Shockingly Good Impossible Smash Burgers | Joe vs. The Test Kitchen

In this episode, Joe shows you how to make a crispy, plant-based smash burger like you've never had before.
Professional Test Cook Joe Gitter has worked on over 20 cookbooks and performed hundreds of recipe tests. Joe vs. The Test kitchen is an inside look into the mistakes and wins from the recipe testing process, showing the right and wrong ways to cook amazing food.
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ABOUT US: The mission of America’s Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America’s Test Kitchen, Cook's Country, and America’s Test Kitchen: The Next Generation), magazines (Cook’s Illustrated and Cook’s Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK All-Access subscription for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston’s Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at www.americastestkitchen.com/.
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[@gregoryf3771]

Looks delicious but I cried when he put a single pickle chip on the burger... where's the pickle love!!!

[@cookinmonster]

I'm vegan, an avid cook and I pay an ATK subscription. More of this, please. Much more. It's taken you all forever to catch up to how many people are eating less meat, even just once or twice a week.

[@M9_Prime]

I used a Joshua Weisman recipe for the burger but I used your method to make an Impossible Smash burger… your cooking instructions are spot on. If you want to change the toppings go ahead, but use this method for making the patties thin. I didn’t have a Dutch oven but I had a large pot that I filled 1/2 with water and it worked so good to press it down. After flipping I also put on cheese slices (I used real cheese, so not vegan) and then put a lid on the pan and 20 seconds later the burger is done and the cheese is melted. The actual cooking time is like 2 mins just like this video says, it turned out so good. Thank you for this method. I eat meat and I couldn’t tell it was impossible meat.

[@matthewyoung6740]

I love this recipe, it's a game changer, i love stacking smashed pattys, i bet you could stack a burg with 1000 patties if you really tried Joe!!

[@M9_Prime]

When you flip, add cheese and then put a lid on the pan and you get a smash cheese burgers… so damn good I just used this video for the cooking methods, which are spot on. B

[@emilysterneschebesta9020]

Looking forward to trying this. Love that JOE GITTER! Keep his videos coming please!!!

[@allenwolk874]

I've never seen this guy before this episode! Further, I usually pan fry a single Impossible Burger (10 patty stack at Costco) for about 4-5 minutes per side.....it tastes pretty good!

[@Lettuce-and-Tomatoes]

Very cool! I learned a lot about plont-based bahgers. Thanks!

[@cole1168]

Amazing! I learned lots!

[@lroche2164]

I make meatballs with Impossible meat. I use my recipe for meatballs but I don’t simmer them in my tomato sauce. I just pour it on top of them after they have browned in the pan. I wish you could make an Impossible Meat meatball recipe that could simmer in sauce. Fingers Crossed! Great video. Thank you!

[@JoeStuffzAlt]

One thing inflation has brought us: the price of regular ground beef is starting to reach the price of Impossible Ground Beef. This is one reason where people might get the imitation.

[@MarshaJohnston-ne9ot]

The vegan cheese and special sauce were great! We made smash burgers with beef. Lol! They were good, too. I needed the dairy-free cheese. Joe’s visual example of vegan cheese was unfortunately spot on. I have searched for a good taste/texture substitute for cheese for quite a few years. We really enjoyed this cheese sauce; put it on the burger and dipped fries in the sauce, too. Thank you!!!!!

[@cesarcanizales772]

I’m not vegan or vegetarian, but I can’t eat beef, so the Impossible burger is my go-to plant-based burger. For a flavorful variation on this burger, which is how I make them as well, I mix in the Impossible “spicy” sausage. It’s really not that spicy, but it makes it more interesting.

[@cowboycyborg]

this rocks. looks great!

[@chelseag6636]

This made me want to try! This seemed like it would be easy and tasty to try something different!

[@jmoore9157]

Personally I love the “cheese” sauce and macaroni. Dairy cheese was hard to give up, more so than meat 🥩.

[@lynnetex]

Where is this recipe on the app?

[@jeffcantor3298]

I'm surprised that you found success with the seasoned carbon steel but not with seasoned cast iron. Any ideas as to why?

[@slw4738]

Carbon steel & Cast Iron are not the same with reference to obtaining and maintaining a desirable (non-stick) cook surface. Carbon steel achieves non-stick each time you cook by heating oil to smoking prior to each use - think carbon steel wok. Check out Kenji’s discussion of proper carbon steel wok use.

