Ryan Gosling for Gucci Valigeria

It is exactly on the cusp between what is and what isn’t that the story of Gucci Valigeria begins. In the campaign envisioned by Alessandro Michele and captured by Glen Luchford, Ryan Gosling traverses time and space, setting off from a motel to the beach, and coming across the unknown. Brought along are vintage luggage pieces alongside ones from the current Gucci Savoy collection with emblematic elements like the GG monogram and Web stripe.
Echoing the origins of the House, it is a trunk that leads the protagonist to the wonderfully unexpected, just as the travel bags of the jet set passing through The Savoy hotel in London where the House’s founder, Guccio Gucci, worked in his youth as a porter, became the very first spark of the idea behind his artisanal atelier.
#GucciValigeria
CREDITS
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds 
Photographer & Director: Glen Luchford   
MUSIC CREDITS
“Magic Man”
Artist: Heart
℗  1976 Capitol Records, LLC
Courtesy of Universal Music Italia Srl
Music and lyrics by A. Wilson, N. Wilson
© Universal Music Corp. / Andorra Music / Hipgnosis Hits
© 1976 Sony Music Publishing (Italy) Srl obo Sony/ATV Songs LLC

[@jludwig5374]

I like how fashion videos are literally just good looking people doing unemployed activities

[@aiesyahsyahirah4717]

Yeah…they call it art..

[@vincentruvo6988]

Fancy, expensive luggage but nowhere to go.

[@kube_3036]

Bruh you made my day im dying

[@heyheyvicky1498]

His job is Beach!

[@RodgerYoung2024]

Kkkkkkkkkkklkl vdd

[@975error]

He's literally me. (carrying all my emotional baggage)

[@trevorfranks69]

So true

[@default-pfp]

takes a shit on your head and kills you

[@tashaallen8359]

this is the greatest statement ever made. EVER.

[@sparkle4051]

🤣🤣🤣🤣 OMG, I didn't think about it like that. Brilliant!

[@user-uh1dd2jb2p]

What?

[@gamma6460]

"bro you're not him, just stop" my honest reaction :

[@Chris-px2gf]

where does this meme come from, I see it everywhere and I have no idea lol

[@peterbarnes7726]

@@Chris-px2gfbecause he is literally me

[@Chris-px2gf]

@@peterbarnes7726 I'm literally you though

[@peterbarnes7726]

@@Chris-px2gf but I’m literally you

[@Chris-px2gf]

@@peterbarnes7726 I have diarrhea rn in 5am, so I'm literally me as well

[@Zyra_Cameron]

He literally has the most Honest Reaction.

[@user-sk9cm4kv3z]

Ryan Gosling never gets old

[@mhm6]

He’s been famous since he was 13. Give him some time to get old

[@HeartandSoulApothecary]

Nor does Gucci!

[@nadhirahmohd4548]

He is now 42 years old but he looklikes 30 years old.

[@giucrist]

Money and lifestyle…

[@nadhirahmohd4548]

Fist time I'm watching him.When I was 12 years old Young Hercules.

[@quebee3616]

A real human, a real hero and a real gucci...

[@fredflintstone2234]

Well, he did have a nose job.

[@wakizashi5368]

a real MAN!

[@DawnEnergy]

a real gucci beign

[@untalented5157]

And literally me

[@ManSeekingMeaning]

Great reference.

[@chronicallyconflictedwalru3661]

I just want to thank Gucci for letting me do this commercial, had a blast

[@pll9000]

He makes his every move, glance, facial expression seem fascinating. Even when he's doing mundane things.

[@rens2998]

how though

[@lukaczsteiner8178]

This guy is eyecandy, just him in the motel is enough to call it a movie

[@crystalmar.s]

Jajajajaja He is so good that even if I won't ever will have the need to buy those baggage, I appreciate the short film with him.

[@prometheus5405]

If the word 'cool' is a person, then Ryan Gosling it is.

[@steinnbjorn7627]

Nightcall it a movie

[@depressedmidlifecrisistimm3043]

Thanks, I tend to get called eye candy alot

[@egg0534]

@@depressedmidlifecrisistimm3043 Sorry, but he's literally me, not you

[@perejoyce4756]

Everyone loves a good Ryan Gosling

[@perejoyce4756]

@@SMandz doesn't exist. 😌

[@Vinci848]

Gosling fever is always on. ❤❤❤❤❤

[@47dark]

me when bad Ryan Gosling: 😦

[@gaiusjuliuscaesar9296]

I've never owned a luxury item in my life but I suddenly want to go out and buy Gucci

[@bacht4799]

Same thoughts here..

