Restaurant Menu Design | Photoshop & Illustrator Tutorial

Curious how to make a restaurant menu design? Well, today we will be doing just that!
My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
The Process
---------------------
The goal will be to design a restaurant specials menu card for a BBQ joint.
I'll be using Illustrator CC for the initial restaurant design concept, content layout, and graphics planning. Photoshop CC will be used for food design imagery and final layout, plus the menu mockup.
Work Request
----------------------
partnerwithbrandon.com/
Critique Request
----------------------
[e-mail]
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)

[@BrandonShep]

A LOT of people have asked me where I get my Image Assets. They're all from Adobe Stock, and there's a 🔗 LINK IN THE DESCRIPTION 🔗 for you to get 1 Month of FREE Images! Plus, if you use that affiliate link, you'll help support the channel, so I can make more videos 😁

[@theworm7156]

Me: *downloads the entirety of adobe stock in one month*

[@brightneighborTV]

Have you seen www.fullplate.tech? Amazing 3D menus!

[@cadetoscar6535]

​@@theworm7156 How?

[@theworm7156]

@@cadetoscar6535 I have no idea

[@thecheck968]

Just from your menu, I can tell this hypothetical restaurant screams middle class family's Friday night out and I adore it

[@blanket4763]

And they’re goin out to celebrate their kid getting on honor roll

[@coolionesy]

After big soccer games was when we ate at restaurants the most! You nailed the vibe! 😄

[@mrunankBathe]

​@@coolionesy even my team used to do it! Especially when we won a big cricket tournament our coach took us to a very exotique and special BBQ restaurant. The food was 🧿 charming.

[@tsunamiart1435]

@@blanket4763 my mom used to do that aswell😂

[@1758]

whats wrong about us lol

[@AlexanderTersakian]

Always blown away by the quality of the designs, and the positive attitude throughout is kinda contagious

[@BrandonShep]

Thanks man! Very glad to hear it 😄

[@awanderingtraveler1972]

Yup

[@jolomiigbiaye1323]

No kidding

[@TheRealMrSpaceMonkey]

FR!

[@HistoricalRecapMeme]

Ikr every time I think he can’t make it any better he does it

[@raullo]

I have binged every single one of your videos. Your process is mesmerising and highly educative. I am not a designer but feel so inspired to be creative.

[@kassandrazuniga4694]

As an aspiring graphic designer I really appreciate how you share your thought process, amazing work!

[@BrandonShep]

Awesome to hear, Kassandra! Thanks for checking out the video :)

[@KongKongKongKongKongKongKong]

@@BrandonSheplike my comment

[@C0ncep1t]

@@KongKongKongKongKongKongKong like my comment

[@ryazor5538]

When you added the watermarks that was the icing on the cake my friend

[@BrandonShep]

I thought it really brought it together as well. Thanks for watching!

[@victordiaz1273]

now all of a sudden I want to be a graphic designer. loved this man, you have inspired me BIG time.

[@thebillis8327]

Your rough drafts are always horrendous and the final product is perfection. I envy your ability to see the project in your mind and flesh it out. Thanks for making great content!

[@StudyWithAnAsianBoy]

This is exactly how I want a tutorial video! I was always wondering what amazing designers have on their mind while designing their creations, and you here, good sir, thinking out loud with every step really helps us along the way! More power to you and your channel!

[@BrandonShep]

Really glad it was helpful! Thanks so much for the comment and checking out the vid 😄

[@alfredbydesign]

The watermarks took this design to another level! Great work!

[@BrandonShep]

Thanks, Alfred! I thought they added a lot as well :)

[@maariux]

I'm not so sure... personally I will lose appetite seeing small lamb as example. In same time I know what kind of meat it is, but emotions will refuse to kill small lamb and serve it. And I'm not a vegan :) Designing a menu, this should be taken in mind.

[@HarryPorpise]

@@maariuxyes, that’s exactly what I was thinking!

