Battle of the Marks! The 1969 Lincoln Mark III vs. 1972 Lincoln Mark IV

Learn more about the Mark III and Mark IV as well as what makes them different.
Video with Mark on the Thunderbird and Mark III:
• All About the "Glamour...

[@Johnnycdrums]

No contest, MK III is the ticket.

[@tonyelliott7734]

Agree 100%

[@WyattWillis88]

Damn straight. Hard to think of any golden era car where I wouldn't rather have a 1969 vs a 1972 version of the same car

[@jimmiecarter2094]

Have to agree

[@serfcityherewecome8069]

I wouldn't say no contest, but yes, always preferred the III as well.

[@gregoryj.m.8985]

Mark lll hands down....69/70 highest output 460s.

[@amandab.recondwith8006]

My dad had a Mark V. it was white with a white leather interior. I loved it, but found the dimensions daunting. The front hood was so long, it was like driving an International Harvester tractor, and the two doors were so huge and heavy, my mother was once trapped because she had parked uphill and couldn't keep the driver's door from slamming shut on her because of gravity. I once drove it to a party my girlfriend had gotten an invitation to. It turned out to be on a tractor trail through the woods, and the party consisted of a gathering of the Hell's Angels. They stared as this huge white car came bouncing across the field. Needless to say, we did not fit in with the torn jeans, tattoos, and huge Harleys. But they were very nice to us and thought I had a lot of guts to barge into their party driving that huge fancy car. When we left, I thought I would never be the same again!

[@pcno2832]

Even when I was driving early 1970s Cadillacs, the Mark IV, Mark V and Thunderbird looked clumsy by comparison, with so much of the length in the hood. I worked with a woman who had just bough one and the first thing she noticed was how hard it was to get a view for a left turn without getting too close to the path of oncoming traffic.

[@BubbaSmurft]

Did your girlfriend or you "pull the train"?

[@tonyelliott7734]

I worked in a small town with a biker guy back in the late 80's that was known around as someone not to be messed with, even by all the other 'tough' guys. In and out of jail constantly. Got off on self defense when he killed his brother. He drove a clapped out black on black 69' Lincoln Mark III and it seemed to fit his personality perfectly...lol

[@chrissunde1104]

The 72' exterior is gorgeous. The 69' would be my pick. Great comparison video.

[@Doc1855]

The wheel arches are beautiful on the Mark 3

[@volktales7005]

Mom had the identical Mk IV, down to the colour. She found navigating it in steep driveways to be downright dangerous due to lack of visibility over that hood. That car had the shortest tenure in our family by far as she hated it so much. It was certainly pretty to look at though. And as a bonus, I built my first model car (a Revell snap together '57 Chevy) in the back seat while waiting for my older sister to finish her shopping. Good times...

[@DSP1968]

I'm with you, Adam. I too, have a preference for the Mark III. I think the Mark IV is OK, but I do appreciate the luxury trim groups, the Silver Luxury Group and the Blue Diamond Fire Luxury Group in particular. Having owned one for a number of years, i loved driving my Mark III. One thing you failed to mention is the way the Mark III would push you back against the seat under hard acceleration. Such wonderful torque!

[@RareClassicCars]

Yes. The Mark IV doesn’t have the same oomph

[@ChadQuick270W]

Both were driven by Frank Cannon on the TV series Cannon and were nicknamed “The Cannon Mobile” great video here of two awesome huge vehicles

[@czechmate6916]

You beat me to it 🤣

[@TheAstrueblue]

A Cannonmobile Mark IV is a dream car of mine, complete with a car phone

[@ChadQuick270W]

Yeah “Cannon” is a favorite of mine as I’m in the large category myself, lol. I like big cars with a soft pillow-like ride.

[@curtcollett2893]

And the Mark III in the French Connection came equipped with illegal drugs.

[@johnkendrick7304]

I absolutely love the 72 mark with the small bumpers and that interior color is absolutely gorgeous

[@Richard4point6]

I always wanted a III. I even prefer the III's styling. Great presentation!

[@joegy9944]

Beautiful comparison, the burgundy Mark III is fabulous! Mark III is worth 10 of the Mark IV! Unbelievable how they cheapened it in just 3 years. Great trivia on the pintuck on the seat cushion, pure quality!

[@wmalden]

I really enjoyed my 1985 Mark VII LSC. Sadly, it was often mistaken for a Thunderbird by non-car people!

