Rochelle King: The complex relationship between data and design in UX

[@prasangsharma7]

It's been 6 years & still, this makes total sense. Very precise. Great talk!

[@francisconegrete6056]

9 now!

[@sharonraz542]

One of the best lectures on KZbin

[@HeavyK.]

Clear, clean, and concise presentation. Great job. Edward Tufte explained this similar idea. You can test to perfection, but only human ideas tested out can go past the perfection and make something better.

[@prestigeconfidential1287]

Well articulated,short,simple and mind blowing!

[@michaelsanchez1682]

Ms. Rochelle is so dope! Shouts out to her and the rest of the Spotfiy staff. i love y'all

[@POVDrivingTour]

Very insightful and compelling. Definitely needs to be extended to 1 hour.

[@LUX_8]

Wish this was longer.

[@Belisiario]

Thank you, Rochelle King

[@SeenD]

@Rochelle, I loved the talk, just had a small question about one of the a/b tests, the one with the play button/icon. How can you be sure that the other was better? One of the things that I would want to investigate at that point, maybe more people accidentally played those albums in stead of actively choosing to play that album. That is sometimes my predicament with a/b testing, sometimes it looks a good result, but it can also be by accident. When you have the budget always do normal user testing as well. :)

[@zillax22]

we dont have a view of the data so can't say but if it was by a drastic margin and enough people to be statistically significant it can become a safe assumption.

[@sugarmagnolia33]

Great talk and very insightful!

[@DeepfriedBaby]

Very clever putting the second design in nicely laid out Mac products instead of scattered windows. 6:21 Why isn't the 'Playlist' button in the main menu? It's like what I use 95% of the time, yet it is 2 taps in. Also, the 'hamburger' menu is on the top left when that area is harder to reach than the top right. Very good speaker though.

[@C0RB1NDALLAS]

Great talk!

[@Larnuse]

She's good!

[@marvaart7659]

Sometimes you see clips, sometimes not. Is Spotify coming to be a sort of you tube?

[@upamasimkhada5596]

Amazing

[@mastergluex]

I will make you meet my product manager, give some intellects.

[@Decadesindesign]

hahahaha

[@FedericoJoseFemia]

Love it