Retail tricks: How stores make you spend more (CBC Marketplace)

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CBC News

CBC News

8 жыл бұрын

How an industry of neuroscientists and behavioural psychologists help retailers boost business and make us buy stuff that we may not actually want or need.
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Пікірлер: 1 100
@Zeck88522
@Zeck88522 7 жыл бұрын
Don't shop on empty stomach is THE best advice.
@1127snowbunny1127
@1127snowbunny1127 7 жыл бұрын
Evgeny Alayev or bring kids. You will never get your shopping done.
@tybooskie
@tybooskie 6 жыл бұрын
This is the truest statement. I really do buy more stuff if I am hungry. What I do is grab a bottle of water before shopping if I am pressed for time. It really works for me.
@petejt
@petejt 5 жыл бұрын
Yep. Eat your lunch or dinner first.
@bububibi6315
@bububibi6315 5 жыл бұрын
Ikr....
@madthumbs1564
@madthumbs1564 5 жыл бұрын
I don't get it; if I shop on an empty stomach; I don't have to shop again as soon.
@yeewing5082
@yeewing5082 7 жыл бұрын
Tip: If you can (when you aren't buying a lot), bring cash only and only bring enough (make a good guess and round up) for what you need. You can't buy a ton of extra things if you don't have the money for it.
@barbzylema8276
@barbzylema8276 5 жыл бұрын
That is exactly what I do. I also only plan to purchase things when they are on sale and stock up so that when I do need something and they aren't on sale I don't pay full price I bought it when it was cheaper. Grocery stores don't like me.
@Mhel2023
@Mhel2023 4 жыл бұрын
Yup...cash keeps you focused on the reality
@drjwilber
@drjwilber 4 жыл бұрын
Can only carry so much on cycle - me being the motor - thus get excess of 'cheap' stuff - or marked down . Full carry limit - lowest cost
@rebekahfield4083
@rebekahfield4083 3 жыл бұрын
Yee yes! Cash is the best option for me; always!
@randomvideosn0where
@randomvideosn0where 6 жыл бұрын
The worst is when I hear/see people go to the store, and come back with several things excluding the item they went for...
@Plague_Doc22
@Plague_Doc22 8 жыл бұрын
Something I was taugh from a very young age is to compare the per/kg price. Often something may look cheaper, lets say its 12$ but the container is slightly smaller than the one that costs 15$. But when you look at kilo price, the 12$ is 50$ per kilo meanwhile the 15$ is 42$ per kilo.
@Plague_Doc22
@Plague_Doc22 8 жыл бұрын
Brian Rogers Good thing to be taught as a youngster. I still use it and im 27.
@BurnerMC
@BurnerMC 8 жыл бұрын
You should divide both of the prices by the kg and then you can see which is more worth it.
@BurnerMC
@BurnerMC 8 жыл бұрын
+BurnerMC divide them individually so it's price/kg and price/kj for the other one
@kauske
@kauske 8 жыл бұрын
+Plague Doc I wish every item had a price per 100g /100ml etc, it would make things so much easier, but not every store, nor every item has this. And I don't always have a calculator handy, nor do I want to spend all day doing math on which is a better buy.
@ElementalsMods
@ElementalsMods 8 жыл бұрын
+Plague Doc and most people dont have the money to spend $3 extra on every item, thats why those tactics work.
@bbb_888
@bbb_888 7 жыл бұрын
Arrive. Take all the free food samples. Leave.
@xbl155ful
@xbl155ful 6 жыл бұрын
Savage
@ThePattibeth
@ThePattibeth 5 жыл бұрын
I take samples, alot, sev times a week, on a fixed income and it helps !
@ilovesparky13
@ilovesparky13 5 жыл бұрын
This is literally me at costco
@lockergr
@lockergr 5 жыл бұрын
I love doing that at Fresh Market with the ☕! I figure I spend enough I can get about 5 cups of the sample coffee!
@andreachard276
@andreachard276 5 жыл бұрын
DINNER SORTED!
@sundewfundew
@sundewfundew 8 жыл бұрын
I'm so anxious about spending money that I have a hard time even buying things that I need.
@HocusFocusProductions
@HocusFocusProductions 8 жыл бұрын
+Abigail LaVancher That's how I work too.
@TheGuitarplyr23
@TheGuitarplyr23 8 жыл бұрын
+Abigail LaVancher Get your self a sugar daddy or something.
@baronvonlimbourgh1716
@baronvonlimbourgh1716 5 жыл бұрын
Learn to not spend disposable income on physical things but rather on actually doing things you like to do for fun like travel or something. It's a life changer..
@cindy846
@cindy846 5 жыл бұрын
@@baronvonlimbourgh1716 AGREED! Spend for your own well-being 💕
@baronvonlimbourgh1716
@baronvonlimbourgh1716 5 жыл бұрын
@@cindy846 stuff only makes you unhappy and becomes a burden on your shoulders.
@MyShadowx1
@MyShadowx1 8 жыл бұрын
You know how you fight back to impulse shopping? Not having enough money to buy many things XD
@barbzylema8276
@barbzylema8276 5 жыл бұрын
That is why I don't use a credit card when I go grocery shopping. I only use a credit card for the item I intend to purchase nothing else. No extra stuff. I tell myself I cannot afford anything else.
@chanceussery4090
@chanceussery4090 5 жыл бұрын
Sounds good but credit cards are stopping this theory.
@saimanda_
@saimanda_ 5 жыл бұрын
ShadowMan 😂😂😂😂 yup that works for my bougie brain
@petejt
@petejt 5 жыл бұрын
What you do is take the CASH needed as per your budget. You cannot buy more than the cash in your hand.
@madthumbs1564
@madthumbs1564 5 жыл бұрын
I used to go looking at prices; lists disregard sales.
