Pioneer DJ Bought Serato?!? | Beatsource Tech

[@Mojaxx]

There weren't any jump cuts in the end. But if I'd taken that part out, it would have meant... a jump cut. Maybe I missed my calling as a freestyle rapper.

[@djtheob01]

Ha! Professional as always sir!

[@serkankocak]

😄

[@tomlebree3375]

Thinking about this with my PE hat on. Given Francisco Partners own Native Instruments I think there will likely be a push to make it more ubiquitous. This creates a clear liscence opportunity.

[@leesinthemix]

Regardless of what the positives are, let's be honest this will ultimately lead to one definitive outcome... Higher prices for consumers.

[@DanielleKingdjdinosaur]

Correct

[@corneliusbosket4407]

😂😂😂😂

[@substance90]

How so? They are after completely different target audiences - Pioneer - Clubs, Serato - Home DJs.

[@jazzyjase123]

@@substance90serato home dj 😂😂😂😂😂🤣😂😂😂😂😂

[@thecadillacoftokyo8788]

@@substance90if everyone has to buy and 400 dollar box to use competitors products we lost. 😢

[@npar9630]

I jumped the Serato ship once they adopted the SAAS model. I've since ordered a Condesa and going Traktor. Haven't looked back since. Pioneer sound was never for me and as an industry insider, it breaks my heart to see clubs and festivals saturated with Pioneer gear when there are so many more interesting options out there.

[@elissitdesign]

The pro DJ booth has always been standardized. People would play if you had anything other than 1200s. Early 2000s in the battle scene you saw Numarks. But it’s always been “standardized”

[@JamBurglar]

This reinforces my preference for vintage gear. I want something that I can buy, works out of the box, and lasts until it breaks and can't be repaired. I'm wary of anything that requires software support to keep running as it was intended. I'm adamantly opposed to paying a subscription fee. Consolidations like this seem to increase the risk that older products will lose support and their useful life will be cut short as a result. Also, as these smaller companies get eaten up by large ones, it feels like our options are becoming more and more limited. For example, I don't think any company offers a good scratch mixer with an external effects loop these days. Most good audio gear is not cookie-cutter. The little oddities of the gear that sets it apart from other things on the market are often what makes it great. As the companies get merged, those idiosyncrasies tend to vanish. For example, I don't think any modern DVS mixers have external effects loops anymore. On the other hand, if this move somehow betters Serato/Recordbox without limiting availability to Alpha Theta products, then it may be a good thing. We may get the best of both worlds. Not that it matters to me because my trusty Rane TTM-57mkii is "no longer supported".

[@elissitdesign]

As a Scratch first gen I bet I’ll loose support soon. I’ve had my transfer box for forever.

[@DJCesarAlas]

The positive? Denon will now have to work on what I’ve always wished for: a proper DJ platform for their controllers. I love Serato, but the more I use Engine DJ, the more I want to use it exclusively.

[@swissivory]

This!!!!

[@djxsquizit]

Denon is trash bruh 😂

[@autorverse]

i'm all for denon but lets be honest -- engine dj absolutely sucks!!! needs to mature a lot more

[@hardkore360]

wouldn't it be great to upload an OS of your choice and then fully integrate it into the controller? Say I want VirtualDJ, ok, I purchase the license, activate it on said controller and download it via the web. OR say I want to use Serato, Ok, purchase Serato Pro, download on controller and override the previous OS and start fresh. I think we need to have this type of option available in the future, the microprocessors in these devices are obviously fully capable of supporting multiple engines as most will allow computer and standalone mode. However, it all comes down to Pioneer, Denon, and others to make it a reality.

[@djsubculture2786]

Now if they would only do DVS.

[@NueNueKiro]

Hey there, my gut feeling is telling this is how it’s going to play: For medium term nothing major will happen, but in the long run I think that Serato is going to be deprecated, slowly and surely, until it becomes irrelevant. Let’s not forget that Rekordbox in performance mode is basically a Serato clone but it’s more open in terms of hardware, soundcards especially. They even use if I recall correctly the same frequency for the DVS as Serato and Serato disks work in some way with RB. In terms of hardware, yeah, maybe we’ll see something maybe interesting, although given the last releases from Pioneer except the REV 7, I highly doubt it. InMuisc won’t take kindly to this, i’m sure, and maybe this will give opportunity to N.I to finally release some standalone hardware as they’ve done with the Maschine+ and finally making Traktor Apple Silicon native, so the knowledge of RISC based CPUs is there at this point, hopefully the incentive is there as well as we need more competition. I don’t think that Pioneer owning the booth more than it does is really healthy, as it’s not really healthy in my books the status quo either.

