Rory Sutherland: Why Following Logic is Dangerous For Challenger Brands

[@otterofdespair3387]

Been watching Rory Sutherland KZbin videos for two days now

[@sammyb1651]

Go to bed.

[@george46light]

Welcome to the club

[@acxezknightnite1377]

Right with you, buddy! 😃

[@robcarney7597]

And you have about 40 days to go

[@deal2live]

Yeah!! It is like that. His take on using heat exchanger to heat your home(air conditioner) , I science based and I missed that usage, believed the environmentalist that aircon is not green heating!!!!

[@Crobos]

I’m in a Rory Sutherland rabbit hole atm. Nice interview mate, hope it continues to grow here for you. Worst case, you’ve held conversations for hours on end with interesting people. All has value

[@HungryFMCG]

Thank you so much mate !! Yep, KZbin is very new for us - but if we keep showing up, fingers crossed it'll blossom into something great. Please feel free to subscribe and tell all your pals hahah

[@oliversissonphone6143]

Does Rory really think Chez Panisse and the French Laundry are in NY? Or is he just trolling us!?

[@Sock1122]

I love how the camera angle, with Dan seemingly not facing Rory, makes it look like 2 strangers waiting for a job interview and just so happening to have a profoundly extensive discussion about the world 😄

[@JDAfrica]

Yes! Or two strangers at a pub having a chat over a pint 🍺

[@akikalliatakis9892]

Love how Rory just disappears at some point around 16 minutes and keeps talking! Great podcast yet again.

[@HungryFMCG]

Thank you so much!! Hahaha yes, required some camera angle trickery 😜

[@bobadams7654]

Love Rory. Always engaging, informative, funny and brilliant!

[@HungryFMCG]

Thanks so much bro!! Please tell all your friends about the podcast

[@bosshossmotorcycle385bhpwi9]

@@HungryFMCG yes, I will!

[@cameronthorby5799]

The flow of this is insane haha every 3rd sentence is interrupted to go backwards 2 stories

[@oliversissonphone6143]

The interruptions are so painful!

[@stumbling]

Thanks to podcasts like these, we are all now growing up "in shop".

[@jineshgomai217]

May the algorithm be with you

[@Gee_dub-q9o]

I could listen to Rory all day.

[@ronf28]

I can listen to Rory all day

[@vvanica]

Pure delight. Thank you, Dan.

[@HungryFMCG]

thank you so much!! really appreciate the kind words

[@Evangelostaxiarchis]

Love Rory superb conversation well done DAN.

[@sararichardson737]

I’ve just discovered him. He has an Olympian discourse style with a deep intellectual well to draw from.

[@JanneWolterbeek]

I got this recommended out of nowhere, but subbed during watching, this is really interesting.

[@chrisparker7508]

I understand you probably have a lot of things going on, but your consistent distractions and tinkering makes it seem you aren't listening to your guest. Otherwise a great podcast.

[@HungryFMCG]

Thanks for feedback - had a camera issues that day, hence why I was constantly checking

[@SoSyNiKaL]

100% agree with Rory's food preferences between each of those two countries, spot on.

[@samkarazi]

The book he mentioned at around 1:37:00 is called Unreasonable Hospitality by Will Guidara.

[@jackcoleman5264]

I didn’t want to watch this but it was so fascinating I had to watch it all in one go

[@michaelmchugh2471]

love that you shouted out Caitlin from Ask a mortician, Love rory. when worlds collide

[@DavidMalbranque]

Great Podcast Dan, enjoyed all the points and you asked good questions throughout.

[@mrfrosty42]

Rory Sutherland is always good value .

[@jamie-branson]

Roy is amazing as usual

[@jamie-branson]

Wow the interviewer cannot keep still. The art of podcasting is being a great listener.....

[@stumbling]

I see Rory, I click.

[@josephmurray7831]

Needs more swearing 😂 very enjoyable conversation 🫡

[@HungryFMCG]

Thanks so much bro!!! Please do subscribe and share and wide!! Would mean the world to me

[@mota5065]

1:14:52 - So Much of Value is Perceptualy Determined

[@odin9868]

Tip: rather than telling the guest to speak into the mic, tell them to pull the mic towards them

[@JohnFromAccounting]

1:40:50 Rory questions if the Doner kebab is authentically Turkish. It is not. It was created in Berlin in the 70s by Turkish immigrants. It was inspired by the authentic Turkish kebab, but it followed the northern German culture of putting food inside a bread roll. Fischbrötchen is a similar north German option, but using fish rather than kebab meat.

[@joshuac1000]

"and now this podcast is begin to go like that ^ " - less than 500 views on every video, bar episodes with Rory

[@rikkinadir]

Great but shifted focus from insightful marketing gurus to restaurant critics by the end 😂

[@acxezknightnite1377]

I can listen to this podcast but I can’t watch it. Interviewer looking too distracted and bored. I love listening to Rory though. He’s a fascinating guy with a lot of knowledge.