[@ThinWhiteAxe]

​@@maariuxI think it depends on your cultural context. I'm a Southerner, and it's quite common around here for restaurants to emphasize the animal that the meat comes from in the advertising - I suppose as an implication of freshness, although we possibly take it to a comical extent with some mom-and-pop barbecue restaurants, for example, having smiling pigs in chef's hats as their logos 😂 we are strange folk

[@marcxworld5708]

​@@maariux f emotions those animals been died 😂

[@BrandonShep]

Hope you guys enjoy this new video! It's been a little while since I last posted, but new vids will be coming regularly from now on :) By the way, who here is a BBQ fan besides me?

[@mylodzn8842]

Brandon Shepherd Awesome video man! I learned a lot :> I’m not really interested in bbq since I’m a vegetarian but I definitely understand why people like it 👍

[@aidaxf4535]

Its perfect !)

[@lukadinic822]

Congrats to the 5K subs, really love your content. Watched every single video, hyped for more👌And who doesn't like BBQ?

[@BrandonShep]

@@lukadinic822 Thanks a lot man! It's a great milestone, and I'm stoked to have reached it. Let's keep it growing!

[@wamgeez1668]

I love all of your videos but I just love these more where you kind of let us in on your thought process while you're doing it, and letting us know the reason behind why you did what you did i.e. putting shadows, choosing fonts, etc. As a learner, it makes me understand it easier and remember it.

[@BrandonShep]

Very happy to hear it! I'll be doing more of these types of videos in the future

[@dianasanchez6951]

Your explanations for why you chose certain designs were excellent. Very thorough and informative video, thank you!

[@SalleyneDesign]

Your designs are so detailed, yet these videos make it seem so easy. Very motivational. Thanks for sharing!

[@jaimeedizon9314]

i am blown away! this is the skill that ive always wanted to have! you are beyond good, sir! Thank you

[@daddydubs2024]

This was amazing! Great work...I can't help but to just keep on watching to see what's next! Keep it up! Thanks Brandon!

[@ziadashraf94]

I love the way you explain how to think while designing .. keep it up :)

[@eddarekkebo7902]

Wow this is so cool, love learning your thought process! I am learning so much. Your videos are gold!

[@BrandonShep]

So happy to hear that, Edda! Thanks for watching

[@usmanqadri7078]

Randomly found this channel, and have been watching this now for 2 hours...Love this!

[@JefffAlan]

Thank you for this video! I got my BA degree in visual arts and they never went into depth teaching actual design processes like this. Liked and subscribed!

[@daniduc]

I'm not a designer. I can't use Photoshop to save my life. I have no idea why KZbin decided to recommend me your channel. But I watched one of your videos, then another, then a lot, and I subscribed. I have no plans to learn design, but I do plan to keep watching your videos. I find your description of the creative process very helpful and entertaining, and I like the final results (as an end user).

[@maitran-kj4qu]

wow, the way you share your thought is so precious. I love it. Thank you so much. I learn more than my teacher at university

[@mariuspopescu5865]

Hey Brandon, thanks for putting out this awesome content, your work looks amazibg everytime. I really like that you tell us how you think while designing and how the consumer might interact with the design, your decisions makes so much more sense. Thanks again and take care :)

[@BrandonShep]

I appreciate that! Thanks so much for watching and for the kind words 😄

[@KevinLallier]

The quality of this videos though. Thanks Brandon, I'm learning so much from these !

[@BrandonShep]

That's awesome, Kevin! Thanks for watching dude 👍

[@camcycling6984]

Man, I just finished high school and about to get into Graphic Designer after I watched your videos I think you can turn a poo into a gold, seriously. Holy .... love watching your videos

[@nice937]

I wish you upload more videos, your designs are really helpful and not only that, they are brilliant how it looks on start and how it turns out. Waiting to see more videos

[@BrandonShep]

Thank you! More videos coming soon :)

[@MattyDins]

This man is so talented, yet so positive and kind! Hard to come by nowadays.

