RANKING The BEST and WORST Watch Brands!

[@neftorres]

You’re doing this ranking by prices not by movements and looks.

[@MarcoFerranteWatches]

Not really, we all value and perceive brands and watches in different ways. I value ingenuity, finishing, etc. all of which higher end brands tend to focus on hence my list. At the end of the day we will all value different things in watches and not see eye to eye on everything. That is what keeps this hobby fun and interesting. Regardless, hope you enjoyed this 🙏

[@steveb7600]

seems so but maybe not, definitely not rated by value

[@geraldconnolly2140]

His goal posts moved on every brand… Nico gave Timex credit for a good year and improving their brand but this guy went based on price.

[@danielwhoI]

Richard Mille - what about absolutely terrible value for money? Plastic time-only watches for $200K lol. You have to knock them down for that.. no other S tier has such terrible offerings on your list. Also, Hublot you say value for money, but $10K watches for quality and movement that is inferior to dozens of C tiers on your list... doesn't make sense

[@MarcoFerranteWatches]

We can disagree on Richard Mille, that's fine. Their watches are no doubt spectacular in my opinion so we'll never see eye to eye there. As for Hublot I should have clarified their high end movements and movement technology is what I'm talking about. Ok at the entry level they may not be great but you can say that for a lot of high end brands that their low end stuff is not great. Just my 2 cents on this and hope you enjoyed regardless 🙏

[@thomasneuenschwander8953]

Richard Mille is the modern Hublot. Time will show.

[@Infamous_man]

Richard Mille is just an (extremely) expensive G-Shock.

[@danielwhoI]

​@@MarcoFerranteWatches Thanks for the reply! Enjoyed the video of course

[@MarcoFerranteWatches]

@@thomasneuenschwander8953 We completely disagree. RM is far more innovative and unique in my opinion. RM is a trend setter, Hublot more of a trend follower

[@TwSClan]

Rolex deserves S tier. Rolex is a very important brand in the watch industry, if it wasn’t for Rolex I would’ve never gotten into collecting watches.

[@kevinmccalister8197]

Hublot and value for money wth are you smoking.

[@MarcoFerranteWatches]

On the pre-owned market you can pick up some absolute steals when it comes to high complication Hublot watches

[@BartMan59]

@@MarcoFerranteWatches Why, why, why would anyone pay $8K for a Bing Bang with a Selita movement. 🙄

[@chrisehrhorn4160]

Timex should be ranked higher, no one gives better value for money! I also think Tissot should be bumped up simply because of the because of the detail and finishing. I think the bracelet on the PRX is more comfortable and nicely finished than the jubilee on my Datejust ! Great video and a fresh perspective is always interesting. Keep up the good work !

[@SynthiaMoskau]

As always the most thoughtful , well researched & eloquent watch channel around , keep MAMACOO coming !

[@3ncrypt3dcod3s]

Good to see a ranking video that added some of the lesser known brands. Finally Breguet got an S tier! Glad to see Credor in there too. RGM should have made the A tier IMO. Yeah they're very traditional, but the artisanship is there. Keep the vids coming Marco!

[@MarcoFerranteWatches]

Thanks for the kind words and totally take your feedback in stride. Obviously we all value different things and that's what I think keeps this hobby fun. Glad you enjoyed this and thanks for your support 🙏

[@Alan-lv9rw]

I have Seiko, Citizen, Casio, and Fossil. My 1978 Seiko Quartz broke after 38 years. That’s not bad. I had it repaired and it’s running fine. The others are all running flawlessly.

[@SamuellLinegar]

As a watch enthusiast with NO budget, thank you AMZWATCH for great-looking mechanical watches that I can afford! their are very clean, classy look, $150 each. I still watch videos about expensive “proper” watches, but I enjoy what I have

[@juniortoledo8088]

Blancpain should be an A, no doubt. And I don't own or plan to own one any time soon.

[@MarcoFerranteWatches]

Totally fair, definitely some personal bias at play there. Regardless, hope you enjoyed this 🙏

[@charlesbrown4941]

The fact that all these ‘watch influencers’ don’t rate Blancpain is exactly why I got one and why I love it so much.

