Scottsdale Seville: Little Luxury Dead Mall | Retail Archaeology

[@andysorensen1737]

I’m legitimately impressed with how relatively clean this dead mall is compared to (cough) Moonbeam. Excuse me, let me grab some Halls.

[@jcp012000]

Friday and a video from Retail Archeology. Life is good!!!

[@danielnieto2566]

Retail archaeology and Dan Bell both posting today? My day just got better

[@paiganbrady6200]

This is interesting. I live in Australia and seeing dead malls ( we call them shopping centres, mall is a word rarely used in Australia) We have supermarkets in shopping centres and that is what keeps most of our "malls" going. A fresh food area inside or outdoor like this one, people keep coming to buy what they need. I work in a bakery that bakes bread from scratch every. Single.day. What is left, we give to farmers to feed their livestock. So nothing goes to waste. I will never understand America's malls honestly but is fascinating to see that a lot of you do not have an actual big supermarket chain inside your malls like we do. It keeps them going. And it is a sad reality

[@AllahElShaitan]

Larger malls in the US have, in the past, tried supermarkets but they failed. Rent is too high and food has a low profit margin, so not financially feasible. Stores also need dedicated loading areas for stock and malls usually only have one for all their shops. Add on to the fact that back in the day, people went out to shop these malls for "exciting" personal or household goods. Supermarkets didn't scratch that itch. No one would go to the mall for your common household chore of buying bread and milk, especially in the Malls heydays when you would have to hunt and fight for parking. Supermarkets do quite well in strip malls, there many of them, and they do provide as an anchor there for other nearby businesses. A supermarket wouldn't work well in the location in this video as it's geared for luxury business.

[@X-OR_]

Would make a nice business Park (Real state Offices, Tax Services , contract services ) I would like to work in a little place like this

[@SolaireHighwind]

Yeah, it seems like that's a good route for struggling malls. And it'd be a shame for such a nice mall to get torn down, it looks like somewhere I'd actually enjoy going.

[@amanacatandhisdog8836]

Joy of Lego good place for a dentist dr etc as well.

[@paiganbrady6200]

Here in Australia we are starting to look at that idea when it comes to struggling little shopping centres. But we have big supermarket chains, if not just one of them, 2or3of them on each end and one in the middle of it all.... Coles, Woolworth's and aldi. That is what keeps.our shopping centres going actually. Target are going out of business here, Kmart is thriving. Interesting.

[@SnowmanTF2]

While that may work for a massive mall in ok condition that sold for a few million and seems to have for one in my area, the sale price of this place probably makes it so that only active retail/restaurants could ever make the current owner the kind of rent per square footage to be worth their investment.

[@chuffnuggetz4710]

Nice vids man. Thanks for keeping it going

[@dreamscape405]

Hi! I went to El Pedregal last weekend because of your video about it and now I may have to visit this one too. While it makes me sad that physical retail stores are dying off, there's also a possibility of something new to be reborn. I'm one of those weirdos who likes to visit an actual store and do very little online shopping now, for various reasons; mostly because when I want or need a product, I want it today, not days or weeks from now, and I can't be the only one who's thinking this. Also, there's that nostalgia attached from happier times; it was an event...meeting friends for lunch and looking at all the beautiful things to buy. Bring real shopping life back!

[@mstiefan6996]

It's funny...there was a point not too long ago where I heard how it was unprofitable to build indoor malls anymore and that people wanted outdoor strip malls like this one you're at, and yet...they seem to be dying just as fast as the good ol' indoor malls.

[@SearsCool]

Yeah lol

[@DavidLLambertmobile]

As noted, the "high end" retail spots can draw in wealthy customers or those seeking privacy, relaxed atmosphere type locations. St John's County in FL has a few places like this. So does Orlando.

[@SRQmoviemaker]

I don't get that "trend" but living in FL [or any hot state] and shopping outside sucks!

[@SearsCool]

@@SRQmoviemaker Here in Texas, I have this shopping center that used to have an A/C back when it was built in the 50s, but the mall was built and took the shopping center open. They tried to revive the shopping center in 2005, but plans fell. Today it's worse

[@robertm3951]

The only advantage to outdoor malls is that they do not need anchor stores.

