Russ On How To Make Money Without A Record Label

Russ On How To Make Money Without A Record Label
Shoutout to Russ , he’s always giving us free game in his interviews on how to move as an artist that got a lot of money off of his music independently
If you can do for yourself what a label will try to do for you, DO IT YOURSELF
It’s cheaper
You get ALL of the income from your music if you own it
You also don’t have to deal with the potential issues that signing a deal brings
At this point, with all of the access we have to information, money, and social media, you can do for yourself what a label will do and gain all the proceeds from your hard work
I charted #1 on iTunes with no help from a label, you can too
I give you all the game on how to make money as an independent artist in my Music Marketing Course
Credit: The Breakfast Club
2022 = Discipline.
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[@TRUEROOTS2022]

It’s smart. He’s using the credit to make more money they promotion. Credit is only good if yu using it to make more money

[@UyiIdudolor]

Many people forget he his already famous before he go independent like in a record label this is how scammers talk it's called mind play if u ain't connected u ain't getting in

[@bluezy710]

Exactly. This is why so many people call him an industry plant. He'd never get to the position he is in as an indie artist if it wasn't for him being with majors before. People are too naive to believe he's done it solo.@@UyiIdudolor

[@NightOwl3050]

This guys is giving out too much information. Protect him

[@Chasingtails24]

Wtf man the average person has nothing but loans

[@LilEshu808]

@@Chasingtails24Bro loans business loans aren’t hard to get, Indian and Asian families get bank loans to open gas stations and convenience stores after 2 years of residency all the time

[@ChrissyAnn85]

Lol. This is regular as$ information everyone knows.

[@1pyroace1]

This is nothing he simplifying the hell out of it

[@IamJalayaaa]

This is BUSINESS credit guys not personal credit !!!!!!!

[@ChaceBonanno]

When I told my rapper friends with absolutely no credit scores about this, they literally laughed out loud. Majority of wannabe rappers are so ignorant to the business. The idea of taking a loan is actually funny to them, because they don’t even realize that an advance is just a loan, so in their minds they’re just gonna get rich overnight one day when one of the songs they released with zero promotional budget gets the attention of a record label who just pays them a bunch money to make more music.

[@flyghtmyleage6041]

Russ can do this cuz he's big. I'll caution upcoming artists that are broke against this. They do not have the cash to pay 1k a month

[@neverhungryagain2187]

💯

[@ChaceBonanno]

@@flyghtmyleage6041 credit lines and personal loans are far better than any terms you can find in a record deal. A lot of artists can easily afford $1k/month, but that’s irrelevant. They should borrow as much as they’re able to pay back. And they should be investing that money into generating more revenue.

[@julestroutman2538]

However, if you calculate the interest on the line of credit. 500k could eventually growth or balloon to 800k @ 12% interest

[@julestroutman2538]

I wonder what his interest rate on the line of credit, before I would call it a smart investment

[@jesssss12]

Artists, don’t be dumb. Fund your own careers (ask bank for loans). Don’t sign record deals (you will be in debt to the record deal equally as the bank). Don’t use distributors( ex.Spotify). Pay for publicity yourself (radio spots, magazine shoots, billboards) . Otherwise you are giving control to others. Just hire your own team.

[@Lil.Flammer]

Appreciate this!

[@juanquintero4773]

Exactly any kind of artist solo or groups fund your own career fuck these labels all they do is overwork thier artist for money. Independent is gonna be the new

[@obillz064]

You got an email ?

[@Ghosty716]

When you say don’t use distributors like Spotify what do you mean? Are you referring to distorts like distrokid who get your music on Spotify? Are you saying not to release on Spotify?

[@KXNDY.KXSH_2]

@@Ghosty716I don’t think so cause it’s a way to get music out and paying yearly you save money most the time. You’d make the money back quick if you’re doing it right

[@huey4879]

Bruh I’m like “why baby tron talkin like that “😭😭

[@rayantenna]

This is titled incorrectly. More like how to be independent once you have millions. But he spot on. There’s many artist who live off streams and plays.