[@ScarlettFire341]

I had the 87 Mark VII Bill Blass - sweet Driver

[@corralescruiser8957]

I currently own a 92 LSC Special Edition garnet red over black leather interior. Absolutely wonderful car!

[@ScarlettFire341]

@@corralescruiser8957 I also owned a 93 Mark 8 - Loved that car as well - the wrap around dash was a great look

[@vince6115]

I always give u a thumbs up before watching

[@jamesengland7461]

same

[@jeffe4297]

The Lincoln Mark series is one of the very few cars that I like every generation of, though I’m partial to the later Mark VII models.

[@TheMormonPower]

Adam, the only thing I wish your Mark III had, was real wood dash instead of plastic. I would get a '70 or 71 cause I really love the organic feel of natural wood 😮

[@Bobmcjoepants]

The Mark IV may look really good and definitely is smoother in terms of lines, something about the Mark III looks like it has better attention to detail, a little classier and a little higher end, really just a little bit more special. Definitely the winner

[@christopherkraft1327]

I really love the 69 thru 79 Mark series with the Mark lll being my absolute favorite!!! 👍👍🙂

[@mr.blackhawk142]

Nice to see a side by each lol comparison! FIRST thing I noticed was the Gold '72 looked more streamlined with the wipers hidden! Nice colour too!

[@gsams1969]

I had a Mark IV. Rode excellent. Did a Duke of Hazzard airborne of about 6 inches going to fast. But my son was about 8 years ago and to this day he remembers it.

[@JoshuaBSams]

This is true! It shaped my whole life. 😂

[@Cstoreri]

Thx Adam

[@OnkelPHMagee]

I particularly enjoy these "one generation apart" comparisons. Have you ever done a GM full-size '76 vs. '77 review?

[@RareClassicCars]

Not yet.

[@doriandenard5846]

​@@RareClassicCarsmaybe not a generation to the next but how about your 67 Impala with the 454 vs your 1977 Chevy Impala 9C1? Would be interesting to see how much they changed. I already know your favorite one😉

[@70sleftover]

That would be interesting. I can imagine the handling and rattling differences alone. But even if the '77s had supposedly "more interior room" according to the EPA, I bet the '76s would feel wider especially in the back seat.

[@MattGuzman-ng2yx]

In 1982, my older brother had a '72 Lincoln, it was a light blue w/a white vinyl top. Don't remember whay Mark it was, but it was certainly a tremendous car for my 13 yr old eyes! Then a week or so later, his bestbud drives up in a 78 Town Car, that was even more HUGE!!! 😳 Since seeing THAT Lincoln for the first time, I've driven nothing but Town Cars since! But the Linc Coupe my brother had...started me on my love for these boats!!! 😊

[@dcole9589]

GREAT story. I remember seeing the 59 Caddilac at a gas station in 59 for the first time, at 6 years old. I have been a Cadillac fan ever since, even though I owned a 69 Mark III, a most stunning, fine automobile. The Mark III finer than the 67 Eldorado I owned and loved it also.

[@douggoding8431]

The wheel well flaring on the Mark IV remind me of you 1966 Toronado.

[@markbehr88]

Great comparo. I am lucky enough to also have both of these models.

[@MG-sj1em]

Great video and 100% agree with you. When the Mark III came out I remember all I wanted was M lll. But I believe, because a friends dad had one, the Mark IV actually was introduced in 1971-1/2, it did not have the lower cross bar on the grill and it also did not have an opera windows. Some late models (71.5) did have opera windows but still no cross or bumper bar on the grill. I read it was because Ford rushed it. These Marks (3&4) were the best in my view. I had 75, 76, 77 never a 72. I did have a 68 Lincoln 2 door it was very much like a Mark lll. Thanks for the great video!

[@nlpnt]

What I heard is that the extra bumper bar was in response to owners' complaints about how easy it was to bash the grille while parking.

[@dj33036]

I bought a '63 Thunderbird from an older gentleman that had just upgraded to a brand new '69 Mark III

[@tonyelliott7734]

I know where a 58' Lincoln Premier is. Just finished complete drivetrain and all mechanical restoration on one about 2 months ago in Southeastern Virginia. Also did a 69' Mark III 6 months before that. I love the 69'. The 58' not as much...lol

[@rickr442]

I had the twin of that ‘69 back in the ‘70s, just a magnificent car, eerily silent and FAST.

