Serato bought by Pioneer DJ! Phil Morse gives his hot take on the news...

Even with terrible data speed on a busy ferry crossing, the news about Pioneer DJ buying Serato was just too big for me not to switch my camera on and share my thoughts on how it will affect you, other DJs, and the wider industry.
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#Serato #PioneerDJ #Gear #Tech #DJTips #DigitalDJTips #MusicIndustry #DJing

[@brookbell1132]

I love that your on a cruise and still giving us your precious time and education, your amazing Phil.

[@digitaldjtips]

You’re welcome ☺️

[@jsz5506]

@@digitaldjtips Are you a DJ on this cruiseship?

[@Ares08080]

I really hope he waitied until he made port to upload this video.

[@digitaldjtips]

Got a bit of 4G from a passing island 😂

[@peacepuffz]

They should make Serato export crates to USB stick that works with CDJ's.

[@ShineRecordings]

The Underground Pro DJs still using Traktor Pro. They map their own gear and use professional Mixers. This setup is one of the most used because is timeless.

[@jocee2257]

It's the best

[@mgtow-balance3409]

hey that's interesting. i didn't know that underground scene loves traktor so much. i also love the programming ability of traktor. it's still a great software (less the outdated parts of course)

[@ShineRecordings]

@@mgtow-balance3409 just watch Richie hawtin, Chris Liebing, Dubfire, Marco Carola how they play! they use a Model1 Mixer, ANTELOPE Orion 32+ Gen 4 Soundcard (phenomenal Sound), Allen and Heath K2 Controller 4 Channels and Traktor! this is the most powerful Set i've ever seen

[@SuperFlashDriver]

It's funny how you mention that because I use VirtualDJ more often than Traktor....

[@imusiccollection]

Andy C thr best DnB DJ uses Traktor and a turntables set up

[@oursongs7554]

When company gets too big, it never good for consumer.

[@miyagithedj]

yup. this also means no more secrecy for the other hardware brands. Pioneer will know what everyone else is working on. This is only beneficial for Pioneer.

[@djkritikul]

I can see Rekordbox and Serato becoming a singular platform in the future. Makes more sense under these circumstances. But I also agree that too much power can be bad, so I hope Engine and maybe even Algoriddim jump in as new alternatives.

[@furryrug5998]

Yeah most likely buddy. Next gen controller in 2/3 yrs time maybe see a new hybrid software... a child of Serato & RB of sorts.

[@matthewparsons937]

Algoriddim really needs to sort the mapping out though. Using Spotify was a great feature, but not using the controller/s to their full potential was frustrating as hell 😤

[@mode7beats]

I'm still a strong proponent of the Reloop/Algoriddim combo. Both of those companies really seem to get where the other is coming from, and it really shows in the way the hardware and software interact. To me it's the most intuitive workflow I've used outside of turntables and a mixer, lol. I kind of hope this news means that more hardware manufacturers will start pushing stronger Djay Pro support(obviously the InMusic brands would probably start pushing Engine a lot harder, which is cool too, Engine seems awesome)

[@lindsaycripps1597]

If so just hope they stay with the clean layout of Recordbox. God that Serato looks ugly.

[@djkarcher1896]

Serekordboxato by Pirato DJ

[@AvalineSky]

Reduction of competition is never good for the end user.

[@allentastic]

Came to say this

[@bkbigtone2866]

Agree 100 percent.

[@TyneBridge90]

Aye you're right mate and we're certainly all benefitting from the deluge of energy companies after they opened up the market aren't we...not

[@allentastic]

@@TyneBridge90 energy needs to be de-commodified as it is necessary for life in modern society

[@GeekLabsMusic]

Definitely!

[@PacManShift6c]

Mixxx here i come 😆

[@gbaeck]

If Virtual DJ gets it's UI together it could be the new true platform independent DJ software.

[@DJPeterLo]

But it does make me worry about which dj hardware makers who will be left creating VDJ-friendly gearthat don’t compete their own vertically integrated software /dj hardware.