[@KAM128]

Marco, id put Maen in "D" . Its a great micro brand. Have not owned one myself but ive handled a few and they have great watches

[@renelux]

Niko on speed..😅 but so much less rage mode. Thanks for showing so many brands nobody else ever had in the ranking.

[@MarcoFerranteWatches]

Thanks for the kind words, glad you enjoyed this! 🙏

[@johndavis1895]

Bro...what?😂 Breitling should be same as Cartier and Omega. Also, just because watches are cheap doesn't mean they blow or if watches that are expensive they're auto S.

[@MarcoFerranteWatches]

That's a fair analysis regarding Breitling, not sure if I agree but totally fair to have that opinion. Expensive watches don't mean their automatic S tier. I value different things - brand ingenuity, price point/value for money, finishing, etc. - all of which factor into where I personally rank them. Totally a personal preference thing. Regardless, hope you enjoyed this 🙏

[@KeepingWatchUK]

😂 You’re kidding, right. So Breitling in your opinion sits one level down from the S players, and in same group as Omega, Rolex, JLC etc!? Not in a million years.

[@BartMan59]

You're tripping - really bad. LOL 🤣

[@poppipop75]

Yeah and Breitling is the number 9 best selling Swiss watch in the world. Tudor's not even in the top 10 Rolex clone

[@nickfotiadis9471]

Hi Marco , great videos. I’ve got a question for you Is Patek Philippe brings parts and movements from China ?

[@ollienilson1644]

All brands do that.

[@MarcoFerranteWatches]

Thank you! I would tend to agree with the comment underneath that many brands do this. I've never heard of Patek Philippe doing this, but I wouldn't be shocked if it is the case. Sourcing the raw materials/components for the cheapest price possible is the end goal for any business to maximize profit - which is the goal of any business at the end of the day. So long as the parts are then finished to a high level by a watchmaker - which one would expect from Patek Philippe - I don't see an issue with it if they do source parts/raw materials from China. Hope you enjoyed this video 🙏

[@YechielAlawadhi]

I've recently began my obsession as a watch collector. And i must say- out of all the luxury brands I've been researching, for me the MAMACOO's watches are the most intriguing.

[@steelsteez6118]

16:39 Love the justification for Sinn, "Same thing for Sinn"...uh thanks for the explanation 😂

[@Seconds84]

Zenith needs a name change. That alone would help the brand. Being name associated with cheap electronics in the United States is one of the main reasons people don’t buy.

[@disheuresdis]

Nice one Marco, great vid! Very fair ranking, my heart revolted a little with Seiko but being completely frank and honest with myself, you put them where they belong.

[@MarcoFerranteWatches]

Thanks! Tried to be objective as I could and put personal bias aside but glad with how list turned out. I think overall this is a very fair ranking. Glad you enjoyed and thank you for the support 🙏

[@stephen9609]

Blancpain, Breitling, Zenith, GP should be in A. Oris, Rado should be in B. Chanel probably C.

[@JosalynBonaventure]

When people are saying AMZWATCH is a better option for buying a watch,I very much agree!

[@maartenkneiseler]

A reasonable assessment and very informative. Well done.

[@MarcoFerranteWatches]

Thank you! Glad you enjoyed this 🙏

[@judefreeman4097]

Actually a decent list I can agree with. Some new brands to check out as well! Thanks for the upload

[@MarcoFerranteWatches]

Thank you! Glad you enjoyed and learned from this!! 🙏

[@GiovanniBausC]

Citizen definitely belongs to S or A because if their top notch innovation and craftsmanship.

[@charlesaloha9232]

Marco, when did you go to Burdeens? I have my eye on that Moser venturer

[@MarcoFerranteWatches]

I joined the team about 2 months ago now. An amazing organization to be a part of! And absolutely it would be a pleasure to help, feel free to reach out to me on Instagram @watch.marco .. Thanks for the support on the video 🙏

[@R10_114]

What do u think of Bovet?

[@MarcoFerranteWatches]

Excellent brand! Given their ingenuity and them being one of the few watch brands which makes everything or almost everything right down to hairsprings in-house and the breadth of complications they are able to execute, I would rank them in S tier. Hope you enjoyed this 🙏

[@kerryjgee]

Well done man. It is hard to rank individual brands that have a big price and quality range. Thanks for the video.

[@rodrigosaccosilva7109]

Aquaterra black in rubber strap or mark xx in white dial as a first luxyry watch?

