SEO Copywriting Tutorial: From Start to Finish

In this SEO copywriting tutorial, you’ll learn how to create content that’s perfect for readers and search engines.
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SEO copywriting is challenging because you must create content that satisfies both search engines and human readers.
Fortunately, this can easily be solved using the 3-steps taught in this copywriting tutorial. The first stage is all about research.
In the research stage, you’ll want to check search intent, which represents the reason behind a searcher’s query. And we can find clues into searcher intent right within the search results page.
The second part of the research phase is to create a thorough outline based on data. The best place to start building your outline is to look for similarities among the top-ranking pages.
Watch the video to learn more about these steps.
The next part of the SEO copywriting process is the drafting phase. All content writers have the same goals here: to educate, entertain, and/or delight their readers while ideally leading them closer to a conversion goal.
A simple yet effective method you can use is the PAS formula which stands for Problem, Agitate, and Solution.
Want to learn more about this formula and how to use it when drafting content? Watch the video.
Once you’ve finished the draft, it’s time to move on to the final stage - editing. And it’s not just about doing a final read-through to check for typos. You should ensure your messaging is right, all your on-page SEO optimizations have been done correctly, and the content flows smoothly.
Watch the video to learn how to make it easy for people to consume your content.
Timestamps:
0:00 Intro
0:54 The research stage
5:07 The drafting phase
8:23 The editing stage
#seocopywriting #copywriting #contentwriting
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[@aasthajain5283]

I generally don't comment much on such videos but I have to say it here. Your video was simple and very informative. I am a creative fiction writer who is trying to learn about SEO content writing and considering how the use of language can be different for both fields, it's always been challenging for me to find a good video which explains about content writing without being complicated. They mostly tend to give the same tips that I had seen everywhere but couldn't learn much from them. Whereas your video actually showed the whole writing process with an example article which helped me to understand content writing. You showed how to do the research and actually use it when writing. It helped me alot. Thank you.

[@AhrefsCom]

Thank you for your feedback! 🙏 -Helen

[@henrythomas7112]

I am learning so much with watching your videos . Thank you so much for sharing this amazing source of information.This one is quite helpful.

[@AhrefsCom]

Thanks for the feedback! 🙏 -Helen

[@user-hr9bh3ok7c]

This is amazing and so easy! I feel more at ease now. Thank you for the video.

[@AhrefsCom]

Glad it was helpful! :) -Helen

[@jasminecontreras7341]

My fav seo video so far! Thanks for the clear and insightful info 🙏🏼

[@AhrefsCom]

You're so welcome! :) -Helen

[@JossieDex]

Hi Jasmine, can I connect with you?

[@Atjehshare]

your video can change our mindset in a better direction, thank you professor

[@AhrefsCom]

Our pleasure 🙏 -Helen

[@ekkazahrapuspitadewi473]

Thanks for the information. It is very clear, informative and full of things I need. Thank you.

[@AhrefsCom]

Glad you liked it! :) -Helen

[@Peggy-Roses]

Oh god! The good vid of the year! Happy that I found , Thank you so much 😊

[@AhrefsCom]

Glad you liked it! :) -Helen

[@Ruyagozlemi]

This is such great content. I have all this information in my brain from listening to podcast like niche pursuits, the blogging millionaire, donyou even blog etc.. but this video really helped me put it all in order and create a plan to create content. Thank you

[@AhrefsCom]

Great to hear that! 🙏 -Helen

[@amilaudowita5143]

Thank you Ahrefs for this helpful and informative video guide!

[@AhrefsCom]

Glad you liked it! -Helen

[@nidarahman2305]

Very useful for someone starting. Gives key points

[@AhrefsCom]

Glad that you find it helpful! -Helen

[@yosefholi]

That was one great presentation on SEO copywriting! Short and effective tips that someone can implement immediately plus examples of how to implement them. I subscribed immediately after watching it cause you clearly understand what a beginner needs to start in the industry.

[@AhrefsCom]

Cool, thanks a lot for the feedback! :) Helen

[@iqbalfajry]

Please, this is the video I was looking for, I really understand. Thank you so much for making this video. I'm sure it will help many people

[@AhrefsCom]

Glad it was helpful! :) -Helen

[@sofasale1358]

Thank you very much for your thinking and combining SEO copywriting

[@AhrefsCom]

Glad you liked it! -Helen

[@josephanyaeji8495]

Thanks for this. Really informative.

[@AhrefsCom]

Glad it was helpful! 🙏 -Helen

[@UpdatesMike]

Thank you so much for the video. This helps me a lot in figuring out how to write a good SEO article.

[@AhrefsCom]

Glad it was helpful! -Helen

[@gargantuhwa]

great explanation, simple and to the point

[@AhrefsCom]

Glad you liked it! 🙏 -Helen

[@weeklymajor9526]

Thank you so much for this video

[@AhrefsCom]

UR welcome! -Helen

[@jamalrobinson2704]

Fantastic. Thank you

[@AhrefsCom]

UR welcome! :) -Helen

[@alamin-zg9tj]

Thanks a lot Sir, lots of love fro you.