[@klausmogensen8691]

The UI of VDJ hasn't really been something people complain about since the new one was added in VDJ2020

[@klausmogensen8691]

​@@DJPeterLoPioneer hasn't really helped with VDJ integration since they released the first Rekordbox DJ version, so that probably won't be a big change

[@Pacoture71]

But for me vdj integration of the big hardware are pretty good, I'm not worry about that. I would be more worry about a big brother buying Atomix 🙈

[@jocee2257]

Imagine saying this dumb crap while completely ignoring Traktor which is the best

[@davidjalmo]

Phil! You just can't go on holiday ever again!

[@digitaldjtips]

Ha! Yeah it’s my fault

[@bigdaz7272]

Monopolization > Only gear in most venues > Subscription Only > Locked down with features behind additional Paywall > Pay to Play per Track????

[@djsnowpdx]

Both Serato and PioneerDJ had successful and competitive business models. This corporate consolidation is very bad for us DJs. Only question is “how bad?” Now I just happen to be in the minority of DJs who use neither. I use djay Pro AI primarily, and just picked up VirtualDJ for its legendary STEMS 2.0. I used to use Numark gear and now primarily use a Reloop Mixon 4. I gave Serato a pretty serious try with the Mixon 4’s Pro license inclusion, but once they wanted $450 for pitch shifting, that was the end of that!

[@mode7beats]

Yooo! Team Reloop/Djay here as well! And I also happen to be in Portland, fancy that!

[@DrackMuse1]

But if you don't use neither and you're in the minority, how is this bad for the majority of working DJs? I get bucking the system, but both brands have been a standard for nightclubs and festivals for decades. And I say this as someone who also plays vinyl, has rotary mixers, Numark turntables, and occasionally uses Traktor. Overall, I think this bridges the gap between Rekordbox and Serato. And from a hardware perspective, I predict Pioneer having exclusive Serato updates before it's rolled out to Rane, Numark and others.

[@mike._.feliciano6782]

@@DrackMuse1 If, Pioneer rolls Serato updates to Rane, Number and others...unless they charge them for those updates, what would be the point? I suspect Serato will eventually fizzle out. This, coming from someone who uses Serato.

[@djoldskool5763]

Thanks for taking time from your well deserved vacation for this important update.

[@digitaldjtips]

You’re welcome. Let’s hope there’s not much more news this summer 😂

[@drufunk]

Well as a Virtual DJ user with Pioneer gear and SoundSwitch lighting, I'll just take a seat and watch what happens out there. 😂

[@einekleineente1]

NativeInstruments is being more active lately. When I also asked about new HW I got the answer: " Something's brewing 🤫" So with the merger of Serato and Rekordbox and NI being (maybe) back in the game, this could give NI a push...

[@veselin4504]

what do you mean by HW?

[@jazzyjase123]

Hardware

[@robmayfield732]

God ,I hope so, I am a Traktor user and I really do not want to change. I love Traktor but....

[@DeeJaySunrise256]

Thanks for the update Phil. Enjoy your holiday. Much love from Dubai

[@DJBennyswift]

This came as a surprise for me and I’m sure for everyone else, I have Serato, Engine DJ, Virtual DJ, and now have Rekordbox and the course which I’m really enjoying very much. This will indeed merge both softwares and possibly bring in a new product if they do it. A refreshed Rekordbox with Serato stems and technology to improve Rekordbox. This will be something really interesting to see once NAMM comes up in 2024 or 2025. Have a great vacation with your family Phil!!!

[@digitaldjtips]

Thanks, we will!

[@JL-bu8bz]

Are you sure?

[@DJBennyswift]

@@JL-bu8bz sure of?

[@rockybourg]

Here's my initial reaction... Goodbye Serato...it's been fun seeing you in my rear view mirror. Sincerely, Virtual DJ

[@glenmontpiankhi]

Personally since I already bought into Pioneers ecosystem and it would have to be a major lack of innovating or creating some environment where they are asking financially for more than the value, this is a good thing for me. Now from a DJ perspective, I look to having VDJ and others step up because we don't want monopolies, they kill progress. Still for me, I'm riding this move.