[@84drahcir]

You just Showed up on my newsfeed. Good to see you again. I have always value your knowledge.

[@dougt8039]

Glad to see you have moved on from the Egocentrics of the past.

[@ellardgrudzinski]

got my 39mm with the white dial on the 3-link "Bader" bracelet watch on MAMACOO 3 weeks ago and am loving it to pieces. Absolute fantastic watch that wears super comfortable on my 6.75 inch wrist. Chose the 3-link over the 5-link bracelet for the toolless quick adjustment. Way more comfortable than my Longines Hydroconquest 41 mm.

[@charliechamporado454]

Just wondering. How come Steinhart isn’t being recognized in the watch world and Invicta is

[@Dazulolwarrior]

Rexhep is up there with Philippe Dufour and Roger W Smith with their watchmaking and how exclusive they are.

[@MarcoFerranteWatches]

Totally agree, he is definitely in that rarified air of watchmakers who are viewed as the best in the world

[@beuigi]

Overhyped imo and most "collectors" are just buying bcs of the huge premium

[@MarcoFerranteWatches]

@@beuigi disagree, his pieces are very special in the metal. Cases by Hagmann, impressive movement finishing. Sure there is an early "buy in" as him being the next up but the hype is real

[@eduard-adrian4778]

I think you should take into account prices also, like how can you put chanel that sells quartz for 6k over citizen or baltic.

[@BartMan59]

IMHO, VC is the more artistic of the holy Trinity. Was happy to see you changed your mind and bumped Cartier to A tier. Why would anyone pay $8K for a Hublot with a Selita movement? Lastly, the B&M Rivera has a lot of similarities with the IWC Ingenier with a $10K difference in price - I'll take the Rivera. Another great vid - TYVM

[@pepe8442]

Looking through you're list and I'm curious. Do you know anything about watches?

[@pierregagne1903]

I agree with almost all of your rankings, except for Blancpain…but after hearing your reasoning (lack of new models adapted to the present), I must agree. Great job!

[@wandjulli1]

That seems more or less like they are ranked by their average price

[@choyayahyah]

You're gonna rank a Honda the same as a rolls royce?

[@eduard-adrian4778]

​@@choyayahyah you have to account for price right? If you had enough money and common sense and had to choose either a Honda for 15k that is the same car as others that cost 30k or a rolls that is worth max 300k but goes for 600k you should put the honda above right? The craftmenship is world above but at what price that should be the question

[@choyayahyah]

@eduard-adrian4778 I disagree. You can't look at a RR and compare it to a Honda in any way, even price per value. Because, with a RR you are not paying for value of what the car does, you are paying for a luxury that cannot be found elsewhere. And in the case of the watches, we are not talking about the gray market pricing which can be either higher or lower. You have to look at AD pricing and same with the cars.

[@eduard-adrian4778]

@@choyayahyah well then if you have a mercedes that uses the same materials and is at the exact level of luxury as a rr and the mercedes costs 200k but the rolls costs 600k you can say it is a better price per value right? It is difficult to compare a seiko or citizen with a hublot or an iwc, it is easier to compare with a federique constant and you get a better bang for buck, but the basic way of comparig is seeing the margins that the watches produce right? And the citizen has lower margims than a hublot

[@SalusLudtke]

Nice to see MAMACOO show a watch that can be afforded by almost anyone rather than these pieces costing thousands and thousands which are out of reach for so many.

[@poppipop75]

Out of all these lists being done I think you're spot on. I will never own any high-end tier watches but can respect horology at its best. However many quality pieces included Breitling even though you don't rank higher I respect that I've just seen other tier lists ranking them at a D which is absolutely ludicrous. Shot out to recognizing other great brands like Ball & Mido. Other tier list put them as garbage, What do they know? Ball watches in their sports can go toe-toe with any Rolex board watch I've ever seen!

