SECRETS of Luxury Brands (part 1)

#shorts #luxurylifestyle #marketing #business

[@jahyeet1137]

“You only sell real rolexes because you’re Rolex” had me laughing hysterically for some reason

[@tlamelangmasemola]

Same😭😭

[@ArthA122]

Rolex is just an over the top brand. They are crazy with everything

[@justdaniel8239]

@@ArthA122 casio for the win

[@TrezCast]

@@ArthA122 don’t get why anyone would think a car-priced watch is worth it

[@ArthA122]

@@TrezCast because of materials, skills, hours of work, research and then brand prestige. But Rolex work ethic is just insane. They are so over every little details and planning. A buddy of mine is a designer there, awesome pay but you can't think a making an error.

[@Sielnt_Mateo]

“Luxury brands don’t sell to the rich“ Some rich guy wearing a Rolex, sitting in his Bentley:”Am I poor?”

[@supersecretsquirrel0]

don't cost much to rent a Bentley for a couple hours just 30 paychecks

[@Videokers1234]

@@supersecretsquirrel0 What - do you think people don’t own Bentleys or something? You comment reeks of envy

[@dongatello6969]

You forgot he’s watching this through his LV sunglasses

[@akejuifeoluwa4632]

@@supersecretsquirrel0 what if the Bentley got damaged within the 30 hours? Who'll cater for the damage?

[@erixccjc2143]

@@akejuifeoluwa4632 the full covered insurance that comes when you rent a car?

[@Zombiepoptarts]

It's interesting, all the crazy wealthy people my parents work with have always had fancy luxury items and clothing, but it was never the typical brands you see in malls like Louboutin or anything like that... it was always that weird unknown brand that's got normal looking things that are oddly extra nice feeling and you decide to look it up and would never guess it's a $10,000 tshirt that took 5 years to hand make by a skilled artisan grandmother using the finest Italian sea silk only spun on full moons or something crazy like that.

[@Greatboldness]

😂😂

[@Hvors]

yep

[@ianyu4281]

That’s known as an old money aesthetic in case anyone is wondering as opposed to new money where you try and show off all the brands you are wearing with big bold logos

[@robertedwards3551]

Charvet, Cifonelli, Corgi, Loro Piana there’s a whole world of stuff that exists beyond brand.

[@cruel_skies]

I’m surprised no one‘s corrected you on your horrible spelling of Louis Vuitton…

[@arianaajbeaverhausen8175]

I used to work security in a few luxury stores here in Edinburgh, I can't stand the snobby people who work in them. They would look down their noses at customers who looked less wealthy but it made me giggle when the customers that they actually targeted would look down *their* noses at the jumped up shop workers. 😂 Those were my favourite customers, they never understood why I was always so happy to see them. 😁

[@northernhemisphere4906]

Balanced out experience. Pretty cool😊

[@MarceloLaraM]

😂 That’s a great story man, cheers

[@tannawang]

Narcissist meeting another narcissist

[@fnma21]

Why? Are they rich themselves? They are just sellers 😆

[@CutePuppy520]

@@fnma21 not true... But, it all depends on how you justify the word “rich” I’m asian, and by now you should know that ppl from China/Asian countries love buying stuffs everywhere around the globe I have a friend who used to work full time in LA givenchy, and another friend worked part time in London YSL A full time average salesperson in a luxury branded store often make a low 5 figure monthly salaries every month (including commissions) this is what my friend in LA told me, and I believe her, because I have researched this on google and the results I’ve gotten is that an average female salesperson In a luxury store gets about 100k dollar per annum (including commission) My London friend had a colleague, who is one of the top sales person for ysl in UK this alleged person earns an estimated salary of gbp 300k++ per annum (including commissions) because he has strong connections with resellers from China (china resellers buy luxury items from Europe and re-sell them in China, import tax rate in China is pretty high, as such resellers often source their items from Europe directly) I used to live in Australia A friend of my housemate back in Australia, she knows this guy whose entire family (mom+dad+son) migrated from Singapore to Australia, they bought a piece of land by the river in a town called Mandurah, built a brand new double storey house completed with its own small pier+small fishing boat at the back of the bungalow All these was done using money earned by his mother who used to work in Dubai selling premium brand watches like Rolex Dad was just a cab driver in Singapore Mind you, luxury watches are bought not only for the sake of showing of like artwork, buying luxury watches using credit cards and then getting a return+refund in cash on it is often one of the ways that ppl from China (there are a lot of tourists in Dubai from China) use to launder their money There are plenty of methods that sales persons in luxury stores earn money which are unknown to the common ppl

[@anonymoose5792]

“No one watches them” **me watching them** “did he just deny my existence? Ima sub”

[@NoobFairy]

i mean i’m a switch but i rly wouldn’t just say it in a random comment

[@JonathanWickonson]

This has like 100k views lol

[@jerzykkremuwka]

@@NoobFairy lmao u had me dying

[@kingbao9733]

No one is reading my comment so no one will sub to me :(

[@safeday150]

@@kingbao9733 I'm reading it and I sub to you

[@HellexTV]

Super rich people do wear branded clothes. Their clothes usually are just very plain looking, but branded and expensive nonetheless.

[@missworld113]

Asian dad✓

[@cathhl2440]

Yup. And not always with logo. Or they tailor their clothes and shoes. But i guess there’s difference between the old rich and new rich.

[@Floratic]

@@cathhl2440 I agree. New rich thrives on making the logo seen. Old rich doesn't want the logo seen. Just my observation.

[@Floratic]

True. I remember just window shopping na d walked into a boutique where a pair of jeans on the clearance rack was priced at one grand. It was just a pair of ripped jeans with no luxury brand logo plastered over it. Couldn't see the difference between that pair and a similar pair from American Eagle.

[@evelynspaghetti4978]

I used to work for really wealthy people. They dress down, they don't have "stuff". Real wealth..is who you are. Money is just... Security and safety (power for some.) The paper, or digits, you call money, is just for crap. It's just for stuff . You can find stuff, on the side of the road...