[@Shannon_Vlogs]

I am grateful to you because In the future, I’ll be able to show my children your channel and be like: This is what we did before drones

[@SearsCool]

Yeah, that's a pretty good idea

[@Shannon_Vlogs]

DogManKidYT Thanks!

[@SearsCool]

@@Shannon_Vlogs no problem!

[@chronos4573]

Back in 2009 at this location there was a really good Mexican restaurant in the area near the umbrellas. Many of the staff relocated from California to work there. This whole place had lots of foot traffic and full of life. I went back there again 2 years later with a group of family and friends for dinner that flew into town. We walked all over the place and I couldn't find it. I asked one of the other restaurants what happened and they said the placed had closed. Other patrons nearby didn't even remember it was there. Despite its excellent location, this mall has been on a gradual decline for a long time now.

[@JadeEyes1]

What a shame. It looks like it was a nice place.

[@McOuroborosBurger]

The place doesn’t look pretentious, but the shops themselves are on another level. It’s like Scottsdale Fashion Square Mall compacted into a shop unit.

[@Yetiforce]

This place is right across the street from The Scottsdale Plaza Resort, which gets absolutely slammed with wealthy Snowbirds during the cooler months. I think it is tough competing with the Kierland Commons (6 miles north) and Fashion Square (3 miles south). Railroad park is wonderful and all, but there are not any kid friendly stores are anything in Seville. It’s a tough balance for that location, probably why food and small business fronts are the only places left.

[@SnowmanTF2]

It seems bizarre how many malls have been developed in the Phoenix area, granted it is not that uncommon to have more than could survive, but most places it seems like at least less than twice what seems plausible to thrive, where in Phoenix seems more like three times or more what is plausible.

[@DokisKalin1]

Very nice layout in this plaza and very strategic use of awnings and plants to make it walk-able.

[@Orange_Laowai]

I think it boils down to brand recognition for surviving luxury shopping malls. This mall seems to not have any brand names, now this mall just could have easily survived if it had a mixture of independent luxury stores and brand luxury stores.

[@SearsCool]

My mall is becoming a mall with less brand stores

[@DavidLLambertmobile]

That's partly true. As noted in the video. A high end condo or upscale neighborhood 🏘 can sustain a mall or shopping center with $$$ expensive shops or dining choices. Orlando Florida has winter park, Doctor Philips, Windermere, Lake Mary. 💲.

[@PinkAgaricus]

@@DavidLLambertmobile That didn't seem to be the case with this particular plaza/open air mall. It's hit or miss.

[@watershed44]

Top floor with stairs was a restaurant at one time long ago probably back in the mid-late 90s.

[@Yzabell0M]

It could be cool to convert it to housing units. Like a mini village, with the dry-cleaning place, a few cafés / restaurants and the rest as apartments. And also convert a big part of the parking lot into a green area.

[@robertjohnson275]

Congratulations on reaching 70,000 subscribers 😎 👍

[@davider3568]

What a great way to start the day with another R A entry. Thanks Eric.

[@jdbronco]

Love taking my kids to the railway park across the street!

[@RetailArchaeology]

I love that park. We used to go there when I was a kid and my daughter loves it now.

[@nyotauhura7412]

a place that fancy probably has grotesquely high rent. google maps says this mall is the home of Orangetheory Fitness, 21 cakes, terroir wine pub, starbucks, massage envy, cyclebar, rumors salon, beal bank, betteridge jewelers, home-ology, Jamba juice, Azadi fine rugs, sole sports running zone, walker creek detox, sterling property management.. i'm also kind of surprised they don't have misters to cool things off...but maybe they had to shut them off since they only have the 3 tenants left.

[@rxonmymind8362]

Not just high rent but they also want a piece of your profits at some leases. So it looks like management screwed themselves by applying pressure for overly high rent. When Starbucks a bank and goes you know it's too high. Companies left in droves. Screw the new owners they wanted greed and got nothing but an empty mall.

[@user-op8pf3uf8s]

Love how the canopys was built around the tree and it wasn't cut down.

[@Jumboo364]

I like the fountain cam!

[@Murasakiii]

This looks like a lovely place and I'm in awe at the Arizona background that could be seen from the steakhouse place. I definitely need to pay a visit!