[@josephgitter]

There are lots of little dimples in cast iron and my suspicion is that they create so much more surface area for the food to stick. In addition, the meat itself is more tender and is more likely to fall apart. I imagine if you had a crazily well-seasoned pan, it would work but for safety we stuck to carbon steel or nonstick. The one I used at work was well seasoned and it still stuck.

[@phoenixr6811]

Cool, I’ve tried the impossible burger at Burger and it wasn’t bad😯so I got some at the store and made a meatloaf now you can tell it’s not beef but I felt it was ok and I will try another recipe 😊

[@JoeStuffzAlt]

I had the Impossible Whopper. It wasn't as good as a real Whopper, but it still tasted pretty impressive. It was almost like it was overcooked a little, but the big thing about it was that it tasted like beef.

[@crownstupid]

I was super impressed with the impossible whopper, and I'm not into vegan stuff. I actually prefer it because it's a bit less greasy than the beef one. @@JoeStuffzAlt

[@fromthistexasbreath]

I'm not vegetarian but my wife is. We cook Impossible pretty often since it makes it much easier to have enjoyable meals for the both of us! I think where it really shines is when it's used as just another component, instead of meat as the main star like in a burger or meatloaf. Tacos, meaty pasta sauces, Korean beef bowls, that sorta thing. We've surprised my dad when he didn't realize he was eating vegetarian.

[@roobotix]

I made a version of Sheppards pie with it.

[@brianklaus2468]

Perfect timing as I’ve developed gout and have been looking for suitable and tasty beef replacement

[@erikfreitas9288]

Get well soon!

[@brianklaus2468]

@@erikfreitas9288 no cure for it, but I have meds to manage it and be pain free and have cut beef consumption to once every 3 weeks

[@danmar007]

Which sounds weird because animal protein happens to soothe gout.

[@brianklaus2468]

@@danmar007 it’s the purines in beef, lamb and also beer

[@josephgitter]

Brian! I’m so sorry to hear that. Thanks for watching and commenting!

[@marg5404]

Great idea to do two thin burgers.

[@MultiGemgirl]

sounds like there's a lot of processing to come up with this unmeat. However, I want to taste it

[@gailaltschwager7377]

Thank you!

[@kalyns7198]

Fantastic video! I can't wait to make these this week!

[@robertdelisi9473]

You are a Bot.

[@kalyns7198]

@@robertdelisi9473 I feel like one most days, but kindly go on.

[@chinousmc2k4]

Im not vegan or vegetarian, but I do cook for one once in a while. It's a great recipe, and I will use it. The only problem for me is 1. vegan burger, 2. vegan cheese, 3. vegan sauce but not a word about the buns that use eggs and milk.

[@MikesVegas]

Thanks, Now I’m craving In-N-Out 😂👍🍔

[@timothycantwell5786]

This looks awesome, can't wait to try it!

[@jazzjensen]

Wow, there are a lot of overly sensitive babies in the comments complaining that a video is made with a food they don't like. That's like, inevitable that you're not going to be into every recipe. Grow up.

[@Wellbaby94]

Thank you for great tips cooking with meat alternatives. I really don’t like meat anymore, so appreciate your expertise.

[@LeahsThings]

Fantastic idea to make it twin smash patties! I'm also in agreement that vegan cheeses just aren't there (yet?)-- I always prefer to make a "cheese" sauce as replacement, whether a bechemel or the sauce from Vegans for Everybody.

[@user-gr4rs1zc2s]

Wow love Joe and his enthusiasm.

[@WastrelWay]

I like Joe, too, but this is unnatural. I eat very little meat and mostly I eat vegetables, and I don't need vegetables that pretend to be "meat" or "cheeze". Save the whales, the trees, the native plants and most of all, the Cheerleaders!

[@user-gr4rs1zc2s]

I'm so sorry @@WastrelWay

[@Succubusisis]

What's that small white spatula I keep seeing lately across your vids? It hasn't made it to the gadget review, and I need a small one to replace a Di oro I snapped in a food processor mishap! Drop the make!

[@IamReallySanta]

You’re better off eating the spatula than this garbage

[@josephgitter]

It's the OXO Good Grips Silicone Jar Spatula. I like its rigidity, you can really swipe out the last little bits from the blender.