[@jjonesbanking]

I’m obsessed with the Mark III. Such a beautiful, well built car. Thanks Adam for sharing your cars with us. Your channel makes my day!

[@ezedozitt21]

There was a TV Serial, "Cannon"...he used to drive Lincolns...it was a great show with great cars! 😀👍🏼

[@tedlym.3390]

This was another premium presentation. I own a Cadillac, a Lincoln, and a Thunderbird. The Thunderbird is my favorite. Thank you,

[@flubberlane8437]

I like those big cars and they ride like a dream 😀

[@TCBElvisAPresley]

I always wanted a Mark III, but it never happened. But I had an identical 72 Mark IV to the one in the video, including the same color exterior, but black interior. I bought it on eBay around the year 2000, with 10k original miles, and it was _literally_ a barn find, as it had been stored in a barn for decades. It's true that with the changes to the 460, the stock Mark IV wasn't a scorcher. So I gave the engine a little help with an Edelbrock performance intake and carb. I added an appropriately quiet dual exhaust, which I believe further woke up the 460. All that plus being carefully tuned for high octane gas (which allowed for advancing the timing a bit). With these changes, my Mark IV was able to do some scorching. ...And was able to burn through even more gas! I was asked several times about the mileage, and I would always answer, "Umm... it does pretty good, it burns _slightly_ less fuel than the space shuttle when launching." Lol

[@TomSnyder-gx5ru]

I'd be happy driving either one of these beauties. I remember when the Mark IV came out I thought the dash looked "Fordish" and cheap compared to the MarkIII dash. I think the best year for the MKIII was '71 and the best year for the MKIV was '72 because of the smaller front bumper - although I like the the one that has the totally exposed radiator instead of the one in this video with the bumper that goes across the radiator.

[@MELLIEbevhills]

I had a 79 Mark V Cartier I restored when in my 40's but the Mark III is the best. Real wood. Gauges. Solid doors.

[@MARKB3946]

I owned a "72 Mark IV in Ivy Moondust, green interior and black roof (it wasn't vinyl but appeared to be some sort of nylon.) I really enjoyed driving it.

[@moboutmen]

69 Mark III. Finest, quietest car I ever owned. With the AM 8 TRACK!

[@ScarlettFire341]

My mom bought a new Burgundy 69 Mark lll and then a new Medium Blue 73 Mark lV - I Like the the bigger look & feel of the lV. I had a new (sister car) - the 75 Thunderbird (but with the rectangular Opera window) that was FULLY Optioned that included the front ELECTRIC Vent windows that went down 1st the then the main side window followed, the car was White with White Leather Interior and Black Carpets & Dash, with a White Vinyl Roof with Moon roof, auto headlights & delay wipers ... (It was gorgeous). I drove the 73 Mark IV to my High School Prom in 74 ! (my car then was a 69 GTO Judge Carousel Red 4 Speed Ram Air lll)

[@Primus54]

When comparing interiors, the Mark IV looks like a lower trim level of the Mark III. Yes, the Mark IV has better exterior styling but, in the end, you spend your time in the cabin and there really is no contest which of these two is more luxurious. Mark III all the way.

[@onkelmicke9670]

That gold Mark IV is a really great looking car.

[@davidferguson247]

😎👍🏻 Awesome Lincoln Marks! 😀

[@gene978]

Love these Great Looking Cars. The dash on the ‘69 LOVE IT! But the ‘72 Full sized Ford products all kind of look very boxy to me and especially as the 70’s progressed.

[@Lasuvidaboy-jp4xe]

My mom bought her triple black 1970 Mark III in 1970. My dad wanted her to buy an El Dorado but she would not drive a Cadillac. When my mom saw the 1972 Mark IV her salesman showed her, I remember her commenting that the interior looked cheap compared to her Mark III.

[@wilco3588]

I remember those long heavy bank vault doors when they close you tdident what your fingers anywhere near! Also remember the blue green backlining for the gauges. The the 8-tracks tapes always seem to have some sort of a Whistler or hum, dad thought it was maybe a bad diode on the alternator.

[@ScarlettFire341]

YUP sorta Electric Blue Green Back Lighting as I remember it was SHARP !

[@Rom3_29]

Mark III is sure the nicest. Cheaply built Mark IV looks sleek but front bumper has that guppy fish mouth. My brother had a floaty 77 mark VI Lincoln with 5mph bumpers.

[@robertvance1873]

Mark 3 is Stunning.

