Rolex Watches Ultimate Buying Guide

In this video we talk all about Rolex and the different models that make up this iconic brand’s catalog. Click here to shop our full selection of Rolex watches: www.bobswatches.com/rolex/
Click here to read our Rolex Watches Ultimate Buying Guide:
Rolex watches come in a variety of forms and styles and prices can range from a few thousand dollars to well past the million-dollar mark. Rolex’s catalog breaks down into two categories: Classic and Professional. The Classic line is where you will find all of Rolex’s traditional models and dress watches, while the Professional side contains all of Rolex’s purpose-built sport and tool watches.
Within the Classic range, you will find the Oyster Perpetual, Datejust, Lady-Datejust, Pearlmaster, Day-Date, Sky-Dweller, and Cellini. The Professional category is home to the Submariner, Explorer, Daytona, Sea-Dweller, GMT-Master II, Yacht-Master, Air-King, and Milgauss.
The Oyster Perpetual is Rolex’s oldest line of watches dating back to the 1930s. While it has been produced in a number of different configurations, the current collection consists of only stainless steel models with retail prices ranging from $5k to $6k.
Introduced in 1945, the Datejust is Rolex’s most diverse collection. Today, it is offered in sizes ranging from 28mm (Lady-Datejust) to 41mm and it is produced in a wide variety of different materials and configurations. While the 34mm model is known simply as the Date, the Pearlmaster is another variation of the Datejust that is characterized by its precious metal construction and exclusive Pearlmaster bracelet.
Launched in 1956, the Day-Date (aka Rolex President) is the brand’s flagship collection. Offered in either 36mm or 40mm sizes and exclusively crafted from either solid gold or platinum, Rolex Day-Date watches display both the date and the day of the week.
Released in 2012 and boasting a dual timezone display and an annual calendar, the Rolex Sky-Dweller is the brand’s most complex model. Offered in either solid gold or Rolesor, the Sky-Dweller is a luxurious take on the ultimate travel watch.
The Rolex Cellini is the brand’s dress watch collection crafted from either solid gold or platinum. Exchanging water-resistance for elegant and refined designs, Cellini watches represent the most formal options within Rolex’s catalog.
Launched in 1953, the Explorer is Rolex’s first sports watch. Crafted from stainless steel and fitted with a robust time-only movement, the Rolex Explorer is the definition of rugged simplicity. Alongside the standard Explorer, Rolex also offers the Explorer II as a watch for speleologists. The Explorer II is only offered in stainless steel, but it takes things up a notch with a date display and an additional 24-hour hand.
In 1953, Rolex released the Submariner. Originally only offered as a no-date model in stainless steel, the Rolex Submariner has expanded over the years to include both date and no-date models, along with a number of different material and color options.
Rolex also offers both the Sea-Dweller and Deepsea as more extreme dive watches. With increased depth ratings and helium escape valves, Rolex Sea-Dweller and Deepsea watches are capable of traveling to the deepest parts of the ocean.
Released in 1955 as a watch for pilots, the Rolex GMT-Master is characterized by its 24-hour bezel and additional GMT hand. Since its debut, the collection has evolved into the GMT-Master II, but it is still offered with its iconic red and blue Pepsi bezel.
Launched in 1963, the Rolex Daytona is a chronograph watch aimed at the world of racing. Defined by its trio of sub-dials and pair of chronograph pushers, the Daytona has since become an icon within the world of watches and one of Rolex’s most popular models.
The Milgauss is Rolex’s antimagnetic watch for scientists. Classified as a tool watch rather than a sports watch, the Milgauss is exclusively crafted in stainless steel and remains one of the brand’s most underrated models.
The Air-King is Rolex’s tribute to aviation, first appearing during the 1940s and becoming its own collection in 1958. Historically positioned as one of Rolex’s entry-level options, the current model features an antimagnetic case and movement borrowed from the Milgauss.
In 1992, Rolex released the Yacht-Master as a luxury-oriented sports watch. The Yacht-Master collection is the only Rolex sports watch offered in multiple sizes. While the original Yacht-Master is a luxury rendition of the classic sports watch, the Yacht-Master II is a purpose-built regatta timer specifically designed for professional boat racing.
Regardless of the model you choose, all Rolex watches are crafted to the same legendary standards, and with prices ranging from just a few thousand dollars to well beyond a million dollars, there is a Rolex watch out there for every wrist and budget.

