Realtors: You'll never struggle with cold calling after this...

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▶ ABOUT BRANDON MULRENIN
Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.

[@BrandonMulrenin]

▶ ▶ ▶ WANT ME AS YOUR COACH ? Schedule a One-on-One consultation here: bit.ly/3uEuE5r

[@austinkimbler4894]

Hey Brandon, where is the link to the playbook? Is it still available??

[@lavalentina5318]

Name, pattern interrupt, ask permission Pattern interrupt example: intro self as agent ; self deprecation 😅 ; humanize oneself -- potentially receive compassion, empathy, compliance Ask permission : relate back to RE

[@SamKey-u7c]

I’ve been a realtor for over 5 years now and as someone that has built their business HEAVY on cold calling (I did not have a large database in the city my business is in) this is the best way to approach it. You can not control if right now is the best time for someone to buy, or sell their house, but you can control getting into a good conversation/building a relationship with most people.

[@evanmcinturf6848]

First time I tried this, I paused cause I assumed me would hang up, but he said "i'm listening"

[@RogerTheJanitor]

Brandon, I recently hit a huge list of absentee owners with the "before you hang up" script. The number of people that hung up on me, I can count on one hand. With absentee owners, you expect to get multiple hang-ups per session. This script changes all of that...

[@Ms_AMGR]

Thank you for sharing your tips online for free! ❤

[@rickertpropertygroup]

Brandon, as a 64 year old with decades of experience I believe in "The Truly Educated NEVER Graduate" I love your approach and value packed videos. I have tried to be the type of cold caller you teach to, but these nuggets I'm going to use. Thank you!!! Mark Rickert

[@BrandonMulrenin]

Let me know how it goes!

[@mikelastmanstanding6078]

This is exactly my issue

[@rickertpropertygroup]

@@BrandonMulrenin will do

[@abbyynorman2874]

Even in a woman dominated industry the Men are still better than the average woman agent-it’s just facts-

[@ajtxrealtor]

@@rickertpropertygroup How have your calls gone since listening in 3 months ago?

[@merchantmps]

You ve just changed entirely my perception on cold calling and i finally feel like i have found a missing pieces. Thank you

[@livybearful]

Watching this as a struggling new agent in this crazy market. Need the motivation !!!

[@tomdioro]

Pure gold. Thank you.

[@sunnyislesbeachluxuryhomes]

Excellent as Always and so appreciated. Thank you Brandon !! I too have my own little pattern interrupt and it works!

[@arsenakopdzhanov7763]

You just earned a subscriber. Will be putting this to use TODAY.

[@Chris_598]

I’m going to start trying this. Your teaching me more then my own coach that I’m given at Keller Williams.

[@jamienamwanga]

❤I have just joined real estate in dubai, wish me well guys

[@marisagarcia4080]

How is it going?

[@user-pq9vn8om2z]

Good information. The funniest cold call I have ever heard is from the movie "Boiler Room." "One of the most frustrating aspects of making cold calls is conveying the value of your product or service to customers. There are plenty of competitors competing for business. In this cold-calling scene from Boiler Room, Seth (played by Giovanni Ribisi) is at home eating breakfast when he receives a lackluster cold call from a newspaper sales rep who he immediately turns down. We see again in this sales scene that the sales rep does not have a developed sales strategy for dealing with rejection."

[@gp94403]

Great stuff, Brandon. Humanize the task, have fun with it and watch your results improve.

[@VanessaSanchez-rq9cn]

Humanize the task! Right there is the key. So many of us miss that. Once I started looking at it like that everything changed.

[@Realtor_Dorcas]

Thank you🙏🏾

[@jonmccall9871]

I have been searching for a better script. I was just telling my assistant today that if there was a way that I didnt have to tell the consumer that I was a Realtor, I could get past the hang up. This is Perfect. Real Estate is always changing and our scripts need to be changing. Id love to hear the video for expired calls and neighborhood dials

[@MitchGrooms]

This is the best cold call video I have seen but I am calling Folks who are in a Probate situations after someone dies and they are in the process of deciding what to do with the home. Mine is somewhat opposite but I can use some of this,, great video. I just subbed you. I am an Atlanta Realtor and I have a car channel here, I am all over the board..

[@brlyalve]

To Brandon's last point of the video I offer a quote. "Education without implementation is merely entertainment" -Brian Buffini

[@eranicole]

Brandon, this is so funny, true, and helpful. Thank you!

[@AmerikanNPC]

Been binging your vids so I can get better at calling people!