@fordhesketh
@fordhesketh 3 жыл бұрын
"Don't shop unconsciously" *walks into the store and falls down*
@juanmarcuslopez3018
@juanmarcuslopez3018 2 жыл бұрын
lol
@jstudios4072
@jstudios4072 2 жыл бұрын
The cashier *another day in the office*
@mroie
@mroie 7 жыл бұрын
Ikea would hate my mother she won't buy past her list no matter what
@AudieHolland
@AudieHolland 5 жыл бұрын
Make her an Honorary Man! She's a hunter.
@AbdulAziz4CaNaDa
@AbdulAziz4CaNaDa 4 жыл бұрын
Smart mom
@ashleyashleym2969
@ashleyashleym2969 8 жыл бұрын
Here's a neat tip for Ikea, just ask a worker where you can find what you're looking for get it and then leave.
@SE45CX
@SE45CX 8 жыл бұрын
Yeah, this worked for me too. I directly asked someone polity if they were willing to provide me the shortest way to the warehouse part. And I was giving access to a short cut. So I was like "yeah screw you marketing!"
@SameOldNick
@SameOldNick 5 жыл бұрын
The biggest trick I find (which applies more to electronics) is how they advertise stuff is on sale. If you do your research, you'll find everywhere else has it for the same price, it never goes back up to the "regular price" and when it's not on sale, the price doesn't change much. On top of that, there's usually a reason it's on sale (last years model, not selling as expected, etc.)
@user-nx7sd1yi7q
@user-nx7sd1yi7q 7 жыл бұрын
being poor helps not buying much LOL
@anona
@anona 7 жыл бұрын
But it doesn't help paying bills
@user-nx7sd1yi7q
@user-nx7sd1yi7q 7 жыл бұрын
it does if you don't spend much
@anona
@anona 7 жыл бұрын
O
@mogbaba
@mogbaba 4 жыл бұрын
In fact many poor people use more money on cheap items to get the feeling that thay er not so poor after all.
@masterchief5437
@masterchief5437 3 жыл бұрын
Take a fast loan, like a of people with not much money do ... (actually never take a loan if you can!)
@luisserrano325
@luisserrano325 7 жыл бұрын
My one weakness the dollar store
@mommyandmatthew6447
@mommyandmatthew6447 6 жыл бұрын
Me too, yesterday I went in to buy candles and chips ($2 total) for my son's birthday. Left the store and had spend $30😔 I forget to leave my credit card at home and only go to the store with $2.25
@ThePattibeth
@ThePattibeth 5 жыл бұрын
I used to shop there all the time, then realized it's China I'm making rich !!! Haven't been there in many years.
@saimanda_
@saimanda_ 5 жыл бұрын
Luis Serrano same lol
@wolfpackflt670
@wolfpackflt670 5 жыл бұрын
Use extreme caution, I've seen many items at the dollar store that were more expensive than shopping at a big retailer.
@fabriciobrito-salmons6434
@fabriciobrito-salmons6434 4 жыл бұрын
I don’t understand Americans being obsessed with that kind of store. It is literally filled with crap
@jarhead6632
@jarhead6632 Жыл бұрын
I've learned one thing in my long life and that is you need to distinguish between what you want and what you actually need.
@Goabnb94
@Goabnb94 8 жыл бұрын
I heard sampling station is not there to get you to buy the product (though its great if you do) but rather to make you hungry or thirsty, which, in a supermarket, is not a good thing for your wallet.
@nslouka90
@nslouka90 3 жыл бұрын
Goabnb94 that’s true, if they try something and like it then they’re more likely to buy the full thing like juice and nuts. Costco does this and also cooks food to sample out to trigger a similar sense.
@Seth9809
@Seth9809 3 жыл бұрын
@@nslouka90 Yeah but that's literally how I was introduced to things I actually like.
@missylks1239
@missylks1239 Жыл бұрын
Not completely true. I worked in food samples. The food samples were performed by a private company, not the store. At least where I live in CA, people doing food samples aren’t store employees and aren’t there to benefit the store only the product on sample.
@samanthapeters2972
@samanthapeters2972 6 жыл бұрын
She said "Don't shop on a empty stomach." The reason I'm shopping is because my fridge, and cupboards are bare.
@saedoll2507
@saedoll2507 6 жыл бұрын
Just grab a bit to eat. and don't go food shopping when your out of food. :P go when your almost out of food. Like when you have that two pieces of bread left or eggs, or that one piece of fruit, then go shopping.
@madman2u
@madman2u 5 жыл бұрын
Shop for food regularly and that won't happen. It also means you don't have to shop as big each time. It means you spend less time in the stores as well.
@ambeegaming76
@ambeegaming76 5 жыл бұрын
Then shop after your last meal? lol
@littleone3007
@littleone3007 4 жыл бұрын
Eat before you go shopping. 🤦‍♀️
@hbuju2015
@hbuju2015 4 жыл бұрын
drink water i guess 🤷🏽‍♀️
@pheonixplayz8195
@pheonixplayz8195 8 жыл бұрын
I'm only 11 years old and loving this, that means I'll have a head start as an adult
@KarthikeyanDuraivel
@KarthikeyanDuraivel 3 жыл бұрын
Well at 15/16 how prepared do you think you are?
@eduardoaguilera1634
@eduardoaguilera1634 2 жыл бұрын
You’re 16/17 now!!!!!!!
@mk1864
@mk1864 7 жыл бұрын
I stopped falling for this crap years ago. I make a list, stick to it, and get out. I can go to Wal-Mart for example and come out with 1 or no items. I just stay focused. It does help that I absolutely hate shopping. In and out. Not saying I never make unneeded purchases, but 99% of the time, I set my mind before I enter and stick with it.
@barbzylema8276
@barbzylema8276 5 жыл бұрын
There are a lot of times that I scratch things off my list because I decided I either didn't need it or didn't like the selection that the store had.