[@AhrefsCom]

Always welcome 🙏 -Helen

[@hanifachowdhury3656]

Looking for a video like this very informative

[@AhrefsCom]

Glad it was helpful! -Helen

[@pankword]

Thank you 🤗

[@AhrefsCom]

Any time!🙌 -Helen

[@thegentlemantherapy]

This is what I was looking for

[@AhrefsCom]

Awesome! Glad it helps! -Helen

[@MukeshPatel-zc1of]

Always helpful information from Ahrefs 🔥

[@AhrefsCom]

Glad to hear that! 🙌 Thanks. -Helen

[@anakinskywalker2306]

Thank you!

[@AhrefsCom]

U R welcome! -Helen

[@AkashKumar-zz3hv]

We need more this tropic related 💖 Request as a subscriber 🥰

[@AhrefsCom]

Sure 😊 -Helen

[@seyibabaniyi3483]

You just earned a subscriber ❤

[@AhrefsCom]

Happy to hear that! More videos to come 🙌 -Helen

[@internet_pixie]

This video was so good

[@AhrefsCom]

Thank you! -Helen

[@iamSudarshanD]

I have learned so much from your tutorial (Free Courses provided during Lockdown). But, what about Chat GPT. Will it take our job or not?

[@robinislam1471]

Nice video.❤️❤️❤️❤️❤️❤️❤️

[@AhrefsCom]

Many many thanks :) -Helen

[@sktufail1083]

First like and comment

[@AhrefsCom]

Thanks! 👍 -Helen

[@achrafelrhyazi2439]

Nice video

[@AhrefsCom]

Thanks 🤗 -Helen

[@andyg3221]

Does SEO copywriting pay more than conversion copywriting?

[@mdmajder8413]

1st view from Bangladesh

[@AhrefsCom]

🙌

[@AhrefsCom]

🙌

[@drnavneet2880]

I hve one question I m searching for some keyword research yesterday and find some keywords which is clearly information based.but google serp showing product pages on top why I can clearly see the keyword is informational

[@deltakhattak2628]

Thx sir I love you from bottom of my kidney

[@AhrefsCom]

Most welcome 🤗 -Helen

[@obey_leil]

Im going into seo writing becomes of this video 🔥, do you guys offer full course?

[@AhrefsCom]

We focus on SEO more so we have this course: kzbin.info/www/bejne/rqS5haSwp8anhtU Hope it helps :) -Helen

[@AhrefsCom]

We focus on SEO more so we have this course: kzbin.info/www/bejne/rqS5haSwp8anhtU Hope it helps :) -Helen

[@jiraiya1231]

Does Ahrefs offer a trial?

[@Prince-gb5lr]

Hi there, please I'm curious. will renaming my category hurt my SEO and drop my ranking?

[@AhrefsCom]

It may hurt the category page's ranking if you also change the URL slug. -Helen

[@cristiantoma1805]

How many top searched key-words should be used in one article?

[@AhrefsCom]

It depends. But more important to include your keywords naturally in the text so it don't seem overoptimized. You may learn more about keyword research from this video: kzbin.info/www/bejne/hX6tgoOnfJeIl9U -Helen

[@TipsYoutube95]

💜💜💜💜🙏🙏💜💜💜💜

[@AhrefsCom]

🙂

[@abdim8766]

If I subscribe standard versionof yoir sofware, will I get unlimited keyword explorer ( one user). I mean, I can search unlimited keywords per month.

[@AhrefsCom]

It's not exactly unlimited. You can learn more about each plan credits here: ahrefs.com/pricing or by contacting our support @ahrefs.com -Helen

[@abdim8766]

@@AhrefsCom Your pricing is confusing.

[@9branding]

Dear ahref, is it illegal to write down what people share in a video and post it on a blog with credit to the original channel?

[@chrisa3961]

This kind of reporting is done all the time

[@9branding]

@@chrisa3961 thank you, will we be reported by the owner?

[@hastwper6682]

How much you guys making as writers?

[@samtetteh6002]

How can i create portfolio examples for websites in my niche?

[@samtetteh6002]

And is there a free way to test them for conversion rates etc

[@sherifmuhammed1476]

#أديني_أثبت_لك_إني_برئ #أديني_أثبت_ليكي_إني_برئ

[@VoxerGaming]

One small thing: I can't afford Ahrefs tools :((((

[@mrsajadpp]

Me also

[@muhammedmuktharjavid3269]

After 14 days..no video

[@AhrefsCom]

The new video will be out next week 🙏 -Helen

[@affanbinemran3715]

Poor video

[@pablojosevilleda]

You are like what is underneath the tip of the iceberg 🧊 thank you!!

[@AhrefsCom]

You are so welcome! :) -Helen

[@pankword]

Thank you 🤗

[@AhrefsCom]

You’re welcome :) -Helen