[@Abns92]

I really love Moser movements especially they have top class manual winding movements and i am ready if it hits me to pay more if only they hand finish those movements as of now they somehow feels industrial overall.great list love the pace too👏🏻

[@MarcoFerranteWatches]

Thanks for the kind words! Moser is a great brand definitely makes a lot of interesting movements!! I'm a big fan of their perpetual moons I think they are very underrated watches made by the incredible Andreas Strehler. Glad to hear you enjoyed this 🙏

[@reefp5816]

really Tag with Casio/Certina/Rado/Hamilton/Oris/MLC/Tissot ????? You need a doctor

[@KAM128]

Tag heuer is a high C at best. They have positioned themselves to be that. Lots of their stuff are entry level and no great finishing. They have some high end stuff that are great value but their target audience is no longer just the working man like the late 90's and early 2000's or racing enthusiasts. They are also now targeting the urban street wearer and some of their collaboration and price points reflect that. It's not about value for money. Marco is definitely rating based on what qualifies your brand to be haute horology being S and F being stuff like Invicta.

[@angusli6288]

@@KAM128 Tag Heuer history alone for its chronograph is way far more than C class. And Did Ball, Sinn, Hamilton had Tourbillon model? No. Tag Heuer did

[@KAM128]

@@angusli6288 you can't rate them based on their former history as Heuer. You rate Tag Heuer based on what they are currently doing.

[@robert-yvesmazerolle2203]

I would have put Oris one notch up. With their new ground breaking calibre 400 and highly distinctive designs, they deserve a better spot. They are also a truly independent company, unlike many others, part of the Swatch group. Just my thoughts.

[@cjb10350]

How would you rate Angelus?

[@MarcoFerranteWatches]

Excellent new indy, I would rate them a solid A tier brand. Very comparable to Moser in my opinion. Hope this makes sense and thanks for watching the video! 🙏

[@ajbones4207]

The best list breakdown I've seen to date. Congrats Marco you've come a long way. Keep up the good work. Cheers! Subbed.

[@dmitryfishbeyn1455]

Cartier is A list just on History

[@MarcoFerranteWatches]

Yes I quickly realized in the video putting them B tier is big mistake which is why I switched them to A tier. That's where they belong for sure. Hope you enjoyed this! 🙏

[@dmitryfishbeyn1455]

@@MarcoFerranteWatches Yes, always. I've watched your career for a while now. This is a better fit for you, showing your strong side - the knowledge of horology. Your previous stop was giving you more of a street hustler vibe. This is a much more formal, in-office setting. Best of luck, I'll be watching.

[@MarcoFerranteWatches]

@@dmitryfishbeyn1455 Thank you, I sincerely appreciate the kind words and support. It truly does mean a lot to me 🙏

[@o.3825]

History yes quality wise its a C

[@steelsteez6118]

I mean if history alone makes a brand "A tier" for you, the same could be said about Seiko, Casio, Hamilton, Bulova, etc. Lol.

[@AlichaMier]

Love MAMACOO watch，Such a great looking watch to match with the precisionist movement.

[@Juansvids]

Great video. I know it’s just your opinion but pretty spot on.

[@Stoopidgen-xer]

Where would Edox land on your list? I never see anyone acknowledging them as a brand at all.

[@rogerscat]

Do you have an opinion on Raymond Weil Swiss brand?

[@cenekbaca6469]

Great ranking👌 What is your daily and dream watches?

[@naveenkataria661]

I can't help but agree with this list because my faves are Longines and Cartier and I think you ranked them perfect 👌👍

[@lamentate07]

Longines are let down by their cheaper watches for the most part. Aside from some of the Flagship Heritage watches, there isn't much of value in their catalogue under 2k USD, and their better watches start at around 2.5k, generally speaking.

[@MarcoFerranteWatches]

Thank you! Tried to be fair to all brands but personal bias does affect the list here and there. I think I'm overall pretty pleased with my list. Glad you enjoyed this 🙏

[@todd344]

You were doing good on rating until you got to Richard Mill. I’ve seen one of their watches. I’ve helped one of the watches. They just feel too cheap

[@MarcoFerranteWatches]

Fair criticism, we can agree to disagree on this. The high end Richard Mille watches and even some of what they consider their "entry level" pieces in my opinion are spectacular. Just my 2 cents from having handled many Richard Mille pieces but I totally understand the other side of the argument for those who are turned off by the brand. Hope you enjoyed this 🙏

[@chrisp.5272]

I think Citizen and Bulova should definitely be in the C tier, almost B tier, Casio should almost squeeze into B tier, especially with the Oceanus and Edifice line. Christopher Ward, Steinhart, and Tissot B Tier.

