wore my Zoe Saldana hair ( loose wavy hair) people ( mostly black people) would give me tons of compliments and they would treat me with more kindness and respect.

[@floresamor4146]

I had the same experience! I had a 3a/3b lace front wig. People were coming out of the woodworks tripping over themselves to tell me how beautiful my hair was. But when I wear my natural 4c hair it's crickets I was shook to my core

[@BuffyNoir140]

@@floresamor4146 Wow! Is the silence from blacks? that is so sad.

[@gwenbby2]

Greta video, as always! When I noticed the girls were cutting and straightening their hair to make it look like silky baby hairs I knew we never really moved forward around our hair.

[@MONEYAINTATHANG100]

sick huh...

[@SoufyAsth]

I used to hate my tightly coiled 0 definition 4c hair while growing up. Although the Natural Hair community did not manage to make us love our hair, it definitely did manage to make me not to hate it anymore.

[@stayfly3000]

Hi Jouelzy! So on a macro level you're right on, but on a micro level, I think we gained major ground. I believe you have a point regarding the comodification of the movement by corporations and individuals who just wanted to make money; in the "good ol" US of A anything popular is gonna be exploited for the dollar bill. However, the number of women who now see wearing their hair the way it grows out of their scalp as a viable option, when in my era (80s-90s), a relaxer was the automatic go-to; I'm gonna count that as a win.

[@maroonhorizon1693]

Didn’t fail me. I think people should do what they want with their hair. But they should acknowledge why the prefer some styles over others. I love my hair. I did this for me and and other little girls who see my hair

[@gladysnqiwa9152]

Most definitely sis. We need to encourage more bw and girls to accept and love their natural hair because it boots ones self confidence.

[@lolasopinions8038]

One thing, Jouelzy has kept it consistent for over a decade.

[@MisaRedd]

We went from stopping perms to lacefronts with glue 💀in 2.5 seconds lol

[@AmbiLovesU_]

This video was spot on we didn’t get shyt from the natural hair movement. Women who I thought had the most beautiful thick curly hair were wishing they had a looser texture and to this day STILL. It’s a struggle for sure

[@tyoung3509]

Wow! Outside of watching KZbin, I’m not on social media. I’m 40 and natural. I did not know all of this was still happening. I knew too many of us was not embracing our natural hair when years ago we continued to tell some women “ you got good hair”. This makes me cringe. I honestly don’t care how other women wear their hair. Whatever makes them comfortable. I’m not sure what else to say. It’s saddening. There seems to be too much hate amongst ourselves, not to think about hate from the outside.

[@takfam07]

Basically every black American whose ancestors were American slaves, is "bi-racial" today. Not necessarily "50-50" bi-racial, but bi-racial in the sense that all black Americans have at least some percentage of European white (about 15% white blood on average). This bi-raciality, in its varying degrees, ensures a plethora of potential hair texture types among black women. And naturally, then, a perceived hierarchy of what's desirable has developed around this diversity. I find 4C-type hair fascinating. It is utterly unique in humanity, in that only sub-Saharan Africans and some (non-African) Austronesian peoples have it: Fijians, Papua New Guineans, Andamanese Islanders, etc. But apart from them, no other races have it. In the case of sub-Saharan blacks and their diaspora, EVERY single individual has kinky hair. Zero exceptions....unless they're heavily mixed with another race. That's how strong, natural and elemental 4C-type hair is. It was meant to be. And it was built to last. In fact, 4C-type hair is not only unique within humankind, it is also unique in the primate world (of which humans are a part). Look at every monkey and ape species known to man. Some of these non-human primate species are black-skinned, some are light-skinned. But NONE have 4C-type hair. Among all primates, only black humans have it. So perhaps 4C hair can be looked upon as a blessing and a gift. We should cherish it. Not hate it.

[@johnathonashota2664]

You're right but with the every sub saharan has 4c hair that isn't true. Somalis and Ethiopians can have curly hair. The majority They especially Somalis aren't mixed race. Pure cushitic

[@sodamnsexy16]

I was “natural” for a couple years before the natural hair movement on YT and I really got into it. Imagine my surprise when all them products didn’t make my hair curly😭. I didn’t know about your channel back then but I was living in delusion ESPECIALLY bc everyone who did a big chop had perfectly shiny ringlets.

