SEO Silos: How to Rank for More Keywords Without Building Links [5 Ways]

Looking to get the most out of your site's silo structure? In this video, you will learn everything you need to know about SEO silos and website architecture. Maximize your site's SEO now with proper SEO siloing and interlinking...
By properly interlinking various types of pages in categories (silos), you'll increase your chances of ranking for both competitive SEO keywords as well as effortlessly ranking for longtail keywords.
In this video, you'll find..
00:05 What is an SEO Silo?
00:21 Benefits of a planned site architecture
01:47 Keyword Research
03:42 Internal Linking
*SEO Silo Configurations*
04:05 #1 Top-Down Recycle
06:54 #2 Reverse Silo
08:44 #3 Serial Silo
10:29 #4 YOLO Silo (Every Page)
11:22 #5 Priority Silo (Advanced)
13:09 The Best SILO Configuration
13:57 FAQs
18:42 Three Main Goals on Interlinking
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[@MattDiggity]

Want more Onsite SEO tips? Download my Evergreen Onsite SEO Guide for FREE: diggitymarketing.com/onsite-seo-guide/

[@voyager137]

Matt, could you put it into the Lab? Great vid as always.

[@MattDiggity]

@@voyager137 the silo video in the Affiliate Lab is superior.

[@udintbh453]

ok ok ok ok ok

[@allthingsusama4229]

I need your business email address for promotion

[@allthingsusama4229]

I need your business email address for promotion

[@RobertOHaver]

Matt, I have been doing SEO for 21 years and came across this video on internal linking. This has been the best example I have seen on internal linking and silo pages. I highly recommend if your new to SEO you need to watch this video, save it for reference. There is so much bad SEO advice and information on the web it's nice to see some good stuff especially on this topic cuz it's so important.

[@JatinP10]

Hello sir, if can you provide me any of your social media handle where I can reach you out. I want some advice from you Thanks ❤️

[@dianestraney441]

Great video

[@Rio_Akram_Miiro]

You deserve the power of seo master, you inspire me alot

[@chapterme]

Chapters (Powered by ChapterMe) - 00:00 - Intro 00:05 - What is an SEO Silo? 00:21 - Benefits of a planned site architecture 01:47 - Keyword Research 03:42 - Internal Linking 04:05 - 1 Top-Down Recycle 06:54 - 2 Reverse Silo 08:44 - 3 Serial Silo 10:29 - 4 YOLO Silo (Every Page) 11:22 - 5 Priority Silo (Advanced) 13:09 - The Best SILO Configuration 13:57 - FAQs - Difference Between Hard and a Soft Silo? 15:05 - What Kind of Anchor Text Should you Use? 16:18 - How Relevant do Pages Need to be to Link Them? 17:13 - Most Important Page to Link from? 17:40 - Pitfalls to Think About? 18:42 - Three Main Goals on Interlinking

[@joshternyak8752]

This is by far the best SEO silos tutorial video I've watched. Matt Diggity, I'm digging your content. Pun intended.

[@jmurrayathletics]

I second this

[@slavkodesik855]

I've been doing SEO for 10 years, and it took a while to learn the best practices governing silo structures and interlinking in general. Your video is by far the best summary on the concept that I've ever seen, and an excellent educational resource for someone who is transitioning from an entry position to a more serious SEO role. Short, concise, and to the point, with excellent examples to illustrate the underpinning theory. Thank you!

[@MattDiggity]

Fantastic!

[@anantawasthy7189]

The best videl on topic clusters I've seen. Thank you Matt

[@ianlewis9923]

Hands down the best video I've seen on Internal linking and silos. Amazing mate.

[@asim8705]

The most detailed and well-covered tutorial I've ever seen on any SEO topic. Thanks, Matt.

[@yousportshd6058]

This is one of the best videos I've ever seen related to this topic. The information is very helpful and is pure gold 🥇 Thanks a lot Matt 🙏🙂

[@MattDiggity]

Glad you enjoyed it!

