Ranking the 15 BEST Affordable Watch Brands Tier List

[@JustBlueFish]

Join the JBF Watch Club Facebook Group: facebook.com/groups/JBFWC

[@BenNS1971]

Citizen has so many mechanical watches, including the Promaster range. Myota 8 and 9 series are all Citizen. They also have some very high-end pieces that compete with Grand Seiko.

[@JustBlueFish]

Yeah I’ve just never seen any of them in person nor do I know anyone who has them. I guess that was my poorly conveyed point. I’ve only ever seen their Ecco Drive stuff - which is great.

[@ManG1aze]

​@strangelybrown3054 he knows about them. Just never used one. Jesus lmao calm down

[@JustBlueFish]

@@ManG1aze haha, took the words out of my mouth. Dude's about to have a stoke over there.

[@Tyler-sl6vg]

I was just in Japan and saw a lot of Citizen mechanicals. I think they are mostly JDM. The Eco Drives are bullet proof. Given that Casio got S and only makes quartz I would have ranked Citizen A but I admit they are not as mainstream with watch enthusiasts. I am hoping with the Tyosa they are making some changes. My myota movement watches are super consistent. Overall I say this ranking with all the brands is pretty spot on.

[@ManG1aze]

@@JustBlueFish dude for real lmao

[@kingtaj]

Kind of wild to see Fossil and Bulova at the same tier.

[@DavidRon]

Knocked Timex down for being low quality when an apple watch will literally stop working by design on 3-5 years due to lack of software support and security updates by the manufacturer. 💀 Agreed with everything else on the list and everything you said. Nailed it!

[@JustBlueFish]

Timex breaks, apple is planned obsolescence. I’m ok knowing the product I purchased has a shelf life, at least it’s transparent with apple and I can plan for the inevitable future upgrade. Timex is just a ticking time bomb waiting to go off and break. There’s a difference in my opinion.

[@DavidRon]

@@JustBlueFish that's fair.

[@jehru2800]

The part about apple watch is spot on. All of these watches will outlive the apple watch

[@DavidRon]

If you go into the Timex purchase expecting planned obsolescence (as I would with say a moonswatch or any other watch that costs less to replace than service) then I'd personally rank things differently. But these are all opinions.

[@BenNS1971]

I don't mean to disrespectful, but I disagree with just about everything you've said, which is impressive.

[@NCSheriff7]

salty Seikofanboy? 😂

[@DoveSharma]

​@@NCSheriff7as if you are not, why would you pretend to be evil?

[@NCSheriff7]

@@DoveSharma what lil nigga?

[@setahr]

Same!

[@joseluisoliveiragoncalves107]

Citizen os One of major manufacturer ,mechanical miyota movements are very high quality the cheapest 8 series and the top 9 series . Also has the bulova, le joux perret, glaicine, sector etc.

[@JustBlueFish]

Thanks for watching.

[@Lanciarules]

Sector is not owned by Citizen

[@micheldepaula8733]

Not Glycine, that is owned by Invicta

[@BlissBatch]

Steeldive and San Martin should be S-tier. Sad that no homage brand made the list.

[@resjon7981]

Seiko need to make quartz versions of all their best designs. SPB143 quartz for me.

[@JustBlueFish]

That would be cool.

[@marcocastagnetti7086]

Good idea, or even go one step further and rid of automatics in seikos all together.

[@resjon7981]

@@marcocastagnetti7086 Yes indeed and use high accuracy quartz movements.

[@chia-mingyang5804]

SPB143 indeed looks great

[@gunnystew7404]

Man, you are crazy. Tissot, Hamilton and Mido all hit way above there weight class. I’d put my Omega against my Mido any day and it cost 1/5 the price. Haha 😂

[@BenNS1971]

Have you updated your information about Tissot and Hamilton MSRP

[@mikejacobs7464]

I’d agree putting it on an affordable smart watch but as a watch NO. Besides Apple Watches aren’t necessarily waterproof without buying additional accessories for it.

[@AlexanderB.]

Agree about Seiko. They are upping their prices, but their QC doesn't reflect that. Citizen do make some very few mechanical watches, after all they own Miyota.

