Save the arctic fox | Arctic Fox Initiative | Fjällräven

The arctic fox is a valuable part of the biodiversity of Finnish Lapland and was one of the first species to colonise the area after the ice age. Today however, it is the most endangered mammal in Finland.
The arctic fox is a valuable part of the biodiversity of Finnish Lapland and was one of the first species to colonise the area after the ice age. Today however, it is the most endangered mammal in Finland. So far, WWF Finland has been working with volunteers and the national nature conservation authorities in the far north to set up feeding stations for the arctic fox and to do annual surveys of areas known to have had dens in the past. In 2020 however, WWF Finland was selected as one of four Arctic Fox Initiative recipients. Read about Arctic Fox Initiative recipients: fjrvn.com/WWF-F...
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About Fjällräven
The Arctic fox is an inquisitive little predator with impressive survival skills that fascinated our founder, Åke Nordin, so much that he named his outdoor company with its Swedish name - Fjällräven. Since 1960, we have created functional, durable and timeless equipment that aim to make any outdoor experience great and nature accessible to all.

[@stonemarten1400]

Arctic foxes are certainly in top ten of cutest critters in the World.

[@erissmith845]

I used to have an arctic fox visit me every evening. Keep up the good work Fjallraven!

[@holistic7980]

In my opinion great cheerful brand. Wonder touch saving the fox.

[@ArborealAlien]

The fact that these beautiful creatures even need saving is just a disappointment, keep being the hope of humanity! #lifelonglesswaste

[@kimrussell3169]

This is why I buy my gear from Fjallraven! Kudos and much admiration for living the values you preach.

[@copperheadmoe]

This is great, it makes me happy that brands are starting to help out the environment

[@rebelliouswelllness2567]

#longlifelesswaste 🤍 thank you for putting your resources into initiatives like this. For taking care of our planet.

[@OllyJelleyWildlife]

So so much love for this Fjallraven, you guys are doing such a great job!

[@hanywhiskey]

this is exactly why I love the brand. the stand what I stand for

[@matthewgarbula548]

Fully enjoying this brand #longlifelesswaste my friends

[@user-cd2ts5jo4u]

Great video! #longlifelesswaste #natureiswaiting #getreadyforanywhere

[@samanthaporemba6917]

I LOVE the Fjallraven brand - it's my go-to since buying my first round of gear a few weeks ago! #longlifelesswaste #natureiswaiting #getreadyforanywhere

[@lisag1924]

You’re doing such a great service to the environment. #longlifelesswaste

[@jeanettejackson7050]

Love this!! #longlifelesswaste #natureiswaiting #getreadyforanywhere

[@angelaeagle6204]

so sad how many animals are endangered

[@sakkeraappana]

🙏👌👍🙌

[@proverbwoman5591]

Very informative!! #longlifelesswaste

[@caribasketball33]

thank you for this great initiative! #longlifelesswater

[@ne8355]

❤️

[@alz44]

Nice! #longlifelesswaste

[@braddanielson6932]

indeed

[@stangmama79]

#NatureIsWaiting

[@mof78]

❄️🦊💓

[@onrockit1693]

#longlifelesswaste