ScHoolboy Q Questions WHY Rappers Are CONTENT CREATORS

[@CurtissKingTV]

For Rappers looking for content inspiration here’s a short list of Rappers that are also content creators: • Russ - Motivational talks, music business advice, livestreaming, and bts studio content. • LaRussell - Inspirational content, entrepreneurial advice, livestreaming, & independent artist vlogging journey. • Childish Gambino (Donald Glover) - Short films, creative projects, bts of TV and film production. • Logic - Gaming and tech reviews, live streams on Twitch. • Lil Dicky - Comedy skits, behind the scenes of music production. • DDG - Vlogs, pranks, lifestyle videos. • Tyler, The Creator - Creative process, fashion, and skateboarding. • T-Pain - Gaming streams, music production tips on Twitch. • Travis Scott - Fortnite collaborations, virtual concerts. • Quavo - Lifestyle vlogs, exclusive bts content. • Lil Yachty - Gaming, sneaker reviews, lifestyle content. • Action Bronson - Cooking content, podcasting + vlogging • Wiz Khalifa - the original rapper vlogger, bts content, lifestyle content • Cardi B - Makeup tutorials, humorous rants, and family life vlogs. • Nicki Minaj - Podcast, humorous Twitter rants, and lifestyle vlogs • Jack Harlow - bts tour vlogs, interviews, and lifestyle content. • 21 Savage - Gaming streams, financial literacy advice, and personal insights. • Big Sean - Meditation and wellness tips, motivational content, and studio sessions • Saweetie - Cooking shows, beauty and fashion tips, and lifestyle vlogs • Megan Thee Stallion - Beauty tutorials, workout routines, and bts of music videos. • NIC D - KZbin content, Spotify streaming tutorials, livestream Q&As, music vlogging. • Post Malone - Gaming streams, beer pong tournaments, and lifestyle content.

[@AGN_Customs_LLC]

Cam'ron Mase Gillie the kid Nems Ruck And many more.

[@AGN_Customs_LLC]

Oh and Joe Budden

[@OfficialBigDawgKel]

Crazy part is la Russell has a million followers but not a million streams on one song? Think about the artist on this list you've made. Do we respect ANY of them more than we respect KENDRICK, J COLE and artist like that?

[@CurtissKingTV]

@@OfficialBigDawgKel I think you’re severely missing the point. Every artist here doesn’t have the same business model, but every artist including the ones you mentioned have a business that involves distribution of content when they have a product to sell. Most of them sell more regularly than those you individually respect and others have the backing of billion dollar corporations that sell you on their mystique and mystery. But don’t get it twisted, they too are content creators.

[@OfficialBigDawgKel]

@@CurtissKingTV I think you severely missed the point I was making bro. I'm saying don't let the content overshadow the music. A lot of times a fan can cure their hunger for something new from there favorite artist by going to there readily accessible Instagram or Facebook post. When they should be curing that hunger on the new music you release.

[@asamwapersonal]

Secondly when ever people complain about about a rapper using other means to break out , I always think of Tyler the Creator and Donald Glover these guys used other means in a different era to build their brands and eventually do well in music to

[@jdamfanpage]

But gang they blew up before the rise of the internet that’s why they could chill , don’t compare this generation to the frank ocean , asap rocky , chilish gambino , Denzel curry , logic , g eazy , these artist blew up on the beginning internet

[@papertiger9845]

⁠@@jdamfanpageevery artist you mentioned is only relevant bc the internet. Yams blew rocky up off tumblr, tyler blew up bc of youtube, childish gambino blew up off mixtape boards and he was an actor in a hit tv show. They were all buzzing off the internet before they were signed.

