Logo & Package Design | FULL PROCESS

Awesome Packaging Design for a healthy nut bar in just 5 minutes (roughly)!
My Assets are from Adobe Stock ► First Month FREE: bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
The Process
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Logo Design is where we will start things off. We'll look at typography, customizing fonts to give personality, and visual layout and balance. We'll then layout our content on our packaging mockup, do some photo editing to make some really cool illustrations, and finally, we will go over information placement and hierarchy.
In 5 Minute Designs, I figure the design out as I go. I'll explain my thoughts and reasons behind the decisions I make from Concept to the Final Result.
Work Request
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partnerwithbrandon.com/
Critique Request
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[e-mail]
Instagram: @thebrandonshepherd
Twitter: @bransshep
(Some of the links above are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.)

[@BrandonShep]

A LOT of people have asked me where I get my Image Assets. They're all from Adobe Stock, and there's a 🔗 LINK IN THE DESCRIPTION 🔗 for you to get 1 Month of FREE Images! Plus, if you use that affiliate link, you'll help support the channel, so I can make more videos 😁

[@fireball9595]

How do I get the blank packages to do design on?

[@BrandonShep]

@Junior Nunez Hey Junior! You can submit a project request at www.partnerwithbrandon.com

[@dalisobandatv3924]

Looking forward to see you 😍

[@srinathsoundarrajan8483]

Hey Brandon, great designs. We are a Singapore company dealing in snacks and confectionery. We have a new project for healthy chewy candies. Are we able to kindly engage your services for making the logo and the design? Please private message me and we could discuss further. Thank you!

[@lahoucineaitelarbi6870]

I want one. Get me one. I need one 😫

[@connergates9605]

I’m tempted to start this company just so these designs can be real. 😂

[@BrandonShep]

Lol. Now this would be epic

[@The_Harylaba]

Better go and trademark this as soon as possible 😂😂😂😂

[@KDXTY]

wow 2 years and only 3 replied 😮

[@BallerinaPocket]

Do It Now 🤣

[@paulkanja]

@@BallerinaPocket This feels like it'd cost more than my rent lmaoo

[@Strawberry_Kow]

I love his logos because they’re soft, and innocent, like a child’s drawing or craft. What I mean is, he keeps it simple, yet detailed. He also makes the logo like it’s made of construction paper. It’s amazing, he should have an actual brand.

[@Tanvee]

I'm an Advertising, Branding and Marketing student but I've always loved package design and your videos are SO GREAT. Binging them all to make me motivated to learn package design.

[@Drhop]

fr

[@Randie89]

I took Digital Design back in 2012, and that was one of my favorite parts of it! It was so fun to do.

[@stillnotstill]

Crap why was that addition of red to the honey so damn satisfying?? Like it looked good before, and then you do the red and it's like... Oh my god! Just makes it so much more honey like! And I think it's just really satisfying to see something that you think looks really really good and then have it be taken to like the absolute next level

[@centerepic]

it's insane how i've been doing photoshop for years and still could not dream of making something this good looking, great work!

[@jessesavinon2138]

I’m working on my project for package design! This was so nice to look at. Inspirational and motivating too!

[@BrandonShep]

Awesome! Good luck on your design, Jesse :)

[@elenatriesch4542]

I agree!

[@rahuldevnani5415]

Hello @jesse savinon and @Brandon shepherd .. From where did you learn product packaging?? .. I'm starting to learn.. So if you can guide me it would be a help to me

[@sips3812]

@@rahuldevnani5415 someone answer this man we all want to learn

[@luciddesign]

@@rahuldevnani5415 You have all the resources on the internet: What colors work best, what is the product about, what does the customer see first, what is the main content, etc... Basically just type in product design and start researching

[@psycan95]

i need to learn this ps skills. i would buy this just because of that cool packaging design ngl. you deserves more audience, great video!