[@severalpiece7105]

Having 4c, I used to be soo mad when my hair wouldn't get like the tutorials. 10 years later. I have a daughter and son. My daughter has 4b and my son has type 3. Don't matter what product I put in his hair...it's gonna look type 3 🤦🏿‍♀️. All them products were a SCAM !!!!!

[@Naturalbeautybee]

When will the day come when black women can focus on other things besides our hair?!😩 Come thru self acceptance and simple hair regimes. Tight tectures are a fact (leave out the value judments of good or bad) and should not be disposed of, beat into submission or covered up from insecurity. The oppression of tight hair came with snatched bald edges, broken damaged strands and alopecia. Hair is should never be this serious. Hoping we continue to evolve dismantling white supremacy and be free to exist confidently as we are.♡🖤 Great video!

[@dcet30]

I knew it was going to fail when the kinky coils that most of us have was labeled 3s and 4s and wavy, curly appeared to be ranked higher. The texturism was apparent from day one.

[@aj2thamaxx742]

Babygirl! It took us this long to speak on the co-opting of the natural hair community. The colorism and the texturism is still showing love. I am still eternally grateful for the sistas, who went through the uncomfortable process of bringing love and acceptance to many of us that embraced their 4-something hair texture for the first time 10 years ago. I know that the “preferencing” has sept through the community but my love for YOUR work is still here.

[@tonidaleyofficial]

The brands did you wrong because nothing you said was wrong and nothing has actually changed. Also side note, I love how many different styles you've rocked!

[@moalatheartist4329]

I was so frustrated with my fine natural 4c hair not looking thick and 3b that I cut it all off in 2018. I had been natural at that point since 2015 and hated my hair more than I ever did with relaxer because of the rhetoric surrounding it. And when it grew back after 7 months I felt it would only look good if it grew downwards. So I got locs. The praise towards my hair (especially from men) is a 180 from when I was a loose natural…. And that’s truly because of length and the fact that my 4c hair doesn’t look recognizably 4c anymore.

[@rellie_90]

“The day goes on…hold people accountable, drag people when you need to and move on!” A philosophy. 🥰

[@sierrasurreal]

The natural hair movement helped me tremendously. Most of the KZbinrs I followed did not promote products from “natural hair” companies. They used shea butter, olive oil, almond oil etc. At the time I think Miss Jessie’s was like the only brand in stores. Initially these KZbinrs were showing their routines and how to manipulate kinky hair without breaking it. KZbin was not the moneymaker it is now, back then. It was very much I’m just in my bathroom with a camera. I mean bad lighting no thumbnails. 😂 I’m so grateful for this because I was so insecure about my hair but I was tired of hiding it. I big chopped in 2009 and never went back. I guess the glory days always come to an end. 🤷🏽‍♀️

[@oct3087]

I opted out of the “natural” hair movement when biracial/looser texture haired girlies said their hair and curls were never in. Are you kidding me? In the black community, looser textured hair has always and will always rained supreme. It was almost a slap in the face to hair them say this and the comments that followed

[@k.c.5426]

FACTS!!💯💥💥

[@tropicaldisaster8135]

What I found interesting as a Caribbean person was that my 3c hair was praised by my black family (who still convinced my Indian mom to straighten it because it was 'easier to manage') but my Indian family thought it was messy and should be straightened. Some of us did struggle. Now I'm convinced we have no space on either side at this point when I used to think I could fit in somewhere lol. I too thought that straight hair was the pinnacle and the natural hair movement is what helped me stop damaging my hair while my 4c university friends helped me find the right products. This space helped me a lot but damn I'm seeing a lot of comments about people saying biracial people don't belong here and I realise I have no place in this space anymore.

[@itsbritt9155]

@@tropicaldisaster8135seek therapy.