[@amenahdhirani7334]

OMGGG I DID NOT EXPECT IT TO TURN OUT LIKE THISSSS!! AMAZING

[@TJ7799049481]

Ive been searching for a channel like this for ages. Where have you been sir.. Take a bow! Your work is just top class! Ive learnt so much in just a day of watching your videos.

[@BrandonShep]

So happy to hear that! More videos coming very soon. What content would you like to see in the future?

[@BlissfulCounterstroke]

Outstanding. I found your channel a few days ago and couldn't stop watching everything. Fine work!

[@BrandonShep]

Thanks a ton, Benjamin! Glad you're enjoying the channel :)

[@genesis2303]

Great work with explaining thinking process, waiting for more.

[@megajuju2005]

Amazing channel, please keep posting this great content, it's awesome to witness your thinking process and iterations to enhance the final result

[@AdobeTutorialChannel]

Great typography and illustrations on the back and I love the rib graphic.

[@BrandonShep]

Thank you!

[@dennissillas9559]

I missed your videos, they are super helpful and mind blowing, love your designs. 💛

[@BrandonShep]

Thanks a lot!

[@marekstepanek1214]

Another awesome work! Good job mate🔥🌟

[@royalminstrel]

Spectacular, you have a genuine eye for design.

[@NowInAus]

Looked awesome apart from those flames, which wrecked the front page. I was sceptical about the animals but wow yes they really hammered home the menu. Thanks. Inspiring stuff

[@ausaafraffy1608]

Ur channel is so good brandon the tutorials are super comprehensive 👌🏻

[@BrandonShep]

I appreciate that!

[@johnkeith7542]

Great work!! Love these videos and seeing your process!

[@BrandonShep]

Thanks so much, John! Glad you're liking the videos :)

[@harshadaaupare]

Brilliant...loved each minute.

[@abdulhameedishere]

I am kinda addicted to your videos and i keep coming back 💗... your Videos are So relaxing 😌

[@zaraf]

At first I was like: "What is this guy doing, this looks really bad" But as the video progressed I got more and more impressed. The end result is amazing!

[@TimothyRobert93]

This is gorgeous design. I just got my BFA in Graphic design and Digital Media. Great Job.

[@BrandonShep]

Thanks a lot! Congrats on your degree, and I wish you the best of luck moving forward in your career 😄

[@brunocafTV]

Your videos are so satisfying to watch hahah always a good design!

[@BrandonShep]

Thanks a lot, Bruno!

[@ronaldbeck8689]

Favorite design channel Out there currently!

[@BrandonShep]

I'll do my best to keep it that way 😄

[@pasangamage]

this is awesome , i have no words

[@BryanLankston]

Dannngggg the hand drawn animals behind the text took the design to the next level.

[@brickspace9772]

Killer as always, man!

[@oliviacrouse1379]

Please do a cocktail menu, I could really use the pointers. You do an amazing job!

[@fedoramaranzana5174]

omg this is incredible! keep up with these amazing designs

[@BrandonShep]

Thank you! Will do!

[@adamantiumcards8931]

Awesome stuff per usual!

[@mujeebrahoma9632]

You are very underrated, learned a lot from you. Thanks

[@18aweSAM]

Would love to see you do a full restaurant menu :D

[@TomWalshHud]

You just made really complex and beautiful packaging design look incredibly easy. bravo.

[@BrandonShep]

Thanks, Tom!

[@LuBeliever]

This is just amazing!

[@xuenxd6568]

More of restaurant menu/food related designs please!!

[@SMoyo-md1uc]

I love these videos so amazing and creative. Hopefully I'll get to your level one day

[@BrandonShep]

Glad you're enjoying them! Keep up the good work, and make every day count :)

[@sageaura7624]

This video was so insightful and help you! Thanks a lot !

[@K40Keller]

I love your work. U r really a very creative person. Great. Thx 4 this.

[@nurulhasnatmomin1774]

bro you are just incredible!

[@karenwang6930]

really good videos Brandon love your design and your narrations!

[@BrandonShep]

Thank you so much, Karen! Appreciate the support :)

[@ct.frnk9]

you are a source of inspiration

[@KingMarlyy]

Artist, designer, Phycologist, KZbinr all in one.