[@MarcoFerranteWatches]

I personally disagree but that's what keeps this hobby fun and interesting in that it is all really based on personal preference and style. They are all great brands no doubt! Hope you enjoyed this 🙏

[@The_real_Mr_Ghost]

Great job Marco although I put GP in A tier

[@MarcoFerranteWatches]

Totally fair! They are an amazing watchmaker with great history. I definitely see the merits. A bit of personal bias at play there for me personally 👍

[@meepercake]

Definitely agree with this

[@holywarrior8684]

VC, PP and Lange & Sohne are the Holy Trinity in IMHO = God Tier

[@daunmekar9190]

The title should: RANKING The EXPENSIVE and CHEAPEST Watch Brands!

[@stephenbaker8234]

Nivada Grenchen should have been there….. but loved your list! Agreed 99%!

[@MarcoFerranteWatches]

Thank you! Nivada Grenchen is not a brand I'm super familiar nor I've handled very much. Would love to know what you think of their pieces. Appreciate the support on the video 🙏

[@motogunner750]

In what world is Hublot on par with Blancpain?!? 😅 Good to see you on camera again, Marco!

[@codycrawford471]

IMO. Zenith to A, Doxa to C, Ball to B, Zinn to B, Richard Mille to B, Hublot to C, Oris to B, Blancpain to A.

[@brankow434]

None of the Parmigiani watches shown are still for sale, the whole collection is renewed, with Tonda Pf, Tonda Pf Sport and the new Toric

[@MichaelMitchell-vk9lk]

Great job Marko

[@IttisekK]

Very good list. I’d put Cartier in B, Zenith in A and modern Tag Heuer in B based on my ownership experience.

[@TheRetroConductor]

Been loving the intro music... Sounds familiar-ish... And reminds me on how you lead that team for quite a while... At first I was skeptical of you because you were a new guy... Young... But you knew literally more about anything than anyone I ever watched on KZbin... You are such an intelligent human being in this world... And I will follow you wherever you go... Hope to meet you one day and buy a watch off ya pal... Til then I'll be watching every video my good sir... Keep doing you brother

[@MarcoFerranteWatches]

Thank you I sincerely appreciate the kind words and continued support! Glad to have you here 🙏

[@fairfield2980]

What about Bremont?... Not a brand that I'm fussed about, but deserves to be in the mix.

[@John-yr8ep]

Not a bad ranking. I agree with most

[@MarcoFerranteWatches]

Thank you! Hope you enjoyed this 🙏

[@lx95020]

You seem to be all-over-the-map when it comes to your criteria. But hey, your opinion is respected.

[@MarcoFerranteWatches]

Personal bias definitely comes into play when making these tier lists. At the end of the day we will all value different things in watches and not see eye to eye on everything. That is what keeps this hobby fun and interesting. Regardless, hope you enjoyed this 🙏

[@Roy-vh9rp]

Not bad, but I don't agree with all of this. At least Blancpain should move one step higher

[@MarcoFerranteWatches]

Some personal bias at play there but yes agreed they can and probably should be A tier! Regardless, hope you enjoyed this 🙏

[@joelopic]

Yeah. Blancpain in the same level.of Doxa ? Wtf

[@WickedRichie]

Interesting list! Agreed with most of it, but once you put Rolex at A tier it felt like a lot of those other A tier brands didn't belong there.

[@WickedRichie]

Also why didn't you list Ming? 😉

[@AbdalahGrosse]

I believe no man can say no to AMZWATCH's watches

[@lockedowng]

Really great ranking from a very knowledgeable person. Lol @ me being in that c tier life. Spend 20 bucks, c tier. Spend 2k+, still c tier. I guess I have a type.

[@thekid5001]

Obviously this is ranking is very individualized, which I respect. Was surprised, given your knowledge of watches and horology that you didn't include Greubal Forsey in the ranking. I am never going to be able to approach one of their watches when it comes to $ but their Balancier is one of my favorite designs

[@abelvasquez2804]

bulova should be in the c tier at least , there marine star watches are great!

[@ConsentinoBiagi]

It's sad that watches that look good cost over 1k+. MAMACOO watches are REALLY well made, and it just shows how a brand name on a watch can make its price 10x higher. I understand that if you look under a microscope, you'll find the difference, but just how many of you really inspect a watch at that level when you see someone with a watch?

