Russ Speaking at 2018 Forbes Under 30 in Boston (Dominating with DIY Marketing)

This is basically the whole talk Russ did from start to finish on October 1, 2018. Nothing was edited out. Great talk for artists and creatives who need to understand the basic mindset needed to improve your chances of succeeding in today's content saturated digital age.
I had a chance to attend Forbes Under 30 in Boston with Butterscotch, who performed before Russ and Marshmello for opening night.
Questions Asked: (going to finish soon since some question are hard to hear)
1) 2:20 (Save money for taxes, TuneCore)
2) 4:05 (Leverage)
3) 4:43 Can you walk us through your creative process?
4) 5:19 As artists get bigger and bigger, they often stop often interacting with fans cause they don't want their personal life everywhere. How do you feel about fan interaction?
5) 6:24 Do you see a benefit in hiring a marketing or P.R. team to go through your social media?
6) 7:09 What's the one thing you wish you would have known before started your process?
7) 8:56 How did you strengthen your emotional intelligence?
8) 9:24 How much of life do you think is transparent on social media? Percentage?
9) 9:50 So you're talking about having people invest in you and knowing your song. You're clearly a celebrity, how can a founder of company, who's not a celebrity, get people to invest in them?
10) 11:25 Freestyle cipher?
11) 11:35 When it comes to your music videos, how much creative ideas are other people bringing to the table versus you? So are you coming up with all of this, do you have a team or is the label coming up with them?
12) 12:34 It seems like a lot of your brand is about the hustle and putting in what makes you "you" and showing that to the world. Is there an artist or a level of your DIY that you aspire to? In the sense of how much of yourself is involved in that process. When do you step back and let your celebrity live as it is?
13) 13:31 What's your favorite skill you possess?
14) 14:29 As an artist, how do you balance collaboration in building up your own platform?
15) 15:23 (Skill is developed, confidence)
16) 16:52 How do you find the balance of chasing your dream and having a regular life (going school)?
17) 18:10 Greatest full circle moment?
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[@ChefinKron]

"Patience isn’t just waiting it’s your attitude while you’re waiting” 👀

[@performa1]

Sean Daly fire

[@g-studdas7886]

Sean Daly well i have no patient so... yea

[@MacGreenAholic]

FACTS

[@enislive]

his only advice was "trust your gut and be yourself" which is what everyone says when you're 5 lol

[@alwayscreatingio]

damn

[@Wanziemad]

This dude came in no script, spiel or slideshows just straight out honesty and transparency while dropping gems. wow

[@Itsopvious]

Wanzie Meza that’s real💯

[@troysousa-semper7430]

Shows his growth character and self believe he does what he says and says what he means idk how people can hate someone like this so much but understandable when yu realize most people hate themselves so someone with this much self belief rubs em the wrong Way

[@troysousa-semper7430]

Emma With The Gs 💯 they’ll rash a sober rapper callin em boring and famous dex falling asleep on his IG live off lean and people commenting how he they fave this whole world ass backwards

[@enislive]

his only advice was "trust your gut and be yourself" which is what everyone says when you're 5 lol

[@valvicious]

People say he's cocky but he's giving extremely genuine answers & he's always given off an authentic vibe hated or not

[@TBossMusic]

I love bro #real

[@daniel_najar]

Russ probably has got more hate than any Hip-Hop artist ever on Social Media yet you still see him selling out arenas. Glad he shared some of his wisdom, there's a lot to learn from his career path.

[@rodolforuiz4888]

Because he's annoying

[@milestone8585]

glad he shared his wisdom 💯

[@barryallen2209]

You sound dumb he’s just an internet meme “L”. The most hated artist on social media ever was 6ix9ine he’s the true definition of inspiration.

[@rodolforuiz4888]

Og maco is better

[@wordsbykatarina]

Why?

[@tonyshootshescores]

Russ chill, he just one of the homies, madd dedicated, cool af, family values, loyal to his ppl, and transparent

[@GuitarFin1]

@@farmingwithdave3461 He never made fun of Peep or any other dead rapper. Those tweets are fake man. Don't believe everything u see on the internet.

