Ranking Every Watch Brand 2024 (I think this is quite fair?)

[@BrittPearceWatches]

Before you are mean in the comments please remember: you are dealing with a person in a denim jumpsuit. There is clearly a taste level problem.

[@MrShane-tm2db]

Spit my coffee out on this one. Now I have to clean my keyboard. 🤣

[@31hallite]

Panerai should be higher

[@BobbyDazzler888]

You missed Roger Dubuis. Knights of the round table, mirco rotor chronographs, quad tourbillons, geneva sealed carbon fiber watches.

[@BobbyDazzler888]

@@31hallitepanerai dont know how to evolve and move forward. So much potential and they release ultra rare $100,000 divers snd leave the rest of the line in the gutter. Needs new vision.

[@LeftyFox2]

@@31hallite I usually agree with this sentiment being a PAM00915 owner and if it was 2019 I would 100% agree, but taking hacking seconds off the P.9010 movement and open casebacks off of many of their models is disappointing. But the stuff they were doing before 2020 from 2010-2019 was phenomenal like carbotech, new in-house movements, BMG-Tech, keeping “Marina” text on the Luminor base models, and the 1940s radiomir case.

[@popezosimusthethird269]

Imagine, just IMAGINE being Blancpain. You're celebrating a milestone birthday for your most important model and you do such a terrible job of promoting it that the Watch Mom won't even put you in the OFFICIAL tier list of the year. Grim stuff.

[@Graham-rc1cp]

If you’re putting Panerai in Cubitus due to a “lack of evolution”, you may as well put Rolex there as well, same basic designs for 70 years…

[@tiagobrandao6588]

very true. they literally just got blingier

[@Sumerdini]

Rolex 👎

[@alialghoul9459]

I agree with you

[@Kenzabukuro]

@@tiagobrandao6588 Now Rolex makes watches for rappers

[@DANNY35870]

Completely agree.

[@darrenc5563]

I’m convinced Rolex has infiltrated the KZbinrs world. How are they even top tier. The whole catalog is based on OP and Submariner. Every release is just a new dial and bezel color. It’s like saying AP belongs in the holy trinity of watchmaking, oh…

[@fj7509]

What a boring and uninteresting comment. A Daytona, Explorer 1, Submariner, are all completely different watches. Don't hate the king just because you're jealous!!!

[@notdaven3198]

i think it's bcs they want to be on the good side of their AD and get invited to watches and wonders

[@darrenc5563]

@@fj7509 Do you attack every person on the internet that doesn't align with your preference? It says a lot about your character. Hope you'll be a better individual to the world surrounding you.

[@alastairwatchman7934]

Britt: 'Let me explain my choices' Also Britt: 'Rolex, I'm not explaining that one' 😂😂😂

[@44Magpie]

If you're ranking watch brands poorly due to the AD shopping experience then why put Rolex up so high? Obviously you haven't been to a Rolex AD in the past few years! They hire salespeople with long noses so they can look down at you when you walk into their shop.

[@nicon.1335]

It´s been obvious for quite some time that she is not as independent as she claims to be.

[@floydstewart2956]

Yep I was a bit surprised to see Rolex rated so high. I like the watches for sure, but I’d never even grace their ADs with my time these days. Such an awful buyers experience. Completely other end of the spectrum but for the same reason I refused to buy a moon swatch. Awful buyers experience… no thanks.

[@watchpapi]

Because we’ve never had a bad experience at our Rolex ADs. Where’s ALS was terrible.

[@watchpapi]

@@nicon.1335🤣🤣 what’s that supposed to mean??

[@YRob-s4y]

​@@watchpapiyeah probably because you have many Rolex... and probably people with history in ALS are also treated differently. But that's exactly the issue and that's why many people disapprove Rolex AD behavior

[@thepanos]

Glashutte is seriously under-appreciated. They deserve to be so much higher.

[@qchang09]

It was surprising (and refreshing) that Glashutte was rated the same tier as Lange, considering they are loosely similar in design language (IMO) yet Lange is on another price level entirely. I love Glashutte, and Lange is way too out of my price range.

[@TestChannelWow-bh7ys]

@@thepanos if they were underrated they wouldn’t resell for half-price

[@quarters-eye8922]

@@TestChannelWow-bh7ys How about your entire incoherent sentence.