@MeowingKittyCat
@MeowingKittyCat 5 жыл бұрын
@@barbzylema8276 I do the same thing. They don't have the brand I want? Scratch that item off the list. I don't like the expiration date (too near)? That item comes off the list. Too many people ahead of me at the deli counter? I'll do without those items. And so on...
@darkpilgrim2630
@darkpilgrim2630 7 жыл бұрын
Thanks alot CBC. Been watching your videos all day and now I'm scared of life!!
@Camillyahreal
@Camillyahreal 6 жыл бұрын
Dark Pilgrim 🤦🏽‍♀️😩😄nooo ... we gatta be smart when we shop
@xbl155ful
@xbl155ful 6 жыл бұрын
LOL CBC is selling fear
@nadia1994ization
@nadia1994ization 6 жыл бұрын
😂😂😂 im scared of moving to Canada
@abbyflows1332
@abbyflows1332 4 жыл бұрын
Your comment made me LOL literally 😂😂😂😂
@vaderladyl
@vaderladyl 2 ай бұрын
I am not scared, I am more sure that what I thought was going on is true, and that empowers me to be more proactive in beating the system.
@grannyshark2023
@grannyshark2023 8 жыл бұрын
my trick is to wear earphones play fast music and stay focused so I shop quick n buy only what I need
@brysoncherry9884
@brysoncherry9884 5 жыл бұрын
Crap I thought i was innovating the shopping with headphones strat. Good on ya for thinking efficiently.
@lenitaa7938
@lenitaa7938 6 жыл бұрын
Sticking to the List!? True! Yet, there are times we forget to add things to our lists and realize once we are in the store! Or, I notice an item that would be a great gift for a relative! I would need to get it anyway at some point! So, it is not always about 'impulse'!
@madman2u
@madman2u 5 жыл бұрын
Giving gifts is a pointless tradition, one that exists only to further feed consumerism. You buy a gift and it 'forces' them to buy one for you and so on. It never stops and the stores do love this.
@jacalynvoltz3077
@jacalynvoltz3077 3 жыл бұрын
Am I the only one in the entire world who can make up what I need from IKEA, walk in straight to where the things I need are located within 5-10 minutes, get it checked out within 15 minutes at most (much less if it's not crowded), and rarely leave with any additional impulse or unplanned buys? From Singapore here.
@trinity_seven
@trinity_seven 7 жыл бұрын
A lot of supermarkets put the smell of bread thru the vents, makes you hungry and you spend more, also music that slows the heart rate makes you spend more on food
@ellenorbjornsdottir1166
@ellenorbjornsdottir1166 4 жыл бұрын
Smell of bread makes me sick :)
@raymanlegy
@raymanlegy 7 жыл бұрын
What i hate about superstore... they put sale items "only if you buy 3". Sale price 3.25$ if you buy groups of 3. Regular price 4.25$. I don't need 3 :*(
@mksabourinable
@mksabourinable 6 жыл бұрын
Right?? Drives me nuts! Because it ends up being way more expensive at the point of sale, because instead of spending $4.25 for the one thing on my list, it's nearly $10!! Like I rarely if ever have the money to buy things in bulk - even if it will save me money overall/in the long run.
@AudieHolland
@AudieHolland 5 жыл бұрын
Try to do this little game whenever you see a 3 for 2 offer. In your mind, turn it into: 100 for 99! And remember what my mum always says: not buying is even cheaper than buying 3 for 2.
@trenayhansen1
@trenayhansen1 5 жыл бұрын
Most stores dont require you to buy that amount. You will still get the sale price even if you buy 1. Just remember to be on the lookout when checking out because some of the smaller grocery stores may not do it. But Fred Meyer and Safeway I know for sure will give you sale price even if you buy 1
@coh
@coh 5 жыл бұрын
@@trenayhansen1 Save on Foods and PriceSmart does it too! It's great
@abbyflows1332
@abbyflows1332 4 жыл бұрын
They always do this on brand name stuff when I see this I buy the generic version of whatever it is and it’s cheaper
@tigerbaby5316
@tigerbaby5316 5 жыл бұрын
it's always a good idea to keep your receipt and leave the impulse items unused a few days. if they are still clean, wrapped and untouched you can return them usually.
@vaderladyl
@vaderladyl 2 ай бұрын
Yep, works for me as well.
@EonityLuna
@EonityLuna 8 жыл бұрын
Am I the only one in the entire world who can make up what I need from IKEA, walk in straight to where the things I need are located within 5-10 minutes, get it checked out within 15 minutes at most (much less if it's not crowded), and rarely leave with any additional impulse or unplanned buys? From Singapore here.
@Milnoc
@Milnoc 8 жыл бұрын
+eXAKR I know where the shortcuts are located. However, since I only go there on occasion, I do take the time to shop around for anything I may need later, especially if I need to take some more accurate measurements.
@kenlower5634
@kenlower5634 8 жыл бұрын
Sure if you like cheap cardboard furniture
@kenlower5634
@kenlower5634 8 жыл бұрын
kauske go to Goodwill you'll find much better stuff there
@kauske
@kauske 8 жыл бұрын
Ken Lower Are you kidding? all you'll find there is beaten up used MDF based furniture... Like I said, if you want real hardwood furniture, you have to get it made specially, make it yourself, or find stores that specialize in selling mennonite made hardwood furniture. Even stores that present themselves as High end are mostly plastics, MDF and brittle metal nowadays.
@kenlower5634
@kenlower5634 8 жыл бұрын
kauske not everything, find a good piece and have it refinished it might cost a few bucks but the last a lot longer than anything from Ikea
@sallylee4924
@sallylee4924 7 жыл бұрын
Here's the key to going to Ikea: Don't think of it as a store. Think of it as a FREE indoor space. A cheap way to spend an afternoon hanging out with people during a rainy day. Eat some meatballs, alternate between the endless sitting options, hang out and chat for a few hours and then leave.
