Reading Is Fundamental | Bookmobile PSA 1970s

[@louisgarrison6909]

I went to school with the kid in the commercial. He went on to get a part in the movie "Claudine", and also played in a Mad Magazine Movie entitled, "Up The Academy" with Ralph Macchio (Before Karate Kid). He also played on one of those crime series on tv. I wonder how he's doing. He was a little genius back in the days. Wendell.

[@janni7454]

This commercial touched my heart as a child. I was blessed with parents who made sure there was always something to read. I could not imagine all those children with no books. I always donated all my books after I read them. I never wanted anyone to miss out on the joy of reading, because Reading IS fundamental.

[@a.musaahmad5229]

I definitely remember that. Where all my 70s babies at!

[@souljazzrb]

I haven't seen this in over 40 years! Thanks for sharing it.

[@riondaniels1901]

Wow was this on TV? I think that I remember this from when I was a kid !!!

[@Mobilecyclist]

I very much remember this commercial! I remember the young child kicking the can dand walking up to the bookmobile , picking the book, Then leaning against the concrete pillar and reading it… Wow just crazy haven’t seen this in decades… Thank you for sharing

[@mediasawdust2458]

The shot of him hopping off the RIF van was something I always remembered. The shot of the world trade center is eerie though.

[@IceManLikeGervin]

The Bookmobile- now that was cool!!

[@aliciapitterson2010]

I loved this commercial from my childhood

[@impalaman9707]

I remember this ad when I was about 5 years old. Thought that kid looked really sad kicking that can around

[@josephtopete1492]

I remember this ad like it were yesterday.

[@rmac8012]

I knew as soon as I saw RIF in the initials that it was related to this topic. I still use the this phrase.

[@destressfrlyf843]

R MAC Yeah, Whenever I misread, I remind myself LOL LOL

[@destressfrlyf843]

R MAC Yeah, Whenever I misread, I remind myself LOL LOL

[@rmac8012]

De Stressfrlyf WOW I NEVER NOTICED THE BOOK HE CHOSE UNTIL NOW. I always saw that raggedy Ann and Andy.

[@rhondaatkins1776]

So do I.

[@mikeciresi3697]

I remember seeing one RIF commercial that used the song "Tommy Can You Hear Me?" by The Who

[@kiggityk4975]

There was one that played wake up in the background in the 80s wit the same footage

[@ravioli2389]

Message !!! 📢

[@napoleonsolo5929]

"I Am Somebody". ^_^

[@mojojojo8223]

But why focus on the little black child and furthermore, why was shirley from what's happening playing the teacher

[@kincamell2]

Yes.

[@wiscorpio72]

I remember the Ed Asner commercial but not this one. What year was this? I was born in 1972. I might not have been watching TV yet when this commercial was on.

[@mikeballew8385]

Can anyone confirm who the narrator was? It honestly sounds like Leslie Nielsen.

[@snowmountain2007]

Does anyone know the author of 'I Am Somebody'? I would like to buy the same book the young boy is reading. If anyone could help me, I'd really appreciate it. Thanks! 🙂

[@cnnisfakenews2833]

Any updates on new Dick Gregory footage?

[@reelblack]

Someone recently posted a very early TV appearance that was presumed lost. There may be more things like that in various archives that people will post. Beyond that, you’ll have to wait for the feature documentary I Am Dick Gregory that was announced before he transitioned.