[@richy6104]

David Shouldice you are such a sheep bro.fucken slave

[@RyanMatson]

@@farmingwithdave3461 you are a fucking idiot.

[@untoperty]

@@farmingwithdave3461 Russ never made fun of lil peep you fucking idiot.

[@towoawawaboofficial]

Hell yeah that's why I like him..Real

[@ZMDE]

Love the message about patience

[@jantares6099]

This man got brains. Listen up. Real talk right here. Love it. Keep it up Russ.

[@777Revolutionary]

Jesse Hermanson u feel me

[@Itsopvious]

yeah spit some great stuff here!! Great info

[@milkberri]

Thank you so much for filming uploading and including the question time stamps!

[@cieraking7018]

Forever loving him, he’s helped me through so much in my life. His music and his meaning behind shit I think everyone needs to consider. “Breakdowns create breakthroughs” has got me threw some stuff. Beautiful mind he has❤️ can’t wait to see him in concert again😭

[@saltdogmedia4204]

you speak the truuth

[@grezzer1427]

I agree and what's your favourite song from russ

[@cieraking7018]

Grezzer , goodness that’s too hard of a question. Back to life, manifest, mvp, I just love them all. They speak to me on every level, he’s a phenomenal I swear.

[@grezzer1427]

@@cieraking7018 trust me I love back to life and mvp is amazing and do it my self and please don't flip and psycho part 2 is a classic. Have you heard zoo album

[@grezzer1427]

@@cieraking7018 where you based? ☺

[@dee6738]

Thank you russ. Love the advice you gave, " embrace your struggle". I will, I must, I can. Im 23years old chasing a dream, not having money is never gonna stop me because I know one day everything will work out.

[@grezzer1427]

Yeah bro believe in your self and never quit, anything is possible when you don't give up

[@dee6738]

@@grezzer1427 Thank you bro

[@kennykah4466]

Russ is a G. Respect for using all of your talent to inspire the globe!

[@johnniefihaki1385]

“Patience ain’t just waiting, it’s your attitude while waiting” ... that’s fire 🔥

[@moonbentley7412]

So proud to see this...i remember when nobody knew who he was im goung to manifest meeting him and him hearing my flow over his songs instrumental it’s ridiculous

[@Coombuh]

It's coming!

[@jonasdamion1627]

wow i love this guy, genuine to the core and super inspiring

[@MrGusCamargo]

Dang... I needed that message and hearing this from him who I consider a mentor, powerful.

[@eduardoespinosa7862]

Gusatvo Camargo same bro

[@KyleBeats_]

yo can the ppl in the background talking be quiet jesus

[@Alexb72219]

Kyle Beats yo kyle this shit crazy you feel me?

[@davidariza2320]

I was thinking the same thing!

[@yangakaleni8848]

its already uploaded....smh

[@SEASONTOBEASINNER]

lol why you mad ?

[@imtfly]

You do know this Is a recording

[@metiqlusrte4111]

The pureness of this guys enthusiasm is real

[@Tearingtacos]

People try taking everything in as information, unbiased, no hate needed to live, its just added by people who benefit from it.

[@Giusti-J]

Great confidence damn

[@biily4]

Great speaking, very well needed

[@kenedraa_tv]

I’m currently reading his book and I live the quotes and advice that he gives

[@nanangema1172]

I love this man. He speaks his mind and he's SO smart.

[@stevenarvizu3602]

I didn’t know the key to success was believing in myself but now that I watched this video I believe in myself life changing

[@RyanMatson]

This was super dope. I've been on Russ since 2016. Top 10, & he WILL be in my personal top 5 ever here soon. Just watch what this man does. He was drifting cars with T-Pain today. Lol literally. MY MANSSSS,

[@chawalilith]

OMG yes! Love it! Thank you

[@mrcool76789]

gotta be honest i was a Russ hater but i liked this talk a lot, he's actually pretty honest and smart.

