Ralph Lauren: How I Built a Fashion Empire

Oct. 26 (Bloomberg) -- This episode of Game Changers spotlights the career of fashion designer Ralph Lauren. Explore his meteoric rise, his personal and professional set-backs, as well as his successes as an ambassador for America.
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Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.

[@TheWNK]

Ralph Lauren ad on a Ralph Lauren video. I'm proud of you, KZbin, finally figured out the advertising algorithm

[@davidsiler5505]

theWNK 👏🏻👏🏻👏🏻👏🏻👏🏻

[@Connexiss]

It's all about the brand identity. Figure out your target audience and your company values and go from there.

[@JOSEPHCHARLESCOLIN2024]

Agreed

[@leahnyb6878]

Hm my target audience ist human being.

[@createdbynemanja3431]

@@leahnyb6878 well, some make millions selling pets clothes so..

[@leahnyb6878]

@@createdbynemanja3431 Well who buys them?Not the pets...:-*

[@questionresearch8721]

Thanks. I'm figuring it out now.

[@emiliachidester3250]

Amazing this guy never even study design, he was a natural born talent.

[@ruzzelladrian907]

My late aunt gave me a Ralph Lauren plaid pattern long sleeve shirt when I was 3, I still have it to this day.

[@aavalestormiconicperformer]

Think about it. His line has been done many times before. A basic polo shirt that actual early polo players wore. He simply copied what the Anglo Saxon's are wearing and put his spin on it! The aristocracy way of dressing. You can go back 80 years and see those clothes at Harvard, Yale,Princeton.....nothing new yet just another way of doing it. Simplicity is the greatest idea that no one ever thought of!

[@overanalyzing]

King Dome you got it

[@aavalestormiconicperformer]

Thanks Zuriel!

[@ourculturemusic]

You're right! It's really not about inventing but about marketing

[@ms.chanandlerbong2548]

Yep... time and time again: less is more.

[@alexchan6303]

No one ever thought of? Minimalism is very popular! But I agree the greatest reason for its success was the branding. Akin to how Steve Jobs transformed Apple.

[@luticia]

What I love about this brand is that it's affordable for (almost) everyone. I buy lots of RL clothes. I buy it online when they are on sale. It's awesome. And then you get some coupons,too.

[@sahoboyable]

+luticia Tommy Hilfiger is better in my opinion

[@burneraccount8620]

+Equalz why?

[@nickparkin8527]

you have to be kidding

[@luticia]

nick parkin Who? Me?? And why?

[@nickparkin8527]

***** its expensive as fuck

[@elsafralves]

One of my favourite designers! Pure class!

[@madamhummingbird]

Mr. Lauren's story/brand is an inspiring tale of American dreams come to life. Well played, Mr. Lauren 👏🏻

[@Nero-ox5tw]

"At a time of simple ties Ralph offered something new....bright ties" man if only it were that simple today.

[@henooz]

Leonardo Datore it is, kind of. Make bright car tires for example, sounds stupid at first, like bright ties sounded at that time but it might come a big thing in the future.

[@henooz]

Somebody might say 30 years from ow ”man if it were that simple today, cmon colourful tires thats obvious”

[@gatesboy7645]

It’s actually waayyy more simple today, bro we got social media. As a marketer I was horrified thinking what Ralph had to go through on sales and marketing

[@absolutelyfab]

@@gatesboy7645 simpler, but over saturated. Less competition is easier, but it's a matter of perspective.

[@patrickobrien579]

Polo's big man line is off the hook I thank my lucky stars I finally have a designer that understands big man shapes and fits a genius and life saver I love him and he gave me back a degree of dignity

[@TheIsabellV]

Ralph Lauren is timeless

[@melissabecker1320]

One of my favorite designers, thank you Ralph Lauren.

[@jc6594]

Happy 80th Birthday Ralph Lauren

[@davidsiler5505]

When my dad was not in uniform, one of the things I remember him wearing were Ralph Lauren Polo Shirts.