[@honestcrab]

that's how they get you, don't do it. You're literally playing into the corpos hands if you do.

[@gaiusjuliuscaesar9296]

@@honestcrab Don't worry, I won't

[@BurningEmerald]

@@honestcrab I’m too broke to either way it’s fine

[@hjj9269]

The power of good marketing.

[@goofyaah]

Finally my new Ryan Gosling personality

[@RayTru111]

PLOT TWIST: This is Ken after him and Barbie get married and he's carrying all her bags.

[@stepanmatousek8186]

Impressive, very nice, let's see Paul Allen's comment...

[@rencecs6720]

He wants to fit in.

[@subliminalfalllenangel2108]

Have you returned the video tape?

[@RayTru111]

@@subliminalfalllenangel2108 just yours

[@atul7115]

Nah he's too based to carry a women's bag

[@frosty6032]

this guy is literally me

[@settekwan2708]

No, me

[@nickchkheidze9189]

are you traveling by hiding in bags to save on tickets?

[@Vizible21]

@@applejuice3500 nah it's possible, Ryan looks is just typical anyway.

[@ricedumpling3987]

@@applejuice3500 yea... coz hes literally me

[@user-uh1dd2jb2p]

Never.. his beauty so special

[@christopher1995]

I would like to personally thank Gucci for the amazing experience while filming this short film with me.

[@agnesbruszik]

Madness. I laughed my head off. Thumbs up for Ryan Gosling to pull this off so elegantly. Like ever anyone who wears it would attempt to clean a Gucci suit :))))) and jump on trucks and sweat on the beach in them. I loved it. And the white socks are just a plus beyond anything!

[@chriscunningham8807]

He seems to be laughing at hamming up the role. James Bond crossed with Mr Bean.

[@lucillejerome5511]

@@chriscunningham8807 Yes!

[@BradK02]

When the bags cost more than the truck.

[@kritinkundiya2150]

🤣🤣🤣🤣🤣

[@TheoneandonlyJobis]

A 1971 C10 is only increasing in value unlike the bags which are only of value to someone pretending to be wealthy.

[@venja4915]

@@TheoneandonlyJobis mama

[@SlapStyleAnims]

@@TheoneandonlyJobis Based

[@ziloj-perezivat]

@@TheoneandonlyJobis I don't think someone is _pretending_ to be wealthy if they can afford Gucci, lol

[@vivmetcalfe3371]

Sheer perfection. No one looks better in a suit than Ryan Gosling. What a brilliant advert! Makes you want more ….

[@escamunicha4276]

Jon Hamm as Don Draper would disagree

[@Iqbalismm]

Don Draper, Harvey Specter, Daniel Craig, Alain Delon

[@ladypetoula6066]

What about Andrew Garfield with bold colored suits?

[@shoheithemoney720]

The name's Bond, James Bond.

[@maxbobbigames]

But he's literally me

[@alexawesome456]

Ryan putting all his kenergy to this commericial

[@flamingbanana5831]

Thank you guys for getting me to hold all this baggage

[@maynardgreenhouse]

He jumped in the back of the truck like it was effortless. I had to watch it over and over

[@sevencakes4778]

Have you seen La La Land? You should see him jump on a bench, backwards. Amazing!

[@maynardgreenhouse]

@@sevencakes4778 actually I haven’t. I forgot he’s a great dancer

[@whisperingleaves4157]

No kneeling and scrambling for him…

[@asiansimp]

in a suit too

[@watherby29]

In The Big Short he did some crazy stuff in gym. I don't think jumping is a problem for a Ryan

[@markdwighttadina7655]

Ryan Gosling + Gucci = Perfection

[@user-fm9ff8vl8i]

glad to see myself as a gucci model

[@shokatali69420]

This is the only ad I would love to watch again and again

[@athinakatehi3983]

Why does Gucci have the best fashion films?

[@EdmundWChan]

Agree

[@sakksarkissian9693]

Gucci spends lot of its income on digital advertising and marketing, if Im not wrong Gucci takes the first spot spending money on ads.

[@adimac9346]

Because of Rayan

[@rajanbgmiyt]

After LV

[@charlotteck3113]

Ikr! The songs the sounds the tones everything and I meant in every film of them

[@ashlynnecrockett1673]

this man looks good doing anything

[@lucindawolff8109]

This is the absolute coolest commercial ever made!!! Ryan is such an absolute stud!!!!

