How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your SaaS sales and marketing efficiency. In recent years, the average Magic Number and benchmark for go-to-market efficiency has dropped from .7x to just .3x. How has this happened? And what can founders and revenue leaders do to turn around their budgets for efficient growth?
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[@saschareuter3952]

I don't think any founder can watch this for more than 2 minutes 😕

[@DJjussi1]

“Back in the day” 5 years ago. These principles are basic af

[@RohitMaurya-kl5ew]

what are they even making nowadayas