[@DualityIsAThing]

“THIS ONE, you’re not allowed to touch” The way I would have simply put one finger on it just to see what would happen 😂😂😂

[@ayanotanabe5220]

Lol😂. Something Austin Powers or Dr. Evil will do with just one finger barely touching the car and looking for validation from the receptionist 😂

[@tophottaboy5556]

You guys know that the people you see flexing with Louis vuitton and gucci are fake clothes ?

[@TheStepmonkey]

​@@tophottaboy5556Probably cause a lot of fakes look exactly like the original product

[@yanniestyan]

Gates of hell open and swallow you whole. Nothing really would happen, but you would kinda be a dick

[@thepurpleturnip534]

Actually, I have a friend who works night shifts to afford a Louis Vuitton bag, they spent everything in their account to buy it, she was always broke, had like $500+ of payments pending , I could never understand, one day we walked pass a homeless guy on the streets and she felt bad and wanted to give a bit of money, I later said, ‘you do realise they probably have more money than you at this moment right?’ The man had money in his hat but she only had about $10 in her account with debt

[@bucknut2000]

But she’s not homeless , has income , clean clothes etc…

[@geoffdundee]

The Purple Turnip .....her louis vuitton bag is really worth $20 max and she put herself in debt to get it LMFAO.........next year it will be the wrong colour and size and sit in back of her wardrobe never to be used again.......she will then want another oh and shoes to match once shes cleared the debt (or maybe before)

[@christiandiaz18]

Not a very smart purchase

[@tauraaaaaaaaaaaaaaaaaaaaaaaaaa]

Omg this!!!! My friend works for Gucci and she got 13k (commission) for selling something super expensive.....she ended up wasting half of that on a Gucci bag. Wtf is wrong with society.

[@amazinglats6020]

At least with a luxury car you usually get a car that has higher performance than most other cars.

[@poppyseed5270]

Imagine walking into Rolex and asking them if their watches are real lmao love his energy

[@Prettywins]

But what if they are actually fake haha

[@flyingfrogfpv7205]

@@Prettywins you couldn't tell the difference, it's easy to get really good copies.......

[@Prettywins]

@@flyingfrogfpv7205 wow that’s scary 😧 makes me always wonder about most of these lux brands

[@eyunseville1310]

@@flyingfrogfpv7205 looks closer and you will see the difference. besides good fake Rolex still costs more than good cheap watch,casio for example

[@hunhun1164]

@@Prettywins I’ve seen news stories where sales associate would switch out a real handbag for fake and sell it to unsuspecting customers. I think it took the company a while to catch on that was happening...

[@OofusTwillip]

Before you buy designer goods with their logo prominently displayed, remember this: Only a fool pays a multibillion-dollar company, to become a walking billboard for them. My mother taught me this when I was a child. She was wise.

[@cecynay7369]

Exactly. I've never understood wanting to have the name of a company visible on my body. It's seems completely lame and tacky.

[@resurrectthenight]

Fr. I'll only wear designer stuff when they pay me for being an ad

[@Theoanno7]

Every luxury item is easily recognizable to the trained eye, regardless of the logo placement. Either way you're still paying some rich company for their product. I don't think anyone is a fool for paying for something they like, especially if they can afford their lifestyle.

[@itskindofafunnystory...3237]

Or your mom was just trying to make you feel better about yourself... I like what I like and I love certain logos and I do not care if complete strangers think I'm a fool because I'm happy with myself and don't rely on others 😀

[@janjohnny4945]

A visible logo is a sign for some type of females.

[@joshuahankey]

That’s one reason I only wear non-branded clothing. If a company wants to advertise on what I wear they can pay me lol

[@fitgirlssog3032]

Wow thats what i always say

[@freemind5454]

This is what I tell my friend always

[@jrandallgilmore8907]

🙌 thank you! I see someone wearing clothing with a designer name and I just smh.

[@DroBoww]

@@jrandallgilmore8907the majority of those people are smart and buy fake luxury clothes for a fraction of the original price

[@ibtisammtiliaahmam6238]

I never cared for brand name items ,my parents always taught me to buy efficiently and environmentally responsible, and i plan to pass that to my kids aswell

[@wanrik.2457]

Good for you😊

[@Jeffdachefz]

I get bang for buck quality that feels good, last for years and looks good. That can be expensive or cheap, just need to feel it up.

[@alwayyssgone]

So

[@ibtisammtiliaahmam6238]

@@alwayyssgone so be like me

[@MarceloLaraM]

That’s the way to evolution. Thank you

[@slehbencheikh2950]

He’s really starting to show a lot more personality in his videos , I like it

[@maxklymenko]

Thank you, glad you like it!

[@undercoverboss543]

@@maxklymenko you got all the knowledge and personality to leave your mark on KZbin, just gotta finalise your path brother

[@slicklol]

Yeah, I honestly keep getting pushed this guys videos and always just ignored them but this one was actually interesting and funny.

[@kb5509]

@@undercoverboss543 Jesus Christ

[@elg7365]

It must be the bullshit he is saying. A fake rolex and a real the same.

[@itskindofafunnystory...3237]

As someone who worked at Saks Fifth Avenue for 3 years, I concur, but there's plenty of wealthy people who also enjoy a luxury brand.

[@everettvickers4908]

But it’s not their target

[@sarthakjain1824]

He didn't say rich people don't like luxury brands. He said the target customers of these brands are not rich people

[@wanr5701]

Old Money or New Money?

[@Ajspecial1000]

@@everettvickers4908and you believe him

[@JS-mw3ry]

It’s not like the rich doesn’t wear brands. They just don’t like wearing the logo out.

[@johndong7524]

They do.

[@TheStepmonkey]

Yea, cause they see as tacky and vulgar when people wear a huge luxury logo on a shirt or bag

[@phoenixgate007]

I’m honestly surprised people don’t know this, you’re buying a name you can flash. Quality is often more expensive but you don’t need to buy it from “luxury” brands.

[@rimun5235]

It’s horse shit. Actual research and how exclusive some of these brands are will tell you. Upper middle class folks really love telling us what poor people spend on because they’ve never been poor. No one I knew wore luxury brands until my family’s situation got better and I went to private school. Rich people blew money on these luxury brands because it was the norm for them. Someone who’s a multimillionaire is not going to see a $1,000 bag as pricey especially if they came from wealth. The research done shows us that poor people buy luxuries which tend to be described as goods they don’t need, which generally are cigarettes, alcohol, fast food, etc. They are not out here buying Bentleys.