[@TonyJacobsenUNBREAKABLE]

Wow, this is big! Thanks for the news!

[@ElDJReturn]

Between you and Mojaxx you both expressed my thoughts on this perfectly.

[@digitaldjtips]

Looking forward to watching Mojaxx’s video later

[@davewebb1417]

Leaves a huge opportunity for someone like Virtual DJ to become the goto software for the non-Pioneer DJ Contoller market.

[@drufunk]

That would be a better idea anyway

[@JYMBO]

Both VDJ & Traktor could step up if they act fast enough

[@jerrardbeasley4247]

@@JYMBO Unfortunatly, NI seems to have almost no interest in developing Traktor and are full of broken promises when it comes to Traktor.

[@heroldmutebi8200]

@@jerrardbeasley4247 Man NI is too slow with upgrades and improvements....they just don't give a F.

[@MoKingSr]

If I had a say, InMusic needs to talk seriously to Virtual DJ to develop a merger software with Engine.

[@renechang2406]

They probably will or should

[@trevorwoodley3897]

In addition, InMusic can leverage their Akai and Alesis tech for differentiation. Imagine a Controller with Akai and Alesis drums, loops, effects, sequencing and even sampling on-board, a la Roland's controller with TR drums baked in. The possibilities are endless for differentiation and driving compelling evolution of DJ gear.

[@eclipsemusic13cadomusic2]

Now that Serato is linked to Pioneer, Engine to In Music / Denon DJ and Traktor to Native, the only « free » and serious competitor is Virtual DJ.

[@renechang2406]

I hope inmusic buys virtual dj. It has the best stems isolation quality

[@_cr8ive_]

The 911 for DJ industry just happened....lol

[@djjoeykmusic]

Great Video! Thank you

[@digitaldjtips]

You’re welcome

[@poporowyo]

78% is too much. If the New Zealand government was smart, they'd either block or severely restrict this.

[@DmitryInNz]

NZ's Foreign Direct Investment Office is looking at it, the deal is pending their approval. However, our govt is known to not get in the way when substantial amount of cash ends up coming into the country like this especially in a situation like this where no other local players will be hurt (since there are no other local players). We shall see.

[@kikisstavrou1301]

too much money to say no

[@krisyflynt9211]

Pioneer pushing out competition isn't good for us. Shows Pioneer now see Denon as a big threat.

[@renechang2406]

This was a status level move to keep it's prominence for sure. Like u said. It shows the threat.

[@tamparey979]

Enjoy your time off and thanks for taking some of your time for this update.....I would like to see denon start something new they already have the brains and the right mind set as in all and one if they do come out with there software more powerful I hope they inbeded it into to the hardware so there's more display option

[@JayElzDj]

You bring up a really good point about Pioneer now owing the 2 top dj platforms. Will be interesting to see what Engine Dj will do in the future for in brand controllers. I have serato suite, but would definitely move onto Engine if Serato forces subscription plans on their users.

[@MrSamuel9126]

Maybe inMusic partners with virtual dj instead of Serato, which would be great since virtual dj is powerful in stem separation.

[@digitaldjtips]

Could they afford to?

[@renechang2406]

​@@digitaldjtipsThey have a bunch of assets. They can leverage them in order to remain second tier.

[@DJCesarAlas]

I commented this to @mojax on the launch of the Denon Prime 4+ video. Denon needs to make a competitor platform to Serato.

[@cbsdave3g]

Looks like subscription base updates to serato are coming. If you want the latest update you have to pay. No competition means higher prices.

[@robertschnobert9090]

Have a nice vacation, Mr Morse 🌈

[@digitaldjtips]

Thanks!

[@DonOneDetroit]

Hopefully, Serato will now FINALLY add a rating system, and right-click functionality for the library would also be nice!!

[@digitaldjtips]

From a purely technical point of view, the best bits of both platforms combined would be good!