[@erikfreitas9288]

Great presentation as always, Joe!

[@uddek]

I can get behind the Impossible meat burger, that other yellow goop you made is a hard pass for me.

[@Coonwhiz]

I tried making tacos with impossible meat, and while it tasted okay in the end, the smell while it was “browning” was horrible and unappetizing.

[@robertdelisi9473]

You are NOT a Bot. All comments above you are Bots.

[@user-ms5nw8hr7f]

Thanks for the recipe

[@billythygoat]

I've been making impossible oklahoma onion smash burgers for over a year on my cast iron griddle and it's been great. I used a flat griddle spatula and a second spatula to put pressure down on it to smear it. if I make 6-8 patties, only one usually fails and that's in the balling up process. My partner is vegetarian but it a very good flavor in this scenario.

[@josephgitter]

Great info. Thanks!

[@JoeStuffzAlt]

America's Test Kitchen is awesome for trying this out.

[@KelvinsKitchen]

0:22: 🍔 Developing plant-based meat recipes for a cheeseburger with 'cheez' sauce and sharing testing tips. 2:21: 🍔 Making crispy plant-based smash burgers with specific-shaped patties and juicy experience when heated. 4:35: 🍔 Creating a creamy vegan cheese sauce using overcooked vegetables for a burger recipe. 6:44: 🍔 Making crispy plant-based smash burgers with a tangy sweet and sour sauce, ready for quick cooking. 09:15: 🍔 Crispy, savory smash burgers with cheese sauce are cooked to perfection in a skillet.

[@derekalmquist1537]

I absolutely love the impossible burger. I don’t it eat all day, every day. But when I want something “healthier,” that’s what I want. The only vegetarian burger I’ll eat is this one.

[@robertdelisi9473]

You are a Bot too.

[@derekalmquist1537]

@@robertdelisi9473 So if I’m a bot how is it possible for me to literally be at work right now making my living?

[@AlmightyUniden]

Impossible is NOT healthier whatsoever. I would even consider it in the "worse" category. It's fine in moderation, don't get me wrong but it is a vegan alternative for those who want it

[@Sweetthang9]

Yeahhhhh....impossible burgers may have some key vitamins and protein, they are also highly processed and full of saturated fat. If you buy ground beef and take the 5 minutes to pat them into burger shapes, you're literally just getting meat. The only "health" reason to choose an impossible burger is if you've been told to limit cholesterol, and even then...other plant-based burgers (like a black bean burger) are a better choice.

[@zachcain2639]

Love the vegan recipe, thank you! Keep them coming ❤

[@daniellabarrera1935]

Heck yeah Joe! Love Impossible meat, I personally think it's one of the better meat substitutes. Excited to make some smash burgers at home 🤘🤘

[@CollinScott]

Yessss, thank you! Always love a vegan ATK recipe. Unlike the endless vegan food blogs on the internet, y'all actually understand flavor. Vegan For Everybody is easily my favorite cookbook. More vegan recipe videos, please!

[@TwistedD85]

@@_SurferGeek_ Well shoot, now I'm curious, what makes it not vegan? All I can think of would be the yeast or maybe an egg or something in the bun.

[@CollinScott]

@@TwistedD85 this burger recipe is vegan. Yeast is fine. Yes, eggs or milk in the buns would make it not vegan, but there's plenty of options without those ingredients. I'm guessing this person is just requesting more vegetarian (but not vegan) recipes from ATK. If so, just add cheese to whatever vegan recipe you find. Cooking with cheese is cooking with cheat codes on.

[@jvepps]

For the cost of impossible burger for me locally its $8.49 for 12oz. INSANE I'm just going to keep buying beef at $3.99 for 16oz. At least there is better options for plant based diets.

[@billythygoat]

I wait until it's bogo at Publix in the southeast US. It's not that common lately sadly.

[@CollinScott]

Yeah, sadly plant based meat doesn't get the same government subsidy that animal meat does. Until it does, most folks are going to stick with what's cheaper and what they already know they like.

[@Eclyptical]

Yeah that's the main thing for me as well. Luckily black bean burgers are super cheap to make, they are definitely not as similar to a real burger as impossible meat though.

