Redefining Pet Care: The Tractive's Brand Story

Excited to bring you an engaging conversation with Kostas McDade and Andrew Bleiman from Tractive in this episode. We dive deep into the fascinating world of pet tech and explore how Tractive has strategically positioned itself within a niche market. Andrew, Tractive's EVP for North America, shares the compelling story of taking a European pet tech brand into the North American market and the unique challenges they faced along the way.
We discuss everything from leveraging SMS marketing to boost customer acquisition and retention to the importance of creative localization and multi-channel strategies, including the surprising impact of linear TV. Andrew also reveals how Tractive differentiates itself in a highly competitive space by focusing on exceptional customer experience and innovative partnerships.
Whether you're a marketer or an eCommerce founder, this episode is packed with actionable insights to help you scale your business and stand out from the crowd. Don’t miss it today.