[@friscomade]

"You feel me" was used a lot in this video due to no prepared script, no slideshow, just genuinely speaking from the mind. So the filler words don't matter to me as much as his message does.

[@trittyclothing]

San Francisco you feel me!

[@5280PolotheKid]

You feel me is one of those phrases that you can express so much in with that simple set of words...

[@bonethugsfiend]

I appreciate the knowledge Russ!

[@imdavidhammond]

I love Russ ♥️

[@youtubenatan]

Any person that dislikes Russ, dislikes the very thing that makes us human. I would love to work with people like him. Free and natural baby...SBN

[@thaticelandicguy]

His music is a beast ❤ big ups from the north

[@notoriouslyfamousmusic7270]

This was awesome. Really good mindset

[@47libra45]

Passion. Consistency. Self-Belief.

[@Bigboss-ch6wi]

All of this was AMAZING!! Mad props to Russ! But.. the last 45 secs is ALL you need.. real talk. Get rid of these dead beat friends, and you’ll succeed

[@OceeramehS]

GREAT VID

[@Vowsr]

Russ is great people just bandwagon

[@jrthetruthTV]

Get the book "all you need to know about the music business." Its extensive and more in depth off of what Russ is mentioning.

[@BFORTHEV]

Russ is amazing to do this i love his music

[@carlyrayinc]

Yo I love this guy to much. I learned so much from him

[@MrEOM41]

This is great advice for indie artists

[@MacGreenAholic]

Thank God we have a guy like Russ in HipHop 🙌

[@beenjamin5378]

thank u Russ, amazing!

[@visionolic]

Im so proud of him...

[@kidkenzi]

Good stuff 🔥 believe in yourself

[@trapkingproductions]

Six nine has also gained a lot of hate but still makes billboard hits. Think about that🤔

[@asiddartha596]

Russ inspires me everyday

[@MrGamingPortal]

Great!

[@donx2341]

Russ is a genius! Word!

[@Akashic_Monk]

great video great brain always follow ur heart is the key to success!

[@UNIF0RM]

alot of gems in here

[@salaheddinetaoufiki1669]

we start and we stop for the upgrade

[@Brother-Moe]

I always fucked with Russ, love his style, music, delivery, confidence, and after watching this I just feel better about rocking with this dude. Fuck being the GOAT, he's the WOLF.

[@JustinStoneMusic]

No openers

[@Joelthompsoncoach]

Justin Stone FACTS

[@camdevtube]

GET DA WHIP, PAINT IT BLACK

[@redrum1014]

Hahaha yo justin your music is great

[@gustavosifuentes3991]

“I’m solo”

[@luisleon1802]

Damn more people need to watch this

[@SouthernSavage-ne1zh]

Tha Realist in tha Game.......

[@POVskimboarding]

It's called law of attraction..... and no body knows how to use it!! except a chosen few

[@yevytiver2799]

The sacred knowledge , believe , feel ,visualise and the universe will grant you what ever you want , it may take some time , but you will get it sooner or later

[@202aaaaaa]

ND WORK

[@TheBlashMusic]

No. It’s called market research, hard work and luck.

[@otis5d]

i dont know much about russ or the controversy surrounding him but based on this 1 video... russ a real one.

[@showdivine]

Thank you Russ

[@JayCmuzic4mysoul]

this is fuel !!

[@BenHarrismusic]

Dope 🙏🏽🙏🏽

[@GabrielaHernandez-yi7co]

The one n only Russ !!!

[@chadgbeats]

Wish it was longer

[@B-RaDD]

Chad G that’s what she said

[@Sai.b]

what a great 20 mins of my life

[@fearlessliving3792]

Russ is the real MVP

[@boiibuckets]

Super motivational

[@CRAYCRAY3592]

Great content🤙🏻

[@zaq9187]

Russ and Gary V. FTW!