[@jdamfanpage]

@@papertiger9845 I red that comment wrong , thank you for clarifying

[@osckrpowers]

Q is right for himself, because he is Q. He is in my top10 rap artist, BUT. People tend to forget that there is a whole world of different people that can offer good stuff in different ways. You can sell vegetables and be a top tier painter, you can make music and be top tie orator, you can be the friendly neighbor and be very important link in a social movement, u get my point. It's weird when an artist is placing people in labels that's aligned to their point of view. I know your persona is a big part of the reason why you are here and why you are motivated to do your thing, but at the same time as an artist you know very well what is to be judged based on another person's life experiences and feelings. I'm an introvert for the most part and I get Q's lifestyle of not always being in the spotlight and I really respect it. But at the same time I know when your nature is open to the world I can't tell you that you should be quiet. Do your thing in a smart and respectful way and then it's all good. Also it is VERY important to understand what can keep your drive to be creative, you have to find different ways to fuel your flame, because you can really kill your momentum and creativity. Keep doing what you feel is right, without compromising your integrity, good people and good ideas, and also DON'T judge people when you don't know the whole picture. Push forward! :)

[@bendrix]

Brutha myane!!! You make me insanely proud. I stumbled on this video at 1am.. started to listen and was digN the first 7 min but needed sleep. I woke up to this and completed the listen ... HEARD THAT DOPE TRACK in the middle and just bought the Home Movies album. I was digN on the message and perspective of this video and discovered that you were/are a techie and that you worked with TDE (shout out to AbSoul)... You won a brand new listener of your KZbin channel and your now your music. I'm proud and appreciative... Thanks for a fantastic human communication package young brutha. Keep it moveN... JOBS not FINISHED!!! UPDATE 15 MIN LATER... Just finished listening to "Home Movies" and your voice reminds me like Joel Ortiz, lyrically solid like Phonte, an aura glow like Tribe with a Black Star fusion. I'm won over for life now thanks for being here on planet earth making it happen. Now I gotta go listen to what you said about the Kendrick vs Drake stuff and all the rest.

[@championjobber1891]

I first learn about you through KZbin when I started my artist career looking up how to make money with my beats. I'm a big fan of your content. Watching your videos when I relax from work/ and making beats is refreshing.

[@LotusDollaSign]

I immediately knew where you was going wit "The Forrest Gump of Hip Hop" but it's still a very wild thing to hear 😭😭😭

[@Treka-Know.Do.Be.Better]

I am so appreciative for you coming on my Podcast. You weren't on no "I'm Bigger than this" energy like others I've asked. Thank you Sir!

[@floydwilliams497]

"Find the model that works for you", goddammit Curtiss you are far more important than you think you are. 💯

[@DarkOperative]

The lady doing that interview can’t go three seconds without hearing her own voice/grunt/whatever. 😂

[@noahrkisttheegyptian6642]

She happy about the interview 😆

[@programme9363]

I truly wish every podcaster/interviewer knew how annoying this can be.

[@dabreadwinna80]

Yeah she needs to be quiet

[@MrTrigz]

Nice inspirational bars!!

[@MamaJayde]

I’m definitely only here from the beef, but I’ve been so pleasantly surprised by your insight and love for the music game; you can feel it from the jump. I didn’t know how deep your ties in the business went, so I’m eager for more Curtis lore 😂

[@hanginwithhymein2162]

I've been here for the past couple of years and am subscribed to you from both of my 2 different KZbin channels. Thank You for all the info and inspiration!

[@d-homez9385]

I respect Q's perspective. Mystery and illusion is a big part of artistic vision of an artist. With that being said times have changed and whether you like it or not social media requires some form of constant presence in order to stay relevant and build upon ones catalog. It's a tricky divide though because not everyone that loves you for your podcast will automatically want to hear your music. Artists who don't have much money can leverage social media for engagement but it comes with knowing that not everyone will be on board for your music. Some people are just good for pushing your name up the algorithm while others are good for buying and streaming your music. The difficulty of monetizing music means an artist needs to be an army swiss knife. A jack of many trades just to keep pace with whatever paycheck you can get. Music is not selling to good if we are being honest so it helps if you can make money through social media interaction as well.

