Raising My Detailing Prices In 2025 - Top Star Auto Detailing

[@limitlessautodetail4534]

Glad to have watched this video, literally on the same boat with one of my long term clients that’s currently at $60 biweekly & man I dread going to do his vehicles, also when he skips two weeks sometimes makes my job even more time consuming. It’s tuff ripping the bandaid but hey we gotta grow!

[@topstardetailing]

Yeah man you gotta do it… either way you win whether they stay on or go!

[@callisautodetailing]

Some people we auto detailers have to eat and pay bills too. Not to mention supplies, as well. So when supplies and electricity and other stuff goes up, our prices have to go up too.

[@topstardetailing]

@@callisautodetailing 💯

[@mohammedmustapha2765]

Just watched ur video. I think u hve done the right decision n being super fair to ur customer. He shld be thankful to u for the last 18 mths for having a huge discount from u. Glad tht he decided to contd wth ur services. I wish u all the best for 2025.

[@topstardetailing]

@@mohammedmustapha2765 Thanks Mohammed! Happy New Year’s brother!

[@BrandonW23]

I always passed on the 3% because I wanted them to pay with check/cash. My second business was online booking only and credit card was the only way to pay so I just adjusted the prices up to cover it. I knew that If the invoice said their was a 3% charge and credit card was the only way to pay, I'd get complaints, so I just buried as an expense, just like supplies and equipment are expenses. Love your videos!

[@topstardetailing]

@@BrandonW23 that’s smart Brandon! That’s what I ended up doing as well… just raised all my pricing by 10% across the board for 2025 so I will cover the fees. Thanks for your input and support for the channel! Appreciate you brother 🤙🏽

[@kamikazefireball]

The guy was very polite but it's wild that a $30 increase would mean anything for a million dollars worth of cars especially when he's gotten 75% off for the past two years. I know people will say wELl hOw dO yoU tHinK hE gOt riCh but that's a dumb excuse, he needs to recognize the value of other people's work and time.

[@topstardetailing]

@@kamikazefireball Amen brother! Agree with you 💯

[@TouchstoneMPWD]

That's what I'm doing as well. Raising all my prices up. I was going over all my numbers my wife said I need to go up higher. As of now I have 70 Five ⭐s Google and nothing less than 5⭐s. Which is way more than the other detailers in my county. So hopefully my quality of work and my relationship with my regular clients they won't fall off. And new clients won't really know. But everyone knows that prices are going up all over so it's to be expected. However, Hourly and salary wages might not be going up depending where you work. I've been so busy that I never got my pricing together, so mine won't take affect till February 1st 😔.. this way all my clients will have a 30 day notice as well.

[@topstardetailing]

Yeah man I hear you. Gotta make sure we’re keeping up with inflation and staying profitable. Have a great Sunday and Happy New Year! Cheers

[@angelonyt7886]

What’s up Jeff ? Happy new years ! Thanks for another video

[@topstardetailing]

@@angelonyt7886 Happy New Years my friend! Cheers

[@bloatedtonydanza7798]

All of us have made these decisions in our life and business. I’m coming from a finance field and it has happened to me. That’s why profiling great customers is so valuable, bcs not every customer is good for one, it might be a better fit for another. Great vid

[@topstardetailing]

@@bloatedtonydanza7798 I agree with you 💯 my friend! Happy New Year! Cheers

[@VladLuxAutoDetails]

Thank you sir🫡 great content, as always, props to the interviewer for asking good questions, literally had a thought while watching and getting an answer immediately

[@topstardetailing]

@@VladLuxAutoDetails Thank You! One of the many reasons why I partner up with Reyes for my videos ;)

[@kirkwilson5900]

@VladLuxAutoDetails Reyes may be one of the most knowledgeable people in the industry. He's interviewed so so many detailers all with unique takes on tech and products. He's a great questions and scenario's asker!

[@brian_s3castro305]

first video i seen of you, legit learned allot as a new detailer.