[@richardclarke1693]

Your list was great and to the point. It’s just that I don’t see Apple as a watch but a disposable.

[@enasnI127]

C tier ist just wild. Mido has COSC Movements + !!80!! hours power reserve + 600m WR + adjustable wrist bands + saphire chrystals and amazing beauty/quality in a one watch for about 1500$. And that's in the same tier as Fossil?! Mido is probaply one of the best bang for buck brands in the world.

[@_RJ_Z]

Seiko and Certina speaks to me. Yeah, Certina is easy to get in Europe. Im currently wearing my DS Action 38mm in titanium right now. It is a amazing watch!

[@ShadowKingpin]

Orient has been a gem. They are incredibly reliable watches, but aren't costing me a ton of money. Not to mention, their Bambino line is nice.

[@Embargoman]

Citizen owns the Miyolta movement and they have some mechanical movements.

[@markt5493]

Citizen has a hot new model of mechanical watch the Tsusoya. It looks like the colored Rolex Oysters that were released a couple of years ago. $450 for a good-looking watch.

[@s.mas.w]

My Orient Triton/Neptune had a broken stem in less than a year old. That has never happened with any Seiko, Mido, Certina or Hamilton I’ve owned. Just my experience

[@HarryJoiner]

Love your stuff - but if you’re going to list Apple, you should also mention Garmin (also S tier, imho)

[@JustBlueFish]

Yeah too many brands to pack into one video. Maybe for part 2.

[@iamkyros2233]

Khaki field automatic was my first automatic watch as well, still my favorite watch 😃🙏

[@mitchelljohnson1010]

Great video. 🎉 respect your well informed opinions. I love your Steinhart videos.

[@chi-towncalifornia5916]

I’m fully supportive of your decision to B-tier Seiko, guy. They are not good value for money nowadays, when you consider how many other brands have caught up with them for quality, interesting designs, and bracelets, for similar or less money. I have my SARB035 and my SKX009, the rest of my Seikos I sold, and the last Seiko product I bought was an Orient Kamasu. I refuse to pay more than $500 for a Seiko.

[@JustBlueFish]

Those are a couple good ones to have if you’re gonna have any.

[@d.av.s2798]

I agree with absolutely everything you said on this video. Cheers!

[@JustBlueFish]

Awesome, thank you!

[@gregoryreed8567]

Enjoyed every minute of this great video and subscribed. That said, could not disagree more with the majority of your tier list, having owned most of these watch brands, sans C. Ward. Though your rankings differ from mine, very interested in your reasoning. Keep up the good work.

[@JustBlueFish]

Thanks for watching and the sub, appreciate it.

[@mostlysunny4u]

Thank you for closer long format video ❤

[@remus2001]

Have you missed all the articles and videos about the new Citizen Tsuyosa line? They’re all terrific, affordable, AUTOMATIC watches.

[@JustBlueFish]

Yeah hadn’t seen that one yet. Looks cool thanks for sharing.

[@marcocastagnetti7086]

HI Guy, interesting veiw on the seiko movements, which leads me to ask you a question. What has been your experience on time keeping with eta 2824, selita sw200/sw300 movements as a comparison.??

[@JustBlueFish]

Mostly excellent with those movements.

[@marcocastagnetti7086]

@@JustBlueFish I surpose the answer was obvious, theres a reason why these movements have used for decades by most brands and are still used today. Thanks for your reply. 👍

[@mikesmusicden]

Glad to see someone recognize how good Orient watches are. I have several and they keep great time, have excellent build quality, and look fantastic. And yes, they are an outstanding value for the money 👍

[@DavidRon]

Pretty sure Swatch didn't take over Omega. Swatch was formed through the merger of two companies in 1983, one of which, SSIH, was formed by the merger of Tissot and Omega in 1930. en.m.wikipedia.org/wiki/The_Swatch_Group

[@goldenarm009]

I like the video idea, you did a great job, and I’m a big fan. However I disagree with so much of this list. Like, 9/10 people if you asked them which brand is better, Orient or Seiko, would say Seiko. That boggles my mind you think Christopher Ward, Orient, and Hamilton are better brands. And Certina and Fossil on the same tier? Certina is a Swiss brand with heritage, and Fossil makes quartz fashion watches! Apple in S tier is where I know you’re trolling for engagement with these insane rankings. There’s Bulova watches from the 60’s that are still ticking away where an Apple Watch will be a brick in 3 years. You are on absolute crack with this list

[@danspencer4235]

Casio deserves it's own category - 1980's Designs.