[@thomasamos4055]

This is a good summary - Serato was the competition. They get to absorb the technology and consolidate the platforms. Asset strip the devs and probably lay off load of them. Would be an edgy day to be a Rekordbox/ Serato employee.

[@djsubculture2786]

"...if I recall correctly the same frequency for the DVS as Serato and Serato disks work in some way with RB..." It's true, Serato control vinyl works with Rekordbox.

[@MakingMadBeats]

My first concern was also that Serato DJ will be a Pioneer exclusive thing in the future. I simply can' t imagine Rane Mixers without Serato for example.

[@sagefirman1391]

I have 2 initial thoughts. 1. Alpha Theta doesn't really need to change anything. This is likely mostly a business play to immediately get a huge amount of market share. Now Alpha-Theta gets Serato license fees when Denon/Rane/Numark etc hardware that unlock Serato gets sold. 2. It's more interesting what InMusic does. They don't have an in-house DVS anymore. And if they continue to buy from Alpha Theta and let's say they could have a choice of licensing Serato or Rekordbox then do we see the possibility of REkordbox compatibility on InMusic hardware? Or the third choice, start working with Traktor. I wouldn't be surprised if InMusic buys Native Instruments or the entire Soundwide parent company (that I think had huge layoffs recently).

[@scoopjoy]

Native Instruments already was acquired/merged with izotope, plug-in alliance and brainworx… in line the last month or two

[@sagefirman1391]

@@scoopjoy that happened last year I think the only recent change is they have ditched the SoundWide name in favour of NI on the masthead,

[@leesinthemix]

NI is majority owned by private equity firm Francisco Partners with market value of $41bn, so InMusic already missed the boat I'm afraid.

[@bboymac84]

Yea I got layed off from Soundwide, it sucked!

[@vishnuvaid7465]

Why even buy Native Instruments? I have no love for TP3 - super sad

[@DjMbezzle]

All I can say is, if you are currently enjoying the way serato works for "free" with your current hardware then buy a backup of that hardware now and grab a backup of the latest software because 100% chance that future hardware/software releases will be subscription tier based.

[@matthewjswider]

I don’t think you’re going to have to worry if you already have the entire software suite. Like grandfathered in. They’re not going to dismiss every customer they have already to try to regain them again with monthly fees that were not paying now.

[@NueNueKiro]

@@matthewjswider don’t hold your breath, look at what autodesk did to the customers that had lifetime licenses when they tried to activate their LIFETIME LICENSE on a new device. Spoiler alert, they were denied and autodesk suggested going for their subscription.

[@J-DJ]

100% agree. 👍 Not so long ago you could buy Serato P'nT, FX, Flip etc as separate add-ons to Serato DJ Pro, now you have to buy the whole package DJ Expansions with all 6 add-ons ($349 - ridiculous! when I dont need Play, DVS or Video) OR as Serato probably prefere pay $9.99/month on a subscription basis, month after month and year after year sucking money out of your creditcard.

[@DjMbezzle]

@@matthewjswider They literally did that already when they went from SL to DJP. What theyll do is release 3.0 or something under a different name then say "your existing software will still work with our old stuff but going forward the new hardware is only compatible with this new software and there will be a $12 a month perpetual fee"

[@matthewjswider]

@@DjMbezzle yeah, I could see them doing a completely new software and changing the entire thing on us. Gladly, I’m not super interested in much beyond what serato 3.0 can do, already have cdj3000’s, phase, an s11 mixer, and a handful of sampler options. How much further can this thing go beyond what we’ve already got before it’s not even DJ’ing anymore. I’ll gladly stick where I’m at if it gets out of hand, or becomes too rapey.

[@nigelsim18]

Typically a company will buy another if it's cheaper to buy their skillls and products/services than do it themselves. I see this as a huge pat on the back to the Serato team. Sure it's going to end up as one product down the line, and as a DJ I look forward to the result.