[@ChaceBonanno]

Whether they call it a line of credit or advance, either way you go, you’re just getting a loan. You can pay like 2-10% interest to the bank depending on the terms and when you got your loan. Or you can surrender your masters, publishing, the majority of your royalties, creative control, etc. If you get a loan from the bank, the money is not taxable. If you get the loan from the record label, it’s paid to you in the form of a cash advance on your royalties, so the income is taxable despite the fact that you will pay the label back for them to recuperate. Tax rates are between 10-37%. Even if the label let you keep 100% of your masters, publishing, royalties, etc. and took absolutely nothing in return, it would still cost more because of the taxes. For example, if you got a $1M advance from a label, you’ll end up paying about 33% in taxes. If you went to a bank today for a loan, you’d pay somewhere around 4%.

[@heiscjay1]

Thank you for sharing!

[@BTotty]

Bro, 500k 7% loan over 7 years is $245,000 in interest. That's 49%!

[@cheriebenjamin0315]

@@BTotty If you’re paying more than the minimum and more frequent payments though the interest won’t be as much not to mention you’ll still own your IP. The long term of owning your stuff will outweigh that $249,000. Especially if you make a high quality in demand product.

[@nd9834]

❤❤❤

[@SoulRhythmentertainment]

Thankyou for sharing. Solid solid advice

[@Chiro_ASMR]

No income taxes on the loan money. Smart move if low interest rate

[@1slapstrumentals]

You must have a registered LLC first guys! Establish some business credit.

[@MrWatts2323]

This is what priviledge sounds like try saying yo bank give me half a million dollars and tell us how that goes lol

[@truesoundzofficial]

Bro he wasn't talking about a starting artist, he was using himself in his current position as an example. Dude, he literally mentioned his project in the same breath, stop hating cuz you're not at his level 😂

[@darealantdawg9435]

Very smart man and informative

[@BTotty_Music_Reviews]

Difference is if a label loans you the money the risk is on them if the project fails. They are stuck with the bill. If you borrow from a bank, you have to pay it back even if the project fails.

[@who_is_dis]

Sure, but you still owe them.

[@michellecandis]

@@who_is_disyou dont owe them if they drop you-and they drop you when you haven’t made them money….. they only keep you if you’ve made them money (even if you haven’t) if they drop you, you don’t have to repay. They lose the 💰…. That’s the difference with them and the bank. The bank will come after you for everything owed to them even if you decide to become a teacher or a carpenter 5 years in… they want their money doesn’t matter if you’re in the biz still or not.

[@joseayala7207]

I can't get approved for a 300 dollar capital one card

[@anonymously_me1803]

😂😂😂😂😂

[@ChaceBonanno]

It starts with primary tradelines. You need to either find someone to make you an authorized user, pay someone online to make you an AU, or get secured debt like a secured credit card or loan like Self credit builder. You can’t just borrow money without collateral or any creditworthiness. You need one or the other.

[@jesssss12]

It’s not about qualifying, it’s about showing you can qualify. They will analyze information not just your past credit history.

[@chon.nk.7550]

As a new artists please don't try it if you have no connections. And I'm not saying don't go independent. It's actually the best route to be an indie artsist but you gotta understand music business and put your mouth where your money is.

[@quentellawinborne4264]

How does one leàrn more about it ?

[@slimzona]

Let’s makes sure we point of that he was already up millions by the time he thought of this

[@felixr6307]

He’s talking utilizing credit though it applies at all levels. Thousandaires.

[@ChaceBonanno]

@@felixr6307 exactly. Idiots will always find an excuse to not take good advice. It’s like they’d rather stay financially illiterate and broke, and for some reason stubborn about it.

[@hurric4n3ike]

Dawg NFTs have been a HUGE blessing, I’ve already made thousands as a TINY artist with less than 200 KZbin Subs at the time of writing this🤘🏽🤘🏽🤘🏽

[@najee2123]

Yoo can you teach me how to use NFTs bro?

[@Stainiats]

teach me too

[@cameobelafonte4975]

If you’ve made a good amount off nfts that’s dope. But from what I’ve gathered majority of nft people have made a killing from being known, whether that be a gamer with a huge following like the guy who made the series of the monkey punk rock collection or be a artist like Tory Lanez or the buzz is up as a influencer.