[@marjoriemorris5849]

This is a beautiful mall. I can’t imagine why it wouldn’t be full of businesses and customers! I think the big store that was gutted might have been something like a Saks Off 5th. And I would love to dine at a restaurant that has a fireplace, even if it’s summertime in Arizona. (I’m in North Dakota where it’s like 18°. Warm sounds so good right now!!! 😎)

[@pmn2821]

So sad. I've shopped there in the past, they had very nice unique shops. Going in across the street is Ritz Carlton residences

[@martinbaxter2616]

I admire your courage in putting your camera/hands into fountains. (I have trouble LOOKING at most of those.)

[@jacobstratton1140]

Have a good weekend everyone!

[@airaero5473]

When I look at this place on Google Maps/Earth, the parking lot looks pretty full. How interesting....

[@PinkAgaricus]

Must be a very old map...like one from when the mall was almost fully/fully occupied with stores and food places.

[@mikecowen6507]

My old neighborhood! It makes you wonder if that price tag includes the partly built (abandoned) condos this mall entirely wraps around? It might make more sense if they plan to resurrect that development. There is plenty of other thriving retail within 1.5 miles of this locale.

[@dougmartin7129]

They paid a lot of money for this mall. Money laundering anyone?

[@bentstrider]

3:37 "Star Wars/Seaquest Mashup". Captain Nathan Bridgewalker avenges the Sarlacc Sharks death by defying his dad, the malevolent, Imperial Earth Ocean Fleet president, Darth Darwin!!

[@petermgruhn]

It had the "stores you can't see from the street problem." I used to go there like every day... but couldn't tell you what 2/3 of the stores were.

[@seewaage]

The Ritz-Carlton Residences are going up across the street. Maybe the buyer of that mall realized that they were going to have the best new development in Scottsdale coming soon. Not sure if they would have known about the development in 2016 but maybe they took a gamble.

[@chrislongbeard]

Ruth Chris is overrated. It's been a few years but enough I would not return. But not my choice of where to eat it was an exes birthday.

[@winterburden]

Exes have the worst taste. My litmus test for dating is they have to like Taqueria El Rey, and Capers Steak By The Ounce.

[@petermgruhn]

Weird. It looks pretty well filled on Streetview, dated 2/2020. 10:18 empty eating establishment... "Pubblico Italian Eatery - Now Open."

[@thevacdude]

Thanks for the tour 🌵🤠

[@SatansYardsale]

My family and I used to eat at that steak house and below it was a kids clothing store called The Children's Place. At least that's what was there originally. Cool vid.

[@irtbmtind89]

It's not surprising this place is owned by an REIT. A lot are essentially slumlords.

[@hopefultraveler3543]

Starting at 3:15 there was a ring in the fountain. Maybe someone had an appointment at the bridal shop and changed their mind about the wedding.

[@jasonmacaro4052]

I do deliveries there once in a while to Ruth Chris and a bird seed store (sure they sell other stuff, I only deliver the seed). It seems pretty busy whenever I go there, maybe it's busier during the week

[@formula1enthusiast799]

I remember reading about a mall in Missouri who’s last Store was LensCrafters very strange

[@LindaFromSeaAtTull]

Yes, Crestwood Court Mall

[@formula1enthusiast799]

Linda from SEA AT TULL it closed in 2013 didn’t it?

[@jonathanMallard]

perhaps over saturation in scottsdale of these premium retail spaces?

[@DavidLLambertmobile]

I agree. That retail space was extremely clean, no street bums, trash, leaks. ✔. $34mil is extremely high... 😮. Orlando FL has a few strip malls & enclaves like this AZ location. Stores & cafes tucked into high end 2 level places but either closed or few patrons.

[@pierluc_cr]

Code to go to restrooms like in France! Are-they equipped with sprinklers who start "cleaning" the room every 15 minutes whatever it has someone inside or not?

[@kb1kos]

I agree about Ruth's Chris Steak House. Of you can get somebody else to buy you a meal there, GO FOR IT. Well worth waiting for a chance to get a free meal. Their steak is wonderful. If I had money, I'd eat there often.