[@cweb1988]

Yes.....love this kind of content.

[@jeffreyguilmot8772]

Another great video, keep it up!

[@travdecoop]

wow wow wow! another incredible video and design! thank you

[@adrianan8098]

This is so cool! i am currently binge watching your videos

[@BrandonShep]

Hope you enjoy them all!

[@elroy3]

nice work man, subscribed right away

[@blakesaupe129]

I'm so glad I discovered the channel. Its crazy how simple ideas out together with some style can make some really cool things. i wish i knew how to use photoshop (photo pea - I'm not paying for photo shop)

[@risenstarstudio]

Enjoyed every second of it. thanks bro

[@preethamchangappa5362]

awesome work as usual bring more of these please

[@BrandonShep]

Will do!

[@shaunvilleswartz7658]

One word : Dope!!

[@SchibbiSchibbi]

great tutorial and design! congrats

[@Blade-420]

the graphic design on the front made my mouth water 🥲

[@Stardoll257]

Fantastic work as always!

[@BrandonShep]

Thanks, Gabi! Always appreciate your kind words 😄

[@TheDorothy000]

This is amazing👏

[@bigsun4022]

beatiful, great job

[@kioku618]

It definitely came out really nice.

[@user-mg3ok3tv1e]

It is incredible! 👌

[@djzerot4525]

Awesome work bro! 👍🏻👍🏻👍🏻👍🏻

[@azgothedefiler]

love this design even though personally not a fan of the spotlight but i guess its a matter of artistic expression. love your work and though process gave me an inspiration and change in outlook

[@AshutosJain]

Love to see you back 🙌

[@BrandonShep]

Glad to be back 😁

[@tomiwaaina5499]

Nailed it once again

[@sawariim]

Whatever you do, its good man 👍🏿

[@doreendesign]

You make my day

[@abra3673]

You really deserve a million of subscribers! New fan here🔥

[@BrandonShep]

Some day! Thanks for all the support 👍

[@nickwilliams9817]

I'm dabbling in design and omg you are amazing!

[@BrandonShep]

Thanks a lot, Nicholas! Are you learning design as a hobby or as a potential future career?

[@nickwilliams9817]

Brandon Shepherd I’m majoring in Telecommunications and within that lies some design. I have a year left of school, so who knows! Maybe I’ll love it so much I’ll pursue it professionally. I definitely want to start building a portfolio to diversify myself

[@basit_yt]

Great work bro You really know how to transform raw to rock

[@KeinShah]

I am a vegetarian, non creative, and definitely not a graphic designer, but somehow I love watching your videos. great work !!! more power to you man...

[@virajshetti5700]

Tthis was really easy and well explained ,Thank you

[@akshay1164]

You are blown my mind.. man.. I realy like your way of thinking and put it on work.. Its realy very helpful..

[@BrandonShep]

Glad to hear that, Akshay! Thanks for watching :)

[@user-yp4hc7gk7w]

Crazy how towards the beginning i always think, oh this one might be his first kiss but I’m always left mind blown at the end

[@saymyname9666]

thank you for the video! it's so interesting to listen to you

[@BrandonShep]

Glad you liked it!

[@nisardezynsnisar2875]

I like your all works

[@thebrownlizard3988]

amazing video !!! i was gonna say add those aniamls outline cause i thought you would not and when you did i said damn !!! that`s super you read my miund,, amazing job keep on those amazing videos mthey are sososososoo fun to watch and very educational

[@Animationdesign.]

INCREIBLE

[@rafaelhedpe]

muito bom, parabéns

[@emmangregorio6196]

dang!!! it's so beautiful i wanna cry

[@BrandonShep]

Lol. Don't do that. You'll get the menu soggy 😉

[@marjurihoney2728]

Dope Menu Design. 🔥🔥 Please make a tutorial about making mockups 💖.

[@najahraya5998]

Underrated underrated THIS CHANNEL IS GODDAMN UNDERRATED WHY AM I JUST FINDING THIS