[@A22DNAL]

After hearing how he designed...I don't think this level of advertising has ever been achieved by any other brand. Think about it...seeing the ads, the store windows, the way the garments were all brought together to give this entire lifestyle breath...literally the sole reason I buy RL. Every time I see the logo, touch the fabric, or see an in-store boutique, or standalone store, the feeling inside is immeasurable. It makes you feel like you're living the lifestyle! WOW.

[@teddymcfail4359]

Abercrombie & Fitch did a great job doing this in the mid 90s to early 2000s.

[@A22DNAL]

@@teddymcfail4359 Never😤on the level of RL! They achieved a level of success with it for teens, tweens, twins, and himbos but it never will ever be or feel like a lifestyle brand.

[@djshockafrica4330]

The glamour, the timeless elegance, I have fallen in love with Ralph Lauren

[@riasharma3927]

I love Ralph Lauren, he makes classy clothes.

[@CarmelaMiles]

"That's the kind of pressure that comes from the immigrants' arriving and thinking that they don't look right, that they are kind of funny-looking and maybe shorter than everyone else, and their clothes aren't expensive...That's why many of them began to sew, so they could imitate the patterns of the day. You were making yourself over. You were turning yourself into an American." -Frick Polykoff, in Malcolm Gladwell's "What the Dog Saw"

[@2pkjs1351]

One of the few classy brands left

[@nateburgess5136]

Brooks brothers, nautica, Tommy, etc.

[@Infa275]

Shoaib K Tommy Hilfiger is best

[@Rmon_34]

Don't forget Lacoste

[@jakecarris3451]

And of course the absolute best FRED PERRY

[@nnib]

Raf Simmons, Rick Owens

[@chantellchampange652]

I love Mr. Ralph Lauren he's a great desinger very admirable

[@asrarbanatladiescenter5567]

I love the world of Ralph Laurent, it is a timeless brand, a never ending magic, it is a reflection on how much beautiful a human mind can be!

[@tiffprendergast]

Asrar Banat Ladies Center Lauren

[@bibzy9246]

I really wanted to be a fashion designer, but I'm actually going to take an interior design course instead, and then in my own time I will start creating my own lines and just build a fashion business

[@patrykochmanski6156]

Hello Philipp Plein

[@hostelperr5501]

Wow me too

[@mizugirll]

Would love to hear hows it going in your adventures

[@videkrajnc]

How is it going?

[@riyas.3689]

Update us

[@arpitranka23]

These documentaries are soo educational, Thanks +bloomberg , Keep them coming!

[@nahtheotherjeremy]

"It ain't Ralph though!" - Kanye West

[@millmill4993]

Jeremy Craney **This time it is Ralph**

[@johnnyjaggernauth7398]

LEGENDARY FASHION ICON SUPERSTAR. BEAUTIFUL STORY. ONE OF MY ALL TIME FAVORITE BRANDS. DETAILED IN EVERYTHING. 👍🏽🏇

[@Musicfanatic777z]

64% of this video's views are from Kanye West.

[@henrygomez3652]

Lol true

[@171TITO]

lol

[@DaxDirty]

Kanye West's main source of inspiration is Ralph Lauren. smh

[@khuri93]

lol

[@ernestoh429]

JohnnyGuitar shut up dummy, if anything, Kanye has changed the street wear game for good

[@del4297]

Bloomberg: Thanks for this great video of Ralph Lauren.... I love his brand because you can afford and look lovely!!! he made it his business to do that for "everybody". Health and happiness for Ralph, family, friends and all of his customers. Cheers from New Orleans the city of jazz and the "cajun" food.

[@aavalestormiconicperformer]

The secret to making it is use simple ideas and make the clothing that most everyone would wear! Hence Tommy Hilfiger, Michael Kors etc.

[@milakletsky1510]

I disagree - Hilfiger after becoming a mass production and leaving the company had lost his charm, his zest as the company now is in the hands of investment barons. Ralph fortunately still keeps his elegance and uniqueness, let him not loose it on the stock market pleasing shareholders

[@mulliganstew72]

Mila Kletsky Exactly. And Tommy Hilfiger’s choice of fabrics leaves a lot to be desired. The cuts are all boxy and patterns are prairie-like. Michael Kors… His logo is blinding. His Skinny jeans fit well, I’ll give hm that...but that’s about it. I am from Long Island and Ralph...I grew up with Ralph. He knows what’s up.

