Reacting to our Most PROFITABLE Videos!

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Linus and James look back at the LTT videos that made the most money and try to figure out the secret to their success.
Discuss on the forum: linustechtips.com/topic/14373...
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MUSIC CREDIT
---------------------------------------------------
Intro: Laszlo - Supernova
Video Link: • [Electro] - Laszlo - S...
iTunes Download Link: itunes.apple.com/us/album/sup...
Artist Link: / laszlomusic
Outro: Approaching Nirvana - Sugar High
Video Link: • Sugar High - Approachi...
Listen on Spotify: spoti.fi/UxWkUw
Artist Link: / approachingnirvana
Intro animation by MBarek Abdelwassaa / mbarek_abdel
Monitor And Keyboard by vadimmihalkevich / CC BY 4.0 geni.us/PgGWp
Mechanical RGB Keyboard by BigBrotherECE / CC BY 4.0 geni.us/mj6pHk4
Mouse Gamer free Model By Oscar Creativo / CC BY 4.0 geni.us/Ps3XfE
CHAPTERS
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0:00 Intro
1:00 Number 10
3:00 9
4:11 8
5:07 What are CPMs?
6:09 7
7:59 6
9:07 5
10:44 IT'S NOT CLICKBAIT
11:54 3
13:17 NUMBA 2
14:45 Don't skip to the end you monster
16:00 Key Take-aways
18:12 Outro

[@galgrunfeld9954]

Linus: "I don't like being called Daddy" Linus's kids: "Father. I have returned from the institution of studies."

[@hungrynapps]

🤣🤣🤣🤣🤣🤣🤣

[@azaril7780]

This dude😂😂😂

[@literallyhuman5990]

Why I read it with the tone of a crusader

[@adithyaps3606]

@@literallyhuman5990 I read it in the tone of kratos lol

[@blackjack2526]

@@adithyaps3606 ZEUS!!! Your son has returned, I bring the knowledge of the sages!

[@kevinto8166]

I'd like to see this done with the reverse situation of lowest profit videos and potentially what you learned from them in why they didn't do as well.

[@abdulmuhaimin9787]

It will be the early videos. And that's mainly cause they didn't have the presence they do now. They can do one with lowest performers for the past 3 years though.

[@Patrikv303]

@@abdulmuhaimin9787 Still, 3 years ago they didn't have as big of an audience as they have now.

[@rendon2959]

There will always be a tendency that it will be the earlier videos since they always have fewer subscribers the farther you go back, therefore more likely to have less revenue. I'm thinking that the revenue should be divided per subscriber as I think it's a good gauge for growth and popularity.

[@souls.7033]

@@abdulmuhaimin9787 maybe add a time cap or something like that so that it doesn't go too back in time

[@johandominguez6788]

@@souls.7033 idk why i wanted to comment but he literally put a time cap on his comment... did you not read?

[@marlinkoch7141]

Can I just say Linus really monetized his own monitizization

[@yuanwang9324]

While coming off as more genuine and transparant.

[@techwin2]

Not a lot of KZbinrs show the money they gain, this is amazing and very appreciative!

[@Waitwhat469]

I feel like a lot of other tubers doing wouldn't seem as humble, but the fact that LTT has been marketed as a real group of creators and employees and not just some guy really makes the numbers seem reasonable. If was just Mr. Beast after setting fire to a wad of cash or something, it would be gross to me.

[@Sanyu-Tumusiime]

@@Waitwhat469 but then again they have 65 employees that they need to pay

[@ravindur3825]

it's just the way Linus has always been

[@AndrewBrowner]

they left out about 90% of their income... ad sense is the tip of the iceberg

[@alishariaty4418]

@@Waitwhat469 brand deals are where the real money is. Based on his own formula LTT made 4-5 Gs on this video. How much money you think they got from 2 sponsors? And also the ltt store which makes thousands per day probably.

[@jeo2222]

I was expecting to hate the this video but loved it. The title made me think this was going to be you guys re-watching old videos. I usually find behind the scenes content fascinating.

[@seanmcclune6526]

Same - I enjoy most LTT content, but I hands down get excited for behind the scenes content - house, moving, tours, etc. I work in production so it’s fun for me to watch how other people do stuff and see how it’s set up

[@rubinixcube8866]

Now they NEED to do a list of worst money making videos that have over X amount of views.

[@DizzyBusy]

For this alone I'm contemplating to sign up on Floatplane. I heard they have even more behind the scenes content

[@mayankboob279]

They should totally change the title - reacting is passé, but how much your videos made - you have my attention

[@DemHighTimes]

glad i have a vpn and ad block. i watch you videos and you get $0

[@EpikoXailia]

What I've found is that many times I'll leave literally ANY KZbin video on while I sleep and it'll somehow land on these same streams, or Vsauce Michael counting prime numbers, or Tom Scott $1B driving

[@princesidon]

The longer Tom Scott ones ALWAYS come up automatically.

