Wet 'n Wild: Brand Origin Story!

Hello everyone!
I am back again with another brand history. This time I'm tacking drugstore classic- Wet 'n Wild.
And it's a doozy.
Get your tin foil hats and join me on this weird journey of budget cosmetic history.
Let me know what other brands you'd like to see covered!
In my little break from uploading (thank you for all the X(Elle)-Mas support!), I've spent a lot of time researching.
Future research videos include Sigma and affiliate marketing, Versace Makeup, and CoverGirl (part 1, anyway).
XOXO
ELLE
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