[@damianbowyer2018]

Both Tremendous Cars, Adam😊🙌

[@michaelroberts6450]

I had a 1969 mkIII it was a really nice car. Noticed yours must be an early build car, it doesn't have the embroidered Lincoln crest on the rear seat, unless leather interiors didn't do that mine was fabric interior. I found the build sheet for mine under the hood center insulation peice that is inline with the air cleaner. 69 models had the only factory balanced and blueprinted engines ford ever sold for a production model. Those engines were also externally balanced, there is an counter weight on the front of the crankshaft. Sent the cylinder heads on mine for 3-angle valve job and porting and polishing, after flow testing they pulled more cc's than a 429scj head. found a dual 4bbl low profile intake manifold and installed a couple 390cfm holley's on it. The 69 was the lightest mkIII also, by 71' they had ballooned up to 5000lbs, mine weighed 4280lbs. Love the memories with that car.

[@user-pgchargerse71]

I was given a 1976 Mark IV by an aunt and uncle in the early nineties. It had the blue diamond luxury group which ment turquoise inside and out plus light driftwood faux wood trim. It rode very smooth and quiet although the 1968 Imperial i had at the time was much better handling. The 76 Mark had a rear wheel antilock braking system that worked quite well in the rain.

[@pcno2832]

Even when I was a kid delivering papers in 1972, the new Thunderbird looked big-for-the-sake-of-big and kind of cheap compared to its predecessors, which I saw in the driveways of the houses on the route. While the T-Bird's sister car, the Mark IV, did have a bit more legroom than its predecessor and with obviously more crush length, was probably safer, it had clownish proportions and a Torino-esque dashboard. As I often point out, the Mark III was 2.5 tones of car packed into about the same exterior dimensions as the "downsized" 1977 T-Bird. The price premium of a personal luxury coupe is for exclusivity and the Mark III just seemed to have a lot more of it. But ... the public swallowed up the 1972-1979 overgrown-Torino models as fast as Ford could churn them out, so it seems that sector of the market wasn't as exclusive as it was hyped up to be.

[@hardyboy1959]

I did this same 'battle' as 13 years old when the new '72 Mark IV came out! I ended up just thinking of one as Matt Helm's car and one as Frank Cannon's car... it's kind of makes sense!

[@markharkey2480]

Love all your cars Adam! Great video as always!

[@BY504A]

Even in high school I felt the Mark III was on my list as one of the nicest styled car of the era. The 72 was the nicest and most pure design wise of the Mark IV series. The trim bumpers were perfect for the car, the later ones with the large bumpers not so much. I was not fortunate to own either series, but did own a '78 Mark V and loved it. It was a joy to drive and super reliable. Would love to have it back. You did hit the nail on the head about the dashboard and door panels as more Fordish than Lincoln on the Mark IV, same with the Mark V. Too much cross sharing of components with the mid-size Fords.

[@nlpnt]

Those early Mark IIIs had real leather on the dash. NOBODY else was doing that in 1968-70, except Rolls-Royce and maybe the Italian exotics.

[@jrpeet]

Nicely done!

[@gusevening4910]

I like the styling on the Mark 3 better than the 4

[@jetsons101]

If I had to drive my "Livingroom" down the road I would choose the 69 Mark III.

[@wilco3588]

I grew up with a 76 Thunderbird my grate aunt was 4 ft 2 never drove when I knew her but she had a 76 Thunderbird all options except sunroof lipstick red with white interior. When she went in a nursing home she gave my dad the car I remember many trips in it and I wanted to have it for my first car but Dad was not going to give me a 32 k miles 460 with dual exhaust for my first car. Anyway my 73 Dart Swinger two-door hardtop 318 with duel exhaust and repainted all red was nothing more than a kid could ask for!

[@vettezeppelin]

Would love to see you compare the features and driving experience of the Mark III vs the 72 Continental Coupe that you have. I am considering both and would love your comparisons on them!! 🙏🏻

[@eggswung6911]

The cars are so clean I can style my hair in the reflection of the door panels!!!

[@jayweiss4378]

I remember seeing these on the road 👍🏻

[@eddstarr2185]

The 1972 Ford mid-size platform family elevated the Ford Gran Torino and Mercury Montego MX Brougham into the "near luxury" class with cars so heavy that 6-cylinder engines were no longer offered, only V8 power. But while the Torino and Montego got a step-up in class, the Mark IV and Thunderbird took a luxury hit when compared to their predecessors. The 1972 all plastic interiors were acceptable in the Ford and Mercury mid-sized cars but were a disappointment in the Mark IV. Styling made the 1972 Mark IV a success. The luxury crown goes to the Mark III.

