SaaS Marketing 101 (3 Key Principles to Add to Your SaaS Marketing Strategy)

SaaS Marketing |
One thing that I love more than writing code, more than closing deals, more than all the other aspects of running a SaaS business, is marketing.
But marketing isn't just one thing - it's a very broad body of knowledge with different specialties. You've got brand marketing, product marketing, demand generation, you've got the details of copywriting, there's so much!
In the early stages of building a business, this can get overwhelming for a Founder or a small marketing team.
SO... I wanted to create a video where I give you the most important marketing strategies to focus on for a SaaS company, so you know exactly where to put the bulk of your energy.
On this episode, I'm going to walk you through the three principles that are key to a sound and successful SaaS marketing strategy, and why they're so important to turning your SaaS business into a revenue (and impact) generating machine.
~~~~
UNSTOPPABLE GUIDE TO STARTUP GROWTH & PRODUCT MARKET FIT 👇
tkkader.com/yt/pmf?...
^^ Only 4% of startups graduate from the seed stage. In my Product Market Fit Guide, I walk you through the THREE things you absolutely need to implement, secrets if you will, to accelerate your path to product market fit and the next stage of growth.
~~~~
VIDEOS MENTIONED
Ideal Customer Profile 101 - • Ideal Customer Profile...
~~~~
JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL 👇
/ @tkkader
^^ I drop an episode EVERY Wednesday and Sunday to help Startup Founders, like you, become Unstoppable in your life and business.
Share this video with a friend: • SaaS Marketing 101 (3 ...
~~~~
PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel - • Creating a SaaS Sales ...
Playlist: Startup Growth Hacking - • Startup Growth Hacking...
Playlist: SaaS Startup Tips - • How I Would Start a Sa...
Playlist: Get Your Saas Business to Product Market Fit - • Ideal Customer Profile...
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy - • Strategic Planning for...
Playlist: Find Investors and Raise Capital - • How to Create a Startu...
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
🎥 Playlist: How to Quit Your Job & Start a SaaS Business - • Quitting Your Job to S...
🎥 Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s - • Best Jobs In Your 20s ...
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
🎥 Playlist: Be More Proactive in Life - • How to Be Proactive in...
🎥 Playlist: Burnout Prevention & Recovery - • How To Avoid Entrepren...
🎥 Playlist: How to Deal With Sunday Scaries - • How to Overcome the SU...
~~~~
WHO IS TK? AND WHY DID HE START UNSTOPPABLE? 👇
• The TK Unstoppable Story
^^ How I quit my finance job, built, scaled and sold a venture backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
~~~~
GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” 👇
tkkader.com/yt/book
~~~~
Say hi on social 👋:
Like us on Facebook: getunstoppable.com/facebook
DM me on Instagram: getunstoppable.com/instagram
Follow me on Twitter: getunstoppable.com/twitter
TWEET THIS VIDEO: ctt.ac/q8WsZ
#tkkader #saasmarketing #marketingstrategy

[@paulNocode]

Great marketing is when more people know about you than yesterday. Love that

[@TKKader]

Its one of my favorites :)

[@hanshansen1140]

I love this!! Passionate and amazing

[@TKKader]

Appreciate it!

[@bbalban]

I loved the simplicity in your definition of marketing.

[@TKKader]

Thank you 🙏

[@susman1982]

YES! Great stuff TK. Thanks!

[@TKKader]

Thank you 🙏

[@localbooking6350]

NICE video! Thank you so much for all the work you put into making these video's very helpful!!

[@TKKader]

So glad to hear you’re getting value!

[@sharonhardy7893]

Amazing TK! Great work 👏🏼👏🏼👏🏼

[@TKKader]

Thank you for being here!

[@digitalsumanraj9891]

Real awesome video... Saas marketing is very challenge but your video help ful

[@TKKader]

SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)

[@MrGwdvideo]

Yet another Great Video by TK - thanks for sharing -

[@TKKader]

🙏

[@jimmylee2211]

Useful information here...thanks

[@ChereeYT]

Love love love your content.

[@TKKader]

Thanks for being part of our community!

[@tombumgardner9795]

Yes! Great advice, not only for marketing, but for fundraising as well! We just invested in GeoH, a Home Health SaaS company.

[@TKKader]

Awesome!

[@paulNocode]

Been looking for a channel that teaches SaaS marketing.. thank you so much.....

[@TKKader]

Welcome to the Legion, Paul :)

[@paulNocode]

Thank you... Will surely note and watch all you videos

[@israelescudero8748]

TK - You are the best!