[@aubsta1]

This was a fun video!

[@JustBlueFish]

Thank you

[@TinBin-Craig]

i agree with your choice of list.... am a citizen and casio fan.... never been a big seiko fan but i do like there solar watches least they keep good time lol cheers

[@JustBlueFish]

Yeah if Seiko can’t make an affordable mechanical watch that keeps good time they should just make more quartz and solar watches.

[@mfmf100]

Are you including Oceanus in Casio?

[@JustBlueFish]

Not really, they’re kinda to expensive to be considered affordable. But like most of the brands mentioned they all have some watches that have prices peeking above the $1000 price point.

[@Marshal77]

24:42 "(Apple watch) best tool watch", I disagree with this, but I think the reason you say this is because of different functions, I (and I believe many others)value more durability over functions in tool watches. Also apple watch is not grab n go watch, you have to recharge it. But yeah, these are all opinions.

[@setahr]

Thats a ridiculous list, I am sorry. Disagree with almost every position

[@raghavmalhotra6878]

When a school professor becomes a watch enthusiast in his 60's

[@joecheng891]

Would love to see Seiko reissue their midsize classics in 8F quartz ie alpinist, sarb033/35; then they’ll be A tier at best. Their low end mechanical movements are really poor at timekeeping.

[@JustBlueFish]

Truth

[@jtec99]

You had my support after knocking Seiko around. Yeah baby, gimme them orients.

[@JustBlueFish]

Thanks

[@peterbeck-rasmussen8514]

I think you should educate yourself on Citizen before you make such a list - Citizen own Miyota, which is one of the worlds largest manufacurers of mechanical and automatic watch movements. They sell these movements to a lot of other watch brands, but also they are putting them to good use in some of their own watches, such as many of their Promaster Marine Dive watches, their NB1050/60 sports/dress watch line and other watches in their "Collection" line. True they make very much use of quartz and solar powered quartz watches (after all they were the first to make a high quality solar movement in their Eco-Drive movements), but to say that they don't have mechanical watches in their line up is just an uneducated statement. Sorry, I just had to get it out there ! 🙂

[@JustBlueFish]

I didn’t say they don’t have any . I said I’ve never seen any I’ve only ever seen their quartz EccoDrive watches, which are incredibly common and popular (Promaster, Nighthawk, etc.). I never spoke in absolutes, please recognize the distinction before trying to insult me and insinuate I’m uneducated.

[@peterbeck-rasmussen8514]

@@JustBlueFish I did not say (or intend to say) that you are uneducated - I was making the argument that you should educate yourself on the brands you were ranking, because your statement, which was clearly questioning whether Citizen made mechanical watches was uneducated in this perspective.

[@marcgoulding5230]

I didn't think it would happen, but I was mind-blown when you said the A word...

[@jmartinezci1]

Citizen has the Tsunoya automatic line. They're pretty awesome hehe😊

[@ruby055]

Citizens has many mechanical watches and makes movements for lots of other watch makers

[@JustBlueFish]

Thanks for watching.

[@iamkyros2233]

I stopped watching when he mentioned apple watch. Overall, great video! 👍

[@Dialandhands]

In the words of Nico, CASIO IS GOD TIER!! And they really are. I finally found a g shock that I like the gw6900 with a dw5600 resin strap and it’s so comfortable and easy to wear. I have other cheap digital Casios and they’re great but there’s just something more fun and cooler about the g shock that makes it awesome to wear. I’m gonna buy another so I can put a white bezel and strap on it. Best $90 watch ever made! Imo😁

[@JustBlueFish]

Very nice! Enjoy the that Casio.

[@turnbasedtoddy7664]

Great list! The only thing I will say I don’t really agree about is putting Christopher Ward on here. They don’t have many watches under $1000.

[@mfmf100]

Nice list. Baltic could maybe make your next one, though they could be pricing themselves out. Can’t pretend Invicta (and Glycine which they bought) doesn’t exist. And the Apple Watch isn’t a watch, it’s a size of apple rectangle.