[@jakereal3604]

Forgot to mention that I also LOVE the Mark lll wheel arches. Theyre similar to the "French Curves" of Classic Cars Think Talbot Lago. But another Iconic car that was a very similar front and rear wheel arch is the 1957 Chevy! I just did a google search and its uncanny how similar they are though the Mark has a bulging lip around the upper part of the arches. Does anyone else agree?

[@sweetdaddy77]

I have a 76’ Thunderbird. It’s pure luxury. I think the dash on that year T-Bird (although almost identical) was a little better looking. For the money, the T-Bird was the better buy IMO. I may be a little biased.

[@rogerhinman5427]

Both Marks are sweet rides, but my favorite is the Mark III because of the peppier engine and nicer interior.

[@seanhoward8025]

Actually, the 1971 Mark III. The one year with the high back seats. The ‘58-60 Mark III-Vs were HORRIFIC, and I have a ‘58 T-Bird, made in the same Wixom, MI plant as the unibody Lincolns. The Mark IIIs looked nothing like the ‘68-‘71 T-Birds, but the ‘72-‘76 Mark IVs looked nearly identical to the T-Birds of those years.

[@zaphodsrealm1549]

I've always loved the 69 Mark lll.

[@EndeavorsDnB]

Loved the drive.

[@filipfaraci2751]

Good choice!

[@RapperBC]

@10:51 I remember as a two- or three-year-old asking my mom why there was a sundial on the Pattersons' car. This really confused her, so she asked me where it was. When I said it was on the trunk, she finally realized what I was referring to and said, "Oh! No, that's a styling feature that's supposed to look like a spare tire, like on older cars from the '20s and '30s." I remember then wondering what *those* cars looked like.

[@user-ev5og3uj3u]

Good show and information

[@JazzzRockFuzion]

Admittedly, I prefer the Mark IV’s exterior *appearance* , but the Mark III is undeniably the superior car - bottom line, I’d take either in a heartbeat! 😅

[@HypocriticYT]

These cars look like they were made yesterday and I feel that way being old enough to grow up with them 😮 Hard to believe they are over fifty years old 😅and I over sixty 😮

[@sp-lc1fy]

ME too.

[@williamgrimes668]

my favorite cars

[@georgewilson1184]

Let’s face it every time you show the Lincoln Mark series the references to Cannon are going to be endless LOL😅

[@halhenryg]

For me, hands down the 1969 Mark III stunning!

[@its.just.me.1.2.3.]

Both are beautiful but I have a sweet spot for that 1972 especially that color combo!

[@steve20118]

Mark VII's were fantastic! 1989 my favorite.

[@addiewinnie]

Ok I love these cars!!! I remember back in the 80s when I was a kid one of my neighbors down the street had a 70s Lincoln mark 4 !!! I remember they traded it in for a brand new Honda Accord 🤷‍♂️ but at the time the Honda Accord was very popular!!!! I remember my parents had an Audi 5000 and a Volvo wagon!!! When the elderly couple down the street traded their big old Lincoln for a Honda Accord!!! Everyone was so surprised, but I remember my mom telling my dad how did they get a Honda Accord, I have been on the waiting list for a few months!! 😂😂 obviously the Honda Accord was very popular!!! But the 60s 70s Lincoln is beautiful car and probably didn’t not know how much the Japanese cars were coming and how well received they were 🤷‍♂️

[@TalismanPHX]

The Mark III is timeless. And elegant. The Mark IV, Cheapened and a bit gauche.....

[@ryanelectra225]

You nailed the comparison. Having driven both, the Mark III is nicer, although the IV looks terrific

[@captainamericaamerica8090]

The gas tank on it, was right at the license' plate . Danger ď

[@generfeld]

In the 70s they went more hard angles/edges, giving it a more modern and ominous/badass type of cool compared to the more happy/honest classiness of the 69. The 72 is my fav. Combines the muscle and cruiser look very well. Also 72 was before the 5mph bumpers which added more chrome and have a jagged look, making it look more "elegant" but takes away from the muscle look. That 69 is gorgeous though, a more of an older style of classiness. One thing I noticed is with muscle cars, the exterior can be beat up but it's still badass. But with cruisers like these, the color, wheel style, and exterior condition all need to be good, and if they are, they look AWESOME. But Ive seen some ugly color/wheel combos so it takes some thought/work to really get a cruiser looking aces. Both of these are lovely.