[@quarters-eye8922]

@@TestChannelWow-bh7ys None of what you said makes sense.

[@quarters-eye8922]

Testchannelwow: You have the mental capacity of a three year old. Here’s some good advice. Grow up.

[@diecastcars7676]

Oris missing from a Britt Pearce tier list😥

[@haythamayad7308]

Oris all time long

[@mizotune1706]

Too many real deal brands missing.

[@magnushatzidimitriou9544]

Baume & Mercier?

[@ofautomotive]

Also Mido & Frederique Constant

[@angadsandhu669]

Carl F bucherer

[@BiPol4rBear]

No Mido, Rado, Edox, Glycine, Citizen, Oris, Maurice L., GP, BP, Ulysses N., B&M, FC, Junghans... Not a really representative chart 😢

[@ianforber]

Including all those would make for a looooong video!

[@jermaine4353]

@ianforber That’s a fair point. But why include niche brands like Bell & Ross, Czapek, MB&F as well as Bremont but leave out heavyweights like Casio, Citizen & Oris? It is a very odd decision……

[@BiPol4rBear]

@ianforber That's the concept. Ok some historic top tier watch brands, but many could be replaced by brands that many enthusiasts choose and use every day. Who really cares about Richard Mille? Come on...

[@ianforber]

I do enjoy an opportunity to slag off Richard Mille and Hublot though! Oris and Casio should’ve featured but I wouldn’t exclude the higher end brands, not least so more casual viewers can understand that the likes of Patek are having a “bad hair day”.

[@jdmeaney413]

I’m a TAG lover because everyone I grew up around with had TAGs and I really believe they’ve turned a new page with the Carrera

[@johnnoteast7857]

Great list... where is Casio?😃

[@ashwinsh]

ikr! Casio IS supposed to be there at any cost!

[@BrianNovak-gk5rb]

I agree. VERY surprised.

[@matthewgibbs6705]

@@BrianNovak-gk5rb yes casio should be be on any watch list

[@tobecomezero]

Rolex at the very top? I guess that denim jumpsuit really is a good indicator of poor taste.

[@jamesblonde2271]

Bleedin IWC higher than Lange! Mind you even I've heard they hate their customers

[@DanielSheridan-c7e]

If JLC is lacking anything, it certainly isn't "soul." They do a great job with their activations and exhibits, engaging sales staff, customization options, and a collection of pieces that range from the attainable to the insane. All of this, added to their heritage and that special feeling you get wearing a Reverso when everyone else at the restaurant has a Rolex on, for me, adds up to a lot of soul. Additionally, I've only ever had the most amazing experience in any Richemont boutique I've walked into-Vacheron, JLC, Panerai, IWC, Cartier, Lange-all superb. Omega is friendly but staffed by salespeople as opposed to knowledgeable ambassadors, and Rolex are just... the absolute worst.

[@Alexgvigo]

They need to make their Polaris smaller. 41 and 42mm is too big . My opinion

[@mjvjr4139]

I love JLC. I have been a collector for 25 years and I have paired down my collection to include just a few brands. I do not claim to know any more than the next person but I can tell you my experience has led me too JLC, VC, ALC, Omega and Rolex in that order. Reverso, off shore, Lange 1, speedy and sub ... covers all my watch needs. All are top tier IMHO

[@dddka]

the price jack over the past couple of years doesn't help

[@mjvjr4139]

*overseas

[@stirado]