[@BrandonShep]

That's great to hear! Thanks for watching 😄

[@oknevermind2005]

its illustrator

[@kelvinsirago5371]

agreed

[@arshandubey]

Lighting and shadows can completely change the way how things look. This was a great live demonstration of this. Great skills brother 👍🏻❤️

[@soleilsungoddess6018]

Do you create the graphics/edit these videos yourself? You are a huge inspiration! My only thing with the Bar is that if you went with a Berry theme for the last one, there could've been more than one type of berries! I love your work. (:

[@BrandonShep]

Yep, I do everything myself :) Glad you're liking the videos, thanks for watching!

[@razackissa795]

Man, You make me feel like I hve to go and restart my graphics design classes. Super awesome. Subbed

[@hilarycooper8660]

I just graduated from graphic design and you taught me more in 7 mins than I learned in 2 years.

[@shenxabdlll]

I think you graduated from india 🥲💔 (hard to accept but this is reality )

[@GWHEADSHOOTER]

@@shenxabdlll ha bhai 😭😭💔

[@indiantechbro]

​@@shenxabdllltheir name is Hillary Cooper from what angle do u think they graduated from india?

[@depressantdrug]

​@@indiantechbro Probably the angle that isn't ignorant. What does a name have to do with graduating from college?

[@C0ncep1t]

@@depressantdrug Come on, connect the dots...

[@foxdk]

Such a cool and beautiful design! I love that you're giving small tips along the way, such as using a mask to hide the asset on top of your vector logo. So many times have I mindlessly used the eraser, only to find shortly after that I needed to move the asset or something... Your tips are really appreciated!

[@ainierizvi6275]

This is a great insight into typography design! Thanks Brandon! Loved it.

[@BrandonShep]

So happy to hear, Ainie!

[@mr.mcbath7124]

I'm using this to teach 6th graders about package design today! Excellent job sir!

[@Rctdcttecededtef]

That seems like a strange thing to teach 6th graders

[@Sovietycii]

@@Rctdcttecededtef well they are about to go to highschool so if they wanted to make package designs they can use those skills for their own company or a company they might join

[@Rctdcttecededtef]

@@Sovietycii that seems like a weird thing to teach highechoolers... What happened to the regular curriculum lol

[@Sovietycii]

@@Rctdcttecededtef some schools are different to yours sooo

[@Rctdcttecededtef]

@@Sovietycii ha, true..

[@94Cocca]

You're so talented dude! Everytime I don't know how to start something I watch your videos to take inspiration on how to start! Really thanks for sharing your creative process!

[@danielhincapie1807]

I love it man. Love seeing the fluidity in your work flow. Keep killing the game

[@guagzila5185]

I am just flabbergasted at how good your content is and im surprised that you haven’t hit one million subs already, you deserve it

[@jovannovakovic5975]

Incredible design! Keep up the good work, Brandon. We really appreciate it! Cheers

[@BrandonShep]

Will do. More videos coming this week!

[@gerwin1991]

Love this, your creative and relaxed approach to design gave me a lot of inspiration for my packaging design

[@rebeccahandman2650]

oh my goodness!!!!! that was the most helpful thing ever to hear you talk out loud about your process and decisions!!! THANK YOU!

[@BrandonShep]

So happy you liked it, Rebecca!

[@JulianaRumple]

i love how your designs show what the product is, kinda like as if you were explaining to an alien, but in such a cool way.

[@cumrollfromtumblr]

Designing is really just a twice-a-year gig for me but I find your videos really relaxing, I just was sitting, with no motivation to do anything but luckily I found your channel and went on a watching spree. Thank you so much for bringing some calm and joy into my life, happy holidays ❤️❤️🎉

[@rijadfejzagic4704]

Absolutely incredible! Im just starting design and it would take me ages to make something like this, but its a good thing to look how proffesionals design stuff. Thanks for the video, looking forward to having such designing abilities just like you have.

[@omarrkhan4424]

Your designs are way cooler than alreday available ones 🔥

[@kittenjeanne777]

The shading always makes it look SO much better

[@JohnsonTa04]

You're crazy talented Brandon! Thank you sharing your design process with us, it's very inspirational and much appreciated!