[@topstardetailing]

@@brian_s3castro305 🤙🏽

[@angelonyt7886]

You should subscribe to him ! He makes very informative videos that have helped me out in my business

[@Brian-xn7ns]

Another great video Jeff! Your time is more valuable now with your workflow. I'm sure the client will be okay with the increase if he factors in your quality of work and customer service. If he's not, then that will open slots for more profitable details. Hope all is well and have a great day brother!

[@topstardetailing]

@@Brian-xn7ns Thanks Brian! I agree with you 💯 Happy New Years my friend! Cheers

[@JoshJecklinDetailing]

23 mins ago lets go!! Enjoy listening to your content. while I get my shop ready in the morning.

[@Pardeep-g7r]

What's up Josh, how's the shop?

[@topstardetailing]

Appreciate it Josh! Where’s your shop based out of?

[@Pardeep-g7r]

@@topstardetailing He's in Kamloops, BC, Canada.

[@DJJDSKREWED]

We just raised our prices too Inflation is costing us more to stay in business.

[@topstardetailing]

Have to in order to keep up with all the expenses and remain profitable.

[@marc122487]

Gotta stay profitable, you may lose a client or two but you will find clientele that will see the value in your prices…keep on working hard it’ll pay off

[@Raazel]

I respect him talking to his wife for sure.

[@topstardetailing]

@@Raazel 💯

[@Exomoon245]

Hey Jeff, you got to try Bilt Hamber Touchless snow foam, Obsessed Garage sells it in the US. As good as GSF but cheaper, youll be impressed. Thanks for another video from the UK 🙏

[@jhonatanmeza2710]

It’s cheaper but you need to use more product touchless is ph10.5 not for maintenance washes

[@topstardetailing]

Thanks for the tip! Happy New Year bro! Cheers

[@Exomoon245]

​@@jhonatanmeza2710that's true, good for prewash on a pretty dirty vehicle though

[@Exomoon245]

​@@topstardetailingHappy new year here's to more success in 2025

[@mazekop3928]

Hey Jeff. Give us a resumee about 2024. What was new to you as a person and as a business owner. How your Business has developed in comparison to 2023 and what the plans for 2025 are! Maybe you can manage to make this video before the year ends. It would be a good ending to your carreer progress and for the channel.

[@topstardetailing]

I like the idea… it won’t happen before the year ends, but maybe sometime over next couple months when we do another round of filming. Great suggestion! Happy New Year brother!

[@mazekop3928]

@ you could try filming yourself like the other 2 vids where you gave some advise couple months ago

[@mazekop3928]

Happy New year!

[@topstardetailing]

@ 👍🏼

[@jamesdawson9907]

I think we all have been there. Great video.

[@topstardetailing]

@@jamesdawson9907 Thanks James! Happy New Years brother! Cheers

[@ArthurMSoto]

I’ve been struggling to get people onto maintenance. Any advice? We do our best to be personal and love building relationships. We mention it in person and follow up just aren’t landing a good %.

[@topstardetailing]

@@ArthurMSoto in my experience it’s usually mostly the people with the higher end vehicles that are more interested in the maintenance packages. It also depends on what type of pricing you are offering for your maintenance package. I offer a 50% discount off my express full package so for cars instead of it being $220 it’s $110 as long as the vehicle is detailed by me on a monthly basis.

[@realjacknathan]

We charge card processing but give option for cash payment to avoid the card charge

[@topstardetailing]

That’s smart, I think I’m going to try that!

[@carlom9710]

I charge it to the client via adding the 3% on their bill total not separate. And they still tip!

[@brian_s3castro305]

im a newbie to this stuff but man its already been a year since i started, can i ask how to be more confident?

[@topstardetailing]

@@carlom9710 👍🏼

[@carlom9710]

@@brian_s3castro305 Just getting more reps in. The more experience you have the more confidence you gain. No way around it. You're doing great bro!

[@carlom9710]

@@brian_s3castro305 Just keep getting your reps in. The more experience you have, the more confidence you gain. No other way around it. Keep at it bro!

[@Romeoa-ou3jd]

Good morning again !