[@benjf.harvey872]

Thanks Matt. I will add silo building to my morning routine and meditate on this for my niche.

[@bilalsardar260]

Wow...!!! This is what I was searching for, for the past 5 6 months...!!! This is the super explaination...!!! Thank you sir Matt...!!! Thank you...!!! This solved my all questions...!!!

[@macadamianutz1857]

The best video about silos in the whole internet! Thank you very much. The FAQ part was also very helpful.

[@Cool121976]

Good stuff. Liked the way you presented adding the sense of humour. Since I'm a beginner, I'd like it if you explain more in details and vividly so I can actually do it step by step taking the baby steps.

[@steveiws]

Quite simply the best SEO Silo video I've seen on the Net, dogs bollocks Matt 👍

[@czsuman]

Everybody was SEO gangstar until Matt start making videos 🔥

[@michelguyfortin]

Great video. This is also the preferred architecture for Google. John Mueller said it himself in a Q&A where someone asked about flat vs silo architectures, and Mueller said "Pyramid."

[@JohnMacau-mt7wc]

The most impressive Interlinking Guide. Thanks Matt!

[@MattDiggity]

Glad you think so!

[@GriffinThomasMFCEO]

Great video, started paying attention to site structure for our local business and after less than a week already seeing big changes in rankings

[@MattDiggity]

Glad it was helpful!

[@juanaltredo2974]

best video about silos hands down, clear, in depth, useful, amazing, thanks matt!

[@joejones8810]

Your brain is a well focused oiled machine Diggity. Thanks for the videos little brother.

[@MattDiggity]

I appreciate that

[@dameanvil]

00:00 📚 An SEO silo is a standardized structure of a website where certain pages link to each other based on relevance and thoughtful patterns. - Topical relevance can be achieved by linking related pages, which helps Google understand the website's focus and improves rankings. - Internal linking spreads link juice from high-authority pages to other pages on the site, increasing their rankings. - Well-structured silos can make it easier to rank for long-tail keywords without external link building. 02:21 📚 Foundational keyword research is crucial for organizing website pages in an SEO silo structure. - Main keywords should be broken down into subtopics, which can be further divided into more specific categories. - Higher-level keywords are often more commercial and challenging to rank for, while lower-level keywords are typically easier and more informational. - Categorizing pages based on targeted keywords supports a well-organized and focused website structure. 03:49 📚 Contextual linking is essential for effective SEO siloing, using links within the body of the article or page. - Contextual links are more impactful than links in sidebars, navigation bars, or footers. - One configuration example is the "top-down recycle SEO silo," where contextual links flow from the top page to subpages and back to the top page, completing the linking loop. - This configuration allows link juice to distribute across pages, increasing their rankings and topical relevance. 05:47 📚 The "reverse silo" configuration is one of the most popular SEO silo structures. - The top page links to subpages, while the subpages also link back to the top page, creating a reciprocal linking pattern. - This configuration helps guide users from long-tail keyword pages to more general and commercial intent pages. - The reverse silo offers better topical relevance and allows for easier navigation through the website's content. 07:13 💡 Reverse Silo Configuration - Link juice flows from the top page to subpages and back to the top page. - Increases topical relevance and helps guide users from long-tail keyword pages to more general and commercial intent pages. 08:13 💡 Serial Silo Configuration - Links flow in a sequential manner, with each page linking to the page below it and back to the top page. - Offers limited topical relevance and not recommended for establishing strong link connections. 09:42 💡 Yellow Silo Configuration - Every page links to every other page on the website, resulting in non-topical relevance and an equilibrium spread of link juice. - Lacks strategic advantage and differentiation between pages. 11:37 💡 Priority Silo Configuration - Combines the foundation of the reverse silo with manually interlinking relevant priority pages. - Provides excellent topical relevance, prioritizes important pages for ranking and monetization. 13:31 💡 Recommended Configurations - For beginners: Reverse Silo Configuration offers simplicity, good link juice flow, and decent topical relevance. - For advanced SEOs: Priority Silo Configuration excels in topical relevance and link juice flow, but requires more management. 14:01 💡 Difference between Hard and Soft Silos - Soft silos are built through interlinking pages within a website. - Hard silos are built based on directory structures. 14:28 🏗️ Siloing and Directory Structures - Interlinking is necessary for hard siloing to establish link juice flow and topical relevance. - Directory structures help users navigate different sections of the website. 15:27 ⚓ Anchor Text Diversity - Using varied target anchor texts for internal links produces the best result for SEO. - Diversifying anchor texts helps avoid over-optimization and potential penalties. 16:24 🤝 Relevance of Linked Pages - For new sites, it is crucial to maintain strong relevance between linked pages. - Established authority sites have more flexibility in linking to less relevant pages. 17:21 🏠 Importance of Homepage Link - The homepage is the most important page to link from due to its relevance and high link juice. - Linking from the homepage should prioritize the most important pages on the website. 17:50 ⚠ Pitfalls to Avoid - Over-optimizing by sending exact match anchor texts repeatedly can harm rankings. - Not closing the loop and having dead-end pages restrict link juice flow and topical relevance. 18:47 👥 Main Goals of Interlinking - Link to relevant pages, prioritize pages for ranking, and give extra emphasis to important pages. - Stick to these three concepts for effective interlinking strategies.