[@wowdogeful]

It's always Vsauce Michael saying prime numbers, that one is in the recommendations of every video if you just scroll down far enough

[@mnnptl]

I'd suggest to switch off autoplay so that you can sleep while watching the video and your phone will turn off on its own some time after the video ends.

[@bao1964]

@fireroka or tom scot vaping lmao

[@beastworm]

I come to comment this exact same thing. I woke up to "I love building computers" at least twice a week

[@lukekart]

The transparency and genuineness of this company and team are what keep me watching every single LTT video. Cheers guys, you are really nailing it.

[@MrJozzuia]

W take.

[@GotEmHere]

Besides the one plus ad😂

[@osakan7632]

Nah, profits from adsense only contribute a tiny fraction to what they're making.

[@AndrewBrowner]

theyre leaving out the income from the in video ads, other sponsorship videos, the free items they receive, the merch sales, any affiliate links, channel membership, and if they have it some kind of patreon or members only website.. can easily multiply the average ad sense by 500% for total income per video.. how do you think they have 70+ employeers and consistently are building new spaces and adding thousands of dollars in hardware a day

[@mamba101]

@@AndrewBrowner Which raises some questions around how can they remain unbiased when they’re completely reliant on sponsors.

[@DeSinc]

regarding the YT premium revenue being so much higher on long streams, there was a bug that meant anyone who downloaded a vod with YT premium counted as a full 100% watchtime *premium* view for that whole stream, *no matter how long it was* and it worked multiple times, *no matter how many times you downloaded the video.* the spiffing brit highlighted this 'exploit' and showed you could earn thousands and thousands of dollars off this, and it only got fixed within the last 12 months I think. I wonder how much extra revenue was generated on the long streams due to this glitch? maybe not much, as I don't think people were intentionally exploiting it for very long before it got patched

[@overlisted]

Free money glitch

[@DoomsdayDatabase]

@@overlisted yea i wish i was monetized back then (im still not) and i could have used that to earn a bit

[@kiranbahra]

lol i probably helped out quite a lot as i would download the live streams to watch on long train journeys. although in fairness i would actually watch it all too

[@casedistorted]

too bad spiffing brit probably ruined some peoples livelihood by showing everyone this glitch. I respect the guy but he ruins a lot of cool things by showing them to such a large audience. He's kind of fallen off now though anyway, probably ran out of good ideas.

[@JohnPaulBuce]

ah yes, tf2 bug

[@princesidon]

The best part is the fact that the April Fool’s video sponsors *actually* paid for all of the features.

[@urlv.]

🤑

[@MoominBoomin]

True! I can't wait for intel or AMD to throw money at linus so he can buy sketchy watercooling again!

[@1draigon]

They don’t talk about that video at all sadly though

[@happinessiskey2858]

@@1draigon here's a WAN Show topic about it though: kzbin.info/www/bejne/oWfPf3WmnJiJl5I

[@TheKarabanera]

@@1draigon Because it's probably under NDA. I don't think either Linus or those companies would like to disclose the rates. This is only about youtube adsense.

[@MrDudeJim]

Being that transparent and also being careful about the “logistics” of the LMG is the main reason of why I wanna buy ( and have already bought) your merch. I just want to support the way that you treat your viewers because no one that ”big” have showed us what YT money means. I just hope to see other channels make it as well, just for the diversity.

[@coherentpanda7115]

I'm so happy Linus is this transparent, he's far more transparent than 99% of the public companies with shareholders. He doesn't need to do this for us, but it really shows how much they actually give a damn about making good content, and want to provide advice and their own insights to other KZbinrs trying to make a living off of KZbin.

[@Deroven]

I just buy it because its cheaper and better quality than what I can get in Finland. It was to support originally, but since having a taste of it, no way to go back to normal clothing. 😂

[@zheckman89]

If I didn't want to purchase LTT merch out of respect for their team values (such as transparency), then it would at least be because they have some quality products at great prices (looking at you, LTT desk pads)

[@raymonddeaniii6837]

@@zheckman89 yea, bought one for the office and I don't regret it

[@Djuntas]

Im just glad to see the old benchmark of 1 million views = 2k dollars. This just seems like the norm, be it 2015 or now. I guess it just hows its always gonna be.

[@EnchantFortnite]

Once again, I appreciate the transparency that Linus and team allow. It's definitely a reason why I watch them.

[@Fuwret]

Once again, appreciate the transparency that Linus and team allow. It's definitely a reason why watch them.

[@ElGuatequero]

Once again, I appreciate the transparency that Linus and team allow. It's definitely a reason why I watch them. 🤡🤡🤡🤡🤡🤡

[@skaytr4]

I love how honest Linus is with all these things

[@carrascletnen]

"I miss you, Tyler"... Human values, Linus, you've got high human values...