[@phoenixgate007]

@@rimun5235 that wasn’t the point of the video. It’s not saying that “poor people buy luxury brands”. It is saying that “luxury brands target people who can’t afford them”. Meaning people who can just afford, or are stretching their budget to afford, a luxury good. I think this video was intended to point out that luxury brands kinda suck on the whole and play on people’s hopes, aspirations, and ego to make money.

[@MarceloLaraM]

Well said

[@TheStepmonkey]

​@@rimun5235 They're not talking about "poor people" in the video, those luxury brands target middle and upper middle class people.

[@wildhogOW]

"Luxury brands don't sell to the rich" Meanwhile a millionaire in his Bugatti: "True, I bought this from the flea market" E: I feel like most of you forget that Bugatti does have a fashion line of clothing and accessories ("Bugatti Fashion") and while their clothing products aren't absurdly expensive (prices range from 150-400€ depending on what type of a clothing you're looking at, while accessories can range from 500-25.000€), their products are targeted towards a wealthy, luxury seeking audience, "that can justify" the price of their purchases. They don't target a lower income demographic with fantasies of grandeour and "street respect", they specifically target wealthy people.

[@memebo1922]

Bugatti is a boutique brand, also it’s hard to compare a Bugatti to a Louis handbag

[@Cash65852]

@@memebo1922 He even went to Bentley though. If he means that some luxury brands sell some of their lower priced goods to people who want to seem rich that's true, Louis and Gucci are good examples of this. But the real expensive stuff usually doesn't even have visible branding. If you're not rich you're not paying $40k for a Birkin, 100k for an Audemars, 300k for a Bentley, etc. You can however save up $300 for a belt with "GG" or "LV" written on every possible inch of said belt.

[@someguywithnochallenger8178]

Pretty much their luxurious con artists

[@reverseengineeredbot3387]

@@Cash65852 yeah people who can barely afford a Bentley will but one a really rich dude will buy a plane and have drivers

[@kb-ww1uw]

That's a different level of rich. Car companies like Bugattis and Ferrari are for those who earn as much as Stockholders and CEOs. Lamborghinis and Porsches are for high-paid employees. Also the actual fashion brands for real rich people are ones that aren't well-known to the public since they aren't advertised to the general populace, and aren't flashy and cool like cars so word-of-mouth is unlikely too.

[@vincentlaw1415]

It's funny because it's so self evident when you think about it. That would perfectly explain why luxury brands got so mainstream recent years, because more and more people have low self worth, depression or just rampant narcissism, which is almost always a form of coping.

[@kenim]

Capitalism at its finest.

[@kenim]

Capitalism at its finest.

[@sidekick5898]

He's wrong though with luxury cars. I've been intimately involved with multiple luxury car brands and they don't target young guys because most young guys can't afford their cars. Being able to fit a set golf clubs or 2 in the trunk is a key factor in luxury car design.

[@josh3221ify]

@@sidekick5898 they also target middle aged men going through midlife crisis

[@itskindofafunnystory...3237]

I don't know what your definition of the past few years is, but when I was in high school from 2000-2004, it was all the rage to have a logo bag...Louis Vuitton, gucci, Chanel, etc

[@elmohead]

I come from a rich family. My dad always say "never buy, only invest".

[@geoffdundee]

elmohead ..only spend money on something that will make you a profit otherwise save your money and dont buy shite.

[@kosteaproduction]

Then what’s the point of having money

[@IM_ACID]

@@kosteaproductionf you wanna buy a pair shoes that are worth $1000 then at least have $30k in your savings If you want to buy a $1m house then at least have 2.5m in your savings If you want to buy $100,000 car then at least have $500/600k in your savings. Point I’m making here is that no whatever you want to buy at least have money on side to back it in your low point Because you never know when you’re going to hit the lowest there’s always risks. What people do usually nowadays is that they buy stuff with the last bit of money they have and then regret later on. And usually people with extreme low self esteem do that.

[@rosie6]

Invest as in buy houses? I don’t get it

[@rosie6]

@@IM_ACID what if ur house is worth an amount and u just try to change it and buy a different house worthy the same amount would that be okay?

[@iwasadeum]

I've always said this. There are two kinds of people who pay $6,000 for a handbag: those who are rich, and those who can't really afford it.

[@user-xg6lk6nu4n]

Who are the kinds of people that don’t pay ?

[@myownfreemind6627]

I come from a privileged background, I’m well aware of it and constantly appreciative. Growing up I attended a handful of boarding and private schools, I’ve met some of the richest kids around in that time. I’ve noticed typically the ones who dress up the most are the ones who can afford the splurge but that’s what they spent their extra cash on. Those who had been raised with it being the norm tend to have the brands blend in more. They still will have expensive belongings, but it’s not as flashy or it’s mixed with other things like a Chanel jacket with the rest of the outfit being H&M or something. We typically call this the nouveau rich because those who gain a sudden wealth are the ones who will indulge and be more inclined to show it off as to them and those around them are not used to it. It’s a sudden status incline. On the other hand those who have been raised around it and see it as the norm will not see money the same way, and typically the parents at times will be stricter with raising, and remind the kids of their privilege, but that’s not quite as common.

[@msforest833]

I love nouveau riche, they are so excited about everything.

[@myownfreemind6627]

@@msforest833 ahah sometimes yes! I’ve definitely met the fair share of entitled ones though 😩

[@grragor]

True, i dont show anything off at all. I have never actually done that intentionally. I grew up kind of sheltered, i had to learn that a yacht and personal driver was a rich thing when my friend thought “driver” meant taxi driver a couple of times then called me an idiot lmao. Well anyways, this comment is very right. But sometimes people like me when we get into mid-income based places, look like we are showing off accidentally. Happened to me a couple of times. Had to learn through the hard way of lots of people hating me lol. But yeah, you also have kids bragging about what they wear so much. If anybody you see is bragging about how expensive their clothing or accessories are, you can pretty much be sure that they are people who suddenly gained wealth. They couldnt get it before, so they try to show it off after getting it. A sudden gain of power causing power poisoning is the same concept, too. Also, anybody that actually thinks rolex is a good company is just an idiot. Lol.