[@michaeldeane9014]

Well said. PEASE

[@Dizzy808]

to be fair schoolboy is from a completely different era and he has been signed for over a decade so he never had to take that route it didn't exist but he made so great points

[@KawaiiSteez]

Also shouts out to Lil B forreal. Dude a goat forreal honestly. Great video Curtis

[@chinortega3]

So is anyone gonna bring up that yuno miles is the modern lil b? Lol

[@KawaiiSteez]

@@chinortega3 I was thinking that the other day. I def say they in the same lane but Ive listened to almost all of Lil B's discog and their was a lot of music that Lil B took serious and w as really good outside of his meme stuff. i dont know Yuno enough to say the same but im curious if thats the case cus i would love to hear

[@tbj4855]

⁠​⁠​⁠@@chinortega3hell nooooooooooo. Yuno miles don’t rap over innovative beats liked lil b used to. Miles does have some similarities tho

[@musngene]

I was following your channel before I knew you worked with TDE, after I listened to Ab-Soul Control System I went to Google and searched the producers in the album and then BOOM 💥 MAMBA MENTALITY!

[@airysm]

What song he did on Control System? One of my albums of the 2010s

[@caspaclark]

Steady learning shit everyday 🙏 Your awesome

[@MenesKedar]

much props.. yeah i never knew you had tde placements that's dope.

[@WorldWideWitted]

⬅️Aye Curtiss Speaking of Marvel Universe 😅😂

[@LitCrease]

This is inspiring asab fr

[@killamanhojoe]

that keyboard as a youth is crazey it looked advanced.

[@taylorstep8135]

if ScHoolboy Q was coming up as a rapper right now he would be a content creator. he's lucky to be on a label that doesn't force him to make tic Tok.

[@SpeedBoostGamer]

Probably not.

[@taylorstep8135]

@@SpeedBoostGamer a lot of rappers came up on tic Tok since 2018. we are in different times.

[@soaperman]

So real man

[@CliftonC-vu7nw]

Wassup Curtiss King. It's Jerry from Curtiss Just got on your channel. Dope

[@CurtissKingTV]

I knoooow that ain’t the #WhatABob homey Jerry 😭. If so we gotta catch up soon man!

[@CliftonC-vu7nw]

@CurtissKingTV Haha. Yessir. Props to your channel. Been looking through the content. You got shouted out in a Reddit hip hop board and I was like I know the King!!!!

[@CurtissKingTV]

@@CliftonC-vu7nw man, that’s so dope. Not sure if you’re on any other socials but shoot me your contact when you get a chance: [e-mail]

[@moisturizedkev]

Love Schoolboy- but aye, having that connection to artists with a foot in the door is a huge advantage!!! When you don't have that connection, aye, you gotta do what you gotta do lol

[@1ChrisBlake]

Yea schoolboy wasn’t speaking to us he was just speaking for himself and artists that came up in a different era. Does not correlate today.

[@KawaiiSteez]

Exactly this. You know the vibes kev

[@moisturizedkev]

@KawaiiSteez yea, one of the most valuable things an artist can have is self awareness.... like, depending on your style of music, you MAY be able to just work thr clubs and do live shows/radio, and avoid social media.... on the flip, us experimental or non-zeitgeist matching a artists have to find our lane!!! I'm in the middle of trying to find the sweet spot between being a "content creator" and keeping my "dude in his den recording music" vibe which is part of my branding lol

[@KawaiiSteez]

@@moisturizedkev I would argue that the most accessible artist would also have to do content and thats just to stick out. Just the easiest way of being heard. Im taking the perspective of sometimes my content is just a free add for my music, but other things can be considered world building if you get me

[@moisturizedkev]

@KawaiiSteez yea, im JUST getting my world building up to speed lolol

[@T1C3]

I never thought about that before... As much as I enjoy Curtiss craft for beat making & freedom of thought. It never occurred to me that he was an olive branch in TDE😅 it was most definitely the content that led me here and not the machines label's have.