[@DrLol07]

Indeed, this put a smile on my face

[@UltraKipper]

What a Knob.End

[@XDSDDLord]

I remember when KZbinrs were scared that they would get banned for showing their revenue. This was a fascinating insight into the behind-the-scenes. I'm sure other KZbinrs appreciate it too.

[@ZesPak]

What happened to that? I was thinking that watching this video.

[@sIightIybored]

I'm guessing more of the revenue comes from the sponsors/merch than youtube. Since $20k a week is "only" $1M a year which I don't think would pay the wages, never mind the facilities. $20k being a guess on the weekly earnings.

[@niter43]

@@sIightIybored with huge video library LTT built up over the years ad revenue from trailing views on older videos is probably just as much as newly released ones, lol Also yea, IIRC few years ago they showed the revenue source split on WAN show, as revenue from Google/KZbin being only like 20-30%. LTTStore and sponsorships being just as much. Floatplane and Amazon links closing in with sub-10%. Edit: not a WAN, but normal video "How Linus does make money 2020"

[@leakingamps2050]

LTT has discussed finances in the past - it was a pretty even split between lttstore purchases, sponsors, and yt revenue This was on the wall show, iirc, when they discussed why they don't remove ads on KZbin

[@Nitidus]

@@ZesPak It has been established a couple of years ago that, at least since then, KZbin explicitly allows sharing revenue figures. Many creators have done it since

[@bullettube9863]

This video is why his other videos did so well. Linus engages with people whether they are watching at home or sitting next to him. No techno mumble jumble, just straight to the point info that is interesting and engaging with a bit of humor thrown in that makes up come back for more!

[@Lrtzeh]

i never cease to love how open and how real LTT is with their community

[@molecularmagexdshorts3706]

I can see why the PC building streams did so well... its always enjoyable and the different camera angles keep it engaging.

[@d3lsl0w]

Lots of viewers enjoy the live aspect and kinda want to see Linus drop something (it's like Nascar watching for wrecks or Hockey watching for fights). =P

[@digitk]

They're also great for multitasking. Got a bunch of chores to do? Throw on a long stream vod! Same with playing some games. Especially since it's not something like a high intensity esports stream or something, something you don't really need to be watching at all times, it's perfect.

[@brokeandtired]

The China PC build did so well because everyone was curious how Chinese PC parts buying worked.

[@pearce05]

@@digitk yeah streams like that are really good for motivation for me. It's like someone else is in the room working on something also.

[@theplayerofus319]

Such a spammer

[@Nordern]

The amount of times i have fallen asleep watching something like QI, to find my phone paused at the end of a long LTT stream is quite high, having Premium i imagine this is something that does cause quite a bit of income due to the long, un-interrupted playback of a 2 hour stream

[@4tehlulz]

Same thing happens to me but with WAN shows from 2013...

[@bspvdj]

I usually go to sleep on fridays with WAN Show on, then wake to youtube start screen on the TV.

[@qaazz]

@@4tehlulz lol same for me, kinda trippy when you wake up to it

[@TexasTimelapse]

I do this every Friday for WAN, then wake up Saturday to pick up where I fell asleep. I have premium too.

[@OzJohnson]

came here to say this as well, but with my tv. Basically I'm a LTT money machine because it'll just roll stream after stream

[@Jonathan-ts4jx]

Deserve every penny you guys get ! I'm sure everyone here has Probably saved hundreds if not thousands of $ from the videos you make.

[@TheRandomshite123]

Watching linus got me back into PCs and made the algorithm recommend me budget channels so definitely saved me money

[@TheIlidius]

@Garo Yeah but yk hobbies and shieet, gotta go for the fullfillment points before expiry date

[@dillonh321]

No they don’t

[@EnchantFortnite]

Considering they put out a video every day for years upon years, the fact that Linus remembers so much specific stuff about every video is amazing.

[@someoneelse5005]

that's what separates things you do strictly as work from things you are passionate about, I'd say

[@alissathompson1617]

I actually watched the $500 amd pc build like 5 times. I ended up building it and still use it to this day. Love all the content, 3 years ago I couldn't tell you what the components in my pc were but now I can build one start to finish all thanks to the ltt team.

[@matmach335]

Same bro, that build was basically my inspiration to get all the components for a pc. And I learned how to build a pc by watching ltt's videos, too.

[@bspvdj]

Similar here. But bought a 1660s and a b550 for better upgrade path.

[@davilinkicefire]

Same for me as well

[@HoloScope]

Same I learned how to build PC's from his videos. Started watching him like 6 years ago.

[@HoloScope]

Holy crap

[@vincenium]

This is why I love LTT; keeping it real and open, no BS, with a dash of entertainment

[@jimmyhackers8980]

no bs? they didnt reccomend ad block plus......they seemd to just be shilling youtube premium.

