Robert Cialdini || The New Psychology of Persuasion

Today it’s great to chat with Dr. Robert Cialdini. Dr. Cialdini is the author of Influence and Pre-Suasion and is recognized as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about ethically and effectively increasing their influence. Dr. Cialdini has earned a global reputation for his ability to translate his scientific research into valuable and practical actions. He is a New York Times, Wall Street Journal, and USA Today bestselling author, with over seven million copies sold in 44 different languages. He is the president and CEO of INFLUENCE AT WORK. As a popular keynote speaker, he helps organizations in the US and abroad.
Topics
· Why Robert updated Influence: The Psychology of Persuasion
· The “universal principles" of influence
· How Robert became interested in the world of persuasion
· How people react to figures of authority
· The problem with the law of proportionality
· How influence research has withstood the replication crisis
· Unity as the seventh universal principle of influence
· The impact of regionalism
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0:14 · Why Robert updated Influence: The Psychology of Persuasion 3:31 · The “universal principles" of influence 16:38 · How Robert became interested in the world of persuasion 18:20 · 5th Principle: How people react to figures of authority 21:52 · The problem with the law of proportionality 24:17 · How influence research has withstood the replication crisis 28:14 · 6th Principle 31:59 · Unity as the seventh universal principle of influence 39:13 · The impact of regionalism 44:40 · Role of threat in we groups

[@ElenaRoche]

Same thing happened to my great grandmother while praying in the church for the soul of her recently departed husband. The Red Army soldiers dragged her, the priest and everyone out of the church, lined them up against the wall to be executed for an anti-revolutionary activity. One of the soldiers recognized my great grandmother and talked to his superior officer. She was the only one they didn't execute.

[@DanielThomasArgueta]

I'm almost done listening to his updated book. Thank you! 📖 🎧

[@skionen1781]

Great book especially for Marketers and business

[@steveschertzer5088]

Interesting and informative discussion, Scott. Keep up the good work.

[@hasmikvardan4703]

This was brilliant. Thank you!

[@VladyslavKL]

🕊