How to Run a Fashion Business with Alexa Chung | S2, E1 | Future of Fashion | British Vogue

Alexa Chung, our fashion bloodhound, is back investigating the ins and outs of the fashion industry in the second series of Vogue’s on-going documentary, the Future of Fashion. This time exploring things from a more business angle, she took the Vogue team to her adopted home city of New York and hit the trail to answer all your questions submitted via the Vogue social media channels. In the first episode, live today, she talks boundary-pushing retail with Opening Ceremony’s Carol Lim and Humberto Leon, and savvy merchandising with Joseph Altuzarra and his CEO Karis Durmer. Subscribe to British Vogue►► po.st/Subscribe...
Series 2 Episodes:
Episode 1: bit.ly/AlexaSer...
Episode 2: bit.ly/AlexaSer...
Episode 3: bit.ly/AlexaSer...
Click Here For Series 1: po.st/TheFuture...
Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology.
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ABOUT BRITISH VOGUE
British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture.
How To Run Fashion Business With Alexa Chung | Series 2 - EP.1 | Future of Fashion | British Vogue
/ vogue

[@internetcitizen6029]

Please Vogue, make these series never stop.

[@internetcitizen6029]

+La Mode Operandi Seriously though Vogue....Keep Alexa, keep the series. Everything about this is so good!

[@mariadrametenos3873]

YES YES YES PLS!!!!!!!!!! KEEP IT GOING!!

[@achrisdesign]

Yes agreed, Alexa is an amazing interviewer.

[@jjoshnip]

I am living for these videos!

[@astylereel]

This is such an enriching series. High school should focus heavily on introducing industries to students just like this so young people know how to start careers that they love.

[@amyjohnston3993]

+A S T Y L E R E E L by Shannon Kylí totally agree

[@katebennett5338]

+A S T Y L E R E E L by Shannon Kylí I totally agree! It would be great if schools opened up different career paths to young students and get them ready for what they want to do.

[@NoteAndroid]

+A S T Y L E R E E L by Shannon Kylí Yes and high school kids can be found at F.I.T. in NYC, just Google it or see link www.fitnyc.edu/precollege/high-school-programs/

[@styleartisan5713]

+A S T Y L E R E E L by Shannon Kylí Exactly!!!

[@JD-zw5os]

I couldn’t agree with you more. However, speaking about here in the UK there are many obstacles to doing so, a major one being funding for state schools.

[@victoriag.9524]

I love how 'back in the day' you could work for a retail company and you could move up and get recruited into corporate which leads to other job opportunities. Now, all I hear people say is "it's about who you know". SOME companies don't seem to value their long time employees like that anymore. Just speaking from experience.

[@starylize]

yeah...it sucks :/

[@esikazemese]

Way too many people EVERYWHERE... :/

[@RanjiRamesh]

Loving this series. British Vogue is killing it with the insane quality of KZbin content.

[@anitasseo]

+RanjiRamesh YOU ARE SO RIGHT! Vogue [and especially Anna Wintour] has been a huge if not THE hugest promoter of FUR in fashion. That´s literally killing, my dear. And, let me tell you, dying by your genitals electrocuted... it´s not nice, cute and fashionable, at all... Don´t you think?

[@anddogsaregonnabark]

+Aneeta TV That's so irrelevant. You can still love Fashion (Vogue) and not support Fur or Leather

[@anitasseo]

Giselle M Vogue is one of the main sponsors and promoters of the Fur Industry. If you buy and consume the "concept" Vogue (magazine, videos, websites etc), you promote the industry that promotes Animal Industry for Fashion. Meaning: you feed and, therefore, give the power to an enterprise that does something VERY wrong. In other words: 1+1=2. :) See? You can learn something new everyday. You´re welcome.

[@claudiavalinotti6069]

i just really really love Alexa Chung

[@niihjulienne6353]

There could have been no better host for this programme. Her sense of humour lightens the mood. She is a mood.