[@BrandonShep]

My pleasure! Happy you liked it :)

[@mannatmalik1928]

:0

[@arslan4782]

I love how you’re doing. Simple & beauty ❤

[@kaoutherakid4433]

Very Nice work Brandon! Thank you for sharing the process with us 😊

[@BrandonShep]

You're very welcome, Kaouther! Hope you'll enjoy all the new ones to come!

[@ma2194]

Just bumped on this. Amazing and so well presented.

[@BrandonShep]

Hey, Madhav! Glad you found your way here. Hope you enjoy what I've got so far and everything to come :)

[@doodlebloom_]

as an artist and graphic design student, these videos are so satisfying to watch :]

[@binjimonanimations]

Nice! These designs look so visually pleasing that I might be tempted to buy them, despite me not being healthy at all. Good work, as always!

[@SudoYETI]

You have some of the greatest design I've ever seen. Would 100% try these bars.

[@setayeshasgari7117]

Love the way you explain everything ❤

[@jasonng3239]

talented man, nice music, loves the way you are showing it and explain it before you did it. NICE WORK!! cant wait to see more !

[@BrandonShep]

Thanks for the kind words, Jason! Really happy you like it

[@designsbypab]

Beautiful packaging designs!! I'll definitely buy something like this!

[@ContraHacker1337]

You're really good at your craft! Absolutely insane stuff. Keep the videos coming!

[@tollesonrockstar]

EXCELLENT WORK! Beautiful and so very well done.

[@kelseywebb8850]

Was waiting so long for the logo to be more legible. So glad that was fixed good tutorial thanks 💕💕

[@keribarnett5784]

I love this! Such beautiful work!

[@BrandonShep]

Thanks, Keri!

[@Safetowaste]

oh my gooood that was brilliant!!!

[@ashathampy]

Really cool design and methodology. You make it look so easy.

[@papajointtv5909]

by far the best tutorial on yt !! and man , u got some serious skills too

[@BrandonShep]

Wow, thanks a lot! Was really happy with how this one turned out, and it's great to hear that you like it too 😃

[@brunodesigner]

Wow! Infinite clapping to this! AMAZING and INSPIRING!

[@BrandonShep]

Thanks a lot, Bruno!

[@tamillagncli57]

But that can be the best package design I've ever seen.. 👏

[@Vlled1]

Theses designs where so crisp! Love them!

[@tiagomaqz]

Absolutely gorgeous!!!!

[@Rivalrvn]

Love your content Brandon! If I wasn't a KZbinr myself I'd have loved to work in this field. It's amazing you get to do both :D

[@viksvisuals]

I love your work so much.

[@jennyjeon732]

THIS IS SO BRILLIANT AND AESTHETIC. AMAZING.

[@sandrajackson5227]

This was so good that I thought it was an actual ad on my feed. I noticed how nice it looked it noticed it was your channel, holy crap you're good

[@alyssahorchler3740]

I love your videos. they have taught me alot as a future graphic designer so thank you!

[@marypaulaokpara2409]

This was so therapeutic to watch.

[@RelaxationMusic-rm]

Wow! Amazing job! You make it look so easy :)

[@BrandonShep]

Thank you! Everything looks easy when there's editing involved ;)

[@AlexdAviator]

Imagine if all the packagings in the world were designed by him…really nice job 👍

[@javanaguirre4425]

I really appreciate you making these videos, they helped me learn to navigate Photoshop such much I really appreciate it

[@eves.2825]

I really enjoyed this! Beautiful, informative and lovely all around :)

[@victoraugustodeoliveiramel2094]

Excellent, Brandon. Your work is already an inspiration. I'm Victor, I live in the city of Anápolis in the state of Goiás, Brazil. Congratulations for the work !!!

[@BrandonShep]

Thanks a lot, Victor! Really appreciate it :)

[@mangjose5446]

Dude, your vids are amazing!

