RUF: Love at the Red Line

Throughout our over 80-year history, we have been encouraged onward by hundreds of passionate employees and customers, and thousands of fans and enthusiasts around the world. This film tells the story of how a small local repair shop in Pfaffenhausen, Germany toppled the automotive establishment and has continued building cars for one sole purpose - the love of the automobile.
RUF began as a small repair shop which grew a passion for Porsches. Repairs turned to modifications, modifications to manufacture. Today, RUF cars are designed, engineered and manufactured entirely in house, but the passion remains the same as it did when we were tinkering with the 356.
RUF: Love at the Red line is a film we put together to thank you, the fans, customers and enthusiasts who helped drive us forward, because this is your story as much as it is ours.

[@carlosteelers]

I went to Germany six years ago with a goal: visit Ruf. Not only I succeeded, I was able to shake Alois' hand. He came out of his office, took the time to talk to a guy who may never be able to buy one of his cars. That's someting you don't get easily, a memory that will last forever.

[@777jones]

That is awesome. They have a quality reputation and it sounds like they are quality people as well.

[@stuartliddle7228]

Thats amazing. Love people who take time to take thanks for "fans" . What a good guy.

[@michaelmeliambro5117]

No wonder why you're scarred for life.....LOL.....

[@AvusAndy1]

Equivalent of meeting Jesus....

[@WhuDhat]

That's great, what a guy.

[@LuisAbreu90]

Gran Turismo 2 introduced me to the brilliant world of RUF.

[@MagicAyrtonforever]

Shame the series has gone the way of the loo bowl.. It's great but it's not Gran Turismo.. In 7 if they don't go back to their roots. I am out for good (Sadly)

[@Xerber85]

Same for me. If I recall correctly it was also a roundabout way for GT’s devs to get Porsches into the game, since EA had some kind of licensing deal with Porsche itself.

[@Number_99]

Yes, for me as well :)

[@michaelmeliambro5117]

LOL too bad for you, eh????

[@JwowSaechao]

Same here. I used to think it was just a Porsche until I drove it in the game and realized it wasn't a Porsche it was a RUF!

[@mohammedal-r471]

I have met Mr Ruf and his wife and they are one of the most down to earth people, best of luck and continued success.

[@michaelmeliambro5117]

Down to earth??? LOL They're not even on the same planet as the rest of us.

[@romulus_]

@@michaelmeliambro5117 many good people are accessible -- your problem is that you have the mindset of a pauper.

[@michaelmeliambro5117]

@@romulus_ Well I, for one, would like to know where the hell the good ones have all gone!!!

[@rodemory]

Great Video! RUF has set the standard for all of us in the business to strive for. RUF was imprinted in my heart in 1990 when I has an opportunity to drive one of their cars from Seattle to LA when I was 17 years old. an experience I will NEVER forget.

[@RUFsince1939]

Thank you Rod, and thank you for being in the film. The respect is mutual and we love what you and your guys do as well!

[@No-vq1iv]

Hi, love your 356-es.

[@Nikelaos_Khristianos]

Can confirm, Porsche people are crazy.

[@p__jay]

wahnsinn wie gut Englisch der Herr Ruf spricht - sehr sympatisch!

[@SmallBlogV8]

Very nice film. I discovered Ruf through Gran Turismo so it was nice to see Kazunori in this too. Strong memories of a yellow CTR2 and that 'handle' rear wing on PS1. We need the CTR Anniversary in GT Sport!

[@kenshahoian3434]

So happy to have my little piece of the Ruf world in my 911 fleet, in the form of a conversion 996 R Turbo done by RAC in Dallas for a previous owner. Hope to make it for a personal visit!

[@spaniardprince]

This all started after a bus driver witnessed an accident? Amazing.

[@KingCast65]

Yes it did! I had seen an earlier video on them. So cool that they had the money and presence of mind to have video at the ready back then too.

[@scheeenfilmiesgucke]

The yellow bird felt really special on the Nürburgring. Adenauer Forst and Hohe Acht were especially hairy to keep it on the track. I feel very honored to have been able to push it around the ring in the late 2000s. Thank you, Gran Turismo 5.

[@pooryaradpoor3156]

Hi.i love Germany.i love ruf.i love everything about Germany.

[@khalatassi3007]

RUF: often imitated never duplicated. Pure unadulterated driving.