[@southsides]

yo i really like how opening ceremony has normal/average looking people working for them. not saying that in a bad way but shopping in a store with attractive staff is intimidating haha i can't be the only one

[@Valentina_Salas18]

+Geoffery Matautia I feel your pain :P

[@vivelafandom]

+Geoffery Matautia you know whose staff im intimidated by? mac cosmetics...lol...some of them look like they are going to participate in a drag show after work

[@vishalkalia]

couldn't agree more. Normal people doing extraordinary hard work, Inspiring

[@pebbswrld8334]

vivelafandom deadd!😂😂

[@sophiepark7514]

I lowkey feel like in the future I will attribute this video as being the thing that was the turning point for my career and aspirations, thankyou British Vogue!

[@dammyishie]

I hope you're there now or almost there.

[@esikazemese]

@@dammyishie I was wondering the same thing!!!

[@hebaabdalla9654]

I love that British vogue is actually listening to the people and providing more of these incredible doco's!! Long live alexaaa

[@shaniblack9697]

I totally get the kid clothes creep thing. Whenever I see normal shoes in baby form I feel like crying at how adorable they are

[@mrcstrash]

this series is everything

[@SeageSpeaks]

I didn't even know I cared about any of this stuff before I saw Alexa Chung in the first series and got hooked. How is she so amazing as a human being? I find myself trying to figure out ways to incorporate what shes learning into my future career.

[@dbwhab4150]

exactly! just found it to day and it's, y'know, exactly the thing I need right now and there's Alexa and it just couldn't be more amazing!!

[@fernandalemos1826]

Hi Alexa , Dont know how to start this but, your series were much more than the tip of the iceberg for me. Watching every episode, I realized how much I loved and could really succeed in fashion, although there is an entire pre-trial, from people around me, about it. "When are you going to earn proper money ? " hahahaah .... So , I quit my chemical engineering school in the third year and decided to attend an advertising and marketing graduation. It was not easy but extremely enjoyable and sense of freedom was beyond everything I could imagine ! And so, I also realized that I would love to specialize in fashion marketing .💡 Alexa , I trust you so much, i have no idea how you and Vogue has helped me a lot in this jouney. Thank you so much!! Today, I can only ask you what advice would you give me to follow the fashion industry and which courses would be extremely useful and the most required for this path? Thank you for everything Alexa and Vogue ! Kisses from a Brazilian FOFER . 😊✨

[@laur280]

Well done for deciding to do what you love! I hope your dreams of succeeding in the industry come true, I'm sure it will! :)

[@KryscyRose]

Fernanda Lemos how are you doinh right now? i wanna how your doing and did you regret stopping chemical engineering?

[@sofiadg3933]

this is so inspiring, like really. I don't live in NYC or London, so I would LOVE to see how people around the world get to be in the fashion industry.

[@bbsc551]

As a current fashion college student, this future of fashion series has been super informative and i can't be more appreciative. Thank you British Vogue + Alexa :). Side note: I want to know more about the whole process of how designers and creative directors create their collections from sketches to runway! Xx

[@lizzie4791]

Stacy what’s it like being a fashion student college? I’m interested in fashion and all that and would like to know more about it from someone that’s into it. Thanks

[@alexasunshine83]

SO HAPPY THIS IS BACK OMG

[@PrincessaAnastasiya]

I'm so happy I discovered this, it's exactly what I've been looking for. I'd love to see this series delve even more into the nuances of running a fashion business, so each video peels back more layers. That would be really special and provide even greater value

[@sarad.660]

omg i can't with alexa's style, i love this series, and i would like to see a day with alexa chung because for me, she is so inspiring.

[@nelekrayl1162]

+MsThinBlack isn't she?!

[@seanko5454]

videos like these are so helpful, i'm a high school student looking at careers in the industry and this was so amazing.

[@brynlee8186]

Hi, I realize this comment is very late and you may not even see this, but when I saw that you commented this 4 years ago, I realized you must have decide by now what you want to do. So what did you decide to go to school for/have a career in? And do you enjoy what you chose?

[@xsthetic7239]

I also am curious what you ended up do8ng 5 years later.

[@Dimasstywan]

this documentaries gave me an idea to start my own brand, no matter how bad it's going to be, i will learn and work hard from my mistakes !

[@mamzellecorine]

Alexa Chung is my favorite! She is so authentic! I love it!

[@hannahnomme9217]

I love how this series shows that fashion is not pretentious - I think people are intimidated by the industry but this successfully conveys how it is accessible if you work hard and are honest in whatever role you pursue, just like all businesses really...?! When is the next part going to be posted??