[@marinlicinaify]

This is simply SUPERB! No gimmicks, no KZbinr BS, just super concise and knowledgeable information. And an amazing array of original video of a big slice of all Rolex models ever made. Must have been a ton of work to produce. Great job Ripley and team Bob's Watches!

[@nvm6869]

Amen to that!

[@treyk9354]

Comprehensive guide to the Rolex catalogue in less than 15 minutes. Well done!

[@kaisoerfjord6794]

MACHINE-GUN pase FAST-TALKING, pathologically, the fast-ranting style you need to speed up a film strip to produce, audibly sucking in the air frantically between sentences. UNCOMFORTABLE to listen too. Something is WRONG !

[@warrenrhinerson6373]

Fun fact: the Rolex explorer was the watch Ian Fleming had in mind for James Bond in the original novel.

[@alauanda]

Easy to understand! Good stuff! Thanks!

[@huss449]

excellent video quality and very informative

[@wangpuaaboh2909]

Fantastic video, straight to the point 👏🏼.

[@MrSThayer]

Had to post your video to timepiece gentleman- you have provided an exceptional video. Thank you 🙏

[@stoneone1479]

very nice rundown. thank you. i learned alot

[@lmaoboy8546]

Best Rolex informational video thanks!

[@derangedk1652]

amazing video, made me feel like a pro straight after

[@911S]

I love how the retailers charge for the high demand stainless steel watches way above retail. Like yours truly.

[@sahibsharma1061]

Extremely informative, well done!

[@kaisoerfjord6794]

MACHINE-GUN pase FAST-TALKING, pathologically, the fast-ranting style you need to speed up a film strip to produce, audibly sucking in the air frantically between sentences. UNCOMFORTABLE to listen too. Something is WRONG !

[@davidopalecky7318]

Thanks for sharing 👍

[@kama1078]

Briliant overview! So much valuable information in 12 min.

[@kaisoerfjord6794]

MACHINE-GUN pase FAST-TALKING, pathologically, the fast-ranting style you need to speed up a film strip to produce, audibly sucking in the air frantically between sentences. UNCOMFORTABLE to listen too. Something is WRONG !

[@MegaDevify]

This was an amazing video. Thank you

[@giorgiamondani]

Excellent video, enjoyed it

[@samuelhere41]

Excellent review! Right now I have my bulova watch not sure what model it is but I like it.

[@andrewrees8749]

I have a Sea Dweller its gorgeous

[@robylee1285]

I love that you talk at a good pace 🎉

[@odwabmtonintshi3517]

Very interesting, enjoyed the video.

[@josephroberthack]

Love your videos!

[@karloswilliams162]

Great video!

[@MrSThayer]

Wow breath now - amazing video thank you so much defo subscribe

[@gettrick32]

When do you visit Runcorn WA7?

[@punnaroothsrimongkolsilp6279]

I love the white Daytona.

[@jashaejoseph3752]

WHAT A MASTERPIECE OF A PRODUCTION. SUSCRIBED

[@heatseeker456]

Good video, very informative, I enjoyed this.

[@kaisoerfjord6794]

MACHINE-GUN pase FAST-TALKING, pathologically, the fast-ranting style you need to speed up a film strip to produce, audibly sucking in the air frantically between sentences. UNCOMFORTABLE to listen too. Something is WRONG !

[@tuonghoangduy2254]

@@kaisoerfjord6794no 😂

[@squeakybb]

I just started working at a jewelry store and we carry 3 rolexs and I made it my goal to sell one of them!