[@murk1352]

I love Alois RUF! The man has been a hero of mine sice i was 13 in 1988. My uncle bought an 87 Carrera new & by 88 was putting RUF parts on it. I always follow RUF & see what they're up too. They make only the best product & they can make anything happen. The greatest...RUF...👍💚🏁🏁

[@bdbarlow]

Thank you for making this film, it is the greatest automotive film I have seen in a very long time. I dream of one day owning a Ruf, I fell in love when I was a kid and even though I am a huge car enthusiast and love all cars so much, nothing speaks to me or comes near beating what it would mean to me to have a Ruf. These cars are so special and that is really shown well in this film. The filmmakers did an excellent job of capturing how amazing these cars are and for the right reasons as well. The point was not missed and I found this film to be genuine, just like the cars. On the rare occasion I get to see one, it is amazing. I have seen a few of these guys driving their Rufs in Malibu and one day, I am positive, I will own one of these pieces of automotive history. Until then, I'm just going to keep rewatching this.

[@RUFsince1939]

Thank you, this means a lot! We wouldn't be the company we are without enthusiasts like you. We can't wait to get you a RUF of your own some day!

[@roadbeef]

20:26 my favorite section, it is so cool seeing the employees be featured; magicians and great people.

[@jamdc2000]

Ruf: when love and passion meet art and performance

[@michaelmeliambro5117]

And yet I'm getting NEITHER of those emotions from looking at this piece of a**......

[@jamdc2000]

@@michaelmeliambro5117 you are blind or dead inside then

[@afhyoutube]

Hans Lieb! He took a Ruf 996 Turbo out on the Autobahn around midnight and got it up to 212mph without sweating. A legend.

[@mawa190868]

Schöne Doku, in der die gesamte Bandbreite von Emotionen & Leidenschaft für den Sportwagenbau der Firma Ruf sehr transparent dargestellt wird. Klasse Video !!! 👍😀👍

[@gtboard]

Ruf FTW 😎

[@michaelschneider-]

+1. RUF 911's .. After the end of the video, I went into the garage giving my 993 C2S a big hug! I'd spend 6 months spec'ing out a coupe before ordering in the summer of 1997. .. Fond memories.

[@Joesmdma]

Was für eine Ironie, was es nicht in Zuffenhausen gibt, gibt es in Pfaffenhausen.

[@pramodaakalkoti9218]

I am glad I discovered RUF by myself today and would continue learning about this great company.

[@NishantDash]

Great video! I got into RUF through older Gran Turismo games and I love the passion behind the cars, and the tuning philosophy behind them. Most fun experience I've had was trying to recreate the "Faczination on Nürburgring" video on Assetto Corsa ( on my channel ;) ). Hope to drive one some day!

[@tadejstanta8710]

11:50 924 GTS (probably clubsport) and a 968 Clubsport. What a party!!!!

[@hockeymann88]

Read that R&T article countless times not to mention all the other magazines that featured the yellow bird. 10:14 Peter Egan....I read that guy WAY more then any school related writers, that is for sure. I feel like I know these guys. They came into my house every month and I read every word they wrote, over and over. Great stuff.

[@Edgy01]

Dr.Joe and I traveled separately to Zuffenhausen in June 2006 to pick up cars. My PTS cabriolet S was scheduled for a Tuesday delivery while Joe’s new Cayman S was set for Monday. We had both been enjoying breakfast Saturday on the wharf in Santa Barbara and then on Monday, enjoying lunch courtesy of Porsche in their ‘casino.’ He left quickly for Pfaffenhausen as he was going to be the Guinea pig for a Ruf supercharger installation. Being old friends with Alois, they used to be (maybe still) members of the PCA Santa Barbara region. For a couple of years Alois left the Yellow Bird in Joe’s charge. We all got to see it often! Apparently, Ruf also has European tours with his customers periodically. When Ruf does an integration, they don’t do it half way.

[@georgemichaels2325]

The first buyer was correct. We are not normal. Haha.

[@Nord_Mann]

Spot on🤩

[@pascalmartinez2872]

This is amazing as i was there in Carmel when Ruf was there with Bruce, unknow to me is that am in the Video. I have met Alois with is wife Estonia in Monterey several times over the years. I am one of the lucky owner of a Ruf BTR. fantastic video.

[@Zeveulesaussure]

What an incredible car, congratulations !