[@amyjohnston3993]

please put something like this in the magazine it would be a dream, like something exclusive to the series.

[@xIsadutch]

I enjoy watching Alexa Chung so incredibly much! Everything is shot gorgeous, and the editing is preciously. I love this so much

[@indiahunnikin7117]

I wanna be a fashion ceo. inspired

[@ashhleyz]

Alexa is such an awesome host!! So many hosts are shit and annoying and fake, but alexa seems so genuine and nice to everyone she talks to.

[@logan9650]

OMG I loved how she was trying the american accent

[@nelekrayl1162]

this is the best! I hope this series never stops

[@sadivisn]

I can't thank you enough for filming this series and making the fashion industry seem that much more accessible. I have a degree in Translation and I'm studying an MA in Marketing and e-Commerce with the intention of getting into this industry. Now I feel I can actually make it. The series is truly inspiring and motivating, even if some videos don't necessarily deal with what I want to do in the future, I always learn something from them. Again, a huge thank you to the Vogue team and Alexa!

[@orangefruit12]

in the business world, having connections is one of THE most important things you should acquire. Sometimes, even your skills or attitude wont matter as long as you've got a good background, its sad, but true.... But i really admire those who didnt come from a well-off background yet they still succeed in the business world.

[@MyTeenLifeLoLTV]

Thank you so much for continuing this awesome series!! love from Indonesia♡

[@anitasseo]

+MyTeenLifeLoLTV animals have no rights in Indonesia whatsoever

[@MyTeenLifeLoLTV]

+Aneeta TV I'm guessing you're one of those PETA obsessed freaks who has nothing to do but to spread hate -_- I don't know if you're too ignorant about Indonesia or just plain dumb. Have you seen Leonardo DiCaprio's instagram?! He recently visited Indonesia, more specifically Sumatera in which he took several photos at our renowned orang utans and elephant sanctuary reserve. And no, the animals are not in the zoo, they are in the wild. You're just fooled with all these propaganda that your western media have shown you. WE HAVE PLENTY OF ANIMAL PROTECTION ORGANIZATION AND I'M SO SICK OF YOU "ANIMAL LOVERS" THINK YOU'RE BETTER THAN ANYONE ELSE JUST BECAUSE YOU LOVE THAT CULT ORGANIZATION WHO PREFERS TAKING CARE OF ANTS THAN HELPING STARVING HUMANS. I'm a fashion lover, but I love animals too, however I do not fucking spreading all these stupid hate comments, forcing people to go with your lifestyle and all that. This is why you people have a bad rep in the society, so please before you critizise anyone, take a look at yourself first. Now if you please get the fuck out of this comment section because you're just making a fool of yourself.

[@dianachamomile]

Love how approachable opening ceremony is! Their interview process is pretty neat ☺️ So inspiring!! Also, Alexa's American accent was the cherry on top haha

[@michibuchinger]

Brilliant!

[@Naarmmmm]

Thank you Alexa and British Vogue for these awesome series! It's one of the best series I've ever watched. Period.

[@DilyaLondon]

I just love Alexa's sense of humor :D Amazing series! Thanks, British Vogue!

[@trishplusmama]

opening ceremony is the chillest store without all the snobbery omg love it

[@devanshi2193]

So inspiring. Specially seeing business people entering the creative field. As someone who studied accounts and law and wants to get into a creative field, this is great to see.

[@alinakolomiichenko814]

Love it. It would be great to know about social media and how it influences fashion industry.

[@feliciasa]

+Alina Kolomiichenko Been waiting on one about social media!

[@godivachocolate47]

+Alina Kolomiichenko agreed!!!

[@nicolealexis8527]

my favorite person in my favorite city! i love seeing how alexa moves through new york. i've lived here for years but its a place of endless discovery. so awesome.

[@Ardianax]

i learn so much from this series even if i'm not in a fashion industry!!!!! AND ALEXA IS JUZZZ THE PERFECT ONE TO DO THIS

[@surrealbeauty4520]

This video is waaaayy ahead of its time

[@priscilafaz]

I'm so hooked with Alexa's Chung Vlog! I thought I didn't care about fashion, but I've seen now 3 on a row, she introduce you so well and so simple and cool =)

[@arl0296]

so content with the entire episode.. coming from medical background and having a great interest in fashion world is kinda two worlds pointing different direction but this has been an ultimate inspiration for us who is seeking a way to the fashion ..