[@Vanessa-sp8ri]

Hey if your ever in NYC, come to Cross county shopping center.. it's a outdoor mall🙋‍♀️.. pretty busy tho.. my store Sears is set to close in August because of the lease, we were not supposed to close..🤨😣

[@SearsCool]

No not sears 😭 Well since my Sears also closed, I'll tell you what happened 1. The lines become longer 2. Shelves will be empty 3. Things will be taken off 4. Store closing signs everywhere 5. Less people come after most things are gone May be different when your Sears close

[@everforward8651]

Vanessa, they also recently closed the Sears in the Jefferson Valley Mall in northern Westchester.

[@rmknicks]

This was by no means luxury unless you consider Sephora and Ruth's Criss luxury.

[@anthony337chism6]

Crazy potential!

[@TechnoboxOG]

Please visit the boulevard Mall in Erie county, New York

[@LindaFromSeaAtTull]

Also the one in Vegas.

[@VegasLounge]

0:32, a Health/Beauty/Fitness space called..."Hypoxi"? As in, "lack of sufficient oxygen supply"?

[@jeffhalebopp]

Very nice and smooth 60fps footage. It was noticeable right away. Everything is is focus. I thought you were using a gimbal but I think it was the latest go pro :) For walking around and lots of movement, 60fps is the only way to go. 4k 60p would even be better even if you down-sampled it to 1440p for KZbin :) Thanks for the video.

[@antonfarquar8799]

Go look at the Valley Ho hotel in old downtown Scottsdale Cafe ZuZu great food.

[@nickyoung630]

This place looks just like a place near me called Trinity Tuscan Center which for some odd reason has been under construction off and on since 2007. Idk if it’ll ever open but I have a feeling when it does it’ll be this dead.

[@SearsCool]

My mall isn't really luxurious or anything. Anyways I went to my cousin's mall and its 1 floor but with many stores, most stores are just outlet stores but its a great mall. Only one store was closed

[@infiltrator7777]

This is actually a heavy traffic area and across the street from the train park. Ruth’s Chris is also there. Looks like poor management for who to attract visitors.

[@joshlewis4574]

Very nice, and sad

[@origamiandcats6873]

I went to the nove website and I couldn't look around unless I subscribed to their newsletter.

[@Jumboo364]

Just as a matter of feedback because i love your work. The music got a bit distracting at 9:15. Couldn’t really understand your voice for a bit.

[@macbuff81]

Looks pretty and not boring and depressing as most other malls

[@dbathandbodylounge]

Another. Great video. Thank you for following up. What do you think of 6th Avenue in Old Town. I found a home for my business in Old Town Scottsdale, so thank you.

[@johnqlunchbucket]

These are my favorite type of malls to take my girlfriend shopping! 🤭

[@Aventerra01]

I think I've only been there once for Ruth Chris. But yeah why go there if Kierland is up North and Fashion Square is a little south? Though I wish AZ had more hidden gems to check out.

[@ScottyPhoton]

Wow, that place is super odd. Looked at their site. They paint a better picture of the place, but don't give prices in their leasing brochure. The company is based in Texas so maybe they don't care too much. Who knows.

[@frankdenardo8684]

do you have El Con mall in Tucson Arizona?

[@WhittyPics]

Nice video Erik

[@f23948]

very nice luxurious mall but sadly there were no customer at all and it's almost empty but hey thank you for another great video

[@darktetsuya]

does the leasing office not own their own building? that's the only explanation it's just weird! lol always cool to see the fountain-cam... those stones were kinda neat actually.

[@subzeroarctics1299]

Malls need to start offering rent as a percentage of revenue. When there are empty units, there's no reason not to.

[@elivr6046]

they have for eons, they're all NNN, Triple net.

[@rxonmymind8362]

Just reasonable rent. Do demand part of the companies profit. Oh and if you're a really shrewed businessman ONLY charge rent once you make a profit. This coming from the owners of Squaw valley Mall in Lake Tahoe. He invited people into his mall, didn't charge rent for couple years to help establish the small stores then started to turn a profit. That's what you call smart business.

[@schultzdigital1]

You didn't mention Azadi rugs!

[@kmaldo16]

Imagine taking these malls and making them into a small community with a its own market and medical center learning centers and small pd force

[@KaneshaAndrews]

Oddly enough, I was thinking the same thing.