[@ahmed4363]

@@jimmyhackers8980 probably because it stops their revenue. they didn't say "buy KZbin premium!!" and are explaining that yt premium revenue is different than normal ads

[@rayansharma2042]

@@jimmyhackers8980 wow, almost as if they need to make money, they weren't promoting anything they were just being transparent, far better than every other youtuber

[@darkm007]

@@jimmyhackers8980 They have a video on how to block ALL ads on ALL devices connected to your network. Seems kinda redundant to recommend something everyone knows about after...

[@ribertfranhanreagen9821]

​​@@jimmyhackers8980 so you expect them to recommend ad block when they whole business earning is basicly ads??? it's like you protest why a restaurant not promote cooking food yourself at home. and a company trying to make money is a bs?

[@evanmiles7252]

I love how transparent you guys are with your community. Love your videos guys!

[@wilyamiyoo]

4:15 Really agree with Linus here, we miss Tyler. :(

[@kdawg3484]

One thing I can say about the live streams that may not be considered concerning their success is that Linus is very engaging off the cuff. So, they're better than your average live streams. And, usually he goes off on tangents during these build streams that are actually really interesting, whether it's about his painting experience or his time at NCIX or inside views on what it's like to run a business. It's engaging, because it's just a guy that knows his stuff so well that it just flows out of his mouth easily and with lots energy. And usually that tends to happen in the middle. I could see it probably tapering off at the end as things are focused more on wrapping up the actual build. People aren't watching solely to see a computer get built; they're watching to the see the guy building it.

[@aniruddhavispute]

yeah, this is so perfectly explained. so a plain pc build video would never get such interest. But it is Linus and his tangents that do the trick. even if it's a threadripper build or some wild custom watercooled build, at some point of time, you do loose interest in a stream. And that's basic human brain tendency. You can't focus on one thing for very long. But that's where Linus takes us away from the build, talks about some of his experiences, some of the fun or insightful stuff about his life, or even about some components that make these streams exciting. Often times, I've put on his streams while working and haven't even watched the complete video, I listen more. and if I hear something specific about the video, then I switch the tab to see what he's talking about.

[@Morberis]

Yeah the tangents are what I love. Doesn't matter who though.

[@MrMartinSchou]

> And, usually he goes off on tangents during these build streams EGG SHELL!!!

[@alexanderlee5180]

Yeah totally

[@modulusshift]

I agree so much here, Linus is an untapped streaming resource, because as good as he is in a well-planned and well-edited context, sometimes you can't beat the random stuff that comes out of the combination of boredom and a gentle pressure to perform.

[@sami-iami]

I really like how honest Linus is on this video.

[@canwevrit]

The live streams are great to have on in the background when working as it doesnt require as much effort to pay full attention to it. I wonder who else or how much of the demographic of watchers watch it in this way

[@stephengere3937]

Oh hey, that's me right now :D

[@MiriaJiyuu]

I've woken up to "I love building computers" several times because I just leave yt on when I sleep

[@baddabaddabaddaswing]

This video is like the ultimate flex. Not only showing off how much money they've made on videos in the past, but making money on this video TALKING about money they've made in previous videos. If there's anyone who knows how to monetize content, it's LTT

[@Qardo]

Well, Linus is running a business. He is selling entertainment and even information. He has to make money to keep doing what he set out to do. It isn't so much of a flex. Than, just having the sense to not follow the same formula over and over again. Some times, the most random video or even stream/VOD will net some more revenue. Verse all the others.

[@redangel745]

Oh please like other channels don't do this. Of course they double dip

[@19smkl91]

You do realize that there is much more money involved in running business like that, it's not black&white and even these numbers are easy to understand in general but doesn't tell actually much. There are many companies that sell their product for less than making it costs and they can still show you statistics of millions.

[@pieterdepauw6599]

"In this video, James and I are going to guess just how much money we made on the highest earning LTT videos . Speaking of making money... check out the sponsor of today's video ... Freshbooks !"

[@PagChomp190]

Tbh these numbers are mostly the crumbs of the cake, the sponsors are the ones paying the big bucks

[@Oboe5life]

The funny thing about the “I love building computers” stream, is that it frequently gets auto played after other LTT videos (along with the corrupted WAN shows), so I’ve watched the first hour or 2 at least 10 times if it turns on while I’m cleaning or doing other things around the house

[@100Underscores]

Same here man. I’ve seen it pop up on playing next at least 10 times

[@Valrax]

That stream has popped up at least 10 times for me when leaving youtube on. I've woken up to that so many times after passing out late night with youtube on

[@chrisjudk]

As a fairly long-term LTT viewer, I just wanna say I really love how good the transitions to sponsorships have become over time!

[@MrJozzuia]

Can we talk about how these videos are "years ago"... but they feel like they were released like literally yesterday? I still remember watching the whole house water cooling, the move-in vlogs, feet through garage ceilings, and so much more.