[@ferguswaveforms]

Hoping that they fully understand the importance of Serato software to a huge number of DJs. It would be nice to export to USB from Serato or have serato software running on a CDJ/XDJ.

[@alexjeanedvard]

This would be the best !!

[@2cents4u]

They could've done that a long time ago but chose to put out Rekordbox instead and now because their investment isn't working they buy out the competition. That is a huge red flag in my book. I haven't been to a single venue where djs are using Rekordbox on the setup. It's either Serato via controller or Scratch Mixer or USB inputs via CDJ...I'm not happy about this at all.

[@JustinJacobsjustlove]

My concern is Serato will move to a subscription based service only. As it stands now you can either subscribe or purchase Serato DJ Pro. I'm worried that they will do what they did with Rekordbox after update 5.8. The next major Serato update could turn it subscription based only.

[@adriano6k]

Do you think if we go out and outright buy the license right now we could be grandfathered in so we won’t have to pay monthly subscription?

[@JustinJacobsjustlove]

@@adriano6k I own the license for Rekordbox 5.8 one they moved to Rekordbox 6.0 it became subscription based only. I currently own the license to Serato DJ Pro, by the next major update they could easily make it subscription based. I'm sure you'll be able to keep and use what you currently have but if they add any major features you have to pay up.

[@J-DJ]

Subscrition based software is moneymachines, Pioneer will give a fuck in licens-fees from other manufactures, but go after sucking $$ from your creditcard month after month after month, year after year ..... That will be the future. New updates working 100pct on Pioneer but not 100pct supported on other brands, and probably with an error message something like "now its time to go out and buy a new Pioneer controller". 😊

[@doctormasterdevil]

Thats why VDJ is King

[@everydayjumblist]

I feel like the market badly needs Traktor to come back, but then again I see them as more likely to take business from the InMusic family than Pioneer. Lets face it, with this Pioneer have ensured that they have things sewn up in the pro market for a long long time.

[@BillyBatsonMarvel]

Traktor never left but the support did.

[@NueNueKiro]

I wouldn't disregard them just yet. I believe their strategy is to keep Traktor on life support and innovate first and foremost on the Maschine front, since there is the big money, and maybe trickle down some of the tech to their DJ division. It wouldn't surprise me to see a TP3 or maybe a TP4 for iPads as well for starters, since they also run on Apple Silicon and now Traktor has native support, and then some form of standalone hardware, since they did it first with Maschine+. Let's not forget that N.I are very hesitant now to try new things considering both their version of stems and remix decks failed pretty badly, with hardware based on that to boot.

[@abacate]

One thing we might see coming out of this is Pioneer snagging Serato's superior stem separation tech and bringing it to a future generation of their club hardware.

[@1DJTheMessenger]

I just want to plug my laptop into any pioneer player and have it work seamlessly with Serato software and be able to use one library for both Serato and Rekordbox.

[@percyabba]

Hard for me to have a strong opinion because I am a Engine/Denon user that also spent most of the past 10 years on Denon using decks to control Traktor. Would love to try Serato on the Denons but I believe you said the integration on the SC6000ms wasn't the greatest. Also everyone always says don't switch software unless you have to but it is an interesting bit of news. One thing for sure, there has never been a more fun time to be into DJ gear. Shame some of the prices are so high these days though.

[@djrandlel]

My first thought is Serato's stem technology coming to Rekordbox, hopefully soon.

[@fausto412]

Rekordbox has stems already for a few months and it works with all pioneer controllers.

[@djrandlel]

@@fausto412 yeah but Rekordbox’s are the worst of all DJ software and Serato’s is much much better.

[@madsappeal]

I don't think we will get it. But I'd love to be able to analyze my tracks in Serato and have my CDJs be able to read the info. However, if anything like that is going to happen, I don't think they will update the firmware on older gear, but only introduce this to newer gear.

[@Rickky007]

I think is time for technics to come up with their controllers , cdjs & mixers .

[@furryrug5998]

Would be cool 😎and think the fans would be interested. They're owned by Panasonic who are massive corporation and did around £30-40billion in revenue last year so they have the funds.

