How To Choose The RIGHT LOGO (90% Don't Think About It)

[@SatoriGraphics]

Video notes. Excuse the intro footage, the frame rate didn't match the video edit, and thus looks really bad quality. Secondly about the mascot logo designs, there is something else to consider. Mascot logos are common with sporting and team brands. Why? Well firstly it helps give a team and the followers of that team a face to follow, allowing them to unite together as a ‘side’. Also, a mascot helps a team in terms of being able to sell branded merchandise, like hats and t-shirts with the mascot on.

[@bissdinn6599]

1

[@StartUpK]

Please speak about using other language like Arabic عربي in what you said in this video.

[@ManiacMane777]

​@@StartUpK how about translator

[@dobsashimself]

I've been obsessed with logos and what make them iconic for the longest time... thanks for the breakdown

[@SatoriGraphics]

No problem!! You might also like this video kzbin.info/www/bejne/oZ2vpnVmqaaZm5I

[@uneiljoshuaalcala243]

Awesome Vid Man, This Content will help newbies and to those who are starting Logo Design. Much Love from Philippines🇵🇭❤️

[@SatoriGraphics]

Happy to hear that :)

[@senegalnews6620]

that was my only question when i read your logo design guide and today you give me the answer 🥰🥰sir we love you

[@SatoriGraphics]

Great to hear that! If you don't mind leaving a review on trust pilot for logodesignprocess.com that would be awesome. Have a great day

[@themajor2190]

Thank you for teaching this, I've always get confused on what kind of logo is perfect for certain projects

[@SatoriGraphics]

Happy to help... always

[@joshuaraditya7928]

thank this is free video explaining fundamental for getting into logo design, learn so much thing, from little detail to important one that I miss in college year ,thank you so much bring so much new knowledge :)

[@SatoriGraphics]

And thanks for your solid feedback 👍

[@Kierrunt]

hey man thanks for all the videos its really helping me correct my mistakes and also learn a lot more about this field. Keep up the good work man.

[@Kierrunt]

oh yeah and I have a question.. why do some brands have almost 2 types of logos and how can we make one that mixes well with each other. like twitter, facebook, fnatic

[@SatoriGraphics]

Thanks very much, I will continue to do so :)

[@SatoriGraphics]

When designers work on a logo, a lot of time they supply the client with variations of it to use in certain situations. Sometimes just the typography will be needed, other times just the brandmark or logo. Take a look at the English Premier League logo for example

[@Kierrunt]

@@SatoriGraphics ohhhh thank youuu

[@RhomZone]

Awesome Video. Good Job. You deserve more views 👏

[@SatoriGraphics]

Much appreciated buddy

[@mbe.studioz]

This is truly amazing, Please do keep up the great content. Love from Jamaica 🇯🇲🙏🏾

[@SatoriGraphics]

wow thanks, sending some back over to the sunny beaches of Jamaica

[@momonatu4998]

Excellent video and advice! Thank you so much!!!

[@SatoriGraphics]

Glad you enjoyed it!

[@joacim3126]

I love creating vintage logos

[@SatoriGraphics]

👍👍👍

[@rohanranjan616]

Hmmm... Attracting CS 1.6 & CSGO people by showing Fnatic logo. Clever 🔥. 'm already in. 😁 Btw 'm also a admirer of your work as well. Thankyou for creating such informative content. ❤️

[@SatoriGraphics]

lol thanks for the comment

[@benji9107]

Uber is a great example of a Wordmark. It scales amazingly well fits anywhere

[@SatoriGraphics]

I agree yeah 👍

[@iaevan]

didn't know that you're an eSports fan fnatic's logo is dope

[@SatoriGraphics]

I'm not much of an eSports fan. I just use their equipment because it's high quality lol. I have a Fnatic mouse that I design with as example.

[@QuanticDreamer]

The tick-arrow animation at 4'18 is the highlight of my day. "Hi! Check! Kthxbye!"

