Setup Facebook Conversions API Gateway in 5 Minutes

[@kymkym1234]

Hello! Could you please help me? After I choose the hosting region, I receive an error: ''E-mail missing for business'''? What is this? What can I do? Thank you!

[@marketinginhouse]

Hi, thanks for the video, I have a question, what would be the average cost of aws for the service?

[@dropitaly]

between $80 and $100 per month

[@andyhuax]

I want to check if the domain must be a subdomain not a primary domain ？

[@drsajjan]

Thanks for the video! I do have an issue though. After entering A recordin the DNS records, when I click on the second link, I get an error 404 page but I can access the FB API Gateway and am receiving events. So, my question is, why am I getting a 404 error?

[@AndreiC.]

Hey, I didn't really understand. How do I access the login page for my API conversions?

[@biswajitpradhan2998]

Bram, do we need to buy AWS for this ?

[@scaryviking8657]

How do you configure events in the AWS gateway? Does AWS listen to events defined by events manager? What if I have defined my events in Tag Manager?

[@bramvanderhallen]

The events will come from te pixel and you can configure events in tools like GTM.

[@moezat4152]

which pricing plan should I select?

[@robinersek-obadovics9943]

Hi Bram, Do I need to worry about CAPI using all the data coming from all the other channels (like Google Ads)? I mean my visitors are coming to my webshop from several channels (organic, Facebook, Google, Social, E-mail + other media buys). Is this setup you describe, using the API Gateway, taking all the data from all these visitors, and does FB considers all these purchases as FB sales, regardless if these visitors have seen the FB Ad or not? Or how does it separate which purchase came from Facebook, and which comes from other sources? I'm asking because I need exact measurement of FB sales and purchase conversion value, due to reporting back to my clients.

[@joelhughes2571]

Hi Bram, many thanks for this - very useful. You mention GTM at one point - you run this alongside client side GTM? I wondered how they worked together and, more broadly, whether you considered server side GTM? Also, it was very interesting in the video (around 3:05) where you load up the API shell; I wonder if you could tell me more about the configuration options there?

[@bramvanderhallen]

You can visit the Shell by visiting the following url of your gateway: /hub/shell. Read more about configuration options right here: developers.facebook.com/docs/marketing-api/conversions-api/guides/gateway/troubleshooting

[@KayBlossom]

Hi bram , after setting up the conversion api gateway via AWS , not all events on my Facebook event manager showed up on the CAPI gateway dashboard, so some events are still tracked by the browser only and not the server , how can I solve this

[@bramvanderhallen]

All events configured by the Pixel should also show up on the CAPI gateway.

[@paolostorres]

Any tips on how to increase Event Matching Qualtiy? I have already created the Facebook Conversions API Gateway... but it is graded as 4.8/10

[@CristianoJCSilva]

Dont worry, its normal. You can increase your quality modifying your code and data layer. You will need to put more data inside your data layer, like zip code, city, etc . This way, facebook will get more info and will classify better your quality.

[@paolostorres]

@@CristianoJCSilva do you have any videos on that? Is there any written steps on how?

[@CristianoJCSilva]

@@paolostorres You don't need to worry about this if you know that the information you are passing to the pixel is already enough such as (order value, email, contact) . These are the most important. He will always ask you for as much data as possible, such as the customer's taxpayer, zip code etc etc. You can install the google chrome extension called "data layer checker" . There you can check what data is inside the datalayer and being passed. If you find that the data is enough, you won't have to worry

[@AndrewMcSpadden]

@@CristianoJCSilva where do you put the data layer code?

[@harrisford2770]

@@CristianoJCSilva can you answer how? do you know the steps how?

[@paolostorres]

how long does it take to get the events... I just connected a conversions API gateway

[@bramvanderhallen]

In my case, it took a few minutes to start seeing the events appearing in the Gateway interface. It took a few hours though until I saw the same events in Facebook Events Manager.

[@paolostorres]

@@bramvanderhallen So should I do something the pixel?

[@bramvanderhallen]

@@paolostorres yes, you need to setup the events using the Pixel. I like to use Google Tag Manager.

[@joost9685]

So what does this exactly do? does this give you a 100% tracking for all events? because now i only use standard pixel integration and i am missing over 40+ purchase events each day, does this solution fix this?

[@bramvanderhallen]

It does not give you a 100% tracking as it still needs to send data by following users' privacy settings.

[@verstalovlab8851]

if I use GTM for my FB pixel events setup, can I Setup Facebook Conversions API Gateway this way?

[@bramvanderhallen]

Yes, check out Google Tag Manager server-side tagging.

[@fakhrulislamfarhad5437]

How can i solve duplication problem? Data are tracking in both browser and server that's might be misleading for analysis.

[@bramvanderhallen]

If you are using this Gateway implementation then deduplication is automatically handled by Facebook. Each event will have a unique event ID so Facebook knows it is the same event.

[@joost9685]

@@bramvanderhallen hey i am getting double ATC events, what can i do?

[@CristianoJCSilva]

How can i install the conversion API Gateway shell debugging?

[@bramvanderhallen]

You can visit the Shell by visiting the following url of your gateway: /hub/shell. Read more about configuration options right here: developers.facebook.com/docs/marketing-api/conversions-api/guides/gateway/troubleshooting

[@laurenhess9723]

does this solve the ios 14.5 problem? can we track people who opt out of ios 14.5 tracking

[@bramvanderhallen]

No, it doesn't. It follows the same process.

[@silviueftimie8511]

Why should I use the Conversion API Gateway instead of FB Pixel / what are the main benefits ? Also when you configure a subdomain for Facebook Conversions API Gateway on your domain, instantly the FB solution will have access to all your 1st party data. Doesn't this concern you ? Cheers

[@mohdbilal963]

using Conversion api sends users data directly from your website server instead of cookies in browser by meta pixel , its more useful now after ios 14 updates in iphone

What is the minimum AWS service we need to use to the CAPIG?

[@bramvanderhallen]

This is recommended: EC2 instance T3.large or T3.Xlarge and 50gb EBS

[@azamover]

Hello. How much do you pay for this service?

[@bramvanderhallen]

You can use the AWS cost calculator: calculator.aws/

[@bramvanderhallen]

It will cost about $80 USD per month for a basic setup.

[@saleemhussain3110]

Hi, If i want to integrate Facebook with wordpress. So what additional steps are needed? Cause Facebook pixel i have already active. But not clue on how to integrate Conversion API.

[@bramvanderhallen]

You can use the partner integration for Wordpress instead.