[@BrettBurky]

Your content is the best SEO guides on YT, keep it up.

[@MattDiggity]

Appreciate that

[@salztoaster2316]

Can you do a video on affiliate home page design with some examples and also articel design?;)

[@MattDiggity]

It's already coming.

[@productpromotions1736]

Wow NYC question I also wanted this. If it's possible to use, Guttenberg, to create the home page would appreciate more

[@NarayanaSwamyNS]

Thanks Matt for giving such a premium content. I really mean it!😍

[@MattDiggity]

My pleasure!

[@henrythomas7112]

I am learning so much from watching your videos. Thank you so much for sharing this amazing source of information. This one is quite helpful.

[@MattDiggity]

Wonderful!

[@AKordyban]

Awesome video Matt. Really cleared up some questions I had about siloing. Keep up the awesome content.

[@footyboysmedia7108]

This is a great video. Your videos have always been helpful. Sold my first website for $7500 on flippa two weeks ago and all I did is follow your videos. I know you sell links but not all of us can afford them. Can you have a video on how you do outreach for backlinks? Maybe using infographics as bait or something like that?

[@deel6233]

Brilliant and clear video, thank you. This has encouraged me to map out my new sites structure before I start writing.

[@MattDiggity]

Fantastic!

[@maivishnaaz3117]

Thanks . For your comment on last video . I just need to work more to understand this configuration. Its little tricky.

[@peopledrawing648]

Great video Matt. Thanks! I'd love to see a video on Search Console.

[@anilaggarwal6773]

Again firing video on KZbin. You explained everything in a very simple way. Love to follow you.

[@salztoaster2316]

Bro y are the king of seo!

[@MikeKollin]

I actually liked this video... made it really clear! Thanks!

[@tobi13297eee]

Hey Matt, Definitely recognizing improvements in the quality of your youtube videos!

[@MattDiggity]

Glad you think so!

[@ijazkhan3552]

You are Mrbeast of SEO

[@Buyseech]

Great stuff as always buddy. I do have one "problem" and that's the background music...I kept reaching for my mouse trying to figure out where the heck its coming from. Could be the senior SEO citizen in me being grumpy :D

[@ijojan]

I kept pausing thinking my dog was barking

[@catdogandanimallover3236]

Best information about link i've ever seen. Go on bray..

[@goldretirementsolutions]

I keep coming back to this video since this is a more difficult concept for me to grasp for some reason.

[@akmasum2418]

Well explained, May be the best one regarding SILO. Thanks, Matt

[@muhammadkamran4566]

Thanks, Matt, It really cleared my concept for interlinking.