[@neilstott2571]

casio kill the wall custom has 50/50 wrist time alongside my tag limited edition senna, there are better watches without a doubt by a long way but aesthetically hard to match. got a nomos campus too which is lovely. Vacheron blue dial for the grail

[@MarcoFerranteWatches]

That's a killer collection! Hope you get that Overseas it's an amazing timepiece!!

[@mondrayuk]

You are about 95% right with your categories. MontBlanc should be a B. Blancpain should be a A. Ebel is a C. Maen should not have been classified as it is a young company with very little history. Doxa did well to get a B and that would only apply to the SUB range. Bell & Ross top tier C or bottom tier B. The same with Sinn. Girard Perregaux top tier B or bottom tier A. Louis Erard should be a B. Much of this grading is subjective but your rationale was great in most cases. Good ratings overall. Thanks.

[@canuckwatchcollector8664]

Blancpain is definitely A tier. Way ahead of several A tier brands you listed including Rolex. I have both and the Blancpain’s finishing is miles ahead of Rolex, Cartier and omega. They can’t be in the same tier as Breitling (have that too). But Rolex is Rolex and I agree with it being A tier. Also agree with RM being S tier. They are not for everyone!

[@MarcoFerranteWatches]

Totally fair criticism, definitely some personal bias at play when it comes to Blancpain. I'm with you on the others. I know some may say RM doesn't deserve it, but there are simply too many groundbreaking innovations and incredible pieces for them not to make S tier. Hope you enjoyed this 🙏

[@canuckwatchcollector8664]

@@MarcoFerranteWatches always enjoy your videos Marco. All the best in your new adventure.

[@MarcoFerranteWatches]

@@canuckwatchcollector8664 Thank you! 🙏

[@melspinella30]

Great video Marco. Three comments: 1) Love Vacheron as well - my favorite brand, but not the oldest (even if you believe the story debunking Blancpain - which I don't), Favre-Leuba would be the oldest brand since they started in 1735 and have been continuously producing watches since then; 2) You really shouldn't rate a brand if you don't know it - putting Maen which is a fine C-tier microbrand out of The Netherlands - in F just comes across as ignorant and you are better than that; 3) It would be great to see you rank within price bands - I never see anyone do that. It's really hard to compare a FPJ to Certina. It could really be interesting to see how brands in the same price bracket stand up against one another. Additional item, my pet peeve is that Montblanc will not split out Minerva. Minerva is truly an "S" brand but I agree with you it gets lost in the averageness of the rest of Montblanc.

[@MarcoFerranteWatches]

Thanks for the kind words! 1) I think the evidence is pretty compelling against Blancpain and the fact they never showed the record of being founded in 1735 publicly is pretty telling in my opinion .. 2) It is what it is, I explained I wasn't familiar with the brand so I don't think I did anything wrong .. 3) I think brands across pricepoints can be tough. Maybe models across pricepoints like comparing 20 watches between $15,000-$20,000 probably makes more sense Agreed on Minerva. My Montblanc Monopusher chrono is a true gem in my collection. I feel very lucky to own it. Thanks for the support on the video 🙏

[@tungstencalais3201]

@@MarcoFerranteWatches Probably shouldn't rank a brand you don't know much about, definitely not put it in F. Agree that Maen is probably a C tier microbrand

[@marcelvandoorn8299]

Frederique Constant at the same level as Blancpain?! You must be kidding. "Affordable luxury", medium quality and wannabe/no provenance, versus real luxury and watchmaking. Strange rating. At least you put Glashutte at the A level (where Blancpain should be), but Omega is not at the same level of Glashutte and Blancpain. Really enjoyed your video though.

[@oneal14attnet]

Rolex just A tier? Highest auction values. Most appreciating watch. Most valuable watch brand. Rock solid build quality. Not holy trinity for finishing but definitely for being the best at what they do. Superior. Hands down. Roger Dubois along side of Lange? You’ve got to be high. Breguet also.