[@TKKader]

You are too kind 🙏

[@zparihar]

Great Video TK! I'd love to hear you talk about effective ways to market to the different Buyers in the organization. I see different buyers for my Enterprise Premium Product, 1) Developers are going to be the end-users of my product and make their lives easier and accelerate their development, 2) IT will benefit from this because it provides them with an automated tool which eases up their workload, 3) CIO will benefit from this because the productivity of the organization will go up and is one of the main decision-makers, 4) CFO will see the cost benefits of this tool because of the Savings they will see 5) CEO Will see that this product helps bring their product to market faster and gain more customers and/or outcompete competition. Should marketing to different Buyers happen at a later stage in the startup? Thanks for all your wisdom! Keep rocking this!

[@TKKader]

In the early days, you really want to focus on ONE key constituent because you don’t have as much resources and focus is key. Over time, you’ll develop marketing and messaging for each constituent. But in the early days, pick ONE and arm them with everything you’ve got and can think of so they can sponsor and be the internal champion for you. We can flesh this out more for you on our Legion call.

[@zparihar]

@@TKKader Got it. Thanks!

[@paulNocode]

Single focus is the key

[@jillianmushman9778]

HI TK! Love your videos! Our startup, SynGlyphX is implementing these principles. Thank you for your expertise! :)

[@TKKader]

Awesome to hear! Be sure to check out the GTM program in case you want some help and want to reduce execution risk!

[@OussamaHadri]

man! you're so good, I like your content, you have my subscription and bell on thanks :)

[@masterofnonegardeningandco7412]

Yes! Your content is legit!

[@TKKader]

Glad you think so!

[@kaushikpandey9707]

Great Video🔥

[@TKKader]

Thank you!

[@leonardooosso]

Awesome

[@TKKader]

🙏🏼

[@NikFullerdotcom]

Furiously takes notes.

[@TKKader]

🙏🙌

[@zparihar]

"Oh we're redoing it!" - LOL exactly what I said to you on the call! By the way... its redone ;-)

[@TKKader]

Hahahah true story

[@hchawla1528]

Yes

[@bhavyajoy4529]

Hi kader this is Bhavya from India ..I love the way you are clearly explaining ..I need some clear cut idea about how to start my research about SAAS product selling as well as how and where can I reach the particular customer ..

[@TKKader]

Come to my webinar: tkkader.com/webinar.

[@ePreneurs]

You got a new consistent follower today! Love the ideas (you didn't focus, as other people do, on TECH, and how to use that tool to get traffic; you did focus on the mindset, and ideas!) thanks a lot!

[@TKKader]

This means so much!

[@ePreneurs]

@@TKKader keep up the great work man! :)

[@tafelaphiri2765]

YES!

[@TKKader]

Boom!

[@KunalAggarwal]

1:38 It is right there in that stack haha

[@dheeraj86mathur]

Yes !!

[@TKKader]

Boom!

[@maceonbeats4855]

First like and I'm now inside

[@marcinaffelski9534]

yes

[@TKKader]

🤗

[@danielarchila738]

"99% of startups are redoing their website" Me redoing my website: Waaait a minute

[@TKKader]

Lol. Join us: tkkader.com/gtm

[@innovativefacultytrainingp1546]

Great

[@TKKader]

🙏🏼

[@quiettalha]

When you say consistent? How much time are we looking at till we decide its not worth it?

[@TKKader]

Don’t try the same thing over and over for more than 3 months. But never give up if you’re iterating and seeing progress.

[@meredithwilliams4326]

Go to timestamp 13:14 for a great summary 🤓🙌🏼

[@TKKader]

🙏🏼

[@RakeshSinghDOTme]

Freshworks is doing pretty well

[@TKKader]

That's a great example.

[@zennen]

Monday's been advertising to me non-stop

[@TKKader]

They’re a machine.

[@TKKader]

Who in the SaaS game is absolutely CRUSHING it in Marketing? 👇

[@TKKader]

What do you love about their strategy?

[@ChereeYT]

TK Kader they do a great job with their podcast and KZbin channel helping salespeople get to the top 1%. Once you get on their email list, they integrate how their product helps solve a major problem for salespeople

[@charlesnjoku6143]

Russell brunson

[@TKKader]

One of my heroes!

[@alexisotsa]

Are you spying on me?? This is exactly my problem!

[@TKKader]

💥

[@patrickawanaonguene3987]

Yes

[@TKKader]

Boom!

[@abimbolalukman9208]

Yes

[@TKKader]

🤗