@brysoncherry9884
@brysoncherry9884 5 жыл бұрын
The meatballs wouldn't be free. ;p
@Saruska323
@Saruska323 5 жыл бұрын
Exactly how my girlfriend and I treat it! Our first date was in IKEA and the majority of them since was too!
@leanna-mariekostiuk8310
@leanna-mariekostiuk8310 5 жыл бұрын
my mom used to take me and my sister when we were kids to spend the day in ikea and eat their 2 dollar plates of food nothing else just hang out there 😂
@deltastudy4433
@deltastudy4433 4 жыл бұрын
exactly what we did here lol
@superslimanoniem4712
@superslimanoniem4712 4 жыл бұрын
Me too!
@zaneestes1156
@zaneestes1156 8 жыл бұрын
When ever there is a sample I think FREE FOOOOD!!!!!
@thihal123
@thihal123 8 жыл бұрын
Me too! I don't feel indebted at all.
@jasonnvm8591
@jasonnvm8591 8 жыл бұрын
i was like, oh nono they gonna poison me no nope
@richburns8947
@richburns8947 7 жыл бұрын
Nope think off how many people have handle it or been around it sneezing.....gross on free samples...
@zaneestes1156
@zaneestes1156 7 жыл бұрын
Abigail Powell smart
@danielalt7508
@danielalt7508 7 жыл бұрын
+Abigail Powell You could do same in stores. Take food and run. But that is theft. ☺
@drobles394
@drobles394 5 жыл бұрын
The Target store have the $1 area to temp you as soon as you walk in.
@annettevillain4352
@annettevillain4352 5 жыл бұрын
Yep, and I go right past it without a glance
@dancingghostgirl2291
@dancingghostgirl2291 2 жыл бұрын
My mom heads there every time. I wanna go on but she wants to know where I am. I'm 26!!! I dont wanna hate ikea. I love the place.
@CRAVErandomness
@CRAVErandomness 6 жыл бұрын
One tip I use when shopping is when something is "2 for 5" read under it, the small print may say "or 2.50 each" so then I only get one
@silasdietrich7464
@silasdietrich7464 7 жыл бұрын
I've never bought a food/drink I have sampled in my life, at costco or trader joes. I never thought someone could feel guilty for doing that
@sadwrockstar
@sadwrockstar 6 жыл бұрын
Silas Beall I have bought a food or drink that I have sampled but not because I felt guilty about getting a free sample, just because it was really good food or drink.
@littlemouse9900
@littlemouse9900 5 жыл бұрын
I've only ever bought 1 thing in my life from when I sampled but I was gonna buy something similar of what I sampled anyway lol.😁 otherwise I don't buy what I sample.
@stephengardin2423
@stephengardin2423 7 жыл бұрын
Having parents that grew up during the great depression and second world war was truly a benefit and blessing that I could never have gotten otherwise. They both taught me and my siblings how to be cognizant and wary of everything in our world at large. We were, and still are, able to see through the smoke and mirrors of many come-ons. Also, add to this, that we were all also taught at school how things really were in the marketplace of life (Pun intended). Unfortunately today the majority of people entering adulthood are woefully unprepared for the onslaught of marketing practices and have, furthermore, been conditioned to follow advertising to their peril.
@RaptureMeSoon
@RaptureMeSoon 7 жыл бұрын
I rarely buy what I sample. I sample a lot. I guess I don't feel the guilt.
@carlostorres8771
@carlostorres8771 3 жыл бұрын
You are wealthier than most
@Anon21486
@Anon21486 8 жыл бұрын
Definitely enjoy watching Marketplace and this segment was great. Will be sharing with people in the states for sure.
@raymondshaw3290
@raymondshaw3290 5 жыл бұрын
This program is so on point, perfect example - after hours WALMART hides all their small carts and hand held baskets , leaving nothing but the LARGE CARTS and they remove MOST cashiers promoting LONG LINES to stop quick IN & OUT shopping. The longer you are in the store the more purchases YOU WILL MAKE. So go to KROGER 😀😀😀.
@Cindy-by3ho
@Cindy-by3ho 4 жыл бұрын
I rarely shop at IKEA because of it's layout. It is so frustrating to have to go all through the store if you can't find the short cuts.
@xerqzys
@xerqzys 8 жыл бұрын
guys their logo has red white and yellow
@curiousgal243
@curiousgal243 6 жыл бұрын
explain this market place lol
@amiratarik-un7dq
@amiratarik-un7dq 5 жыл бұрын
Captainfatty v2 hahaha
@mk-ri6nl
@mk-ri6nl 5 жыл бұрын
McDonald's too and Burger king and other places
@yamizer0
@yamizer0 5 жыл бұрын
because red and yellow are colors that stimulate appetite
@NaneelQueenOfDarknes
@NaneelQueenOfDarknes 4 жыл бұрын
XD
@m0L3ify
@m0L3ify 5 жыл бұрын
One of the things I've noticed in grocery stores is they'll constantly stop me and ask me if I'm finding everything ok, which totally derails my thoughts. I used to keep my shopping lists in my head until they frustrated me so much, I finally started writing it all down. I'm convinced this tactic is on purpose to confuse shoppers. I hate it so much.
@josephcusterguitar
@josephcusterguitar 4 жыл бұрын
This reply is a little late but the trick is to wear ear buds or headphones so they don't bother you. You don't even have to play music, no one will bother you if they see you with headphones on unless its an emergency lol
@davidadausuel4537
@davidadausuel4537 3 жыл бұрын
I must say, that usually when someone ( constantly ) stops you, they are ( not ) doing it to distract you nor to confuse you, or to assist you. You are in fact being ( profiled ).
@vivianloney8826
@vivianloney8826 5 жыл бұрын
Online shopping is the best. I know what my item is, I research the options, wait a day, then purchase. None of that feeling of the item being gone when I get back or wasting a trip to the store if I don't buy everything I want.