[@rebeccaschmitt360]

amazing! i'm studying economics as well and it's nice to hear people talk about their experience, because it can be hard sometimes if you don't know exactly what your job is going to be about. This gave a very good overview on the possibilities there are in the fashion industry or like in a process of creating in general. Seeing this inspires me and other people to study hard so you have all the opportunities in the end. sorry for my bad english, greetings from Germany!

[@alessandrasian9598]

Can't wait to watch the rest of Series 2. ^-^

[@songarinsk]

I particularly loved this episode. as someone who is passionate about Fashion but instead has a Masters in science, this was very much enlightening and encouraging. thank you British Vogue!

[@estrelaconfusa]

THANK YOU this series is so helpful and entertainning

[@mel77750]

I am so elated you guys have expand on Business in Fashion!!!! I actually want to go to NYC and study International Fashion merchandising and marketing. I am deciding whether to be a fashion forcaster or a fashion merchandiser for a brand you guys.You have help me narrow down my options.

[@milliedyson5747]

having just been accepted to study fashion communication and businesses at uni this series is amazing showing me the areas i enjoy and showing me what areas i can work within without having to make a dress. i really love these series. i would like to know what businesses think of interests and whats the best way to go about it x

[@officiallydenni]

Congratulations!! Thats a huge accomplishment🎉 I feel exactly the same way about these videos🎥✨

[@songarinsk]

also I wanna work for Opening Ceremony based on the type of questions they ask in the interviews. haha

[@mariadrametenos3873]

This makes me so so happy! I don't talk to many people about my serious views on Fashion and when I do they laugh! BUT THIS! This makes me realizes why I love fashion so much and need to be apart of it! THANK U VOUGE THANK YOU ALEXA!!💗💗💗

[@marianamejia6697]

i feel so inspired every time i watch any of the episodes of this series!!! please never stop!!!!

[@paulaaquino5847]

ugh Alexa will always be the coolest fashion girl out there with such personality 💞💞💞

[@sashakhan8701]

Really loving this series! This episode was my particular favourite after having started a blog myself and I really adore Leandra's attitude and the general way she comes across, she just seems so genuine and funny! xx

[@marineb6835]

This series is truly amazing! I was already quite happy with the first season because it opens up a world that is still quite closed and secretive. However, I found it too focused on 'the usual jobs' that we know in fashion such as creative directors, stylists and editors. I want to work in fashion since I was 12 years old and but I know that design is not for me. This first episode gave me so much hope to the possibilities and variety of jobs that I can aspire to. Plus, Alexa is a great host: charming, funny and she takes count of what the audience wants to learn about. Can't wait for the next episode! :)

[@r.c9047]

Loved this and love Alexas energy and bubbliness! Could you do a video that digs deeper into the different creative jobs in fashion business?

[@MariaMaria-oc8sn]

Thank you so much for helping! It’s everything for me now, and it’s so amazing to understand who you want to be in your entire life

[@gaiacona_]

It’s incredible how I can listen Alexa for hours and hours

[@AgeofMinimalism]

This series is just the best! I really enjoy all the insights and of course Alexa's way of presenting these x

[@backoflies]

These series are awesome. I'm learning so much with them. And Alexa is a plus, she's amazing.

[@shannellegache3944]

Loving this content. There needs to be more job awareness among the youth of what is available in this industry, and many others.

[@Daria-fl2js]

I'm already in love with this

[@MariekeMarou08]

I would love to know more about jobs in PR and visual merchandising. This series is amazing and incredably inspiring. And Alexa is a total babe

[@saraawamleh2065]

Love the series!!!!!! You guys inspire me to Love designing fashion clothes even more! This is a great series please keep doing videos!

[@Lisa-qt7pw]

Thanks for making this second part of the series. Very inspiring and eye-opening!!

[@burner5673]

Truly amazing series. Alexa Chung has a superb vibe

[@statictrey]

I love how its a real world demonstration

[@shaunmc013]

His designs are amazing - casual but stylish and chic..