[@MrSTAYUP33]

i said this would happen about 5 yrs ago. congrats for getting the big bucks Serato, helped me make the little bucks since 07

[@WillThaK]

3 years ago, I was told Traktor would be out of business soon, and today is looks like, it’s only a matter of time until Serato becomes No ‘More

[@jasonparker1454]

Inmusic should work on getting Traktor. still the best DJ Software on the market if we talk about algorhythm quality and beat grid analysing. also Inmusic - Denon needs to step up in effect sound quality to be able to stand in long term. so the izotope Genes in Traktor would really help.

[@bigdaz7272]

Monopoly > Subscription ONLY model > Locked down Functionality behind an additional Paywall Honestly not a good direction at all for anyone other than Shareholders :(

[@federicobersano]

buying Serato is also probably a defensive move, trying to pre-empt someone else (say Inmusic) buying that too. Better Pioneer than many others.

[@Puremixdjtv]

I've been DJ'ing with Serato since it's inception back in the early 2000's. I've DJ'd on other software, but Serato has always been my go to because of support, development, stableness and features. I would love to see a stand alone controller with Serato built in, no laptop needed, just a USB. If Pioneer is smart, they would incorporate Serato as the software OS, DVS and combine it with Rekordbox or completely make a standalone Serato controller for Serato users and continue their Rekordbox gear. Give us options and you'll always have the market.

[@djxsquizit]

Dude, Pioneer has a few controllers with built-in Serato with stand alone USBs, too

[@Puremixdjtv]

@djxsquizit They have controllers that are Serato compatible, but not a standalone unit with Serato built in as the os software, without the use of a laptop. Every pioneer gear has Rekordbox running on the units and can run Serato with a laptop.

[@djxsquizit]

@@Puremixdjtv You're too needy, I dont think DJing is for u lol

[@Puremixdjtv]

@djxsquizit 😆 I don't need it, but it's always nice to have options.

[@PAVEL-JAKL]

Wow I did not expect that..😳

[@Varietea]

Wonder how this will play out.. tech wise can help both, more compatible gear would be bonus, maybe certain new elements will add cost options e.g usb export mode, unlocking features, dual compatibility etc.. ..hope they respect the serato heritage 🤟 🤨🎵

[@Esenfur]

I feel like the audio engingeers just said "fuck it we don't get the stems thing, help us" and it escalated so much this was end result 🤣🤣

[@traktorpro10]

Glad I’m a Denon DJ user.

[@cbsdave3g]

How will Rane keep secret of what a new controller has before release if they have to give to Serato for software to work, Pioneer will have this info and release there own if they have this info from Serato. This will be a problem for other manufacturers to keep competitive with pioneer knowing what’s coming out.

[@RENAISSANCENOIZ]

I would love to get continued support for the RANE 62! Best mixer ever (for me at least)

[@curtjames939]

Right now, I think inMusic is wishing they’d thought of this acquisition first. It really would have made a lot of sense for them given the RANE ownership and that Engine DJ currently only runs on Denon and Numark standalones.

[@mm-2018]

I wonder if they were allowed to..do to monopoly..they missed out

[@djcvmusic1]

now they need to get Traktor like I already said in the past. 😅

[@IamCoast2coast]

Nobody uses traktor

[@NueNueKiro]

@@IamCoast2coast i am

[@eranroseman]

I believe that the main reason for Pioneer DJ buying Serato is that inMusic won’t buy it.

[@TimParker]

Not needing to setup Rekordbox and have a second library to play using USB / CDJ once in a while will be a dream.

[@wattykilla]

The good thing about this for me is, I'll never stop use Virtual DJ 💯

[@TheRasteri]

yeah there's a 0% chance they don't use this to squeeze reloop/inmusic/etc. Noritsu are a holding company, shareholders will demand maximum exploitation of assets.

[@AlienShine]

That is indeed usually what ends up happening. Industry stranglehold.

[@NerdyFrames2000]

My only concern about SERATO is will it be still considered a product from New Zealand because as a proud Kiwi myself, I always tout that SERATO was invented here in NZ and that history to me is very important to keep. From what I heard the OG HQ of Serato in Auckland will remain open for now but I hope that yall dont abandon that particular part of its brand history

[@SuperFlashDriver]

Yeah, hopefully Pioneer doesn't turn your Serato HQ to shit man, that would be horrible to hear.