@ONAIRwithDYLAN
@ONAIRwithDYLAN 6 жыл бұрын
I live in the states and subscribed to CBC channel because of how much I enjoy these marketplace videos 🙌🏼
@Heyimvalarie18
@Heyimvalarie18 7 жыл бұрын
Lmao. When there's free products I feel zero guilt or need to buy the product... I think most people don't.
@madman2u
@madman2u 5 жыл бұрын
I have no guilt, but if they look my way and I theirs and they engage me in conversation, I usually say I have to think about it. Then I walk away without buying anything from them, lol.
@museluvr
@museluvr 4 жыл бұрын
Agreed. Unless its something I like, I'll try it but don't expect me to buy. And even if I do like it, not a guarantee I will.
@judyvalencia3257
@judyvalencia3257 5 жыл бұрын
I'm from Texas and I love this channel!
@UrSammich
@UrSammich 6 жыл бұрын
I can say working now at a retail store, I see our big marketing gimmicks in our store and it actually does affect our customers who come in. Like right now our cosmetic department is having a free gift with X amount of value of purchase. Needless to say, I have eyed some customers while I do my daily work routines and have noticed them seeing the gifts and end up purchasing more just to get the free gift. Even having sales where things are discounted always seem to work. People see the discount and do end up purchasing more, depending on what items are on sale. So these small changes do affect shoppers. It's why or at least in my store, men's clothes, men's shoes, children's clothes, children's shoes and home is all in the back. Because cosmetics and women's/junior's clothes tend to be upfront/upstairs. So you have to walk through the store to get to the area you need to be in.
@mrs.bernard5415
@mrs.bernard5415 5 жыл бұрын
I tried this before watching this video.. in 2017 I did not spend on clothing or shoes. Only food and necessities etc. Ended up saving 15,000 in just under the year. I was BLOWN AWAY!!!!!!!!!!!!!!! SO HAPPY!! This will now be a consistent way of living! Next focusing on great investments and more travelling at least 2 times a year.
@curhob
@curhob 4 жыл бұрын
12:58 Love how the escalator looks like it's moving backwards, I think it's because it's a time lapse and it's capturing one frame per a much longer time, during which the escalator moves almost a certain number of steps and makes it look like that.
@DiscipleSteven
@DiscipleSteven 3 жыл бұрын
I've known some of these as I worked for two grocery store chain in the US for years. The one that really frustrates me to no end is the signing of items on the aisles. It is annoying to see a sign hanging with only have the slots full. Its actually quite frustrating when you don't know where things are. Having to ask an employee can take away from their productivity. Another thing I have noticed in Canada more recently, aisles are being re-organized so that items that typically would have been on the same aisle are now on different aisles. You need to go through 2 aisles to get everything you are looking for. Also, with the directional aisles now from Covid 19, you end up going up and down aisles you never intended just to get to the right direction! They must be raking in the dough this year.
@Necrodius
@Necrodius 8 жыл бұрын
I'd like to see this study done also with people who are poor, and on a budget. How much that effects their impulses, etc.. I personally am poor and yeah I buy stuff at times I shouldnt but I dont because I am confused or lost or see a pretty sign, its cause I HAVE to shop deals, I HAVE to use coupons, and buy what I can afford. The shopping trip is 100 percent different for when you are poor and when you have money. I know cause at times I had money and could get what I wanted, and mostly I shop poor and on a tight, tight budget. So, this should have a supplemental second part with poorer individuals in smaller stores, etc where they have to shop. Not just rich people who can splurge and blow any amount on whatever, whenever. My MOM on the other hand, she blows past her budget and into bill money all the time, I catch her doing it so much; but she never seems to realize half the time she even got caught up and filled her cart. Not that I NEVER get caught up, but this really needs to follow and study poor people too. Also, when she said that no one has the power to make someone do what they don't want to do... that is not even true. People do stuff they don't want to do all the time. Even I have broken my own ethical codes and rules at times, which I didn't want to do, because a reason came up that made it something I did, despite not wanting to do it. It is a detachment feeling when you do something you don't want to do for someone or encouraged by someone, etc.. What I did was write a final for a friend for her online college course. As a former tutor and someone who never would in my life do anything like that for someone, it was for her, and thus I did what I didn't WANT to do, because I HAD to do it. I couldn't let her fail, and that primal urge to protect someone you care for, can over ride what you want to do at times, or what you believe is right. Aside from that, there are countless other ways around the world where people make others do what they dont want to do, sometimes it can be very very bad, too. So, not sure what she could have meant by that? As I said I didnt WANT to, but influential feelings and such from another made me have to do it, because I had a primal urge to protect her and that over rode my ethical coding of things I will or will not do. Be it as it may, some may say that is not the same thing as to what she said, and yes I know I will take flak for it, but do I know it was wrong? Yes. Do I regret it? Not exactly. Did I honestly WANT to do it subconsciously? Not really. I wouldn't have done it for anyone else, and in my whole life I never have. So, people can influence other people to do things they do not want to do. That is a fact. Most times the personal defense mechanisms we have will prevent such actions, but there are times where urges make you ignore those or other things make you unable to ignore what you are influenced or told to do. I know I am blabbing, it is late, so take this as you will. Still, good episode. Love the psychology of shopping and marketing
@ChristopherTradeshow
@ChristopherTradeshow 8 жыл бұрын
I'm weird when I shop. I go in for something I want. I find it. Then I go make my way to pay for it but put it back because I don't want it anymore
@RockG.o.d
@RockG.o.d 7 жыл бұрын
Christopher Tradeshow lol I have done that few times. I have also paid for things then got a refund when that buzz factor wore off.