[@Galaxy.M.B]

The most important thing is to enjoy your life. Money is only an object which is meant to be used . It depends on the person if he is greedy, no matter how much money he makes though his life, he will be unhappy, he will be in an unending race to buy different brands and follow every new trend... I personally buy only what I need. But sadly the society nowadays would value you based on your looks, people at work or at university would treat you based on your looks (prejudice 😑). ( they don't know the saying "never judge a book by its cover")

[@bee65]

Well, I wanted to make a comment about Neo Riche in reference to Neo Yokio, but I see people have actually made a nice discussion here so far, which is a bit of an uncommon treat. BUT “You don’t deserve this big Toblerone.”

[@zqubed]

Max: says that if you buy from a certain brand, you have such and such issues Also Max: proceeds to show that he has those issues

[@JacketCK]

That's the joke

[@zqubed]

@@JacketCK I know

[@LukBacca]

@@zqubed mhmm

[@JhaeJ]

God will never ask what luxury items you've had had. He"s going to ask what did you do when you were living.

[@l3l3Cakes]

The problem is the world we live in operates in one way while the road to eternal peace operates in another. I get why people fall into these traps. It’s hard balancing life and eternal life

[@bree7969]

Well He’d ask did you accept my Son (Christ Jesus) as your Lord and Savior?

[@hannahanna1490]

Lame

[@JhaeJ]

@@hannahanna1490 you

[@SevaryeaDuh]

@@bree7969no, if that were the case everyone would get in by saying it before they died don’t let Paul fool you

[@EastCoastShorts]

Whoever said money can’t buy happiness didn’t know where to shop.

[@DMAXmarty]

Brother once told me “ Lamborghini and Rolex don’t have commercials, because they know the ones who can afford it aren’t watching commercials”

[@onegrapefruitlover]

Yup. They're watching tennis or F1 or stuff like that. That's where you see Rolex sponsorships.

[@CL2K]

This would be true with "luxury" clothing lines. High wealth individuals would generally prefer even more upscale boutique brands which can be custom tailored to suit their apparel needs. Otherwise, top-end cars have their use in business fleets for tax advantages, and top-end watches can appreciate in value over time due to quality and rarity.

[@chachasmooth1992]

Well, there are some products that do cost mode due to their quality. For example, Timberland are good boots that will outlast any $30 boot you buy from Amazon.

[@CL2K]

@@chachasmooth1992 Yes, that's the essence of more expensive upscale boutique products, as I mentioned. The high price does command much higher quality than the generic "luxury" brands.

[@eduardorojas6480]

Exactly rich people who understand long term wealth often try to get the most bang for there buck, but don't mind spending money where they feel they need to example: there's 2 shoes in front of them 1 is a 100 jordan that fits alright and another is a 150 leather shoe but thst fits his feet perfectly. The rich will spend 50 more for that better fitting shoe. Another example is people think that certain brands are quality because of price but in reality aren't. I have a 100 $all leather wallet it's been 2 years and it looks brand new my cousin bought a gucci wallet around the same time but it didn't even last a year or so and he had to get another 1 it cost around 80$ so just to always have a gucci wallet he has to spend 60 dollars more than me every year to buy a new 1. And thats what the rich avoid. Quality and comfort over popularity

[@CL2K]

@@eduardorojas6480 Should honestly just be common sense. And it is once you let go of what others or society want. The perceptions/wants of others do matter a lot for sales however - gotta find the right target market!

[@xfiringsquadx]

@@chachasmooth1992 Some would even say that Timberlands are cheap boots and would buy a brand like redwing, Ariat or Danner. A boot with a stitched welt that can be resoled.

[@james64ibm]

Luxury brand commercials: "Conscience. Dignity. Emotion. etc." Luxury brand salespeople: "YOU LOOK TOO POOR TO TOUCH OUR PRODUCT"

[@user-bc3hv5vj9y]

"What do you do?" "I make videos" "oh coo-" "but no one watches them" 😂😂😂😂

[@lisyanthusbailey2140]

I see this on a lower scale, my family is working class and my husbands family is middle class. My family always want brand named things and are constantly getting the next best upgrade. My husbands family always have decent quality things, but aren’t bothered about upgrading things to the ‘next best’ if they don’t need upgrading, i.e. they’re not broken. They also aren’t flashy and give presents like hand knitted goods and homemade jams.

[@birdytvcertified]

Because they’re normal

[@azadfans4]

Cheap quacks

[@emilyloehr4105]

Touché. I am middle class and taught to not buy things you can’t afford. Being comfortable is a better feeling than being praised for worthless shit.

[@clairewillow6475]

Middle class people have things like mortgages to worry about. One nice thing about being “hood rich” is you can go on shopping sprees and play pretend for a while 😅

[@lucaantonelli1511]

You still married in the upper class, compared to your origin. Typical women behaviour

[@galadinowo]

"is it possible to get in one of the cars?" "they should be unlocked, is that what you wanted to see?" **drives away**

[@maxrms1613]

'I make videos, but no one watches them' 😂😂😂 That sattens just made my day 🤣

[@ZephyrinSkies]

sattens?

[@hannie.haneul]

My parents were super rich... like, crazy Asian kinda rich. when my sister and I were toddlers, we got kidnapped because our parents dressed us in designer clothes and made us wear real diamonds and gold. While I can't fully recall the event, it traumatized me to the point I feel anxious wearing real jewelries. Especially after I learned that during the time my sister and I got kidnapped, there was a cannibalistic criminal gang who literally ate the rich. Just thinking about it makes me nauseous. 💀 I'm more into custom, locally-sourced handmade fashion because during pandemics it's better to help local tailors with the little money I have than paying multibillion brand for overpriced stuffs. Some of my favorite custom-made items are vintage bags and Mary Jane shoes made from apple skin, both costs less than a grand and I got to design them myself 🥰💕

[@md61211]

Mary Jane shoes made from apple skins. That has to be one of the best comments I've ever read. Laughing so hard.

[@ale_x4ndra759]

Cap

[@herloss448]

wheres the punchline ?