[@DJDRFUNKJUICE]

Man is buzzing on social media right now as we speaks, for all the serato users, is going to be interesting moving forward with all the developments in the software.

[@Sairamark]

6 months ago, when hesitated between Serato and DJay Pro, my inner voice said, Serato soon will not available! I have listened.

[@tonygardner4077]

doing New Zealand proud !

[@mrlah8120]

First thing @MoJaxx great work on all the info over the years. This however going to get crazy in about 6 to 8 months for anyone one not using Pioneer gear... which means for a lot of us new changes (myself included mostly INMusic brands) this is crazy news. I believe however there is more to come....

[@PumpedupMidnightfreaks-yq4bf]

I hope this new merger doesn't prevent us from buying Serato dj pro software outright in near future ?

[@djsadcat]

Lets see the future for the pass year the only thing serato did is making our laptops slow so lets see what pioneer can do

[@rezsbc]

Pioneer's complete domination of the industry sure isn't something I'm happy about. But I've long since been mostly resigned to that. If this means that in future I can control Rekordbox with controllers that only Serato supports today then that would be cool. So some potential advantages. Or like you say exporting USBs from Serato that will work with Pioneer gear.

[@ElDJReturn]

Great explanation of what has happened and the possible outcomes. I'm just worried that Pioneers support team quality (terrible) will end up influencing the Serato team, and also bog down the recent pace of advancements that Serato has made to their app. Otherwise, maybe they will make a simpler way to port playlist between both Serato and Rekordbox? As a Radio DJ, I really prefer Serato and it's ease of use, but for events I always have a USB stick loaded up with my playlist. It would be nice if I could just sync my playlist between both with a quick touch of a button.

[@ElDJReturn]

Also I foresee more subscription services, a big negative for things to come with Serato.

[@efrn007]

Those "Rekordbox only" controllers released in the past, (DDJ-1000, 800, 400) were not enough excuse for djs to move from Serato to Pios' software. Also Rekordbox being exclusively tied to Pioneer hardware unlock plus subscription to use it with their own old equipment, makes it less desirable to the masses, just like what Traktor has become with their subscription model for pro features. I believe only few people is paying to them. Probably Rekordbox and Serato will be merged together, and they will ask for a subscription fee for all non-Pioneer and old "Rekordbox only" gear to unlock the software while new Serato-Rekordbox units will be software unlock devices. What about in music? Will they pay tribute to Alfa Theta/Pioneer for licensing equipment to their newly acquired software? Will Pioneer lock away Serato from In Music, Reloop hardware? So many questions right now... What goes next? Paying a monthly fee to Pioneer just to enable the usage of our own SSD, thumbdrive, etc. with your already purchased music? Lol!

[@floydaaron9744]

What does this mean since they make rekordbox?? I don't like this. Pioneer already has a monopoly on the "club standard"...smh

[@djjpogi]

As far as this goes, I think everyone has more questions than answers. Whats going to happen to all the faithful Serato Users, etc etc. I think if they just out right say what their plans are it would help most consumers understand the plans for the future. Other than that, Im both excited and worried bout whats to come.

[@naterally2176]

VirtualDJ supports M-Audio Conectiv and brought me back to DJing after 12 years. now thats a good company is all im saying.

[@rmcguffie]

I can see Serato having a lower tier for their "home DJ's" and Rekordbox being for the professionals.

[@hansdeconinck4590]

I sure hope that this motivates Denon to develop engine dj to a killer software

[@DjMarkyBatch]

The most immediate thing to happen, Rev 7 support for rekordbox... (and rev 1)

[@wilsongyimah8290]

Even if they make rekordbox support for the rev 7 you will be required to pay for a subscription fee.

[@DjMarkyBatch]

@@wilsongyimah8290 just plug in XP2 sorted, unlocked

[@bfastier]

Thanks for this @mojaxx, I use Serato with Pioneer gear.. and was looking to move to USB Dj-ing soon, so this could make my transition easier, but can't see it changing anytime soon without using 3rd party software for cue points etc.. but yeah a bit of concern about Hardware manufacturers like Rane, Roland, Reloop, Numark, Denon etc.. they will jump ship.. I'm sure

[@curtjames939]

I predict a subscription based Engine DJ software coming that works with all of inMusic’s non-standalone hardware.