@mortvald
@mortvald 6 жыл бұрын
I don't think it works on poor people based on my experience, also i've studied a bit of psychology once and found an interesting study about it: Apparently we have 3 sort of minds, there is the rational mind, the emotional mind and the animalistic mind. those go in conflict most of the time but when it happens the animalistic mind always win overall (think of survival instinct and strategies) and the emotional mind wins over the rational mind. What you see deployed is the emotional mind being manipulated and trumping your rational mind. the reason i believe it doesn't work against a poor or a former poor person is that his survival instinct is telling him to save as much as he can and that destroy all the psychological barriers laid by the emotional mind. You won't feel guilt nor rushed out nor will you buy what you do not need and often will take your time to find and take the best deal.
@tagaway6173
@tagaway6173 6 жыл бұрын
Necrodius no wonder she asked you to write the essay!! Look at ur comment! Anyways. . I do think it works on some "poor" people. You haven't met my family! And at the same time I see people that are more stable and care more about their finances overall. It all depends.
@madman2u
@madman2u 5 жыл бұрын
Paragraphs, use them.
@sethwolfman7335
@sethwolfman7335 7 жыл бұрын
Using this for a lesson in my high school Intro to Business class. Thank you!
@imsj1872
@imsj1872 4 жыл бұрын
All this shoppers and merchandise information is very interesting! I been shopping alot for many years in many stores and places! I do noticed some subtle mind influences, having to do with the lay out of things, spacious, clean, new looking spaces and things, the soft nice lighting and the music! Mostplaces are nice and relaxing! I usually have a hard time not wanting to leave the store! Of course the most I see the most I would tend to buy! Phoenix Arizona USA!
@Dtmaddie
@Dtmaddie 8 жыл бұрын
Omg! My mom bought two sibling bloodhounds on impulse, talk about big impulse buy
@lockergr
@lockergr 5 жыл бұрын
😂😂😂
@brysoncherry9884
@brysoncherry9884 5 жыл бұрын
Were they at least BOGO?
@GregModayil
@GregModayil 8 жыл бұрын
im too broke to impulse buy :P
@1bsubsnouploads823
@1bsubsnouploads823 4 жыл бұрын
I'm too impulsive to not impulse buy LMAO
@ehcko.
@ehcko. 6 жыл бұрын
This series is great, sheds light on the things people don't think about normally in the modern world. Keeps us in the Kno to hopefully not get screwed.
@bassblaster505
@bassblaster505 8 жыл бұрын
Been waiting a week for this!
@garfieldintoke
@garfieldintoke 6 жыл бұрын
I’m a Canadian living in Tokyo and I do what the Japanese do, which is basically shop daily for fresh foods. They just go in, get the daily necessities for their meals that day and leave. I haven’t seen any of the massive buggies we have in Canada (except at Costco of course). Just hand baskets are generally enough for most families for the daily shop. I used to work in Thifty Foods before I moved to Japan and have seen firsthand how manipulative supermarkets can be. Very interesting episode!
@whytedaisesify
@whytedaisesify 6 жыл бұрын
ive learned to shop around the perimeter of the market first-- so the produce, dairy and meats. by then, my cart is somewhat filled with the necessity. then only cereal and bread aisle.
@roze0169
@roze0169 5 жыл бұрын
You cant shop daily if you actually have a real job in Canada..
@electron7659
@electron7659 7 жыл бұрын
I always say, :if I don't need it, why buy it?" I only spend my hard earned money only on what I need. Otherwise, it's just a waste.
@ivanleterror9158
@ivanleterror9158 3 жыл бұрын
Our prof in junior college in an advertising art class told us this: "the art of advertising is to make you think that you can't live without something that you never know existed". She was right on!
@smbot1991
@smbot1991 5 жыл бұрын
A couple of thoughts - first of all, if you visit Ikea enough, you'll find the trick passageways to get to where you want to go quickly. Because after all, it's not good for business if your staff have to walk around the show room so many times. Second, use some self control techniques - like staying on a budget, sticking to a list, considering your other expenses in the near future (I have a list of these in my head AND on my fridge). Also consider thinking about what emotions are driving you - for example, are you sad or hungry? Beware thoughts that say "I deserve this!" or "Everyone else has this." or "Is this really a deal if I have no plan for it or for this much of it?" Bottom line, have a serious tough love conversation with yourself so you are not manipulated or sabotaging yourself.
@donnaleeah5075
@donnaleeah5075 7 жыл бұрын
I make a list before I go. I shop at the same groc store usually so I know where the items are,,, I do the list according to where they are in the store,,,, I STAY FOCUSED !! It's RARE I come out with extra's. Now and then yuppers,,, they change around the aisle. I used to work there in management and trained others how to place the items,,,it WORKS ! The changing of where things are,,, our sales went up 20% MORE !! We put "Helpers" to guide the customers on where their items were now,,,, of course THE Items are besides somethings new,,, SALE $$$$ !!! So therefore I am SO CAREFUL. This vid is very good,,it's true. I am on SSI now ,,,, I am so CAREFUL, but I see MANY others who are also on SSI, who buy LIKE CRAZY ! Especially those who can't afford it. It "makes me feel good" until they realize they can't pay their bills.
@reapersovereign7374
@reapersovereign7374 4 жыл бұрын
I arrive at store and walk in like a hitman going straight for my target then leave.
@nicholasbrooks7349
@nicholasbrooks7349 6 жыл бұрын
I live in the USA and most of the things cbcs are things related to the USA and I like useing cm and kg
@sumeshmadhavan2400
@sumeshmadhavan2400 2 жыл бұрын
CBC Marketplace is playing with my brain and making me watch all their videos that I get in my KZbin recommendation.
