Redesigning Your Logos! (Bad Logo??) 😳 Ep 9

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In this video, I'm redesigning your logos in Adobe Illustrator CC 2023. Most of the time, I love minimalism, but that can sometimes take away from the character of the brand identity. So I'm going for a more handmade logo design effect. Not everything in graphic design has to be minimal - especially when it comes to designing logos! You can follow along with this if you like, there's a link so you can download the logo files!
Plantify Logo: www.dropbox.com/s/61djffizufk...
Sunrise Logo: www.dropbox.com/s/e9wk6nzqjb4...
If there's anything you would like me to cover in a video, then let me know by commenting down below!
🔗 Links
Will Paterson: linktr.ee/willpaterson
Take a look at our store for awesome design resources! assets4d.com
Join the Reddit crew: / willpatersondesign
Become a member: / @willpatersondesign
If you would like me to design your logo and company branding, please check out my website for more information! www.willpaterson.design

[@willpatersondesign]

Hope you guys enjoy the video! If you did, then make sure to post your own logo on the subreddit! Watch the previous episode here: kzbin.info/www/bejne/Y5PaiqeKn8idp8U

[@shafik1227]

Tuned In

[@OOF_ItsAndy]

Hey! I made the Sunrise Yoga logo, thanks for taking a stab at fixing it, love what you came up with as it's clearly a well thought out logo and composition, not my squished text abomination haha Love the content! Hope to see more of my designs amplified by you so I can further develop my logo design skills!

[@willpatersondesign]

It's not an abomination! It was fun to re-work it though, thanks for posting it :D glad you enjoyed it

[@Ethanol.]

Nah bro yours was better. You asked for a yoga company logo, he gave you a daycare looking one.

[@NatOliver]

Hi Will, can I suggest an idea for you? Would you fancy redesigning defunct British brands? I’m thinking of brands that were once synonymous with the British high street like Woolworths, Phones4u, Debenhams, maybe even Mr Whippy, BHS and Safeway. All were big brands/chains in their day. Maybe it’s time they got a revamp for the high street in 2023? It’d be cool to see your take of bringing back once loved brands.

[@willpatersondesign]

This is such a good idea

[@ardnisgnirf]

Did this ever happen? would love to see this ❤

[@Kittldesign]

Excellent demonstration of Kittl, Will! We're excited to be adding even more mockups soon and filling up those categories. 🔥

[@willpatersondesign]

🔥🔥🔥🔥

[@suyashimishra]

Just recieved the notification! This was much needed!✨🙌

[@willpatersondesign]

Hope you enjoyed it!

[@sanketkachare4488]

P is not perfectly align in plantify logo

[@twinklefire7241]

That’s all I could focus on. And it seemed a little too small as well, shorter than the “L” and thus not visually balanced.

[@mitzerbitzer]

Kern Kop Will on duty right now, make sure you're not running around with W-illegal kerning.

[@StillSahan]

Thanks🍋

[@theonlyanonymousone680]

You’re a legend!

[@Jopasd]

4:22 imho, I think the more rounded version in the sketch worked best, keeping the P thicknesses more balanced.

[@PRKK1]

yeeeeeeeeeees

[@Jonayed_M_Khan]

love these redesigning episodes

[@willpatersondesign]

I'm glad you enjoy them! I have fun making them

[@logotronix.]

These logos are simply extraordinary in their minimalism 😀

[@dantecxx]

Thank you for your content 🙌

[@willpatersondesign]

You're very welcome :)

[@AngeloMontilla]

Great video Will!

[@willpatersondesign]

Thank you! Really appreciate you watching :)

[@gearlounge3743]

Awesome designs. Thanks

[@willpatersondesign]

Most welcome 😊

[@TachyBunker]

You're very talented. Can you do a video for music artists? I love Carpenter Brut's logo, and want to do something as iconic and recognizable yet unique.

[@willpatersondesign]

oooo that's a great idea

[@yasith_randu4465]

Your video was so much help to me, thanks a lot < will

[@willpatersondesign]

You're welcome!

[@dannyr2976]

Nicely done Will 'Pater-kern' with the re-designs, great choice of font for 'Plantify', would've tried having the inner leaf shape on the left side run parallel to the stem of the 'P' (no pun intended!) more to keep the original shape of the letterform a little more, then somehow work in the shape. I agree with you that clichéd can work depending how it's executed. Watched the whole way through so 'Lemon'.

[@willpatersondesign]

Thanks for the suggestion :D

[@ilhamismail2908]

i love your creative but simple idea

[@willpatersondesign]

Thank you! 😊

[@neehasahu201]

First logo transformation was something i was expecting but what you done with 2nd logo that blows my mind.😮😮

[@CabdullahiCadde1]

Great And Good

[@apatsa_basiteni]

That sunrise logo redesign was fire

[@cyclopswithbangs]

Will acting like New Spirit isn't super huge right now! Great usage!