[@ManmanNorales]

Definitely the most interesting & informative channel in KZbin，and I am your fan！ I’ve been watching MAMACOO and buying them recently to complement my watch collection. Good video

[@Uriel767]

wow that was a lot, goodjob , i enjoyed,👍

[@MarcoFerranteWatches]

Thank you! I sincerely appreciate the support 🙏

[@grant_a_parker]

Breguet makes me sad. Not because the watches are bad - but because Swatch could be doing so much more with the brand. AP is definitely top tier, but you can feel how badly they want to be more than the Royal Oak. The 11.59 isn't there - yes, it's a good watch, yes, it's a material % of sales. But like 90% of those sales are to qualify for a RO. Can't blame them for trying. Everyone wants to be Patek / Rolex / Lange / (maybe Vacheron?), where you have a half dozen or so iconic models people are eager to pay retail for.

[@MarcoFerranteWatches]

I'm so with you in regards to Breguet, let's hope their newly appointed CEO changes things and really shakes things up. They truly are historic and one of the most important brands in the industry. As for AP I agree regarding the oversaturation/overproduction of the Royal Oak but it is arguably the greatest design of a watch ever so in fairness I understand why they do it haha

[@lamentate07]

Swatch is clearly the wrong home for them.

[@MarcoFerranteWatches]

@@lamentate07 I could not agree more!!

[@petesnaturalpowerlifting1158]

I considered myself a "watch guy" before seeing this video. But I have to admit there 5 or 6 watch brands in this video that I never heard of lol..

[@marcmanchesterunited6212]

Cool video. Greetings from Switzerland

[@MarcoFerranteWatches]

Thank you for the kind words and support 🙏

[@KubaskaNorthcraft]

When it comes to fine imitation watches, MAMACOO delivers. I've bought from them several times, and I've never been let down.

[@Stona999]

Good list and agree with much of it. I don't see Cartier being more than a B. Stuffy, dated designs and cheap printed dials are their bread and butter. They are just like Tudor.

[@MarcoFerranteWatches]

Thank you! I disagree when it comes specifically to high end Cartier. They blow Tudor out of the water. Not to mention the history and design pedigree of the brand is second to none. I think A tier for Cartier is justified. Hope you enjoyed this 🙏

[@lamentate07]

Sure, but some of their watches are impressive, and they feel great on wrist, especially the Santos line.

[@MarcoFerranteWatches]

@@lamentate07 Agreed, I own the Santos medium and love it. It feels much more luxurious than the pricepoint I got it for

[@lamentate07]

@@MarcoFerranteWatches I didn't care for Cartier until I tried on a Santos Dumont (quartz) last night. I went to a boutique jeweller expecting to buy a Grand Seiko Skyflake. While the GS was better polished and finished and looked superior under a loupe, the Santos was more comfortable and elegant. I was confused at how I was more impressed with a damn quartz over a technically superior watch, but luxury goods preferences are not rational. If the spark is there, it's there. If it's not, it's not. Will definitely pick up a SD at some point.

[@MarcoFerranteWatches]

@@lamentate07 Yup, sometime you can't help the feeling you get when you try on a watch in person even if you know there are "better" alternatives. Enjoy the new watch in good health!!

[@DP185-h3x]

Interesting list. I would have put Blancpain in A. Regardless of origin date. I own a Blancpain Bathscaphe Complete Calendar and the quality is much better than my Cartier Santos, IWC Big Pilot, or Omega Planet ocean. Of course, In my opinion, I am subjective, as it really depends on what watch you own "within" each brand when you are individually comparing once watch vs another in your collection. But as "brand" comparison, Overall a good video.

[@CataVlad21]

Wasnt this guy working for Roman Scharf? He looks familiar.

[@nitrokyosho]

The 3 most popular selling watches in the world. Are rolex brightling and omega period anybody in the industry with a brain knowns this.

[@ConsentinoBiagi]

God!!! MAMACOO Who would have thought those gorgeous watches go for that low!!!

[@mostlycloudy1738]

You’ve got to be joking about hublot 😂😂😂

[@MarcoFerranteWatches]

Absolutely not, I can EASILY make the argument they are A tier. Their watchmaking is extremely underrated, I just dislike the outlandish sizes and designs they have. At the entry level, sure they are not great watches but you can pick them up for steals pre-owned. At the higher level, their watches are seriously impressive technically!