[@stevet.williams8476]

Jo king! What u said at the end, u right! Millions Video clips about the ,rap beef...u take on it was out of a Real, Real, 1000%hip/hop/rap....culture understanding! All I wanted to say, keep it Real, keep it up, keep it US ! OG

[@MLandPRO77]

Definitely foxxx with SchoolBoy, no doubt. Respect that man's opinion too. IMO, if you keep it buck, stay in your lane and grind....do you.

[@Sender1257]

I’m gonna have to check out your music, that song was dope!

[@MikeMulahMusic]

Unfortunately it’s easier to blow up when you already a well known tik toker/ instagram guy

[@Angel4298G]

Yes but its just a gimmick, just like the street hoopers that post videos but cant play in the nba , music is an art , we as humans want to see/ experience the best art we can create, even it’s just fun laid back background music, we still crave the best , the problem with these influencers that do music afterwards is they suck , if they started off making music no one would listen, but since they have a name it give the music credit to be played more , but that just means we have lots of music floating around with the main goal being maximizing profits vs art

[@realityhurtsrcspaced6017]

It is a gimmick for most cuz folks strive for the money instead of honing the craft tbh

[@iamdamore]

When you have money, you have a luck and you are doing just Music. Content for me is KING

[@chellejohnson8880]

It's about balance❤

[@pilaralmazan01]

Dope vegan shirt bro

[@biscaynesupercars]

The last half of this was hella inspirational. I’m about to go upload another youtube video right nahh

[@RADIKALDREAD]

Think of youtube or content creation as diversifying, similar to a rapper trying movies etc.

[@FutureKidz777]

The real tea is finding out content creators are making rapper money.. if not more. Sad days!

[@NAHITSFREECOFFEE]

Content seems to help with the facilitation of connecting with listeners and supporters

[@18ajlucas]

Social media has to come to a end

[@Sketchnificent]

I see what you saying social media can be a bit much sometimes. I feel like with artists they going to have to find that happy balance while having an online presence while still staying true themselves and their art.

[@nomnomnom7564]

PREACH!!!

[@popetaytv]

You realize KZbin is a part of social media right?

[@heemnificent]

@@popetaytv I think his point is people can’t separate social media from reality, people have literally isolated themselves from life and lose themselves on the Internet. People barely interact with people outside everyone so stuck on their phones. Can’t even have a family dinner and talk to the family with your phones in their hand.

[@antediluvian99]

That’s fantasy talk. That s#!+ here to stay. Better learn to adapt or be the hermit you always wanted to be.

[@EDawg_32]

5:55 well said Curtis

[@DShawnPaytonOffiicial]

As an artist who makes content, I see this as a chance to make your lyrics mean something on a different level. If people see me daily talking about things that interest me, the next time I spit a rhyme and mention one of those things, they can feel connected. Any who watches my channel knows I love Street Fighter, so If I spit a rhyme about Zangief, they know it's not because I remember him from back in the days of SFII, but because I currently main him in SF6.

[@ReezyDoesIt]

W for being an artist that's a SF head. Big relate

[@DShawnPaytonOffiicial]

@@ReezyDoesIt yessir! Since '92! Damn. Just typing that, I realized I have been a Street Fighter head longer than I have been making music. I think SF is a part of hip hop too, it's iconic!

[@ReezyDoesIt]

@@DShawnPaytonOffiicial That's facts. I've heard so many Ken and Ryu bars by artists over the years. Plus Third Strike's whole aesthetic was Hip-Hop. They go hand in hand at this point

[@DShawnPaytonOffiicial]

@@ReezyDoesIt exactly. They are trying to bring back the hip hop in SF6, little by little. Hopefully they add Yipes to the in-game commentary! He is Hip Hop!

[@ReezyDoesIt]

@@DShawnPaytonOffiicial Been needing that Yipes commentary pack for sure! He dropped a song last year too and Capcom just expanded the SF6 soundtrack with the Akuma update. Would love to hear him on the music side of things. A legend like him in the community deserves that look

[@pyroglyphicsTV]

What's sad is the art suffers in the end. Everyone thinking they're the 1% and lack of community is self sabotage to the whole.