[@topstardetailing]

@@Romeoa-ou3jd Morning bro! 😎

[@johnschiesser144]

I know it sounds weird, but I hate being charged a processing fee when I use my credit card. It's the same with shipping charges. I always look for products that offer free shipping. With that in mind, I think people might respond better to a small price increase rather than be told there being penalized for using their credit card. Does that make sense?

[@chrisschulze8081]

I agree 100%…the fee seems petty, just go up a few dollars….

[@topstardetailing]

@@johnschiesser144 ok, but seems unfair to penalize customers that pay with cash… maybe offer them a slight discount for cash payments?

[@johnschiesser144]

Absolutely, offer a discount for cash payments.

[@topstardetailing]

@@johnschiesser144 👍🏼

[@RoamRoadless]

Keep us updated. Did he take the deal

[@topstardetailing]

Yes, he decided to continue service with the 50% price increase for 2025. It’s still somewhat under priced, but that adds up to almost 9k per year just off of 1 customer… if you have several of those type of clients which I do it’s pretty significant to your annual revenue

[@kirkwilson5900]

Good video, I've been through this a few times now too. I think you're still too low priced on the 4 car client, instead of still offering him a discount another idea would've been just push him to monthly and with your new rate. His monthly output still the same, your efforts cut in half.

[@topstardetailing]

@@kirkwilson5900 Thanks Kirk! With the price increase I can make it work… that’s about 9K per year from one client.

[@kirkwilson5900]

@topstardetailing yup I understand. I have many loyal clients who I rely on for their continued recurring washes. I know there are a handful that fully expect and understand price increases and then some clients that are harder to convince. I've done the same as you with some, adjusting my increases sorta like a sliding scale knowing how some will react. Bottom line is us as the business owners have to stay profitable with increasing costs of running the biz. So there's incentives to be more efficient while still being effective and keeping clients happy with services.

[@thewiseguy390]

It’s not the money, it’s the service. They dont see you as a person on his level, in his eyes you wash cars so he looks down on you.

[@topstardetailing]

Yeah unfortunately some wealthy people feel that way about people that are in home service type businesses… maids, landscapers, pool service, detailers… not everyone is like that though.

[@iancaudill3956]

I own a pest control business and we pay a lot in fees. This is the thing though. Card fees add friction to the selling process, nobody wants to pay a card fee. Just build it into your profit so you don't have to worry about it.

[@topstardetailing]

Yeah I hear ya, just feel like that kind of penalizes the people that pay with cash… maybe offer a slight discount for cash payments 🤔

[@iancaudill3956]

@@topstardetailing You could but I don't really want my clients to pay in cash. That means they have to be home at the time of service and I have to schedule my day around them. I'd prefer to have a card on file that runs when I'm done. More convenient for both parties and on to the next job. We'll do 10+ jobs in a day per tech though.

[@TheMobileDetailShop1296]

Yes we charge processing fees .your customers have a choice to make .a penny saved is a penny earned.

[@topstardetailing]

@@TheMobileDetailShop1296 I’m just curious how do you go about it? Do you advertise a specific price as a cash price and then say it’s an additional fee for credit cards?

[@johng753]

I’m raising my prices effective January 2025. I’ve found customers understand materials and labor are more expensive so prices need to increase. For this customer I would offer him a choice of once per month service at your new price and if he wants to maintain bi-monthly service that is his choice to make. If he switches to once per month that opens up time for a couple new clients at full price. Over a year that will mean a significant boost in sales. I don’t charge a separate fee for credit cards because I believe people don’t like extra fees! I do tell everyone that cash, check or Zelle is preferred.

[@kirkwilson5900]

@@johng753 agreed 👍

[@topstardetailing]

I agree with you, keep up the good work! 👍🏼

[@jonathanblaser3170]

Just increase your pricing by 6% to cover the 3% processing fee

[@topstardetailing]

@@jonathanblaser3170 Thanks Jonathan… I just increased my pricing by 10% so I’m good now ;)

[@TheOutdoorDetailer]

"It's just a few bucks" damn, that's an extra 240 bucks a month. I think the mistake was not raising it 10 bucks after 6 months, and another 10 after the year. Then at this point you would be at that 90 and the extra 10 bucks would have been no big deal at all. Also, skip adding the CC fees on top. If people are tipping you, that could lead to smaller tips. The feeling is that you're going to charge extra fees, im just going to tip less to make up for it. Do you charge a chemical fee on every job? No. It's part of the cost of doing business.

