Shopify Enhanced Conversions in Google Tag Manager (GTM)

Code I Used:
function() {
return {
email: Shopify.checkout.email,
phone_number: Shopify.checkout.billing_address.phone,
address: [
{
first_name: Shopify.checkout.billing_address.first_name,
last_name: Shopify.checkout.billing_address.last_name,
street: Shopify.checkout.billing_address.address1,
city: Shopify.checkout.billing_address.city,
region: Shopify.checkout.billing_address.province_code,
country: Shopify.checkout.billing_address.country_code,
postal_code: Shopify.checkout.billing_address.zip
}
]
}
}
Video Description:
Are you ready to elevate your Shopify store's analytics to the next level? Dive into our comprehensive guide on integrating Shopify Enhanced Conversions with Google Tag Manager (GTM) and discover the secrets to unlocking a treasure trove of data that will transform your e-commerce strategy.
What You'll Learn:
Setting Up Enhanced Conversions (EC) for Shopify: A step-by-step walkthrough on how to configure EC in Google Tag Manager on your Shopify store, ensuring a smooth and seamless integration.

[@ZubayerPPC]

Very very Informative video. Thanks a lot for sharing this information. But Can you please share the data layer for the Shopify checkout page that passes the "analyzify_purchase" Event?

[@Alessandro-Colarossi]

Sure, that is done with Analyzify, see here for their tutorial on how to implement that purchase event and a host of other things: analyzify.com/shopify-ga4-kit

[@ZubayerPPC]

@@Alessandro-Colarossi Thanks a lot.

[@Alessandro-Colarossi]

@@ZubayerPPC You can also just make a trigger in gtm that fires your conversion on page url contains /thank_you

[@ZubayerPPC]

@@Alessandro-Colarossi ok. Thanks

[@PPCTeam-bi9ik]

Hey, I followed the steps shown in video and yet I get this error "Some of your enhanced conversions weren't processed because no CSS selector or JavaScript variable for user-provided data was found or you didn't provide user-provided data during setup." What can be done?

[@Alessandro-Colarossi]

Should all be working fine. I don't know what the issue could be ... How long as it been implemented with conversions coming in? You need to have enough matches. If you see the em parameter like I show in the videos everything is fine. If you purchase the code at triangledigital.xyz I can provide support. Thanks!

[@freeskierjim]

Should this info be hashed? If it's not hashed, I've heard that Google Ads won't accept it.

[@Alessandro-Colarossi]

Clear text works fine for enhanced conversions. Cheers!

[@rawn28]

Thanks for this Alessandro. Question though, do you know what would be the configuration for the dataLayer variables for value, transaction ID and currency? Is it standard for Shopify or it's based on the app being used to push data to the dataLayer e.g. analyzify?

[@Alessandro-Colarossi]

I've included a GTM container that caters to all of these variables. Feel free to use that wehn you fill out the form and download all of the files.

[@rawn28]

@@Alessandro-Colarossi Thanks :)

[@rawn28]

Hi Alessandro, thanks so much for this. I have this implemented and I can see that the variable works. However, I still don't see Enhanced Conversion is active in Ads. It's been a week already. Do you know why?

[@Alessandro-Colarossi]

Enhanced Conversions works from an implementation perspective. You'll need to have enough conversions comming in to Google Ads with customer data that Google Ads can match in order for it to be active.

[@rawn28]

@@Alessandro-Colarossi Thanks man, I appreciate it :)