[@HungryFMCG]

Thanks for the feedback!! Will do my best to not looked bored and distracted next time 😂🤣🤣

[@rcazbar5007]

Rory as good as always…..interviewer not good enough to be host Rory for sure. The interruptions, asking for clarifications being disengaged are all very annoying.

[@zachariah7114]

@@HungryFMCGyour reply to legit constructive criticism might read even a little bit sincere if you didn’t end it with emojis

[@HungryFMCG]

@@zachariah7114 cool story bro

[@zachariah7114]

@@HungryFMCG you must be someone’s son to have even gotten the interview. nepotism baby much? that, or you don’t mind tying your hair back and whistling till the cows come home

[@slinkyvagabond2991]

The French do in fact have a word for snack, it’s fromage 🤣

[@John-wf5if]

How has this channel done so many interviews with big hitters but many of his videos get hardly any views and some get zero comments?

[@HungryFMCG]

It's a bloody slog hahaha, podcast has been going for a couple of years - please share and tell all your friends

[@MartinRoche84]

I agree. Podcast is great, definitely should have more views. Keep going. Should have asked Rory to point you in the directions of some of the marketing experts. Rory is always good value

[@zachariah7114]

What you should do, likely what you’re already doing, is as Martin said above. Once you’ve got a good guest, see if said guest can point you to another guest - maybe even make the intro easier.

[@simonjgriffithshr]

@@HungryFMCG Great content! Possibly a little late to the party on the viewing figures... my thought would be the video length. For a KZbin version of the podcast it's quite intimidating to see something at 2.5 hours (it's taken me months to decide to take the plunge). Perhaps break it down into 30-40 minute sections to make it a little more approachable? With the added advantage of more videos for the same content.

[@SoSyNiKaL]

Listened to two hours of this in the background and it is wild how you guys (mainly Rory) interrupt each other. Rory: "Ah well the interesting thing is!"... Host: "Have you been to New Maulden (was likely going to make a point about the Korean population)... Where do you like?" Rory: "Well I can't remember but anyway this place by Charing Cross"... I can't believe you guys are in the same room - more interruptions than a big group Zoom call...

[@conorlynch2879]

The three vapes is amazing

[@hrmIwonder]

Super fun to listen to, but I don't think we heard the host finish a thought lol.

[@patricksarsfield8857]

Everytime the host is making a point, Sutherland interrupts him and his thought process. The worst thing about this is the host just lets him do it, an example of it is here 29.00

[@SoSyNiKaL]

agreed - bit of a shame here, sometimes it's not that linked

[@bizikimiz6003]

Had you set the camera distance better it would have looked like you were in the same room.

[@velmuralgs]

They look to be in the same room... Uncanny

[@derek_jesio]

Wait….I thought they were until just now lol

[@sararichardson737]

Yeah, I like how their respective tables don’t quite line up. Uncanny to be sure

[@ilarijanhila8910]

You guys have no hope haha

[@richardpayne2242]

Will Guidara - Unreasonable Hospitality

[@AZ546xbox]

Dan’s most used phrase “hmm”

[@AZ546xbox]

Dw I liked the video not negging

[@optombenno]

Its Joe Fattorini :-) He’s great !

[@hjhw100]

I think there is a well worn trope in business that you should always produce a product for a broad audience and not for a niche audience. For example an adult theme park would seem to go against the idea of a broad audience because you are excluding a large group and therefore limiting your potential profit, but this just homogenises these groups to the common denominator, IE. family friendly. Its the same reason that films or brands such as Star Wars are unable to serve the original audience and are therefore stuck serving nobody. Perhaps, from a business perspective, it does make sense but my feeling is that so many brands could be so much more inventive if they played to a more specific audience.

[@zachariah7114]

You’re right and maybe that’s the reason Dave and Busters is so successful

[@fjoo]

Took me 30-minutes to realise they weren't sitting next to each other at the table

[@PatrickOrdish]

28:32 This & That. Rice and 3.

[@thewize]

Great conversation...would have been even better if Rory could please let the host finish a sentence/question/story!

[@zachariah7114]

If Rory interrupts you mid-sentence, I would rather hear what he has to say than you. After all, he is the one being interviewed and this isn’t his first rodeo.

[@TM-yr3pc]

Rory should do a shampoo ad…

[@seamust1181]

Feedback from someone who listens to a lot of Rory for the host. - It appeared like you weren't that interested in Rory and even frustrated from your body language & there was a lot of interrupting from you. People are here primarily to listen to Rory and you're there (in my view) to host Rory and ensure you get through x, y and z content. It felt too much like you were trying to tell your stories. Hope that helps 🙌

[@HungryFMCG]

thanks for feed back. few bits. 1. I am moving around because not only am I hosting Rory, I am the sound engineer checking the audio and videographer checking the video. I am one man band on a budget and don't have the luxury of a producer, and vidoegrapher. 2. What you've described is an INTERVIEW. "People are here primarily to listen to Rory and you're there (in my view) to host Rory and ensure you get through x, y and z content." is My podcasts are not INTERVIEWS - they're REAL LIFE CONVERSATIONS. Both sides speak. There are interruptions. That's real life. Thanks for feedback tho

[@Ability-Plus]

Do you recon they would get the chap iced lol Rory a real gangster.