[@DonOneDetroit]

@@digitaldjtips Yes, heck I'd prefer a separate app for music library management like they have apps for Serato Sampler and Studio. Not sure how they completely missed (neglected) this need and allowed the 3rd party app market to grow. I like (but not love) Rekordbox Pro's functionality in that regard but Serato is a complete nightmare in programming. Who knows better than Serato does about how there needs to be a separate standalone workflow for this?!? I'd love to see what they come up with and hopefully, this is on the agenda!

[@lampexxl8599]

I just hope they don't mess up. A wider compatibility of Controllers with Serato would be nice, esp. when it comes to PioneerDJ gear. We will see, but I'm also worried about an oligopoly.

[@digitaldjtips]

Good points

[@ninjalightning2631]

Marilyn Monroe moment at the back left corner 😊😊😊😊

[@UnoDat]

Virtual DJs time to shine!

[@lloydthesage1164]

I just want to say thank you so much for the golden tips back in the day when i first started🙏🏾

[@digitaldjtips]

You’re welcome

[@Johnnyjawbone]

Pioneer is the EA of DJ'ing

[@daza7560]

Enjoy your well deserved vacation, dedication all the way Phil even when on holiday 👍🏻🏖

[@digitaldjtips]

Will do daza

[@djgtxgeorgetumosas3246]

Hope your haveing a good holiday phill

[@digitaldjtips]

Thanks!

[@Punks1nSandals]

Good news😊 Enjoy your summer break 🙌

[@digitaldjtips]

Will do!

[@Froxdj]

Holy shit, this is HUGE!!!!

[@gavindc2507]

If this leads to Serato integration for CDJs then that's a win in my book

[@madagreement]

Bad news indeed... Good news : it looks like you are traveling on boat in between Greek islands XD

[@digitaldjtips]

We’re having fun ☀️

[@blunite545]

In my opinion Virtual Dj is best. Highly configurable, easy to use, massive functionality. Been around a very long time. Works with just about any controller old or new. VDJ script makes it even more powerful. I have used most all the DJ software, serato, rekordbox, traktor, Mixxx, cross dj, dj mixer, dj pro, etc etc etc. I always go back to VDJ for the best DJ user experience. This acquisition from Pioneer may be just what VDJ needs to bring it up to the next level. Let's see what happens.

[@DmitryInNz]

If I didn't have to fork out another $1k nz for vdj pro after buying ddj1000 (which I absolutely love) I wouldn't have switched to RB. VDJ is excellent!

[@jocee2257]

That's pathetic *laughs in Traktor*

[@jocee2257]

The way you describe vdj, Traktor does it way better, clearly telling me you have never used it

[@blunite545]

@@jocee2257 Incorrect. I have used it many times. While a good DJ program, it just does not hold up to VDJ. In my opinion.

[@zzzzoot]

If Pioneer tries to force me to pay a subscription to use my DDJ-1000, I'll be going back to VDJ...

[@digitaldjtips]

Why would that happen?

[@djladye7982]

VDJ is better anyway….IMHO

[@hvxcolors396]

The big news here is that InMusic didnt buy Serato. Pioneer bought Serato for some millions and that is money they can't spend on something like developing better standalone controllers. Lets face it, Serato started as a niche product, became a mainstream product and never made the move to a standalone platform, making it again a niche product in the near future. Buying Serato is mainly buying a brandname in a niche , not so much unique features. Big question now is, will InMusic convert Rane towards standalone products or sell the brand to AlphaTheta Corp?

[@chukah9484]

I would be surprised if rane was sold to pioneer I'd think inmusic would keep the rane brand name as its popular in the hip hop side of the industry and make a more dvs supportable engine OS / software for imbedded rane gear. Some controllers and mixers that with imbeded dvs support, perhaps a hip hop focused product line could be made that may allow them to adopt some of the serato / denon market that see the blood in the water for serato and would see a stand alone dvs set up as a viable reason to change software away from rekordbox especially if that becomes the only route that isn't subscription based.