As I watched your video, an idea came to mind: This might be the video I could share with people, when they are beginning their watch journey. It was close, but it didn't make the cut. It might be worth it sharing why. Whenever I start exploring a new --for me-- activity or hobby, I try to identify the point of diminishing returns. This helps me get started in the new activity (or hobby), while trying to avoid spending my money on something that is too cheap, but bad quality; or too expensive for the money. To give you some examples. A microphone to record audio at home? A Sennheiser e835. An audio interface to go with that? A Focusrite Scarlett Solo. A headphone? A Sennheiser HD600. A camera for photos and video? A Sony Alpha 6100. Leather shoes? Thurdayboots. Sure, you could buy something cheaper, or more expensive, but these items were --for me-- a great starting point. If I see that the new activity/hobby is here to stay, I might buy a Sennheiser MKH 50 microphone, or a Sony Alpha 7R V camera, or KOIO leather sneakers, or TLB Mallorca leather shoes. All these are higher-price options that, while more expensive and better quality, are still not the highest price/quality, because of the point of diminishing returns. Sure, if you want luxury items, that's another story. For context, I am writting from Guaymas, Sonora, Mexico. In my little micro-cosmos, most people I interact with use a smart watch (Apple, or other brand). People who do wear traditional watches, use some of the brands you mentioned --like Seiko or Tissot-- but also, many other brands you did not mention in your Tier List video. If in your video you had mentioned these other brands (which people in my area are familiar with), I would have bookmarked it, in order to share it. I think your video could have helped many new commers identify that "point of diminishing returns" (read Tissot, Seiko, Hamilton). It would have been a way to help them make better use of their money, when purchasing their first watch. These are the brands you did not mention, that people in my little microcosmos speak about: Citizen, Timex, Bulova, Orient, Casio (G-Shock). A brand I had never heard of, but many people here buy: Fossil (probably not worth mentioning --too localized). So that's my comment, for what is worth. I decided to take the time to sit down and write, because I've been meaning to leave a note to tell you that I do enjoy you silly jokes and no, I won't unsubscribe. When I got into cameras, KZbin flooded my feed with male-dominated channels. Same story when I got into audio. Funny enough, after getting a pair to Thursday Boots low-top tobacco leather sneakers, my wife started to shop around for some boots. She searched KZbin for the Rebel model and found nothing! We need more female KZbin channels for cameras; for audio; for reviewing female Thursday Boots; for watches; for everything. Thank you for what you do. I'm a fan.

[@VladimirTrujilloOG]

After having all kind of wristwatches, basically my conclusion is: Seiko and Casio. cheap or expensive, they are the best in terms of quality, movements and circuits.

[@johnturnerjr7221]

This list is insane, but, interesting insight into Britt's mind.

[@watchpapi]

😂😂😂

[@Enriadero]

I seriously need to spend less time staring at my phone

[@BrittPearceWatches]

LOL. If you've found your way to my channel - yes - yes you do

[@sduos-ws6ov]

So, there is Czapek and MB&F watches, but no Baume & Mercier. No Oris. Strange.

[@zachkramer1770]

you knock ALS for their boutique experience and just ignore Rolexes? wow

[@watchpapi]

Because our Rolex AD (bare in mind they’re an AD, not Rolex themselves) experience has been like night and day with our appalling A Lange & Sonne boutique (so run by the brand itself unlike Rolex ADs) experience.

[@Dazulolwarrior]

You should - Visit a Lange boutique - deal with servicing You'll know Rolex will be far superior than ALS in terms of customer service

[@watchpapi]

@@Dazulolwarrior absolutely 👍🏽

[@TestChannelWow-bh7ys]

Rolex boutiques are great and the staff are very friendly in my experience, even if availability is rough

[@ottokonrad6260]

@@watchpapi that's kind of you all and I'm sure they appreciate you for it. And I get it, it's Britt's personal ranking. But Britt, consider if you shouldn't be taking in the larger experience of the watch community into account when ranking this brand, given the severity of the issues.

[@fightROSHANfight]

I am curious where will you place Oris and citizen?

[@drnick40]

Cartier is a fantastic brand. Even Patek made a homage to the Santos (the Cubitus).

[@NCSheriff7]

💤💤💤🥱

[@uncles2000]

Look who is sporting her Canadian Tuxedo.

[@geirwickstrm9162]

Very positive. I think I would have placed a few brands one step down, but I really appreciate your opinion.

[@WatchsNBoots]

I genuinely love Breitling, but this year has been quite disappointing, with their designs not being particularly appealing..

[@bindoctrinated3147]

Cubitus is now a category, love it!

[@BrittPearceWatches]

LOL I couldn't help myself ;)

[@jsusna1972]

I think it was formerly Hublot.

[@yoshi_rod]

Britt we are suffering without your feelings about Bulova and Citizen (well both are kind the same)

[@dukes70]

Putting Panerai in Cubitas because they don’t change their design and it’s too big for YOU (they make as small as 38mm! What do you want a 31mm?) would be like downgrading Nomos because their lugs are too long!! lol 🤦‍♂️🤦‍♂️😂😂😂😂

[@watchpapi]

🤣🤣🤣🤣

[@taroutak]

IMO the best tier list, maybe I just completely match your vibe for watches, but I agree completely for the perfect category. Each of the top brands have such amazing wrist presence and the combination of the watches and bracelets are perfectenschlage.