[@TomQuigleyArt]

I went to Monterey car week in 2018 and saw these two. I love them 🙌

[@canecorsofamily4907]

I'd take his cars over any supercar in the world 🌎 pure beauty

[@Robledalmadrid]

I am impressed with the history of RUF and the work you do, the achievements, the cars. It's mind blowing the engineering capabilities, the artisan work, the legendary rolling jewels that adquire a reputation on its own, so huge for a small company. The 911 is a legend, not just a Porsche, its beyond the creator, and now it is kept by RUF to the purest. I used to know the company from old magazines, but then learnt to drive the cars in GT5,6 (the yellowbird is the wildest, ctr2, 3400S), and they got my heart as favourite brand. I will never have enough of the sound singing exhaust of the turbos, the adrenalin of wild power and all the enjoyment and learning as a driver, there's nothing like it.

[@Fatalizimo]

One day i will own a RUF... thanks for this beautiful video, porsche lovers are different people.

[@maxalwaysgoesbyboat7715]

I have very few heroes... this man take what life gave him, porsche lemons and he made RUFlemonade, with wings fly yellowbird, fly well done Sir...

[@rsevn]

Incredible film. I only discovered RUF several years ago driving around Beverly Hills admiring beautiful homes that have a strong background in architecture. That day I stumbled upon a CTR3 owned by the amazing-humble man in the video, Phillip. Parked right outside his home, a moment I will never forget.

[@CathodeRayNipplez]

These are the amazing people who make life exciting

[@GarthLovesTRAVEL]

totally right about Porsche people Alois. We are not normal :)) we follow the Porsche religion :))

[@pervertt]

I like the bit about Porsche owners being a little bit crazy. I can't think of another car brand where people will pay more for an old car than a new one.

[@GarthLovesTRAVEL]

pervertt agreed.

[@soundofeighthooves]

the best about Ruf is that they actually have real germans working on their cars

[@iLLGT2]

Proud to have owned my ruf widow maker for 7 years they are special special cars

[@doloresdeojos9194]

Yellow Bird...nice car...not much sensors , no computer , in short , a real sports car.

[@DMWBN3]

I used to borrow a friends 911 c4s around 2004/5 & think it was a 2003 roughly. Had great times in the car and with my friend who's since passed. Loved 911 since. Also grew up in the 80 seeing whale tails & they red yuppie Porsche. Then a boss of mine had a red whale tail & loved them always.

[@technique275]

Great Video, wish it was longer. I get the impression Ruf is not a Business or a Company, it's a Family.

[@jeanmaxmontagner5451]

Magnifique vidéo, bravo à RUF pour GRAN TURISMO !

[@DN-uv6ik]

Wow. I've always been a CTR fan. After watching this video, now I'm a RUF fan.

[@flat6fever680]

Thank you RUF for your passion.

[@No-pl6nx]

Those metallic sky blue spray outs in the mixing room

[@joe5boost]

I found out about the RUF Yellow Bird by a set of top trumps around 1992 when I was 11 and i still want one just as much today, thank you for building beautiful fast cars.

[@nathandiefenbach1274]

I absolutely love these cars.

[@alexmartinez280]

I can not wait to join the RUF owners club with an SCR!!! Amazing video!

[@SelfishGreedyCapitalist]

Great film, very inspirational. I love how it has always been a family business, and everything is done in-house. Hopefully one day I’ll get to own one. Thank you for sharing with us such a wonderful story

[@jonasirw1]

Always loved what these guys do

[@corvanphoenix]

I get the sense the "Marketing Manager" may be appointed through nepotism rather than merit but I'm glad RUF are still going.

[@chriskeiser5809]

I remember watching that Fascination video and thinking “my god, that car is actively trying to kill him”

[@martinkoziel9654]

A big shout out to all the RUFianer's that make it possible! Thank you @RUFsince1939 for this stunning film!

[@blkpig6664]

A family of speed and perfection.. Congratulations and more to come!

[@davidnimmo9933]

It such a cool company I was lucky to see one about 20 years ago it looked amazing and had a private number plate on with Some numbers then Ruf.👍

[@werks11eleven14]

Great video. Miss my old BTR 1 and have great memories of being with Alois and many Ruf cars during the filming of Fazination 2.

[@johnjames77]

The motivating cars behind our company

[@aaaaachew]

Fantastic! Thank you👍

[@bartoszraczkowski241]

I will wait all the day

[@RUFsince1939]

We hope you enjoy the film!

[@paulmcdonald9592]

Inspiration, passion and creativity. Thank you, Alois.

[@alexmartinez280]

This is my 20th time or so watching this video. I hope Alois or someone at RUF will recongnjze me and my abilities to follow in his big foot steps. Just need the one opportunity

[@TestingPyros]

I absolutely love stories about passion! This is awesome!

