Factory Friday: New Frame / Old Frame

Today on Factory Friday, the bossman unveils the newest model in the fleet - the Booze Cruise! Learn more about this USA-made beverage-mobile and then join Moeller for a stroll down dusty frame lane.
Sadly, former Factory Friday helmsman James Eason has left "The Building" (thanks for a killer 15 years James!) so this series might morph a bit in coming months - leave a comment if you have anything specific you'd love to see Behind the Scenes on. We also think its time for a new theme song - so any ideas on tracks or even an original (how cool would that be) are welcome!
Luckily, Steven Leonard - who has been with us for almost 15 years too - was down to jump into Shipping Manager mode, so your boy got a promotion! That meant we needed some new blood - so lets give Gabe, or Gabriel when his mom's mad at him, a warm Factory Friday welcome!
See you next week!
Filmed by: James Murphy
Edited by: Brant Moore

[@mikey1196]

I would buy a 26" dirt jumper frame too as long as it was built for a suspension fork with about 100mm of travel, 160mm rotor, holes for a gyro, and different sizes for short people like me. You could put the bottle opener in the brake brace that runs between the rotor side seat stay and chain stay. I still ride my 90's Dirtbike once in a while and can't wait to give it to my son some day.

[@kirkwickham3336]

That rusty frame rack is full of goodies!

[@ShadLife]

Still waiting on the 26 inch DJ frame....😊

[@caseface2645]

I’d buy one

[@NWDestroy]

I'd be stoked on a track frame.. maybe... But if S&M gave into the DJ crowd.... Then they wouldn't be a core company any more. That would be like fucko skateboards making longboards or maybe Lotek making rollerblades.

[@ShadLife]

@@NWDestroy I don't know. DJ bikes and riders are pretty hardcore and it's a business. It's better to make smart business decisions rather than cater to a few people who think everything has to remain the same for them to believe in a brand. Those people don't make for a successful and growing business.

[@TheDjcarlos67]

I bet Gabe doesn’t stay so shy after a month of being at the factory😊☺️

[@markheitkoetter6606]

we need more 20in trail frames with disc options

[@wisemoocow1976]

Fr

[@nategar5058]

They have hinted toward the Mad Dog frame having disc brakes but im not sure when it will be released

[@jasontaylor4799]

Loved the LTF frames , had 2 of them

[@so-b-itcustoms908]

Still have mine

[@RylanPalinkas-bj8yk]

This was a very fun episode! I’m loving the factory fridays 👊

[@TuesdaysTurn]

The wheelie guys love Hookworms. It looks like those Speedballs barely fit, but could have been the camera angle. I would make sure you can fit 2.5" Hookworms for that frame, and tons of wheelie guys will probably buy them. Cheers!

[@idangeledyou]

Thats been my only complaint about my ATF 29. If this fit a hookworm i would scoop up a frame in a heartbeat

[@j.fisher8369]

that T1 is an SFA. Had one made by the Mad Dog crew. Loved it.

[@twentytolife4401]

I remember seeing a WTF sitting in my local for a couple of years. It had a short headtube. Strange frame and fork that came with it. Awesome frames hanging up there though. Having Chris do these videos has me amped to order an S&M frame now!🍻

[@allgoodbmx3859]

I hope Someday s&m could make a very responsive street machine frame

[@Rxu844]

Love factory Friday! thanks!

[@tstodgell]

How about a 26" DJ frame?

[@matthubbard904]

Think they made one years ago

[@matthubbard904]

Damn would love to get hands on some of those old frames and add to my collection 😁

[@danielhughes8103]

I can’t wait to get one of these booze crooze 29 er 135 rear end also makes the rear wheel a lot stronger. The hub flanges are spread further apart and make a much stronger wheel. The tire clearance will be awesome as well. Can’t wait.

[@danielosmon]

Ended my years of many 20" set-ups with an S&M next gen dirtbike/pitch fork set-up. Still have it. Been riding 29"MB ever since. Looking foray to seeing what you guys end up doing with this new frame design/ direction

[@user-hz6zj6ie4u]

Missing a trick there Moeller! Tiki style bottle opener in head tube, & beer bottle cage mounts on seat post!

[@cagrowin1962]

Dylan ambrose was my rep. Shoutout.

[@snuggietuggie]

Would love to see these blasted and restored!

[@jamaldundas5312]

Gabe needs to study his bmx History..butchering Nastazio’s name like that 😂

[@jammurph]

Don’t tell Nasty 😂

[@donnybrooks1979]

Jesus, i have a feeling Gade is a skateboarder. 🤨 soon to be converted

[@ryanakahuss]

to be fair, that kid probably wasnt alive when nasty was in his prime days of riding and well known, lol

[@thesidewalksaint6236]

National treasure frames thanks Cris

[@justin9605]

Thank you.

[@toddwilson1966]

Any plans for a production disc brake Steel Panther?

[@gentrybmx6164]

I remember I always wanted one of the wtf frame fork combos .. and always loved the engraved head tube on the Cam Wood v2 ... engraved shield head tubes should make a comeback 🛡

[@rickrossley2920]

Let's see a BS-20 Neon from the GO magazine days

[@Jdigger4130]

Shoot, just had a BOSS built and I would have absolutely bought that new frame!!! What a gem and after riding hyd brakes...