[@wandeesthoughts]

Them prioritizing loose curly hair over kinky coily hair did us a disservice coz most black women have Type 4 hair

[@youjustgotburned3980]

No, you 4a,b,c girls support THEM and even including them in your movement is where you went wrong

[@Thoughtsbyme-ts4jz]

Oh really, I genuinely thought most of Americans had 3a-4a. I just saw so many of those girls (point made by Jouelzy). At home, in South Africa, 80% of us have 4C hair so its the norm so thankfully that’s mostly what we see when natural hair is advertised

[@LisePlansandJournals]

*Black* American women have mostly type 4 hair. Type three hair is a mixture of straight hair and kinky hair. Aka the women are *mixed* not fully black. That difference is key.

[@aviianna]

I have always felt that my natural hair styles were not complete unless my edges were laid. It wasn't until watching a Mayowa's World video that I even began to question that impulse. This year was the first time in my life that I have worn my natural hair as is without doing any laying of my edges, and it has honestly been so freeing

[@KarimahNineOh]

As someone who went natural back in the fotki/ nappturality forum days i am 12+ years in and STILL trying to figure out how to properly care for my hair. I loved the honesty of trying to figure out what "done" looks like for 4c hair.

[@JLJones-yk4eh]

I returned to natural in 2011 and I believe what made my journey successful was once I found the 2-3 youtubers who shared my hair type and texture I focused on them only. Admittedly, once I figured out what worked for me I kinda completely disconnected from the noise of the natural hair movement because of the natural nazis, product junkies, and the idolizing of the "perfect texture." We went from not having enough information about natural hair to dealing with gatekeepers and so-called hair gurus who made false claims that deterred so many from continuing their journey. It is so strange to me that I have been called "brave" because I don't wear wigs or weaves at all and most of the time the reason has to do with concern for what others may think. I also believe that some feel that I am audacious in being a dark skinned woman who never straightens her hair. Anything that you decide to do in life that goes against the majority you have to accept before beginning that others may not like it, but that's their problem not yours. So despite the outcome for many, I'm glad that there was a push for natural hair because I fully embrace everything that I was told at a young age wasn't acceptable--I wish that would come true one day for all of us.

[@chronicfatiguehermithiker3022]

Locs have been trending so I don’t see failure. Locs are the only thing that works on my unstyleable fragile 4c so I’m grateful. The black community is not the only one that’s programmed to European standards, it’s everyone; and everyone shows the self hate to some extent, but being furthest away from the European ideal means self hate is probably more intense with us. The self hate leads to the search for the product cure, so I think the product obsession has always been there, it just gets exploited by the money hungry. Black men seem to express their self hate by unleashing on black women; the only cure for that is self love and move on and out; calm, quiet peaceful living; fighting is unhealthy and it doesn’t work.

[@LisePlansandJournals]

ALL of this

[@E_MZ_]

Honestly, as someone with 4a hair the amount of hair tutorials I click on with someone claiming to be type 4 only to have 3b/c curls is astounding. Like y’all are just out here lying!

[@purpleunicorn5310]

True! They have 1 dry day and they are suddenly 4c. I'm 4a by the way too!

[@Cry4theSun]

Years ago back when I used to watch natural hair videos more often, I used to see this a lot!!! People thinking dry hair must automatically mean they’re 4C. But then they would wet it or apply lots of gel and you would see a 3C or 4A curl pattern! 4C isn’t just having dry hair, it’s an actual tight coil pattern to the hair.

[@m.s9146]

I have 2c to 3b hair and I’m shocked when I see people with my hair type trying to pass it as 4a. No dearie, that’s not fair. It’s hair you are born with and doesn’t come from a bottle, stop pretending!

[@katelinparks9536]

YES! I can barely find any that are actually 4a, other than naptural85.