[@nehemiaspalomeque2372]

Freeman 💯 %

[@OrdinaryRiches]

This is amazing, this guy is definitely an inspiration and I really love his message. Definitely inspired me. Russ the 🐐

[@sway-laduenas5143]

Russ! You got mad love in Wa State fam 253 !!!

[@vaiosif_tv3204]

David S Duenas Ayye I’m from out here too! Let’s get it!!!

[@mackieturner7853]

You can’t speak for our whole state

[@rosegold6954]

Mad respect

[@eyedenclub]

Love

[@joshmillan9326]

@russ Great interview! question for you. As of 2021 would you still choose tunecore over distrokid? Thanks G

[@nitishd9404]

real one, madlove!

[@MCT69696]

“feel me”

[@laveras6641]

Woah they in the room with russ

[@kotamusic9748]

Wise words

[@stillphil]

YOUNG KING OF HIP HOP DIY

[@Bettereveryday003]

One of the few artists that's actually smart, and not no dumb "IM SMART RESPECT ME" Kanye vibe just genuinely intellectual.

[@MikeJohnCore]

dope. shoutout my underground artists out there. lets work

[@Cinnibihh]

@snaaigangmusic

[@justinhibbler969]

Real One.

[@bonnievareese5087]

I'm listening hello For Real 🤟💋✌️

[@remivpei]

YOU FEEL ME

[@blu3dymondmusic]

I feel you

[@nr126]

Be yourself... got to respect that.

[@joshuaojo-aromokudu4176]

This guy is like if those motivational tumblrs came to life. But I like what he's doing tbh

[@aduzzz3322]

True

[@smithlongtime7731]

he geeked tho

[@NinjaTea0161]

@8:50 "On the other side of this fear is growth, and that's what I'm one" JHEEZ

[@NinjaTea0161]

@10:28 "Passion is contagious, and when they see you're passionate, all of a sudden you're passionate"

[@deckaextendo]

goddamn found you here bang wkwkwk.

[@58beats41]

Say what you wanna say about this dude but this man got some serious thoughts 🤔

[@eduardoespinosa7862]

58 Beats explain

[@garybrown5557]

WELL SAID RUSS , 2019 IS MY DEBUT YEAR GYM BROWN.HIT MAKER , SINGER , MELODY KING!!!🔥🔥🔥🔥🔥

[@OhZjuchi]

ok

[@aduzzz3322]

What's your plan?

[@garybrown5557]

@@aduzzz3322 u record from my phone all the melodies hooks music I'm a start producing i got a lil team rnb rap pop indie pop rock all of that im pretty good ..yeah yeah everybody sez this but i am 😀

[@aduzzz3322]

@@garybrown5557 a team? Are you going to put it out anywhere?

[@officialbenni4832]

Self belief ✊🏽

[@RajBeats]

i fuck with you Russ!!! Let's get it brooooo 🔥

[@amberskyglaz]

LOVEEEE♡

[@JuwanRohan]

Yooo he real. Don’t hate

[@ayodthatsme]

Tunecore pays out quarterly throughout the year. In fact 45 days after each quarter ends so I dont know about this whole every friday tunecore check.

[@hansmemling7605]

Yeah I don't understand either

[@lokiogie2398]

I use it and you can pull out the money whenever you want.

[@gusdee4844]

Probably has to do with actually making money with them lol if ur getting 3 cents every month then u obviously wont get shit

[@priestdemitote]

🦋

[@greatesthits3342]

That’s was actually pretty good for a first time. All he has to do now is, fine tune his message and dress for his clients. After that he’s good to go.

[@crystalmarie5023]

At the Coco .. Coco Cabana sniff sniff hahaha that will help the hangover 👈😂

[@KhamelaJohnson]

Really wish I was able to hear the people ask questions and interact with him. Cool that I got the answer but could barely hear what he was answering to.

[@CrayzMark]

Questions are in the description (if you hadn't found them already)

[@Gi8by117]

That drip though..

[@antoniosantiago22]

Daaeem why isn't there more views