[@greenscreener7655]

Eleven! Nice work as always👍

[@jkartz92]

It not only depicts like a leaf, but also feels liek a elephant trunk!!

[@MyLudimila]

The yoga one looked kinda lost. It reminded me more of a water park or sunscreen company logo, but it was cute (IMO of course).

[@buckbuchanan4810]

lemon. :) I also thought you could cutout the horizon into the star S icon to bring more continuity between the icon and the full logo

[@therealjamin6618]

Nice Haircut 👌

[@willpatersondesign]

Thanks 😅

[@jedu_youtube]

Mate, loving the videos. Trying to come up with a new logo for my channel and seeing your thoughts and process is really really helpfull! Just had to comment and say thanks!

[@willpatersondesign]

I'm glad you find them helpful!

[@EllyseaAndDolls]

🍋 I really enjoy logo redesign videos, I learn a lot from them. It's funny because my studio is called Studio Yoake, which means sunrise in Japanese, but I didn't go for a playful logo like this sunrise logo, I went for a logotype with a very modern ligature serif font whose A makes kind of a circle with the horizontal bar. Otherwise, all very clean and streamlined.

[@Rocklee21745]

Greattt really loved the sun rise logo and mockups 😍😍🤌✨

[@willpatersondesign]

Glad you liked it!!

[@britishcrackamico]

Will, I love watching your videos. I have been a freelance graphic designer from the UK for almost a decade now so I know better than anyone how designs can be each to their own. But knowing your style, that P just does not fit with Plantify. I think it would be better if we had a plan of what the brand actually belonged to, is it physical or digital. That P just did not hit, it was too heavy and didn't fit with the rest of the font (I liked the font). The idea was strong but execution in my opinion wasn't. Do you know what I mean? It felt like a rush job but maybe that is the best way to create videos? I'm not a youtuber! Can you do a double redesign? Redesign your initial ideas? Presuming the client wanted to go on a new route? Much respect hut as you know, the client is always picky. Love you homie x also why couldn't you show us the ipad edit as opposed to mouse? X

[@britishcrackamico]

Also, just finished the video, the last logo was meant to be for a yoga studio and not for a new orange juice brand. Again, not hating but just trying to give costuctihe criticism. In all honesty the client could potentially love the logo, but by chance they don't, maybe make a video redesigning YOUR OWN logos based on client feedback. These are both cool logos in their own right but I think you missed the mark with both of them. But, again, I love your work and your channel, a big fan and been following you for years!

[@willpatersondesign]

Redesigning the redesign might be a good idea hahaha.

[@britishcrackamico]

@@willpatersondesign Maybe we could have a redesign battle? 'Subscriber battle!'

[@britishcrackamico]

@@willpatersondesign if you dsre......

[@willpatersondesign]

@@britishcrackamico lol, I've done battles in the past. These are just videos where I try and give a different take. I'm not being competitive.

[@Dumbydouchbag]

Eleven! I really enjoyed the design process and the simplification honestly the way u speak is super clear! I was thinking you could redesign actual logos like Coca Cola in a different time period , you put time periods on a spinning wheel, spin it, and then put the logos on a separate wheel, spin it and whatever it landed on , you must do (just a thought yk ☺️)

[@howjos]

11 -the sunrise logo worked out great

[@char.graphics6747]

How did you record yourself while designing on the laptop

[@CondogCreative]

Is the P in Plantify supposed to be smaller than the other type?

[@tylercommons6479]

Lemon. I like the second logo as like a beachware brand but I think you missed the part about it being a yoga studio. it was a bit too playful for the non-existant brief.

[@Mania26]

I wish be that good in logo design as you :(

[@patch863]

i really like the more handrawn and natural feel to todays logos! also lemon 🍋

[@eleoptera]

Hey. Nice stuff. However I think the sketch you made for the P in the first logo looks a lot better than the one You constructed from the font. Couldn't you have traced the leaf and Integrated that in the font path?

[@mohamedzaky1850]

i love this series so much it's give me a great inspiration

[@willpatersondesign]

I'm glad you like it :D It's my favourite too :)

[@Todn_Hamekul]

where did you search for your typeface?

[@nyme2349]

This has nothing to do with graphic design, but I absolutely love your haircut, looks good 👍

[@willpatersondesign]

Thank you :)

[@luvhopefullie727]

Thank you. Great video!!! Lemon.

[@abdullahnaseem2285]

Really adore your work brother. Wish to work with you someday as an official employee or an intern. Would be a dream come true. 😍

[@vladamark98]

Was it lemon or lime? Amazing video! Keep up the great work

[@willpatersondesign]

Both!

[@vladamark98]

Oh my! You replied. ^ - ^ Thanks

[@craiglancaster8200]

What was the font you used for sunrise? It's a nice looking font and I don't think you mentioned it.

[@willpatersondesign]

It was hand lettered :)

[@enemyofaveragedotcom]

@@willpatersondesign Right! Thanks for getting back to me!!