[@DJDragon69]

Uh Engine DJ desktop software is music prep only. Denon Prime is a standalone environment, there's nothing for Denon to make subscription based.

[@curtjames939]

@@DJDragon69 yeah I know that. I’m suggesting that they might evolve the current software offerings to make it a full DJ software like Rekordbox did years ago.

[@troymontgomery4541]

I see great things happening with this mashup

[@Mark_Robinson_]

It won't be good if Pioneer implement a subscription only plan for Serato like they do with Rekordbox

[@DJSuPaFlYTnT]

Could this signal the end of the laptop as an integral part of a DJ/production setup? Outside of a prep tool. Let’s say they move the library management to the cloud and enable mobile device management…it’s gonna be interesting nonetheless.

[@zanobathroom]

If they create fully integrated firmware/software/hardware that maximizes a rekordbox/serato/serato studio/serato sample union, then Denon/Akai/Rane would effectively have to collaborate on new products to compete. Could get really interest for “Next Gen” DJ gear.

[@djceazzaleanno]

THANK YOU MOJAXX ALWAYS INFORMATIVE !!!!!!!!!!!!!!!!!!!

[@matthewknight5982]

Fook i was about to buy the Rane four which is designed around serato, think i might go with the pioneer flx10

[@HongStarr]

When a company has a monopoly in the market, it can provide consistent and standardised products, making it easier for consumers to make purchasing decisions. However, the downside is that market leaders can set their prices knowing that consumers have limited alternatives. In the case of Pioneer DJ products, some may argue that they are already overpriced considering the technological value they offer.

[@tdxownyou]

No one has mentioned Phase support for Serato DJ Pro. After the buyout, I can see Phase will be directly integrated with Rekordbox DJ just like how Phase works with Serato DJ Pro.

[@DustinHopkins-tg3ys]

there is a lot of things i like about rekrodbox and sdj pad fx be put in serato rekordbox sync sytem 16 pads be put in serato if they combine the features f both this will be increadable

[@jgonz3542]

I would LOVE a world were the XDJ 1000 MK2 becomes compatible with Serato DJ Pro.

[@DJMaartenVersteeg]

Many acquisitions these days are ‘talent acquisitions’. People who are good in software are hard to find and well paid. I can imagine that Pioneer DJ may choose to shift some ‘resources’ (read: people) around for the further development of RekordBox. It may also on the very long term decide to merge best of both (RekordBox and Serato) into one software platform - but will then have to also open it up to 3rd party brands. Business wise, a very important ambition of this combo will be to become the go-to streaming platform. Then you get a stronger strategic position in the music industry with lots of options to extend the recurring revenue business model.

[@freshtodeath88]

I think it is a good thing as long as AlphaTheta doesn’t make decisions that will lead to Enshittification

[@DJSwitchPDX]

As a gamer, I just got done watching the American FTC rip Microsoft a new backside for trying to acquire Activision/Blizzard on the basis of an argument that said they would own too big of a market share and it triggered a bunch of anti-trust red flags to allow those companies to merge. I'm almost never on the side of the FTC, but agree or not, I'm at least glad there's a system of checks and balances in place. Where is that system here? Serato was already controlling what ... 70% of the DJ software market? At one time it was as high as 80, but it may have come down in the last few years. All I know is this is as much a monopoly as I've ever seen, and unless Engine and VDJ can make some real magic, I don't see this ending well for the end-users' wallets.

[@nickevans1357]

Hopefully we see some improvements for both platforms, can't wait for serato to support all poineer gear with hid mode, xdj 1000 mk2 or the 700 are not supported looking forward to that update

[@sleeperbeast_dj]

Troktor Pro full mapping with special gear designed from Denon - setup from my dreams would be more possible now :)

[@thatchinaboi1]

I am a Serato Pro user, but only because it is the best option available. It is time for a new DJ software to come into the market and give Serato some real competition. There are so many things that can be improved and incorporated into Serato. The limitations of the software is frustrating.