[@JL-iw5kx]

This was a really good introduction, thanks!

[@elegance81]

Thank you so much for your video! It was perfect and helpfully!

[@shubhamyewale5389]

Thank you for the great stuff, Matt. I have been looking for exactly this since I decided to do a technical SEO audit for my website. Your latest videos suggest you are doing a technical SEO sprint. Will be waiting for the next one. Keep being awesome.

[@MattDiggity]

I like to mix it up based on whatever mood I’m in, to be honest. YT = therapy.

[@shubhamyewale5389]

@@MattDiggity Providing quality stuff to an eager audience seems like the constant mood 😃🙌 We love your content!!

[@salmankhan004]

Hi...Can you please mention the latest video of technical SEO as you discussed in the comment... Thank You

[@mutasimeltayeb]

You amaze me by the day

[@kolakoded]

Love your content Matt. From 🇳🇬

[@nvb888]

Thank you very much! Great tutorial!

[@kyleboerner3727]

this is one of the best content silo videos I've watched! well done, Matt! quick question-when we're internally linking product pages (not blog articles), should we still focus on hyperlinking text, or can we use buttons, etc.?

[@troels4554]

Thanks a ton, Matt!

[@MattDiggity]

No worries!

[@markuselias6017]

Hi Matt, thanks for the great explanation. It's very useful! One thing I wanted to ask: in all your structure examples, you show one main topic at the top. How does it work when you have several main topics (categories) on a site? I guess many of us have several categories (silos) that are relevant to each other.

[@MattDiggity]

Expand the silo. This is just a small example.

[@markuselias6017]

@@MattDiggity Thanks for responding! Do you mean that I should add more main topics next to each other at the top row (the green boxes for main topics)?

[@ryanbrown1181]

Thanks for the amazing breakdown!

[@thenilblue1]

Thanks the detailed explanation. Really like your video. Thanks. 😊

[@bonniehoke-scedrov4906]

Great video! Thanks!

[@MattDiggity]

Glad you liked it!

[@FlorianElbers]

Great video! 2 questions: Do you just count content links? Or do breadcrumb and navigation links count as well? And aren't links dependent on what is linkable in the content in the first place?

[@MattDiggity]

Contextual links are the focus here.

[@joannejensen4369]

Great content Matt🤗🇨🇦

[@CrypticO22]

Great breakdown and informational video

[@MattDiggity]

Glad you enjoyed it!

[@Its2025]

Thank you Matt for all your great content - you're the only channel you need when it comes to SEO. In order to set up silos with tight relevance I'll need to delete quiet some internal links. I am afraid this could also negatively impact the rankings. What is your opinion on this?

[@MarkMarino10]

Unbelievable information. Thanks for sharing!

[@techanil6835]

Hi Matt thanks for making video on silos, if you can put some example implementing silos in using wordpress, will be much. Appreciateed. I read some where wordpress s default structure leaked linkjuice and. Couldn't help in silos .Or virtual silos, Please if you can . Thanks Anil

[@JudyHelmWright]

Matt, thanks so much for your clear and understandable method of teaching. I will enjoy learning and earning with you. Judy Helm Wright--Author/Historian/IntuitiveWiseWoman PS: Thanks for asking people to post the "like button"

[@zakaria_chana]

Smashed the like button brother. One series you have probably read (it's about some Wheel and Time) have been adapted into a live action series just recently. Making a blog about it could be interesting. Would writing about it be ok, but sharing screenshots from the show violate trademarks? I know you're not a lawyer Matt, but maybe you have some first hand info or a ressource about this, thanks.

[@MattDiggity]

Sorry bro. I wouldn’t know. But thanks for the mention about the series!

[@zakaria_chana]

Hey Matt I don't think you've made a video about content yet. How to make it, how to be efficient and fast, maybe even dive into Black Hat methods to get good content/articles quick and easy. Please consider this for your next video.