[@erwinagustin8608]

@4:20 "We miss you Tyler" Dang that hit me in the feels man #RIPTyler

[@SimohSays]

I've had premium for years and almost exclusively watch long form content or stream vods, never occurred to me how much of an impact that may have had for the creators, but I'm glad my money actually seems like it goes to creators

[@AltonV]

He did talk about it on wan a while ago. There was a question about it and he emailed someone on yt and on the next wan he could provide some information

[@DrSmoothlove]

I believe the way it actually works is your watchtime is categorized by channel and then your $10 minus youtube's take is divided that way. so if you spend approximately 50% of your time on youtube watching LTT they would get $5 from you that month as opposed to having to watch 2500 videos to equal that with adsense

[@jmanig76]

@@DrSmoothlove I remembered when Premium came out and KZbin explained it that way, but I was sceptical it was marketing speak to stimulate engagement and the details would be much murkier. Good on them for being true to their word.

[@wobblysauce]

Yep, works better for people that don't watch much video content/channels. But I want to see the personal use break down, as someone with 400+subbed channels.

[@zac-1]

Ive had premium so long I couldn't imagine life without it because 90% of the time I use it on my phone lol

[@EkodeInk]

I’m really glad they made this video, it’s super interesting to see behind the scenes because most people on KZbin would NEVER show anything you guys did. Great video! 👍🏼

[@nicholashaddad8659]

Hey this video genuinely made me spring for KZbin Premium. We ingest so much valuable content from you guys and its amazing to see your expansion. I have been watching for years, not to mention I am also supporting all the other creators I enjoy.

[@Lizlodude]

I still refuse to out of spite for them killing GPM, but I ran it for years. Worked pretty well.

[@dapz]

Something I noticed with premium, I made a graph a while ago comparing premium revenue to premium average view duration, and while the results are for the most part pretty consistent, there was one massive outlier which just so happened to be the only music cover I did. For every hour of a normal video a premium viewer watched, I got $0.02±0.0015, but for this one outlier video that number was $0.26 per hour watched.

[@Mewtwodestroyer]

Interesting.

[@von...]

a quarter per viewer is beyond my wildest guesses of what anyone could possibly make on KZbin it would be insane if there was a way to hit levels like that on the regular lol

[@helplmchoking]

@@von... per hour of view time, not just per viewer so potentially KZbin pays more for something like a song cover as they're likely to be around 3 minutes long or so, meaning most viewers will only watch for a few minutes vs a video like this which is 5-6x the length so higher view times can be achieved with lower viewer counts (and fewer paying members per hour of view time). Interesting that it can vary that much, though

[@PNWAffliction]

yea and music covers do notoriously well with the algorithm for some reason

[@jimmyhackers8980]

get adblock plus instead.....sod paying for youtube

[@thbpe86]

This was really interesting! Props for showing us! Loving the transparency, as always!

[@Carnage8]

Yes the transparency is always amazing from ltt and why I continue to support it :)

[@CubeRover]

Your Comment Got A 💗 From Linus Tech Tips.

[@sk8erpenguin9]

It was really cool to see this side of the company. I know there's only so much you can show, but seeing this kind of behind the scenes of a YT company as large as y'all is very unique.

[@MarianaSilva-gn9xo]

Honestly you guys deserve that revenue. You make informative and useful videos for all of us unlike other KZbinrs who make ton of money by creating drama and childich vlogs that make no sense.

[@vedaryan334]

The fact that long videos in general perform much better makes me happy. In a time when everything depends on clickbait and the attention span is so low, I like it. More time gives more space for people to do things

[@MaxIronsThird]

You took the wrong lesson from this, a long video has the most potential, but don't generally perform better.

[@danielsaiko]

This level of transparency is great! I'm really amazed of the numbers you guys pull without even counting the sponsors. Great to see you are doing well

[@Rebasepoiss]

They just bought a new building for the lab for 10 milion CAD. They need the money :D

[@LeGoog2008]

This level transparency is really weird to watch and listen, but I like it. It should not be weird to watch/listen! The world where we living on...

[@BillyBraga]

@@LeGoog2008 Yes, this!

[@Junedack]

I want them to make all the money because they keep reinvesting it and making better and better content. I love this channel

[@Jehty21]

@@LeGoog2008 Interesting that you see this as a 'high level of transparency'. For me it is not 'high' at all. Yeah, it's a bit higher than most others, but I would still call it intransparent. Because the numbers shared in this video don't mean anything. It's just a single number without any context. Did Linus make a profit with these videos, or did he lose money? How much does it cost to make one LTT video? Without more numbers I wouldn't call it transparent at all.

[@Violant3]

17:01 yes my friend, you got the point! i hate click baity titles/thumbnails, what helps me click on a video is to know exactly what i'm going to see, i don't like question marks, red circles or questions in the title of a video.