[@DJTyme209]

VDJ already shits on wack ass serato

[@ados-t]

My initial thaught was Serato's stems coming to RB, which would be very cool imo👍

[@bernsidd5938]

What can one expect if one has the full license. Will updates continue?

[@isaiahjohnson325]

Personally, I've been on pioneer since the PLX-1000 turntables and when the S9 came out. The S-11 is by far the best mixer out!

[@1powerequalsgod]

I feel allot of talk behind the scenes about technical challenges and the future lead to this decision. People are saying it’s more about way to keep our talent pool together an work in the collective unity in the DJ community rather then be against each other.

[@konmoe121]

Rane please make a long time collab with Native Instruments now🙏😉 You bring the Hardware, they bring Traktor🔥

[@siphomabena2656]

In most cases when a business buys another business their aim is to remove them from business and be a leading business brand that dominates.

[@DetroitDJSpade]

Oh but here comes the subscription only model.. I truly hope not but I wouldn't be surprised.

[@bernercalito8422]

Not only that, but the price increase on equipment like Rane numark so many other brands that use Serato 🤔

[@ExrVin]

This may be good for VDJ and Trak....Now Rane, Denon, Roland, etc will look to them more for software integration versus Serato and RB

[@jbee1263]

All djs who play … wait for it, wait for it … vinyl (gasp), say. Come on in, the water is warm!

[@orthologos]

Whoever guided the people from Pioneer Dj to take this super smart step, really had Einsteinian intelligence, no joke, checkmate. The death blow for Denon et company.. Pioneer gave the central blow for many non Rekordbox consoles.. Probably they will fold under the umbrella of those from VirtualDj, but not well enough... Practically and theoretically, the non-Pioneer consoles become outlaws. I wouldn't be surprised if well-known companies in the DJ market remain in the dustbin of history... we'll see.. I can imagine how Denon comes, humiliated, to the gate of those from Pioneer Dj, to ask them for some ..crumbs that fall from the master's table.

[@djbobrokk723]

I love Serato but I ever convert my library on RB too.. but, if this news it means we'll have just ONE DJ sw.. 🤩🤩🤩

[@29dj17]

Pioneer will most definitely put some limitations on the software but they’ll also put it on phone and that’ll be good for on the go music organizing.

[@moreorlesto]

Not to "Boo-hoo" any of this, but I hope this will result in better DJ controllers that aren't flimsy pieces of plastic. On several occasions, I've either borrowed or rented a Pioneer controller and not a single one turned out to be all that durable. Planned obsolescence or just cheaping-out on parts? I dunno.... At a crisis moment (my Reloop controller essentially developed a fault, which was the last straw after the crossfader started misbehaving), Native Instruments released the motorized Traktor Kontrol S4 Mk3, and being unfamiliar with Traktor Pro software, I reluctantly considered it. After a test run at my local music gear shop, I fell in love with it (mostly - the software still needs work IMHO...). MY wishlist is a Serato controller as robust as the Traktor Kontrol using Serato software...

[@tommydplayskeys]

I hope this doesn’t take us closer to having all DJ software subscription based. I don't DJ full time so I'd never get good value from a subscription.

[@TonyClarke1]

About time this happened, but like you , concerned that the lack of competition will stiffle development of new features Most likely, some Serato functionality will find its way over to Rekordbox

[@apexpredator_jku]

InMusic should make a power play to acquire Virtual DJ, consolidate and rebrand it as an Engine DJ derivative. Virtual DJ is just as good and In some ways even better than Serato. What hurts virtual DJ the most is the way it's been branded and marketed. The name Virtual DJ alone hurts them. Denon already has the best hardware integration for virtual DJ. At the end of the day really doesn't make any sense why Alpha Theta would allow their closest competitor to thrive and potentially surpass them by using their software. If Alpha Theta was to make Serato exclusive for Pioneer then it's basically over for Rane. Their whole existence is dependent on Serato. InMusic needs to take action to safeguard themselves

[@LocationUnknownDj]

VirtualDj must never be sold, the creativity and experience will die, rather it might consider buying/making or have solid partnerships with other dj equip producers

[@vincenttorain4892]

I hope doesn’t change the bmp in Serato. I would like to see some of the features that rekorbox have added to Serato

[@georgedjmatrix4229]

Knowing pioneer get Ready for month to month Subscription to serato dj software.