[@JustBlueFish]

Baltic is great. Tons of great brands I didn’t have the time to rank.

[@nateb9768]

I have an Apple Watch series 3 and it doesnt even work due to lack of software support. Apple doesnt care about the longevity of their products and would rather have you spend a few more hundred dollars.

[@aesric]

seiko was ranked very accurately. every single seiko watch has a nonsenical miss, and i mean every

[@JustBlueFish]

I'm glad some of you guys agree with me.

[@marciosouza8656]

Man i agree about Apple! And i am a watch collector... I have a lot of those brands you mentioned, but i love smartwatches too ..

[@legokingiscool]

No seiko? Casio and Seiko should be S

[@anthonystevens8683]

Nice one Guy. From my exposure to the brands that you mention not including Apple (I've never tried one) I have to agree with the rankings with one slight caveat. This was a ranking for a brand and not particular watches. So where a brand has a bundle of watch options with only a few great watches at affordable prices the ranking would be below those who have a greater ratio of great affordable options to the rest from that brand. For me I would maybe consider Tissot a 'B-' but that would be by a whisker. As an affordable watch I have to agree that the Apple watch deserves it's position with a caveat that to all intents and purposed it is a disposable watch and like all 'smart' watches I have to wonder what will be recycled. Many thanks for sharing.

[@giezicontreras2552]

Finally some love for Fossil!

[@emreisiklar]

I used to buy every new Seiko, now saving for Tudor

[@castellanosberas]

Knot , Minase, Fuge watces from Japan are wonderfull watches with incredible price and I suguess you what incredible wathc white price

[@scottsj4625]

Good video. Not an easy one to make as much is subjective. I agree with Casio being one of the best bang-per buck watch maker. I have 9 gshocks. I love how light they are and also how rugged they are. Most are easy to swap batteries on the non-solar models. I have some of each. I also stopped buying Seiko watches a few years ago. The prices on many are insane and even 1000 dollar seiko divers have QC problems. Most have crappy bracelets too.

[@JustBlueFish]

Can’t beat Casio and ya Seiko prices and nuts and QC is still mediocre.

[@kerryjgee]

seiko bracelets are a joke. shame because the watches are good

[@nateb9768]

​@JustBlueFish I've owned multiple apple watches and absolutely hate planned obsolescence. Apple doesn't even care about cresting long lasting products that work. They just expect you to come back and spend more money to get something that works in the moment which seems to be a practice that doesn't have the consumers' best interests at heart.

[@MrLeandroRJ]

I loved the way you organized the video, but you need to do some digging before making comments that looks like you don’t know what you are talking about. Citizen makes a lot of mechanical watches, including some exported to the USA market.

[@JustBlueFish]

Thanks for watching.

[@tirrelldaveport3671]

The only thing Orient is missing is an everyday sports watch. Something like a dresskx, or SARB. You pair something like that with the Bambino and Kamasu, and thats a 3 watch collection that needs nothing else

[@MrZanzibar123]

No Zelos? That's a big omission. Halios? Farer? Even San Martin? (I also disagreed with a lot off your list, but I enjoyed the provocative video!)

[@JustBlueFish]

Can’t include them all in the video, there’s only so much time.

[@Dialandhands]

They’re still a microbrand tho. All of the ones on this list are readily available. The difficulty of buying most zelos watches and the limited number makes it hard to put them on big lists like this. They’re fantastic for the price but good luck getting one of them.

[@MrZanzibar123]

@@Dialandhands You might be thinking of Halios, which is genuinely hard to buy. Zelos usually has a particular variant or two of each model see out instantly, but the other variants take a couple hours or even days or weeks. (There are still some left from the last drop, e.g.). So as long as you are there at release (which is announced and scheduled about a week ahead of time) it's not actually difficult to get one.

[@MrZanzibar123]

@@Dialandhands Zelos is easy to get, as I explained. Same with Farer. Only tough one is Halios.

[@Dialandhands]

@@MrZanzibar123 nope zelos. They’re not hard to get they just sell out and you have to wait for the upcoming releases and if you didn’t buy the colorway you wanted it most likely won’t come back on a following release. The brands on this list you can buy pretty much any budget model at any time.