[@share_accidental]

after watching the barbie movie, i can’t stop seeing the ‘ken’ in him 😂

[@morningglorify]

Unfortunately, an incredible actor with so much talent and nuance in an ad that cannot decide what it wants to be.

[@steele_fr]

its the worst ad i have ever seen and this horrible company gucci should just already vanish

[@psi.kevinzamoraraya]

I love Ryan Gosling, and I don't know why

[@willt9721]

Thanks bro, i appreciate it

[@luciddrmr86]

​@@willt9721 nah chief you aren't him

[@sadflix8754]

@@luciddrmr86 what do you mean? we're all him

[@duckblug609]

@@luciddrmr86 thanks for defending me

[@icarojose6316]

Me too, when I look at him I see myself in the mirror

[@allison.guy6673]

Real man. I could watch him all day long.

[@BestGammerx]

i now want a film where ryan gosling is somesort of road traveling magician that actually discovers teleportation magic using gucci bags

[@giucrist]

bags represented like this, in the back of the truck, makes the impact for real, love it music on point 60-70 vibes, a touch of Woodstock the scene on the sea also epic

[@giucrist]

😂😂😂 Ryan Gosling replied in my notifications, i died

[@emeral311]

@Ryan Gosling from inside your mom's house

[@watermelonlover745]

That would get stolen unwatched in two seconds

[@80110886]

The song is ''Magic Man'' from the band Heart. If you haven't heard it before, go have a listen to them.😉Their music is really amazing! Ann's voice and Nancy's guitar playing are literally enerything.

[@danny-nj5eo]

Thanks dude

[@elg1144]

Gracias

[@ramuhchoramuhcho4591]

This song reminds me of my teenage years!! Thanks to Gucci it reminds me to listen to Heart again.

[@felicitybennett3558]

this is so ken-coded

[@bornanagaming3329]

hes packing up all his feelings and emotions (relatable fr) (literally me ong)

[@Longtime420]

When I was watching during the 1:20 I forgot it was a Gucci ad and not a movie trailer 😂

[@MonaLumabas1973]

Ryan Gosling is so cool and gorgeous ! Gucci 💖

[@carcrashheart]

He is so, so cute

[@anatoliasmercenary.]

Babe wake up, new Ryan Gosling personality dropped!

[@cookie90180]

He is a magic man 😍

[@istartedajoke2695]

Ryan the true human being!

[@drew9597]

and a real heroooooo!

[@Blue_1208]

A real Human bean

[@funsizegenius1764]

HE IS ME I AM HIM HIM IS ME LITERALLY I AM HE IS ME

[@dwad3ify]

Thanks to everyone for the kind words on my commercial. It was hard work being luxurious

[@user-kun2147]

I love him so much (interlinked)

[@itsvortex0162]

Interlinked

[@jessicaseeker]

Ryan for gucci❤️😍 my heart just exploded

[@richgurl624]

Ryan has raw talent. Has he taught a master class for acting? If not, he should. ❤

[@schnickschnack2000]

For commercials? It’s a job not more. 😬👈

[@richgurl624]

His acting in movies!

[@seba2tiansalazar]

He’s the literal inspiration for me dyeing my hair

[@Sebrinawilliams67]

Time travel. Gucci has done well throughout the decades. All you need is a piece of Gucci to have magic that transports you to another dimension.

[@richtran]

Don't try to overthink it, they are just hawking overpriced baggage.

[@lizackermann2383]

If I buy that trunk and Ryan isn’t inside, I’m going to want my money back!

[@SlapStyleAnims]

My thoughts exactly

[@Vlad_Portnov]

Fun fact: that giant chest he was pulling on the beach and walked inside of costs $74,000. Before taxes 😮

[@JaiCatLady]

Holy ….I mean for that he should be inside when you buy it

[@chriscunningham8807]

Imagine how much Ryan Gosling was paid to pretend to be a free agent.

[@dragoti1122]

Ryan & Gucci are absolutely BEUTIFUL! ❤🔥

[@user-xb5we9ou9j]

I know little about actors and actresses. But he is very cool!!! The fashion (including clothes, trunks) is what I like! very stylish! This movie's story is also very interesting for me. The scenario can make me imagine lot of background which the story does not say. another good point is the movie focus on Gucci's items. the video is Attracting us to Gucci's fashion and allowing us to enjoy story at the same time!!! Good job Gucci!!!