[@salrodriguez4295]

If priced right id deff get a frame & fork 😍😍👍👍👍

[@jaredappleseed7037]

I'd buy one of those wtfs right now

[@beyondfshn2844]

This is a dream I’d love to work or build bikes I have a blueprint kinda with most dimensions and all I’m trying get built in try my self as not pro but also have enough skill in my self to weld my own frames i wish I could work with someone and us create a brand of custom bikes. Love seeing this brings out my kid side again when I was 16 riding at Woodward on my old s&m w.t.f and l.t.f miss them.

[@markgkonan]

I love those "WTF "frames ❤🔥

[@juaquinsilva2007]

Me and micky both rode the wtf for the slat lake shake dvd. Im pretty sure both of our parts are filmed on the prototype wtfs.

[@RoachDogggJR]

Gave dont even know how wicked of a job he has

[@georgefrank5711]

What about a gusset behind the headtube? For the bottle opener to be within the gusset. Just an idea. That way you can ride, see the road ahead, and crack a cold one.

[@jimgarrett1581]

Ditto.

[@jimgarrett1581]

I was thinking under the top tube at the seat tube.

[@georgefrank5711]

I was thinking behind Headtube and in between the Top & Down tubes

[@jimgarrett1581]

Easy access while riding.

[@jeradbetts5371]

Fuck I want that Ed frame!

[@sonnywui6594]

Me too i really want it

[@SPOD_ZONE]

would like to see one of these on the old 90s Dirtbikes / Holmes frames

[@hectorpinol7951]

Edwin longest running sig frame in any company! Yooo! Fit your S&M.

[@danielhughes8103]

I wonder what Chris thinks when he redesign the ATF 29er to make it better but you have to think I’ve already made the best 29er in the Covid cruiser

[@TheBMXProductionz]

Fit Benny L V2, handmade in USA. Got that tapered seat tube. Mad to think it it could have been made here. But I'm wondering if one of them frames are the Benny 🥺🤔🤠

[@user-og3iz3fp6d]

No shit me to I have a Benny frame from fit

[@martinhuerta4492]

Still have the cw v1 needing to replace the dropouts

[@redrooster9006]

Will you be doing a 26 booze cruise?

[@Mike_Pedals]

Would be in for a WTF reissue maybe with more modern street geometry

[@luis7suarez7]

Not sure if this would be a controversial comment but are s&m looking to maybe in the near future going to add the built in chain tensioners to the s&m credence ccr Reynolds frame?

[@jakebeaton4163]

Can the 120 rotor fit the frame would I be enough stoping power ?

[@RoachDogggJR]

S&m made black market?!!!🤯 bring back the killswitch!

[@pauljames4510]

6:50 What about the S&M PBR frame ?

[@Fuck_Tarentum_Boro]

How much to obtain that Edwin frame with the oval tubing?? 🧐

[@shanesischo7378]

Jase Knack also rode a WTF.

[@JUICEDGUNNER]

Would it be possible to set this up as a 10 speed.

[@davidbreitwieser3591]

People don’t know about black market mtbs! They were the coolest back in the day, can’t beat s&m!

[@robertpresti7775]

is this going to be for sale?

[@munnygawn9480]

LTF best frame ever!!!!!!

[@geraldmcclellan7921]

When is the release date for the new ATF 29?

[@AlexLopez-eu1jw]

That t1 looks like Garrett’s frame

[@ianthetourist]

fuck this is cool

[@robertpresti7775]

PLEASE MAKE A S&M MTB HARD TAIL 27.5 OR 29

[@jamespeace1237]

Send a black bike frame???? I miss that bike custom made..

[@Decepticon313]

Randy Brow V2 re-issue since you already have the grips

[@japcarlucky]

Can I get a rambler with a disc brake mount 😂! ? I’ve been looking at that wtp chaos but my faith lies with S&M frames ⚡️🙌🏽⚡️

[@christopherdecker4992]

Same.. living in Pittsburgh, I gotta support the halaclan!!

[@alissonmota6757]

Amigos mim presentear com um quadro desse agradeço muito de coração mesmo❤❤❤

[@williamjones3603]

Make more Covid cruisers pls.

[@RoachDogggJR]

Could i send in my cracked LTF for some fixing?

[@rodfountain1810]

Oh yeah…

[@plastickknife]

Yo a t-1 frame

[@dredORDER666]

CHRIS IS BMX FOR LIFE' EVEN HAS THE HANDLE BAR MUSTCHE CHEERS...

[@resp4awn228]

Does the new guy ride bmx ?

[@jacobhope2440]

Please make a disc brake bmx frame

[@beyondfshn2844]

Dude Edwin frame get out these are money

[@kirkwickham3336]

Jelly of Gabe. Doesn't everyone line up hoping for a job there??

[@flyfly2427]

If I known that type of job was hireing I'd applied and own that shit. Gabe was lookn like he was lost. Pulling a boxed frame. Lol he was caught. Should ve asked him you working hard? Or hardly working? Wouldve climbed the ropes and learned more then just my job. Working at S&M isn't wrk that's fun

[@MrFuchew]

beefed up for the really fat old guys that don't actually ride

[@wilderquero9246]

S&M wtf love 📐📏❣️❣️❣️❣️❣️

[@chuckdavinci9044]

>20"≠BMX

[@gilligan1350]

I wanna hear more about this bottle opener head tube badge

[@cagrowin1962]

Rotor is a 160mm

[@petterhjalmarsson4104]

Discworld :) GNU terry pratchett.

[@radkesrods1184]

might as well put a ,motor on it. TF happened SM used to be bad ass wouldnt be caught dead on a blues clues mtn bike w oversized bmx bars