[@grant_a_parker]

@@MarcoFerranteWatches The Unico and MP11 movements are not bad at all. Hublot might not be quite my style, but there’s clearly a push (both internally and at the parent company) to move to in-house movements. Brand perception still playing catch up. But watches better than 15 years ago.

[@MarcoFerranteWatches]

@@grant_a_parker Agreed! Saying Hublot is bad across the board is a very outdated and reductive way of thinking. Heck I can think of some amazing Hublots made even 10 years ago. Again, I will concede the entry level watches are less than good, but high end Hublot is criminally underrated

[@CayenneTurboDriver]

Typical comment by a guy with no deep knowledge about watches but just watches Nico Leonard and follows his taste blindly

[@brad10000]

Agree with most of your rankings. Modern Dubuis is wishful thinking. Love MB&F designs but finishing prevents them from being an “S” brand. Would move Blancpain to A; Piaget down to B. And a list that includes Rexhep must also include Kari Voutilainen - missing from S.

[@4g1vn]

CW is a b tier at a minimum. Rolex also deserves S even though I don’t care for them, they deserve massive respect for educating the next generation of watch makers FOR FREE!

[@mikemurphy8996]

Canada 🇨🇦 Loves you Marco. Come home, we have watches in Canada as well.

[@MarcoFerranteWatches]

Haha thank you! I do miss Canada but love the USA. Appreciate the support on the video 🙏

[@2GoodLookin]

How the hell can you put Chanel on B tier? Please explain.

[@MarcoFerranteWatches]

Look up Chanel high horology watches, they are phenomenal and made in collaboration with independent watchmaker Romain Gauthier. Seriously underrated watchmaking from Chanel!!

[@2GoodLookin]

@@MarcoFerranteWatches Interesting. So what percentage of Chanel watches are considered high horology cause I've never seen any in any stores?

[@MarcoFerranteWatches]

@@2GoodLookin not all but a good amount are very high quality. They for sure have a high horology line, harder to find in stores but it's fantastic

[@Dee-b7b]

Ulysse Nardin should be S tier.

[@MarcoFerranteWatches]

Fair criticism, UN is a great brand no doubt. I don't personally see them that high but they certainly have the merits to be an S tier brand. Regardless, hope you enjoyed this list 🙏

[@Dee-b7b]

@@MarcoFerranteWatches Mega Yacht platinum The Stranger Platinum Moonstruck Safari Minute Repeater The Royal Ruby Tourbillon The hour striker The Blast tourbillon The Freak Grand Deck Tourbillon Etc… UN can school some of these companies when it comes to watch making. Great Video though.

[@MarcoFerranteWatches]

@@Dee-b7b Thank you I appreciate it! 🙏

[@MAKESQ]

There are a number of interesting , innovative and "craft" German brands that you left out of this ranking: Dornbleuth, Stefan Kudoke, Jaeger and Benzinger, etc, that you could have considered and compared with the Swiss brands.

[@cougarbatterie]

In essence, here is his ranking: expensive high end swiss brand in A tier and affordable watches in D tier. Wow, man! Thanks for the insight. The more expensive it is the higher the ranking. I'm sticking to my Citizen, Seiko, Orient and Casio. I guess I buy junk but heck it tells time , they're robust and 90% of the people ou there don't ever have a clue about the price of a watch even if you're wearing an AP. Just for the anectode, I was wearing my Casio Duro with a jubilee bracelet at the pool and a kid told me noticed it and told me nice Rolex! 😂 Real story.

[@sbsb6494]

wait... what... youre with Burdeens??? I gotta get a VC from you!

[@MarcoFerranteWatches]

Haha yessir I joined the Burdeen's team a few months ago. What a pleasure to be a part of this great team. Feel free to get in touch with me via my Instragram @watch.marco .. hope you enjoyed this video! 🙏

[@allanjung5277]

You know this reviewer isn’t a true watch guy as he didn’t put Blancpain in the A Tier in the very LEAST. Finishing and craftsmanship is better than many of the A Tier brands listed, especially at their higher end models, which would easily be S Tier territory. A true Haute Horlogerie brand. If Breguet is up there in the S Tier, so can Blancpain. Also, learn to pronounce Glashütte properly, if you’re trying to get taken seriously as a reviewer.

[@frankmirandosr875]

Zenith should be in A team for sure. Most of this list I would Agree. Thanks