[@rubytuesday7225]

Why have I never seen this advert? Was it not on tv? Why not? Please make more....love Ryan Gosling ❤

[@ArcheraFX]

his reaction is too honest

[@HorseJoint]

I really like this commercial. Saw it on Snapchat, had to come find it. This is literally me bro.

[@leannerae]

I'm obsessed with this! 😍😍😍😍

[@IRosamelia]

I can feel the Kenergy

[@user-iy2zt3yx8q]

A real human bean, a real human Gucci…

[@lvluxegirl]

So Smooth, so Cool, so fly... those are the adjectives that come to mind... and the bags are nice too 😎

[@sng3939]

1:10 iconic

[@EA_Kar]

how timeless. love it

[@marinapico1111]

Thank you! 😄 My husband is a big Ryan fan. This will probably be the xmas cologne to add to the collection.

[@trr4284]

@Ryan Gosling bro 😭☠️

[@bastbo3225]

@Ryan Gosling blud thinks he’s Ryan Gosling 💀

[@user-gk6gf1lq9x]

I am so spoiled by Internet that I can't understand if its real and wholesome 100 or an elaborate joke about a guy who's "literally him" finally getting a girl.

[@LittleHomieLightningtech]

@Ryan Gosling bro stop I'm you

[@wheresmyeyebrow1608]

@Ryan Gosling I am you and you are me

[@marianne22222]

Heart! He’s a magic man ❤💫

[@witchhazelchan]

2 seconds in and I already know this is gold

[@ChiaraBianchi-si2sz]

Great Spot !!! BRAVO MAESTRO ALESSANDRO MICHELE!!! SIMPLE AND CLASSIC, JUST LIKE GUCCI!!! CONGRATULATIONS...

[@Emily-qk8gd]

he looks so good! effortlessly classy

[@ovomaximus165]

Sooooo dope and effortlessly cool 😎💯 I want that whole fit' including the cowboy hat 🤠

[@leanneb9529]

Such a cutie...great video... great song👍👍👏👏

[@tnijoo5109]

That was beautiful. ❤

[@Syzygyzzz]

Loved this! So cool.❤❤❤

[@skootable6578]

hope you guys liked my performance in this commercial

[@user-kz1yf2rw6n]

You're a real human being

[@GauravSharma-tr4lk]

A real human.. super hard work

[@ejohnson3131]

Ryan can Gosling the living lights out of me and I’ll say good night and thank you! 🙏

[@ericanadine1854]

He’s the PERFECT man species❤

[@GP-qg6ox]

I would go to the cinema to watch this 2 minute ad

[@kloud4047]

Why am i just now seeing this. This was just astonishing!

[@joeplana7450]

LOVE THIS!

[@meeraahmed3777]

This like magic ✨

[@meeraahmed3777]

💸💵💳💰

[@meeraahmed3777]

💛💚🤑😎💯

[@patricialacroix1645]

What an excellent commercial! Bravo for the Person who directed this commercial! Very well Done! Well done !!

[@HorseMuse]

Love it! You silly wizard! Keep on playing hard in the world!

[@nurulanissuraya7878]

a real human being❤❤

[@ceciliawilson6328]

How must it feel to be this cool man?

[@chriscunningham8807]

Confusing if you keep stepping into suitcases and entering new realms.

[@fatimavaleroavila5163]

I dont know how to explain this, but when I see this commercial I feel so happy❤❤

[@bestcoolmedia]

Awesome made video, the colour gradient. Atmosphere is very well done. 😃👏

[@mychillbase]

well, good for him, that he can treat Gucci bags like they are 10 Dollars.

[@RealAadilFarooqui]

They knew the couldn't've made a serious ad with Ryan Gosling so they went around found a way

[@Joseph-mp5fl]

the most honest reaction

[@mario-qi3yw]

Perfection!!

[@Von199X]

Man I want that bag, looks classic

[@coolman102490]

Gucci hooked you in dude…

[@marianna2171]

Obsessed !!

[@jenlindley7780]

He is literally perfect!!!

[@PG-wz7by]

My favorite Gucci ad ever.

[@natalina604]

Ryan is so handsome 🥰

[@flala2261]

i Love this for him ✨

[@Anxoul]

I had fun starring in this ad

[@iAPX432]

Stylish and insightful!

[@grogu2497]

Literally gucci

[@juans1023]

Literally me

[@akthehometownheroclips]

This makes me anxious and calm all at the same time