[@SatoriGraphics]

lol thanks for the feedback

[@bissdinn6599]

Thanks you for your explanations😎

[@SatoriGraphics]

No problemo 👌

[@bissdinn6599]

@@SatoriGraphics where are you taken your inspiration for make Nice logo design?

[@mdemranhossain9641]

Awesome content as always💥💥💥

[@SatoriGraphics]

Appreciate it brother

[@soflysofly]

This is so good!

[@SatoriGraphics]

Glad you think so :D

[@junmtginsanity4040]

This helps me understand things in graphic designs. It is also helps me to inspire to create more. Thank you ☺️

[@SatoriGraphics]

Happy to help always

[@beristainbear3924]

Have you been working out or it just me that see's a difference? Anyways thank you for the lesson today!

[@SatoriGraphics]

I have been going to the gym on and off since around 2018 👍

[@Cyanide157]

Very nice 👍👍

[@SatoriGraphics]

Ty :))

[@zkc8]

Great vid, thanks!

[@SatoriGraphics]

Glad you liked it!

[@angelanarciza4]

Jollibee! 🤩

[@SatoriGraphics]

The food restaurant logo?

[@angelanarciza4]

@@SatoriGraphics Yes sir 😊 thanks for including Jollibee, great video by the way I learned alot, love and support from us Philippines 🇵🇭

[@Giminy]

I know this is late, but was curious which style you'd consider for a personal brand name such as a youtuber, twitch streamer, etc.?

[@shameerv2154]

Bro Which is the best Graphic designing laptops available in the market right now. Please help

[@SatoriGraphics]

I will always say Macbook Pro because that's what I use and what I know

[@thecognacsipper]

2:56 and TARGET audience...I see what u did there lol

[@SatoriGraphics]

👀

[@nikkehtine]

2:56 "...between brand and target audience" while showing a picture of a Target. Nice

[@gulhassan7266]

Sir which type of logo is best for mobile shop?

[@boxoffisa]

Hey bro please next time talk about shapes of logo. I want to get rid of one of my project’s logo. It’s circular with fancy font. But if it’s at distance you can’t see the 5 fonts. I want to see how other shapes works.

[@SatoriGraphics]

ok, thanks for the suggestion and I will try and work on something like this

[@FAREEDKHAN-nz9uo]

Nice video

[@SatoriGraphics]

Thanks bro

[@eco-guru]

thank you sir

[@cosny1476]

I think it would be cool to mention dynamic logos as a nieche for brands with many different facilities; video on point as usual

[@SatoriGraphics]

I've touched upon this in an entire video. I don't see it as a specific type of logo, more an adaption that is likely necessary for the future of any brand.

[@CheckMyVitals]

Great video! A question I juggle to explain myself and wonder if you have an answer... what's the difference between brandmark and mascot logos types? For example, with Twitter would that be in some way considered both? Thanks, love the videos! 🙏

[@JohnDoe-xm1ir]

I think that mascot logo types have more emotions and features, which the twitter logo lacks. On the top right of page 10 in the Twitter External Brand Guidelines, it tells you not to personify the twitter logo. I think that's to avoid making it look like a mascot. However I'm also new to design so this line of thinking may be incorrect haha

[@SatoriGraphics]

You are pretty much there. A mascot is quite cartoonish or illustrative, as apposed to a refined and simplified brandmark.

[@CheckMyVitals]

@@SatoriGraphics that's a good criteria to have. I find I confuse myself again when I try and categorize sports logos - and refinement and character can be interpreted differently. The Atlanta Hawks are a great example where I can twist myself around both ways

[@crossxer6099]

Actually you are all somewhat correct and at the same time wrong. A mascot logo has several meanings dependent on the context. In sports and military there are mascots that are also refered as talismans. Usually its just an animal that is done in cartoon style. The reason why they use mascots because mascots/talismans are a luck bringers. It has this whole culture and history going back to ancient times, so thats why they use animal for it and why they draw it with more illustrative features. And then there are mascot logos that are not in the industry of sports or military etc but rather in business. These mascots are actually a logos made for characters. For instance KFC is also a mascot logo a mascot being a creator and his face is in a logo. Other examples mcdonalds clown cocacola santa or polar bear, nestquick chocolate bunny etc. These are characters that sell you a story and a product and are completely different type of mascots from sport mascot logos.