[@topstardetailing]

@@TheOutdoorDetailer appreciate your input…that makes sense. Happy New Years! Cheers

[@VavsAutoDetailing]

any Credit card charge i pass it along to the customer.

[@topstardetailing]

@@VavsAutoDetailing I ended up raising all my prices and just factoring it in to my cost

[@szymonkowalczyk5217]

I charge the customer 3% credit card. They can always pay cash or check without charge.

[@topstardetailing]

Hey Symon, Just curious…Does anyone ever give you any pushback on charging the fee? Or are they all pretty ok with it?

[@BigSmokeLV]

Where are you getting the price increase from? Are you having to pay more for supplies or is it just your personal expenses are increasing?

[@topstardetailing]

Some expenses… like insurance have gone up significantly in Vegas. I’ve built my brand to a point where I’m consistently booked out for over a week in advance with 20-30 cars a week… my prices are fair market value for the quality of work and level of customer service provided

[@BigSmokeLV]

@@topstardetailing Have you thought about expanding?

[@topstardetailing]

@yes, I will be in 2025

[@Luxe_express]

Clients need to understand that as Jeff's muscles grow, the more protein requirement increases, booking a jacked detailer is not sustainable at those old prices😂 jk

[@topstardetailing]

@@Luxe_express that’s friggin hysterical!!! 😂

[@buddhastl7120]

Even at the increased rate he is still getting a discount and if he were to look elsewhere he’d likely pay more than your increased rate for a similar level of service

[@topstardetailing]

@@buddhastl7120 I would have to agree with you on that! Happy New Years! Cheers

[@buddhastl7120]

@ Happy New Years!

[@digitalmartifelipe]

Like #2 ⚔️🏴‍☠️⚔️

[@topstardetailing]

🤙🏽

[@theoneandonly24]

For a guy who has owns all those nice cars, why would he need time to think about that price increase ?

[@topstardetailing]

He stayed on with service at the 50% price increase, believe he just wanted a little time to talk to his wife and think it through.

[@oscargenesin8152]

I eat the fee as a business owner. If customers pay cash they have to be present for the transaction. That’s inconvenient. Additionally, time and time again, it’s been proven that customers who pay with a credit card spend more with you. Ask yourself this, if each of your credit card customers were to pay you cash, how much do you save in fees vs not getting that money right away. Is that worth ~3% to you?

[@topstardetailing]

For me 99% of the time the customer is present to inspect the vehicle and make payment on completion of the service so that’s not really an issue. I will probably just eat the fee and write it off as an expense though

[@brianellison1424]

Bro, just raise to your current price. High likelihood it will be fine.

[@brianellison1424]

Also, no processing fees. Cc use will increase sales.

[@topstardetailing]

@@brianellison1424 I did ;)

[@topstardetailing]

@@brianellison1424 agreed 👍🏼

[@2atya]

No extra fees all is included in detail price nobody likes extra fees

[@topstardetailing]

@@2atya 👍🏼

[@Pardeep-g7r]

Another drop!

[@topstardetailing]

Yesssirrr 😎

[@chrisschulze8081]

Honestly…people hate the fee charge….I would rather pay a slight increase and not call it a CC fee…seems petty like charging a extra fee for gas…..I’m also a business owner for 38 years now, so I get the concern about the processing fees…..in my retail business probably 80% of my customers pay with a CC

[@topstardetailing]

@@chrisschulze8081 good point Chris… so then what… maybe raise the prices but offer a slight discount for cash payments?

[@universalask]

No more steriods 2025 okay 😅

[@topstardetailing]

Can’t quit something you don’t do 😝