@imaof4
@imaof4 7 жыл бұрын
Loving the Canadian vibe in the video! Combined with these neuroscience research marketing strategies there are tired, rushed and harried (and sometimes hungry) shoppers, you've got the perfect storm. Find for myself, with the exception of food, I do much more online shopping. Put a specific price limit for a specific shopping list. I put it in the cart and come back to review - do I really need this r do I really need this now? Spend waaay to much on food - combo of being a kosher consumer and impulse purchases (go to the Giant sometimes!). For me, best not to go shopping when I'm in a rush, study the food circulars, couponing (for only things you actually need). I allow myself to take a 'tour' of new items on sale (think museum kinda tour). If after your home and still feel it maybe worthwhile to try, perhaps pick it up next time. Calculate sales. Example: I was at the Giant - a big (20 rolls) package of Scott toilet tissue was on sale for $11.99. These were individually wrapped in paper. A store coupon would bring the price down to $10.99. Another package (24 rolls - claiming 4 for 'free'), also Scott, not individually wrapped. Giant store brand (individually wrapped), for 20 rolls, is $11.99. All three are the same ply, thickness, and length. Per item price: Scott w/ store coupon (20 rolls) 55¢ Scott (24 rolls) 50¢ Giant brand: 60¢
@lillianmorgancbc
@lillianmorgancbc 6 жыл бұрын
Thanks, guys your GREAT. Wife of retired CBC production editor!!!
@slchld.
@slchld. 5 жыл бұрын
I usually go in with a list of what I need and stay focused, sometimes I leave with nothing if I don't find what I need.
@rogerszmodis
@rogerszmodis 2 жыл бұрын
I always end up buying a bunch of stuff that should have been on my list but wasnt because my list is never complete because I don’t spend much time thinking about the grocery store outside of the grocery store. I’m better at counting than making lists so I usually just set a budget and buy stuff until I run out of money.
@GTSongwriter
@GTSongwriter 3 жыл бұрын
Thank you for posting this informative information!
@Stalkerx13
@Stalkerx13 7 жыл бұрын
This stuff almost never works on me 😅, and this is because I first scan what I want and come back a couple days later and just go straight for what I was going to buy; this way this almost never happens to me since I am focused on 1 thing only and every other thing around me I ignore 😅.
@caroabbottbronze
@caroabbottbronze 5 жыл бұрын
I just make my list as I run out of things at home then get exactly what's on the list
@ivanleterror9158
@ivanleterror9158 3 жыл бұрын
The larger baskets seem opposed to the newer small shopping carts at our local Safeway and Fred Meyer stores here in Portland Oregon. But a tricky sign here at "Freddies" is yellow the the word "savings" on it and the regular price of the item.
@elizabethr4107
@elizabethr4107 5 жыл бұрын
I am obsessed w yr stories!
@champion4truth803
@champion4truth803 7 жыл бұрын
Changing the store around and making me have to hunt for it does not make me or enable me to buy more items. It frustrates the hell out of me and I can only focus on the one objective whatever it is I am looking for. On the other hand if I am relaxed I can and sometimes I do buy things I was not intending to at that time. But even then it is not necessarily an impulse buy as I have many things I have researched and in need of for my home. If one item I am looking for is not founs but I come across another item I am in need of I will but the second item and cancel out getting the first item. Also, if I can not find an item many times I said forget it I will just go somewhere else and I have.
@acraze2u
@acraze2u 8 жыл бұрын
I actually find grocery shopping kind of fun. So I do end up buying things I want more than I need a lot of the times even when I have my list. It makes me happy. But for the most part, what is there to regret? It'll all just end up in my stomach in the end :)
@RockG.o.d
@RockG.o.d 7 жыл бұрын
Another tip. If you must shop on an empty stomach. Just get something cheap and eat it on way round. Pay for the packet at the till. I usually don't get everything I need. But I do hate shopping with a passion. And tend to rush round for what I need. I also wait for things to go on sale before getting them. Shops will up prices then drop price for a week or 2.
@AnaGeorgescuArt
@AnaGeorgescuArt 3 жыл бұрын
Amazing! Did not know this advice! You rock! :D
@fooobarrr4697
@fooobarrr4697 8 жыл бұрын
I'm a total impulse "buyer"...If there's a lighter on display that looks like a gun and has crazy lights and shit,I'll buy it.
@madman2u
@madman2u 5 жыл бұрын
Someone show this guy a thrift store and he'll have to declare for bankruptcy.
@drviper102
@drviper102 8 жыл бұрын
How to avoid impulse buy, just go in get what you need pay and walk out or just write a list of what you need to get and stick to it
@freddoflintstono9321
@freddoflintstono9321 8 жыл бұрын
I've come across a strategy that has actually caused me to exit the shop, and eventually changed where I shop: voice marketing. Instead of just playing music, some bright spark came up with the idea to mix in spoken messages about sales and special offers, which I found incredibly annoying so I left, and I have not been back since.
@shawnbiss88ify
@shawnbiss88ify 6 жыл бұрын
Wow....with all these wonderful strategies, my sales are gonna go through the roof
@SacredFaerie
@SacredFaerie 8 жыл бұрын
14:10 AHAHAHA SAMPLES MAKE ME WANT TO BUY THINGS? Next you're going to tell me I buy things at Costco at all.
@mamamia8284
@mamamia8284 6 жыл бұрын
People need to take responsibility for themselves. It is not the stores’ responsibility to make sure we don’t buy too much. This is useful information but no need to make all of us feel like we are victims in this. We are so lucky to live in an era with so much available to us. My parents grew up in the Soviet Union waiting for hours at a time for a loaf of bread.
@AudieHolland
@AudieHolland 5 жыл бұрын
My one Most Vital Tip: visit the supermarket when it's about to close. Try to do your shopping in 5 minutes. You won't have time to be distracted.
@iminabox842
@iminabox842 3 жыл бұрын
Looks like fun to work with marketplace. Doing research on scams and money grabs sounds like a job I'll have to look into for when I'm older.
@capricetj
@capricetj 4 жыл бұрын
"Slow tempo slows ahoppers down" My local supermarket: *plays K-pop*
@user-jy3zl2vp4b
@user-jy3zl2vp4b 3 жыл бұрын
Mine plays the local university football game. Ugh. So irritating when I WANT the calm music.