[@kryptomarco3024]

Great video bro

[@PhillipMorris758]

Day-date top of the line

[@Ni7rogenius]

Great video! Well done!

[@kaisoerfjord6794]

MACHINE-GUN pase FAST-TALKING, pathologically, the fast-ranting style you need to speed up a film strip to produce, audibly sucking in the air frantically between sentences. UNCOMFORTABLE to listen too. Something is WRONG !

[@jamesmcconville9208]

I paid 900 dollars for my new sea dweller in 1983.

[@aprado17]

I paid 13k eur for my new sea-dweller today.

[@lxyjakermaker8096]

Is it fake?

[@willieho3056]

Absolutely a fake watch if you paid $900 even $1,300 still fake watches

[@lxyjakermaker8096]

@@willieho3056 yhh

[@lxyjakermaker8096]

@@willieho3056 at minimum like 6k

[@petespurgeon7217]

Excellent guide on Rolex line, very informative. P.S. Tx.

[@bennytdi]

Thankyou for this. I'm making the Decision on my First watch here pretty soon. I think I'm going with a Date Sub

[@deliriuscomposure6955]

Great choice, Benny!

[@kaisoerfjord6794]

MACHINE-GUN pase FAST-TALKING, pathologically, the fast-ranting style you need to speed up a film strip to produce, audibly sucking in the air frantically between sentences. UNCOMFORTABLE to listen too. Something is WRONG !

[@tylerotaniconlon1990]

16610

[@Nexus.Achiles]

Proud owner of a YM, a SD43 and a Sub Bluesy. No more Rolex watches for me though, I'm content.

[@p5ychonaut]

That's a fantastic video. 🤟

[@kaisoerfjord6794]

MACHINE-GUN pase FAST-TALKING, pathologically, the fast-ranting style you need to speed up a film strip to produce, audibly sucking in the air frantically between sentences. UNCOMFORTABLE to listen too. Something is WRONG !

[@BRNDNSLVRA]

Thank you

[@KirbyJR1]

Great video ‼️

[@bobswatches]

Thanks 💯

[@Godson7811]

No small talk 👌🏿

[@lindsayhengehold5341]

Love Rolex's!

[@michaelturner7949]

Word perfect!

[@SeanKBeauty]

I felt like I was at an auction. Honestly, it was going so fast, but I was able to write down the one that I wanted

[@ehteshamraja332]

You totally missed out on the new GMT master rootbeer.

[@Tamizhsearch]

Sir orginal Rolex watch starting price please tell me...sir and highest price of Rolex tell me

[@justicepaul4168]

Wow best watch

[@bananabig1864]

nice

[@ACDandMe]

All I need is the time. Live in a moment

[@WatchesJourney]

Great Rolex collection journey

[@michaelcurry1054]

HELLO BOB I HAVE A QUESTION FOR YOU ? I HAVE A AUSTIN FM 17 jewels AUTOMATIC WATCH ! BOB IN YOUR OPINION IS THIS A QUALITY MADE WATCH ?? I PAID $38.00 FOR THIS AND YES IT DUZ WORK FROM THE 1960 ish “leather band” THANKYOU FOR TAKING THE TIME TO READ THIS MESSAGE WITH A COMMENT ABOUT YOUR UNDERSTANDING OF THIS!

[@56TheAnimal]

I just want a day date, rolls phantom, and Dan Wesson 1911.

[@neskhalifafbb]

God bless you

[@Rob-eg8qc]

Surely there must be a cheaper way of keeping track of time, every modern car has a time device of some sort, or even a sundial in the garden.

[@phill9238]

Because it’s a upgrade from my timex expedition

[@premdasyesudasan5778]

One thing I don't like with Rolex is its hour hand design - that circle with a Y shape inside and a sharp conical needle after that. It doesn't look great at all.

[@hakanahlstrom9624]

I dont understand these models: air king and explorer and milgaus :s

[@Arthur_StJohn]

Legend has it that the presenter in the video can hold his breath under water for over 45 minutes and survive.