[@hannie.haneul]

@@md61211 Vegan leather made from fruit skins (mostly apples) are very common nowadays. Laughing so hard at your ignorance. :)

[@md61211]

@@hannie.haneul Always happy to learn something new, even if it comes from an angry, self-important source. Glad not all 'knowledgeable' people are so judgemental, but glad to impart their Info in order to better the world, even if in a small way. Wonder if the people you learn stuff from are equally critical of you and your ignorance.

[@Trees_Bees_Onesies]

Middle class+ are usually thrifty. I remember a man once said to me "you can't be rich if you keep spending all your money." That is so true. Being rich also means in multiple areas of life too.

[@loislane7958]

Right, and this is exactly what annoys me about many rich: is that they sit on their money! If only they could spend their money more wisely in projects and/or solutions to help the financially less fortunate people.

[@HaroldBluetooth-uz1zz]

@@loislane7958If I worked my butt off to get rich there is no reason why I would feel obligated to give money to someone who did not work their ass off.

[@Sam_995]

Max was speed running awkward conversations in this

[@sarag1158]

I had a co-worker get super offended when I told him that actual rich people don't buy Louis Vuitton.

[@modularmoose9404]

“I make videos… But no one watches them” 😂😂😂

[@chaosclg]

I used to work for a similar luxury brand and the cost Mark up on their products is absolutely insane, a shirt that cost £10 goes for £370 lol

[@CutePuppy520]

10 pound is just the direct cost (ie material, factory workers salaries, factory electricity..etc) there are tonnes of other indirect costs (cost of rental for boutiques, salesperson salaries, advertising ...etc)

[@chaosclg]

@@CutePuppy520 you honestly spent the time to write that as if I wasn't obviously already aware? 😂

[@vijayalakshmi2950]

this man's guts making my whole social confidence negligible

[@gokulkanna9681]

Exactly 😭

[@Ambyycious]

What

[@treepeenbawlz1934]

It’s easy if you’re white

[@indrinita]

@@treepeenbawlz1934 very good and usually purposely overlooked point

[@itskindofafunnystory...3237]

@@treepeenbawlz1934 you've never been to ATL have you?

[@kssis86b]

Quiet luxury is always best.

[@carmenhunter4380]

I used to chase luxury brands. The handbags, the BMW, the jewellery, clothing. None of it made me happy. I stopped stretching my pay, my credit cards and now I practise non attachment to material goods. Never felt better!!!

[@HaroldBluetooth-uz1zz]

The Problem is not the stuff but the fact that you could not technically afford it.

[@Maybe__usman]

“Study shows that if you offer someone a real Rolex and a fake Rolex they will pick the real one” the guy who studied this: “Sometimes my genius is too dangerous”

[@pandorakplays5782]

You don’t understand

[@EnjoiEmerica11]

…even if the fake Rolex is 1/10th the price. Kind of a key point you omitted there.

[@pandorakplays5782]

@@EnjoiEmerica11 humanity is fucked

[@pandorakplays5782]

@Djjd Djdjd yes but your friends don’t buy a Rolex right ?

[@Maybe__usman]

@Djjd Djdjd yup totally yup I wouldn’t either

[@MrChloe-fv7he]

I worked in luxury marketing in Paris. We don’t target people who want to seem rich or people with low self esteem - this is false information. Luxury marketing doesn’t work that way at all. We are more concerned about storytelling through brand codes than anything else.

[@being_nashee]

Can u explain more about the story telling part?

[@lucaantonelli1511]

No surprise they fired you

[@MrChloe-fv7he]

@@relate5903 Haha this is quite true, there is storytelling for everthing in France.

[@MrChloe-fv7he]

@@being_nashee Well, it’s to do with digging into history of the brand: the story of the founder, why they created the brand, the important elements of the brand, products, ingredients or materials used, anecdotes about the brand & founder, the artisanship, the type of person and the feelings that the brand represents. You take all of this and weave a brand story that serves as the basis for any marketing. You build on this foundation.

[@amanqz901]

​@@lucaantonelli1511 💀😂

[@brokenbiscuit3609]

Until now, I'll never understand why people buy expensive watches. Like, when someone asks a guy with a Rolex what the time is, they'll still pull out their phone.

[@Belligollllll]

“I make videos”.. “ok” “but nobody watches them”😂

[@samuelchopard]

It’s true and false at the same time. “Affordable” luxury brands have certain products that they sell to “non-rich” people and others that are clearly reserved for “rich” people. It also depends a lot on the brand… The fact that a few millionaires and billionaires dress in cheap t-shirts everyday doesn’t mean that it’s the norm.

[@iidentifyasjeffbezos]

No millionaire, especially billionaire wears cheap t shirts, they just look normal like normal "cheap" t shirts but they aren't, if you google how much they are wearing or that t shirt, you'd be surprised, not every expensive thing has to be flashy, that's what poor people who behave rich don't know, For example poorer people wear t shirts that the colour would fade out w every wash, a rich person is still human, so obviously they wanna a wear t shirt, but they'll buy an expensive one w a high quality fabric, 10 years can go by you would think they bought that t shirt yesterday, that's just it, it looks like a "normal" t shirt but it's not, Poorer people don't notice they are wearing something expensive bc they are poor & think everything expensive needs to be flashy like diamond, another rich person will notice that high quality t shirt & know its expensive, but you think it's a normal cheap t shirt like yours, it's not. only rich recognise rich, they know the t shirt you're wearing AINT like theirs, TRUST ME

[@samuelchopard]

@@iidentifyasjeffbezos It’s true but it depends. I know a few wealthy people who buy certain items (not necessarily flashy) from luxury brands (such as shoes, belts), but buy other items at stores like H&M (such as pants and t-shirts), especially when it’s clothes they wear everyday. But you do make a point that they tend to buy clothes of higher quality that do not necessarily appear to be expensive (or flashy) to the « untrained » eye.

[@super1million11]

@@iidentifyasjeffbezos I've experienced this with watches. I have a watch that costs $3k but from a distance looks like something you'd buy from citizen or timex its only when you actually wear the watch or start handling it that you realize why one is $3k and the other is only a few hundred dollars.