[@billykatsoulakis8258]

Inmusic must have a viable solution for this, Especially those Who use Rane hardware. This is a massive blow to Rane and it's users because the life expectancy has dropped. However this a plus for those who are strictly pioneer dj users.

[@gusisagreatname]

Standalone controller running Serato?

[@edwardblendz2834]

Sorry Mo I have to correct you Serato was working with Rane long before 2011 the had the Serato SLbox;s and I had the Rane TTM57 since 2008. My question is why didn't Rane ( In Music ) purchase it instead of Moog? Nice to see if they combine tech but it will come as a added price on gear and subscriptions that I not interested I purchased the expansions so I hope I don;t lose anything with my Rane 70. that would really suck if we no longer get updates or new features.

[@edwardblendz2834]

@@djstuc oh okay thanks

[@DJYagga]

Will we see a Serato/Rekordbox hybrid software in the future? 🤔

[@AprendeScratching]

I hope so. As Mojaxx said, with the library of Rekordbox + the DVS of Serato. And please keep the compatibility with any hardware and the long autoloop sizes and 16 hotcues from Rekordbox, thanx 😁 Oh, and the manual and auto calibration options for the DVS would be terrific too (Serato is manual only)

[@DJYagga]

@@AprendeScratching I personally prefer Rekordbox GUI and I love Serato’s functionality. Having both in one software would be great! 👨🏾‍💻

[@DjMarkyBatch]

I think inmusic will buy either Algoriddm or Virtual DJ personally. And wthdrawing support with soundswitch for serato potentially...

[@bryanfontez]

As a Serato user who recently switched to Rekordbox, I hope that this translates to an amalgamation of the best features of both interfaces into one, because I'll be honest, I detest rekordbox. It has a lot of customization but it lacks a lot of basic common sense, ease of use features. It's no where near as intuitive as Serato and I've made a list of examples out of sheer frustration... - Can't use emojis - BPM has a redundant and frustrating 2nd decimal point - Folders don't display any of their contents/tracks when you click on them - There is no temporary or prepared section/folder - Play buttons are Z and N. Why not Z/X or Z/? Or even Z/M? - Hot cues are A B C D but key commands are 1 2 3 4. How the hell does that make any sense? - Column options are not alphabetized when trying to add a new column for organization - No way to delete files from both RB and Disk - No option to tap in tempo/bpm

[@la_clave]

I have ton of respect for Mojaxx, but I bet he dislikes this more than he'll admit here. He's can't trash Pioneer because he needs to maintain that relationship that he's established. This is bad news as a long time Serato user. I think they're going to take Serato's DVS and stem technology and implement it into Rekordbox, while phasing out the Serato DJ platform.

[@mintomax2]

I think the fact Alphatheta are saying things will stay the same as different brands is what they would say regardless what they are planning. What worries me most is that pioneer seem very pro subscription based, and having only used Tracktor many years in the past and Serato with Reloop controller currently is that I will be forced into either buying new hardware or paying a subscription to use dj software which I would be fine with if I was Djing as a career and earning money but I dj as a hobby and it generates me no money at all. I would rather spend the small amount of disposable income on buying music rather than paying to use the same program till the end of time. Also I have spent many hours correcting or checking the beat grids are correct in my library the last thing I want to do is have to do that all over again because I am forced into using a different software. I don't have any experience of using rekordbox so I can't really comment on it but it is definitely scary for Serato users.

[@ravien6794]

i would love to try rekordbox with my numark platninum. but dont know if that is possible.

[@ItsWesSmithYo]

No worries friends, Shaq will save the Rave 😎🖤🙌

[@djcruz99]

Serato will also become a multi tiered subscription model just like Rekordbox

[@angusgibbins]

There's 2 reasons why AlphaTheta would buy Serato and why they would keep Serato as a standalone product: 1. Serato is profitable. 2. To acquire the talent. If it's a talent acquisition this could be a good thing for rekordbox, it is a bit of a clunky, buggy mess in serious need of some TLC.

[@thatchinaboi1]

Serato Pro is buggy as hell too. Come on now.

[@djJazzyLu]

Maybe Engine DJ will become a full software or In music buys VDJ