[@hurric4n3ike]

@@cameobelafonte4975 Yes but the space is so small that anyone who comes in and puts in the ground work to make themselves known can get an infinite amount of benefits, new fans, OG status, innovation potential, and of course getting paid for your music

[@johnathanaguilera7245]

Give me some then

[@saint_diego]

Dorian, thank you King for the videos. The advices are priceless. All the way from South Africa PTA

[@xogemofficial]

Why it’s sooo important to build your credit

[@capalottyslimalini2878]

Same people who like this idea are the same who say school is too expensive 😂 grfoh

[@cameobelafonte4975]

The banks don’t mind doing this because he’s a millionaire with great credit and history

[@traphut1093]

Big facts

[@zigman3105]

Russ is dope.

[@fortheslab]

You have to be disciplined with money and already have a following to make money in music, don’t be stupid

[@gabethegohstwriter2855]

No you don’t that’s cap I

[@UyiIdudolor]

Yep he already famous fooling pple

[@SizzySaint]

My credit score is 700. Buddy makes it sound easy...

[@jonitvofficial8247]

Business credit line not personal 😅

[@phillipmontoya6347]

All well and good if you have millions which most don’t.

[@ZeLuJ]

Reality my dear it’s either you work with them or you opt out

[@ProdDmJ]

Thats why alot of people dont make it. Being ignorant is basically shortening your own chances of success. Depriving yourself of growth. Its like cuckolding yourself. Over time you lose interest. Russ is a business man first, that just happens to rap, self taught, mixing master engineer, producer rapperr and marketing genius by merit. But take the music out he would have still be a millionaire. Some people are just too high energy and built like that.

[@baileylawrence5412]

Very smart

[@JamesW620]

It’s sounds good. But reality is a bit different. Remember do what makes sense for you, and your own situation. If you can make your own beats and have a studio to record, yeah sure try his route. But on the other hand if you don’t have access to a studio or you can’t make beats etc etc. used what you can. Try going the record label route might be the best option for you

[@swampmonsta87]

You might want to specify doing a partnership for licensing and distribution only. Most 360 deals are for life and most artist have a 5-7 year shelf life. You don’t want to be stuck paying that loan forever

[@noemolina5018]

That’s good if you got hella clout but not everyone gonna have that kind of credit. So what then sign to the record label ?

[@nd9834]

❤❤❤

[@Zblockbulliez]

🐾

[@OfficialNevikWright]

👌🏾💯🔥🔥🔥🔥

[@RSNHUNCHOO]

💯💯💯

[@OriginalRoDale]

💯💯

[@stacystacksbeats999]

Russ made them all look stupid, he is a boss!

[@kukucal.6337]

🏁

[@zaymoney252]

This works for 1 percent of population the other 99 percent can’t get a half million dollar loan from bank

[@damondamon7108]

I'm a bit confused, If you have the money to do it yourself. Why wouldn't you? The interest the bank is going to be mad no matter how you look at it.

[@PrezleyInstrumentals]

Yo can someone simplify this to me I'm kinda lost😂

[@KshonDaModern]

read the comments bro

[@norakat]

But why’s he wearing a cheap polyester jacket

[@blacklivessportsworldwide6967]

60 grand for an hour not smart

[@DRMZBeatz]

It is if you trying to develop real fans that will spend money to go see you and other things you offer. You’ll make it back in the long run with the right choices it’s called AN INVESTMENT

[@SnappingTurtle444]

Dorian, What's Russ Networth? Was that a smart investment for a Times Square add?

[@sherarddinkins969]

Yes, it served as a tax write off.

[@SnappingTurtle444]

@@sherarddinkins969 The govt doesn't refund you for placing ads. Plus, strategically, my question was if that was the best way to spend $50K on promotion? ? >

[@bored2323]

Definitely a horrible investment, IG ads would have of been more appropriate for Russ

[@SnappingTurtle444]

@@bored2323 Yea that's sounds like a better route; he could have def. gotten a better bang for his buck. Who does he think he is - #Jay-Z? 😆 As if #Russ can just go viral from one hour with that ... Jay-Z - yes.