[@bd10232003]

This reminds me of when Taren Guy was so huge on YT and women were fawning over her. She parlayed her online celebrity status (mainly due to her racially ambiguous look and loose curls) with events sponsored by hair companies and such. The vast majority of BW do not have those features or hair textures so it was crazy to me why she was so huge. But I wasn’t surprised. Meanwhile other YTers with 4C hair wasn’t nearly as huge. It’s like we BW didn’t want to face ourselves. I always wanted to see myself and so I gravitated to the natural ladies that I thought hair closely resembled mine, but I also spent lots of money on products trying to model whatever style they did on their hair, only to find out that I couldn’t do it. Hell I’m still trying to perfect a wash n go! 🤣 But I no longer flock to YT ladies for inspiration like before. I loved the natural events but I don’t really need them anymore. I know my hair now and I know what works for me. I think we are a main reason why this movement can be considered to be a failure. We just needed to love and appreciate the reflection looking back at us a little bit more.

[@theblackdaria_]

I'm from Alabama, and I moved to NYC pre-COVID and it was the first time I REALLY saw black women and black men embrace their natural selves. I had already been in my natural hair journey, but it was SO hard for me to love my natural hair, which, to me is a reflection of my natural self. I have a vivid memory of this beautiful woman on the train that changed it all for me. Her afro was HUGE and BEAUTIFUL. It was like seeing the Mona Lisa, not in a fetishized way but in a LIBERATING way. My idea of beauty continued to evolve. (I personally like the beauty standards in NY more than LA and the South because it's more natural. NY weather is a mess, who got time for a full face of makeup?!) Anywaysss. When I got back, I remember being like damn. Don't nobody look like me. Like, no one has an afro. And I never really got attention from men, but NOW?! dry. LMAOOO :( The truth is the girlies in the south love a wig. Sure, natural styles exist but very much so in a "slick back," make it neat, respectability politics type way. And it's SO exhausting. It's exhausting not being able to just be yo damn self... I related so much to Lip Gloss's statement because black women in their natural form are NOT attractive to black men (esp. in the SOUTH) and it's sad AF. The self-hate is real and I can wait until we as a community evolve from this sunken place.

[@kendramorancy4893]

My ex is from NYC ( we live in shallow ass south Florida ) and he would give me lectures about not wearing wigs and just letting my natural hair out😭 ngl he helped me love my natural state so much in that short time. I had a similar experience walking around Queens where everyone just looked gorgeously natural.

[@Mariah203]

Awww as a natural hair girl from Queens who wears her hair out every day, I love these comments ❤

[@sagittariusbeauty]

I'm in Alabama, and you are definitely correct. I rarely see women in afros down here, and most of the time I only see people with wigs or braids.

[@rachels2613]

I agree I noticed the same thing with more black women in NYC embracing their natural hair more. I’m from Alabama and moved to NYC pre-Covid as well.

[@stephaniebowser3564]

This is wonderful commentary and important! Self love is really the issue. Whatever we rock on our heads, from straight to 4c, we MUST learn to love our hair. True story. As long as I had a low opinion of my hair, my hair sucked! Once I started diy natural masks, my hair came to life. I have 4a/b hair, am brown skinned and I know, HEALTHY HAIR IS BEAUTIFUL, NO MATTER THE TEXTURE! Thanks again for this intelligent focus on us. 🟥🟧🟨🟩🟦🟪

[@janestreet2634]

I'm type 4A, 4B. I've been natural for 14 years. It's not for everyone. I still struggle with my hair. It's only manageable when I keep it wet and moisturized with products and oils and butters. It only failed those who were not in it 100% to begin with. Know thyself, and nothing else will matter after that. I don't care what no man says about my natural hair... nor any weave wearing woman, hiding her own natural hair texture, says about MY natural hair. I've been insulted by both men and women about my hair texture when it's dry... and it's still all good. I'm gonna be natural until I die with no baby hairs in sight 💯

[@chunk556]

You know I feel kind of weird because lowkey I have been watching you for that long. From the Smart Brown Girl and beyond and you truly have paved the way, at least for me, with learning and accepting your natural hair. Also a shout out to NAPP QUEEN.Yeah, don't let my profile pic fool you lol. Anyways I truly believe that the shift happened when we started to be fed the black girl luxury trope and how A LOT of the women in that movement did not showcase their natural hair. But before that there was this whole discussion on 'what hairstyle gets you treated the best?' how quickly we forget.

