SEO vs PPC: Which Is Better for your Business in 2024?

[@MattDiggity]

Read more about the SEO vs. PPC comparison here in this article: diggitymarketing.com/seo-vs-ppc/

[@abhipatil4844]

Keep them coming Matt

[@COSMO_INC1]

A great Video! couple of questions! 1: Do PPC clicks count in organic development of website? 2: As you said, algorithms change and it can mess the plans, in that case isn't it difficult to develop organic visibility?

[@MattDiggity]

1) please rephrase the question 2) yes. Google is the biggest competitor when it comes to seo

[@LennyYT]

Great stuff! I'd like to hear how PPC impacts SEO :)

[@avinashkatta1105]

Me too.

[@coadr93]

Officially, it doesn't. But traffic does, so that could be the correlation.

[@avinashkatta1105]

Nice thumbnail 👌

[@coadr93]

Matt, I don't really agree with what you say at 1:50. You can't put pretty much anything you want on PPC campaigns on the most popular platforms such as Facebook or Google. They have a lot of regulations in certain niches. On SEO pages on the other side you can adapt any landing page to also rank well in Google organically. Most good performing LPs are huge so you have a lot of content to play with and optimize and they will still convert well. While it's also possible to target pages with hreflang, I do agree that it's a lot faster and easier to pin-point with PPC.

[@MattDiggity]

Def agree what you're saying about Facebook landing page strictness. "Anything you want" might have been a stretch. 🙏

[@umoplata]

Seo Jesus does it again!!