[@sathishrao7926]

Can we have an exclusive tier called “Casio Tier” meant only for Casios ? My 25+ Casios are asking the above question 😉

[@lenimbery7038]

I'd vote for Bulova precisionist base models (not the ugly higher end ones) for the A tier

[@JustBlueFish]

There are a few good ones in there.

[@MarkM58]

I own a Precisionist and it is far from the 10 seconds/year accuracy they claim. Mine is more like 10 seconds/month.

[@timmcdonald5335]

Informative video, well done. I think you could give more weight to Seiko solar dive watches ie the solar PADI which I have and is gaining 1sec a month. On accuracy, all mechanical watches become more inaccurate over time, Rolex and Sinn included, so I think this is a bit harsh IMO

[@JustBlueFish]

I have had a couple Seiko solar watches over the years, they were good watches, but Seiko doesn't put their full weight behind the Solar and quartz models - or so it seems. Their best designs and models are (in my opinion) the solar or quartz models, which is a shame.

[@losdawg6265]

Nice list sir! Enjoyed the video. For me, no way I have fossil in my C tier personally. Like you, I had them growing up as a good, but sentiments aside, they are junk. Personally I’d have timex in the C tier and not B. Although if h they have been coming out with a lot of interesting rereleases over the last few years, I just don’t think their quality is very good. Their solar watches and digital pieces not named Ironman are garbage.

[@BenNS1971]

Swatch Group didn´t even exist when SSIH (witch omega was a part of) merged with ASUAG (e.g. Longines). Did you know ETA invented the swatch movement?

[@markoni5616]

Citizen make alot of decent mechanical watches and their 9 series of movements are more accurate than seiko

[@JustBlueFish]

That’s not a high bar, Seiko movements are the worst.

[@markoni5616]

@@JustBlueFish true. But high enough to move them above seiko

[@WNYfellow]

Your list is of some interest to me - because I have a Hamilton Khaki and a Bulova Aerojet (quartz) - happy with both. BTW, Bulova does have some real crap - but there are some real nice, clean designs in the haystack; you have to look (even scouring Chrono24 for discontinued models).

[@Embargoman]

Damn, I could say I put Timex S tier but Apple Watch! That is like putting the Swiss Army Knife as S tier of pocket knives. I have an Apple Watch and Apple Watch is like the Swiss Army knife of watches it does multiple tax, so Victorinox to make smart watches to do the same functions as their pocket knives. In a way I had a 10 dollar analog Casio watch and it turn out to be a dud after 5 years and my analog Timex Expedition keeps running and it does what they say it takes a licking and keeps on ticking; while the only dud from Timex I got is this Solar powered IronMan and in a way I had a bunch of Ironman watches and they stood the test of time.

[@NicholasSadlier]

OK. So I'm a mechanical watch nut but now you have me going to check out Apple watches. I don't subscribe to the idea that if you're into mechanical watches you need to invest in a crucifix for protection against evil in case you find yourself within a 50 yard radius of a smart watch. 😉

[@JustBlueFish]

Check them out you might be surprised.

[@gyrfalcon7332]

Interesting takes though I can’t agree with Timex being ranked as high as Seiko and Citizen. Many of Timex watches are junk including many of the newer models. I’ve purchased 6 watches over the past two years and returned 5. The one I kept (Flix reissues) actually was came with a broken indigo button. Replacement watch was sent and all is well with it. The others felt incredibly cheap including a Waterbury gmt, and all had QC issues. Misalignment, loose bezels, loose buttons, horrible straps, overly thick, and very tinny feeling.

[@jakubklein]

I think you are not giving citizen due credit, their sporty/dressy NB1060-12L is out of this world

[@austinh7967]

I think Chrsitopher Ward is good but they lack in brand identity. I agree that a good portion of their designs are strongly inspired!

[@castellanosberas]

Check out OTHER Japan makers especiallly microbands. Awsome for the price.

[@aubsta1]

I guessed Zelos as the second S-tier watch (watch company)

[@JustBlueFish]

That would be a good one but I’m not sure I’d go S, maybe A tho.