[@PatriciaSonia]

Loved this video. My natural hair journey went so much easier when I finally realized that I didn’t have curly hair and the goal wasn’t to make my hair curly. Liberation came and I withdrew from that natural hair community. Less products and accepting, loving and appreciating my hair as is.

[@melissajomama7815]

Don’t care about no damn movement. Laid off the creamy crack for 6yrs now & had to learn about my hair. I’m retired now and dye my natural hair too. 68y.o. here and loving my life & my hair. It’s MY movement.

[@erinsymone1645]

Title is everything.... I had to divest from this hair thing years ago. I wasn't getting closer to loving me and it turned into just another space where I was only seeing people who I could never hope to be, being held above me. It got old quick. I just stay in my own lane now.

[@so.many.obstacles]

I have a lot to say and a little time. I will say this, we can all find a privilege somewhere, if we move through the Visio diagram. I am dark skinned with full facial features, apple shaped body and 4c hair. I am not by majority standards considered to be beautiful. I do recognize that I get complimented on my clear smooth skin and my full thick hair. My hair grows fast and it grows long. I choose to cut it often because I’m not into long hair. That is a privilege or “advantage” over others in some way, because let’s be honest, there’s a competition happening whether we participate in it or not. In the competition someone has to win and someone has to lose. For any sort of supremacy to work, someone has to feel inferior. Oftentimes, it’s those that have “West African features and hair textures”. Whether or not you feel inferior, it’s those that are so-called superior’s duty to make you feel otherwise. We can use Lipgloss as an example of this. Henrietta used that moment to tear Lipgloss down about her looks, when she was discussing her hair. Because how dare Lipgloss feel beautiful and confident about her looks.

[@Indigolily80]

I can relate to the tight, fine 4C hair, dark skin and plus sized Apple shaped body. I too get compliments on having a full scalp of hair and smooth skin. My hair doesn't grow long. That's about it. I've always struggled with not feeling sexy.

[@Taylormade09]

The only good thing that came from this movement is the natural hair representation in commercials and some shows. I lived abroad in Japan for 6 years and was surprised to see racialized black women with their hair out on tv. It was nice to come home to that because it was almost not existent in years prior.

[@anitracottman7506]

Don’t allow texturism to control how you feel about yourself. Cultivate self love and wear your hair however you’d like. A movement may fail, or not - depending on who you ask. Where an individual stands on a matter is their own responsibility.

[@candacejulien5030]

I've noticed this evolution as well in certain natural hair online communities. Having super long hair has become an obsession to the point of ppl sharing information about hormone supplements. This horrified me and I left those spaces for good. I've since locked up my hair, and I actually think the locked natural hair spaces and communities are a lot healthier. There's no place for a European aesthetic or hair texturism in the natural locked hair community. The entite paradigm around hair is different, I think it's actually more aligned with our type if hair (i.e. African texture). So I'm thinking that is where the natural hair movement will ultimately find the most success.

[@AntoinetteD]

It was such a fail. As someone who was part of the "natural hair community" in NYC back in 2010-2013ish, and thoroughly enjoyed all the events, I see how it was mostly just product pushing and my kind of natural hair wasn't praised the same way that others with bigger, curlier hair was. My hair is still natural, but I cut my hair off when I had a baby in 2018 and couldn't be bothered anymore. Happy to be a baldie now lol.

[@KYCupcakes]

I have definitely had to go on a journey of liking my fuzzy, 4c hair. I appreciate it so much more. Although personally I chose to do more protective braid styles because it is just easier for me because of my mental health and not having the energy to maintain my natural hair every day

[@neeks2theworld]

Damn it’s been nearly 10 years since you left the natural hair “community”! Been watching you for over a decade!

[@Ebene313]

Lipglosssss is a young general in the movement. She really said "go drag" and I was surprised because I've just been over fighting people that aren't listening. I didnt realize they really toke our silence as weakness. The "angry black women" and the "strong black women" have just been trying to do their own thing and quietly exist but they really tried to drag Lipglossss and while we have a lot of bw who speak out, I dont think we have as much