[@Goodgu3963]

I love that you guys pulled back the curtain and shows us how the sausage was made. I think a lot of people assume KZbinrs make a LOT more money than they do, and seeing exactly how much the very top videos make on a massive and successful channel like LTT is extremely interesting. With you guys talking about the cost of Labs and buying new buildings and other projects like that, know that your tip videos only make tens of thousands makes me want to go buy some merch and help support what you do. I will always love cost breakdown videos from youtubers. I think it puts a hard perspective on the time and effort put into these projects and these channels.

[@ZealoustranceTube]

I wish more channels did something like this. It's counterintuitive to some degree, but I think most people actually like knowing how successful some of their favorite creators are. Personally, it doesn't make me any less likely to want to buy what they sell. You built this empire from nothing and many of us want to support it. Thanks for sharing!

[@LightsLuck-]

The idea of knowing how much money a content creator makes impacting your opinion of them is so weird to me. Hollywood actors and athletes get paid millions a year and people have no issue talking about their salary. They will debate about an athlete being over or under paid like they are the ones in charge of their contracts. But be damned if a content creator hints at their wealth.

[@Theswagduck]

Well

[@iceleon25]

Never knew how much youtube premium helps the creators. Thought it was just a low figure. More incentive to keep the subscription then

[@Qardo]

As much as I know could get ad blockers to get rid of the KZbin ad explosion. I had adopted into Premiun early when it was KZbin Red. I really hadn't looked back. All because I do watch a lot of KZbin anyway vs other streaming platforms. So the price pays for itself and then some. Clearly, showing that even content creators I watch. They get paid for their effort and content at a better rate than even I thought too. Plus if you use ad blockers for KZbin. End up hurting content creators. So...keep that in mind.

[@dave6018]

I thought the same, so i subscribe to floatplane and watch on premium

[@lilkittygirl]

KZbin premium pays content creators sooo much more than the playable ads do. I recommend that everyone gets it tbh.

[@Jst4vdeos]

@@lilkittygirl if they’d stop raising the price

[@nullbeyondo]

@@lilkittygirl Only pays higher for videos longer than 1 hour as it looks.

[@finalfant111]

I know it is probably terrible for retention when you give exposition on concepts like DNS or go into details on networking concepts, but man, I freaking love it when you do! I have been doing IT for 15 years now. I have a Masters in Information Systems, Bachelors in Networking and Security, and a Bachelors in Programming. In my life, I don't run into allot of people I can throw around networking and computer lingo where they actually understand what I am talking about. So when I hear you guys speaking geek, talking networking concepts, It is just music to my ears and I feel like I can be a part of your world. If you are ever in the search for an expert in networking builds and design or someone who can talk programming while also systems, look me up. LOL.

[@larsondavis8155]

I watch your channels more than streaming services like netflix. Love tech. Love you're guy's honesty. Thank you. You know how to make videos that are absolutely fantastic.

[@Cyranek]

ok now show how much profit the linus only fans made

[@promethbastard]

Linus only noctua fans?

[@XGD5layer]

didn't they do that?

[@ruemacrufus]

I'd pay 5000$ for a toe please

[@jonathanguhl1048]

On a Wan Show Linus said it was +$20,000

[@GizmosGameLounge]

$420.69

[@dandyman5588]

personally, many of these top videos/streams are the ones where you are genuinely having fun or are going off script and being funny. Some off my favorite videos are the "theres no script, just wing it and see what happens" style because everybody at lmg just bounce off of each other really well.

[@erickruiz9984]

I love that workstation building video even though it's really long. Linus' attitude and what he was talking about were great and really kept my attention.

[@ravencorvus7903]

Missed James videos. These two are such a good team.

[@ReelPodcasts]

Again this video proves that Premium is great for the Creators you watch. I get why Google doesn't explain Premium all to well because of the payout being larger but if this doesn't prove that it's really a good deal for both you as a sub and the Creators you watch I don't know what is.

[@marvin8291]

Now I know I'm doing a good thing watching LTT with premium.

[@Winter-ut3bb]

This video is actually the best Ad for premium I've ever seen

[@baseballjustin5]

*Insert Starship Troopers "I'm doing my part" Gif*

[@KarlMarshall]

Using premium end up falling asleep and wake up 3 hours into a stream Archive ha, this is great for creators

[@TheKeksadler]

I'm strongly considering buying premium after this video, just considering how much of a boost to payout it seems to be for creators.

[@conradthe2]

The mechanics of business/all the subtle psychology involved makes this sort of video incredibly interesting

[@nim6us]

I love this! So many content creators get so squirrelly when you ask about how much money they're making or where revenue comes from. Even though I'm not interested in the career per se, I enjoyed seeing the curtain pulled back and getting a little insight into how the sausage is made.

[@popculturerenaissance2683]

This is why I respect Linus so much. This level of transparency is unseen in the KZbin space.