[@HoshiWell]

Apple Watch S tier ? Yeah, i'm done here.

[@rtwoods]

Tissot and swatch on the same tier?! Yeah you're a joke lol

[@JustBlueFish]

For different reasons, yes.

[@vittoriorapizza2279]

My Fossil is 32 years and counting. Never serviced. How many watches can say that? As another viewer said, Fossil is underrated.

[@gmotionedc5412]

Wolbrook, Farer, both have crazy cool watches I own many!!

[@teenagedoctor]

I do have Seiko sarb line (017, 033,035), they get more value overtime, they are like S Rank for me but other seiko's lines are trash. BTW never consider a smartwatch is a watch! They are junk, their value drops over time. Apple watch is a non-rank here.

[@barryvercueil2346]

Good video. Of all these i only don't own an Apple and a Christopher Ward. I'm saving up for a CW. I personally respect the technology that CITIZEN use. But the name and font bores me to death. Cheers.

[@ignaciogasparvazquezbambil8230]

Good tier list, Walter White!

[@andal7404]

I think Bremont got lost in the list here. The 37 solo is beautiful.

[@MarkM58]

1. I definitely feel you should have put SEIKO on the S list. No watch brand has the cult following SEIKO has, other than maybe Casio/ G-Shock. Orient is good but doesn't belong above SEIKO...hell, SEIKO owns them. 2. You are absolutely right about the Apple Watch. Apple figured out how to bridge the socio-economic divide. Everyone from celebrities to bus boys wear Apple Watches. For those that say it isn't a real watch, what did they say when G-Shock came out with its electronics, etc. It doesn't have a movement in it. I think you got all the rest in the right spots.

[@JustBlueFish]

Constant QC issue, poor movements and up market pricing keeps Seiko WAY outside of S tier for me. It’s bordering on “do not buy” status for those reasons - despite the brand history and heritage as well as all of the cool designs and models.

[@goldenarm009]

Poor movements? They revolutionized affordable GMT’s, and every darn micro brand in existence uses their NH35. Sounds like I’m a Seiko fanboy and I’m not, just trying bring you back to the middle on this issue cause you’ve gone off the deep end. “DO NOT BUY” the most affordable GMT auto ever made. Ok guy

[@goldenarm009]

Sorry if that came across rude, I’m not that worked up over it and I respect that you have a different opinion. This is a fun list and got me talking watches for a few minutes while I’m supposed to be working, which I def appreciate lol.

[@MarkM58]

@@JustBlueFish I understand your points, BUT, I have 8 SEIKO divers and none have the QC issues some complain about. As for accuracy, mine are all in specs. If SEIKO movements were so bad, they wouldn't be in so many other watches. A major selling point for them is that they have the NH-35 A movement in them. It is a workhorse movement. Easy to service or replace. One agreement is SEIKO bracelets suck. I put Strapcode on mine. I also agree they are getting greedy with their pricing.

[@ing.jorgealecpoumianmadrid7994]

@@JustBlueFish Agree a 100%, got into real watches around 4 years ago and bought my first Seiko, was impressed and actually Im wearing right at this moment but bought another one which is more expensive and I was truly dissapointed, came kinda faulty out of the box, the looks do not match the price and now the date function broke; with that amount I could have bought a not so expensive Tissot or an Orient with a sapphire crystal. Good watches but I think they abuse the heritage to up the prices..

[@Valera_Scotland]

To me, Casio is the ONLY brand i will buy, while I save for an Omega Aqua Terra 1st gen/ current Rolex Explorer 36mm... Honestly, (to me) everything else is pretty pointless. No need to waste money, when Casio gives such fun for so little cash. I speak from experience having sold a few Hamiltons and a seiko turtle. Save your money while you save for something really decent. Go Casio (Currently wear the w86 and G shock 5600e) P.s. obviously to many people, something like a Hamilton or a Seiko is a great watch for life. Nothing wrong with that at all, but I've owned a few Omegas and an IWC, and i think it's worth putting all the money you would have spent on dozens of average watches into something iconic. P.s.2 if i never had more than £1000 in my life to spend on a watch, it would be 100% Hamilton khaki mechanical field... greatest watch for that price

[@atahanyldrm1926]

I think Citizen should be A tier. Their Solar watches are amazing for the price, other brands are more expensive due to mechanical movements. Mechanical watches are just overhyped at this point. Solar is more convinient to use. Also I think Tissot is the best entry swiss brand so it should definitely be at the A tier.