[@jvepps]

@@_SurferGeek_ Wisconsin. No Costco

[@jvepps]

Florida is the issue, everything is expensive there similar to California.

[@lisamontoni6421]

I worked at the store that prepared the way for one of the largest independent natural markets in my city, 1982 to 1989. I have my own vegan and vegetarian alternatives, but I understand that a Smash Burger is its' own thing. Love the energy and expertise presented here! Thank you! Blessings. Maria

[@carolinebarry7999]

Can't wait to make that veggie cheese sauce! Lactose intolerance has made me miss cheeseburgers so badly!

[@theoriginalbridgetconnors]

My BF is lactose intolerant as well, but he hates the taste of veggie cheese, so he just takes lactase pills!

[@thehazelnutspread]

Hell NO. I'm not going to make Billy G any richer by going along with his 'you will eat bugs' dream

[@NeoclassicalRadagast]

Tried several brands of plant based burger. All have been very bad.

[@TwistedD85]

Have you tried Impossible yet? I can't stand the other types, mostly the ones based on pea protein, but Impossible is about as close as you can get and it doesn't bother my insides like the others.

[@justmeandthethree]

My son went vegan, and we tried this stuff. He is NOT a fan. It has a funky taste and smell.

[@HammBone950]

And all that estrogen in the burgers gives you man boobs

[@frankcaruso1506]

Besides they are pushing health, when they are adding all the chemicals that made us addicted to the beef that it replaces. Tell your son to become a label reader and look up those words he doesn't know.

[@stephaniepixley7313]

Wow that burger looks so good, and I wanna put that Cheez Sauce on everything!

[@annahill-dombrowski1473]

I’ve only cooked Impossible Burger! My tip… season it WELL!!!

[@dottiepark]

I love Impossible and Beyond beef and I'll try this. I use it to make shepherd's pie, and I make a fake steak sandwich with Beyond Steak cuts, onion, zucchini, and mushrooms. Having that for dinner tonight. But why can't they make a convincing chicken substitute? I try all of them and they just taste the way I imagine a crab cake from the dollar store would taste.

[@theoriginalbridgetconnors]

Have you ever had Morning Star Farms Chikin nuggets? I think those are the best chicken substitute.

[@DJL78]

I’m going to give it a go. I won’t however be covering my Le Creuset Dutch Oven with foil to act as a weight.

[@QueenOfTheNorth65]

You people and your frou-frou cookware…😉

[@DJL78]

@@QueenOfTheNorth65 LOL it is actually ATK’s recommended Dutch Oven.

[@Sweetthang9]

Why not?

[@xanedan4565]

One of my favorite things to do with the bricks of Impossible meat is to throw them fully frozen still on to a scorching hot grill. Seer the everliving heck out of every side (rotate and flip twice - stand on edges). Then I cube it into roughly one inch chunks and toss it into a chili, or toss it in a thick chipotle sauce (blended chipotle in adobo mostly) and toss it into a taco shell. Definitely going to stop buying the premade patties and just form thinner ones myself. Thanks for the tip.

[@matheuscabral9923]

Damn Joe really getting the bottom of the barrel recipe testing huh? 🤣 Either way we need more of him. It's nice to see him warm up to the camera. MORE JOE!

[@rufusred44]

Thank you ATK for your constant guidance in the kitchen on all levels. Way back in the '80's, I used to get a tofu burger from a health club/gym in San Francisco that was behind the War Memorial Opera House. It was the best veg burger I've ever had then or since, if someone would recreate that for me, please have at it. As far as what I have now? I suppose I prefer Impossible Burgers for vegetarian options as such. However, I heard that the ingredients are highly processed and as a result, inflammatory. Yes, better for the planet but personal health? I suppose the jury's still out. I've been eating pasture-raised organic ground beef that is well-priced at Aldi. I may revisit Impossible again to try out this recipe. I do have nutritional yeast that I know from experience makes a great cheese alternative sauce.

[@CPUGaming]

The amount of people that are genuinely upset and triggered that vegan food exists is embarrassing yet not surprising at all.

[@QueenOfTheNorth65]

I know, right? No one is forcing them to eat it, yet they seem genuinely offended by it.

[@lenabreijer1311]

The amount of fake research to try and prove that it is healthy is astounding and the propaganda to force it over is obscene. Vegan diet kills children, look it up re Belgium making it illegal for children.