[@bartgyurkovics7009]

Same thing happened when Dell bought VMware … all other server vendors still supported VMware, but the integration Dell - servers with VMware went to another level. Oracle buying Sun to step into the hardware business and making the ultimate Oracle DB appliance. So I think serato - pioneer integration will go a step further … making the choice between pioneer or any other controller even more difficult, or easier … because it becomes a no-brainer to chose a pioneer controller.

[@trevor_mounts_music]

I used VDJ for a while last year on a trial and it kind of smoked everything else imo...may just go back to that.

[@tek00732882]

I think it will take some time before we get any combined software from them both... As they say they both will continue do their own stuff for now and they need to set up a new team which will share the secrets both ways and figure out how to go from there.

[@digitaldjtips]

Sounds about right, anything more will be medium to long term

[@cosmicpuma]

Interesting times. As a Rekordbox and Engine DJ user, I think engine needs to create a phone app for mobile editing....I use my SC6000'S with Beatport Link, map my cue points and loops on my hardware as a result but it would be awesome, to go back and reedit, so to speak, on a mobile app. Thanks for the update Phil, shared on insta earlier and tagged your full story DDJT website. Have a great holiday. 🙌☀️🙌

[@Sheriffvlogs]

I think they do have a mobile app

[@cosmicpuma]

@Sheriffvlogs Unfortunately not yet... You can use the Rekordbox app to set your cue points etc and then import into Engine OS but for now, Engine only exists as a PC/Mac or on device option.

[@simonmatsuyama]

I’m a Serato Video + Soundswitch DJ. I’m rocking RANE FOUR right now and I love it! But I understand this move from both Pioneer and Serato. InMusic have been pushing significant improvements of Engine with more affordable hardware. It’s been strange that Serato didn’t take full advantage of the Prime 4 screen over the years. So if Opus-Quad becomes the ultimate standalone Serato Controller, I think that could be game over for InMusic to stay at the top without making Engine DJ the leading software on the market. I love the competition and I really hope the Opus-Quad center screen gets the Prime 4 treatment with full support for vertical 4ch mixing + Serato Video, STEMS and Flip controls. That would be amazing.

[@digitaldjtips]

We’d love to see that on the Quad!

[@homepc-carlisle]

nice shirt Phil

[@digitaldjtips]

Thanks!

[@mintomax2]

I agree with everything you said what is worrying me is that as recordbox is a very pro subscription based platform that we may get into a situation where you would need to pay forever till the end of time for using your own equipment this is on top of paying for your music (which if your not in a record pool is expensive) paying monthly for your basically everything you can think of and this is on top of the more traditional bills gas/electric/tax etc. when there is a cost of living crisis the last thing we need is paying hundreds of times the cost of something because we only have the option of a subscription rather than buying things outright (which is much cheaper in the long run). I mean is there anything at all that isn't subscribed anymore that isn't another monthly bill.

[@J-DJ]

...... buying things outright (which is much cheaper in the long run)..........thats also what I like👍 .......I mean is there anything at all that isn't subscribed anymore that isn't another monthly bill........ 👎 exactly, all they want is to suck $$ out of your creditcard month after month, year after year

[@imusiccollection]

Using stand alone hardware

[@trevorwoodley3897]

Solid thoughts, Phil!

[@digitaldjtips]

Thanks

[@billpayer3745]

I think this will end up with a merged rekordbox / serato platform but with a huge push by Pioneer to make sure everyone is paying a monthly subscription for various levels of features. I do think it's the perfect time for Engine DJ to roll out the platform to 3rd parties such as Roland, Rane etc though. Bringing a seamless laptop and standalone integration to market where you could practice at home and when you get a gig, to put Denon DJ on your kit request at the venue. We may then avoid the monopoly and have Denon DJ Vs Seratobox as the major players with VDJ as the awesome but slightly left field choice.

[@epic3ntre]

A hybrid platform will come out of this, with either the Serato or Rekordbox name. I've probably bought my DDJ-FLX10, which uses both, right at the event horizon of everything!