[@elvirajameson3753]

Nobody likes Michael Kors except chavs & low level ho's. Tommy Hilfiger is tacky looking.

[@AT-fm1ck]

Thank you very much for sharing this video!! I was an employee of RL for 7 years and still love it. Now I am living in Toronto and I always visit Madison 887 when I go to NY.

[@stephanebelizaire3627]

Bravo and Well-done Mr R. Lauren for all these Works of Creation, Elegance and Beauty for Everyone on Earth !

[@fahmidkhan3857]

Great personality He is a super-brand by himself

[@vernefits1953]

Classic timeless fashion ! Awesome

[@MsAngelaLVann]

My favorite designer! Mr. Lauren has wonderfully mastered the art of style + wearability! Always a go to! “Merry Christmas, and Happy New Year!” Shalom! 🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁⭐️🎄🎁🎄⭐️🎄🎁

[@micheleniedermeyer8805]

I so enjoyed this video...and a peek into Ralph Lauren's Labor of his part of building a Fashion Empire! Thank YOU...

[@ttytty1234]

Polo logo is an ancient Persian sport which spread all over the world to England, Argentina etc

[@tristansauvageau3464]

Best fitting shirts I've ever worn. I love collecting the patterns/colours.

[@mem4340]

Omg "The Great Gatsby!!" I love it!!

[@UniqueFashion333]

So inspirational

[@randycox3232]

What a story! Thanks for posting! The quintessential American designer....

[@atc246]

Love Ralph Lauren clothes they fit perfectly on the curry lady. Love his designs.👍🏼😊

[@adeayo8751]

Ralph Lauren: "I wanted to be Batman!!"

[@seanjohn864]

Ralph Lauren is a genius

[@GregoryGuerrier]

great documentary

[@eannaashanti]

Watching this in 2019 🥳💛

[@ytwizzle]

Quality and style are second to none!

[@elijah1440]

Raulph lauren is a true American icon

[@dianaforsea8163]

I love his style.

[@Kingbynature]

Keep doing these Game Changers episodes!!!

[@andrealewis2483]

You are wonderful Ralf l I am so impress by everything you do I can only dream maybe one day your designs are out this world keep going

[@nickilovesdogs8137]

I am going to buy some Ralph Lauren clothes. They are gorgeous.

[@LaurenBasamot]

So interesting and inspiring !

[@hyungwonieee4795]

I both love architecture and fashion designing so i decided to go archi and the money i will earn will be my money to build my fashion brand oop but im only grade 7 so i gotta wait :(

[@PriyavratRathore]

I just love this brand's tees...true fan of this brand

[@shmunbun6604]

he is my real father . this is exactly how i feel about fashion

[@nikolaprzepiora5491]

I'm 14 and I ALWAYS wanted to be a fashion designer.

[@sadichowdhury1547]

Same bro, i am 15, and always think of elements of making authentic and distinct clothes. Also I make music, just saying.

[@nikolaprzepiora5491]

@@sadichowdhury1547 Awww thats really cool that you also make music I wanted to be a DJ when i was a kid but then was like nahh i just prefer to listen to it😂 lucky you though. What kind of music do you make? And what kind of clothing do you make? Do you like Avant garde?

[@madison-fq9mh]

one of my fav designers

[@Santafefashionweek]

Great documentary

[@avoncallin6154]

love his handbags

[@menaseven9093]

Nice story of Ralph Lauren the great American fashion designer.

[@Eric345]

I like wearing Ralph Lauren’s Polos. Because it signifies success.

[@maxmwegerano7400]

NC Styles What makes u think so, is it that tiny ass pony on yo shirt?

[@clintmcneil6576]

@@maxmwegerano7400 yes something about dat small pony it just suit my style and personality for yearsssssss RL FOREVER GEE

[@HornetCucumber]

Does Rachel green still work there?!