@danielalt7508
@danielalt7508 7 жыл бұрын
17:39 Did she just say "2 for 3"?
@Ayaforshort
@Ayaforshort 7 жыл бұрын
2 for $3
@danielalt7508
@danielalt7508 7 жыл бұрын
Oh, okay. Thanks. In Sweden that means totally difference than in America.
@Ayaforshort
@Ayaforshort 7 жыл бұрын
+Dan Alt lol yeah it sounds like a rip off if it's "2 for the price of 3 items"
@fantasiafoxxe3290
@fantasiafoxxe3290 7 жыл бұрын
What does it mean in Sweden?
@madman2u
@madman2u 5 жыл бұрын
+fantasia foxxe *Usually* when a price tag says 3 for 2, it means you can buy 3 items for the price of 2. The way she said it in the video implied that she paid for 3 items but only got two. If she meant 2 for $3, then she should've said two for three dollars, not two for three. When the price sign says X for X, it has nothing to do with price. It simply implies that you get X amounts of items without additional cost(or reduced cost depending on how you look at it). Not sure if it's a cultural thing or if she's just dumb.
@ahmednasr9728
@ahmednasr9728 3 жыл бұрын
This episode is the best of the best.
@YourNickIsTaken
@YourNickIsTaken 4 жыл бұрын
I want those glasses! Those could tell me whenever i'm impulsive. That's awesome. I could learn how to be more conscientious.
@xxDrain
@xxDrain 7 жыл бұрын
14:10 Screw that, samples are free and that's the end of it :D doesn't affect me one bit.
@dash1dash2
@dash1dash2 5 жыл бұрын
18:56 "Advertissmints"
@ChakatNightspark
@ChakatNightspark 4 жыл бұрын
I always use the small shopping cart, and Always have a List. I will look at Sells to sometimes. If I happen to see something that is on Sell, and I know im already starting to get low on the item at home, but wasnt on my list say due to know Ill be back shopping again next time it is out. Ill just pick up that item when it was on sale vs not on sale.
@victoriazhu2185
@victoriazhu2185 10 ай бұрын
1. bring my own shopping bags and carry them only with my hands or shoulders. Works great on limiting the amount of stuff I buy. 2. am a decent cook so when I see ready made meals usually grossed out by them, those wouldnt make me happy. 3. by pass the snack/soft drink/make up section, only buy the fruit veggie meat diary, occasionally the bakery.
@iglidor
@iglidor 6 жыл бұрын
Easy to show how shops are so powerfully manipulative if your "test shoppers" are influenced even before going into that shop to prove it to us how shops are manipulative. I mean if you knowingly go into test of "buy from this list and then buy anything you like" how do you expect objective data? Of course they will buy things they like that are not on list. YOU TOLD THEM TO DO IT!
@gabrielbickner4166
@gabrielbickner4166 7 жыл бұрын
Costco= sample land :D
@tinahu90
@tinahu90 7 жыл бұрын
Nah, they also make you hunt around for items so you see a lot more than what you when there to buy. Also not everything is a deal in Costco.
@elizabethhu351
@elizabethhu351 6 жыл бұрын
Galaxy Gaming I don't have a Costco card but I still go there for the pharmacy. I get snackies and can't buy anything even if I wanted to.
@brysoncherry9884
@brysoncherry9884 5 жыл бұрын
@@tinahu90 That's why you sample, not shop.
@John_1920
@John_1920 4 жыл бұрын
I've heard someone say: "The best thing to do before shopping is to always make sure you are nice and full after a good meal."
@university2775
@university2775 5 жыл бұрын
If I get confused in a shop, I lose interest right away, get frustrated, get out and never go back to that store ever again. I hate time wasting. Time is precious! Once lost, I'll never get it back. I've been to IKEA once and that was the last visit in 33 years! Same like dating where we shop for potential spouses as commodities. Talk about consumerism with little Return On Investment in every aspect of life!
@d.v.t
@d.v.t 8 жыл бұрын
Groceries store: why am I feeling the "new" store design is a copycat of Safeway? xD IKEA is of course the marketing guy. their design is supposed to attract customers to see what's inside and activate their needs. XD (IKEA-holic here) x
@LoudSodaCaleb
@LoudSodaCaleb 6 жыл бұрын
How many outfits did that cruella deville looking chick bring?
@nadia1994ization
@nadia1994ization 6 жыл бұрын
LoudSoda watermelon
@lindatisue733
@lindatisue733 6 жыл бұрын
Swedish supermarkets have gone to the Ikea model, you have to follow a winding path from one end of the store to the other. Plus they don't have markers to tell what is in an asile. Makes online grocery shopping more appealing than having to go to a supermarket.
@tenshi53
@tenshi53 4 жыл бұрын
Ha! This brings back memories of how back in the days we used to have plastic bags for groceries! The good old days...
@Plague_Doc22
@Plague_Doc22 8 жыл бұрын
This is just another ploy at people who're weakminded. When I say that I mean people who're easily pushed in to buying things. I'll go to the store with a list and buy what I wrote down. If I find something I'll use at a later date that can hold up. I'll buy that aswell. but I dont go in spending 40% of what I thought i'd pay on random stuff.
@scubaflimedic
@scubaflimedic 6 жыл бұрын
Hunting for things pisses me off!!
@barbzylema8276
@barbzylema8276 5 жыл бұрын
Makes me want to walk out without buying anything.
@museluvr
@museluvr 4 жыл бұрын
If I have to hunt something down, it doesn't get bought. $ saved.
@Graciesmom-gp5ng
@Graciesmom-gp5ng 2 жыл бұрын
This was filmed years ago, but now i find ordering online for my groceries, saves me tons. No impulse buying, only buy what i need
@Emunyani
@Emunyani 3 жыл бұрын
Not sure about in Canada but in the UK we have a price per weight or volume below the price so you can see how good a deal or price actually is
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