[@joshs3916]

😂😂😂

[@gnystrom13]

Good video but please slow down.

[@markedwards7721]

Rolex needs to design and build a stock-trader's watch.

[@ahsanmohammed1]

prices not mentioned, therefore value of info greatly diminished

[@soundz9992]

roles omega citizen tag movado

[@andytan6890]

Rolex in 12min well done

[@matiastornquist2044]

SKY DWELLER Missing

[@whynotrexy7290]

Oooo watches

[@laicheewai8264]

I got Rolex, Oyster, Date, Precision. 40 /50 yrs old. Any interested buyers?

[@willielarsson9651]

I have the £7k burning a hole in my pocket for a submariner and I'm adamant that I'm not going to pay over the retail price for a pre-owned one. How long do you think I'll wait for the call from the AD?

[@Anonymouslyme1]

I don’t think you’ll get one without prior purchase history and if they tell you that you are on the register of interest it means nothing. If you really want a new Rolex sports model try for an Air King or Millgaus you might just get one of those. Otherwise go grey.

[@Unpack]

Why Rolex watches are so expensive?

[@meganprice4461]

Great video, but you talk so so fast!

[@felixt1470]

How many ppl who buy these diver watches actually dive?

[@lordcharfield4529]

A watch with a Cyclops - that’s the one-eyed get!

[@Whiskey1029]

My toxic trait is thinking I can afford one of these atm

[@corychecketts]

Funny how Yema is an official supplier of the Marine National and Air Force yet hardly anyone talks about them. I guess that Rolex tie is stronger than we all realize.

[@TTerribleK]

Why do most of them look like they're from the past century?

[@rafaelcheck653]

makes me wana get one bad!!! lol

[@ryanbrooker464]

What im trying to understand about rolex is, almost every watch says oyster perpetual. I been doing research on what I want, and I want the red dial oyster perpetual but, why is "oyster perpetual" printed on every watch? Crazy to me how this watch can be a submariner but. Still have oyster perpetual printed on the dial?

[@Anonymouslyme1]

The oyster is the case type and perpetual is the automatic movement that doesn’t need winding.

[@GhostJohnson]

It's just a fancy way of saying water resistant and automatic mechanical watch. Since all offer at least some water resistance and an automatic movement they all say jt

[@marks.8823]

Since no one seems grateful, I'll bite. Thank you!!😸

[@joelock7079]

The secondary market has ruined timepieces. They’re ruining whiskey now. What will they do next? Certainly won’t add value in their next conquest.

[@brentfaiza1597]

my broke ass Watching this vid as if I'm trying to be Keanu treating my co-workers.

[@sidneyt1016]

So I have a question. Putting aside Role’s great marketing, how many of you feel the watches are really worth the price for what you get? With probably the exception of the Oyster Perpetual, Airking and Explorer, I really think they are over priced. I’m looking at an Omega Planet Ocean. Resuscitate either the Sea Dweller or Submariner. The Sub and Seadweller are beautiful watches and iconic, but I just can justify paying almost 4000. More for submariner or even 8000. More for Seadweller when you factor in an AD discount on the Omega. I understand the argument about holding value, but you still have to find a buyer. If you don’t plan on selling, is it really worth the money? I’. Not bashing Rolex or their owners, just trying to understand what I am missing here.

[@bobswatches]

Putting aside Rolex's marketing the watches still have great value. The specific material and architecture are some of the best out there, but some of the prices in the pre-owned market can be a little steep because of demand and of course the marketing Rolex puts behind it. The demand of these watches highly out weighs the supply so those prices keep going up...

[@SarawakPollster]

ahhh thats where Rolex is different from the other brands... they arent trying to sell you just the watch. They have become desirable items for Flex... I can guarantee that 75% of the Rolex buyers cant tell you how to set the GMT functions or even used the chrono functions, let alone know how much power reserve it has...status symbol first, watch is included.

