Roland Barthes - How to Read the Signs in the News

French philosopher Roland Barthes would have seen the TV screen as a cultural text - there to be read, interpreted, decoded.
Follow #MediaTheorised, an online project by Al Jazeera English’s media analysis show The Listening Post
Facebook: /AJListeningPost
Twitter: @AJListeningPost
Narrated by Carlos Latuff, Brazilian political cartoonist
Directed and animated by Nina Gantz & Simon Cartwright
#AlJazeeraEnglish #RolandBarthes #MediaTheorised

[@purplerose7318]

This was amazing! Thank you for highlighting the work of the very brillant Barthes. I wish this was longer - so fascinating!

[@aljazeeraenglish]

Thanks, Zellies.

[@Crapshiz]

Imaginative, fluid animation.

[@aljazeeraenglish]

Thank you!

[@abaltarbaltar2718]

Great video, Barthes's perspective is fascinating, thank You so much

[@lijoy_mathew]

WHY DOES THIS HAVE ONLY 47 comments?!?!?! either way this always makes my brain stop working i love it.

[@Charellesno-305]

Absolutely phenomenal I have been trying to say this for eight years nobody believe me but it's all coming out now thank you

[@Raetchie]

Mythologies is from 1957 published in english in 72

[@85Funkadelic]

It's meaningless though...... It's like 10% of an idea. I'm guessing you filled in the rest with your own imagination.

[@aljazeeraenglish]

Thanks for watching, Charelle.

[@yazeedabdullah2098]

We need more of this

[@amieofrain1804]

I adore this animation style. Amazing.

[@BenTheeban]

I didn't get it...!?

[@Rod1712]

Do you like trees?

[@lunarcalendar368]

Thank you aljazeera for this.

[@timothylee6859]

Fantastic animation Thanks very much Bravo.

[@aljazeeraenglish]

Thank you, Timothy.

[@drbonesshow1]

Barthes who wrote about laundry detergent was hit by a laundry truck while walking home and later dying from his injuries.

[@c0ree]

haha, he poked too much into the big laundry detergent complex that secretly controls our lives

[@ThisFinalHandle]

The plot thickens. A news channel telling an audience how to read between the lines.

[@kevinrombouts3027]

Really interesting.

[@nes3sese734]

wonderful

[@hanyiwang4705]

I like the design of this animation.

[@Keks7070]

This serves more of an entertaining, artistic purpose. It is neither explanatory, nor analytical. Still cool animations :) I get the confusion in the comments though

[@DonCarlosHormozi]

Cool!

[@maryregas8016]

this was art.

[@gabydewilde]

Thats it?

[@Amaterasu_990]

Beautiful and thank you for the French accent - perfect!

[@JasonGastrich]

nice re: think

[@indygo19]

😍

[@brrkbtl]

In which of his books he mentions these ??

[@funny3291]

Late reply, but you can read most of this in his book "Mythologies."

[@kaedtoasts5047]

I love the animations but to be honest this made no sense

[@draw4everyone]

I know this comment is a year old but, in brief: all media have a set of internal points of meaning which interact to induce receivers of their messages believe them. All media have a rhetorical strategy. Semiotics, for Barthes, is the laying bare of this strategy in plain terms.

[@rodrigorodriguez509]

That's because the CNN zombies in blue cities won't regard any message as important unless it comes behind an exotic accent

[@jackreacts6466]

Ngl cannot understand a word of this

[@user-vt7ef1xk3b]

but at least cool art tho

[@rodrigorodriguez509]

the Starbucks crowd won't listen unless it's foreign

[@unleashedaussie5042]

💪🏻✌🏻🤙🏼✊🏼

[@LuxCutusUmbra]

I now have a name for what I am. All along I just called myself a NumberChanger. Thank you for this.

[@mohamedzainulabdeen4259]

what is EVERYMAN '16?

[@ILoveMagic15]

I hate how the narrator says "Roland Barf"

[@jhony401]

you just want hate ... some even hate the colour of the flowers

[@giovannilima7286]

the narrator is Brazilian

[@rainsoundsforsleepytime]

exposing

[@flashback0180]

al jesra on maximum damage control

[@rnckgo2410]

why'd he say explain this in such a pretentious manner

[@mm-rj3vo]

Very confusing for just about any layman. Speak to us better.

[@BellumRed]

The narrator is barely understandable... Thanks

[@yankee2yankee216]

Ryan Stelzner But mostly EXC, no? I actually understood almost every single word. I like Al Jezeera. It has to be in the same league with the NYT or the WaPo. It certainly gives a truer perspective on the ME than American or even European media.

[@BellumRed]

Richard Savary agreed, for the most I think highly of their information and video quality

[@judemabuzatv3209]

Ryan Stelzner Closed Captions

[@benelatus3704]

Spot on from top to bottom

[@MarySilva94]

I also had to use English subtitles .. I also think that the representation of Barth and his theory was really confusing.. I actually had to look it up myself as well to understand the gist in a better way

[@urbnctrl]

Semiotics

[@HolyRamanRajya]

The narrator accent is kinda hot and I'm a straight man lol.