[@eddiebrock183]

Amazing video

[@niosanfrancisco]

absolutely incredible ! What a great video. The passion is RUF !

[@KuyaArbee]

amazing!

[@albopastrami9269]

More RUF videos please!!!

[@PaddyMcQueen]

If only Daddy had money... Yellowbird 😍

[@rabmccudden683]

I enjoyed that 😎 love these cars.

[@felipe-nt-d]

Beautiful film, your cars are pieces of art that can be taken on adventures on the roads and on the tracks! Brilliant!

[@AdsTrapatony]

Lovely. Thank you.

[@tivrobobo]

That is amazing! Love you, your family, your people and your cars!

[@bispal]

Brilliant 👍😀

[@alexpomorski9634]

Amazing video. I would love to own a RUF one day.

[@gruppegee]

I remember as a late teen seeing the R&T article and wanting two cars. The Ruf and the AMG, I've yet to get the Ruf but I promise its coming soon. Great film

[@blkpig6664]

Yes ;}

[@michaelserrano4597]

Amazing production. Great work!

[@jasonutley8116]

1st class. My first turbo to drive was a 1979 930 tuned by Ruf..stunning..

[@mrmichaelsimon]

Greats video. A RUF is something I'd like to have in my garage one day!

[@amphimrca]

They are the makers...👏👏👏

[@christoffergrinsted]

Absolutely fantastic

[@johngreen8693]

What a fabulous video and philosophy. Cars to enjoy, savour and develop to the best they can be.

[@crazeguy26]

RUF you guys build some insane cars and all looking great.

[@Adamoda14]

Alois is the man. I love the CTR3!

[@eduardoschumi]

Excellent video. Greetings from Chile! :) 🇨🇱

[@vikram6969]

Tq for blessing us RuF

[@ryanguercio7061]

Omg ruf KZbin page. So excited.

[@baconfister]

Great film!!! I just happened to notice that Otar Botkovelli looks as though he could be Alois’ long lost brother. 😂🤣

[@timruf731]

Amazing

[@michelrosier7241]

lovely video!

[@DIRBert]

Great video and the passion shines through.

[@RUFsince1939]

Thank you! At the end of the day, we just want everyone to have fun.

[@caprise-music6722]

Project Gotham Racing and Test Drive Unlimited introduced me to the brilliant world of RUF

[@olavofernandes7286]

Gran turismo for me

[@lexuslfaguy3758]

Gran Turismo

[@PORSCHE_911_GT1]

great custom cars

[@WhuDhat]

Still waiting on someone crazy enough to take a RUF to Nakai

[@huntermacdonald6431]

Forza horizon 1 was my introduction. I’ve been obsessed with the CTR ever since.

[@drcollie]

Bravo! Well done! My first 911 was a 1970 911E, my current one is a 2014 Carrera S, over 45 years I have had six. I have always wanted a RUF like so many others. Hopefully most are actually driven as intended and not put in a garage as a collector car.

[@noyes7794]

Porsche look like frog 🐸 beautiful 👍

[@allensaunders449]

What a company

[@anubisanubis9859]

One day....in will own one of Ruf cars 😍😍😍😍

[@martinhillmann1056]

Great video

[@RUFsince1939]

Thank you Martin!

[@kierankennedy8351]

Absolutely fabulous video!Really enjoyed it. love cars, I have never been lucky enough to see a RUF in real life.I am 54 and i can remember when the yellowbird ,Don't really care for yellow cars but have loved that car since the time I saw it.I first saw an interview with the Ruffs on a Jay Leno garage you tube,They seem like the nicest people and a great place to work.The cars they put out are just simply awesome.I hope some day to see some of these and maybe meet them thanks for the great video!

[@RUFsince1939]

Thank you for your kind words. If you ever find your self in Pfaffenhausen, don't be afraid to stop by and say hi!

[@kierankennedy8351]

@@RUFsince1939 I ABSOLUTELY WILL! THANK YOU FOR THE INVITE

[@SilverWolfM200LDH]

Great video, I just saw this advertised on RoadandTrack's digital magazine and I'm a huge car guy so I had to check it out. it's amazing, great visuals and history. What do you guys think RUF compared so Singer? Also, because of this video, I now know there is a man behind Ruf and it's a family name. I thought it was cool that the testing for the CTR1 in 1987 (the year I was born) was done on the Autobahn on the way to the comparison.