[@Adthin]

@@super1million11 exactly, the more expensive the more function over form it becomes, however this does not mean functional things cannot be flashy, let's take my macbook pro, it is debateably the fastest laptop period, this however does not remove from the apple logo making it look expensive

[@easyyt5329]

Max: I make vidoeo’s Sales man: ok cool Max: but no one watches them Me: dieing of laughter

[@mihailhidler5400]

Me: Also me:

[@ScubaShark--8964]

*_When you realize that you're a nobody (Because NO ONE watches them):_*

[@user-ez7or2qm8m]

I love this guys humor

[@renettegordley3493]

So many people need to here this. It's some people who will go COMPLETELY broke to play like they're rich.

[@ashleygreen1458]

Did he really go into a ROLEX store and ask if they only sold real Roloxs?

[@hanspeter9391]

When they actually sell Roloxs it’s a legitimate question

[@Gigglty]

What are Roloxs?

[@ashleygreen1458]

@@Gigglty I thought that's how you spelt the plural of Rolex. Taking into account that I put an "e" where an "o" should have been. Autocorrect also could've had a part.

[@paxundpeace9970]

Next time i will ask the porsche dealer if they sell a fake porsche. What i have learned is that that wear/own luxury usually really can afford most of the times.

[@cMind607]

@@paxundpeace9970 You could argue that if Porsche sells a fake Porsche it’s a real Porsche lol.

[@kostismetallo8697]

Honestly I feel so thankful for my upbringing that made me almost indifferent to luxury and material wealth.

[@noobpro9759]

Same. If a thing gets the job done then it serves its purpose. When it needs to be replaced I buy a slightly better one for longevity. Like my first set of power tools. I bought the ryobi set and it lasted the duration of my training. Then I got a decent Dewalt set to make sure they lasted. 4 years later my drills are going out but the rest of the tools are still running perfect.

[@addictionsucks8848]

Same. I grew up pretty poor, and it taught me more about functionality than fashion. I'm trying to teach my kids the same thing, but it's a bit different since we're pretty well off now. I want to teach them that they need to work to earn, but gosh they're so cute it's hard not to just give in sometimes lol

[@kenim]

In this specific issue, its all about having self-confidence. If you dont have it, they sell it to you.

[@kenim]

@@addictionsucks8848 you gotta adopt a different strategy for them because they will not me raised the same as you (for better or worse). You learned the “you want this? work to reach it” but your children should be taught “you like this? Work to keep it”.

[@florencejohnson522]

Jesus loves you.

[@XVRickXV]

The real luxury is having something custom made specifically for you out of the highest quality materials, not some mass produced brand that is highly advertised. In other words, if it's made in china it's not luxury. Find a local maker if you really want luxury.

[@The_journeyy]

The sniff of the steering wheel and the rolex visit had me 🤣🤣

[@GWCGamingwithChittaarth]

I'm a simple man... I buy something that I only need. And I mainly spend on food cuz I'm always hungry

[@pappico]

Same.. I spend more on food than irrelevant things like luxury items

[@mohammadsharqawi1020]

I like how we love making theories facts.

[@joehephwer1299]

This is just the youtube bullshit, but you know this already

[@AirForceChad]

It don't even matter about the brand, if it looks good I'm buying it, that's all there is to it 🤷‍♂️

[@RayneRain77]

Right?! Sometimes it’s not that deep. Certain luxury items are very beautiful.

[@s.s.s.s.8314]

Honestly I think what matters is the quality and durability of clothes and watches and cars.of course quality comes with money!!! Pay for quality not the low self esteem

[@zacgoodman]

i love your accent so much

[@jazminmorales4898]

This is so freaking true. Rich people really don't care about buying luxury item they are rich for a reason not for spending. Rich people are the most cheapest people on the planet.

[@itskindofafunnystory...3237]

Some*

[@velvetpins198]

Omg this is so true, iv watches my partners family cheap out on the smallest shit and I here in a low income buying $7 organic cauliflowers …

[@Johnsmith-rb8sw]

"I make videos, but no one watched them.." 😂😂😂😂😭😭

[@roclinton6879]

So funny ..

[@charithacherry9521]

Nobody: Rich guy enters Luxury brand : sorry we sell to poor 👁👄

[@user-zi8lg5qu1h]

His interactions in these really remind me of that "Go in a stor and as for 10% off" exercise lol

[@driver694]

The thing with "Luxury Brands" especialy clothing is most of them are just cool because of their price Tag. You can have good looking clothes for way cheaper, you know stuff that looks very classy. I can understand the desire for a nice car tho, but its the Techology that fascinates me and not the price Tag. But the most important thing is having fun with your car, I'll have more fun in an old 5000€ miata than in some expensive SUV

[@amdraglover]

I’m good with my little subaru I got for free. However if I ever had the money for it I’d get a corvette just cause I think they’re pretty 😅 it has to be an older one though cause I like the circle taillights which I know is weird

[@TheMsr47gaming]

I'd only company's gave there absolute best for each product 🥲 aaa company's are skating by these days with no drive for innovation.

[@kiesha2833]

Literally what l always say about designer clothes, people only buy them coz their expensive and the brands know that. Coz a plain T-shirt with the words “ Gucci” on it definitely did not cost 500 pounds to make 🙄 people only buy it coz it’s expensive and it sets them apart as being able to have something that not everyone can have . If they where cheaper but the same design no one would buy them lol

[@user-ft6bq9wd6r]

Um no as a textile designer I can say the quality in overall materials you can’t get from a low end retail store - maybe in the 80’s and 90’s but nowadays quality of materials is a luxury only these brands can afford unless you go source materials yourself and create your own clothing. When you buy a luxury item you are investing in its artistry and it’s longevity and the fact that they have been around for a long time. I’m so sick of people thinking these companies just “rip you off” they are artists and creatives in their own right.

[@kiesha2833]

@@user-ft6bq9wd6r so a plain white top with the words “ Gucci” on the front really costs £500 to make . Looool l refuse to believe that nonsense, l can understand good quality costs more but definitely not THAT much more . That is a rip off and people love it coz it’s more expensive than the regular stuff so they can brag that they have something that not everyone can afford because if it was a H&M plain white top with the words H&M on the side of it no one would buy it .