[@marchair]

Not upset or triggered here; I just can’t drum up an appetite for such delightful ingredients as soy protein concentrate, polyunsaturated vegetable oil, artificial flavours, methylcellulose, cultured sugar, modified food starch, soy leghemoglobin, mixed tocopherols, soy protein isolate…. 🤷🏻‍♀️ YMMV.

[@IamReallySanta]

It’s embarrassing so many morons will eat that instead of meat as intended.

[@paulb.9742]

Maybe because climate wackos want to ban meat, a natural thing in the wild, and to substitute it with artificial whatever.

[@makenziegruenig7535]

#TeamJoe

[@G3BEWD]

Can this burger impress uncle Roger?

[@suzannes5888]

IMPOSSIBLE meat tastes like heated cat food...just NOO. I'm an ATK inaugural member, and haven't eaten animal meat in 40+ years....I do eat cheese and eggs.

[@generaltso9402]

The thumbnail lied.

[@maxcourval2045]

Impossible definitely has the most neutral flavor and behaves like beef, but Ive always really liked the unique almost metallic flavor of Beyond burgers

[@kswas2784]

Looks pretty good and I understand why you want them thin but those are just too thin for me. Also, what is this substitute made of? If it's primarily from US soybeans, then that's a very hard pass as I don't like to eat Roundup.

[@erickogen5010]

Is it a good strategy to open a segment about plant based meat with distain for the product? Its honestly insulting.

[@ytsivran]

Joe's energy is unmatched! trying to cut down on red meat so I'll have to try these, can't believe how good they look

[@mrkattm]

why ruin a hamburger by putting cheese on it?

[@ItsAlive111]

Seems that there’s no real health benefit for consumers eating alternative meat (impossible meat)? Is this true?

[@TwistedD85]

Impossible isn't made to be a strictly healthier alternative to beef. It's about as fatty or fattier the meat it replaces, but if you don't want to or can't eat actual meat it's pretty damn great. Unless you don't find meat palatable to begin with. I've heard some vegetarians/vegans don't like it because it tastes similar to meat.

[@lildirtnerd]

It's better for you and the environment than actual meat but that doesn't make it super healthy. Fat and processed are still not that great for you.

[@L1623VP]

No, there isn't any benefit. Actually, there are drawbacks. Check out Dr. James Stangle's article on the Impossible Burger at Stangle: Impossible burgers are made of what?

[@mariaconsuelothomen]

I'm sorry, but I don't like coconut in savory meat or seafood in any form.

[@smartbbrain]

Was the bun vegan too?

[@bigcleatus11]

Not triggered but mad that I have to club a baby seal after watching this.

[@sportswolf1]

make one with bugs!

[@61gg]

I don’t know anyone that is triggered or upset that vegan food exists. It’s vegans lecturing or insulting them that gets them upset.

[@TwistedD85]

And vegans will say the omnivores (can't really say carnivores, gotta eat some roughage or they'd get stopped up) taunt and harass them, the one side will always blow the other out of proportion to give themselves an excuse to fight. It started somewhere long ago and who knows where at this point, but if a person wants to start a fight they will. Most people just sit quietly and do what they want.

[@PRR-xx2hp]

Plant-based imitation foods are cr*p. I paid a fortune for some vegan burgers, took one bite, and put them in the garbage disposer. Vegan imitation butter is Crisco for $12 a pound. I'm a chemist and I can read the label.

[@mntofdk66]

At nine bucks per pound I'm gonna have to give it a hard pass.

[@ytube777]

If you want to avoid meat for whatever reason, go with beans. Bean burger is better than these weird meat substitutes.

[@frankpeter6851]

If you made real beef patties that thin, then you have already cut your consumption of meat in half.

[@curtismatsune3147]

Lol, jumping on a long-sinking ship right at the end just as it's slipping below the surface.

[@dianedarling9639]

Fake meat banned in 2 countries👍

[@icxcnika2]

Promoting eating bugs and now lab grown meat! For shame, ATK.

[@L1623VP]

Exactly. ATK is supposed to be about the best cooking equipment, techniques, and ingredients. They've got an excellent reputation, but pushing this highly processed food "product", likely for money from Impossible Foods, made me think less of them.