[@MattDiggity]

I'll add it to the queue.

[@wealthyhair93]

I know it has been a while, but do you have an example of an actual page or website that does topical linking well? That would really help, thanks for the helpful info

[@bogdanmihaipantelimon1074]

Hi Matt! I started watching all the videos on your channel and now I found this one. Can you please tell me the difference between a silo and a topic cluster. It seems about the same to me.

[@MattDiggity]

Same same

[@seomadhur]

Thank you so much for the valuable information

[@NickCordeau]

Super helpful video Matt! While implementing the reverse silo, would it hurt my SEO rank to add a Main topic link to my sub-sub topics? The best of both, top down recycle and the reverse silo. Thanks for the video!

[@rahmancivilengr]

Excellent

[@MattDiggity]

Thanks

[@melvinhollenberg]

Hi Matt, great video. Could you please elaborate a bit on what you'd do if you used the reverse silo and had tons of informational ToFu content? Obviously, you can't link to 30 different articles in your sub-sub-topic. Likewise, it's also nearly impossible to come up with 24 different anchor texts.

[@NewkFritz]

Is there a way to automatically do this? I'm creating a ton of posts and I'm wondering if there's an easier way to intermal link

[@rahim712]

Thanks for all the wonderful tips. Can you please let me know what do you mean by linking your homepage to the most important pages?

[@MattDiggity]

Link from your homepage to the pages you most want to rank.

[@gracelikerain5039]

Damn I'm learning a lot I guess I can officially call myself a geek

[@KevinFoulds]

Matt Do you explain in the lab version HOW you should link there and back between a post and another article. It is alright saying it with an arrow pointing to either end. However, I can see how you link one way by adding that to the post in your link with the keywords. How are you linking back? Simply by adding a context link somewhere from your other article. Could this not lead your money article to have hundreds of links in and out? Do you have a video on the priority concept as an arrow does not show how you are linking.

[@igormysen4296]

For an ecommerce site, should the reverse silo go all the way down to single product pages? And if yes, does it make more sense only to link one way from product to category?

[@xMrMusicax]

Great video Matt, thanks a lot!

[@carolinemullan2781]

Thanks so muchhhhhh

[@amargautam2745]

Hey matt, this video really helped me a lot. I just have one question and that is I am create a affiliate website where i will sell books by using amazon affiliate link, please let me know which site structure should I use??? My website navigation will look like this: Home Best Seller Category Blogs About us contact us Please let me which structure should I use and why??

[@chrisinasia1997]

Great tips. Very clear. Ty.

[@arinzeewuzie]

Quality as usual

[@chrisng9868]

Hi I'm new to SEO, when you mention link juice, what sort of fruit does this juice come from? I'm struggling to buy this from the grocery store, which aisle should I look for? Thx!

[@MattDiggity]

Over the counter.

[@aneskovsted2555]

Thank you so much, Matt, great video! How do I best do siloing at scale for large webshops. Let's say a category of rings that have 500+ products. Which of the products should link back to the category page and how do I interlink between each product?

[@MattDiggity]

I got you: diggitymarketing.com/sneakers-ecommerce-case-study/

[@moo0160]

hey Matt, thanks for your awesome video, Is link whsiper tool for internal linking good to do silo practice or should i do manually?

[@MattDiggity]

We do it manually. That said link whisper is a great tool.

[@thechrisverhoeven]

Hi Matt, this was a super interesting video. Thanks man. Although I was wondering, where do you see the difference between creating a page vs. a blog post around something. Does it matter if you create blog posts and link between them, vs. creating a specific page for a keyword and link between pages. And/or do a mix between blog posts and pages. I hope you can clarify this a bit. Thanks, Chris

[@MattDiggity]

You can link between them at will. Google doesn't see them different. They're all URLs in their mind.

[@thechrisverhoeven]

@@MattDiggity thanks.