[@faiqcreates]

@@crossxer6099 i heard a theory that when a brand is targeted towards kids, mascots (not in logo but as a brand persona in general) should be used for every theme so children can remember the story behind these mascots. Like a brand that is fighting air pollution and planting trees. So that brand will use two types of mascots or characters. One will represent cleaning air, other one will plant trees. What my question is, is there any truth to this theory?

[@mhaddyhasan7801]

I know.. But How I convince the client. They think logo is too simplistic. Client handling painful. so if you can make one video on it. I will be grateful. thanks

[@SatoriGraphics]

I have spoken about it before a bit, but never made a video totally on this. I will soon though for sure! Meanwhile, take a look at this: kzbin.info/www/bejne/eWakmWedodeLrKc

[@mhaddyhasan7801]

@@SatoriGraphics Thanks Brother.

[@SouSouHitenice]

your voice so cool

[@SatoriGraphics]

Thanks:))

[@VectWorld]

I am sure.. you are Yellow lover 🙃

[@nazmishakwa4858]

Why did you use the Fanatic Esport team logo in the thumbnail and didn't talk about it in the video? i don't dislike the use of click bait per say, but what you did is inauthentic.

[@qualquercoisa4.0]

English language is beautiful

[@zhriyush]

The only reason i pressed the video is because of fnatic's logo and you didn't even mention it?????????

[@rishi2220]

Not last

[@SatoriGraphics]

Indeed lol

[@sunday_0]

1st

[@SatoriGraphics]

🏅👋

[@riskzerobeatz]

All logos nowadays lok the same.

[@SatoriGraphics]

pretty broad generalisation that is unfounded

[@MsqitoByte]

my point of view, a guy has arm and legs, and a tail, and a shlong huge log. XD but great design.

[@isaacmecia8208]

These aren't real strong reasons. The main reason to choose a type of logo comes from the sector the brand belongs to. For example, if you're working with the fashion sector you'd choose monograms because the most of the brand use it (Chanel, Louis Vuitton, etc.). It's a matter of analyzing the whole brand and its sector, not just say "oh, this brand's name is long, I'll choose a monogram"

[@SatoriGraphics]

Not really. In fact the argument could be made against that. There are plenty of brandmark fashion labels, and also combination marks that border on the mascot realm such as the fashion label Lacoste. Yes there is something to be said about the industry sector standard, but that shouldn't be set in stone. Thinking like that is an easy way to ensure the brand becomes lost in a sea of other brands. You need to focus on the target audience and what resonates with them. After all, that is who the design is targeted at.

[@isaacmecia8208]

@@SatoriGraphics Lacoste is not a fashion label like Chanel or Prada, which audience can be very elitist. Lacoste can be matched with brands like Ralph Lauren or Tommy Hilfiger. If you see, those brands use symbol + logotype in most of the cases, and their product is similar. Logo design is based on paradigms. Look at college logos, they often use geometric figures and torches. Also, a logo shouldn't always stand out from its competitors, it depends on the case. I return to the fashion label example: brands like Giorgio Armani, boss, Marc Jacobs, Dior, Gucci, etc, use monogram or logotype and the color black, because their striking factor is their product, so they logo has to be sober, it doesn't need to highlight. In addition, it doesn't really matter if they get lost in a sea of brands

[@gulhassan7266]

Sir which type of logo is best for mobile shop?

[@SatoriGraphics]

it depends on the target audience