[@ma-r1k]

You gotta be kidding on IWC ....

[@wristopia4101]

I went in for the first time recently and there was just nothing that did it for me.

[@oscarthomasfifa4871]

Since when has IWC become this overrated, every single watch is boring or insanely overpriced or both

[@wristopia4101]

Maybe money has changed hands 😂 It's Christmas with a new mouth to feed! 😂😉

[@martijnhendriks6659]

IWC above Patek

[@DBW211]

Your sense of humor and playful presentation is ‘Gold’

[@cosmodoc]

If you take customer service into consideration, Rolex should be in a lower category than Lange, as Lange definitely are more haute horology!

[@Chris-9567kc]

Hi Britt, I am a native German and the word PERFEKTENSCHLAGE I have never heard before. You have created a new word! The word WUNDERBAR sounds very sexy to me when you said it. Thank you. Greetings from Bavaria, Chris.

[@octvius9448]

It's from The Office US

[@chihoivanchin5157]

I wouldn't place rolex anywhere higher than mid this year, based on the fact they didn't produce any good pieces in 2024. Their customer service has always been meh, plus this year not progressive so they don't deserve any higher than mid IMO 😅

[@BrittPearceWatches]

Completely fair!

[@TestChannelWow-bh7ys]

@@chihoivanchin5157 The pieces they put out this year were awesome

[@joser6640]

Just got a neo vintage pasha de Cartier, I love it!

[@visiondecalee-o4f]

You lost me at Tudor = wunderbar so I jumped straight to the end. I shouldn't have!

[@nkonig1]

Geez I am one classy guy! I’ve got 2 Perfektenschlage’s and 1 Wunderbar! Letting the side down I’ve got 1 Mid inbound due to ordering my first ever Swatch yesterday!

[@BrittPearceWatches]

Bahaha! Don't worry! I've got 4 mid's hahaha AND I'm not classy at all ;)

[@hawkeye454]

My GS SGBA083 has an incredible bracelet but I concede it could be even better. Love your videos!

[@Dazulolwarrior]

I am so happy IWC is finally getting recognised

[@BrittPearceWatches]

You know, it was the Eternal Calendar that really slapped me in the face with IWC

[@Dazulolwarrior]

​​@@BrittPearceWatches It's the new colourful Portugiesers that signalled for me that IWC IS SO BACK BABY

[@sadaka201]

For what? For being overprice for what they offer.

[@Dazulolwarrior]

​@@sadaka201 for exposing people with garbage taste like you 🎉

[@sadaka201]

​@@Dazulolwarrior Tell me what my taste is? Greetings from the heart of the swiss watch industry.

[@j_mitch_85]

Differing tastes in watches always make for the best watch nerd conversations so this is fun! For example, I'd rank Panerai higher simply because of their unique history but of course, that's my taste :)

[@marklongley6360]

Nice work Britt, and you've got more views than the return of the 3 Amigos video released around the same time. My only comment would be your rating of IWC is..... interesting! 😆

[@underachievingwatchcollect1878]

I’ll bet Invicta is happy that they didn’t make the list.😂

[@scottmorrison147]

The 1953 has kept them off those lists.

[@Madmanmarque]

I've had two experiences at A Lange & Sohne and both were great! Rolex on the other hand... doing you a favor for getting on their list.

[@BrittPearceWatches]

Our experiences are so different! Maybe it's just where I was shopping?! (It was in Germany where I had my really bad experiences!)

[@Madmanmarque]

@@BrittPearceWatchesIt was in Las Vegas both times about a year apart. They were very respectful and showed me anything I requested. It probably didn't hurt I was wearing a GO SeaQ Pano the first time and a JLC Moon Phase Calendar in pink gold the second. I love your channel and your take on the industry!

[@emhezmfe]

I don't get Longines Wunderbar and Breitling Mid. I think Breitling is a step or two above Longines. Also, I'd put C Ward at Pretty Good. Definitely wouldn't put Cartier at the top, never cared for them.