[@ericacardinal530]

In this example, would Keto, Paleo, and Vegan essentially be your website categories? Or, is "Best Diets" the category, and Keto, Paleo, and Vegan are just keywords within that category?

[@dawkaX07]

Really well explained, thanks Matt! I have a question about silos and sitewide links - how do you approach that? I mean links from menu / sidebar / maybe footer. Let's say silo looks like this: Best Cars - > Best Mercedes Cars - > Mercedes AMG GT Review If I want to focus on Mercedes AMG GT Review page (because it has a lot of volume and rather small competition) should I add it to the main manu or sidebar or footer? Or it will make silo weaker and less effective?

[@MattDiggity]

Assume that links from menu's, sidebars, and footers are ignored. They're not, but in the case of silos, assume they are.

[@NationFirstAlways-qp9xx]

Thankyou Sir for such brilliant guidance. One Question. In reference to Reverse Silo structure, Can the long tail at the bottom end also link to the main topic ?

[@bojanmaric7139]

Yeah, this is gold.

[@abhipatil4844]

Good one Matt

[@jonathanrice2568]

Excellent, thanks. Are/should category pages included in silo configurations?

[@emmy400]

Great video Matt. I am an absolute beginner and i could use your guidance. Since the advice is to start with each to rank Longtail keywords as a beginner, how best can I put this into perspective when forming a Silo structure for my website?. Best regards.

[@benimmortal5858]

This guy is SEO

[@robsleep8776]

Hi Matt, Im relatively new to your content but love the insight you are offering, thanks. I have a small site (6 months, 30 posts) with some pages starting to rank but I now realize I have made some mistakes with my URL's (too long and descriptive). Would you suggest I go and change them? or just change/improve the SEO title and H1?

[@MattDiggity]

Only change you're URLs if they're absolutely horrible.

[@helmutweinberger4971]

Should this also reflect in the URL structure /best-diets/keto-diet/meal-plan/breakfast ? Or is flat better?

[@Digitalcataloghub]

I have a couple of questions: 1. I categorize each of my blog posts on my website and I I always add a link to the next blog post in the category and a link to my page the post is about. for reference there's only 4 categories and four pages should I also interlink to previous blog posts within each category like a view previous post button or is that unnecessary? 2. All my pages are about the same broad niche and I want to interlink each of the 4 pages with each other by adding a cta and links to the other pages at the bottom of each page would this be beneficial for SEO? 3. would it help to add the link of the respective category of blog posts to each page for SEO?

[@sorosfox3801]

This is great! Thanks

[@MattDiggity]

Glad you liked it!

[@OneFocusPhotos]

Any advice on a wedding photographer website making a silo? Right now I have all my locations in the footer (6 cities) and that footer is on every single page of my website. Is that a good silo or should I remove the locations and link to my individual service location pages differently? I have all of my locations as anchor text by the way.

[@coolestnerdever2128]

Awesome video! Any additional info on directory structures? And any best practices on closing the loop by linking back to the Home page? I’m not quite clear on how to do that outside of calling the anchor text “home page” which doesn’t seem to make sense to me. Thank you in advance.

[@dealsflow8703]

Amazing content, Matt. Do you suggest any specific tools to create and monitor such structures (in addition to the regular SEO tools)? Thanks 👏🏼

[@MattDiggity]

Not really

[@deel6233]

@@MattDiggity ....so my retro pin board and string isn't that crazy then?! 😝

[@meejaan3883]

Hi Matt Thanks for this awesome video. I have some questions. As we keep a blog category where we publish all the information articles. How should we silo these articles? Could you please give me an example website for better understanding? I need to understand a few things, specially menu and other structure. Thanks in advance.

[@pyroBlastM]

Matt what’s the difference between this and topical clusters?

[@grayslayers]

Are you adding all these additional pages as "Pages" or blog posts? if pages which i "think" is the correct answer can I use a plugin like Wicked Plugins to add folders to WordPress just for neatness? Otherwise you'll have tons of pages and soon get lost what belongs where.