Replay Session - Mastering Customer Journey Mapping: View Your Business Through Your Customer’s Eyes

Mastering Customer Journey Mapping: View Your Business Through Your Customer’s Eyes
During this workshop we:
- Explored the Basics of Customer Journey Mapping: Unpacked the fundamentals of creating effective customer journey maps that reflect true customer experiences rather than internal processes.
- Analyzed Common Missteps: Delved into typical mistakes organizations make when mapping customer journeys and how these can skew the understanding of the customer's reality.
- Engaged in Practical Exercises: Through hands-on activities, you had the opportunity to draft a customer journey map that views the customer experience from an outside-in perspective.
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Brandlove was established in 2012 as a customer-focused innovation consulting and training agency. This year we celebrate 10 years of putting the heart back into experiences, one interaction at a time.
BrandLove is not a wise-ass, tell-you-what-to-do consultancy, and neither are we a kiss-ass tell-you-what-you-want-to-hear agency. BrandLove is a partner, working with brands to connect the dots. We are facilitators of an authentic discovery process, to help organizations find and implement their experience essence, while creating a safe space for design-thinking, collaboration and innovation.
We provide our clients with very pragmatic actions to immediately start improving their customer experience. In addition to that we guide the long term strategy to achieve customer and employee experience objectives.
- CX Agency of the Year 2022 (Customer Centricity World Series Awards)
- Member of the Customer Experience Professional's Association (CXPA)