Redesigning Your Logos! (Bad To Good) 🔥 Ep10

[@willpatersondesign]

🚀 Thanks for watching! If you enjoyed the video and would like to learn Logotype Design then check out Logo Launch! www.logo-launch.com

[@tg2104]

Sincere question, why not replace the 'h' in Bauhause with your new logo? To cheese and cringe?

[@willpatersondesign]

I didn't try it! However, it would probably not be as legible. Saying that, I spelt it wrong haha. @@tg2104

[@shellingford9861]

I don't know why, but the 2nd one reads 'Retzo Pzints' to me. Can't unsee it.

[@willpatersondesign]

Yeah, I recon the cursive R's could be refined more

[@TheTameeey]

Definitely. I think the 2nd 'R' is more forgiving though! For me it reads like 'Retzo Prints'. Even if I try hard, my brain won't process the first 'R' and it'll automatically turn it into 'Z'... The more I stare at it it could also read like RetLo Prints... I just can't see it as an actual 'R' lol

[@manankanani321]

Personally I liked the original logo more than yours in the 1st one. & For the second one i guess it looks like 'Retzo' rather than 'Retro' so I don't think that's a good thing as a brand identity

[@RakynCZE]

Yeah, Unfortunately I am feeling now like unwanted hater, but I've read it too as "RetZo"... didn't like the Bauhaus redesign neither 😥

[@malikbaratov2010]

I feel like the original Bauhaus felt much cozier and it looks like a B flipped sideways. The Retro Prints was awesome though! Keep it up!👍

[@willpatersondesign]

I love that word "cozy", I totally agree :)

[@Sald8Trin]

And I feel like it followed bauhaus idea much better

[@yukimorandini9215]

I feel the same, the original makes more sense to me

[@malikbaratov2010]

Same

[@jayneshpatel7925]

ya, i feel the same way. and the font is good too.

[@ZEMNI-23]

It is always interesting to watch your process. I will only revisit that R in your Retro logo given that I can't stop reading it as a Z not a cursive R. Just a thought! Thank you

[@dannyr2976]

Thought the exact same thing, but within the context of a funky squidgy logotype it works imo...

[@sidettildem]

Always a good feeling when you post. As you pointed out, i reckon the bauhaus icon is a bit on the generic side, the vertical B looked nice in my opinion. Retro prints was a massive upgrade, solid redirection. R looks like Z but you know that already haha Cheers Will

[@willpatersondesign]

Thank you for watching and the comment :)

[@chidubemokey-ngene4693]

The Retro prints gives a huggable feeling ngl

[@cushiontwin]

I really don't like the the title of the video in reference of (Bad to Good). Judging how appealing a logo is, should be in the eye of the viewer. Saying the original logo is bad is off-putting and doesn't seem professional. As a creator you should know how much influence you have and understand that what you say affects people. You should let the viewer decide whether the transformation was good or bad. Do better.

[@peoplecallmepeechez]

Only issue i have with the retro print is the lower case r. Even though i know what it says I kept reading the second r in retro as a z. For some reason didnt have an issue with it in Print

[@madartzgraphics2019]

Good pointers right here. That overshooting, horizontal and vertical will greatly improve my logos even more!

[@MathiasNewberry]

I definitely want that retro prints tee 👀🔥

[@willpatersondesign]

[@declan_franklin]

I did a similar logo design of the first logo for a start up interior and exterior design company.

[@chibatundu1914]

Your process changed my perspective on the importance of creating synergy between a logo mark and a typed logo. Definitely the sort of perspective I want to carry into the new business year. Thanks and 🍏²

[@willpatersondesign]

Glad it was helpful!

[@satyakidasgupta6860]

🍏 great video, I really like the concept of Bauhaus ❤️

[@andrewarmstrong5266]

Apples! I love these redesign videos, but I also love the subscriber reviews too, I just need more vids man!!!

[@willpatersondesign]

Glad you like them!

[@Hordebarraged]

As a founder of the "H" Police I thank you for correctly pronouncing "aitch", citizen.

[@willpatersondesign]

hahah :)

[@soulfulsatyam]

Following you for my designs.... Thank you for such content... Loved it ❤

[@willpatersondesign]

Thank you :)

[@soulfulsatyam]

@@willpatersondesign ❤️

[@naomipaterson1097]

Love the Retro Prints one 🎨

[@sketchbook.05]

Sometimes when I think of retro, I think of halftones and lots of textures, although that might be more on the pop side but I guess outlining the typeface works too! 🍏

[@willpatersondesign]

Halftone would be great to add onto the design in the mockups stage! I need to make a new video taking everyone's suggestions :)

[@emanuelnolden]

Hey Will, thanks for another brilliant video! Merry Christmas and a Happy New Year!

[@willpatersondesign]

Happy holidays!

[@SoThisExists]

For someone who doesn't like the word "Vibe", you use it pretty often 😂

[@willpatersondesign]

I know hahaha. We should invent a new word for it

[@sidettildem]

I try to use atmosphere, tone or spirit

[@naomipaterson9300]

It’s my fault 😅

[@Mirsoooo]

Top video as usual! Thanks Will! BTW, are we all agree that it is harder to do hand lettering (calligraphy essentially) when left handed? 😑😅

[@naomipaterson9300]

I would think so, at least to begin with?