[@josieallen1020]

Alexa is just so cool

[@missymarmitey]

Really appreciate the comment that you were actively trying to find female CEOs to speak to :)

[@AliceRed]

Alexa Chung is my favourite person, she makes this series so special.

[@stephaniejohansson1938]

Love!! So helpful and interesting !!!! Please keep doing these series!!

[@officiallydenni]

This series is AMAZING!! Mich needed as I launch my fashion platform! And embrace my new career✨ Loved you since the beginning of time Ms. Alexa💗

[@Pippi-rippi]

This is spectacular. Thank you so much for these! The insight is great and something most of us need x

[@dajuancao9058]

Luv Alexa! Luv the longer videos comparing to the last series.

[@jenclay1819]

So thankful for this series and how much it has contributed to me figuring out that I want to (and can) work in the fashion industry.

[@sanjurayan4938]

Alexa is just delightful

[@willemijnalma8096]

Alexa, I think you are so good in presenting and I love your episodes. My interests in the fashion industry are increasing. Thank you, you inspire me. Keep continuing making the video's!

[@chantelledavies9125]

These series make me feel so happy and inspired. I would like to see a photoshoot in action or maybe Alexa interviewing some fashion photographers to see what inspires them in shoot, how they work etc

[@cbrownes]

The brands, people and - of course - Alexa are perfect for this story. This serie always gives me a boost when I am studying! I still hope that someone who studied anthropology comes along to tell me more about her/his career :). Maybe someone in the comment section?

[@sanahadad9877]

THESE ARE SO USEFULLL THANK YOU ALEXA

[@eviebarnes1368]

This is so exciting! So good to watch because it gives so much insight to what the fashion industry is like! xx Alexa you are absolutely adorable!

[@auliawcksn]

this really inspires me alot, thanks british vogue & alexa chung!

[@lifeisapartysodance]

Give me that white fluffy coat! Ugh I need.So glad that this series is back! It's great :)

[@xLouiseMair]

Thank you so much Alexa Chung and British Vogue for this series!! So insightful and exciting to watch!!

[@basicreinis]

Finally a series that answer relevant and really helpful questions

[@ItsJessLouisex]

Alexa's fashion videos are my absolute favourite.

[@argyalaila9558]

like seriously, i really2222 love this series. thank you. thank you so much.

[@ChristinaChanel]

Please do an episode on sustainable fashion! Something that definitely needs to be talked about more.

[@JASMINEBEHERAPGP-Batch]

We need another fresh season of episodes soon!

[@nohemiemawaka]

love these series!! && I love Alexa's personality!!! Why am i discovering this so late? PS. Vogue the video quality is on another level!!!

[@amumenthaler]

Hello from Perú! Wonderful series and just amazing content from British Vogue. I would love to add my 2 cents and ask if this lovely series, could also cover how international brands enter US & European markets. Perhaps a focus on Trade Shows, getting in touch with buyers for wholesale, online international sale, etc. It is very difficult to take your products into other markets, but from personal experience (having a brand in South America), taking it to another market is not only a good idea but a MUST to be able to live off of this. Final note, Alexa is such a wonderful girl to guide people through this industry; the people behind the videos (director, camera people, editors, post production, and lots more) are just brilliant and UK Vogue + the online team of UK Vogue who manage to read all these comments and create amazing content are the sh*it. Nailed it UK VOGUE.

[@lamiaskender7050]

JUST... THANK YOU FOR THIS BRITISH VOGUE!!!!!!

[@nessrineabid4464]

Great series!! I would love to hear stories from backoffices; from the employees themselves ! keep it up Alexa

[@TessaHollySparkle]

I mentioned this series in my last favourites video, so much love, so glad it's back! x

[@jasmienlanghendries5765]

This series and definitely this episode has been euphoric for me, as an economics student with art in my heart !! Thanks you British Vogue #FOF

[@sharonku8710]

i love opening ceremony!!!!! wish there will be more videos about it

[@twergz]

omg she sounds like an entirely different person with her american and british accents

[@melb2212]

These videos are honestly amazing

[@RoseeElla]

Thank you so much! This series is giving me so much more confidence. I love business and financing but aspire to work in fashion field.

[@amieaviwell]

This is brilliant! Thank you for sharing!!!