[@stickyrickify]

I like the point about the trains, if they're not full then get people on for free but sell them a coffee from the trolley

[@readmycomment3157]

3 vapes Rory? lmao

[@Gabrielle4870]

This guy doesn't do things in halves 😂

[@trevorcoultart]

Rory has a lot of fascinating stuff to say, but boy does he love to interrupt.

[@RetroFuturistMusic]

Talking about Popeyes as being the American version of KFC... 😂😂😂 KFC stands for Kentucky fried Chicken. Ain't no Kentucky in the uk. We own Popeyes and KFC.

[@tcl98387]

Why do you keep interrupting him telling him to get closer to the mic when the audio is totally fine during the period where he's reclining?

[@JDAfrica]

I assume it’s the pit fall of someone who has a lot of head knowledge about production. I’ve seen it happen a lot as a fashion photographer … where a photographer spends most his time ‘perfecting’ the lighting and angle and depth of field … instead of talking to the subject/model. Sure it’s a technical masterpiece - but lacks conncection. We tend to focus on the things we can control and are proficient in.

[@oliversissonphone6143]

There's just a lot of interrupting

[@nintynomreader]

Why are you screeching in an attempt to micromanage something that's already happened. Get back in your box.

[@tcl98387]

@@nintynomreader ahhh, yes, history as a discipline should be eradicated because NoName McCrapProfilePicture thinks commenting on things that have already happened is irrelevant. Get back in YOUR box and ask somebody to nail the lid shut.

[@donovanreimer2324]

This host out of his depth, isn’t he! Got the table / chairs set up all wrong. Looking away seemingly disinterested most of the time - the split screen doesn’t work in this case. Wow. Rory stupendous as always.

[@HungryFMCG]

thanks so much for this amazing feedback. You're such a legend!!!!!

[@zachariah7114]

@@HungryFMCGhow a man handles criticism, especially constructive and useful feedback, tells a lot about him.

[@aduibar4595]

He meant that: kzbin.info/www/bejne/laXKlYV8nrmni68 Cat brand

[@Fishstickification]

Actually just frustrating how regularly you’d both interrupt each other to chip in your story half way through and we never get to hear the end

[@64standardtrickyness]

Dude KFC is American. It's in the name Kentucky fried chicken xD

[@morthim]

'someone has made a broadcast quality program about the Peloponnesian wars' yeah... like 15 years ago. there is a search bar on youtube.

[@MichaZychRzeszow]

Did the inteviewer bit a piece of a bottle and then kept putting it in his mouth?😮 Not to mention peeking through some window while in talk. Jeez.

[@danielbogin]

Couldn’t help but notice that these two have some very strange body language going on. Rory sometimes turning his back on this dude in what seems like an act of dominance, or alternatively sitting at right angles respectively staring off into space. Almost like this guy is a prop, a launching pad for Rory to spout off into soliloquies on one topic or another. Thoroughly love Rory’s insights. Man is a genius. Left wondering thoough if their lack of chemistry is the fault of Rory or the young dude.

[@tcl98387]

What are you talking about? It's a split screen. They're sat across from eachother staring directly at eachother for 98% of the interview.

[@MikeSimpson-n1p]

Sorry Rory, but the host is just so annoying that I had to stop watching

[@HungryFMCG]

Thanks so much for the kind words mate. Hope you have a great evening!! Dan

[@MikeSimpson-n1p]

Case in Point

[@sammyb1651]

@@MikeSimpson-n1p 🤣

[@magneticvision999]

too much swearing from the host

[@63thewho]

Too much talking from the host in general, people need to just let Rory talk instead of chiming in every two sentences.

[@otterofdespair3387]

This is how marketers in Shoreditch talk though

[@bobadams7654]

Wtf!?!

[@blookolla]

Insufferable interviewer. Unwatchable.

[@HungryFMCG]

Totally agree mate

[@zachariah7114]

@@HungryFMCGyou’re painfully obtuse

[@HungryFMCG]

@@zachariah7114 cool story bro

[@dayc801]

Omg 5 mins in and this guy just can't pay attention to Rory. Painful to watch. Its like if ADHD and cocaine had a big day together. He's talking to other people doing other stuff can't stop touching his face.

[@HungryFMCG]

@@dayc801 cool story bro, do something with ya life why don’t ya

[@rajakarim4381]

​@@HungryFMCG childish response

[@C4d009]

Hmmmmm. 😂