[@XxGyromancerXx]

My favorite outdoor malls in the area are Tempe and Desert Ridge Marketplace. Those places are pretty awesome. There are some pretty good local bands playing at Desert Ridge from time to time. Almost everything about Snobbsdale is gaudy and pretentious. It's my hometown but I very much prefer Tempe, Chandler, some parts of Mesa, and Ahwatukee. I've found better and more well rounded people around there.

[@petermgruhn]

"I hope you've enjoyed." Nope. You didn't show my old Starbucks. Hmph.

[@christopherknowsbest9666]

I'd buy this mall and advertise it a ton more

[@qutaybahimran7029]

Yo the fountain shot was tight.

[@RetailArchaeology]

Thanks!

[@1212Artemis]

This mall looks so cute! What a shame.

[@ricashbringer9866]

My daughter likes the railroad park. It is a nice park and railroad museum. That mall never attracted us. It did not seem it caterd to the middle class. Thus the problem. So I would go up to Shea for food.

[@pumbaapig]

I think you pointing out the pretentious look could be part of the reason why the mall didn't succeed. That along with the prices of some of these places probably drove the average customer which is important to a successful business.

[@nodnarb101]

Should have checked out the mall map. Bet a lot of places are still labeled on it.

[@petermgruhn]

That was totally my Starbucks. I bet Sunset Dave[?] is still coming by. Is all of Phoenix dying?

[@claudef7603]

I love you!

[@kendalson7817]

It looks like Rumors hair salon was closed. They were a big deal once. Even 20 years ago that mall was half empty. Fashion Square and Kierland have cannibalized shopping in that area.

[@DLDX]

Stay on target!

[@Steve.Cutler]

The water in that fountain was disgusting.

[@kurisu7885]

Man, whoever owns that place is taking care of it.

[@rxonmymind8362]

Turn the upper area into a living apartment and downstairs put in a grocery stores.

[@petermgruhn]

Recently sold.. Ah, there you go. None of that is actually for lease. They're just waiting to close down and build a giant dense multifam. Don't think of the price as "per square foot of retail." THink of it as acres of housing.

[@ItsTheCostanza]

Fancy Dead Mall Series

[@alexandermckay8594]

Deja vu!

[@ShannonBrownauthor]

I want to know what the cafe with a Bible verse on the walls was. Is there a chain beyond Chick Fil-A that flaunts it's religious affiliations like that? This mall looks too way upscale to have a Bible bookstore/cafe inside.

[@garbage854]

Cool 😀

[@FrenchieSIX]

They need like a rebranding...something to bring appeal to it again

[@rxonmymind8362]

LOWER rent leases and hands off the profits.

[@crominion6045]

Just by incidentally having some music in the background for a few moments you can get a strike? Has the copyright issue become that absurd? 😲

[@syxepop]

Cro Minion, some YT creators have had copyright strikes (or demonetization) for as few as 4 seconds, that depends on how wild is the copyright holder.

[@markadams9267]

What is the point of a mall like this? Scottsdale Fashion Square is 3 miles away and much more popular. Was this supposed to be oriented towards high end independent shops? It seems like if this became an outlet shopping area like the Phoenix Premium Outlets it could succeed, but those seem to rely a lot on passer-by highway business, so I'm not even sure about that. I think this is too big to really succeed. If it was right in or next to Old Town (downtown) Scottsdale, there might have been greater potential.

[@Jarretthicks12]

So do people on the west coast just not like malls?

[@RetailArchaeology]

I think the issue is there are way to many malls and retail spaces.

[@chrislemaster2695]

Malls are a dying breed. America's all malled out

[@sandydegener6436]

Did you SEE? The Scottsdale Seville is HAUNTED! There's a Ghost with a camera in at least one local.

[@jtlovescodelyoko]

Hello, Erik It's Me Joseph Tafur This is my new account, KZbin Suspended my old account for reason that were not true and that they don't tell me. But I'm back supporting your great content.

[@NathanLJustice]

Ruths Chris is damn good.

[@vasilevanda2248]

Just heads up, Sushi Sen is amazing! The best dann Japanese restaurant in Arizona. Authentic and very nicely priced.

[@NathanLJustice]

I looked up their facebook. It looks good.