[@1500fred]

Bro I really knew u was on when I saw that shirt I'm from the hubcity

[@T1C3]

So according to their theory, Curtiss secretly loves Spotify 😂

[@AGN_Customs_LLC]

I think content creator are famous and they created a Lane for themselves. Now, Rappers are trying to dive into content creating because their fame in the industry is short lived. Specially because, the industry no longer has a stronghold on music creators. You could sell millions without the label backing due to the content creator building their brands first.

[@AGN_Customs_LLC]

For example, Nems and many others who figured out that if you create a brand strong enough to create a buzz, you have a strong following that would gladly buy your music if you are actually good.

[@unworthyServant08]

Elsie makes it hard to follow the conversation, trying to finish people’s thoughts…

[@LeoThaLast]

I prolly wouldn't have found about your music if it wasn't for your content.

[@3amafia]

COMPTON VEGAN SWEATER 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🤑🤑🤑🤑🤑🤑 SHOUT OUT LAMEL 🙏🏾🙏🏾🙏🏾🙏🏾

[@mdav4525]

Look, at some point, we all gotta think about working for ourselves. Or put another way, we need to get our butts in gear and figure out how to make money by being self-employed. It's real easy to get comfortable when someone else is laying out the path for you and handing you a paycheck. But that cozy setup can come crashing down when companies such as DSPs start squeezing people's incomes or that corporation starts letting folks go. The hard truth is, relying solely on a regular job leaves us vulnerable, whether we want to acknowledge that harsh reality or not. That's why we all need to cultivate and nurture the skills and a mindset for being our own boss. It's a wolf versus dog mentality. Wolves hunt. Dogs wait for the bowl. I've been between the two over my career and if the wolf is in you, it is in you when the right moments come along. Let me be clear - All wolves aren't eating well, but they are eating. The wolf route doesn't mean you get to do less work or to decide to work when you want to (unless its some sort of lifestyle business - I've seen people owning those. Think insurance brokers, etc) because you will miss out on the hunt and thus paper. But people can make this trade-off for themselves. This also doesn't mean you don't have anyone to answer: If a certain set of customers irritate you, but they are integral to your paper, well you'll have more patience, until you can get to a point where you can fire them because you have enough paper coming from another cohort of customers. I say this to express that people shouldn't become enamored with the idea of becoming self-employed solely to be their own boss. Everyone is a customer of someone else. If you are a W2, you are selling your services to a company. As a 1099, it's even more clear.

[@asamwapersonal]

I think with Curtis one thing I personally think could work for him is if he pushed a body of work with a lead single , I think a little more order with a few select songs in a body of work would be easier to digest , I just checked his Instagram and there’s a lot of amazing and creative reels showing his skill but there’s too many songs being promoted all at the same time , if all those reels where pushing the lead single from an EP we could get 2 to 3 songs really stick to a larger audience and core fan base

[@CurtissKingTV]

This is an extremely outdated approach that doesn’t apply to indie artists with a catalog. Here’s what my strategy is and why it’s working for me as a Direct To Consumer artist: The posts on my Instagram are not singles, they are selected songs from my extensive catalog. Every song points listeners directly to my catalog where they will ultimately spend more time and money when they choose to invest in it. Daily, each post generates income that allows me to run ads on posts that perform the best organically. Rinse and repeat 🔁

[@anthonybrown6143]

Yo Curtis KIng, bruh you need to listen to Daylyt diss track to Drake and Joe Budden called "Cat Out the bagg". He tells alot a truth about Drakes ghost writers. Classic diss!

[@yiqwaba3833]

This has been troubling me as well bro.

[@Culpepper206]

Not gon lie. Back in the 90s you got 16 tracks & a few pictures in the jewel case. That was IT. It gave the fans room to create illusion & fandom from the MUSIC. Nowadays you see the artist FAR too much & it tarnishes their legacy ( game, wakka, 50, ti, jim jones ). If I saw ice cube or brotha lynch hung on my TV everyday eating cereal & talking about current events ?? I don't think I would've looked at them the same.