[@Andrew-sx2st]

@@SnappingTurtle444 it’s called a write off. Debt is tax free - debt does not have to get reported. However the interest you pay from that debt and whatever businesses expenses you incur can be written off thereby decreasing your taxable income

[@therealponton]

paying 1000 a month for the rest of your life… borrower is always a slave to the lender

[@jesssss12]

Rather to a bank, thank owing a record label millions in 3 months time.

[@therealponton]

better to just stay a low key artist industry is boo boo... you can have treasure worth more then gold in your heart... but idk what do i know im just a htown dude wit a kane flow@@jesssss12

[@drewdrewson1384]

they inflating your money away anyways

[@yblillee3885]

Idk bout this 😂

[@emandnistaw3006]

No bro he makes sense cause label not only want the given amount but also the tiny puny service they give to u and it can pile up alot and get you fucked up....bank is way much easier

[@agirlship-hopworld4256]

Keynesian

[@jaelenpercival3577]

👨🏽‍🍳

[@rainman6729]

Can you go more in debt

[@JuniorChante]

Obviously if your music fails lmao unless your working a 9/5 job to pay back the loan, or you a hustler

[@muddalandsounds]

Lol I hear him. It's just your word play cold

[@DRMZBeatz]

Obviously but I don’t think the average fuck up would be taking 500k out the bank or even getting approved for that. So most likely someone getting that is definitely going to hustle to get out of the debt.

[@macleantooreal]

He still eats out the devils pot

[@Joshevans20]

💰

[@minkfranchise6389]

$500,000 @ $1k per month is 500 months = Russ will be around 101 years old when he finishes paying off that loan at that rate with just a 6% interest rate which is an extra $30,000 aka another 30 yrs.... So he literally will be paying $1,000 a month for the rest of his life... and if he dies...his kids will repay it or the bank will seize his estate... This is not a wealth building mindset.

[@racunaalmeida]

He paid off the loan 6 months after because CHOMP 2 yielded over 6 times the loan amount. So at the end, his net was close to 5.5 million from a 500k loan. Cheers!

[@minkfranchise6389]

@@racunaalmeida Please tell me where you get this info from... because ZOO was release in 2018 and just now went gold 3 months ago. So if he would've done that with that album... his career would've died where it stood... Russ put out music for years with little traction, so he's fake to act like some ine else should do this for an album. His highest selling albums came from the period when he was with (YOU GUESSED IT) the record label, Columbia, where he dropped "There's Really a Wolf" (his ONLY platinum album). Russ has out 2 platinium singles without Columbia out aaalll of his recorded music. He made 15 million in one year... higher than his entire net worth... And then claims he turned down 50 million for his catalog which would've funded his misic career for the rest of his life while creating a hopefully higher tier catalog. Bro, this is not the guy to take finacial advice from.

[@ChaceBonanno]

Ever heard of “buy, borrow, die”? He used this debt to fund an asset (Chomp 2) which generates revenue. That revenue is likely far more than the interest (cost of capital/debt). For that reason, he should pay it off as slowly as possible. Even once paid back, most labels and records are then resold or borrowed against to access even more capital to fund even more assets to generate even more revenue. This is how business and personal finances of ppl who aren’t broke actually works. Nonetheless, the album and debt are likely in an LLC or trust within his estate. His estates other assets are likely all protected from liability of each other. It would be absurd to think he’d actually put himself in the position you’re imagining. His estate could probably keep servicing the debt while collecting royalties in perpetuity. Unless the album just stops generating revenue.

[@ChrissyAnn85]

This guy can get a $500k loan because he worth millions in assets. Y’all regular folk are worth $0. Those fake Travis Scott and the rest of your sneaker collection ain’t getting you no business loan. If you black you can just turn back around no matter what you’re worth in assets if it’s not in the 10s of millions or if it’s not a solid business plan that’s already generating income it’s going to be rejected or severely lower than what you’re asking for.

[@willfrancescofini]

then why can’t get spend some money on a haircut ?

[@KendanAdams]

How did heh have millions of dollars in the bank. That’s the first step. Totally skipped that part!