[@osbert]

As a Traktor user with a Rane SL3 (because the lag on the A6 is just awful in comparison), all I hope is they don't start going bonkers trying to lock down all the old Serato compatible equipment even more than it already is.

[@djcruz99]

Excellent WI-FI on your cruise ship. I think long term Serato will become a multi tiered subscription just like Rekordbox. Tractor, the door is slightly opened

[@digitaldjtips]

It took 110 minutes to send that video 😂

[@IanCassanova]

Nice shirt Phil, enjoy your cruise.

[@digitaldjtips]

Holiday shirt!

[@HongStarr]

I believe that whichever prominent company acquire VDJ will achieve significant technological advancements with their software.

[@digitaldjtips]

True

[@Djogentertainment]

Time will tell ✌️

[@DJMeku]

I'm worried for VirtualDJ, my favourite app

[@bboymac84]

Hopefully they make serato a better software with their library!! The need a huge overhaul!!

[@laughingman4]

I kinda wanna say this smells like a monopoly, cuz thats an aweful lot of market share to command all at once. but I'm dying to see how this shakes out. Unless I'm mistaken, this purchase still requires regulatory approval.

[@mcpeko5773]

Yeah. Interesting. I love NI so much though! Hope Native ups the tempo on the roadmap.

[@MrMnwolf]

Think things could go either way, I only think time will tell what is going to really happen! Personally, I'd like them to hold true to what they said about keeping things seperate, but a woulda also like tio see them integrate the two in some aspects. I've only used serato, and only have a numark nvII. So I'm limited with real hands on experience!

[@edsmith4821]

I knew there had to be a reason why Pioneer didnt introduce the Rev7 with Recordbox as well as Serato and now we have it

[@R17fontay]

This is horrible for the DJ and music production communities. There is a big trend of investment firms buying audio software and hardware companies. Pro Tools and Moog are just two of the big names that were bought out this years. Soon only a few companies will have total control on how you create and play music. Very scary times for music lovers. This is 1000x worse than what large record labels have done to music the last 5 decades.

[@kereamohau]

Well if you can't beat them, buy them!

[@denzolscarface]

As an engine user , I use serato to mix using the stems Engine will have to make a software that works in the same way as serato

[@orthologos]

Whoever directed the people at Pioneer Dj to do this really had a head, no joke, checkmate. The death blow for Denon et company.. Pioneer gave the central blow to many non Rekordbox consoles.. They will probably fold under the umbrella of those from VirtualDj, but, not well enough... Practically and theoretically, non-Pioneer consoles enter a state of outlawry. I wouldn't be surprised if renowned companies in the DJ market end up in the dustbin of history... we'll see.. I can imagine how Denon comes, humiliated, to the door of those from Pioneer Dj, to ask them for some ..crumbs that fall from the master's table.

[@digitaldjtips]

On the contrary, we think this reshapes Denon/Engine DJ’s future, but not necessarily in a bad way

[@ebm326]

I would like to see the ability to easily export all data from serato to USB for use in cdjs like with recordbox.

[@billykatsoulakis8258]

Great I just bought a Rane Four.

[@JohannesNielsen]

Monopolies are never good for the end users, while Pioneer some how became the industry standard I am warming to Dennon in combination with how I use Abelton Live 11running through an Abelton Push II or III and as I am more of a Producer I find the over priced CDJ's very limiting and I would rather simply build my own Midi Controllers. The only digital DJ gear that I have used is a Hercules console with Djuiced. I am more leaning towards Engine DJ and a Dennon controller for corporate DJ work

[@ddetongre]

InMusic would have to seriously lift its game with EngineDj. As it currently stands, the software is very clunky in the backend. Lexicon Dj and ATGR (to some extent) have stepped in to allow dj's to manage their record collections. The fundamental software is not as good as Rekordbox and the sync manager is a disaster beyond putting new tracks on to a media player.