[@sleepysleepy9913]

Ima meet ab soul and ask him about the gun shot beat

[@hemeheru6219]

I disagree wit Schoolboy...Its because he actually went the Label route. which means he doesn't get everything that is generated by his music..The Label needs to get paid..I love Nipsey because he had a channel...Actually I didnt start liking Nip until I saw what he was doing in his community and all that was through his channel..If he didnt put out "Content" on KZbin all of us on the east coast wouldn't have known about The Marathon store or his Crypto currency company Follow Coin ...I wouldn't Love Wiz Khalifa and if it wasn't for his "Content"..I wouldn't know that how much Curren$y was into cars the way he is unless he put out "Content"..To be honest Schoolboy actually needs a KZbin channel because he not Kendrick and can take time off like he did and bounce back to the same level..

[@BLUCHIP07]

We’ll said!

[@lillowebeatscollectionllc3415]

🦋🧘🏿‍♂️🦋

[@woahdaniel]

Quick thought Curtiss.. what if that younger you decided to go all in on being an Artist? Wonder what things would’ve looked like

[@CurtissKingTV]

🤣 wtf? Please do your research Daniel.

[@woahdaniel]

@@CurtissKingTV woah man meant no disrespect, at 14:05 you said you pivoted into your KZbin channel, I was just posing the idea of what if you went the other route back then. No hostility was intended

[@CurtissKingTV]

@@woahdanielif I never pivoted my friend I would be an extremely seasoned yet broke artist without any idea about how business works. We ultimately as artist get to determine what that “all in” means. For some it means “make 1,000,000 songs” for others it may mean “by any means necessary build a foundation you can eat off of forever” I chose the latter, and now I have more money and insight to support my music goals.

[@woahdaniel]

@@CurtissKingTV without a doubt you’re on the right path man, that’s why we’re all here

[@Mxneyside_milly]

Because you build a audience that is more likely to translate to listens of your music. I wonder if he was independent would he have this same opinion.

[@HumanityOutsourced]

Reel bonuses ended a while ago not

[@crown_resident]

$500 just to go outside 😭

[@eduardoduarte5243]

Bro has no right to complain we only know of him cuz of his peers. If anything if he did embrace social media he would be bigger he shooting himself in the foot. Anyone who’s not consistently posting is

[@OfficialBigDawgKel]

I hate that la Russell music is getting overshadowed by his presence on Instagram. He is to accessible thats why his great music is being overshadowed.

[@ScopeMR1]

I think school boy q needs to get up to speed with the new times

[@Sketchnificent]

No he doesn’t he’s valid in how he feels about this.

[@ScopeMR1]

@@Sketchnificent good for him but times change that celebrity mystique is gone for most celebrities.. people want the real you and all your thoughts on daily issues

[@paavoilves5416]

@@ScopeMR1 tbf that "real" is still a character the artists play, even if they show more

[@ibrahimovicjunior5443]

there is a way to do it.

[@Rab2]

q is not independent. wasn't he signed to interscope?

[@quanpharaohz]

WHEN I HAD A HAIRLINE 😂🥷🏾🖖🏾💙

[@lorddpablo9651]

Rappers that make podcasts are low key retired. U a civilian now lol

[@bboymac84]

Sold not told…

[@JaysSilence]

I respect Q, but he seems a bit outta touch in 2024, but that's me

[@defboycotton]

I’m still alive 🔥🔥🔥🔥🔥

[@ogslick299]

He sound like a Hater , Real Talk

[@TREASUREHOUSEENTERPRISE]

STAY DOWN

[@nomad_wm]

I don’t know fam I feel like his whole take is just completely out of touch

[@sorrykhary]

Love Schoolboy Q, but this "I'm more of an artist because I don't make content" vibe that some artists give off is corny to me. Your music isn't any more deeper, artistic, or interesting just because you don't like making content.