[@dequince]

A hour for 60 grand #yuhhurdme

[@Allthatwethink]

But i still dont get how this is smart unless your apr is insanely low. If you utilize money from a bank you pay interest. If you take out 20K and pay it back monthly you can end up paying back 30k, 40k depending on your interest rate and monthly payment. Please explain how this is a good idea😊😊

[@racunaalmeida]

The alternative is signing a 360 deal with a label that strips you of your publishing & your masters. Gives you a million upfront but after taxes & % fee’s you net $300k and you havent even began making music with that money. You now owe the label, don’t make money from your songs bc they own ur pubs & masters, and you have to really make good music to pop off.

[@Allthatwethink]

Ok. From listening to this he’s using half a million on a line of credit per album stating he can pay $1,000 a month for the rest of his life to pay if off. That half a million could end up being 2 million or more you owe for one project and what happens the next year when you are ready to put out another project but you’re still paying on the first? I understand you’re explaining your thoughts on 360 deals but you’re not speaking to whats in the video. I dont think this is sound advice for a indie artist but i will continue to research the topic

[@ChaceBonanno]

You don’t get how this is smart because you’re not smart. Firstly, taxes: Get $1M advance. Pay $300k in taxes. Receive $700k cash after taxes, but owes label $1M. vs. Get $1M loan. Pay no taxes. Receive $1M in cash. Owes bank $1M. Secondly, cost of capital: Get $1M advance. Label gets 80% of royalties/revenue forever. If the album generates $2M in royalties/revenue in year 1, the label gets $1.6M. If it generates another $20M over the next 10 years, the label gets $16M. vs. Get $1M loan. Bank gets 10% APR until repaid. If the album generates $2M in royalties/revenue in year 1, the bank gets $1.1M. If it generates another $20M over the next 10 years, the bank gets $2M. (All these examples use $1M for advance/loan amount, and industry averages for APR and royalty rates)

[@JoshRelic]

how to borrow money...not "make" money

[@danielzamora8738]

Wrong

[@johnnymattmusic]

You'll ne in debt all your life

[@MoLtenMetaL7]

Doesn't work if you're not sure you're gonna make money

[@For4verJGlory]

dont u need good credit?

[@michaelbriggs9584]

Yeah but the borrower is now a slave to the one lending, smh typical world view, it sounds good but but look deeper & you'll find its totally flawed!!! reasoning!!!

[@JudePhilips]

actually you're wrong, sure there is monthly payments but the borrower makes more money out of the lender so it doesn't matter.

[@db4695]

only a slave when you can’t pay it back. A lot of wealthy people got ahead with loans.

[@lillybilly9954]

This is not good advice at all. Don’t loan money from anywhere. Bank or record label

[@RomanzRage]

🥴 you don’t want to play with your money you’d rather pay thousands of dollars the rest of your life? When its time for a new album then what? Pay it cash work that music and make your money back

[@hamzailarzeg]

That's wrong on so many ways.

[@T0NYDADON]

it’s right in all kinds of ways. that’s the whole point of having a business to not use personal money on nothing.

[@DeonDavisD_2Shifty]

It’s wrong if you aren’t making any money already

[@mrs.s.anderson3884]

Right cause the loan from the bank is just like advance from label... until the bank is paid off the bank owns everything that money was used on...if he got millions he should have used his own 500 grand and owned it all out right not gotten loan to fund the project ...debt is debt if u got it it's stupid to borrow money cause it gains interest whatever I borrow u paying back twice that amount or more. This is not a smart idea..he has some good ideas but this ain't it.

[@richie5959]

His music is an asset, if he was to sign to a label they would get a percentage of his streams and album sales. He’s fully independent and wants all his generated sales from his work it’s actually genius. Even his shows is all profit to him maybe a small percentage to his team but that’s nothing and he gets to keep his soul which is worth much more.

[@ChaceBonanno]

@@mrs.s.anderson3884 a line of credit is unsecured, meaning there is no collateral and the loan is based off of your creditworthiness. The bank doesn’t own any of his music or IP. He simply pays a low interest rate. The rates to borrow money have always been lower than the average returns of the stock market. It doesn’t make sense to spend your money when you can invest it at 10% and borrow at 4%.

[@julestroutman2538]

Another determining factor: 😊😢Besides 60k X 24hours = 1.4+ million

[@americanhooligans]

If you like paying interest 🤷