[@sandrah7512]

@@L1623VP They’re not in cahoots with Impossible Foods, their subscribers had questions and rather than ignoring them, they addressed them.

[@Sweetthang9]

What's wrong with eating bugs? Plenty of people around the world sustain themselves with insects. Do you have a moral objection to eating bugs? Is it really "shameful"?

[@jm-lc3jp]

Oh god. One WEF-new-world-order NUTJOB and a processed=always-bad-substitute entered the chat. Hey @icxcnika2 you know that the Great Reset conspiracy is just BS made up by idiots in their tin-foil hats, rigth??? Hey @L1623VP what makes you think that this 'highly processed' faux meat is a worse health or environmental decision than a traditional burger???

[@user-mw8vd8yx9z]

Food for animals possibly, that will help the planet, otherwise goes to the compost pile. Thank goodness for farmers raising real food, we need more of them.

[@russh6414]

Step one, Read the package instructions, I dont think you should be eating that stuff raw... I found out the hard way. The handling and cooking instructions are almost worse than real meat!

[@chplvr1328]

Not going there. It's not about taste it's about health. Meat is food.

[@chefdump]

"almost indistinguishable" are we just getting up here and telling lies now?

[@MichaelOrtello-ek7wi]

"Where is the beef"? Ain't nobody want those flesh burgers.

[@ICoyote65]

Not a burger. It's a salad on a bun. 𝑶𝒏𝒍𝒚 ground mammal makes a burger.

[@jameshobbs]

The "toss into the trash" move is off-putting

[@troypolk4275]

Here we go again: "eating less meat is good for the planet".....omg....seriously?! NO, IT'S NOT!....

[@L1623VP]

...and eating less meat isn't good for humans either. Our bodies are not adapted to extract phyto-proteins from plants. Plant proteins are not well-assimilated by the body and, in fact, plant protein sources like soy contain anti-nutrients that bind to essential minerals and prevent our bodies from absorbing them. They also contain phyto-estrogens that create hormonal havoc in the body. Stay far away from these heavily processed products.

[@99999me1]

Definitely not healthier.. Still not convinced that heavily refined vegetables are better for environment than meat...

[@DP-8964]

Pass. 😡

[@GigisPups]

Minus the nibble… listen Im trying to finish this video please dont put raw meat (real or Fake and just no) in your mouth….

[@foscoloiu]

“Smash burger” already sounds dumb but “smashie” is 10X worse.

[@Hedgehobbit]

I'll never understand vegan's obsession with making vegetable look like meat.

[@Alex-kd5jt]

Obsession? Kind of an exaggeration. It's not that hard to understand, really. There are people that do enjoy the taste of meat but choose to not eat it for various reasons: ethical, nutritional, environmental, etc. So it makes sense to recreate that flavor and texture in a way that aligns with those goals. I hope that clears it up for you!

[@L1623VP]

I know. It seems the point for vegans should be to guide their taste buds and preferences away from meat, but the industry is always concocting these crazy copycat meat products. It seems counterproductive for them and somewhat discredits their whole anti-meat stance.

[@Alex-kd5jt]

@@L1623VP "The point" for some vegans is not the taste of meat but the impact of its production on the environment and the cruelty to animals in the factory farming system. How does enjoying something that has a flavor and texture they enjoy while aligning with their values "discredit" their stances? It's not anti-meat flavor, it's anti-meat production.

[@L1623VP]

@@Alex-kd5jt The environment? Oh, please. How many times have we all heard vegans say, "I can't eat anything that has a face"? Much of their aversion to meat has to do with opposing the death of animals for consumption and yet, here they are eating fake foods that taste like animals. It's a bit hypocritical. As far as the environment goes, farming mass mono-crops like corn and soy over millions of acres does FAR more harm to the environment by destroying ecosystems and compacting, eroding, or stripping topsoil than any herd of cattle naturally grazing on the open plains like they've always done for tens of thousands of years. Perhaps you were referring to the Third World, but here in the First World the animals are not treated cruelly at the farms that are certified and inspected, which is 99% of them.

[@Sweetthang9]

@@L1623VP You really don't know the first thing about vegetarianism and veganism....and yet you think you do. Always a dangerous combo.

[@rodgerneeb301]

Step one, replace it with real meat. Step two, unnecessary as the solution happened in Step one.