[@Ashley.Gomez.]

Love the information! The cut off at the end had me on the edge of my seat!😆

[@vincecash1513]

This deserves a sub. Will use this trick, Brandon!

[@adelaidewhite]

Your videos are so helpful!

[@EmilyOlson-sw9ii]

but what are the two questions you were THEN going to ask???

[@EJoliveros]

I'm currently learning as Real Estate Agent. Thank you so much for this sir it helps a lot for me!. ❤❤

[@damionwright6961]

This is a well done and very informative video. Thank you for taking the time to share this Brandon

[@leizabethcolon]

Thankyou for constantly dropping amazing valuable knowledge, truly the best!

[@TheNativeFloridian]

Thanks for posting! I'll give this a try

[@LorraineGlaum-rj1sz]

Love the information

[@larsblake2587]

Another great video but the script was not in the description, only a link to sign up for coaching. Please post the link for your scripts. Thanks.

[@abbyynorman2874]

First thing you teach any Beginner or struggling agent …is to “cold call” don’t give up 35% to your broker again for a lead that you yourself can generate! Cold calling is as old as time do 3 a week, you won’t regret it.

[@sumahomes-i4i]

you are awesome!

[@Lenderwiththecoolshades]

Love your info!!!

[@mitchgallagher4487]

Hey Brandon, I am a new realtor, I am starting to get leads that are 3-6 months out. Must say some guy on KZbin who knows his stuff mentioned absentee to me... so thank you! Anyways I know you were saying follow up every week with phone calls but I can't think of what to say when I call them without bugging them? Thank you!

[@MrMorel895]

I’ll try this! 💪

[@mishataylor8910]

Are divorce leads considered transactional or pipeline? I noticed that wasn’t a mentioned lead pillar in your free training (which was AMAZING 🚀)

[@TheTattooedRealtor_Utah]

I love your content. I think the issue is that you take quite a while to get to the point. You pitch prior to delivering and it feels like wasted time. I don’t like fast forwarding because you drop tid bits in here and there. Just my humble opinion. Keep it up, I’ve implemented tons of your advice.

[@abdullatifhusamo9123]

Driving to my office now and I can’t wait to arrive to try it 😂. Dubai 📍

[@Letthykingdomcome610]

I did try this however I did run into one Home Owner who laughed and said don’t you think you should disclose what company you’re working for first and even after I disclosed it and I handled objections she said she still doesn’t feel comfortable to give me any business so I’m not really sure how to proceed.

[@GustavoSellsOC]

Just move the n to the next call.

[@TheLily97232]

That happens. It's fine. He mentioned 90% success. There is still 10% of rejection

[@elizalensha]

I really appreciate your content! I wanted to ask a question, what should be the script if we are calling people who have listed their properties on the specific website and we are not aware of their names?

[@dangoble9729]

FIrst time listening to you. I like what you're teaching. One question, once they give you permission to talk about their home, where do you go from there? Do you talk about market trends, sales in the area or ask if their home is ready for an upgrade?

[@BrandonMulrenin]

I teach agents that I coach how to elicit motivation by following a framework I call DART 🎯 Desire Ability Reasons Time

[@codiannsmith]

Random question, but can I ask what platform you used to share your iPad with your talking head camera? Thanks so much.

[@Schiffer115]

What about "hot" leads that just registered with us and we call them back do you use the same opener?

[@mercedesa.quesada9691]

where can I get the free workshop?

[@jessetek]

I’m going to try this and see where it takes me

[@abethereal]

Try if a few times not everyone is same but this is an amazing approach

[@hassampervaiz-nw4wk]

"We engage in cold calling and frequently encounter sellers looking to sell their properties for cash on a daily basis. However, we primarily focus on listing properties. If you have investors or clients who are interested in purchasing these properties for cash, I can supply you with the contact numbers of these sellers. I operate in the states of Florida, New Jersey, Georgia, and others, and can provide you with approximately five contact numbers of interested sellers on a daily basis."

[@KarenLavia]

Asking a real estate agent whether you should buy a home right now is like to asking an alcoholic whether they think you should have a drink lol. Homes in my neighborhood that cost around $450k in sales in 2019 are now going for $800 to $950k. Every seller in my neighborhood is currently making a $350k profit. Simply unreal. In all honesty, deflation is what we require. The only other option is for many people to go bankrupt, which would also be bad for the economy. That is the only way to return to normal.