[@DivineSina]

It’s funny when I’ve gone out with men who have items like these and I’m uninterested they aren’t interested in me, then come crawling back months later complaining about a woman who only cared about their stuff Make it make sense

[@sunshineinthesky2532]

"luxury brands don't sell to the rich." Well, they DO sell rare-vip-limited edition-custom items to the rich tho.

[@user-ok9yc1gj6o]

Fashionista here. Some fashion houses such as Gucci do. Maison Hermés, Chanel, Christian Dior, Yves Saint Laurent and now Louis Vuitton started putting systems in place to prevent “fake rich” people from accessing their pieces. For example, Chanel rapidly increases their prices, whilst cutting production tremendously creates exclusivity around the fashion house’s pieces. This way, the only sure ways of being offered pieces is by maintaining a Sales Associate’s good graces and getting on VIC/HSC lists.

[@prakhargahlot9373]

Sounds like bullshit

[@user-ok9yc1gj6o]

@@prakhargahlot9373 I- what…?

[@dushyantx]

Who gives a shit about the brands.

[@cru6l678]

Max:”I make videos but no one watches them” The 21,000ish people who have watched the video: “I am invisible”

[@aiv4873]

I think this applies to companies like Gucci, and LV, because Bentley and rolex are a commodity for the rich.

[@hilzhz]

We buy cars not to impress We buy cars to check the car seat quality

[@VeriStrawberi]

Guy driving a $250k Bentley wearing a $20k watch might not be crazy wealthy, but he’s definitely rich. When your car costs nearly as much as the average house in the US and the average car, you’re rich.

[@treyhart6861]

Most of those luxury brands once made their name on the quality of their products. People were willing to pay more for a superior product. A name brand they could trust... Now, however, to me, "luxury " means unreliable and expensive to maintain.

[@AwkwardHandshaking]

So so incredibly true. The only expensive things I still own are things where there are no alternative (like a laptop or car). You either buy a quality middle of the road product or a death trap. But most things, like a fancy boat or an expensive bathroom/kitchen… have fun paying the maids and repair people to take care of all finishes and hardware… I laugh when I see most new construction houses/yatchs. Its like wow that’ll look good for exactly 2 days before every single surface has a smudge

[@bunnyfrosting1744]

Dude imo being able to have all of your basic needs covered means being wealthy to me ☠️

[@alinadebbarma2553]

If people all around the world come together and boycott these"luxury" brands, it would be a tight slap on their faces.......god i wish this happens 🙏🙏🙏🙏

[@alcremie8772]

I actually studied Luxury Management and work in Luxury Marketing in Paris and this man is clearly off the mark.

[@Chekedaki]

Would be nice if you explained why too

[@Gurfi28]

I disagree with the luxury watch part. An expensive Rolex usually doesn‘t lose value over time, while still being some of the best and most accurate watches.

[@ryuuseiboi950]

Mechanical watches aren't accurate like at all

[@SportSoulLife]

A $100 quartz watch will most likely be more accurate than a $10.000 mechanical Rolex. You pay for craftmanship and brand.

[@ahmdjoiya]

Oh c'mon a Casio watch can last double as long as a Rolex

[@some_one]

@@ryuuseiboi950 ... I don't think you know how the definition of accuracy or how to use "at all"

[@internsrecruiter3370]

@@ahmdjoiya Casio lasts for life and not expensive.

[@tommim.1516]

"Luxury brands don't sell to the rich." Bill Gates, known to be a Porsche collector: "Am I suddenly poor?"

[@Jamjar-iu3ji]

People who are jealous of people who buy luxury brands will never acknowledge your comment. 😂😂😂 They want to keep believing only people who aren’t really rich or have self esteem issues indulge in luxury.

[@ninjaked1265]

@@Jamjar-iu3ji actually middle class people do buy more luxury brands than actual rich people because they want to seem rich. Just because Bill Gates buys porsches doesn’t mean the video is false

[@Jamjar-iu3ji]

@@ninjaked1265 You’re one of the people I’m referring to. It makes you feel morally superior because you at least don’t buy luxury to seem rich but they do. If they can afford multiple sports cars they are rich.

[@monicagambino318]

😂

[@60Dawn]

How is he has that kind of confidence is beyond me

[@handymandy20]

Majority of people cant afford a $500 emergency! 😂😂🤣🤣

[@rachelwyatt6030]

The richest man I ever knew had like three Hawaiian shirts and a pair of shorts that he rotated through the week. He never wasted money on things that didn’t make him more money!

[@TheSevonne]

Hope he at least knew how to enjoy life with his money. But maybe he was just very thoughtful and wanted to be sure he could provide for as many future generations of his family as possible.

[@rafaellysantos3450]

This is true but not in all cases. Fortunately I can afford to buy designer and I do quite often, but Before that I also retired my parents and pay for everything for myself and my loved ones. The rich do buy designer.

[@shrj8869]

I think it is the percentage. Rich do buy, but generally speaking, more poor people buy luxury brands. Wish there is a study in this.

[@amelia6141]

max: “i make videos” security guy: “okay thats cool” …(awkward silence) max: “but nobody watches them-“

[@amaiwatashi6253]

I am pretty fortunate to born in a country with people that didn't care much about brand, we just buy whatever that does the job and look fashionable. Girls here didn't care much about branded bags, if you like collecting branded bags then do it, if you only own unbranded bags, no one will judge you. Its good. Ohh i forgot one thing, but people here kind of into branded sneakers though. Though a lot of us wear slippers everywhere lol😂

[@MacalisterSL]

Where are you from?

[@samanthahyatte04]

Yea where are you from??

[@beckyaez]

same question 😁

[@Audrey-hd4xz]

Also same question

[@merveillevaneck5906]

“But no one watches them” cracked me up real good!