[@meicao6822]

@@SarawakPollster please enlighten me how you can guarantee 75% of the buyers are oblivious of how the functions work. You just mad cos you can’t get one

[@SarawakPollster]

@@meicao6822 I have a 2011 Daytona Ss, a 2012 15.202 ap, a 2018 GMT rootbeer 2 tone, a AP rubberclad offshore, a pam312 and a Linde werdelin spidolite ii… I think I know a thing or two about watch buying over the years 😎

[@SarawakPollster]

@@meicao6822 my 75% is a figure I plucked out of the air… coming from asia and witnessing first hand how the mainland Chinese are buying Rolexes like they are hair accessories make one realise the demographic of buyers are when it comes to actual enthusiasts vs status symbol collectors.

[@vamark7751]

Over priced, over hyped, over done. Bought my Rolex several years ago with a 15% discount off list. While a nice watch, felt like I overpaid. Just no way I would pay current prices and beg and AD to let me do it. When I see folks w new Rolexes now, my first reaction is that they are foolish.

[@williamstalvey6920]

The Elite, the best of the best.....Go Rolex or go home

[@nda6228]

Rolex is FAR from the best lol but i get what you’re saying. For a true luxury watch, it should be Rolex first, no tudors steinharts or any other shitty ‘homage’ watches. 🤣 but from Rolex one must eventually graduate to the Patek academy, Patek is truly ‘the best’

[@williamstalvey6920]

@@nda6228 you got that right...I know Patek is better but not for my lifestyle... no homages here that's for sure Love Rolex Divers

[@felixt1470]

A middle age, overweight bald guy with a Rolex is still a middle age, overweight and bald.

[@deliriuscomposure6955]

@@felixt1470 ...with good taste, one might add.

[@Gamexoozi]

@@nda6228 guess I'll stick to my Seiko skx

[@michaelbarker1974]

Bro talks way to fast. Whats the rush!

[@franklincastillo3748]

Biggie Smalls Going to your house

[@lduranceau8046]

I have a message for Rolex. Please start producing digital watches. I can't stand analog watches.

[@DarrenCogan430]

Lol but what brand do you wish of

[@ballsbruh1565]

I’m definitely not watching this video while being nowhere close to ever buying a Rolex in my life…

[@june5862]

THIS GUY IS ROBOTIC …..NO QUESTIONS ASKED 😆😆😆

[@lololedo1105]

Slown down.breathe dude🙁🤐👎

[@june5862]

😂😂😂👍

[@m.s.2819]

you speak way too fast, impossible to follow and retain info

[@deansaul1917]

you are speaking so ridiculously fast that it is very difficult to watch, why in the world hasn't anyone made you aware of this?

[@jayrmartin5766]

Gay.nay.

[@mollygiovanna1095]

Tedious video! This guy is just reading and sounds bored to death!

[@kaisoerfjord6794]

MACHINE-GUN pase FAST-TALKING, pathologically, the fast-ranting style you need to speed up a film strip to produce, audibly sucking in the air frantically between sentences. UNCOMFORTABLE to listen too. Something is WRONG !

[@mollygiovanna1095]

This guy just reads fast… fatigued.

[@LordYoda]

For God's sake, speak slowly! Unwatchable (pun intended)

[@deliriuscomposure6955]

You can turn on closed-captioning or pause the video at any time. Hope this helps!

[@LordYoda]

@@deliriuscomposure6955 Nope

[@beck1873]

You can make the playback speed slower

[@user-zd8dg4ym1q]

NKUWAN 's watch really surprises me！

[@shawnushyarov4584]

I bought a black submariner from a crackhead for $100 bucks, turned out it was the real deal.

[@stevens5541]

Rolex are the most bland boting looking overpriced watches on the market....the yacht masters are the only ones at a pinch i could just anout stomach. I hate the look of the roting bezel part of the watch..totally ruins the look for me and in general they are very plain and dull. If i had the money to be able to buy a rolex i would walk past rheir shop and go to literally any other sho and buy a watch from them.

[@tycom55]

Great video!

[@Unpack]

Why Rolex watches are so expensive?