[@DanielleKingdjdinosaur]

i do not like Recordbox.I am fed up with Pioneer just owning everything.Serato what the hell?

[@RobertD_83]

With how hard Microsoft is being blocked from a acquiring more gaming companies in surprised this has gone through (if it has already). Having a single company in control of so much of any industry is a bad deal imo. Hopefully if the sale completes someone comes out with an alternative.

[@d3j4v00]

Do you remember how long it took to fight Microsoft on their monopoly?

[@soiceyboy33]

I was just thinking about that. It's just like the Microsoft Activision deal

[@DmitryInNz]

Issue is this is factors smaller than MS and the markets they are in. Drop in a bucket. Plus, Serato being a NZ company it's up to the NZ govt (its Foreign Investment Office) to approve this. Which is likely to happen because it a) won't hurt any other business in NZ and b) will bring a bunch of cash here. If Alpha Theta commits to keeping Serato R&D here then it will fly through the approval, imo

[@james141111]

I think you are right Denon will be forced to bring out some desktop/laptop DJ software now. I think this bad news for most people, the way Pioneer DJ have gone recently with all their money grabs and the pointless feature gating of their products they have been doing for years, they are not a consumer friendly, trustworthy company in my view. I expect much more aggressive monetisation attempts from them in the future.

[@roughdoggrider]

Makes virtual DJ stand out more.

[@renechang2406]

No they can buy out virtual dj

[@renechang2406]

Engine is that ....

[@renechang2406]

Well they see Denon as a threat now. this is a status level move to stay on top.

[@djshenks5281]

As a Rekordbox user who started out on Serato around 2009, but switched in 2019, I am hoping for good things from this acquisition. Both softwares have features that I do love and would really want to see them become more similar, if not just one platform but one where we can switch the interface from the RB one to the Serato one of we wish to. Also we could see more dual compatible hardware devices in the future 🤞🏽

[@digitaldjtips]

I think you’re right on the last point

[@dionnepiper1771]

very interesting development in our industry. 'Monopolies typically don't play 'nice' and work to their advantage. I use Pioneer decks with Virtual DJ and concerned about exclusive features released for Serato only. This will not make me change to Serato, though.

[@bigbadjojo4863]

I am glad you made this video, thanks! I once thought that Serato was owned by Rane, but Serato and Rane has a big developing contract with each other more than an any other company has with Serato. I believe that partnership is slowly coming to an end because of Engine DJ software and Serato sees that, because what's next for Engine DJ is something I have been questioning for a while now. That is time code controls through vinyl and CD. Serato is big on using time code vinyl records for turntable DJ. So i think the Serato company saw this point in it's life to profit with a merger that will keep it's self alive with a new ownership that could really feed into it. I think it's a really smart business move, because they have competitors but there's two new competitors in DJ software out there and their software comes in these standalone units: engine dj and recordbox. I believe that standalone probably has hurt the sales of DJ software even if that's slightly, but in business you got study trends and in those slight sales drops professionals can see the furture of a company, so for Serato users this sale to Pioneer might be the best thing for them. Pioneer will help keep Serato fresh and alive and they possibly could bring some new features to Serato as well.

[@digitaldjtips]

Interesting take on it, thanks for sharing

[@flyduck]

Sold out

[@Scorpio9001]

Lets not forget that Inmusic Brands still owns the IP for alot of DJ software. IE...Deckadance, and MixMeiser. They just have never done anything with them since acquiring them.

[@No--0--Spin]

so it is going to come down to VDJ vs SeratoBox? Wish VDJ was bundled into higher end controllers like the Rane One for ex.

[@RussFryman]

Phil - idk if you're right, but my first thoughts were the same. My impression was that the ONLY thing keeping inmusic from releasing engine as a stand alone product was to avoid pissing off serato. I would suspect that is no longer a constraint.

[@digitaldjtips]

They probably felt there was no demand and it is a hard market to enter. But if they want to continue making laptop DJ hardware, they have been forced into it.

[@tumeta]

where are you going? have a nice holiday!

