#SBMITB

In today's dynamic and fast-paced business environment, organizations must navigate complex challenges and make informed decisions to stay competitive in the market. The ability to conduct a comprehensive situation analysis is crucial as the first step in strategic marketing. External and internal analysis are vital components of situation analysis. They provide critical insights into the business's external environment, including market trends, customer behavior, and competitive forces, as well as internal factors such as organizational resources, capabilities, and constraints. Getting insights from those elements are crucial steps in marketing.

[@adhiasoelaemanputra2776]

❤