[@THROTTLEPOWER]

Great vid, cool cars!

[@billwood6168]

I have Mom and Dad's mk V... when driving you look thru the tent...sun visor down blocks 1/2 the windshield

[@BB-tc6gz]

Give me top notch classy understated Mark 3, or full blown disco land yacht Mark 5. I think I'd genuinely be just as happy to own either. The Mark 4 is just an awkward set of years for me though.

[@edwardpate6128]

Every time I see a Mark IV I immediately think of William Conrad in the TV show Cannon.

[@BillofRights1951]

Loved my parents '67 and '68 'Birds....the '68 was a precursor to the Mark III...that Bird's interior was heavily updated from '67 and was on a continuum with the Mark III the logical upgrade.

[@Rholl39]

I really knew the winner before I watched this video. If you drive a big, personal luxury car, you definitely want decent power, and the Mark IV does not have it. Exterior styling. To me, the styling of the Mark III definitely looks more classy. It has that "personal luxury car look". Maybe it is the roofline or something about this car draws me in. As for the interior, you have said it in your comparison. The dash in the Mark III has an elegant, defined look, as compared to the cheap look in the Mark IV. My opinion = There is no comparison. The Mark III.

[@trucking604]

I like the ‘70 and ‘71 Mark III best, the best interior and the ‘70 and ‘71 Mark III had hidden windshield wipers and the thicker Lincoln style exterior mirror. All nice though. And all the full-size Fords, Mercury’s and Lincolns had the smoothest, quietest and most serene ride.

[@alecfromminnenowhere2089]

I had the 1972 Continental and I liked the Mark III better for all the reasons you gave in this video.

[@MS-wb5mf]

My father had a 69, there were a few 68s although they were sold as 69s. My parents also owned a 73 Mark IV and 78 Mark V. The build quality, styling and performance was far better in the 69.

[@ronsadusky9707]

Personally for me the Mark V is my favorite. I’ve always thought they would have made an awesome convert. My next favorite would be the Mark III. Can’t explain really what it is about the Mark IV that puts in last place for me, with that said, I think they were all stylish cars. Today’s cars can’t come close to any of the Marks!

[@dcole9589]

Mark IV series too curvy, where Mark III, Mark V more chisled, elegant.

[@c0jonz]

I saw a 1978 Mark V convertible at a gas station a couple weeks ago. The owner (Fred) said that it was 1 of 50 factory authorized conversions.

[@ronsadusky9707]

That’s cool, I’ve heard of custom builders making MarkV convertibles, never knew the factory actually did!👍@@c0jonz

[@LP-ov8mp]

I think with the mark iv looking back it was essentially the same from 72-79. The dash is the same the body ( aside from the bumpers ) looks so similar for 8 long years the styling wore out its welcome in a way. The mark iii was only three years and you just don’t see them as often. Both beautiful cars. I’d take the mark iii.

[@garycrawford2256]

I noticed Adam's Mark IV did not have cruise control. I love the Ford 3-spoke steering wheel from that era.

[@MillerMeteor74]

My `97 Lincoln Town Car has a lot of wind rush sound coming through the windshield. I've never experienced that in any of my Cadillacs. The trunk is the deep well trunk like your `69. In some ways my `96 Cadillac Sedan DeVille rides nicer than the Lincoln, but the Lincoln has much less engine sound inside. As for those two cars, both are beautiful, and the comparison was interesting. Thanks.

[@joegarcia54]

Awesome review

[@sooverit5529]

I absolutely love the color of the 72. It glows.

[@warmstrong5612]

The Mark III was the last "coach built" style of luxury while the Mark IV was just mass produced luxury masquerading as coach built. Never saw the point of using cheaper materials in a aspirational luxury car. Even if it cut into profits the big three should never have compromised on their luxury models. People were still willing to pay a premium for quality, if they weren't then Mercedes would've struggled to get a foothold in the market. Imagine a Mark IV with an even better interior than the Mark III and just think of how amazing that would've been. Or a '71 DeVille with a nicer interior than the '68. Oh what could've been.

[@chuckselvage3157]

Both nice cars but i like that burgundy mark 3.

[@williambush7971]

If I could deal with today's parking lots I'd daily drive a Mark IV.

[@sc1338]

I want real luxury like those