[@ganzoVEVO]

Hey linus, just wanted to say that as much as you think this content is low brow and not really all that educational, it can still either be immensely entertaining and occasionally still educational. I'd obviously be disappointed if the whole channel devolved into reaction videos and whatnot, but it is a fun idea to sprinkle in there periodically, especially as a long time viewer. I think you mentioned often being pushed to occasionally do these types of other videos when there's gap in the content schedule and that you think they're low brow on WAN iirc

[@MoominBoomin]

WAN show is good for informative stuff. Even though 6.9 GHZ stuff is funny and all, it brings fun to the community along with information about extreme overclocking. Completely agree with your stuff. I like all the videos I like, but honestly its the humor that keeps me here.

[@G0REGF_]

@@MoominBoomin Agreed. I prefer this channel since its informative, but still very entertaining and not some unemotional hollow corporate styled content with not even the host caring what they are doing.

[@michaelvanrheede7225]

I sent them a list of probably 80+ video ideas thusfar. So far only one was actioned

[@camerone397]

this was actually pretty cool to see. I feel like YTers tend to shy away from this kind of content but it's something I've always wondered about

[@Omega_thehusky]

i love these types of videos this one of those behind the scenes directors commentary type of thing and i adore it lol

[@Sluggernaut]

I love the transparency of this channel. I love the honesty and dedication to the viewers and tech. It makes me feel like I have a sort of ownership of a part of the channel or like I can keep some pride in being a fan. I appreciate it a lot.

[@chefben2]

That something I love about Linus. He took a love for tech and turned it into a thriving business that supports what, 70 or more people at this point? He always reinvests into his channel and his team and it makes me feel proud to be a fan and support his business.

[@DetroitTintStudio]

Dangg thanks for showing a breakdown! I’ve had the same thing happen. Amazon/Walmart videos have HUGE potential, especially overtime like you showed. I’ve also been able to change the titles months later to save a “dead” video

[@bubaks2]

i love the videos where u guys keep it real like this. very insightful about youtube and its algorithms

[@Nyhetskanaler]

The fact that long videos in general perform much better makes me happy

[@simonetternavn2691]

16:55 YES PLEASE. IMO the production value and general quality of LTT means that most any topic that you cover will be entertaining, but not know what that topic is before I click is irritating. usually I don’t end up watching a video until KZbin has recommended it like 27 times or until you change the title to be more descriptive of the actual content. Though I understand that LTT is a business and unfortunately click-bait is what sells so I’m not too bothered and I will still watch your videos, Even if i may be a little frustrated by the mystique of the title.

[@julianmitchell2115]

I appreciate that Linus really cares about the credibility of the channel and is not going to actively just put out builds constantly. I do like the content, but it’s great seeing their deep-dives into how technologies work. Any Anthony video is a must watch for me as well.

[@koryyyy]

You deserve every cent of it. Not just you but the whole team, Videos are great, entertaining and best of all very very informative. You helped me (and probably half the world) to take good decisions on next purchase or even how to configure the thing you already have

[@johnkaplun9619]

Plot twist, this becomes the top preforming video.

[@Nupid_Stoob]

I just realised how much more entertaining it is to have 2 Hosts on screen talking to each other. It is much engaging, I like that a lot.

[@rickgubala830]

One thing I've noticed with these top performing videos of yours is, I fall asleep listening to KZbin videos in bed, and these are the videos that tend to pop up in my queue during autoplay, so while I have only really clicked and watched once, KZbin has certainly played a lot of those longer streams on numerous occasions for you. I just happened to be asleep during it.

[@rubbers3]

The "I love building computers" stream is/was promoted for me SO MUCH a while back. Basically, whenever I had a mid-day nap after work and after the previous video I was watching (non-tech related too!) was over, the autoplay seemed to play it 6/10 times.

[@notenoughtime23]

you guys should do a 24hr extreme live stream with all the crew getting a slot to show case any subject they like. this could be an annual challenge. the winner would be the ltt staff member with the most engagement during their stream. this could then be made a subject on how much money did we make from a 24 hr live stream on a follow up video haha this could be an annual event even allowing the public to participate and be in the audience...

[@jajssblue]

Wow! LTT thank you for this incredible behind the scenes look at the finances behind YT! You really trust your audience and I appreciate it!

[@SlackerDoge]

Being this transparent about the money you make earned my respect, keep up the good work.

[@august1870]

dynamic between you two is great

[@Zeinzu2]

I love seeing James on here more often. And I love watching him SNIPE the sponsor call-outs!! I think the behind the scenes angles and story lines like "Who has the best PC at LTT" is a big reason why the videos even did so well. MORE MORE MORE.

[@Lustle]

I can attest to the algorithm thing. I've been binging some LTT content recently. I would pick several videos, then kinda just let the algorithm go on it's own. The videos I picked were usually the Intel upgrade stuff (Sarah's is great), some of the crazy build stuff, content more like that. Videos in the 15 minute range, more edited high engagement compact content stuff. After picking several videos, then letting YT do it's thing, it would always end up taking me to a build stream. Every single time. It would take 6-8+ videos to do it. But at the end, I was always ending up at a build stream. And it is consistent, been binging probably last 2 weeks and everyday, more than once a day, once I let YT pick on it's own I end up at a build stream. One day it probably did it 5 or 6 times. It's just interesting how YT was steering me towards that content, especially when it was so different than the first several videos I picked.

