Sell with influence: The Rider on the Elephant | Sway Hearts, Seal Deals

Ever wonder: how can someone 𝐬𝐨 𝐜𝐥𝐞𝐯𝐞𝐫 do something so... well, fill in the blank: 𝘴𝘵𝘶𝘱𝘪𝘥, 𝘤𝘢𝘳𝘦𝘭𝘦𝘴𝘴, 𝘪𝘳𝘳𝘢𝘵𝘪𝘰𝘯𝘢𝘭?
It's a puzzler, but in sales, it's a familiar tale.
Psychologist Jonathan Haidt paints the picture perfectly with his "Rider on the Elephant" analogy. 🐘💡
Connect with Charles Hsuan, your Storytelling Sales Coach
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[@dehe82]

Rider = the brain. Elephant = the emotion. People buy based on emotion. Facts may bring them to the conversation, but the emotional trigger is what makes the decision.