Pay Per Callers Show - Interview with Yohan Perez and Neil Rubin, Rank Media Agency

Learn how to dominate a competitive market and why you need to create long-term assets with valuable content from Yohan Perez and Neil Rubin, founders of Rank Media Agency.
QUESTIONS AND TIMESTAMPS
00:37 - What’s the story behind Rank Media Agency?
02:44 - What were some of the challenges you faced early on?
07:56 - What are some types of assets people should be building?
09:42 - How valuable is content for your audience?
11:33 - Why did you choose to focus on the senior space?
14:08 - What are some of the ways you created competitive advantage in the space.
16:54 - What is the website acquisition process like?
20:42 - What is your strategy for finding and interacting with call buyers?
26:32 - What are some of the biggest opportunities in the industry right now?
30:55 - If people want to do business with you how do they get in touch?
SHOW NOTES
- Yohan Perez and Neil Rubin, Co Founders of Rank Media Agency.
- Founded in 2010 and based in Montreal with 35+ Employees.
- Presented at more conferences than any other call network.
- Clients like Ritz Carlton, Sotheby's and MontBlanc.
- Focused too much time and energy on creating niche technology.
- Creating and building branded properties and how to monetize and optimize traffic for ROI.
- Build assets and create content and use the right tools to control and mitigate risk.
- High quality content and targeted conversion paths that are relevant to the user experience and their goals / needs / wants.
- Don’t underestimate the value of high-quality inbound content!
- Dig into your analytics to understand more about your audience demographics and their behavior.
- It’s a massive industry with lots of cross-selling opportunities and loyal consumers.
- Very competitive to get into the 65+ demographic space. Not a lot of room for new players.
- Acquiring an established website with traffic / data and optimizing it for conversions and calls.
- Data and Analytics is the most important consideration.
- Working with calls eliminates a lot of the fraud and quality issues vs data and form fills.
- Calls are immediate and you get feedback a lot quicker. This helps you manage campaigns and clients even better.
- You need to stay on top of what is happening with your calls, conversion rates, average durations, call results, etc.
- Listen to call recordings! Every team member should listen to calls.
- Go hyperlocal into your segment.
- Financial assistance space has a massive market and many cross-selling opportunities.
- Debt and Insurance is never going away.
- Play the long-game and develop a strategy for long-term success in your niche.
- Learn more and work with Yohan and Neil at www.RankMediaAgency.com
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Rank Media Agency is a versatile team of developers, designers and marketing professionals that helps clients navigate the fast-paced digital landscape to effectively grow businesses and build-up brands. Our integrated approach allows us to use tech and creative marketing to build up your brand, generate leads and dominate the space within your vertical.
Website: www.RankMediaAgency.com
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[@avrahamedery]

Thank you. This was great.

[@SylviaLynnByrd]

First viewer :-) here!

[@staceygreenspoon6170]

Yohan is my dad