[@rabiabenchabane2545]

🤣🤣🤣

[@chrisprud7688]

Without question my favourite brand of clothing and aftershaves

[@storyindustrial]

I wonder of they can put any more ads in this video.

[@ValerieBrowncheers]

Loved this great man!

[@ownyourmasters7890]

My favorite brand for over 30 years, has been POLO. The quality, the name, the brand...

[@HH-hq2ih]

Hopefully I can build something like this one day 🙏🏻

[@peggylyons9885]

I've always loved him and his style.

[@jaydcruzdof6573]

I'm 14 yo and I wanna be a fashion designer, I love RL his my idol man

[@MrBUGS713]

Start working on your dreams today/right now, don't wait

[@alllllll1]

don't share your ideas, don't trust anyone. Do you

[@elviscedenoworldtv3989]

Jay D'Cruz DOF say less! I am a fashion designer I’m launching my designer clothing brand in spring 2018 ! Follow me On Instagram @elviscedenoworld DM me lets talk let’s get to know each other. Maybe you can work along with me!

[@justdebby5088]

Alexandre I love that ... sooo true... do u because alot of ppl may steal your idea or discourage you

[@victorjaimes7852]

Jay D'Cruz DOF you can do whatever you want as long as you never give up

[@RC-ku8pr]

I Love the name Ralph Lauren....so much class....

[@chrisanderson4966]

The greatest of all time

[@britondarius9444]

On my way to hope to make it ❤️ Fashion

[@brittneyyoung1882]

You can do it!

[@GRINDETHIKSMIXTAPESHOW]

yo a lot famous ppl from the bronx

[@maxxitee4761]

That’s right ...CLASSIC TIMELESS FASHION... that’s why I love that 🐎

[@creativeartbyluvensky]

Wonderful story 🤩

[@grindsmarter9984]

Timeless

[@Hypatia4242]

Wow, they really glossed over brand controversy at 21:50 quickly and avoided saying anything else potentially negative about the company. Bloomberg can't manage critical thinking about their game changers?

[@bethebest1866]

Hypatia4242 I noticed that too, I wonder why?

[@TheDeathsentence123]

What is the name of the instrumental music at minute 24?

[@YRidersEnt]

That was awesome!

[@SnaptowelsNetConnect]

This man has always inspired me to go further

[@maureenspencer2510]

Amazing beautiful family

[@cedricmayfield7058]

My entire closet is really made up of his clothes from shoes,shirts,pants, to even jackets. I live a RL lifestyle.

[@justdebby5088]

chocolate bleu lol

[@TheBiggest7]

Issa classic 💯

[@THEMOCU]

Pure class

[@revabarrett5596]

Brilliant

[@ThrillingPursuits]

Whoever did that stock trend animation around 19:55 is like just amazing!! Kudos...

[@questionresearch8721]

Ralph has a head full of hair which made look very youthful.

[@sheilaallen2146]

My favorite designer

[@user-rb4gq2rx8n]

Truly inspirational ❤️

[@coelhocointech9841]

My favorite brand

[@random8314]

6:48 That is so sad, may he rest in peace

[@boi1996]

i love buying his polo shirts

[@derblae52]

Anyone who finds this inspirational or interesting please read Michael Gross's"Genuine Authentic". The video sparingly touches on issues and aspects that are more fully addressed in the book.It is an unauthorized biography after M.Lauren denied co-operation. The Audrey Hepburn at the CFDA awards was sad.Reminds me of Halle Berry and Adrian Brody at the Oscars.Read the book.

[@SuperMrmahendra]

The greatest ever: Ralph Lauren ❤

[@evimlck4579]

Ahhh, THIS is the one with the gorgeous hand-knitted sweaters!!!! (from years ago, of course, but memorable; just forgot who designed them)

[@angelgirgis6917]

You are THE MAN!!!

[@Lucasvanmeurs]

Rachel Green made this company

[@GlobalAssignmentHelpAustralia]

Great video.

[@emeraldstream]

Well done

[@Kareem_akeem]

Nice looking fashion design

[@stevecarry6016]

I've always been a fan. And I do wear his clothes.

[@anzooagnes7077]

my favourite designer