[@HectorWhitney]

Home prices will come down eventually, but for now; its best to offset some of your real estate investments and get into the financial markets or gold. The new mortgage rates are crazy, add to that the recession and the fact that mortgage guidelines are getting more difficult. Home prices will need to fall by a minimum of 40% (more like 50%) before the market normalizes. If you are in cross roads or need sincere advise on the best moves to take now its best you seek an independent advisor who knows about the financial markets.

[@nicolasbenson009]

Due to my demanding job, I lack the time to thoroughly assess my investments and analyze individual stocks. Consequently, for the past seven years, I have enlisted the services of a fiduciary who actively manages my portfolio to adapt to the current market conditions. This strategy has allowed me to navigate the financial landscape successfully, making informed decisions on when to buy and sell. Perhaps you should consider a similar approach.

[@ScottKindle-bk3hx]

this is definitely considerable! think you could suggest any professional/advisors i can get on the phone with? i'm in dire need of proper portfolio allocation

[@nicolasbenson009]

My CFA ’Melissa Terri Swayne’ , a renowned figure in her line of work. I recommend researching her credentials further. She has many years of experience and is a valuable resource for anyone looking to navigate the financial market.

[@kptrzk9398]

My job is real demanding too btw. That's why I commissioned ChatGPT to do all my investments. PM me for deetz

[@glennroback9102]

Do you have new scripts from the reverse selling playbook that reflects the Nar changes?

[@TopUpLogistics]

As a freight broker it’s almost impossible to find hot leads and when you make a call it goes through screening process

[@keithnielsen7758]

I don't the link to the Free workshop Brandon refers to in the beginning of this video ❓🧐. Please help

[@ivanreagent]

I like your scrip Brandon I read it in your book. I noticed you dont ask if the property has been listed by another agent. Is there any reason why you dont ask the owner this?

[@candysworld2933]

Which book u r talking about??

[@kodiakgriz2296]

Interesting NLP loop

[@OkanaganOutlook]

Was looking for that link of the 6 figure agent, I dont' see it... am I just missing a click!?

[@matthewsoto8114]

I’m listening to Eminem 8 mile battle before I call everyday!

[@hassampervaiz-nw4wk]

We are in the listing business and we do cold calling. We have many customers who want to sell their property for cash, as well as some commercial property sellers. What should we do with these customers?

[@5tr5]

If you can get them at a discount: 1. Buy them yourself. 2. Partner with investors and buy them together. 3. Build a list of investors who buy cash, sell to them. 4. Commercial investors have a different mindset and data points than resi investors. Speak to an experienced commercial real estate broker and partner with them (co-list) I have done all of these myself. I’m a commercial real estate broker and investor. However, you must divulge that you are an investor that also holds a real estate license. You must also divulge that - if you are buying yourself-you should not take a commission. Also, make it clear that you are not representing them as an agent in the transaction, you are only acting as an investor. Finally, clear it with your broker before you do any of these things, so you don’t run afoul of your broker’s rules. You’ll earn a profit when you later flip the property. You can’t be their fiduciary/agent and also the investor. You can get sued.

[@hassampervaiz-nw4wk]

@@5tr5 "We engage in cold calling and frequently encounter sellers looking to sell their properties for cash on a daily basis. However, we primarily focus on listing properties. If you have investors or clients who are interested in purchasing these properties for cash, I can supply you with the contact numbers of these sellers. I operate in the states of Florida, New Jersey, Georgia, and others, and can provide you with approximately five contact numbers of interested sellers on a daily basis."

[@elroy316]

Send them to me.

[@Michaelarrickusa]

There is no link attached

[@fresnocabinetsoutlet]

Bravo

[@tfjohnson55]

Gold 😮

[@3ptrey927]

The reason I’m not having success is because all numbers are flagged as “spam likely” not because I’m not calling

[@TopUpLogistics]

I am having hard time finding leads and the leads I find are no help

[@bekesir12]

Do you know the reason why the resistance goes down over time is because of trust

[@danielmaraio69]

don't say "give me a second" say "Give me a Moment or two" when you give a specific time, they'll expect that exact amount of time. a second or 2 Is not realistic. Moment can be several seconds or more

[@williamward7801]

The good ol' pitch slap..the worst.

[@sethhoscheit3175]

Where do you find prospects cell phone numbers?

[@VANCOUVERHOUSEFINDER]

I am sure that was a robot call . Or ai

[@shabaazhussain7426]

I’m pretty sure that was A.I. Brandon lol

[@kellybarnett7578]

too long

[@JO3haNsum]

Bryan casella says he’s better thanyou😅