[@MMuraseofSandvich]

It's kinda like this video isn't intended for you.

[@CPUGaming]

Step 3, stop being a snowflake because vegan food exists

[@jerichofawkes1911]

No.

[@KWILSONkmwaf]

Nothing beats real beef ...No thx

[@barcham]

I try not to eat fake meat that has a list of ingredients longer than my arm. I will stick with actual beef thank you very much.

[@himasf]

the chemical composition of beef is long as well: GROUND BEEF FROM A COW Ingredients: Water (63%), Triglycerides (19%) (Oleic Acid (7%), Palmitic Acid (5%), Stearic Acid (3%), Palmitoleic Acid (1%), Myristic Acid (<1%), Trans-Fatty Acid (<1%), Linoleic Acid (<0.5%), Margaric Acid (<0.5% )), Pentadecanoic Acid (<1%), Conjugated, Linoleic Acid (<1%), Margaroleic Acids (<1%). Protein (17.6%) (Alanine (1%), Arginine (1%), Aspartic Acid (2%), Gluatamic Acid (3%), Glycine (1%), Histidine (1%), Isoleucine (1%), Leucine (2%), Lysine (2%), Methionine (<1%), Phenylalanine (<1%), Proline (1%), Serine (<1%), Tyrosine (<1%), Valine (<1% )). Less Than 2%. Acetic Acid, Ash, Heme, Glucose, Ribose, Glycerol, Fructose, Taurine, Creatine, E306 (Tocopherol), E260 (Acetic Acid), E160A (Beta Carotene), E101 (Riboflavin), Histamine, Cadaverine, Putrescine, Cholecalciferol (Vit D), Thiamine, Cyanocobalamin (Vit B12), Folate, Niacin, Patothenic Acid, Vitamin B6, Aluminum, Calcium, Cobalt, Copper, Iron, Magnesium, Phosphorus, Potassium, Sodium, Titanium, Zinc. Flavors: 2,5-Dimethyl-Pyrazine, Acetoin, 2,3- Butanedione, 1-Hydroxy-E-Propanone, Hexanal, Benzene acetamide, 1-Pentanol, 1-Octen-3-01, 2,3-Pentanedione, 1-Hexanol, E,E-2,4 Decedienal, Methional, Pentanal, (E)-2-Decenal, Butyrolactone, 4-Penten-2-Ol, Tetradecanoic Acid, Tetradecanoic Acid, 4-Hydroxy-4-Methyl-2-Pentanone, 5-Methyl-5-Hexen-2-One, Formamide, 2,4-Di-Tert-Butylphenol, Fufural, Alpha-Actin, Myosin-2, Fructose- bisphosphate aldolase A, Serum albumin precursor, myosin-7, Creatine kinase M, Cytoplasmic-actin, Myosin-8, Beta-enolase, Myosin-4, Carbonic anhydrase, Myoglobin, Glyceraldehyde-3-phosphate dehydrogenase, Myosin-6, Pyruvate kinase, Myosin light chain, myosin-3, L-lactate dehydrogenase, Myosin regulatory light chain, Triosephosphate isomerase.

[@whall6101]

I won't buy this fake food fo any reason.

[@QueenOfTheNorth65]

“Fake food?” It is food, just not made from animals.

[@bd80247]

No one cares what you think.

[@Indigolden]

Number of people who need your comment on a video that doesn’t apply to you: zero.

[@arthrodea]

It’s definitely an ultra processed food with questionable nutritional value.

[@saulgoodman2018]

Doesn't even looks like a hamburger or even cheese.

[@392blackfinger]

This is an ad. "Plant based meat" is on life support and there is already a hand ready to pull the plug. p.s. maybe have a look at the ingredient list on those patties.

[@QueenOfTheNorth65]

Maybe come to Earth where the rest of us are so that you’ll have accurate information. U.S. sales alone topped 7 billion dollars in 2023. Plant based meat isn’t going ANYWHERE.

[@robertdelisi9473]

These people are crazy, don't bother.

[@L1623VP]

Yep, 24 ingredients! I heard Beyond Meat filed for bankruptcy. Is Impossible Foods next?

[@iBMcFly]

Gross, get “real” y’all.

[@johanemaposse6005]

"Eating less meat is good for the planet" *Throws food away