[@digitaldjtips]

We’re travellin’

[@Fringeyman]

Great news for Rekordbox users, bad news for Serato users. If you buy a company that does (part of) exactly what you do then it will definitely be absorbed into the parent company eventually. Will be looking seriously at Engine DJ if that becomes standalone software

[@digitaldjtips]

We suspect so

[@Fringeyman]

@@digitaldjtips I'd be seriously annoyed if I'd signed up to their subscription service. Hmmmm, a load of year long subscriptions with more stable revenue projections to push up the sale price? Maybe I'm being cynical?!

[@ppg19782]

Nice cruise brother.. My Denon Prime 4 is on its way due to shortages. My question though which software is the best for the Prime 4? I used be a mobil dj back in the day and miss my vinyls lots of fun.. now the technology has change and I want to get back to see what has come upon. Thank you for your time and enjoy you beautiful scenery and relaxation. Much blessings 🙌 🎛🎚🎤🎧

[@digitaldjtips]

Stick with the supplied, standalone Engine software

[@ppg19782]

@@digitaldjtips any recommendations for Virtual DJ for Prime 4....any good? Ty

I think that merger and a consolidation strategy was already in the works (or even laid out completely) when the FLX line was planned. Why to continue with products for two separate platforms when they know that one of them will be absorbed by the other :)

[@digitaldjtips]

That occurred to me too!

[@DmitryInNz]

A deal like this would have taken over a year, easily a few. So very likely!

[@AlexMoschopoulos]

I think my only concern will always be the licensing/price point. When you suddenly are paying up the nose to just use the software. Maybe if Pioneer made a 100% full version come free with most of their controllers, it would be a huge draw.

[@danielbadideashaver4894]

That's kind of already what they do. Now, they'd just be doing it without paying a royalty and while collecting a royalty from everyone else. You'll probably end up seeing something like "founders edition" controllers that work with new features before their competitors. Or, more likely imo, they'll eventually cut 3rd party support all together. That will make the market exactly as it is now, minus Serato, with all of the cool Serato features integrated into Rekordbox. You'll be stuck between Pioneer DJ, and a software with settings that will force you to think. It's the DJ world, so Pioneer will win that battle.

[@BenNuProductions]

News from a cruise!

[@digitaldjtips]

Not quite so glam, it’s a car ferry 😂

[@trevorwoodley3897]

InMusic can leverage their Akai and Alesis tech for differentiation. Imagine a controller with Akai and Alesis drums, loops, effects, sequencing and even sampling on-board, a la Roland's controller with TR drums baked in. The possibilities are endless for differentiation and driving compelling evolution of DJ gear. I expect InMusic will have a response to Pio's hybrid turntable as well. After all, they have the Denon DJ and Marantz turntable tech to build on. I played in a club that had 2 Denon DJ turntables (along with a kickass PA), and it was a pleasure to carry along a crate or 2 so I could use em along with my CDs at the time. Sweet times. I always picked out the big fat 12" mixes of my fave vinyl .They went toe-to-toe sonically with the CDs just fine and there's nothing like that vinyl bottom end and "air"/sparkle when they're properly recorded, mixed, mastered and lacquered.

[@digitaldjtips]

Thanks for sharing

[@djlvargas73]

Hope software will be free when bought a controlar pioneers 😊

[@barkovurur3043]

What if, and I know this sounds cray-cray, maybe DJ's could use those polyvinyl acetate analog storage devices? No vendor lock-in on a record.

[@doccomoli]

Honestly my first thought was “Well, I wonder what happens to my Digital DJ Tips Serato course when there is no Serato?” I hate when there is less competition. But it will be interesting that’s for sure

[@digitaldjtips]

Serato won’t go anywhere any time soon! And we’ll continue supporting your course whatever! 👍

[@ayewhite333]

Should be good news for rekordbox users like myself

[@jzea5605]

Funniest intro 😂😂😂

[@mrfreightrain]

My thought is Disney buying all these companies the quality is going to go down