[@BrittPearceWatches]

Bahaha this is the thing! It's all so subjective! You'd put Cartier lower, and Breitling higher! It's just a silly, completely biased and so nonsensical list ;) No ones would ever be the same.

[@emhezmfe]

@@BrittPearceWatches haha, you're hardly tasteless! Enjoy your videos

[@lonewolfemcquade8133]

Breitling is definitely above Longines. The finishing on Breitling watches are excellent and their watches are just soo solid and I love the fact Breitling remains independent

[@lachlandupuis2824]

I’m not normally critical or make comments on KZbin videos however I’ve seen a lot of the responses to people critiquing the Rolex placement and I have to say I disagree. No matter how bad you’re experience was and I don’t doubt that, to say it’s “worse than any Rolex story you’ve heard” or mocking people complaining about being laughed out of buying a Daytona does not present well. Merely asking for a watch they sell and being laughed at is ridiculous, especially when they have not done enough in recent years to wow. I don’t disagree with the Lange placement from your experience however if that’s how you rate Lange then you must also take Rolex out, whether or not YOUVE personally had a bad experience or not (probably doesn’t hurt to have multiple Rolex’s might I add)

[@carlossanta8446]

You miss, at least, two brands , Citizen and Casio. Citizen for what they’re doing, some models are amazing and the ecodrive movments are very good, and Casio because…….well is Casio, come on!!

[@rafaelalodio5116]

Citizen is amazing to be honest.

[@GyudonDream]

Listen to This Watch, That Watch

[@planettudor]

I don't listen to a besserwisser like him

[@sts265]

Love the videos move nomos up! Their finishing and design uniqueness at the price point is unparalleled

[@juanluisbordes76]

Thanks!

[@tommy_0811]

The problem with Seiko is they are forcing the date window on their watches with that ugly window between 4 and 5 hr markers, or they putting a small hr marker lume on the 3hr marker forcing sometimes the minute marker removed.

[@BrittPearceWatches]

Completely fair!

[@MrShane-tm2db]

From my understanding, they have to do that now for the newer ISO certification standards though. Only other option would be to leave the date off.

[@tommy_0811]

@@MrShane-tm2db Yup, that's better in my opinion without the date. So many watches without the date and they are beautiful that's why I don't understand why seiko is forcing it.

[@briansandberg4627]

The only exception that I feel strongly about is Rolex in the “Perfektenschlage” category. Some of their recent designs have been…um…a bit rough (cough, cough…yellow gold). If you’re going to include shopping experience too (I think that’s fair), then you have to lower Rolex for the availability issues at ADs in my opinion. Full disclosure, I could never afford a Rolex anyway. I’d love to see a ranking of more affordable brands (sub $2500 perhaps). Curious how the Swatch value brands stack up, Certina, Mido, etc. I love your content! Wishing you and your family a joyous holiday season and a healthy 2025!

[@RunawayYe]

I'd say they're all the same tier basically. Certina, Mido, Hamilton, Tissot, you could more or less think of them as different product lines in the same company. They do differentiate enough to be able to make a nice Swatch collection, my picks for that would be (the older) Certina DS Podium Automatic, Mido Multifort Patrimony, Hamilton Khaki King and Tissot Le Locle.

[@Graham-rc1cp]

Rolex “designs”? Apart from sticking the crown on the opposite side on one watch, they’ve been churning out pretty much the same stuff for decades, their idea of a “new” watch is changing the bezel colour 😂

[@K1Freddie]

I'm biased but my GS Sport GMT is my favourite 😁

[@fawaz8192]

First of all , you have very appealing presence and energy . Keep it up . Second, I strongly agree on Christopher ward , IWC and Tudor . Their collections keep getting better by the year. The CW moon glow blew my mind … all of these names are great value for money!

[@kahsings]

Couldn’t agree more re: IWC. Cheers Britt. Merry Xmas.

[@mikegreig3338]

Czapek beneath CW, I’m wearing a trident so love CW, but the 12 is a complete rip off of the Antartique…

[@nightstalker824]

You hit the nail on the head with Breitling. One of my all time fav brands. My watch budget never exceeds $6k. I’ll always pick Breitling over Tudor any day. Tudor is the same watch design recycled over and over, and yet people go ape-shit over them. That, said if I had $10k to spend on a watch, I’m definitely picking Zenith/Rolex over Breitling.