[@NikHem343]

I love this. Your videos are almost meditative

[@munnyl7837]

i love this, so well done!

[@BrandonShep]

Thank you! Happy you liked it :)

[@nickr8747]

Holy, WOW that looks great

[@sophievonmuhlen5878]

This is amazing! You should start a company! And have your own products like this. Because you make them so well and realistic!

[@AidaAdilova]

wow! amazing design! Learned new tools from this video ! Thank you!

[@BrandonShep]

Glad it was helpful! Thanks for watching :)

[@basit_yt]

Simple yet attractive Great work brother

[@Tarang3D]

This is so good man!!!

[@rulero4breads]

When I see your designs I always feel like these are real brands

[@thecolouredcows4721]

You do the best package design I've ever seen! Keep going and thanks for the help since my dad is a package maker :3

[@BrandonShep]

Wow, that's really cool! What kinds of packaging does he make?

[@japanking3000]

What’s the company of your dad, I need a package maker

[@syrpentina]

Thanks for posting - great video and lovely design!

[@DesignerFlo]

Awesome package design, looks great! :)

[@lilia_eya]

THIS IS INSANE! YOU ARE SO AMAZING!

[@tardyparty8506]

I’m so glad youtube recommended to me now I can’t stop watching your channel 💀

[@bibimsetiawan2500]

Thanks for sharing this is really helpfull Cheers from Bali!

[@victorokolo7711]

oh waw. just your video to webcam overlay is awesome. haha I subscribed immediately. Really love how you take us through the process on product packaging please would love tips on how to stay simple in designing and what materials and information do we need from clients to actually get started. thanks

[@BrandonShep]

Thanks for watching, Victor! Glad you enjoyed it 😄. And great suggestions for future topics

[@risenstarstudio]

Wow. These are looking great! Thanks for sharing

[@brittanyhottel8326]

you make it look easy. loved this video

[@Randinator]

One word: Professional.

[@philsebestian4635]

EPIC. Waiting for more!

[@BrandonShep]

Thanks, Phil. More on the way!

[@ninjagraphics1]

Wow! This is soo good!

[@GeneoVanEngers]

Great job man.

[@blueberry_5240]

This looks so delectable would buy this 100%

[@skmdtanviraman8815]

Most under rated KZbin channel for design tutorial

[@BrandonShep]

Appreciate that 😀

[@javoncambridge741]

great creativity and packaging design

[@pogs347]

Neat designs, man. Keep it up!

[@ArtFunLife]

amazingly minimal, clean. I am designer my self but shock to see🎉

[@noirceurscorpion]

Heavy Bob Ross vibe. Loved the entire process.

[@thelearnerscrib]

I just subbed because of this, absolutely stunning ❤

[@memeria-perfectlycutscream8624]

This is ART !

[@hassanibrahimintertainment]

thank you so much for this amazing tutorial

[@Naked_Ninja]

it's brilliant and great design. Thanks for the idea man

[@RosyRosie42]

I wish I had a company so that I could have you design my logo! You’re incredible!

[@Magiclesskid]

Loved the contant man, the music and the way you talk are so catchy and this is so inspiring !

[@2schestbass]

you deserve a million subs. Your videos are so helpful.

[@elenatriesch4542]

Nice work! I am glad that I found your Chanel. First of all this video motivated me to work on my current Packaging design Task. When this chanel becomes famous I can look back and remember that i was one oft the first viewers :D (my English is not super good)

[@BrandonShep]

I'm glad you found this channel too 😁. Wish you the best on your packaging project!

[@FF-eh6ov]

Wow!! You are so talented and ispirational!! Thanks from Italy!

[@SalleyneDesign]

AMAZING design! New subscriber here. Can't wait to binge lol.

[@avindean2732]

You are really talented bro amazing work!

[@BrandonShep]

Thank you so much 😀

[@itstonycia]

You make it look so easy

[@OVER_POWERED_]

Really thanks! I'm beginner in marketing its very helpful

[@ryando4556]

Your voice and the music are so relaxing to watch and listen to :)