[@F4xP4s]

You are the Kernel!

[@victorbenetti4636]

how you did that on the star in 10:43

[@klst1746]

Nice vid, quick question though. I mean yeah rules are meant to be broken but the invisible guidelines for designers (as well as my university prof) taught me to not change two elements in a logo (not meant literally). So my question would be: Why did you add the second leaf to the right of the logo? Did you want it to be there for the playfulness or any other reason? I would like to know that. Thanks in advance :) oh and: lemon

[@willpatersondesign]

Great question. To me the logotype seems to left side heavy - so adding a visual to right side balanced it out. Although, it isn't placed as accurately as I would've liked it to be. :)

[@klst1746]

@@willpatersondesign Ah okay sometimes it's as simple as it gets haha

[@willpatersondesign]

@@klst1746 Yup! It's cool to break the rules. You'll fail a lot of the time, but every now and then you'll find a gem (not calling my logo here a gem)

[@forgrow4623]

nice..

[@willpatersondesign]

Thank you! Cheers!

[@aldelcy]

why not make the i dot the leaf? too cliche?

[@DavidMArt3]

Yes sir I love your works and teachings. They are all great. If you're interested I would love to see a cool logo using just the letters "d" and "m" Thank you for the quality packed videos

[@user-fg7yt1sd4o]

I did this logo [Mutahar Husain] thanks Will for your critique❤

[@user-fg7yt1sd4o]

Brother please mentions my name thanks❤

[@user-fg7yt1sd4o]

Plantify one *

[@dishaarts21]

great work. also 🍋

[@willpatersondesign]

Thank you!

[@coreyspaulding17]

🍋

[@PsiTechVirus]

Instead of the Kerning police, can you just be The Kernal?

[@BendoubaAbdessalem]

1:51 photopea

[@mrilyes7001]

Like every time ,u r so talented🎗

[@willpatersondesign]

Thank you ❤️

[@lancewenzel5344]

Ngl the sunrise type reminds me of Löded Diper from Diary of a Wimpy Kid

[@hpadgaming5843]

And did client like this logo or not? I want to know update.

[@willpatersondesign]

It was a redesign of a logo I saw on our subreddit so I'm not sure if it's even a real company!

[@Jarnokes_Design]

lemon

[@willpatersondesign]

Yesss!

[@arqamkhawaja]

You are amazing bro. Love from Kashmir. Would you like to redesign my school's logo if I submit you information and pics of it.

[@iantyyc]

Lemon 🍋🍋

[@IHateMaL]

The P kinda look like it’s a phantom lol

[@declan_franklin]

11

[@blackswan7033]

Lemon 🍋

[@MikeGOplay]

Leven

[@jawsDANK]

🍋🍋

[@naomipaterson9300]

🍋🍋🍋

[@willpatersondesign]

🍋

[@IndiSzn]

eleven

[@amyavan]

Lemon🍋

[@edmondbobb-murden2097]

Lemon

[@slythemongoose9138]

LEMON, MELON, OMEN, LONE, ONLY, MOLE, MENLO, NOLEM, NOMEL, NOME, GNOME, MONE, LOME, MONGREL, GROMEL, GRONE, RONE, NORE, MORE, GORE, GROLEM, GOLEM, GNOMGNOM, MONG, MUNG, LUNG... TTFN, THANKS AGAIN!

[@fatandhandsome]

Homely is an interesting difference in terms between the US and UK. In the UK its good and cozy, but here it's ugly and unattractive. Rough difference based on the audience. But that P is definitely US homely.

[@FensBRL]

your T is too far from the N, Mr. Kerning Police

[@willpatersondesign]

Gottem

[@dustadorre]

E1EV1N

[@hossamnossair7605]

Sunrise logo is more beautiful than plantify

[@Yellowsnakedesigns]

🍋🍋🍋🍋🍋🍋

[@NoNameCode]

Original logo was better in frist one

[@qurangripe2490]

Me not like your on, or before on both

[@eskideamos]

I think there was a way to interpret the sunrise logo more respectfully of the original - sticking to the 70's typography theme and just executing it better. People shouldn't be so quick to give up their initial idea just because someone else re-does it with better execution, but disregards the original inspiration. The updated logo lacks any character and just looks like another generic immature typeface logo. Miss on this one, just my 5 cents. Peace!

[@willpatersondesign]

Although I don't agree that my logo lacks character, I 100% agree with what you're saying!

[@MarcJensan]

So far I AM loving your videos, but you tripping with your legs is a huge distraction. If it is something you cannot help, then I do apologize for pointing it out. Maybe you addressed it in a previous video? Maybe you have ADHD? You did mention flipflopping between different things.

[@willpatersondesign]

Restless legs :)

[@filipstojanovski1675]

Sorry, the Kittl thingy is just too much of a hassle.

[@youtubeuser1492]

🍋

[@Alik-Green]

lemon