[@nadiakent4082]

My only complaint is that you still rate some companies high on the list even though they make watches that are too large to wear. Why does a failure to produce a wearable size watch gets a pass but a failure in style or any other criteria does not?

[@gpapa31]

So hyped you put IWC at the top. They are killing it recently and have stepped up their game. If they keep the prices reasonable they should be competing easily with Rolex and Omega. Note: I hope you review the Big Pilot 43 one day.

[@octvius9448]

No Citizen, Oris and Casio (and/or) G-shock. :( would love to know your thoughts there

[@raymondlenaghan3320]

You’ve done a mighty job there Britt. I’d have Maurice Lacroix in there as well as Farer. But happy with your list for sure. 👏🏽

[@ollik8192]

Great listing. I agree with you with on more than half of your rankings. I would have ranked JLC and GO higher, I think. My next watch is a Sinn 903 St II.

[@bassomatic72]

Yeah, it's interesting you put Seiko over Tag. Complete tool brand over a luxury, or at lest a semi luxury brand. That said, I love where you put Christopher Ward. 100% agree on Breitling. Great video, and fun to watch!

[@SteelYoG1rl]

WOOOOWWWWW YOU CAN'T RANK WATCHES BASED ON F1 AFFILIATIONS 😂

[@Pouckie90]

Yes you can ! Why would a luxury watch brand sponsor one of the worst teams in F1, Alpine? I'm not talking about performance (but most of the year, they where among the very worst), but the way the team is managed, the lack of funds, the lack of vision, ... Linking your brand to that level of mismanagement is just wrong. I'm not a big fan of the Tudor RB2 sponsorship either, btw... P.s. I got the joke too late, but I stand by my comment!

[@Not_Mark_Twain]

Are we rating product catalog? Service? 2024 offerings? Reputation? Value? Design innovation? IWC (mid company with a good 2024) shares top-ranking with Rolex (great company with meh 2024)? AP has a crap catalog, crap service, crap value, and a crap 2024 but one perfektenschlage (?) watch. CW has a great catalog, OK service, great value, a great 2024, and maybe 1-2 innovative watches. I think it would be better to score companies 0-9 on multiple dimensions, sum and sort.

[@watchpapi]

Yes.

[@rangersmith4652]

Britt, you tier list gets my view because I like your approach. The rest of the high-end watch channels rarely get my time. OK, I'm exposing myself to being called a _poor_ by saying this, but the only brands listed here that I own are Seiko and Tissot, and the only ones that have any real appeal to me are Longines (which I am planning as a present to myself for my upcoming 65th birthday), Tudor (for my 70th), and Omega (if I reach 75). For me, and for probably thousands of people who consume watch collecting content on KZbin, top-tier has to be populated by watches that real people who don't have essentially endless money can buy without seriously damaging their financial future. Most of my watches are Orient or Citizen, and I own a handful of "homage" brands. There's no way I could ever justify spending several thousand on a watch when there are so many great-looking watches that can be had for under $500 US any day of the week. I realize acknowledgement and exclusivity appeal to many people, but for me it's all about wearing a watch I like. Nobody I care about pays any attention to the watch I'm wearing anyway.

[@RogerMillerInVA]

Britt, you are BRILLIANT. I agree with every word.

[@gregmcdaniel132]

Where was Timex in this Hullabaloo? I am pretty sure that their "Easy Reader" puts them into the Upper Echelon of watch designs. Also, do these other brands "take a licking and keep on ticking?"

[@nyr413]

I had an amazing experience at the Lange boutique in Vegas told them we were just looking they gave us drinks showed us videos full tour history of the company, great people there

[@truper232424]

Love Cartier. They are top top top.

[@ShanghaiGoat]

Panerai's giant sizes are what do it for me! Your unyielding obsession with Rolex doesn't.

[@vemanavijaygopal8037]

Great Video! I was expecting the watches to be ranked based on 2024 releases. There's too many brands, so that would have taken forever I guess. I still enjoyed this though!

[@ExtraSqueaky]

Nah, Richard Mille is just like Swatch, only much, much more expensive.

[@MrCparlak]

I recently bought a Zenith Defy Skyliner with El Primero movement. There is nothing not to love it. It is perfecto🙂

[@TheBlindSkwerl]

Moser's decision to sponsor Alpine F1 was partly a personal one. The Meylans' father drove Alpines. 2 bumps up ^^

[@sluggingbread]

Great list! My first video on your channel.