[@willpatersondesign]

It is harder! But you can do it :)

[@sticcostile]

Nice episode, i redesigned some football logos, your advice is precious

[@ranchoo5444]

Hey will,I like the way to play with letter "r" in Retro Prints logo redesign..💖😍

[@chubbista]

They would never hinge it on the „H“, because their biggest competitors are „Hornbach“ and „Hagebaumarkt“

[@sidettildem]

Key insight

[@holographic80s]

Retzo Pzints lol very neat font though. Reminds me of when everyone tried drawing bubble letters for their posters in grade school lol good times

[@logotronix.]

As always fascinating and practical, keep up the good work

[@user-be6uc7zw1p]

Отличные получились логотипы! Ретро печать - вообще крутая)

[@DesignWho]

Hi Will

[@willpatersondesign]

Hi! :D

[@KeMcCaL]

I actually like the original Bauhaus (with the correct spelling!) better than your imagining. Nice work on Retro, but I agree with others that the lowercase script r’s look like z’s and distract from the rest of the design.

[@dannyr2976]

Really liked the Bauhaus redesign (though sure I've seen a similar shape design as just an 'h'), also thinking to myself, why is there an 'e' added on the end? Retro Prints, wasn't feeling the initial redesign, looked too thin, the squidgy version was better but didn't appreciate it until the thick offset was added, looks great on the t-shirt mockup too. Apple!

[@PhtevenTheDuck]

I wish you would've checked out the actual, current BAUHAUS logo and tried to go from there. That would've been interesting, cause that is very out of date, but I really like it for some reason.

[@user-rn5tq9rc9h]

always shinning

[@Amorebali]

Apple🍎I liked both of your designs better

[@cushiontwin]

Personally I like the original logo for the first study. Feels more sophisticated and corporate, almost like a lawyers firm.

[@siddartkumar6749]

Hey! doesn't the second r in retro looks like a z? like Rretzo prints? it looks great though.

[@willpatersondesign]

It does! It definitely needs more refinement. Stick around for part two! :)

[@annefresse404]

Bauhaus is spelled wrong And the retro logo looks like "retzo" to me Other than that, great work

[@willpatersondesign]

:D

[@metalbonsai]

Maybe partly due to the slow death of cursive. 😢

[@annefresse404]

@@metalbonsai I learned cursive in school. The "r" still looks like a "z", but doesn't in cursive. So I don't think that is the issue

[@p4thum]

🍏Great video!, Love the Retro Prints logo

[@willpatersondesign]

Thanks!

[@systemuser8701]

It looks like a Doghouse with a chimney !!!

[@willpatersondesign]

🤣 it does!

[@CD-kc5op]

The new Retro looks like Retzo.

[@mae2309]

Perhaps lower the chimnney . it looks to good but the chimenny stick is bothering me.... amazing job mate

[@ememel9983]

Love those "apple"s

[@willpatersondesign]

[@CaraxionSUB]

Why didn't you round the corners more of the bauhause design?

[@willpatersondesign]

Hey! I wanted the design to be clean - rounding corners can make the design look a little too much :)

[@amgtsyr1475]

Apple, many thanks for the video

[@willpatersondesign]

You're welcome!

[@Nodsaibot]

for bauhaus you cannot fix what is not broken

[@willpatersondesign]

Very trueeee :)

[@elowynnbird]

Hi.

[@willpatersondesign]

Hello!

[@elowynnbird]

@@willpatersondesign :^)

[@winnetouch]

I feel like the Bauhaus logo you designed was a total miss. Bauhaus is one single word. You can't just split the name of a company in two because it suits your idea for the design. That's basically ignoring corporate identity of the brand. The original design made much more sense all things considered. The mockup looked dope though. With the Retro Prints design I REALLY like thy style but there's only one issue. I kept reading the lower cap "r" as a "z".

[@willpatersondesign]

I didn't split it - I accidentally added an E lol

[@winnetouch]

@@willpatersondesign Correct me if I'm wrong but doesnt Bauhas start with a B not an H? Maybe it sounded harsher then I meant it, sorry if it sounded snarky :P

[@munezstudio8300]

Your one was good BAUHAUS

[@davidnorman6348]

Well thought out and argued, Will, but to be frank, your Bauhaus (no e) improvement says "factory" to me. Sorry..

[@willpatersondesign]

That's okay :)

[@mayajewel9073]

Thank you for the video. I'm here to request a video about how to practice graphic design as a begginner who's trying to improve but don't know where to start and what to do. When I search it for art I find like yearly plans that explains what to learn before and after what and what I need for certain jobs and occupations but I couldn't find anything close to it for design and I'm kinda lost. It'll be a life saver for me if you could make such a video. Thank you again 🤍🤍

[@cjbeall6471]

Apples! Lol

[@Zzyyxx22]

Apple squad.

[@willpatersondesign]

Squad!

[@idkdude969]

Like your vids, just wanted to say its Bauhaus not bauhause, its german as well as the architecture design and stuff yk

[@willpatersondesign]

Thanks! Spelling is really not my strongest attribute ahhah.

[@naomipaterson9300]

❤❤❤

[@Paige2]

Apples

[@dvdpatrick]

that r looks like a z I don't know why you always show problems like this with letterings y know always a letter that is not very readable

[@jasonnorman-hodges3471]

Retzo P7ints

[@felixeffects1]

Apple

[@treymix]

🍎

[@willpatersondesign]

Legend

[@kevynlevine]

Hat.

[@MartinDiscoo]

BAUHAUS- nope.

[@willpatersondesign]

What about Retro Prints?

[@hankallgeier2685]

Retzo ?

[@willpatersondesign]

😭