[@jmanig76]

What I find really fascinating about the algo is that I have a few VERY divergent interests (travel, tech, kpop and baseball to name a few) and yet it only takes one or two videos for the algo to switch my recommended to whatever topic I feel like watching at the moment. And then when I switch again it picks off on the new topic where I last left off as if nothing ever happened in between.

[@groghunter7403]

really appreciate how open you guys are about how the process works, it's some of the most interesting content on youtube.

[@flukey8682]

Fair one for publishing a video like this most people like to hide what they earn. I'm also looking forward to seeing how the new lab comes along. GG LTT

[@Oblivionator100]

Honestly its really nice to see a real breakdown of how my premium membership helps. It makes me glad to actually pay knowing that the revenue, at least in some part, goes to creators.

[@CreeperPookie]

it's*

[@JesseGaming7593]

I am so proud of the LMG team for being honest about their revenue. I normally stick around this channel, due to how honest LMG is.

[@karnige5804]

well ad revenue is a fraction of what Linus makes, he makes most from sponsors

[@pjay4598]

With how big his channel is his sponsors most likely spend at least 5k

[@SahimTech]

Seeing big creators' revenue e.t.c is kinda inspiring us, new creators, to continue grinding. Nice Video LTT!

[@jasoncox9256]

The honesty and transparency in this is quite remarkable for any company or creator

[@Vokoca]

Actually good to know that paying for premium helps the creators as well, makes the subscription feel a little bit more justified in my head.

[@chrisfortune1813]

This was the main reason I opted to go premium, it may not be much but it is more per head than adcents I believe. Also heard the demonetized content also gets the prem money so if you enjoy discussions around current affairs of difficult social subjects it will, I believe still pay out on those hard hitting videos that are deemed to be not suitable for ads

[@chadmasta5]

Another great thing is that it pays even if the video is deemed not advertiser friendly.

[@cortesacrawford]

I wish there was an Honorable Mention section talking about how much they made (or didn't make) on some significant videos over the years. Like 16k gaming, the roast, or the fire truck.

[@ivanbower6814]

This is a classy move. I really appreciate Linus' transparency with some LTT financial info. It's nice to feel included like this considering the viewing commitment I'm sure so many people have to their business. In general, businesses should take a note from this. We'll done and thank you!

[@MatthewStevenson84]

You should definitely have scheduled streams. In fact it's a recommendation on the streaming platforms. I would start with two per week and expand as needed. Maybe one on a weekend day and one during the week.

[@PwnZ3R0]

Really love theses types of content and the transparency of the KZbin channel. I really do enjoy these. Hope you do more.

[@danisoful]

Love that the title is as far from click-bait as possible, and love the behind the scene content from ltt!

[@nicholaskaralus1904]

Number 4 helped me so much I was an installer for ATT and it made a night and day difference.

[@alecgarcia8709]

I think one this yall fail to mention is how many people were looking for PC building vids during quarantine. I imagine if you're looking for someone who's building a PC with no cutaways so you don't feel like you missed something if it's your first ever build, these are great vids for that.

[@jonnathangarcia3827]

This brings me so much happiness seeing him switch things up every now and then keep it up

[@PhilChilled]

I see in a year or two Linus will be reacting to this one as his most proffitable video.

[@christianskjerning4454]

10 more and he will be reacting to all the reaction videos

[@li_tsz_fung]

@@christianskjerning4454 reacting to top ten top ten reaction video

[@alexandervonheereman6168]

I watched all the streams after the fact. I would love to see more. And yes, please more Wish setups! :D

[@Jeremy_Hopkins]

A regular live stream could be interesting, though I'd prefer varied content on stream days. Throw in some retro gaming related stuff with Anthony, design with Sarah, engineering with Alex. There's all kinds of cool streams to be had! It's also possible to have too much of a good thing, so every other week/monthly would even be enough for me.

[@scottspittle6094]

I love watching the live streams, it feels like I'm hanging out with you and your team. They are lovely and casual and lots of lovely conversation

[@B.Miller]

So my youtube premium is actually quite valuable in terms of people I watch, that's nice to know.

[@LannisterKing]

love your content linus have been with you for 8+ years keep up the good work

[@no-replies]

Don't even have a computer, I'm just here to watch genuine people have genuine fun

[@jsrons]

I would absolutely love a Wish series, seeing Linus react to crappy technology is my favourite

[@Baldavier]

Do a Michael Reeves and unbox 1000 things people sent you but from wish instead of Amazon

[@tiromandal6399]

You gained a new level of respect today Linus! I never expected you to literally show us all those numbers!

[@egoneoteo]

you are prpbably the only channel its nice to see the sponsor clips