[@astrostl]

My biggest disagreement is somehow Seiko. Wunderbar IMO. They just do what they do and do it fantastically.

[@andrewyoung5126]

You criticize Lange for their customer experience then put Rolex at the top! Save Rolex for flexers, not watch enthusiasts ;-)

[@octvius9448]

she has a good relationship with her AD i believe

[@davidben3408]

You forgot Girard Perregaux as well!

[@csanadbarczy9153]

Czapek is wunderbar! Rolex is Mid to Cubitus! And Baguette needs a new design team if they wanna survive. Longines is awesome! Fun take on watches, fun video!

[@jorgsofi]

Britt, you left out both Casio and Citizen, two of the bestselling, most innovative, most value-packed watch brands (Citizen has the world’s most exact autonomous movement.). Yet, you included indies making few watches for few people. On average, Grand Seiko watch cases are only 1mm thicker than Rolex, due to movements like the Spring Drive, which require more space. A tradeoff many will happily accept, preferring innovation to stagnation. Meanwhile, Grand Seiko quartz watches are significantly thinner than anything Rolex offers.

[@BrittPearceWatches]

^_^ you got me there!

[@Graham-rc1cp]

Rolex as the top tier? You marked ALS down for the customer experience at boutiques, yet put Rolex, the brand with arguably the worst buying experience, for let’s face it are fairly average watches, at the top of the tree? Really? 🙄

[@louislaw85]

The ranking is so inconsistent. Do you consider the brands heritage or just the performance this year. Cos you're ranking patek based on heritage and breitling based on this year's releases. Also, Christopher ward has no place being so high up.

[@uncles2000]

Have fun with it. It’s not personal 😂

[@Alan_Mac]

Pretty fair except Rolex is too high and GO is too low.

[@hikintrailsndrinkinales]

I have a Nomos and I completely agree with your ranking system. I have a Sinn watch too and I broke it within 4 days of getting it 😭. That’s why I have a Mühle Glashütte SAR RT to be my “tank watch” that can take a beating …and keep on ticking. I think you should add Mühle to next year’s ranking. They do have some stunning designs 🤩.

[@Doggo-frencton]

My own tier list is definitely a bit different from yours but I definitely share a love for IWC! Put Rolex in the “mid” tier and Breguet in “wunderbar” our tier lists would line up pretty decent!

[@BrittPearceWatches]

Completely fair!

[@Lena-qk7qq]

Chopard getting the recognition it deserves❤

[@jackdaniels8030]

Honestly, it is really impressive how you nailed brands up to Longines so far. You are the first one to get them all right for me. Yes AP is too monotonous, yes I also heard these stories about A lange (there is a HUGE A Lange collector in a forum called „uhrforum“ in Germany and you SIMPLY can’t imagined how they treated a customer who must have spent millions on their watches and should be considered THE biggest fan (he even bought camera equipment specifically to take adequate close up shots of their movements and he got the private phone number and talks from time to time with the A. Lange CEO, his username is of course A. lange), yes you got it spot on with IWC (so underrated by most!). I will continue with the video now 🤓. Edit: Rolex should be lower but I will ignore that position because fangirl is fangirl 😂 Edit 2: GS should be higher! Yes, I ignored them too much too, yes I thought the same about their bracelets and their designs but the you have to try them out a 2nd time. And appreciate their handwork, their meticulous work on dials, packaging, polishing, movement quality and you will understand why the GS community is so unforgiving. Everybody who ranks GS too low just didn’t understand the brand yet similar to IWC right now (which you already ranked higher). Edit 3: yes JLC and conglomerates is kind of a problem sometimes. I think you see it with Omega, JLC, the whole LVMH group etc. They make good stuff but often lack the hype factor (while Omega is kind of an exception for me because they still make one of the coolest watches on the market, biggest critique point as you mentioned is thickness and the AT micro adjustment which is simply terrible …) Edit 4: BREITLING MID! Nah this is definitely a huge miss! Their catalog is amazing and yes I would spend 10k alone on their Titanium Chronomat which is awesome. From Navi to chronomat to SOH their modes are so unique and cool. Miss here! Edit 5: why Chopard so high?! Edit 6: saves yourself with Cartier (which one I am wearing right now). Because Hublot also gets too much hate. I also jumped on the hate train but once I visited their boutique the first time in Florida Miami I was amazed. They are more for their visual appearance but Hublot also does much with looking into new materials and got a crazy taste in design. Hublot is too much bullied.