[@Wiwi_Dayak]

I am a woman does not care about the brands because for me most important thing is.. suits me or not, I feels comfortable or not, look good on me or not. That's it. My rules on buying things is... Suits me.. I feels comfortable.. Looks good on me.. OK, I'll take it. The price does not matter. Sometimes because not easy to find the shoes for my sizes, I go to stores which is for kids :)

[@johannaliceaga5936]

Ya this is so true and I always feel bad for people who are into luxury brands it’s like they’re blind and can’t see how completely ridiculous it is… kinda sad how people are willing to spend money they can’t afford on stupid brands but won’t donate to charity

[@melsin1143]

charity don’t make everyone happy. you are sad because they buy brands,, but they are happy with their purchase.. YOU see it as ridiculous but your thoughts are not important for them.. if you are happy with doing charity then do it. don’t feel bad for the ones who don’t do it. so again.. what ever makes you happy do it, don’t judge others just because they enjoy life in a different way

[@johannaliceaga5936]

@@melsin1143 I feel bad for them because they are brainwashed and blinded into thinking those luxury brands give them happiness, that’s such a shallow and fake happiness sir…

[@texanerection492]

Would’ve been great if he drove off in a super luxurious car at the very end😂

[@bottomoftheglass]

Believe me there's a big difference between a real rolex and a fake. I work at an authorized dealer and have people bring in fakes all the time. Can usually tell it's fake in about 5 seconds

[@Happy-xi9hl]

What he meant was that the person will be inclined to buy the real one because it costs more. If you were to sell him the same rolex at different price points, they'll be more inclined to buy it at the higher price point even though you are selling them the exact same thing, just cheaper.

[@bottomoftheglass]

@@Happy-xi9hl I mean that's not what he said. He said a fake and a real one. Not the same at different prices

[@bottomoftheglass]

@@normalperson8767 people also buy because of the beauty of them. And watch collectors are interested in the movements.

[@NWednesdayQuansah]

That Rolex sales lady had to be so confused. "Sir, this is a Rolex...We literally sell Rolexes...That's literally what we do here." 🤣🤣🤣🤣

[@SuraDoes]

So happy I got out of my materialistic phase in middle school. My mom was always right in thinking brand names don’t make a difference. Sure, some are better quality, but most of the time they’re overpriced and not worth the purchase.

[@thomas7173]

So to look rich we need to get cheap clothes 👀

[@puk182]

Buy in bulk. Like 250 white t-shirts for like 100 bucks or cheaper if you can find, maybe in china?, then buy paint in bulk so it's economical. Paint those shirts what ever color. Buy pants at the thrift store. Save money.

[@puk182]

@@normalperson8767 parents place, maybe friends basement, pay them all in sandwiches btw. I dono your car? lol

[@dhruv1422]

@@puk182 SO YOU'RE THE DUDE FROM THE MATH QUESTIONS HUH

[@Obeu]

My question is: would Apple be considered a ‘luxury’ brand?

[@sykillion9645]

I would think so

[@marcelperez569]

No

[@Alex-gc5db]

Yes and no One moment you only need messaging apps. For work and calling friends and family. One moment your ego is so big you want to show it on instagram and you use many filter to make it more "appropriate" to world. Depends on your needs. If you really need it for good work *not for boasting* then yes, otherwise, its luxury brand

[@individualapproach9866]

no but premium yes

[@mithunmathew720]

Yes

[@is_A_me_mario]

“That car should be unlocked” “But this one you can’t touch” Looking down and class superiority:💯

[@pujae2009]

"I make videos..." "Okay, that's coo-" "But no one watches them 💀"

[@whirled_peas]

Something I’ve noticed in a lot of rich areas in the UK, you rarely see a particularly nice car outside a very nice house. The actually wealthy don’t feel the need to flaunt it, in fact it’s probably to their detriment. See the opposite in poor areas, porsches, BMWs everywhere.

[@themindhelp9584]

True....i live in Kensington and the nicest cars i ve seen in front of luxurious mansions are a Land Rover at max...i don t think i ve seen bugatti, porsche etc

[@elgrs5756]

That’s because they have parking inside. I’ve lived in St.Johns Wood in London and I did see many expensive cars

[@sonyaisaac1944]

@@elgrs5756 Inside where? He said UK not Los Angeles lmao

[@elgrs5756]

@@sonyaisaac1944 Seriously ??? 😂😂😂😂

[@RubyRim]

I can buy shoes, pants, top/shirt, and a sweater for $35 or less. There's never a reason to spend 1000s on anything other than a car or house.

[@CatWearingHeadphones]

Most of the richest people I’ve met in England, people who can actually easily afford designer, go for extremely high quality brands. Small companies, sold in boutiques, often traditional or British made or famously great products from overseas (like Italian leather shoes or German designers). Maybe some have some Chanel pieces, many have very nice watches. But fashion isn’t much of a priority to the richest people I’ve properly talked to, and plenty wear M&S from the 1990s.

[@jerrylin2044]

Honestly, people should know about this already, this is how business work, it’s very easy profit off of people that wants to seem rich or cool. BUT, I personally just buy the brands because there are certain items with colors and design that I PERSONALLY LIKED a lot. For example, I really liked the vintage check patterns on the Burberry products, the horse logo for Hermès or the Spirit of Ectsasy on Rolls-Royce.

[@sheylapelaez9054]

Duh, I learned this in fashion class. Designer brands make a specific line to mass produce and it’s what most people buy; to actually get the real rich experience you need to be on the brand’s couture list which is practically only A list celebrities and important figures

[@milli2385]

As someone that sold exotic cars I can say this is straight cap. Now I can’t speak for the clothing brands but luxury watch makers like Rolex are the same way. There’s a very exclusive list you need to be on in order to buy directly from the manufacturer

[@Cash65852]

Yea he's confusing a $300 gucci belt with a McLaren or an AP lol.

[@GuyWithAPS5]

Yea this is all 100% bs Rich people love flashy things, and Versace doesn’t give a fuck about people making 150k a year lmfao. People will spend tens of thousands each clothing “season”

[@paxundpeace9970]

Exotic cars aren't luxury cars. Many luxury cars standard production high-end versions. Dealers or bank wouldn't risk much losing money on ti

[@MurderSTi]

100% you can feel the difference in spades with a $100k which is low end luxury car and a $30k which is a pretty average car price. He really went to Bentley too. Bentley is the ultimate GT car, great performance and driving feel with extreme comfort.

[@pokiis3108]

Exclusive list for the women chasers

[@Aditya-wg3lp]

Very true, buy for utility not status symbols if you wanna be saving money/ wanna have a good experience.

[@Mr_Boifriend]

Some people will use this video to justify dressing poorly in clothes that don’t fit & have holes in them. Moderation in all things my friend