[@94jmbottaro]

Swatch as a B tier???????? They barely last 2 years

[@FelNiode]

Citizen Tsuyosa is a great mechanical watch IMHO.

[@underachievingwatchcollect1878]

I have a Garmin dive computer that’s also a watch-Garmin deserves a mention 😎! Spot on with the list.

[@litvinovserge]

I am sure lots can agree Casio is definitely "S" tear for affordable watches, but the other brands are so controversial. Imao Seiko and Swatch has so much value, they are well-known, they got unique models which are recognizable. Seiko made the first quartz watches and U put this brand under the Orient???? Certina gives U a great quality but they don`t have unique and popular models. Apple watches are just from another world.

[@bowlesgarden499]

Del Griffith agrees with you....."It's a Casio"

[@Smenon0890]

I didn't know heisenberg did watch reviews😂

[@tancreddehauteville764]

Seiko is a mid-range brand, moving to upper mid-range, definitely not an 'affordable' brand. Orient IS an affordable watch brand, though few of their watches appeal to me. Also, Orient watches feel cheap and not very well built. Citizen eco-drive quartz watches are great, but their automatic watches, certainly the better ones, are mostly Japan domestic market only. Casio is a 'love it or hate it' brand - I mostly hate them. I have never liked digital, even back in the 80s when these watches were all the rage. Also, Casio watches often feel plasticky and bargain basement. Hamilton is mid-range, definitely not bargain basement! Many of their watches exceed $1k in MSRP. But the quality is excellent and the watches usually very accurate, which is a surprise. Tissot are similar to Hamilton, but designs are often not great, Mido and Certina likewise. I don't think you can differentiate much between these three brands. Christopher Ward are definitely OK, but a lot of their designs are boring, and prices have been creeping up, so not really 'affordable'. Vostok is a junk brand, simple as that - I would put them in the Chinese multi-brand bracket. Surprised that Shinola isn't mentioned - sure they are fairly expensive, but I would put them in the 'C' bracket. Apple watches? NO WAY! I don't consider them as watches, not proper watches at least. Sorry, they DO NOT belong in ANY watch list. Apple watches are wrist computers - end of.

[@gunner9010]

Deep Blue $100ish 44mm NATO diver, Islander $300ish.

[@johanvandersandt8904]

My Citizen's have treated me better than other people Hamilton's have treated them. They have superb mechanical watches but they do focus on Eco-Drive more. I agree with most of your list but Citizen should be higher. I think you are being hard on Timex as well... I know guys that have done tours with theirs and they are still working. If we are doing smart watches you should have put Garmin and Suunto on here as well.

[@torgomax]

Orient Monarch 👀✔

[@JustBlueFish]

Thanks for watching!

[@canadianwatchmonkey3992]

Citizen eco drive line is top quality

[@MadMax76er]

The Citizen NJ0150 Tsuyosa is mechanical

[@JustBlueFish]

Thanks haven’t seen those yet they look cool.

[@latindoggy8059]

NICK-ER ARE YOU CRAZY THIS LIST IS HORRENDOUS

[@craigd10]

Yes, the G-shock is awesome, but one model isn't enough to elevate an entire brand so Casio belongs in your A tier. Hamilton, Seiko, Mido, Christopher Ward, and Tissot definitely belong in the S tier. You penalized them for cost because you have misinterpreted their market tier. They are more expensive than other "affordable" tiers because they're really closer to bordering entry level luxury in terms of build and movement quality. They're not intended to compete with the likes of Timex, Citizen, and Bulova. They're a cut above. That's why their prices can reach into low 4 figures. I'm not going to even comment on you including the Apple watch in the discussion.

[@antevrankovic4539]

AGREE for CASIooooooooooooooooo!

[@JACathcart5181]

What do you think about AVI-8? I'm a WWII aviation buff and these watches are a love letter to that hobby. I only own 1 but it's one of my favorite affordable pieces.