[@dalotheman1]

Perfect assessment of Tudor. I’m a huge fan and overweighted on Tudor but bullseye on your evaluation. Lotsa upside potential there with dial color and new model releases. 😊

[@IbexIronworks]

Fun video Britt! Heads up on VC, i just spoke to the AD last week, still an 18-24 wait with deposit for a blue overseas date.

[@watchpapi]

Just buy one grey then, they’re at or under retail.

[@VinodImandi]

How could you forget the iconic “Frederique Constant”.. Renowned for blending classic designs with innovative watchmaking, it’s a brand that embodies sophistication and precision riteee…

[@irfanmakki4105]

She doesn't even know about FC in all likelihood. Her watch knowledge starts and ends with following popular trends on the internet and ends with Rolex is king. Lol

[@blueridgeocean]

11:00 so far i think your mid category is so far perfect. I'd probably put Tissot down there though.

[@Barckis]

Breitling... I think Breitling got the best watches on the market for 10K. Toptime, Navitimer, Premier. Soo good! I would go for the 43mm Navitimer with copper dial. ❤️

[@pieterjacobs6617]

How would you rate Girard-Perregaux?

[@AlexanderB.]

German speaker here...the way you say A. Lange & Söhne is OK but "Perfektenschlage" does not really make sense 🤷🏻‍♂️ Speaking of not making sense, you devalue ALS for the shopping experience but not Rolex? 🤔 Edit: I can very well see myself carrying hypothetical 10 grand pocket money to a Breitling boutique!! 😍

[@BrittPearceWatches]

Haha! Perfektenschlage is a made up word from "the Office US" :) - but no - ALS was de-valued because of their servicing reputation aaaaand flagship boutique experience. I didn't share what happened - but it was actually worse (BOTH TIMES) than the worst Roelx stories I ever heard lol. I won't share anymore! But - I actually cannot emphasise how horrible these experiences were. It wasn't just like "ugh! They made me feel small or laughed at me for asking for a Daytona". It was... Like... Exceptionally bad.

[@MrPleers]

Actually, just to shock the people at the Swatch boutique. Take you 10 grand there and buy everything they have in the shop.😂

[@Dazulolwarrior]

ALS is the only brand who had the gall to fuck up servicing your watch (e.g missing moon phase indicator, scratched up movement, etc) and then blame it on you.

[@BrittPearceWatches]

@@Dazulolwarrior I see we are hearing very similar servicing stories. Have you experienced this first hand?!

[@BrittPearceWatches]

@@Dazulolwarrior I also have yet to meet a watchmaker at Lange who is happy ;) but I won't go further than that!

[@BrianNovak-gk5rb]

Its crazy. Ive been watching you so long i guessed almost all your placements. Lol.

[@irfanmakki4105]

Lol - you're just a Rolex homer. What has Rolex done this past year to deserve top rating? No recent track record of innovation, no new novel releases and a consistently inaccessible inventory for regular folks who, unlike you, don't have the spend history to be offered one - Rolex is mid at best. And this is coming from an owner of two modern rolexes. And Nomos at that rating? Yeah, I get it. You were offered a watch by then for free but come on now, Nomos is not deserving of that rating as they have just been very uneventful lately.

[@dons7622]

Oh Brit, you had(notice past tense) such cred! Passion, knowledge, opinion. I may disagree, but I respect. Until you put Rolex top tier. Really? Because they dominate? That's not horology. That's masterful marketing. It's like the Soup Nazi in NYC. They abuse you, and you believe you love it. Cred diminished. Sorry.

[@bitterboar]

Can Rolex be perfect if a normal hardworking schmuck like me can’t even look at one?

[@StereotypedMe_]

JLC will always be on top of Rolex for me. .

[@walkerb1734]

Nicely done, Britt! Always tough and controversial doing these rankings….but well done!

[@jimmysonglaugh8110]

These ads are getting SMOOTHER AND SMOOTHER. OW.